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IDC - Resource Center - Overview
<!DOCTYPE html> <html lang="en"> <head> <title>IDC - Resource Center - Overview</title> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:site_name" content="IDC: The premier global market intelligence company"> <meta property="og:type" content="website"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta name="title" content="IDC - Resource Center - Overview"> <meta name="description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:url" content="https://www.idc.com/resource-center"> <meta property="og:title" content="IDC - Resource Center - Overview"> <meta property="og:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/resource-center"> <meta name="twitter:title" content="IDC - Resource Center - Overview"> <meta name="twitter:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta name="twitter:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20?v=1"> <link rel="stylesheet" href="https://use.typekit.net/ugz6gqu.css"> <link rel="stylesheet" href="https://cdn.icomoon.io/105419/IDCSUI/style.css?xguvkl"> <link rel="stylesheet" href="https://cdn.idc.com/downloads/shard-ui.min.css?v=1"/> <script> (function () { //embed TrustArc var tag = document.createElement( 'script' ); 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role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" 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data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Transform Your Business With Generative AI</h3> <p>An introduction to the possibilities and limits of generative AI technology to transform your business.</p> <a href="https://info.idc.com/transform-genAI-ebook.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Transform Your Business With Generative AI</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>C-Suite Tech Agenda: Priorities & the Power of AI</h3> <p>Hear from IDC analysts on the implications AI will have on technology spending over the next 12 months.</p> <a href="https://goto.webcasts.com/viewer/event.jsp?ei=1634341&tp_key=8060f2e7d9" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> C-Suite Tech Agenda: Priorities & the Power of AI</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Beyond Digital Transformation: What Comes Next?</h3> <p>Now in the digital business era, business leaders are now looking for sustainable growth through digital-first strategies.</p> <a href="https://info.idc.com/beyond-digital-transformation.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Beyond Digital Transformation: What Comes Next?</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Partner Incentive Starter Guide</h3> <p>As several trends unfold, tech vendors must reflect on the fit of their channel partner incentive models.</p> <a href="https://info.idc.com/idc-partner-incentive-starter-guide.html" data-link="primary" data-icon-before="arrow-head">Download Guide<span class="show-for-sr"> Partner Incentive Starter Guide</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Mastering AI Everywhere in the Digital Business Era</h3> <p>Hear about a framework for anticipating and taking advantage of the coming IT Industry AI pivot.</p> <a href="https://goto.webcasts.com/starthere.jsp?ei=1633883&tp_key=7fcfd8b0ef&sti=idc" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> Mastering AI Everywhere in the Digital Business Era</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Navigating Generative AI: A Build vs Buy Perspective</h3> <p>Understand the intricate landscape of GenAI with insights and expert perspectives to help you make informed decisions.</p> <a href="https://info.idc.com/gen-ai-build-vs-buy.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Navigating Generative AI: A Build vs Buy Perspective</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>State of the Market: IT Spending Scenarios for a Disrupted Economy</h3> <p>Get an update on the current state of the global IT market, and the latest outlook for technology spending.</p> <a href="https://goto.webcasts.com/starthere.jsp?ei=1638491&tp_key=67970ac211&sti=idc" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> State of the Market: IT Spending Scenarios for a Disrupted Economy</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Grow with GenAI Market Opportunity</h3> <p>Optimize Your Innovation Roadmaps and Go-To-Market Strategies To Maximize the GenAI Opportunity.</p> <a href="https://info.idc.com/FutureScape-Industry-Predictions-eBook.html" data-link="primary" data-icon-before="arrow-head">Download Whitepaper<span class="show-for-sr"> Grow with GenAI Market Opportunity</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>How Have Shifts in Employee Experience Reshaped Tech Demand</h3> <p>Understand through data from the Future of Work Spending Guide how to structure your Go-to-Market strategy.</p> <a href="https://info.idc.com/future-of-work-spending-guide-insights.html" data-link="primary" data-icon-before="arrow-head">Download Whitepaper<span class="show-for-sr"> How Have Shifts in Employee Experience Reshaped Tech Demand</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>The Path to Impact: Key Activities for Market Success With GenAI</h3> <p>Four key tech buyer drivers that vendors must adeptly address to navigate this evolving landscape successfully.</p> <a href="https://info.idc.com/market-success-gen-ai.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> The Path to Impact: Key Activities for Market Success With GenAI</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Competitive Landscape Starter Guide</h3> <p>In this workbook, we guide you through building a competitive strategy.</p> <a href="https://info.idc.com/data-competitive-analysis-starter-guide.html" data-link="primary" data-icon-before="arrow-head">Download Workbook<span class="show-for-sr"> Competitive Landscape Starter Guide</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape Predictions 2024: Business</h3> <p>Gain insight into a sampling of IDC's predictions on Digital Business, IT Industry, B2B Sales Leaders, CMOs and SMBs</p> <a href="https://info.idc.com/Futurescape-Business-Predictions.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> IDC FutureScape Predictions 2024: Business</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape Predictions 2024: Future of X</h3> <p>Gain insight into a sampling of IDC's predictions on each of the Future of X program areas.</p> <a href="https://info.idc.com/futurescape-fox-business-ebook.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> IDC FutureScape Predictions 2024: Future of X</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape Predictions 2024: Software/Services</h3> <p>Gain insight into a sampling of IDC's predictions on Services, ERP, Data & Analytics, and Sustainability/ESG.</p> <a href="https://info.idc.com/futurescape-software-and-services-ebook.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> IDC FutureScape Predictions 2024: Software/Services</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape Predictions 2024: Infrastructure</h3> <p>Gain insight into a sampling of IDC's predictions on Cloud, Blockchain/Crypto/NFT/Web3, DevOps, and PICaaS.</p> <a href="https://info.idc.com/futurescape-infrastructure-ebook.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> IDC FutureScape Predictions 2024: Infrastructure</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape Predictions 2024: Industry</h3> <p>Gain insight into a sampling of IDC's predictions on Banking, Payments, Retail, Healthcare, Smart Cities, and more.</p> <a href="https://info.idc.com/FutureScape-Industry-Predictions-eBook.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> IDC FutureScape Predictions 2024: Industry</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape: Canadian 2024 Predictions for AI Everywhere</h3> <p>IDC's Canadian analyst team unveils the top 10 technology trends and predictions that will shape Canada's landscape.</p> <a href="https://goto.webcasts.com/starthere.jsp?ei=1641019&tp_key=d87a9af6c0&sti=idc" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> IDC FutureScape: Canadian 2024 Predictions for AI Everywhere</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Key GenAI Considerations for CIOs: Grasp the Potential While Mitigating Risk</h3> <p>Understand generative AI and it's potential impact for your business.</p> <a href="https://info.idc.com/cios-prepare-organizations-gen-ai.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Key GenAI Considerations for CIOs: Grasp the Potential While Mitigating Risk</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Proven Strategies for B2B Tech Marketers Amidst Trend Overload</h3> <p>In a world where trends come and go, discover the principles that will anchor your B2B tech marketing strategy.</p> <a href="https://info.idc.com/proven-B2B-digital-marketing-strategies.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Proven Strategies for B2B Tech Marketers Amidst Trend Overload</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Unleashing Growth: Guidance for Strategic Marketing Investments for 2024</h3> <p>Gain insights to reveal the spending and staffing bets that marketing leaders are placing for 2024.</p> <a href="https://goto.webcasts.com/starthere.jsp?ei=1649567&tp_key=8d7f396324&sti=idc" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> Unleashing Growth: Guidance for Strategic Marketing Investments for 2024</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Mastering Tomorrow: Pioneering AI Everywhere for Tech Leaders</h3> <p>How can business leaders prepare to leverage the advantages of GenAI?</p> <a href="https://info.idc.com/mastering-tomorrow-ai-everywhere.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Mastering Tomorrow: Pioneering AI Everywhere for Tech Leaders</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>IDC FutureScape LiveWorldwide CMO 2024 Predictions</h3> <p>Join Laurie Buczek for a critical conversation about the pressing challenges CMOs and business leaders face today.</p> <a href="https://www.linkedin.com/events/7140459367161606144/comments/" data-link="primary" data-icon-before="arrow-head">Watch Webinar<span class="show-for-sr"> IDC FutureScape LiveWorldwide CMO 2024 Predictions</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Scaling Success: A B2B Growth Marketing Guide for Tech Vendors</h3> <p>Revolutionize your approach to acquiring and retaining customers through growth marketing.</p> <a href="https://info.idc.com/scaling-success-growth-marketing.html" data-link="primary" 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data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Strategies for Success: B2B Marketing for the New Customer Journey</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>United States Market Opportunities Primer</h3> <p>Harness demand in United States IT markets and grow your business</p> <a href="https://info.idc.com/Data-Regional-Market-Opportunities-Primer-USA.html" data-link="primary" data-icon-before="arrow-head">Download Primer<span class="show-for-sr"> United States Market Opportunities Primer</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Canada Market Opportunities Primer</h3> <p>Harness demand in Canada IT markets and grow your business</p> <a href="https://info.idc.com/Data-Regional-Market-Opportunities-Primer-Canada.html" data-link="primary" data-icon-before="arrow-head">Download Primer<span class="show-for-sr"> Canada Market Opportunities Primer</span></a> </div> </li> <li data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Ethics in Motion: Core Principles and Regulations for GenAI</h3> <p>Explore the foundational principles underpinning responsible GenAI practices and get insights to the regulatory landscapes.</p> <a href="https://info.idc.com/AI_principles_and_regulations.html" data-link="primary" data-icon-before="arrow-head">Download eBook<span class="show-for-sr"> Ethics in Motion: Core Principles and Regulations for GenAI</span></a> </div> </li> </ul> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div 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