CINXE.COM

<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/75d4492750c0abc6.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f13aa2dc6b4766ff.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f67a7f71dd7b9162.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-ead3be3bf8670351.js"/><script src="/_next/static/chunks/09425d86-4f0eabad629eacef.js" async=""></script><script src="/_next/static/chunks/4260-e1e38354af079f60.js" async=""></script><script src="/_next/static/chunks/main-app-ca20d357ab8c1b03.js" async=""></script><script src="/_next/static/chunks/6560-ab674b6e83464f16.js" async=""></script><script src="/_next/static/chunks/6730-28f7cc1dd180abb6.js" async=""></script><script src="/_next/static/chunks/6056-de36a60ddf186523.js" async=""></script><script src="/_next/static/chunks/app/layout-f8ade158f414200f.js" async=""></script><script src="/_next/static/chunks/aafbaf63-935c2684664f3020.js" async=""></script><script src="/_next/static/chunks/fe56b05f-44c24bd27596b507.js" async=""></script><script src="/_next/static/chunks/8855-917d8e35d6ca82ad.js" async=""></script><script src="/_next/static/chunks/1129-2d071d2b8889cce0.js" async=""></script><script src="/_next/static/chunks/8085-81fc79dc39d3debb.js" async=""></script><script src="/_next/static/chunks/8117-ac802a3c94590c5c.js" async=""></script><script src="/_next/static/chunks/4388-d09fec38eb53b2db.js" async=""></script><script src="/_next/static/chunks/5668-e400c682befc0eed.js" async=""></script><script src="/_next/static/chunks/1757-e1d8087176905012.js" async=""></script><script src="/_next/static/chunks/7722-ec4a43767c1be9f8.js" async=""></script><script src="/_next/static/chunks/213-1cf52ffbaf49b745.js" async=""></script><script src="/_next/static/chunks/6265-d5e636d211a29703.js" async=""></script><script src="/_next/static/chunks/7745-4af0583ccbe3f04b.js" async=""></script><script src="/_next/static/chunks/1081-0492a59e85ba7d07.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js" async=""></script><script src="/_next/static/chunks/app/not-found-d1b44ace23be4f52.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="preload" href="https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js" as="script"/><title>Increase Engagement | Cross-Channel Marketing with Braze</title><meta name="description" content="Increase customer engagement and retention with the Braze platform's cross-channel marketing tools. 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rotate-0"></span></button></div></div></div></header><div class="flex flex-col"><section class="bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative"><div class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 items-center gap-10 text-center lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-center pr-0 lg:max-w-[800px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 w-full items-center justify-center"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>INCREASE ENGAGEMENT</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Craft timely, relevant experiences that motivate customers to stay engaged</p></h1></div></div></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><h2 class="text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]">Made to scale with companies of all sizes</h2><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Celebrate streaks with personalization across multiple channels</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Fitness and nutrition app 8fit gamified user engagement through messages promoting workout streaks with Braze Liquid Personalization, driving a 13% increase in free users converting to paid memberships.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/customers/8fit-case-study">See 8fit's Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5028cb1ff6d9af73537c0cb1d26fc00287b95b34-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5028cb1ff6d9af73537c0cb1d26fc00287b95b34-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5028cb1ff6d9af73537c0cb1d26fc00287b95b34-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Drive more purchases with gamification</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Sephora SEA used Braze streaming data and customization to cut through the noise of a crowded, highly competitive market. To capture customers' attention, the created "Angpao" messages inspired by traditional Lunar New Year red envelopes and boosted purchases by 132%.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/customers/sephora-sea-case-study">See Sephora SEA's Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff956eebbcdb44f9543a23a3795e08a54e0efd7e5-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff956eebbcdb44f9543a23a3795e08a54e0efd7e5-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff956eebbcdb44f9543a23a3795e08a54e0efd7e5-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Boost revenue with data-driven A/B testing</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Gaming brand Kolibri used Braze-powered A/B testing and optimization to assess the impact of potential product changes, supporting a more impactful, more appealing customer experience and boosting revenue by 15%</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F544893c4fc58dfa1124a5cef419ded896b7efd77-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F544893c4fc58dfa1124a5cef419ded896b7efd77-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F544893c4fc58dfa1124a5cef419ded896b7efd77-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:items-center md:justify-between"><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center lg:max-w-[800px]"></div></div><div class="flex flex-col items-start gap-4 sm:flex-row sm:items-center md:justify-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full" href="/customers">See all</a></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“By taking advantage of Braze and Looker together, we’ve been able to be much more intentional about assessing the impact of every new feature in one of our games. The result has been extraordinary—allowing us to effectively mitigate risk while maximizing profit at the same time.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Daniel Reichert</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">Product Director, Kolibri</span></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Build Brand Humanity by Mastering Empathy at Scale</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">1.7X</span><p class="text-[16px] leading-[24px] text-gray-600">Consumers are 1.7 times more likely to “love” brands that provide human experiences</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">1.8X</span><p class="text-[16px] leading-[24px] text-gray-600">Users are 1.8 times more likely to say they “are satisfied” with brands that provide experiences that feel human</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">1.7X</span><p class="text-[16px] leading-[24px] text-gray-600">Customers are 1.7 times more likely to purchase from brands that offer human experiences</p></div></div></div><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/resources/reports-and-guides/build-brand-humanity-by-mastering-empathy-at-scale">Download Report</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98a2bbe8188e3991c5b1594986de0ab1288cca0a-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98a2bbe8188e3991c5b1594986de0ab1288cca0a-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F98a2bbe8188e3991c5b1594986de0ab1288cca0a-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:flex-row "><div class="flex flex-col items-start gap-6 "><div class="flex flex-col items-start gap-4 lg:max-w-[800px] "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Why customer engagement matters for increasing engagement</p></h2></div></div></div></div></div></div></section><section class="supergraphic-1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container w-full"><div class="grid gap-8 sm:grid-cols-2 md:grid-cols-3"><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial"><h2 class="text-display-lg font-extrabold text-gray-900">7.2X</h2><span class="text-lg font-bold text-gray-900">More likely that a user makes a purchase if they receive messages</span><span class="text-lg text-gray-900">If you want to make the most of your customer relationships, they need to be built on communication</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3"><h2 class="text-display-lg font-extrabold text-gray-900">67%</h2><span class="text-lg font-bold text-gray-900">Of brands that rank their customer engagement efforts as "excellent" exceed revenue goals</span><span class="text-lg text-gray-900">True engagement requires the right plan, technology, and data—plus a smidgen of self-confidence</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6"><h2 class="text-display-lg font-extrabold text-gray-900">64%</h2><span class="text-lg font-bold text-gray-900">More purchases per customer when brands use cross-channel messaging to communicate with users</span><span class="text-lg text-gray-900">Take advantage of the full range of outreach tools, so you don't miss out on revenue</span></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="flex w-full flex-col items-center justify-center gap-10 rounded-xl bg-gradient-resource-hero p-6 sm:px-20 sm:py-16"><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><p>Explore more Solutions</p></h1></div><div class="flex flex-wrap gap-3 sm:items-center sm:justify-center lg:w-[866px]"><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/optimize-onboarding"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Optimize Onboarding</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/increase-engagement"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Increase Engagement</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/reduce-churn"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Reduce Churn</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/improve-acquisition"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Improve Acquisition</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/retail-and-ecommerce"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Retail & eCommerce</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/media-entertainment"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Media & Entertainment</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/financial-services"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Financial Services</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/travel-hospitality"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Travel & Hospitality</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/on-demand"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">On Demand</span></a></div></div></div></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" 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flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Experimentation" href="/product/testing-experimentation">Experimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Line" href="/product/line">Line</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost 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20.2X.\"}]},{\"children\":[{\"_key\":\"dbb22d0e4d020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#3: Give These Tactics a Try to Get More Users to Upgrade Their Subscriptions\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"dbb22d0e4d02\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8fd9678b077d\",\"markDefs\":[],\"children\":[{\"text\":\"As your team creates and sends campaigns encouraging existing customers to become premium subscribers, here’s what you can do to convince even more users to make the 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\",\"_key\":\"842b17857fe32\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[\"b166749cb024\",\"strong\"],\"text\":\"action-based delivery\",\"_key\":\"842b17857fe33\"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" or \",\"_key\":\"842b17857fe34\"},{\"_type\":\"span\",\"marks\":[\"16c3d97f1aff\",\"strong\"],\"text\":\"API-triggered delivery\",\"_key\":\"842b17857fe35\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to improve conversion rates by as much as 1.6X and 2.4X, respectively.\",\"_key\":\"842b17857fe36\"}],\"level\":1},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4df3275a3346\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/content_cards/creative_details/?tab=banner#content-card-types\",\"_key\":\"f2a2fcce4b16\"}],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Add powerful messaging channels to the mix:\",\"_key\":\"4df3275a33460\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Content Cards and in-app messaging yield the highest conversion rates for subscription upgrade campaigns, with a 5.8X uplift and 104% uplift, respectively. \",\"_key\":\"4df3275a33461\"},{\"_type\":\"span\",\"marks\":[\"f2a2fcce4b16\"],\"text\":\"Banner Content Cards\",\"_key\":\"4df3275a33462\"},{\"text\":\", in particular, have been found to generate the highest conversion rates, achieving a 30.7X uplift.\",\"_key\":\"4df3275a33463\",\"_type\":\"span\",\"marks\":[]}]},{\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-12273\"},\"_type\":\"internalLink\",\"_key\":\"32e2afda46e6\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Take advantage of BrazeAI™ to send the right message to the right customers. \",\"_key\":\"3374a7db3f5c0\"},{\"text\":\"Marketers that utilize 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You can start investing with as little as 10 euros or pounds and then just add to that in small ways over time to help you save up to buy that new car or new house or to just set aside money in an emergency fund.\",\"_key\":\"9280475b83b60\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5e4eabdb75a5\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Oval was founded in 2016 and we launched on the app store in 2017. 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The idea behind all this was to make the marketing team as independent as possible, whilst keeping everything aligned and consistent, since now I don’t have to bother our web team every time I need a new template or block. It makes our process a lot more efficient. 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For example, to send a notification to 30,000 people, I had to split it up into batches of 5,000 push notifications at a time and literally press send, wait a couple of minutes, and then send the next batch. As you can imagine, this wasn't a great use of my time at all! The rate limit feature has changed my life because I just press a button and it goes.\",\"_key\":\"16f4150539d02\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"16f4150539d0\"},{\"children\":[{\"_key\":\"6e6abc9bebb80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Being able to automate based on user events changed the amount of things that we can target our customers with and makes things a lot less manual. 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See for yourself why Braze is the \"},{\"_type\":\"span\",\"marks\":[\"646410f779cf\",\"em\"],\"text\":\"secret weapon startups\",\"_key\":\"1c30b753159d1\"},{\"_key\":\"1c30b753159d2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" turn to to gain a competitive advantage, engage thoughtfully with their users, and ultimately drive business outcomes like user growth, conversions, revenue, retention, and more.\"}]}],\"excerpt\":\"From nimble, lean small businesses to large global enterprises, brands of all sizes leverage the Braze platform's customer engagement capabilities to gain a competitive advantage. 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Based on a recent Braze survey of 1,000 US consumers, 29% of respondents have increased their retail spending and shopping habits in response to reopening measures. Additionally, 69% are looking forward to purchasing items and services this summer that they haven't needed or used much over the past year.The survey also found that consumers’ “splurge purchases”—those drastically outside usual spending habits—have accelerated significantly. Overall, 38% of consumers plan to make a splurge purchase for themselves in the next 30 days. Some have even gotten a head start, with consumers splurging on purchases including clothing and apparel (34%), fine jewelry and accessories (20%) and vacations (16%) in the month of April.\",\"_key\":\"6b4830350f4e2\"}]},{\"_key\":\"6f73ee4c26ed\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Convenience is still key to successful customer engagement\",\"_key\":\"6f73ee4c26ed0\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"_key\":\"1b78d37d3df7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As physical stores have steadily reopened in the US, more than a quarter (26%) of consumers say they are back to shopping mostly or only in-store. However, consumers also anticipate they will continue to use convenient services such as click-and-collect (43%), grocery delivery (31%), and restaurant and food delivery (40%) over the long term.\",\"_key\":\"1b78d37d3df70\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_key\":\"57f68241b60f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Almost half (46%) of consumers said mobile was their preferred device for completing purchases over the last 30 days. Similarly, Braze customer data also shows that over the past six months, mobile comprised about 76.2% of all purchases, a five percentage point increase, compared to six months prior. With so many consumers completing purchases on mobile, key mobile messaging channels like push notifications and in-app messages are becoming an even more important tool for retailers looking to communicate with their customers, including in connection with in-store and online engagements.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"57f68241b60f\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Capitalizing on Amazon Prime Day and the Upcoming Holiday Shopping Season\",\"_key\":\"5f6062785bbe0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"5f6062785bbe\"},{\"children\":[{\"_key\":\"1f736b9f5bac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While signs point to accelerated retail spending in the US, 45% of consumers are actively trying to spend less and save money as reopening continues, highlighting the importance of retail brands finding ways to showcase high-value deals.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1f736b9f5bac\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"00be6f24705b\",\"markDefs\":[{\"_key\":\"7748737eb7f2\",\"_type\":\"link\",\"href\":\"https://finance.yahoo.com/news/amazon-prime-day-2021-expect-142704192.html\"},{\"_type\":\"link\",\"href\":\"https://nrf.com/media-center/press-releases/nrf-forecasts-retail-sales-exceed-433t-2021-vaccine-rollout-expands\",\"_key\":\"6b4d714cb1f4\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"This year, Amazon is \",\"_key\":\"00be6f24705b0\"},{\"_type\":\"span\",\"marks\":[\"7748737eb7f2\"],\"text\":\"expected\",\"_key\":\"00be6f24705b1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to host its annual Prime Day sale in June to capitalize on the anticipated “summer of spending” and demand for eye-catching deals. This move may also usher in an earlier-than-ever start to the holiday shopping season, as our findings show 51% of consumers say they plan to purchase holiday gifts as part of the sales event. However, there’s still opportunity for other retailers; 31% of consumers say they find it valuable when other retailers host competitive sales events in similar timeframes. According to the \",\"_key\":\"00be6f24705b2\"},{\"marks\":[\"6b4d714cb1f4\"],\"text\":\"National Retail Federation forecast\",\"_key\":\"00be6f24705b3\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", retail sales are expected to exceed $4.33 trillion this year, the fastest growth since 2004. 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To learn more about how retail brands can make the most of their outreach to build customer loyalty and drive higher revenue in today’s fast-moving landscape, check out our exclusive look at \",\"_key\":\"c5b440b379e60\"},{\"_type\":\"span\",\"marks\":[\"1a559df38ee2\"],\"text\":\"retail and customer engagement\",\"_key\":\"c5b440b379e61\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"c5b440b379e62\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c5b440b379e6\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-74731\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"1a559df38ee2\"}]}],\"title\":\"29% of US Residents Have Already Increased Retail Spending: Braze Data Shows Consumers are Ready to Shop this Summer\",\"categories\":{\"topics\":null,\"useCases\":[{\"_type\":\"useCase\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Engagement\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"エンゲージメント\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"Engagement\"}],\"_id\":\"imported-craft-479\",\"_updatedAt\":\"2025-01-02T08:54:52Z\",\"slug\":{\"current\":\"engagement\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVqL7\"}],\"industries\":null},\"excerpt\":\"New findings highlight consumer openness to increased spending and provide retailers with insights into how they can maximize consumer engagement amid post-pandemic reopenings.\",\"seo\":{\"slug\":{\"current\":\"braze-data-shows-consumers-are-ready-to-shop-this-summer\"},\"noFollow\":false,\"pageTitle\":\"29% of US Residents Have Already Increased Retail Spending: Braze Data Shows Consumers are Ready to Shop this Summer\",\"pageDescription\":\"New findings highlight consumer openness to increased spending and provide retailers with insights into how they can maximize consumer engagement amid post-pandemic reopenings.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-166de94036468eb85f53969bcee242871bd1af64-1100x628-png\",\"_type\":\"reference\"}},\"noIndex\":false},\"publicationDates\":{\"publishedAt\":\"2021-05-26T10:00:00-04:00\",\"_type\":\"publicationDates\"},\"_type\":\"blogPost\",\"_rev\":\"m47zVAKzspt7UjVx7uLh9T\",\"featuredImage\":{\"asset\":{\"_ref\":\"image-401ad4d0ff931f5c62838a3771c515d7e19725bd-1500x1500-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"_createdAt\":\"2024-05-08T01:04:18Z\",\"_id\":\"imported-craft-94682\"},\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"4654e16c823a\"},{\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"95256001a20e\",\"resource\":{\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"publicationDates\":{\"publishedAt\":\"2021-05-26T09:00:00-04:00\",\"_type\":\"publicationDates\"},\"_createdAt\":\"2024-05-08T01:04:19Z\",\"_id\":\"imported-craft-94738\",\"body\":[{\"_key\":\"5c0467295530\",\"markDefs\":[],\"children\":[{\"_key\":\"5c04672955300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since 1913, the American Cancer Society’s unwavering commitment to seeking a cure for cancer has made them one of the most respected health organizations in the world. And they’ve been able to make a difference thanks to a creative, forward-thinking approach to fundraising. Their main fundraising event is Relay For Life, an annual community-led effort that takes place in over 20 countries and has raised over $5 billion since 1985.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"86f90ecefb3d\",\"reference\":{\"_ref\":\"imported-craft-21674\",\"_type\":\"reference\"}},{\"_type\":\"link\",\"href\":\"/resources/articles/american-cancer-society\",\"_key\":\"91e20d05d871\"},{\"_type\":\"internalLink\",\"_key\":\"677e1af27ae9\",\"reference\":{\"_ref\":\"imported-craft-535\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"One modern method the American Cancer Society (ACS) has used to drive donations is push. Their mobile app \",\"_key\":\"ce3801fc9e990\"},{\"_key\":\"ce3801fc9e991\",\"_type\":\"span\",\"marks\":[\"86f90ecefb3d\"],\"text\":\"push notifications\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", powered by Braze, helped the \",\"_key\":\"ce3801fc9e992\"},{\"_type\":\"span\",\"marks\":[\"91e20d05d871\"],\"text\":\"ACS boost fundraising for the campaign by 34%\",\"_key\":\"ce3801fc9e993\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". The ACS’s success with push reveals some important lessons for brands of all types—including those who are trying to hack it in the \",\"_key\":\"ce3801fc9e994\"},{\"_type\":\"span\",\"marks\":[\"677e1af27ae9\"],\"text\":\"competitive retail space\",\"_key\":\"ce3801fc9e995\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Here’s what you need to know:\",\"_key\":\"ce3801fc9e996\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ce3801fc9e99\"},{\"children\":[{\"text\":\"1. 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If you’re trying to encourage purchases, you could segment all users who’ve filled their cart but haven’t yet made a purchase. Sending these users a quick push notification reminding them to complete the checkout process could lead to a drastic uptick in conversions.\",\"_key\":\"621252bd41720\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"621252bd4172\",\"markDefs\":[]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"05GzRrcY\",\"asset\":{\"_ref\":\"image-d0b67d5f52e8e0a29d95f5652671c615e53b98c1-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"e917936968df\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Push Notifications Are an Important Part of a Effective Cross-Channel Experience\",\"_key\":\"e917936968df0\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"_key\":\"c0e2f290246c\",\"markDefs\":[{\"_key\":\"07cdf782b658\",\"reference\":{\"_ref\":\"imported-craft-82305\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"reference\":{\"_ref\":\"imported-craft-74731\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"48d6e051c329\"}],\"children\":[{\"marks\":[],\"text\":\"Most modern brands are trying to get that \",\"_key\":\"c0e2f290246c0\",\"_type\":\"span\"},{\"_key\":\"c0e2f290246c1\",\"_type\":\"span\",\"marks\":[\"07cdf782b658\"],\"text\":\"push/pull approach\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" just right. That means “push” messaging that occurs outside of your app or website (e.g. email or push notifications) and “pull” notifications that occur within your app or website (e.g. in-app messages and Content Cards) that keep users engaged. If you nail both, you’ve established a powerful cross-channel customer experience that can \",\"_key\":\"c0e2f290246c2\"},{\"_type\":\"span\",\"marks\":[\"48d6e051c329\"],\"text\":\"significantly boost engagement and other key marketing metrics\",\"_key\":\"c0e2f290246c3\"},{\"_key\":\"c0e2f290246c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"c62700205bb2\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"3. Push Notifications Benefit from Thoughtful Timing\",\"_key\":\"c62700205bb20\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Once you get that push/pull approach established, you want to get the timing right — which means sending messages at key moments. For instance, the ACS marked down National Cancer Survivors Day as a crucial time for donations. On that day, the ACS sent push notifications thanking members for their donations and reminding them of their important mission. Thanks to this careful timing, ACS’s new messages got an impressive 30% open rate.\",\"_key\":\"cc08c43ddf340\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cc08c43ddf34\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Well-timed push notifications can be applied to the retail space as well. Have an important promotion ending soon? Or an exciting limited-time product hitting the shelves? 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Then check out our \",\"_key\":\"587b6660a4c40\",\"_type\":\"span\"},{\"text\":\"Push Notification Guide\",\"_key\":\"587b6660a4c41\",\"_type\":\"span\",\"marks\":[\"40d2d6554499\"]},{\"_key\":\"587b6660a4c42\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"_type\":\"block\"}],\"language\":\"en-us\",\"title\":\"How the American Cancer Society Uses Push Notifications to Drive Loyalty\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"Customer_Loyalty\",\"caption\":\"Customer_Loyalty\",\"asset\":{\"_ref\":\"image-8dfbcf5fc81529e8ca8595f96964ccccc74ebc09-1500x1500-png\",\"_type\":\"reference\"}},\"excerpt\":\"The American Cancer Society (ACS) is known for its important mission, but what's less known is how effectively the organization uses push notifications to drive needed donations. 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Remember that many factors can influence frequency, including the use of \",\"_key\":\"20fd77da6e872\"},{\"marks\":[\"7fe293b4006e\",\"em\"],\"text\":\"behavioral and transactional triggers\",\"_key\":\"20fd77da6e873\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", the \",\"_key\":\"20fd77da6e874\"},{\"_key\":\"20fd77da6e875\",\"_type\":\"span\",\"marks\":[\"1c3a3b48c149\",\"em\"],\"text\":\"segments\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" a given user belongs to (for instance, more engaged customers may be open to more messages), the way a given audience is \",\"_key\":\"20fd77da6e876\"},{\"_type\":\"span\",\"marks\":[\"bc73d5893197\",\"em\"],\"text\":\"split within an industry\",\"_key\":\"20fd77da6e877\"},{\"_key\":\"20fd77da6e878\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", and the specific messaging strategies a particular brand is using.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"20fd77da6e87\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-7256\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ac8ad1778c26\"},{\"reference\":{\"_ref\":\"imported-craft-6305\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"7fe293b4006e\"},{\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"1c3a3b48c149\"},{\"reference\":{\"_ref\":\"imported-craft-24587\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"bc73d5893197\"}]},{\"children\":[{\"text\":\"When it comes to send frequency, there’s usually a sweet spot—the point at which you’re sending your customer neither too many nor too few messages in a given time period. But accurately assessing when you’ve hit that point depends on having a clear goal in mind. And if you don’t know what you’re trying to achieve with your messaging, it’s hard to know if you’ve achieved it.\",\"_key\":\"7b5615d68c510\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7b5615d68c51\",\"markDefs\":[]},{\"_key\":\"8a2387e33bf8\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-22832\"},\"_type\":\"internalLink\",\"_key\":\"1ef2486675e4\"},{\"reference\":{\"_ref\":\"imported-craft-73476\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d92c737f8886\"},{\"reference\":{\"_ref\":\"imported-craft-80956\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"84f9a01ae6be\"},{\"href\":\"https://www.youtube.com/watch?v=nVmXsBNfwHY\",\"_key\":\"59bf606b7581\",\"_type\":\"link\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"1ef2486675e4\"],\"text\":\"Back in 2019\",\"_key\":\"8a2387e33bf80\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" we took a look at the ideal send frequency for push notifications, emails, and cross-channel messages overall. This year, we decided to dig a little deeper, exploring the impact of send frequency first on purchases (\",\"_key\":\"8a2387e33bf81\"},{\"_type\":\"span\",\"marks\":[\"d92c737f8886\"],\"text\":\"see that article here\",\"_key\":\"8a2387e33bf82\"},{\"_key\":\"8a2387e33bf83\",\"_type\":\"span\",\"marks\":[],\"text\":\") and then on the app usage of message recipients (\"},{\"_type\":\"span\",\"marks\":[\"84f9a01ae6be\"],\"text\":\"article here\",\"_key\":\"8a2387e33bf84\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"). And because everyone knows that the third part is \",\"_key\":\"8a2387e33bf85\"},{\"_type\":\"span\",\"marks\":[\"59bf606b7581\"],\"text\":\"always the best one\",\"_key\":\"8a2387e33bf86\"},{\"_key\":\"8a2387e33bf87\",\"_type\":\"span\",\"marks\":[],\"text\":\" in any trilogy, we’re back with a look at how send frequency impacts engagement and conversions.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A few caveats before we get under way. In our analysis, we didn’t drill down into specific conversion types, preferring to focus on the overall impact that message frequency has on conversions and message engagement rates. For the sake of simplicity and readability, we’ve rolled up our message engagement rates into a single metric, with the weighting of individual channel engagement rates coming from their volume within that industry. And remember that this piece—and the previous articles in the series—are intended to be a jumping off point for your own experimentation. There are always a variety of metrics that aren’t factored into analyses of this kind, so it’s most useful as a window into the frequencies that might be helpful to examine in this specific context. Finally, we focused our examination on brands where conversions and engagement are central to their business model. With that in mind, we’ll be digging into send frequency for the following industries:\",\"_key\":\"bc532f4e5da40\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bc532f4e5da4\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Listings \u0026 Marketplaces\",\"_key\":\"07197ca122630\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"07197ca12263\"},{\"_key\":\"b10112b7523f\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Booking Services\",\"_key\":\"b10112b7523f0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"8c5aafb3a3e2\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Payments\",\"_key\":\"8c5aafb3a3e20\"}],\"level\":1,\"_type\":\"block\"},{\"_key\":\"634ed6b2f404\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Financial Planning and Investment\",\"_key\":\"634ed6b2f4040\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Banks\",\"_key\":\"ac37d0d4274a0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ac37d0d4274a\",\"listItem\":\"bullet\"},{\"_key\":\"0ba4040c8e47\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Insurance (Non-Health)\",\"_key\":\"0ba4040c8e470\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Productivity\",\"_key\":\"05629249f8b50\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"05629249f8b5\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"0c00fefa58c4\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Tools \u0026 Utilities\",\"_key\":\"0c00fefa58c40\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"faaac8a71fe9\",\"markDefs\":[],\"children\":[{\"text\":\"1. Marketplaces\",\"_key\":\"faaac8a71fe90\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"1f782f57d4a6\",\"markDefs\":[{\"_key\":\"103c4bfbf877\",\"_type\":\"link\",\"href\":\"https://www.bbc.com/news/technology-56371912\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Over the past two decades, marketplaces have become an integral part of the digital economy. Consider this: When was the last time you bought a product or purchased a service online \",\"_key\":\"1f782f57d4a60\"},{\"marks\":[\"em\"],\"text\":\"without\",\"_key\":\"1f782f57d4a61\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" checking the prices on a marketplace or booking aggregator first? (Or maybe I’m just particularly thrifty…) In addition to providing valuable price comparison and deal-hunting tools, marketplace and booking aggregators have also flourished in niche industries; we’ve come a long way from this industry’s historical focus on classified ads, with \",\"_key\":\"1f782f57d4a62\"},{\"text\":\"non-fungible tokens\",\"_key\":\"1f782f57d4a63\",\"_type\":\"span\",\"marks\":[\"103c4bfbf877\"]},{\"marks\":[],\"text\":\" (NFTs), used clothing, and specialty grocery items among the hot new entrants into this industry.\",\"_key\":\"1f782f57d4a64\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Listing \u0026 Marketplace Brands: Messaging Is a Hot Item—But Maybe a Little TOO Hot\",\"_key\":\"10e6e8765cc50\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"10e6e8765cc5\",\"markDefs\":[]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"4wYjjpzF\",\"asset\":{\"_ref\":\"image-0e5110edc27ad0c86c75b55cbd93bc2ffd08d1cd-2400x1724-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"73bbd6e17789\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-21102\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"c82c8b373ca8\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"During the \",\"_key\":\"73bbd6e177890\"},{\"_key\":\"73bbd6e177891\",\"_type\":\"span\",\"marks\":[\"c82c8b373ca8\"],\"text\":\"COVID-19 pandemic\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", marketing brands have become an increasingly essential part of the global economy. From general-use classified ads to specialized services focused on reselling the latest kicks, these days there’s a marketplace for practically any product or service you might need.\",\"_key\":\"73bbd6e177892\"}]},{\"children\":[{\"_key\":\"bd91512b24000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our analysis found that marketplace brands that sent two messages per month saw a 22% increase in message engagement and a 40% rise in message conversion rates. However, this frequency was less than 50% of the monthly industry average of 4.3 messages per user. If you’re looking to downshift your send frequency, it can be wise to take a hard look at who you’re messaging and why. Narrowing your focus and messaging customers who have completed \"},{\"_type\":\"span\",\"marks\":[\"ff28eb6e4e10\"],\"text\":\"high-value actions\",\"_key\":\"bd91512b24001\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (HVAs) is a great way to achieve greater efficiency when it comes to the outreach you send!\",\"_key\":\"bd91512b24002\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bd91512b2400\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-6681\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ff28eb6e4e10\"}]},{\"style\":\"h2\",\"_key\":\"1381de97e2ec\",\"markDefs\":[],\"children\":[{\"text\":\"Booking Service Brands: Just Right, Right Now\",\"_key\":\"1381de97e2ec0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\"},{\"_key\":\"Ik1FymxZ\",\"asset\":{\"_ref\":\"image-7758d38f42dd88080978ade53671a39722efe9e7-2400x1724-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"_key\":\"56023162c965\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’re beginning to see travel start to heat up again in some countries as COVID vaccination rates increase. And that’s good news for booking service brands, who are well-positioned to capitalize on the return of travel.\",\"_key\":\"56023162c9650\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"ceb708b310ae\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As people begin to hunt for vacation destinations and deals, they’re more open to frequent notifications to help them book what is for many, a much needed vacation. Our research found that booking service brands average about 4.3 messages per month, which is right in the middle of our recommended monthly send frequency of 4-5 messages per user. Brands that fell into this high-performing tier saw an increase in message engagement of about 9% and a 49% jump in message conversions.\",\"_key\":\"ceb708b310ae0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"bd1e4919915f\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Finance\",\"_key\":\"bd1e4919915f0\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Digital finance is one of the most exciting spaces in today’s economy. Between cryptocurrencies, \",\"_key\":\"274069844bb00\"},{\"_type\":\"span\",\"marks\":[\"049210099835\"],\"text\":\"neobanks\",\"_key\":\"274069844bb01\"},{\"marks\":[],\"text\":\", mobile stock trading, robo-advisors, and automated budgeting apps,consumer finance has been completely revolutionized over the past decade. In many cases, financial products and services that were once only available to the very wealthy have become widely available, andhe cost of sending money directly to family members and friends has dropped dramatically over the same time period.\",\"_key\":\"274069844bb02\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"274069844bb0\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.thebalance.com/what-is-a-neobank-and-should-you-try-one-4186468\",\"_key\":\"049210099835\"}]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"8a623cf2170c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Payment Brands: Messaging Pays Off\",\"_key\":\"8a623cf2170c0\"}]},{\"asset\":{\"_ref\":\"image-7bcc6220aca72a88f63ab0e24a4c57fb6ef62611-2400x1724-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"377K8Z8H\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d75f251d1e97\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"These days, payment apps have become an integral part of life. Whether it’s reimbursing a friend for your share of dinner, accessing a payment plan, or sending money to family members abroad, payment apps have made sending money from point A to point B much easier and more convenient.\",\"_key\":\"d75f251d1e970\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"263ec4ef76ec\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Given the careful eye that most people already keep on their finances, it’s unsurprising to see that the most effective message frequency for this space is only one message per user each month. Thankfully, the industry average is already pretty close to this ideal, clocking in at 1.3 monthly messages per user.\",\"_key\":\"263ec4ef76ec0\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"Financial Planning and Investment Brands: On Target, But With Room to Grow\",\"_key\":\"b92d07b7bc350\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"b92d07b7bc35\"},{\"_key\":\"QU5Jyzzv\",\"asset\":{\"_ref\":\"image-24d1dbbcc4bf48e8d74230dc1cc94d1700f063e2-2400x1724-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.bloomberg.com/news/articles/2021-01-25/how-wallstreetbets-pushed-gamestop-shares-to-the-moon\",\"_key\":\"4fd681803d78\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For anyone who didn’t \",\"_key\":\"d0ef3f66b5970\"},{\"_type\":\"span\",\"marks\":[\"4fd681803d78\"],\"text\":\"go to the moon on GME\",\"_key\":\"d0ef3f66b5971\"},{\"_key\":\"d0ef3f66b5972\",\"_type\":\"span\",\"marks\":[],\"text\":\", there are many financial planning apps out there to help you manage your money. Automated budgeting, trading, and lending apps have seen rapid adoption on mobile, unlocking access to a wide range of financial services.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d0ef3f66b597\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1f5289e22136\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to this industry’s recommended message frequency, there’s some interesting nuance here. The recommended frequency identified by our analysis is quite broad—between one and seven messages per user each month. We found that users who received more than seven messages had significantly lower message engagement and conversion rates, while brands who stick within the suggested range saw an 8% increase in message engagement and a 30% rise in conversion rates.\",\"_key\":\"1f5289e221360\"}]},{\"children\":[{\"text\":\"Banking Brands: On Track, With Plenty of Flexibility\",\"_key\":\"1a9350c077f50\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"1a9350c077f5\",\"markDefs\":[]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"o1tjsFjO\",\"asset\":{\"_ref\":\"image-b70a87753c4bd2c7033a9f5cac9f0fcb651194ed-2400x1724-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c02e365dada0\",\"markDefs\":[],\"children\":[{\"_key\":\"c02e365dada00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Banking apps have seen rapid growth over the past decade in ways that are reminiscent of the financial services space. It’s now commonplace for consumers to access their banking accounts, send money, or deposit checks via their mobile devices, which is a major shift from the traditional brick and mortar focus of the banking industry.\"}]},{\"style\":\"normal\",\"_key\":\"d405146605d8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"And just like with financial services brands, we found that banking apps have an unusually wide recommended range when it comes to monthly send frequency and a notable drop in result when that range is exceeded. For banking apps, that sweet spot is between one and nine monthly messages per user and brands that fell within this range saw 10% higher message engagement and a 9% jump in conversion rates.\",\"_key\":\"d405146605d80\"}],\"_type\":\"block\"},{\"style\":\"h2\",\"_key\":\"0983d31da06e\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Insurance (Non-Health) Brands: Time to Raise Those (Message) Rates?\",\"_key\":\"0983d31da06e0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"kVqcLKts\",\"asset\":{\"_ref\":\"image-9df07e58d005d309175d04ae24779fb2a43503b9-2400x1724-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"76a0ecc5fde7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"While insurance is an essential part of modern life, it isn’t something that the average consumer is necessarily that focused on, unless they have a claim in progress. And that more occasional approach to engagement shows up in insurance brands’ send frequencies—on average, most insurance brands send less than one monthly message per user.\",\"_key\":\"76a0ecc5fde70\"}]},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-6624\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b88b23bba574\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"However, our research found that insurance brands that send between two and five messages per month saw a 2.5X increase in message engagement, and a 75% increase in conversion rates. It’s possible that this dynamic reflects some selection bias, with people who are dealing with a claim being more likely to engage with a given message and potentially overrepresented in this group. However, it may still make sense for brands in this segment to leverage testing tools like the Braze platform’s \",\"_key\":\"a72663b948590\"},{\"_type\":\"span\",\"marks\":[\"b88b23bba574\"],\"text\":\"Intelligent Selection\",\"_key\":\"a72663b948591\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" feature to help new customers connect with different benefits they might not be aware of, since it will set the stage for future engagement and ensure a smoother process when users do need to make a claim.\",\"_key\":\"a72663b948592\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a72663b94859\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Productivity and Tools\",\"_key\":\"e684f41e583f0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e684f41e583f\",\"markDefs\":[]},{\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"6e920d4657a3\",\"reference\":{\"_ref\":\"imported-craft-21695\",\"_type\":\"reference\"}}],\"children\":[{\"_key\":\"75bb835736c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"If—like me—you’re \"},{\"text\":\"currently\",\"_key\":\"75bb835736c71\",\"_type\":\"span\",\"marks\":[\"6e920d4657a3\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" wearing ratty sweatpants, ask yourself this: When was the last time you felt the rays of the sun on your skin? These days, the average knowledge worker likely spends the majority of the work hours inside, leveraging one productivity solution or another. Without these technologies, the swift change to working from home in the early days of the pandemic would have been impossible to achieve, highlighting their significant and growing role in today’s digital landscape.\",\"_key\":\"75bb835736c72\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"75bb835736c7\"},{\"markDefs\":[],\"children\":[{\"_key\":\"3090fd6851360\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Productivity Brands: Frequency-Wise, There’s Such a Thing as TOO Productive\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"3090fd685136\"},{\"asset\":{\"_ref\":\"image-e48ce722a901377a3301922c01286a58e425bf2a-2400x1724-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"BG5jvuLR\"},{\"style\":\"normal\",\"_key\":\"c482a5662d61\",\"markDefs\":[],\"children\":[{\"_key\":\"c482a5662d610\",\"_type\":\"span\",\"marks\":[],\"text\":\"With many people shifting to a work from home approach over the past year, productivity apps have become further ingrained in the modern workplace. Most of us spend all day in them, including yours truly. Many of these brands are pushing out new features all the time, and sending messages at a fairly high clip to their users—in fact, our research found that the average frequency is a staggering 8.2 messages per month!\"}],\"_type\":\"block\"},{\"children\":[{\"_key\":\"91cbeff3fe070\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, we found that sending at this cadence may not be the most effective way to engage users. Brands that send only about one to two messages per user each month see much stronger results, with a 6.5X increase in message engagement and a 4.8X rise in conversion rates. If you’re on the higher end when it comes to cadence, it may be time to consider consolidating your messages so that users can process changes in a more condensed manner, and get \"},{\"_type\":\"span\",\"marks\":[\"d1ba355e65da\"],\"text\":\"back to work\",\"_key\":\"91cbeff3fe071\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"!\",\"_key\":\"91cbeff3fe072\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"91cbeff3fe07\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.youtube.com/watch?v=f-3phCJrHr8\",\"_key\":\"d1ba355e65da\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Tool and Utility Brands: Keep It Low (But Maybe Not This Low…)\",\"_key\":\"c6fa2b64b3520\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c6fa2b64b352\"},{\"_key\":\"Zxn0hcIz\",\"asset\":{\"_ref\":\"image-17b3b517489e1e50afe5047123f7e3336fab7456-2400x1724-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},{\"_key\":\"50e290ec8dd0\",\"markDefs\":[],\"children\":[{\"text\":\"As consumers’ digital footprints continue to grow, we’ve seen a growing number of tools emerging to help people manage access to devices and platforms, limit screen time, protect passwords, or provide increased security. 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