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IDC - Emerging Vendor - Early Market Players
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</nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-7"> <div class="cell-text"> <h1>Increase Market Awareness and Accelerate Growth</h1> </div> </div> <div class="cell cell-image medium-5" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/early-market-players/EMP_Hero_S.png?guid=bb66e441-f5da-462a-a597-94167218f940, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/early-market-players/EMP_Hero_M.png?guid=fb4d6332-2938-44fd-bd42-6b6be4331d8c, medium]"></div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="chart-monitor-growth" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Increase Market Awareness</h2> <p>Your company is new. You need the right data, research, and strategy to compete in the market. For the past 60 years, IDC has helped tech startups develop strategic plans to break into new and existing markets. Our experts work with you to develop the right go-to-market plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of the tech industry.</p> </div> </div> </div> </div> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="people-stairs" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Find Prospective Clients</h2> <p>Understanding who your customers are and where to find them is important to any company’s success. IDC provides you with direct access to advisors who will help you develop a value proposition that will meet your customers needs. We also work with you to develop marketing and sales enablement content that is backed by our proprietary data, giving you immediate credibility in the industry.</p> </div> </div> </div> </div> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="chart-bar-dollar-increase" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Attract Investors</h2> <p>Obtaining the right funding to get your tech startup off the ground can be challenging. From the development of your pitch to creating your strategic goals, our industry experts will use their experience working with new and growing tech companies to help you develop a plan to attract the right investors.</p> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y grid-padding-y grid-padding-x"> <div class="cell bg-blue"> <div class="cell-text text-center align-middle"> <h2><i>“With the access we get to IDC’s research and analysts through the Accelerator Program, we now have validation of our strategy and market opportunity and awareness materials we can use for business growth.“</i></h2> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell bg-grey"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell medium-8"> <div class="cell-text"> <h2>IDC Accelerator Program</h2> <p class="fs-large">Custom-built with tech startups and growing tech vendors in mind, IDC’s Accelerator Program offers the flexibility to build a partnership with IDC that meets your company's strategic goals.</p> <p>IDC’s Accelerator program offers:</p> <ul> <li>One IDC Custom Asset to increase awareness and third-party validation</li> <li>Analyst engagements to explore the market</li> <li>Access to a diverse set of IDC expert analysts and their advice to propel growth</li> <li>A wealth of published data and research in your highest-priority area to guide strategic thinking</li> <li>Customer support to help navigate IDC research and schedule analyst calls</li> </ul> </div> </div> <div data-clickable class="cell medium-4"> <figure role="group" class="cell-text align-middle"> <img data-image="[https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/early-market-players/IAPgraphic-EarlyPlayers.svg?guid=e814cbd4-bf47-4aae-a8b4-6de1f8960d00, small]" alt="A circle-shaped diagram representing IDC’s IDC Accelerator Program basic principles."> <figcaption class="text-center"> <button data-link="secondary" data-modal-trigger="chart-description"> <small>Diagram Description</small><span class="show-for-sr"> Growth basic principles</span> </button> </figcaption> </figure> </div> <div data-modal="chart-description" data-modal-sharable data-modal-width="800" aria-label="Growth basic principles diagram description"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Product Diagram</h2> <p>A circular diagram with two concentric rings emanating from one circle in the center. The text in the center circle says: “Raise Awareness”. The first ring closest to the center circle says: “Compete – Position – Grow”. The second ring says: “Strategy & Messaging”. The bottom one-third of the diagram has two wedge shapes that overlap the two rings; they each start at the first ring and expand beyond the second ring. All two wedges have text inside them in this order: Left: "Analyst Hours: Five additional hours for increased analyst engagement"; Right "Content Area: Additional content area for broader access to published research and data".</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Related Resources</h2> <p class="fs-large">For more examples of actionable insights from IDC analysts visit our <a href="/resource-center" data-link="secondary">Resource Center</a>.</p> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>The Future of Content Marketing: Exploring Generative AI Techniques</h3> <p>Find out how to incorporate generative AI into your content marketing and achieve better results, faster.</p> <a href="https://bit.ly/44xQmdh" data-link="primary" data-icon-before="arrow-head"> explore now<span class="show-for-sr"> The Future of Content Marketing: Exploring Generative AI Techniques</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>From Downturn to Funding Success: The Entrepreneur's Handbook for Raising Capital</h3> <p>Get armed with the right knowledge and strategy and learn about proven and innovative ways to secure investors.</p> <a href="https://info.idc.com/handbook-for-raising-capital.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-handbook-for-raising-capital&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> get your copy<span class="show-for-sr"> From Downturn to Funding Success: The Entrepreneur's Handbook for Raising Capital</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Transform Your Business With Generative AI</h3> <p>Generative AI can be hugely beneficial to companies. Learn the possibilities and understand the limits of this technology to future-proof your business.</p> <a href="https://info.idc.com/generative-ai-for-business.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-transform-generative-ai&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> transform now<span class="show-for-sr"> Transform Your Business With Generative AI</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>AI Everywhere: How Empathetic Generative AI Transforms Content Creation Processes</h3> <p>Discover how empathetic generative AI revolutionizes content creation and explore analyst-approved actions to take today.</p> <a href="https://blogs.idc.com/2023/07/31/ai-everywhere-how-empathetic-generative-ai-transforms-content-creation-processes/" data-link="primary" data-icon-before="arrow-head"> read blog<span class="show-for-sr"> AI Everywhere: How Empathetic Generative AI Transforms Content Creation Processes</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>How to Grow Your Total Addressable Market in Today’s Economy</h3> <p>Understanding your total addressable market (TAM) is crucial for the growth of your business. Read our blog for key actions you can take today to grow your market tomorrow.</p> <a href="https://blogs.idc.com/2023/04/10/grow-your-total-addressable-market/?utm_medium=content&utm_source=blog-post&utm_campaign=us-idc-tam-blog&utm_content=post-&utm_idc=cbg-post--idcus" data-link="primary" data-icon-before="arrow-head"> read blog<span class="show-for-sr"> How to Grow Your Total Addressable Market in Today’s Economy</span> </a> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Learn more about IDC’s Emerging Vendor Solutions.</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions align-right"> <a href="https://info.idc.com/Emerging-Tech-Vendor-Contact-Us.html" data-button="primary"> Start My Partnership<span class="show-for-sr"> with IDC’s Emerging Vendor Program</span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. 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