CINXE.COM

<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/75d4492750c0abc6.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f13aa2dc6b4766ff.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/f67a7f71dd7b9162.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-ead3be3bf8670351.js"/><script src="/_next/static/chunks/09425d86-4f0eabad629eacef.js" async=""></script><script src="/_next/static/chunks/4260-e1e38354af079f60.js" async=""></script><script src="/_next/static/chunks/main-app-ca20d357ab8c1b03.js" async=""></script><script src="/_next/static/chunks/6560-ab674b6e83464f16.js" async=""></script><script src="/_next/static/chunks/6730-28f7cc1dd180abb6.js" async=""></script><script src="/_next/static/chunks/6056-de36a60ddf186523.js" async=""></script><script src="/_next/static/chunks/app/layout-f8ade158f414200f.js" async=""></script><script src="/_next/static/chunks/aafbaf63-935c2684664f3020.js" async=""></script><script src="/_next/static/chunks/fe56b05f-44c24bd27596b507.js" async=""></script><script src="/_next/static/chunks/8855-917d8e35d6ca82ad.js" async=""></script><script src="/_next/static/chunks/1129-2d071d2b8889cce0.js" async=""></script><script src="/_next/static/chunks/8085-81fc79dc39d3debb.js" async=""></script><script src="/_next/static/chunks/8117-ac802a3c94590c5c.js" async=""></script><script src="/_next/static/chunks/4388-d09fec38eb53b2db.js" async=""></script><script src="/_next/static/chunks/5668-e400c682befc0eed.js" async=""></script><script src="/_next/static/chunks/1757-e1d8087176905012.js" async=""></script><script src="/_next/static/chunks/7722-ec4a43767c1be9f8.js" async=""></script><script src="/_next/static/chunks/213-1cf52ffbaf49b745.js" async=""></script><script src="/_next/static/chunks/6265-d5e636d211a29703.js" async=""></script><script src="/_next/static/chunks/7745-4af0583ccbe3f04b.js" async=""></script><script src="/_next/static/chunks/1081-0492a59e85ba7d07.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js" async=""></script><script src="/_next/static/chunks/app/not-found-d1b44ace23be4f52.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="preload" href="https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js" as="script"/><title>QSR & Restaurant Marketing Strategies with Braze</title><meta name="description" content="Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/solutions/qsr"/><meta property="og:title" content="QSR & Restaurant Marketing Strategies with Braze"/><meta property="og:description" content="Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging."/><meta property="og:url" content="https://www.braze.com/solutions/qsr"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="QSR & Restaurant Marketing Strategies with Braze"/><meta name="twitter:description" content="Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script id="mutiny-init">(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d})})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();</script><script>(self.__next_s=self.__next_s||[]).push(["https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js",{"data-cfasync":"false","id":"mutiny-client"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class=""><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,c=d.classList;c.remove('light','dark');var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';c.add('dark')}else{d.style.colorScheme = 'light';c.add('light')}}else if(e){c.add(e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><main class="size-full swoosh2"><header class="fixed w-full top-0 px-0 opacity-100 z-[900] bg-white md:shadow-lg md:border md:border-gray-50" data-site-header="true"><div class="container bg-white mx-auto"><div class="mx-auto my-0 flex h-full w-full justify-between items-center z-[200] bg-white"><div class="grow-1 flex w-full items-center justify-between gap-8"><div class="grow-1 flex h-[72px] w-full items-center gap-8 xl:justify-center mr-5 justify-between xl:mr-0"><a class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" data-event-name="Header" data-event-label="Logo" href="/"><img alt="brage" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="mega-menu-full" class="hidden justify-between flex w-full items-center font-medium xl:left-auto xl:top-auto xl:flex xl:h-auto xl:overflow-visible"><ul class="container flex w-full flex-col xl:flex-row xl:border-0 xl:p-0 gap-6"><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="/value-of-braze">Why Braze?<svg width="20" height="20" role="img" aria-label="chevron-down" class="hidden "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li><a class="relative flex flex-row items-center gap-[6px] px-0 py-6 font-aribauGrotesk font-semibold text-black hover:text-primary-600 text-md" href="">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class=" "><use href="/icons/sprites.svg#chevron-down"></use></svg></a></li><li class="flex w-full flex-col items-center justify-end gap-6 font-medium sm:hidden"><div class="m-auto flex"><div class="flex flex-col items-center gap-4 sm:flex-row"><a class="text-gray-600" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div class="relative"><button type="button" class="flex h-[28px] w-[76px] items-center gap-[6px] rounded-[6px] bg-gray-200 px-[6px] py-1 text-sm font-bold text-gray-600"><svg width="16" height="16" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><span class="leading-none">EN</span><svg width="12" height="12" role="img" aria-label="chevron-down" class="transition-all"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><ul class="absolute top-full z-50 flex w-full flex-col overflow-hidden rounded-b-[6px] bg-white max-h-0"><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">EN</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">JA</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KO</li></ul></div></div></div><div class="w-full"><a class="block w-full whitespace-nowrap py-[10px] text-center text-lg font-semibold text-gray-600 hover:text-primary-600" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class="w-full"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></div></li></ul></div><div class="flex w-full items-center justify-end gap-6 font-medium sm:visible sm:order-1 sm:flex sm:w-auto sm:justify-between"><div class="m-auto hidden sm:flex"><div class="flex flex-col items-center gap-4 sm:flex-row"><a class="text-gray-600" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div class="relative"><button type="button" class="flex h-[28px] w-[76px] items-center gap-[6px] rounded-[6px] bg-gray-200 px-[6px] py-1 text-sm font-bold text-gray-600"><svg width="16" height="16" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><span class="leading-none">EN</span><svg width="12" height="12" role="img" aria-label="chevron-down" class="transition-all"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><ul class="absolute top-full z-50 flex w-full flex-col overflow-hidden rounded-b-[6px] bg-white max-h-0"><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">EN</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">JA</li><li class="cursor-pointer px-[6px] py-1 text-sm font-bold hover:bg-[#ECE5F9]">KO</li></ul></div></div></div><div class="hidden sm:block"><a class="m-auto hidden whitespace-nowrap py-[10px] text-lg font-semibold text-gray-600 hover:text-primary-600 sm:flex" href="https://dashboard.braze.com/developers/sign_in">Log In</a></div><div class=""><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200" href="/get-started">Get Started</a></div></div></div></div><div class="flex items-center gap-4"><button data-collapse-toggle="mega-menu-full" type="button" class="relative h-[13px] w-[16px] p-2 focus:outline-none focus:ring-2 xl:hidden" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full duration-300 ease-in-out top-[6px] bg-black left-0 opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></button></div></div></div></header><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="relative"><div class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:max-w-[592px] lg:pr-8 lg:w-1/2"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Restaurants</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><p>Deliver experiences that customers crave.</p></h1></div></div><div class="flex w-full flex-col gap-8 text-white"><p>Keep customers coming back for more by delivering personalized, consistent, and creative messaging with Braze.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit false" target="_self" href="/get-started">Contact Sales</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a woman is smiling while looking at a screen that says welcome to pyrite financial" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5bf07ebd53eb6b7884db13f52759eda2d65587c8-1184x1184.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5bf07ebd53eb6b7884db13f52759eda2d65587c8-1184x1184.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5bf07ebd53eb6b7884db13f52759eda2d65587c8-1184x1184.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><h2 class="text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]">MADE TO SCALE WITH COMPANIES OF ALL SIZES</h2><div class="w-full undefined"></div></div></div></div></section><section class="supergraphic-4 z-50 relative contain-layout pt-12 sm:pt-20 pb-6"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:flex-row "><div class="flex flex-col items-start gap-6 "><div class="flex flex-col items-start gap-4 lg:max-w-[800px] "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>The Braze for Restaurants advantage</p></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl lg:max-w-[800px] text-gray-700"><p>Braze pulls cross-channel data together across multiple channels and devices to create consistent, relevant experiences that increase brand loyalty and drive repeat orders.</p></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-12 sm:pb-18 lg:pb-24 xl:pb-30"><div class=""><div class="container w-full"><div class="grid gap-8 sm:grid-cols-2 md:grid-cols-3"><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial"><h2 class="text-display-lg font-extrabold text-gray-900">39%</h2><span class="text-lg font-bold text-gray-900">Uplift on first time order rate</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3"><h2 class="text-display-lg font-extrabold text-gray-900">17%</h2><span class="text-lg font-bold text-gray-900">Uplift in 1 month retention rate with cross-channel messaging</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6"><h2 class="text-display-lg font-extrabold text-gray-900">2.8X</h2><span class="text-lg font-bold text-gray-900">Uplift in sessions with cross-channel messaging</span></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><object><p><strong>Dynamic segmentation</strong></p></object></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Dish out personalized messages that keep diners coming back.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Send messages that will drive orders up, and hunger down. From their favorite meals to the times they typically order, dynamically segment diners and see their preferences automatically update—all in real-time.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/braze-data-platform">Braze Data Platform</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a computer screen shows a segment filter for italian food lovers" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffa14dd931a5c07c2d8633421e133ade0f250faa7-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffa14dd931a5c07c2d8633421e133ade0f250faa7-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffa14dd931a5c07c2d8633421e133ade0f250faa7-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><object><p><strong>BrazeAI™</strong></p></object></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Craft a loyal following with the help of AI.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Build up your brand and keep diners hungry for more. Optimize your campaigns, generate creative ideas, and enhance your data to serve up tailored offers and item recommendations at scale—all with a few clicks.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/sageaibybraze">Artificial Intelligence</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a preferred meal breakfast a preferred meal lunch and a preferred meal dinner" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff6b9c03beed893e3f0c0afb3291b59f7614dedca-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff6b9c03beed893e3f0c0afb3291b59f7614dedca-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff6b9c03beed893e3f0c0afb3291b59f7614dedca-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><object><p><strong>Cross-channel messaging</strong></p></object></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Provide a consistent experience—at in-store kiosks, or on the go.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Keep up with across channels and devices. With Braze, you can stay in sync and send messages that resonate at every step of their dining journey—no matter where they are.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="an advertisement for burger boys that says get 20 % off your favorites today only" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa117b6c6fa70e0114657ad719e5a065e5c8f4b44-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa117b6c6fa70e0114657ad719e5a065e5c8f4b44-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa117b6c6fa70e0114657ad719e5a065e5c8f4b44-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row md:justify-between"><div class="flex w-full max-w-[800px] grow flex-col gap-6 "><h2 class="font-extrabold sm:text-display-md md:text-display-lg text-[#300266]"><p>Hear from our customers.</p></h2><p class="text-lg text-[#300266]">Learn from restaurants who are using Braze to do more with customer engagement.</p></div><div class="w-fit"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="https://www.braze.com/customers">Read all Success Stories</a></div></div><div class="case-study-panel flex w-full flex-col lg:gap-8"><div class="w-full overflow-auto lg:block hidden"><div class="grid auto-cols-fr grid-flow-col gap-6"><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-[#300266] text-white">Engagement</div><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Loyalty</div><div class="cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-[#300266] active:bg-[#300266] active:text-white">Conversion</div></div></div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/burger-king-client-story"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Burger King" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd8a05f56fb52f2e0e113f25c09a9b882f94280fc-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd8a05f56fb52f2e0e113f25c09a9b882f94280fc-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd8a05f56fb52f2e0e113f25c09a9b882f94280fc-1600x900.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-[#300266] relative z-30"><h4 class="text-display-sm">How Burger King Used Braze to Boost Monthly Active Users</h4><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]">See Burger King's Story<span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F73f16762554e8d5cf08f9b86d787b6265eb36063-896x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F73f16762554e8d5cf08f9b86d787b6265eb36063-896x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F73f16762554e8d5cf08f9b86d787b6265eb36063-896x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">53.7%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">increase in MAU (monthly active users)</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">3.2M</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">new app users</span></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/dutch-bros-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Dutch bros" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd0c12ee9fdd9b5c4f49e461511395ffc30bc656e-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd0c12ee9fdd9b5c4f49e461511395ffc30bc656e-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd0c12ee9fdd9b5c4f49e461511395ffc30bc656e-1600x900.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-[#300266] relative z-30"><h4 class="text-display-sm">Dutch Bros Increases Customer Loyalty and Revenue with Personalized, Cross-Channel Campaigns at Scale</h4><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]">See Dutch Bro’s story<span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c8e04e7f805fefc053187382635081657d36aa0-962x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c8e04e7f805fefc053187382635081657d36aa0-962x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c8e04e7f805fefc053187382635081657d36aa0-962x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">230%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">increase in ROI from CRM</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">31%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">cost savings in platform consolidation</span></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/kfc-india-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="KFC India" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F65720f212a21184c03ba62d697f035c130107c4e-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F65720f212a21184c03ba62d697f035c130107c4e-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F65720f212a21184c03ba62d697f035c130107c4e-1600x900.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-[#300266] relative z-30"><h4 class="text-display-sm">KFC India Boosts Customer Retention and Revenue with Braze-Powered Gamified Campaign</h4><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]">See KFC India’s story<span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f3a7863e64acccdbee3931fd3556b07901fc327-896x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f3a7863e64acccdbee3931fd3556b07901fc327-896x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f3a7863e64acccdbee3931fd3556b07901fc327-896x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">23% </span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">lift in daily revenue per store</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-[#300266] backdrop-blur-[20px] bg-white/20"><span class="text-display-sm font-bold leading-none sm:leading-none md:text-display-md lg:text-display-xl xl:text-[90px] ">22%</span><span class="text-sm font-semibold uppercase sm:text-md lg:text-display-xs lg:font-extrabold lg:leading-7 ">increase in average daily orders per store</span></div></div></div></div></div></div></div></div><div class="pt-4 lg:hidden"><div class="slick-slider slider variable-width slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-[#300266] text-white">Engagement</div></div></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-white/20 text-gray-700">Loyalty</div></div></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><div class="w-fit cursor-pointer rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-[#300266] active:text-white bg-white/20 text-gray-700">Conversion</div></div></div></div></div></div></div><div class="flex w-full justify-between pt-8"><button class="flex size-[44px] items-center justify-center rounded-full bg-[#300266] text-white disabled:bg-primary-200 disabled:text-primary-900" disabled=""><svg width="24" height="24" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><button class="flex size-[44px] items-center justify-center rounded-full bg-[#300266] text-white disabled:bg-primary-200 disabled:text-primary-900"><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">See How Braze Works</button></a></div></div></div></div></section></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Experimentation" href="/product/testing-experimentation">Experimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Line" href="/product/line">Line</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Benchmarks" href="/resources/benchmarks">Benchmarks</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2024 Global Engagement Review" href="/resources/reports-and-guides/2024-global-customer-engagement-review">2024 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Professional Services" href="/customer-support-services">Professional Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© 2025 Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/preferences">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy#part_six">CA Notice at Collection</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 " href="/sitemap.xml">Sitemap</a></div></div></footer></main><script src="/_next/static/chunks/webpack-ead3be3bf8670351.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/75d4492750c0abc6.css\",\"style\"]\n2:HL[\"/_next/static/css/f13aa2dc6b4766ff.css\",\"style\"]\n3:HL[\"/_next/static/css/f67a7f71dd7b9162.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"4:I[29440,[],\"\"]\n7:I[9181,[],\"\"]\na:I[84677,[],\"\"]\nb:I[81232,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"default\"]\nc:I[22988,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"default\"]\nd:I[77776,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"\"]\nf:I[21895,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"default\"]\n10:I[1041,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"ThemeProvider\"]\n12:I[73705,[\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"6730\",\"static/chunks/6730-28f7cc1dd180abb6.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"3185\",\"static/chunks/app/layout-f8ade158f414200f.js\"],\"SpeedInsights\"]\n14:I[50974,[],\"\"]\n8:[\"locale\",\"en-us\",\"d\"]\n9:[\"slug\",\"solutions/qsr\",\"oc\"]\ne:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','G"])</script><script>self.__next_f.push([1,"F','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 15:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$L4\",null,{\"buildId\":\"l0josttUq1zG7O6-MeT9I\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"solutions\",\"qsr\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"solutions/qsr\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[[\"slug\",\"solutions/qsr\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$L5\",\"$L6\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f67a7f71dd7b9162.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$8\",\"children\",\"$9\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$8\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/75d4492750c0abc6.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f13aa2dc6b4766ff.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$Lb\",null,{}],[\"$\",\"$Lc\",null,{\"strategy\":\"beforeInteractive\"}],[\"$\",\"$Ld\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$e\"}],[[\"$\",\"$Ld\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$Ld\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],[[\"$\",\"script\",null,{\"id\":\"mutiny-init\",\"dangerouslySetInnerHTML\":{\"__html\":\"(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=[\\\"identify\\\",\\\"trackConversion\\\"];var c=[].concat(b,[\\\"defaultOptOut\\\",\\\"optOut\\\",\\\"optIn\\\"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f\u003cd;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d})})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();\"}}],[\"$\",\"$Ld\",null,{\"id\":\"mutiny-client\",\"data-cfasync\":\"false\",\"src\":\"https://client-registry.mutinycdn.com/personalize/client/fc83559d1f01927c.js\",\"strategy\":\"beforeInteractive\"}]],[\"$\",\"$Lf\",null,{}]]}],[\"$\",\"body\",null,{\"className\":\"\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],[\"$\",\"$L10\",null,{\"attribute\":\"class\",\"children\":[\"$\",\"$L7\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$La\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L11\",\"notFoundStyles\":[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/f67a7f71dd7b9162.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]}]}],[\"$\",\"$L12\",null,{}]]}],null]}]],null],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L13\"],\"globalErrorComponent\":\"$14\",\"missingSlots\":\"$W15\"}]\n"])</script><script>self.__next_f.push([1,"16:\"$Sreact.suspense\"\n17:I[97009,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n18:I[91798,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"9160\",\"static/chunks/app/not-found-d1b44ace23be4f52.js\"],\"default\"]\n19:I[24602,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4"])</script><script>self.__next_f.push([1,"af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"Image\"]\n1a:I[80600,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"\"]\n1b:I[80948,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n1c:I[76204,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"st"])</script><script>self.__next_f.push([1,"atic/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n1e:I[32578,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n1f:I[44014,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"566"])</script><script>self.__next_f.push([1,"8\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n20:I[42558,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n21:I[15069,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\","])</script><script>self.__next_f.push([1,"\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n22:I[18872,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n13:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"QSR \u0026 Restaurant Marketing Strategies with Braze\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/solutions/qsr\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:title\",\"content\":\"QSR \u0026 Restaurant Marketing Strategies with Braze\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:description\",\"content\":\"Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging.\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/solutions/qsr\"}],[\"$\",\"met"])</script><script>self.__next_f.push([1,"a\",\"9\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"10\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"11\",{\"name\":\"twitter:title\",\"content\":\"QSR \u0026 Restaurant Marketing Strategies with Braze\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:description\",\"content\":\"Discover Braze solutions for quick-service restaurants (QSR). Build loyalty programs, drive engagement, and increase retention with personalized messaging.\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"link\",\"14\",{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"type\":\"image/x-icon\",\"sizes\":\"16x16\"}]]\n5:null\n"])</script><script>self.__next_f.push([1,"11:[\"$\",\"$16\",null,{\"children\":[[\"$\",\"$L17\",null,{\"_id\":\"global-header\",\"settingsDocumentName\":\"Global Header Settings\",\"languages\":[{\"languageCode\":\"en-us\",\"title\":\"EN\",\"_type\":\"language\",\"_key\":\"6d2a2bad909c\"},{\"_type\":\"language\",\"_key\":\"608fde5e8797\",\"languageCode\":\"ja\",\"title\":\"JA\"},{\"title\":\"KO\",\"_type\":\"language\",\"_key\":\"2e6ce26d5e16\",\"languageCode\":\"ko\"}],\"publishedAt\":\"2024-11-01T19:41:57.921Z\",\"_type\":\"globalHeader\",\"left\":[{\"_type\":\"topNavItem\",\"navLink\":\"/value-of-braze\",\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"8ef2089e6311\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\",\"link\":\"/product\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"},{\"specialBranding\":\"sageAi\",\"_type\":\"navItem\",\"link\":\"/sage-ai\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"title\":\"Introducing Sage AI by Braze\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"_key\":\"d5824836636a5971c91645524813c681\",\"title\":\"Why Braze?\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navItemLists\":[{\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"title\":\"Data Activation\",\"_type\":\"navItem\",\"icon\":{\"name\":\"fire\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"product/data-activation\",\"description\":\"Collect and unify\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"bulb\"},\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Personalization\"},{\"link\":\"/product/reporting-analytics\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation\"}}],\"_key\":\"ca31c05f378a\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/journey-orchestration\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\"},{\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"link\":\"/product/testing-experimentation\"},{\"_type\":\"navItem\",\"link\":\"/product/cross-channel-messaging\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"title\":\"Media Sync\",\"_type\":\"navItem\",\"link\":\"/product/audience-sync\",\"description\":\"Collect and unify\"}]},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"link\":\"/product/email\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\"},{\"link\":\"/product/mobile-app-messaging\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/sms\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\"},{\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\"}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Messaging\"}],\"navSectionFooter\":{\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"specialBranding\":\"sageAi\",\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"hasFooter\":true}}},{\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Braze Platform Overview\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"atom-01\"},\"link\":\"/product/overview\",\"description\":\"All your data, channels, and orchestration needs in one platform.\",\"_key\":\"e33432228beb\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"settings-01\"},\"link\":\"/product\",\"description\":\"A breakdown of our vertically-integrated tech stack.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"title\":\"Product\",\"hasSubNav\":true,\"left\":{\"navSectionFooter\":{\"heading\":\"BrazeAI™\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"magic-wand-01\"},\"hasFooter\":true,\"subheading\":\"Learn how BrazeAI™ is built into features across our platform.\",\"cta\":{\"link\":\"/product/brazeai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-link\"}},\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/braze-data-platform\",\"_key\":\"a969a03ce906\",\"title\":\"Braze Data Platform\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"lightning-02\"}},{\"title\":\"Reporting \u0026 Analytics\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"/product/reporting-analytics\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"dataflow-04\"},\"link\":\"/product/journey-orchestration\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/testing-experimentation\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\"}],\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"heading\":\"Orchestration\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cross-channels\"},\"link\":\"/product/cross-channel-messaging\",\"_key\":\"17676688c76c\",\"title\":\"Cross-Channel\"},{\"icon\":{\"name\":\"mail-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/email\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-text-square-02\"},\"link\":\"/product/sms\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\"},{\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"whatsapp\"}},{\"link\":\"/product/mobile-app-messaging\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"phone-02\"}},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"server-05\"},\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\",\"_type\":\"navItem\"},{\"_key\":\"83ea4eaaa254\",\"title\":\"Media Audience Sync\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"sliders-02\"},\"link\":\"/product/audience-sync\"},{\"link\":\"/product/line\",\"_key\":\"625112634a7c\",\"title\":\"LINE\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"message-circle-01\"}}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"heading\":\"Channels\"}]},\"_type\":\"topNavItem\",\"navLink\":\"/product\",\"_key\":\"56dec6b59ebf\",\"isButton\":false},{\"title\":\"Solutions\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Industries\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"globe-01\"},\"link\":\"/solutions/retail-and-ecommerce\",\"_key\":\"55197816f85c\",\"title\":\"Retail \u0026 eCommerce\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"_key\":\"e76c29cb4353\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"title\":\"Travel \u0026 Hospitality\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"map-01\"},\"link\":\"/solutions/travel-hospitality\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"},\"link\":\"/solutions/media-entertainment\",\"_key\":\"fa8ecd329386\",\"title\":\"Media \u0026 Entertainment\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"_key\":\"d33ef9ea03bd\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"title\":\"On Demand\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"play\"},\"link\":\"/solutions/on-demand\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"heart-rounded\"},\"link\":\"/solutions/qsr\",\"_key\":\"bd9b98bde7d2\",\"title\":\"QSR\",\"_type\":\"navItem\"}],\"_key\":\"9a21a868f0c0\"},{\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Optimize Onboarding\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"},\"link\":\"/solutions/optimize-onboarding\",\"_key\":\"0c31a4e9ac4b\"},{\"title\":\"Boost Productivity\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pencil-01\"},\"link\":\"/solutions/boost-productivity\",\"_key\":\"0f75c9326c4a\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pie-chart-01\"},\"link\":\"/solutions/improve-acquisition\",\"_key\":\"00a88b4ca66c\",\"title\":\"Improve Acquisitions\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-down-01\"},\"link\":\"/solutions/reduce-churn\",\"_key\":\"810bf8be090b\",\"title\":\"Reduce Churn\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-notification-square\"},\"link\":\"/solutions/increase-engagement\",\"_key\":\"6f3d8d912978\",\"title\":\"Increase Engagement\",\"_type\":\"navItem\"}],\"_key\":\"c804b611c42c\",\"heading\":\"Use Cases\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"title\":\"Engineering\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-01\"},\"link\":\"/braze-for-engineering\"}],\"_key\":\"f5d12a81c390\",\"heading\":\"Braze For\"}],\"navSectionFooter\":{\"hasFooter\":false,\"cta\":{\"buttonStyle\":\"primary\"}}},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"content\":{\"_type\":\"report\",\"seo\":{\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"},\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\"},\"featuredImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500.png\"}}},\"heading\":\"2024 Global Customer Engagement Review\",\"_type\":\"featuredContentCard\",\"description\":\"No matter your industry, keeping up with the latest marketing trends has become essential...\"}]},\"_key\":\"d569f32d74f4\"},{\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\"},\"link\":\"/partners\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"_key\":\"4ce304ab6dfe\",\"title\":\"Braze Alloys\",\"_type\":\"navItem\"},{\"title\":\"Solutions Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/partners/solutions-partners\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"_key\":\"93df7b88a2a4\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-02\"},\"link\":\"/partners/technology-partners\",\"description\":\"Explore our 140+ technology partnership integrations.\",\"_key\":\"778232c055b9\",\"title\":\"Technology Partners\"}],\"_key\":\"c73a41ed4314\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"_key\":\"c16a182d80e0\",\"title\":\"Partners\",\"hasSubNav\":true,\"right\":null},{\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"heading\":\"Grow\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/customer-community\",\"_key\":\"f5c7809578b6\",\"title\":\"Bonfire Customer Community\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"lightning-02\"}},{\"link\":\"https://learning.braze.com/\",\"_key\":\"e24cbe6f7eb1\",\"title\":\"Braze Learning\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"}},{\"link\":\"/customer-champions\",\"_key\":\"4b9b04860bd2\",\"title\":\"Customer Champion\",\"_type\":\"navItem\",\"icon\":{\"name\":\"award-04\",\"provider\":\"braze\",\"_type\":\"icon\"}},{\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"_key\":\"187b2f624c3d\",\"title\":\"Certification\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"search-refraction\"},\"link\":\"/resources/articles/glossary\",\"_key\":\"85b59ba1019e\",\"title\":\"Glossary\"}],\"content\":null},{\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"link\":\"/success\",\"_key\":\"7faad9927174\",\"title\":\"Support Overview\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"help-circle\"}},{\"link\":\"/customer-support-services\",\"_key\":\"6e2d6ed6eaf6\",\"title\":\"Professional Services\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"headphones-02\"},\"link\":\"/customer-success\",\"_key\":\"a69cf0162381\",\"title\":\"Customer Success\"}],\"_key\":\"437c2df32bb1\",\"heading\":\"Support\"}]},\"_key\":\"b2a01e682676\",\"title\":\"Resources\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Learn\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"_key\":\"a02f3211e626\",\"title\":\"Resources Hub\",\"_type\":\"navItem\"},{\"link\":\"/customers\",\"_key\":\"16600c98c60c\",\"title\":\"Case Studies\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"thumbs-up\"}},{\"icon\":{\"name\":\"bookmark\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/resources/articles\",\"_key\":\"05eabdb4e95a\",\"title\":\"Blog\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"line-chart-up-04\"},\"link\":\"/resources/reports-and-guides\",\"_key\":\"7726c804d339\",\"title\":\"Reports \u0026 Guides\"},{\"link\":\"/resources/videos\",\"_key\":\"f0643f69d3e6\",\"title\":\"Videos\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"}},{\"link\":\"/resources/webinars-and-events\",\"_key\":\"1e6237729c32\",\"title\":\"Webinars \u0026 Events\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"ticket-01\"}}],\"_key\":\"134d99094533\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"name\":\"arrow-right\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"https://www.braze.com/docs\"},\"heading\":\"User Documentation\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"file-question-02\"},\"hasFooter\":true}}},{\"isButton\":false,\"left\":{\"navSectionFooter\":{\"specialBranding\":\"sageAi\",\"cta\":{\"text\":\"Contact Us\",\"buttonStyle\":\"primary\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"mail-02\"},\"link\":\"/company/contact\"},\"heading\":\"Looking for something else?\",\"hasFooter\":true},\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/company\",\"description\":\"Learn how Braze became the leading customer engagement platform.\",\"_key\":\"333e68696a24\",\"title\":\"About Us\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"switch-horizontal-01\"},\"link\":\"https://investors.braze.com/\",\"description\":\"Get the latest news, numbers, and financial results.\",\"_key\":\"09f6b770db33\",\"title\":\"Investor Relations\"},{\"title\":\"Careers\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"description\":\"Discover job openings \u0026 why people love working at Braze.\",\"_key\":\"311e09b9fefc\"},{\"_key\":\"e4a311c70601\",\"title\":\"ESG\",\"_type\":\"navItem\",\"icon\":{\"name\":\"trend-up-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data.\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"announcement-01\"},\"link\":\"/company/news\",\"description\":\"Find out about the latest happenings at Braze.\",\"_key\":\"a47094f6fdaf\",\"title\":\"News\",\"_type\":\"navItem\"},{\"title\":\"Legal\",\"_type\":\"navItem\",\"icon\":{\"name\":\"building-08\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/company/legal\",\"description\":\"Get information on our legal terms, policies, compliance, and more.\",\"_key\":\"72d32f7ad851\"}],\"_key\":\"5c51fa720c20\"}]},\"_type\":\"topNavItem\",\"_key\":\"57a794378479\",\"title\":\"Company\",\"hasSubNav\":true,\"right\":null}],\"_createdAt\":\"2024-05-31T18:46:28Z\",\"_rev\":\"owsRDYK97YIrmlquh4vMW0\",\"language\":\"en-us\",\"right\":[{\"title\":\"Log In\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"_key\":\"f02bb2375c46\"},{\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"buttonStyle\":\"purple-button\",\"_type\":\"topNavItem\",\"navLink\":\"/get-started\",\"_key\":\"6b0289735657\",\"title\":\"Get Started\",\"hasSubNav\":false}],\"_updatedAt\":\"2025-02-21T00:47:54Z\"}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L18\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L18\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L19\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Braze.\"}],[\"$\",\"div\",null,{\"className\":\"inline-block gap-2 sm:flex sm:flex-col sm:gap-0\",\"children\":[[\"$\",\"span\",null,{\"className\":\"pr-1 sm:pr-0\",\"children\":\"Be Absolutely\"}],[\"$\",\"span\",null,{\"children\":[\"Engaging.\",[\"$\",\"sup\",null,{\"className\":\"text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]\",\"children\":\"TM\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L1a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Experimentation\",\"children\":\"Experimentation\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Line\",\"children\":\"Line\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L19\",\"0\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L19\",\"1\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"20\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"21\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/benchmarks\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Benchmarks\",\"children\":\"Benchmarks\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/reports-and-guides/2024-global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2024 Global Engagement Review\",\"children\":\"2024 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Professional Services\",\"children\":\"Professional Services\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2025,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L1b\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\"}],[[\"$\",\"$L1a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L1a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L1a\",\"5cec931d4b80\",{\"href\":\"/company/legal/privacy#part_six\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"CA Notice at Collection\"}],[\"$\",\"$L1a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"23:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n24:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n25:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"6:[\"$\",\"$16\",null,{\"children\":[\"$\",\"main\",null,{\"className\":\"size-full swoosh2\",\"children\":[[\"$\",\"$L17\",null,{\"_id\":\"global-header\",\"settingsDocumentName\":\"Global Header Settings\",\"languages\":[{\"languageCode\":\"en-us\",\"title\":\"EN\",\"_type\":\"language\",\"_key\":\"6d2a2bad909c\"},{\"_type\":\"language\",\"_key\":\"608fde5e8797\",\"languageCode\":\"ja\",\"title\":\"JA\"},{\"title\":\"KO\",\"_type\":\"language\",\"_key\":\"2e6ce26d5e16\",\"languageCode\":\"ko\"}],\"publishedAt\":\"2024-11-01T19:41:57.921Z\",\"_type\":\"globalHeader\",\"left\":[{\"_type\":\"topNavItem\",\"navLink\":\"/value-of-braze\",\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"8ef2089e6311\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\",\"link\":\"/product\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"},{\"specialBranding\":\"sageAi\",\"_type\":\"navItem\",\"link\":\"/sage-ai\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"title\":\"Introducing Sage AI by Braze\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"_key\":\"d5824836636a5971c91645524813c681\",\"title\":\"Why Braze?\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navItemLists\":[{\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"title\":\"Data Activation\",\"_type\":\"navItem\",\"icon\":{\"name\":\"fire\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"product/data-activation\",\"description\":\"Collect and unify\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"bulb\"},\"link\":\"/product/testing-experimentation\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Personalization\"},{\"link\":\"/product/reporting-analytics\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"Reporting\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation\"}}],\"_key\":\"ca31c05f378a\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Orchestration\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/journey-orchestration\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\",\"_type\":\"navItem\"},{\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\",\"_type\":\"navItem\",\"link\":\"/product/testing-experimentation\"},{\"_type\":\"navItem\",\"link\":\"/product/cross-channel-messaging\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"title\":\"Media Sync\",\"_type\":\"navItem\",\"link\":\"/product/audience-sync\",\"description\":\"Collect and unify\"}]},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"link\":\"/product/email\",\"description\":\"Collect and unify\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\"},{\"link\":\"/product/mobile-app-messaging\",\"description\":\"Collect and unify\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\"},{\"link\":\"/product/sms\",\"description\":\"Collect and unify\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\"},{\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\"}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\",\"heading\":\"Messaging\"}],\"navSectionFooter\":{\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"specialBranding\":\"sageAi\",\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"hasFooter\":true}}},{\"right\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Braze Platform Overview\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"atom-01\"},\"link\":\"/product/overview\",\"description\":\"All your data, channels, and orchestration needs in one platform.\",\"_key\":\"e33432228beb\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"settings-01\"},\"link\":\"/product\",\"description\":\"A breakdown of our vertically-integrated tech stack.\",\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"title\":\"How it Works\",\"_type\":\"navItem\"}],\"_key\":\"69313536a06a\",\"content\":null}]},\"title\":\"Product\",\"hasSubNav\":true,\"left\":{\"navSectionFooter\":{\"heading\":\"BrazeAI™\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"magic-wand-01\"},\"hasFooter\":true,\"subheading\":\"Learn how BrazeAI™ is built into features across our platform.\",\"cta\":{\"link\":\"/product/brazeai\",\"text\":\"Learn More\",\"buttonStyle\":\"purple-link\"}},\"navItemLists\":[{\"heading\":\"Data\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/product/braze-data-platform\",\"_key\":\"a969a03ce906\",\"title\":\"Braze Data Platform\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"lightning-02\"}},{\"title\":\"Reporting \u0026 Analytics\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"},\"link\":\"/product/reporting-analytics\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\"}],\"_key\":\"ca31c05f378a\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"dataflow-04\"},\"link\":\"/product/journey-orchestration\",\"_key\":\"05a63f7f7c61\",\"title\":\"Journey Orchestration\"},{\"_type\":\"navItem\",\"icon\":{\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/testing-experimentation\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Experimentation\"}],\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"heading\":\"Orchestration\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cross-channels\"},\"link\":\"/product/cross-channel-messaging\",\"_key\":\"17676688c76c\",\"title\":\"Cross-Channel\"},{\"icon\":{\"name\":\"mail-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/product/email\",\"_key\":\"05a63f7f7c61\",\"title\":\"Email\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-text-square-02\"},\"link\":\"/product/sms\",\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"title\":\"SMS\"},{\"link\":\"/product/whatsapp\",\"_key\":\"e9f9f32fcb48\",\"title\":\"WhatsApp\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"whatsapp\"}},{\"link\":\"/product/mobile-app-messaging\",\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"title\":\"Mobile App Messaging\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"phone-02\"}},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"server-05\"},\"link\":\"/product/web-messaging\",\"_key\":\"7054e5d3bbc0\",\"title\":\"Web Messaging\",\"_type\":\"navItem\"},{\"_key\":\"83ea4eaaa254\",\"title\":\"Media Audience Sync\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"sliders-02\"},\"link\":\"/product/audience-sync\"},{\"link\":\"/product/line\",\"_key\":\"625112634a7c\",\"title\":\"LINE\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"iconPicker\",\"name\":\"message-circle-01\"}}],\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"heading\":\"Channels\"}]},\"_type\":\"topNavItem\",\"navLink\":\"/product\",\"_key\":\"56dec6b59ebf\",\"isButton\":false},{\"title\":\"Solutions\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Industries\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"globe-01\"},\"link\":\"/solutions/retail-and-ecommerce\",\"_key\":\"55197816f85c\",\"title\":\"Retail \u0026 eCommerce\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"_key\":\"e76c29cb4353\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"title\":\"Travel \u0026 Hospitality\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"map-01\"},\"link\":\"/solutions/travel-hospitality\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"},\"link\":\"/solutions/media-entertainment\",\"_key\":\"fa8ecd329386\",\"title\":\"Media \u0026 Entertainment\"},{\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"_key\":\"d33ef9ea03bd\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"title\":\"On Demand\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"play\"},\"link\":\"/solutions/on-demand\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"heart-rounded\"},\"link\":\"/solutions/qsr\",\"_key\":\"bd9b98bde7d2\",\"title\":\"QSR\",\"_type\":\"navItem\"}],\"_key\":\"9a21a868f0c0\"},{\"_type\":\"navItemList\",\"navItems\":[{\"title\":\"Optimize Onboarding\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"},\"link\":\"/solutions/optimize-onboarding\",\"_key\":\"0c31a4e9ac4b\"},{\"title\":\"Boost Productivity\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pencil-01\"},\"link\":\"/solutions/boost-productivity\",\"_key\":\"0f75c9326c4a\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"pie-chart-01\"},\"link\":\"/solutions/improve-acquisition\",\"_key\":\"00a88b4ca66c\",\"title\":\"Improve Acquisitions\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-down-01\"},\"link\":\"/solutions/reduce-churn\",\"_key\":\"810bf8be090b\",\"title\":\"Reduce Churn\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"message-notification-square\"},\"link\":\"/solutions/increase-engagement\",\"_key\":\"6f3d8d912978\",\"title\":\"Increase Engagement\",\"_type\":\"navItem\"}],\"_key\":\"c804b611c42c\",\"heading\":\"Use Cases\"},{\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"title\":\"Engineering\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-01\"},\"link\":\"/braze-for-engineering\"}],\"_key\":\"f5d12a81c390\",\"heading\":\"Braze For\"}],\"navSectionFooter\":{\"hasFooter\":false,\"cta\":{\"buttonStyle\":\"primary\"}}},\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"content\":{\"_type\":\"report\",\"seo\":{\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"},\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\"},\"featuredImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500.png\"}}},\"heading\":\"2024 Global Customer Engagement Review\",\"_type\":\"featuredContentCard\",\"description\":\"No matter your industry, keeping up with the latest marketing trends has become essential...\"}]},\"_key\":\"d569f32d74f4\"},{\"isButton\":false,\"left\":{\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\"},\"link\":\"/partners\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"_key\":\"4ce304ab6dfe\",\"title\":\"Braze Alloys\",\"_type\":\"navItem\"},{\"title\":\"Solutions Partners\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/partners/solutions-partners\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"_key\":\"93df7b88a2a4\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"code-02\"},\"link\":\"/partners/technology-partners\",\"description\":\"Explore our 140+ technology partnership integrations.\",\"_key\":\"778232c055b9\",\"title\":\"Technology Partners\"}],\"_key\":\"c73a41ed4314\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"_key\":\"c16a182d80e0\",\"title\":\"Partners\",\"hasSubNav\":true,\"right\":null},{\"_type\":\"topNavItem\",\"right\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"heading\":\"Grow\",\"_type\":\"navItemList\",\"navItems\":[{\"link\":\"/customer-community\",\"_key\":\"f5c7809578b6\",\"title\":\"Bonfire Customer Community\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"lightning-02\"}},{\"link\":\"https://learning.braze.com/\",\"_key\":\"e24cbe6f7eb1\",\"title\":\"Braze Learning\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"presentation-chart-01\"}},{\"link\":\"/customer-champions\",\"_key\":\"4b9b04860bd2\",\"title\":\"Customer Champion\",\"_type\":\"navItem\",\"icon\":{\"name\":\"award-04\",\"provider\":\"braze\",\"_type\":\"icon\"}},{\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"_key\":\"187b2f624c3d\",\"title\":\"Certification\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"search-refraction\"},\"link\":\"/resources/articles/glossary\",\"_key\":\"85b59ba1019e\",\"title\":\"Glossary\"}],\"content\":null},{\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"link\":\"/success\",\"_key\":\"7faad9927174\",\"title\":\"Support Overview\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"help-circle\"}},{\"link\":\"/customer-support-services\",\"_key\":\"6e2d6ed6eaf6\",\"title\":\"Professional Services\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"trend-up-01\"}},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"headphones-02\"},\"link\":\"/customer-success\",\"_key\":\"a69cf0162381\",\"title\":\"Customer Success\"}],\"_key\":\"437c2df32bb1\",\"heading\":\"Support\"}]},\"_key\":\"b2a01e682676\",\"title\":\"Resources\",\"hasSubNav\":true,\"isButton\":false,\"left\":{\"navItemLists\":[{\"heading\":\"Learn\",\"_type\":\"navItemList\",\"navItems\":[{\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"_key\":\"a02f3211e626\",\"title\":\"Resources Hub\",\"_type\":\"navItem\"},{\"link\":\"/customers\",\"_key\":\"16600c98c60c\",\"title\":\"Case Studies\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"thumbs-up\"}},{\"icon\":{\"name\":\"bookmark\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/resources/articles\",\"_key\":\"05eabdb4e95a\",\"title\":\"Blog\",\"_type\":\"navItem\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"line-chart-up-04\"},\"link\":\"/resources/reports-and-guides\",\"_key\":\"7726c804d339\",\"title\":\"Reports \u0026 Guides\"},{\"link\":\"/resources/videos\",\"_key\":\"f0643f69d3e6\",\"title\":\"Videos\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"video-recorder\"}},{\"link\":\"/resources/webinars-and-events\",\"_key\":\"1e6237729c32\",\"title\":\"Webinars \u0026 Events\",\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"ticket-01\"}}],\"_key\":\"134d99094533\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"name\":\"arrow-right\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"https://www.braze.com/docs\"},\"heading\":\"User Documentation\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"file-question-02\"},\"hasFooter\":true}}},{\"isButton\":false,\"left\":{\"navSectionFooter\":{\"specialBranding\":\"sageAi\",\"cta\":{\"text\":\"Contact Us\",\"buttonStyle\":\"primary\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"mail-02\"},\"link\":\"/company/contact\"},\"heading\":\"Looking for something else?\",\"hasFooter\":true},\"navItemLists\":[{\"_type\":\"navItemList\",\"navItems\":[{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"users-01\"},\"link\":\"/company\",\"description\":\"Learn how Braze became the leading customer engagement platform.\",\"_key\":\"333e68696a24\",\"title\":\"About Us\"},{\"_type\":\"navItem\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"switch-horizontal-01\"},\"link\":\"https://investors.braze.com/\",\"description\":\"Get the latest news, numbers, and financial results.\",\"_key\":\"09f6b770db33\",\"title\":\"Investor Relations\"},{\"title\":\"Careers\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"description\":\"Discover job openings \u0026 why people love working at Braze.\",\"_key\":\"311e09b9fefc\"},{\"_key\":\"e4a311c70601\",\"title\":\"ESG\",\"_type\":\"navItem\",\"icon\":{\"name\":\"trend-up-01\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data.\"},{\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"announcement-01\"},\"link\":\"/company/news\",\"description\":\"Find out about the latest happenings at Braze.\",\"_key\":\"a47094f6fdaf\",\"title\":\"News\",\"_type\":\"navItem\"},{\"title\":\"Legal\",\"_type\":\"navItem\",\"icon\":{\"name\":\"building-08\",\"provider\":\"braze\",\"_type\":\"icon\"},\"link\":\"/company/legal\",\"description\":\"Get information on our legal terms, policies, compliance, and more.\",\"_key\":\"72d32f7ad851\"}],\"_key\":\"5c51fa720c20\"}]},\"_type\":\"topNavItem\",\"_key\":\"57a794378479\",\"title\":\"Company\",\"hasSubNav\":true,\"right\":null}],\"_createdAt\":\"2024-05-31T18:46:28Z\",\"_rev\":\"owsRDYK97YIrmlquh4vMW0\",\"language\":\"en-us\",\"right\":[{\"title\":\"Log In\",\"hasSubNav\":false,\"isButton\":false,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"_type\":\"topNavItem\",\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"_key\":\"f02bb2375c46\"},{\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"buttonStyle\":\"purple-button\",\"_type\":\"topNavItem\",\"navLink\":\"/get-started\",\"_key\":\"6b0289735657\",\"title\":\"Get Started\",\"hasSubNav\":false}],\"_updatedAt\":\"2025-02-21T00:47:54Z\",\"isCustom\":false,\"isGateWay\":false,\"isTrialPage\":false}],[\"$\",\"div\",null,{\"className\":\"flex flex-col\",\"children\":[null,[[\"$\",\"section\",null,{\"className\":\"bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30\",\"id\":\"$undefined\",\"children\":[false,null,[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1c\",null,{\"panels\":null,\"heading\":{\"text\":[{\"children\":[{\"_key\":\"440612883f92\",\"_type\":\"span\",\"text\":\"Deliver experiences that customers crave.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a6c795d7917a\"}],\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\"},\"backgroundIsCustomized\":true,\"stats\":null,\"_type\":\"hero\",\"cards\":null,\"bodyLeft\":[{\"markDefs\":null,\"children\":[{\"_type\":\"span\",\"text\":\"Keep customers coming back for more by delivering personalized, consistent, and creative messaging with Braze.\",\"_key\":\"a541762a43fc\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d18a4c1b45db\"},{\"_type\":\"ctaBar\",\"_key\":\"dd617b7c2e07\",\"ctas\":[{\"icon\":null,\"_key\":\"517282eadce9\",\"buttonSize\":\"xl\",\"_type\":\"localCta\",\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}},\"blank\":false,\"alt\":null},\"name\":null,\"iconPosition\":\"trailing\",\"link\":{\"blank\":false,\"_type\":\"object\"},\"buttonStyle\":\"white-button\",\"buttonText\":\"Contact Sales\"}],\"markDefs\":null}],\"rightContentType\":\"media\",\"textColor\":\"light\",\"testimonials\":null,\"video\":null,\"bodyright\":null,\"inset\":{\"_type\":\"object\",\"insetBottom\":true},\"videoReference\":null,\"cta\":null,\"marketoForm\":null,\"embeddedForm\":null,\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\",\"_type\":\"simplerColor\"},\"mediaType\":\"image\",\"_key\":\"088f6c8d62bf\",\"ctaCards\":null,\"bodyRight\":null,\"body\":null,\"logos\":null,\"formSettings\":null,\"mask\":\"none\",\"image\":{\"_type\":\"image\",\"alt\":\"a woman is smiling while looking at a screen that says welcome to pyrite financial\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-5bf07ebd53eb6b7884db13f52759eda2d65587c8-1184x1184-png\"}},\"pageSwitcherLinks\":null,\"ctaLink\":null,\"contentCards\":null,\"underHeroBody\":null,\"imageGalleryImages\":null,\"sectionId\":null,\"eyebrow\":{\"headingLevel\":\"h4\",\"headingSize\":null,\"text\":[{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Restaurants\",\"_key\":\"dd589bbdad8c\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"689cfd6e4de9\"}],\"icon\":null,\"color\":{\"_type\":\"simplerColor\",\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"}},\"companies\":null,\"awards\":null,\"links\":null,\"forms\":null,\"caseStudyHighlight\":null,\"eyebrowType\":\"standard\",\"layout\":\"sideBySide\",\"components\":null,\"resources\":null,\"categories\":\"$undefined\",\"isScrollTextHero\":false,\"slug\":\"/solutions/qsr\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":\"$L1d\"}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 z-50 relative contain-layout pt-12 sm:pt-20 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1e\",null,{\"panels\":null,\"links\":null,\"eyebrow\":{\"_type\":\"object\",\"headingLevel\":\"h4\"},\"_key\":\"a412cf586cf6\",\"pageSwitcherLinks\":null,\"embeddedForm\":null,\"subheading\":[{\"style\":\"normal\",\"_key\":\"de6b4987c596\",\"children\":[{\"_type\":\"span\",\"text\":\"Braze pulls cross-channel data together across multiple channels and devices to create consistent, relevant experiences that increase brand loyalty and drive repeat orders.\",\"_key\":\"d62424d83fc7\"}],\"_type\":\"block\",\"markDefs\":null}],\"resources\":null,\"video\":null,\"underHeroBody\":null,\"backgroundIsCustomized\":true,\"_type\":\"headingBlock\",\"contentCards\":null,\"ctaBar\":null,\"layout\":\"offset\",\"marketoForm\":null,\"caseStudyHighlight\":null,\"backgroundColor\":{\"value\":\"supergraphic-4\",\"_type\":\"simplerColor\",\"label\":\"Supergraphic 4\"},\"cta\":null,\"body\":null,\"logos\":null,\"awards\":null,\"videoReference\":null,\"bodyLeft\":null,\"bodyRight\":null,\"companies\":null,\"cards\":null,\"components\":null,\"forms\":null,\"heading\":{\"_type\":\"object\",\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5d575fa31208\",\"children\":[{\"_type\":\"span\",\"text\":\"The Braze for Restaurants advantage\",\"_key\":\"cf0a5efe0bfa\"}]}],\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"ctaCards\":null,\"stats\":null,\"ctaLink\":null,\"testimonials\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-12 sm:pb-18 lg:pb-24 xl:pb-30\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container w-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"grid gap-8 sm:grid-cols-2 md:grid-cols-3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"39%\"}],[\"$\",\"span\",null,{\"className\":\"text-lg font-bold text-gray-900\",\"children\":\"Uplift on first time order rate\"}],[]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"17%\"}],[\"$\",\"span\",null,{\"className\":\"text-lg font-bold text-gray-900\",\"children\":\"Uplift in 1 month retention rate with cross-channel messaging\"}],[]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"2.8X\"}],[\"$\",\"span\",null,{\"className\":\"text-lg font-bold text-gray-900\",\"children\":\"Uplift in sessions with cross-channel messaging\"}],[]]}]]}],false]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1f\",null,{\"companies\":null,\"inset\":{\"_type\":\"object\",\"insetBottom\":false,\"insetTop\":false},\"heading\":{\"headingLevel\":\"h3\",\"headingSize\":\"display-md\",\"_type\":\"object\",\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cbfa28ff0a3d\",\"children\":[{\"_type\":\"span\",\"text\":\"Dish out personalized messages that keep diners coming back.\",\"_key\":\"ffa0f15ad24a\"}]}]},\"backgroundIsCustomized\":true,\"components\":null,\"resources\":null,\"cta\":null,\"video\":null,\"panels\":null,\"stats\":null,\"underHeroBody\":null,\"forms\":null,\"image\":{\"_type\":\"image\",\"alt\":\"a computer screen shows a segment filter for italian food lovers\",\"asset\":{\"_ref\":\"image-fa14dd931a5c07c2d8633421e133ade0f250faa7-1184x1186-png\",\"_type\":\"reference\"}},\"testimonials\":null,\"contentCards\":null,\"mediaType\":\"image\",\"body\":[{\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_key\":\"d3e68f3e762e\",\"ctas\":null,\"_type\":\"block\",\"style\":\"normal\",\"children\":[{\"_key\":\"8864ed8e0489\",\"_type\":\"span\",\"text\":\"Send messages that will drive orders up, and hunger down. From their favorite meals to the times they typically order, dynamically segment diners and see their preferences automatically update—all in real-time.\"}]},{\"testimonial\":null,\"_type\":\"ctaBar\",\"_key\":\"3636035c5d0c\",\"ctas\":[{\"iconPosition\":\"trailing\",\"icon\":null,\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/braze-data-platform\",\"_type\":\"slug\"}}},\"blank\":false,\"alt\":null},\"name\":null,\"buttonText\":\"Braze Data Platform\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\"}],\"ctaBar\":null,\"content\":null,\"markDefs\":null}],\"_type\":\"switchback\",\"backgroundColor\":{\"label\":\"Supergraphic 4\",\"value\":\"supergraphic-4\"},\"marketoForm\":null,\"_key\":\"fd7fb7c01abe\",\"mediaSide\":\"right\",\"pageSwitcherLinks\":null,\"bodyLeft\":null,\"embeddedForm\":null,\"caseStudyHighlight\":null,\"eyebrow\":{\"color\":{\"_type\":\"simplerColor\",\"label\":\"Black\",\"value\":\"hsla(220, 43%, 11%, 1)\"},\"_type\":\"object\",\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4dfc878e096e\",\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dynamic segmentation\",\"_key\":\"975e752cdf2d\"}]}],\"headingLevel\":\"h4\"},\"videoReference\":null,\"bodyRight\":null,\"logos\":null,\"ctaCards\":null,\"awards\":null,\"links\":null,\"ctaLink\":null,\"mask\":\"none\",\"textColor\":\"dark\",\"cards\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1f\",null,{\"stats\":null,\"cta\":null,\"contentCards\":null,\"marketoForm\":null,\"testimonials\":null,\"backgroundColor\":{\"label\":\"Supergraphic 4\",\"value\":\"supergraphic-4\"},\"body\":[{\"style\":\"normal\",\"_type\":\"block\",\"content\":null,\"_key\":\"684dac491771\",\"children\":[{\"_type\":\"span\",\"text\":\"Build up your brand and keep diners hungry for more. Optimize your campaigns, generate creative ideas, and enhance your data to serve up tailored offers and item recommendations at scale—all with a few clicks.\",\"_key\":\"5e6842050621\"}],\"ctas\":null,\"ctaBar\":null,\"markDefs\":null,\"testimonial\":null},{\"content\":null,\"markDefs\":null,\"testimonial\":null,\"_type\":\"ctaBar\",\"_key\":\"6c19f9de6fe8\",\"ctas\":[{\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/sageaibybraze\",\"_type\":\"slug\"}}},\"blank\":false,\"alt\":null},\"name\":null,\"buttonText\":\"Artificial Intelligence\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":\"trailing\",\"icon\":null,\"type\":\"internalLink\"}],\"ctaBar\":null}],\"underHeroBody\":null,\"video\":null,\"mediaType\":\"image\",\"backgroundIsCustomized\":true,\"cards\":null,\"logos\":null,\"links\":null,\"forms\":null,\"mask\":\"none\",\"_type\":\"switchback\",\"awards\":null,\"embeddedForm\":null,\"mediaSide\":\"left\",\"pageSwitcherLinks\":null,\"videoReference\":null,\"bodyLeft\":null,\"panels\":null,\"textColor\":\"dark\",\"inset\":{\"insetTop\":false,\"_type\":\"object\",\"insetBottom\":false},\"_key\":\"39eb1ba70626\",\"image\":{\"_type\":\"image\",\"alt\":\"a phone screen shows a preferred meal breakfast a preferred meal lunch and a preferred meal dinner\",\"asset\":{\"_ref\":\"image-f6b9c03beed893e3f0c0afb3291b59f7614dedca-1184x1186-png\",\"_type\":\"reference\"}},\"ctaCards\":null,\"components\":null,\"caseStudyHighlight\":null,\"bodyRight\":null,\"heading\":{\"headingSize\":\"display-md\",\"_type\":\"object\",\"text\":[{\"children\":[{\"_type\":\"span\",\"text\":\"Craft a loyal following with the help of AI.\",\"_key\":\"edc332bc074e\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9fd112d8cc39\"}],\"headingLevel\":\"h3\"},\"eyebrow\":{\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c66087786636\",\"children\":[{\"text\":\"BrazeAI™\",\"_key\":\"28c1251188be\",\"_type\":\"span\",\"marks\":[\"strong\"]}]}],\"headingLevel\":\"h4\",\"color\":{\"_type\":\"simplerColor\",\"label\":\"Black\",\"value\":\"hsla(220, 43%, 11%, 1)\"},\"_type\":\"object\"},\"resources\":null,\"ctaLink\":null,\"companies\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L1f\",null,{\"ctaCards\":null,\"video\":null,\"eyebrow\":{\"color\":{\"_type\":\"simplerColor\",\"label\":\"Black\",\"value\":\"hsla(220, 43%, 11%, 1)\"},\"_type\":\"object\",\"text\":[{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel messaging\",\"_key\":\"8514d2952c22\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"67ea8693b3dc\"}],\"headingLevel\":\"h4\"},\"videoReference\":null,\"contentCards\":null,\"body\":[{\"_key\":\"2fbe9430bdaa\",\"style\":\"normal\",\"ctas\":null,\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null,\"children\":[{\"text\":\"Keep up with across channels and devices. With Braze, you can stay in sync and send messages that resonate at every step of their dining journey—no matter where they are.\",\"_key\":\"76ffa195fe79\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_type\":\"ctaBar\",\"_key\":\"df10a01a84a2\",\"ctas\":[{\"type\":\"internalLink\",\"internalLink\":{\"reference\":{\"_type\":\"productPage\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product/cross-channel-messaging\",\"_type\":\"slug\"}}},\"blank\":false,\"alt\":null},\"name\":null,\"buttonText\":\"Cross-Channel Messaging\",\"buttonStyle\":\"black-button\",\"buttonSize\":\"sm\",\"iconPosition\":\"trailing\",\"icon\":null}],\"ctaBar\":null,\"content\":null,\"markDefs\":null,\"testimonial\":null}],\"bodyRight\":null,\"panels\":null,\"underHeroBody\":null,\"mediaType\":\"image\",\"components\":null,\"resources\":null,\"cta\":null,\"testimonials\":null,\"awards\":null,\"links\":null,\"textColor\":\"dark\",\"cards\":null,\"marketoForm\":null,\"embeddedForm\":null,\"backgroundColor\":{\"label\":\"Supergraphic 4\",\"value\":\"supergraphic-4\"},\"inset\":{\"insetTop\":false,\"_type\":\"object\",\"insetBottom\":false},\"pageSwitcherLinks\":null,\"logos\":null,\"caseStudyHighlight\":null,\"backgroundIsCustomized\":true,\"ctaLink\":null,\"bodyLeft\":null,\"image\":{\"_type\":\"image\",\"alt\":\"an advertisement for burger boys that says get 20 % off your favorites today only\",\"asset\":{\"_ref\":\"image-a117b6c6fa70e0114657ad719e5a065e5c8f4b44-1184x1186-png\",\"_type\":\"reference\"}},\"_type\":\"switchback\",\"mediaSide\":\"right\",\"_key\":\"7174ff4ae405\",\"stats\":null,\"companies\":null,\"forms\":null,\"heading\":{\"_type\":\"object\",\"text\":[{\"children\":[{\"_type\":\"span\",\"text\":\"Provide a consistent experience—at in-store kiosks, or on the go.\",\"_key\":\"5e4424205e01\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"399251b165ee\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-md\"},\"mask\":\"none\",\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L20\",null,{\"contentCards\":null,\"backgroundIsCustomized\":true,\"links\":null,\"inset\":{\"insetTop\":false,\"_type\":\"object\",\"insetBottom\":false},\"_key\":\"c3bdb6b3c4af\",\"subheading\":\"Learn from restaurants who are using Braze to do more with customer engagement.\",\"pageSwitcherLinks\":null,\"video\":null,\"bodyRight\":null,\"cta\":{\"buttonSize\":\"lg\",\"iconPosition\":\"trailing\",\"icon\":null,\"type\":\"link\",\"link\":{\"href\":\"https://www.braze.com/customers\",\"alt\":null,\"blank\":false},\"name\":null,\"buttonText\":\"Read all Success Stories\",\"buttonStyle\":\"black-button\"},\"style\":\"switcher\",\"components\":null,\"logos\":null,\"marketoForm\":null,\"textColor\":\"dark\",\"_type\":\"caseStudyPanel\",\"resources\":null,\"testimonials\":null,\"panels\":null,\"underHeroBody\":null,\"embeddedForm\":null,\"caseStudyHighlight\":null,\"cards\":null,\"companies\":null,\"heading\":{\"headingSize\":\"display-lg\",\"_type\":\"object\",\"text\":[{\"children\":[{\"_type\":\"span\",\"text\":\"Hear from our customers.\",\"_key\":\"5faea20a9bee\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9e12e87dee11\"}],\"headingLevel\":\"h2\"},\"ctaCards\":null,\"body\":null,\"awards\":null,\"forms\":null,\"caseStudies\":[{\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/73f16762554e8d5cf08f9b86d787b6265eb36063-896x1038.png\"}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"increase in MAU (monthly active users)\",\"_key\":\"26cfdb2f1455\",\"value\":\"53.7%\"},{\"_type\":\"metric\",\"description\":\"new app users\",\"_key\":\"a4e50c30bfd4\",\"value\":\"3.2M\"}],\"_key\":\"1e0195f377db\",\"caseStudy\":{\"metrics\":[{\"_key\":\"9zlv95P8\",\"value\":\"53.7%\",\"description\":\"Increase in Monthly Active Users (MAU)\"},{\"description\":\"Million new app users\",\"_key\":\"mQnSkO4r\",\"value\":\"3.2\"},{\"value\":\"143%\",\"description\":\"Increase in users sharing location data\",\"_key\":\"31RRG993\"}],\"publishedAt\":\"2024-10-25T18:06:04.451Z\",\"partners\":[{\"_ref\":\"imported-craft-17980\",\"_type\":\"reference\",\"_key\":\"EtsF6DK1\"}],\"_id\":\"imported-craft-18826\",\"title\":\"How Burger King Used Braze to Boost Monthly Active Users by More than 50%\",\"language\":\"en-us\",\"body\":[{\"markDefs\":[{\"_type\":\"link\",\"href\":\"/why-braze/customer-engagement\",\"_key\":\"12575416f1ff\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In today’s highly competitive quick-service restaurant (QSR) space, grabbing consumers’ attention and successfully building a strong, sustainable relationship is no easy feat. Flashy ad campaigns and major promotional partnerships are table stakes for today’s major QSR brands. However, few in the space have made a serious effort to leverage powerful \",\"_key\":\"8f255cfa2f4f0\"},{\"_type\":\"span\",\"marks\":[\"12575416f1ff\"],\"text\":\"customer engagement\",\"_key\":\"8f255cfa2f4f1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" technologies to stand out in a crowded marketplace and surprise and delight their millions of customers. Last year, Burger King decided to change that.\",\"_key\":\"8f255cfa2f4f2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8f255cfa2f4f\"},{\"_key\":\"e247a68d871d\",\"markDefs\":[],\"children\":[{\"text\":\"For Burger King, the goal was clear: Boost usage of their mobile app and drive stronger engagement with their brand by embracing the creativity and innovation that today’s build-for-purpose marketing technology stack makes possible.\",\"_key\":\"e247a68d871d0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A “Detour” Worth Taking: Powering Brilliant, Mobile-First Experiences\",\"_key\":\"83236e7879ab0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"83236e7879ab\"},{\"children\":[{\"marks\":[],\"text\":\"Burger King and agency creative partner FCB NY began with a focus on leveraging technology to support strong customer engagement and a clear ROI. The concept they came up with was deceptively simple: Give out one-cent Whoppers to customers, but only if they opened the Burger King mobile app within 600 feet of a McDonald’s. The “Whopper Detour” campaign took advantage of \",\"_key\":\"20c2498a41ce0\",\"_type\":\"span\"},{\"text\":\"geofencing\",\"_key\":\"20c2498a41ce1\",\"_type\":\"span\",\"marks\":[\"e30960d11859\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" and smart \",\"_key\":\"20c2498a41ce2\"},{\"_type\":\"span\",\"marks\":[\"3a388d7f4f1c\"],\"text\":\"cross-channel lifecycle messaging\",\"_key\":\"20c2498a41ce3\"},{\"text\":\" to convert 14,000 of Burger King’s number-one competitor’s locations into traffic-building promotional venues.\",\"_key\":\"20c2498a41ce4\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"20c2498a41ce\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-82420\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"e30960d11859\"},{\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"3a388d7f4f1c\"}]},{\"_key\":\"35fee7d15e0c\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-149472\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"8ce75991e178\"},{\"_key\":\"1e864e970e36\",\"reference\":{\"_ref\":\"imported-craft-148890\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How did they do it? Burger King used Braze as part of their comprehensive technology ecosystem to send customers personalized messages across \",\"_key\":\"35fee7d15e0c0\"},{\"text\":\"multiple channels\",\"_key\":\"35fee7d15e0c1\",\"_type\":\"span\",\"marks\":[\"8ce75991e178\"]},{\"text\":\"—including \",\"_key\":\"35fee7d15e0c2\",\"_type\":\"span\",\"marks\":[]},{\"marks\":[\"1e864e970e36\"],\"text\":\"email\",\"_key\":\"35fee7d15e0c3\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", push notifications, and in-app messages—at just the right time\",\"_key\":\"35fee7d15e0c4\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"_key\":\"1080251a3271\",\"_type\":\"link\",\"href\":\"/why-braze/braze-vs-competitors\"},{\"_type\":\"internalLink\",\"_key\":\"b44bb93c0868\",\"reference\":{\"_ref\":\"imported-craft-273683\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Using \",\"_key\":\"bb1d7b082c310\"},{\"marks\":[\"1080251a3271\"],\"text\":\"Braze\",\"_key\":\"bb1d7b082c311\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Burger King invited new users to opt in for notifications and unlock this unique, creative deal. An in-app message was sent to users to prime them for permissions, inviting them to enable both push and location services. Then a push notification was sent to alert users of this deal, and drive them to the app. Braze was a key tool in helping Burger King optimize on the \",\"_key\":\"bb1d7b082c312\"},{\"_type\":\"span\",\"marks\":[\"b44bb93c0868\"],\"text\":\"customer journey\",\"_key\":\"bb1d7b082c313\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" through multiple channels in order to make this campaign seamless and impactful.\",\"_key\":\"bb1d7b082c314\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bb1d7b082c31\"},{\"caption\":null,\"_key\":\"19AXpP6q\",\"asset\":{\"_ref\":\"image-e8b9e4c3e534c051eda93dcf4d7097a213f7a1bc-2400x1200-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"Five phone screens that shows the a user enabling location then getting and using a coupon based on their location\"},{\"_key\":\"5e397cc487eb\",\"markDefs\":[],\"children\":[{\"_key\":\"5e397cc487eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Burger King team capitalized on:\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"77f568b7efc6\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Location Marketing:\",\"_key\":\"77f568b7efc60\"},{\"_key\":\"77f568b7efc61\",\"_type\":\"span\",\"marks\":[],\"text\":\" With Braze and location data platform Radar, the team was able to encourage users through in-app messaging to opt into sharing their location to enable location-based campaigns.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"A/B Testing and Experimentation\",\"_key\":\"898abf484d1b0\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\": Braze’s message testing capabilities increased opt-in rates as Burger King tested what outreach resonated best with customers.\",\"_key\":\"898abf484d1b1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"898abf484d1b\"},{\"style\":\"normal\",\"_key\":\"c81631827787\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lifecycle Messaging:\",\"_key\":\"c816318277870\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Braze helped Burger King to activate first-time users, fuel promotional campaign messaging, and drive cohesive, cross-channel communication.\",\"_key\":\"c816318277871\"}],\"level\":1,\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"More Users, More Engagement, More ROI: What Success Looks Like\",\"_key\":\"ad958708736f0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"ad958708736f\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"By dreaming big and showing it was possible to build a best-in-class technology stack to make that dream a reality, Burger King raised the bar for marketing and drove incredible results:\",\"_key\":\"f7e0a09864500\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f7e0a0986450\"},{\"style\":\"normal\",\"_key\":\"28e9ed753fd8\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"3.2 million new users installed the Burger King app following its launch with Braze\",\"_key\":\"28e9ed753fd80\"}],\"level\":1,\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"Burger King saw a 53.7% increase in monthly active users (MAUs) for its mobile app\",\"_key\":\"5ce032f2f8280\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5ce032f2f828\",\"listItem\":\"bullet\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c40e97f1366f\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The number of users sharing their location data with Burger King jumped 143%\",\"_key\":\"c40e97f1366f0\"}]},{\"_key\":\"55d6a132a140\",\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f4aec7a31115\",\"_type\":\"link\",\"href\":\"https://www.adweek.com/brand-marketing/the-inside-story-of-the-burger-king-campaign-that-changed-the-brands-entire-outlook-on-marketing/\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The total ROI from the Whopper Detour campaign came in at \",\"_key\":\"55d6a132a1400\"},{\"_type\":\"span\",\"marks\":[\"f4aec7a31115\"],\"text\":\"an incredible 37-1\",\"_key\":\"55d6a132a1401\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"6a8af04b5400\",\"markDefs\":[],\"children\":[{\"text\":\"Final Thoughts\",\"_key\":\"6a8af04b54000\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ad0544fd91bb\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-12140\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"bf421ae7182a\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The Whopper Detour challenged our expectations of what marketing can do. Although enabled by state-of-the-art technology, the laser focus on guest satisfaction is at the heart of Burger King’s success. Fundamentally, technology is a tool to facilitate better human experiences—and, \",\"_key\":\"ad0544fd91bb0\"},{\"_type\":\"span\",\"marks\":[\"bf421ae7182a\"],\"text\":\"as Braze has learned\",\"_key\":\"ad0544fd91bb1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", the more human these experiences are, the more a customer will care about your brand.\",\"_key\":\"ad0544fd91bb2\"}]}],\"_createdAt\":\"2024-05-16T23:46:27Z\",\"publicationDates\":{\"publishedAt\":\"2021-02-02T11:19:56-05:00\",\"updatedAt\":\"2023-06-08T13:14:10-04:00\"},\"company\":{\"url\":\"http://burgerking.com\",\"name\":\"Burger King\",\"_id\":\"imported-craft-49791\",\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ4Z\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d8a05f56fb52f2e0e113f25c09a9b882f94280fc-1600x900.png\"}},\"onDark\":null,\"onLight\":null},\"_type\":\"company\"},\"_updatedAt\":\"2024-10-25T18:06:18Z\",\"categories\":{\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"W5fUFKaL\"},{\"_ref\":\"imported-craft-484\",\"_type\":\"reference\",\"_key\":\"K3AJePKf\"},{\"_ref\":\"imported-craft-485\",\"_type\":\"reference\",\"_key\":\"kDmNXuT3\"}],\"industries\":[{\"_type\":\"reference\",\"_key\":\"11hI5Xvn\",\"_ref\":\"imported-craft-458\"}],\"productFeatures\":[{\"_ref\":\"imported-craft-49756\",\"_type\":\"reference\",\"_key\":\"yjoXjZAn\"}]},\"author\":null,\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d7f31a3ffb3734efabeeb83af47d3572a9a72e40-900x1220.png\"}},\"_rev\":\"9KXJIj517MDuzut1TXUKq5\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"Burger King Case Study | Engagement Through Personalization\",\"pageDescription\":\"Discover how Burger King increased monthly active users by 53.7% and added 3.2M new users with personalized cross-channel marketing campaigns using Braze.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-20b5e9cde249eaa5eb125039605dfe3a1726e6b3-1200x628-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"burger-king-client-story\"}},\"_type\":\"caseStudy\"},\"caseStudyHighlight\":{\"type\":\"customText\",\"heading\":\"How Burger King Used Braze to Boost Monthly Active Users\",\"body\":null,\"includeCta\":true,\"ctaLabel\":\"See Burger King's Story\",\"customText\":null,\"testimonial\":null},\"tabTitle\":\"Engagement\"},{\"tabTitle\":\"Loyalty\",\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3c8e04e7f805fefc053187382635081657d36aa0-962x1038.png\"}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"increase in ROI from CRM\",\"_key\":\"642b8219961b\",\"value\":\"230%\"},{\"_type\":\"metric\",\"description\":\"cost savings in platform consolidation\",\"_key\":\"dda6210579a4\",\"value\":\"31%\"}],\"_key\":\"fc13a99bebab\",\"caseStudy\":{\"publicationDates\":{\"publishedAt\":\"2024-05-21T12:42:16-04:00\",\"updatedAt\":\"2024-05-30T12:44:01-04:00\"},\"company\":{\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d0c12ee9fdd9b5c4f49e461511395ffc30bc656e-1600x900.png\"}},\"onDark\":null,\"onLight\":null},\"_createdAt\":\"2024-06-13T19:03:46Z\",\"_id\":\"imported-craft-998776\",\"url\":null,\"name\":\"Dutch bros\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"_type\":\"company\",\"_rev\":\"XnxiJKnCTtm6dskwmuKULd\"},\"seo\":{\"pageDescription\":\"Dutch Bros Coffee wanted to evolve its messaging strategy to maximize opportunities to connect with its devoted fanbase. With Braze, it was able to drive increased customer loyalty, better retention rates, and higher revenue—all while saving tech costs.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f36c11d8caa75c90a50c3d0dcfc5ccab27814c3-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"dutch-bros-case-study\"},\"noFollow\":false,\"pageTitle\":\"Dutch Bros Increases Customer Loyalty and Revenue with Personalized, Cross-Channel Campaigns at Scale\"},\"_type\":\"caseStudy\",\"metrics\":[{\"description\":\"Increase in ROI from CRM campaigns\",\"_key\":\"XSa7m2eh\",\"value\":\"230%\"},{\"value\":\"31%\",\"description\":\"Cost savings in platform consolidation\",\"_key\":\"asGKoW4X\"}],\"strategy\":\"With Braze, Dutch Bros was able to build scalable, impactful, and cohesive campaigns across SMS, email, push notifications, and in-app messaging. It launched a more personalized messaging strategy that allowed it to speak to users at a 1:1 level with highly relevant content.\",\"_updatedAt\":\"2024-07-31T23:40:54Z\",\"_id\":\"imported-craft-998339\",\"body\":[{\"style\":\"normal\",\"_key\":\"71f47c798b09\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Although Oregon-based Dutch Bros sells a wide range of handcrafted beverages from coffee to refreshing energy drinks all over the United States, it considers itself, first and foremost, to be in the “relationship business.” Customer engagement defines the Dutch Bros experience, and fans can find community at any of the brand’s 800+ locations.\",\"_key\":\"71f47c798b090\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8ab7ef26f12e\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"For Dutch Bros, customer engagement is central to its brand goals. Its app isn't just a service tool, it's a continuation of the conversation with a “broista” (aka barista), and should be as dynamic as that interaction. If two people open their app while in line at Dutch Bros, they should have a completely different experience with content that is relevant to them.\",\"_key\":\"8ab7ef26f12e0\",\"_type\":\"span\"}]},{\"style\":\"normal\",\"_key\":\"d45f1ccba709\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To help Dutch Bros continue to revolutionize its digital customer experience, the company turned to Braze.\",\"_key\":\"d45f1ccba7090\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"How Dutch Bros reduced complexity in its tech stack while increasing the effectiveness of their messaging\",\"_key\":\"737cb4b17d690\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"737cb4b17d69\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Dutch Bros sought to make its app experience as unique and memorable as in-person interactions to foster loyalty and a personal connection to the brand. Before Braze, fragmentation across channels and platforms hindered consistent messaging, increased costs, and created suboptimal customer experiences. These challenges prevented Dutch Bros from achieving the genuine connection crucial to its brand.\",\"_key\":\"1a149ff97d950\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1a149ff97d95\",\"markDefs\":[]},{\"_key\":\"2f57a11bd393\",\"markDefs\":[],\"children\":[{\"_key\":\"2f57a11bd3930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dutch Bros decided it needed to source a unified, cross-channel platform in order to succeed. The company needed to be able to:\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_key\":\"7a336729ef630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manage the user lifecycle from acquisition to retention by engaging users at critical points with relevant messaging.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7a336729ef63\",\"listItem\":\"bullet\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Create dynamic audience segments based on real-time data integration.\",\"_key\":\"c4dda955c09b0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c4dda955c09b\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Monitor and analyze the performance of campaigns in real-time.\",\"_key\":\"397bb06e7fcb0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"397bb06e7fcb\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Manage cross-channel interactions with intuitive journey orchestration.\",\"_key\":\"cf0905421d5c0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cf0905421d5c\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-74847\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"5281d440bf69\"},{\"reference\":{\"_ref\":\"imported-craft-90789\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"6e7c1e5d4a5d\"}],\"children\":[{\"marks\":[],\"text\":\"Dutch Bros has found significant value in partnering with Braze \",\"_key\":\"9c4661d3bb110\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"5281d440bf69\"],\"text\":\"Technical Account Management\",\"_key\":\"9c4661d3bb111\"},{\"marks\":[],\"text\":\" (TAM) and \",\"_key\":\"9c4661d3bb112\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"6e7c1e5d4a5d\"],\"text\":\"Support Engagement Lead\",\"_key\":\"9c4661d3bb113\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" services. The specialized support enhances marketing efficiency and flexibility, offering strategic and technical guidance tailored to Dutch Bros' unique needs. TAM's solution design and implementation guidance ensure marketing initiatives are impactful and well-executed, while Support Engagement Lead services provide rapid, reliable technical assistance, streamlining troubleshooting and solution implementation.\",\"_key\":\"9c4661d3bb114\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9c4661d3bb11\"},{\"_key\":\"328227050298\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"82d1202f4d08\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Furthermore, Dutch Bros chose Braze for its integrated partner ecosystem, which offers a wide range of pre-built integrations and APIs. This ecosystem facilitates seamless data exchange and enhances the functionality of the Braze platform. Through the Braze platform’s integration with \",\"_key\":\"3282270502980\"},{\"_key\":\"3282270502981\",\"_type\":\"span\",\"marks\":[\"82d1202f4d08\"],\"text\":\"Segment\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Dutch Bros can feed a wide variety of data and data sources from its CDP into Braze, where it can manage offers, understand its customers better, and drive insightful analytics.\",\"_key\":\"3282270502982\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Building customer loyalty through personalized, cross-channel messaging\",\"_key\":\"3076eaeb75a10\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3076eaeb75a1\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"839352639637\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-622200\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"9fc81ab594ae\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Dutch Bros sought to evolve its cross-channel strategy to fully leverage all customer interaction channels. This led to a messaging flow centered around delivering personalized, product-based messages tailored to individual preferences. By leveraging customer data and insights—such as purchase history and app interactions like tipping, loading stored value, and digital badge engagement—Dutch Bros ensures that its communications are relevant, timely, and aligned with each customer's interests, boosting engagement through ongoing, meaningful conversations.Dutch Bros hypothesized that by coupling a unified, \",\"_key\":\"8393526396370\"},{\"marks\":[\"9fc81ab594ae\"],\"text\":\"cross-channel\",\"_key\":\"8393526396371\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" approach with personalized product-specific messaging, it could not only improve the customer experience but also boost incrementality and drive repeat behavior. To test this hypothesis, Dutch Bros focused on sending tailored messages based on customer preferences. One example was offering blended products to one group of customers while promoting iced products to another, both selected based on individual taste profiles and purchase history.Key components of the strategy include:\",\"_key\":\"8393526396372\"}]},{\"style\":\"normal\",\"_key\":\"309718ee0dd3\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Unique messaging across multiple channels using Braze Canvas\",\"_key\":\"309718ee0dd30\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"9d1bbc0d9a590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engaging customers 1:1 at their preferred interaction points\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9d1bbc0d9a59\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"64dff44e8563\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Featuring Products Informed by Customer Preferences and Location\",\"_key\":\"64dff44e85630\"}]},{\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-865137\"},\"_type\":\"internalLink\",\"_key\":\"b881c1ae7c06\"},{\"reference\":{\"_ref\":\"imported-craft-265095\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b073cb78da69\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Using \",\"_key\":\"1dd94ba5de4e0\"},{\"text\":\"Braze Canvas\",\"_key\":\"1dd94ba5de4e1\",\"_type\":\"span\",\"marks\":[\"b881c1ae7c06\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", our no-code journey orchestration tool, Dutch Bros is able to create and execute personalized, product-based campaigns across email, SMS, push notifications, and in-app messaging. To launch campaigns at scale, Dutch Bros uses \",\"_key\":\"1dd94ba5de4e2\"},{\"_key\":\"1dd94ba5de4e3\",\"_type\":\"span\",\"marks\":[\"b073cb78da69\"],\"text\":\"Braze Catalogs\"},{\"text\":\" to dynamically pull in content such as relevant products for each participating location in order to tailor messages to each customer. It further personalizes messaging by customer name, their most visited location within certain timeframes, and specific product recommendations based on individual purchase history and preferences.\",\"_key\":\"1dd94ba5de4e4\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1dd94ba5de4e\"},{\"alt\":\"Email\",\"caption\":\"Email\",\"_key\":\"uQ1bgaDl\",\"asset\":{\"_ref\":\"image-bd5e03aec412f0713fa7ec0270f6e89d256b5203-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"caption\":\"Content Cards\",\"_key\":\"M355DBea\",\"asset\":{\"_ref\":\"image-1cdec95b5724d066096ade7597439d6df9a31954-2400x1211-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"Content Cards\"},{\"_key\":\"sZudMwuL\",\"asset\":{\"_ref\":\"image-6bcb90678ecb03fd2a40461c353d8002624a0f49-2400x1211-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"In-app messages\",\"caption\":\"In-app messages\"},{\"_type\":\"richImage\",\"alt\":\"Banner\",\"caption\":\"Banner\",\"_key\":\"Hoz4thzw\",\"asset\":{\"_ref\":\"image-3292786785a57c65b3388a075ed4f2a84d740a14-2400x1211-png\",\"_type\":\"reference\"}},{\"caption\":\"Rich push\",\"_key\":\"EtHx4mif\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-24827d8a8c4b6268d33dffbf5eac5a880d93c873-2400x1211-png\"},\"_type\":\"richImage\",\"alt\":\"Rich push\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2b11d93ed93c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"This approach has allowed Dutch Bros to operationalize campaigns across teams, reducing communication silos and ensuring that all stakeholders are aligned with the campaign's objectives and progress. It also can easily experiment and refine components of campaigns right in the platform, allowing it to adjust and improve campaigns based on customer insights.\",\"_key\":\"2b11d93ed93c0\"}]},{\"_ref\":\"imported-craft-testimonial-from-doc-998339-block-7\",\"_type\":\"testimonialReference\",\"_key\":\"XLkLkp_lFWEITcwY70Ed3\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Dutch Bros Results: Scalable, Personalized Messaging That’s Easy to Manage\",\"_key\":\"4ddf1753de570\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4ddf1753de57\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Switching to Braze allowed Dutch Bros to streamline its software stack, reducing costs and eliminating redundant functionalities. The improved campaign management process enhanced team coordination, enabling faster decision-making and agile responses to market dynamics. With Braze, Dutch Bros can now focus on strategic initiatives instead of operational logistics. The new personalized campaigns have improved customer experience, driving more app engagement and revenue.\",\"_key\":\"479ce3619aa00\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"479ce3619aa0\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"0180a576cb1f0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0180a576cb1f\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Go where your users are.\",\"_key\":\"a2e9463b3f790\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" When looking to make messaging more personal and effective, Dutch Bros started meeting their guests where they are at by messaging customers to channels where they engage with most.\",\"_key\":\"a2e9463b3f791\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a2e9463b3f79\",\"listItem\":\"number\",\"markDefs\":[]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_key\":\"65f416436a8f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your customers are individuals—speak to them that way. \"},{\"text\":\"By focusing on 1:1 personalization, Dutch Bros is able to drive more customer loyalty and increase retention rates.\",\"_key\":\"65f416436a8f1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"65f416436a8f\"},{\"_key\":\"0e3fb730bc71\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"Your tech stack should work for you.\",\"_key\":\"0e3fb730bc710\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" Prior to Braze, Dutch Bros used several separate systems to message its customers, leading to broken and inconsistent experiences. By switching to Braze, it was able to consolidate its tech stack, which not only improved messaging but also saved money and time.\",\"_key\":\"0e3fb730bc711\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"}],\"results\":\"With more personalized, easy-to-scale messaging, Dutch Bros was able to improve the customer experience, leading to higher engagement and retention rates. It was also able to drive more revenue from its CRM program, thus improving ROI.\\n\\nAdditionally, by switching to Braze, Dutch Bros eliminated the need for multiple software subscriptions and reduced overlapping functionalities, leading to a more cost-effective software stack.\",\"language\":\"en-us\",\"title\":\"Dutch Bros Increases Customer Loyalty and Revenue with Personalized, Cross-Channel Campaigns at Scale\",\"partners\":[{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\",\"_key\":\"HMB5dyw0\"}],\"author\":null,\"categories\":{\"productFeatures\":[{\"_ref\":\"2a27d10c-fc9f-4ed6-a94b-80e09e0d28f5\",\"_type\":\"reference\",\"_key\":\"uIKvkFaR\"},{\"_ref\":\"imported-craft-27527\",\"_type\":\"reference\",\"_key\":\"fUmKfIP4\"},{\"_ref\":\"imported-craft-49349\",\"_type\":\"reference\",\"_key\":\"Ibs4IZfs\"},{\"_ref\":\"c7825ea5-c4c6-4da3-b900-065d1d0bfe83\",\"_type\":\"reference\",\"_key\":\"KWwkcPgR\"},{\"_ref\":\"imported-craft-60391\",\"_type\":\"reference\",\"_key\":\"r80U7XZq\"}],\"useCases\":[{\"_type\":\"reference\",\"_key\":\"CbdyrRcy\",\"_ref\":\"imported-craft-479\"}],\"topics\":[{\"_ref\":\"imported-craft-484\",\"_type\":\"reference\",\"_key\":\"kUtVy2jf\"},{\"_ref\":\"imported-craft-485\",\"_type\":\"reference\",\"_key\":\"5kMNre1g\"}]},\"_rev\":\"YaKEzcVhnb7P0fmfv9GT8X\",\"problem\":\"Dutch Bros needed a way to evolve its messaging strategy to maximize opportunities to connect with its devoted fanbase. As customers are at the heart of everything it does, it was important that Dutch Bros could tailor content to each individual at scale. The CRM team also wanted to simplify their tech stack to reduce costs and ensure consistent, customer-centric experiences across all of the company’s marketing channels.\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2c6f1640f4a1d46316f3d369c6dc746eca8002c8-900x1220.png\"}},\"_createdAt\":\"2024-05-28T18:21:45Z\"},\"caseStudyHighlight\":{\"ctaLabel\":\"See Dutch Bro’s story\",\"customText\":null,\"testimonial\":null,\"type\":\"customText\",\"heading\":\"Dutch Bros Increases Customer Loyalty and Revenue with Personalized, Cross-Channel Campaigns at Scale\",\"body\":null,\"includeCta\":true}},{\"caseStudyHighlight\":{\"body\":null,\"includeCta\":true,\"ctaLabel\":\"See KFC India’s story\",\"customText\":null,\"testimonial\":null,\"type\":\"customText\",\"heading\":\"KFC India Boosts Customer Retention and Revenue with Braze-Powered Gamified Campaign\"},\"tabTitle\":\"Conversion\",\"_type\":\"caseStudyEntry\",\"overrideImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8f3a7863e64acccdbee3931fd3556b07901fc327-896x1038.png\"}},\"metrics\":[{\"value\":\"23% \",\"_type\":\"metric\",\"description\":\"lift in daily revenue per store\",\"_key\":\"9ded59e40855\"},{\"value\":\"22%\",\"_type\":\"metric\",\"description\":\"increase in average daily orders per store\",\"_key\":\"49b6836628df\"}],\"_key\":\"16d54d98f0de\",\"caseStudy\":{\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/bb9a94c8e341277e1049163e00f6e188d1b35eda-900x1220.png\"}},\"_rev\":\"ZxCjdMWwjhy9DmKAIhgo17\",\"strategy\":\"KFC India executed a gamified campaign across email, push notifications, and in-app messages. Since they used Braze, they were able to easily activate the campaign in under 10 days with little additional resources.\",\"_type\":\"caseStudy\",\"_updatedAt\":\"2024-10-30T20:09:30Z\",\"author\":null,\"partners\":[{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\",\"_key\":\"NrPTSijr\"},{\"_ref\":\"imported-craft-17964\",\"_type\":\"reference\",\"_key\":\"V71rWDNn\"}],\"publishedAt\":\"2024-10-30T20:09:29.317Z\",\"language\":\"en-us\",\"categories\":{\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"HQUBDPsa\"},{\"_ref\":\"imported-craft-484\",\"_type\":\"reference\",\"_key\":\"iHHYtrld\"},{\"_ref\":\"imported-craft-143746\",\"_type\":\"reference\",\"_key\":\"m2O7p91K\"}],\"productFeatures\":[{\"_ref\":\"c7825ea5-c4c6-4da3-b900-065d1d0bfe83\",\"_type\":\"reference\",\"_key\":\"Gz1plX9o\"},{\"_ref\":\"imported-craft-49349\",\"_type\":\"reference\",\"_key\":\"lzNcQ7aG\"},{\"_ref\":\"imported-craft-27527\",\"_type\":\"reference\",\"_key\":\"zqPSgO2k\"}],\"useCases\":[{\"_ref\":\"imported-craft-477\",\"_type\":\"reference\",\"_key\":\"E2FbsSAf\"},{\"_key\":\"FJTMbBUm\",\"_ref\":\"imported-craft-480\",\"_type\":\"reference\"}]},\"_id\":\"imported-craft-1014357\",\"results\":\"The \\\"Bucket It\\\" campaign led to 22% increase in average daily orders per store, 23% lift in daily revenue per store, 22% growth in new users, and 27% growth in repeat orders.\",\"_createdAt\":\"2024-06-29T00:26:43Z\",\"company\":{\"_createdAt\":\"2024-06-29T00:23:35Z\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"_rev\":\"XnxiJKnCTtm6dskwmuKULd\",\"_type\":\"company\",\"name\":\"KFC India\",\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/65720f212a21184c03ba62d697f035c130107c4e-1600x900.png\"}},\"onDark\":null,\"onLight\":null},\"url\":null,\"_id\":\"imported-craft-1014707\"},\"metrics\":[{\"description\":\"Lift in daily revenue per store\",\"_key\":\"BW95XQq3\",\"value\":\"23%\"},{\"description\":\"Increase in average daily orders per store\",\"_key\":\"41jlgN6S\",\"value\":\"22%\"},{\"description\":\"Growth in repeat users\",\"_key\":\"sh8B4wtE\",\"value\":\"27%\"}],\"seo\":{\"slug\":{\"current\":\"kfc-india-case-study\"},\"noFollow\":false,\"pageTitle\":\"KFC India boosts customer retention and revenue with gamified “Bucket It” campaign\",\"pageDescription\":\"KFC India increases user acquisition and retention through a gamified cross-channel campaign.\",\"openGraphImage\":{\"asset\":{\"_ref\":\"image-1f7314a67c3564d7354c0cd02651b40452dd8d35-2400x1256-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"noIndex\":false},\"problem\":\"Despite a strong market preference, KFC India wanted to further grow their engagement and conversion rates on the mobile app. The team needed a way to enhance app appeal and functionality to meet evolving consumer expectations without relying on too many tech resources. They were also looking to better activate their existing customers.\",\"title\":\"KFC India boosts customer retention and revenue with gamified “Bucket It” campaign\",\"body\":[{\"markDefs\":[],\"children\":[{\"_key\":\"b04fc0d5634a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the largest and most loved fast food brands, KFC operates more than 30,000 restaurants worldwide. The KFC India brand has over 1,000 locations and is one of the key growth markets for the global brand. Their mission is to be the biggest, most heart-led QSR brand in the world.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b04fc0d5634a\"},{\"markDefs\":[],\"children\":[{\"text\":\"For KFC India, the customer is at the center of everything they do. They align all brand efforts with providing ease, value, and access to the customer, which is why customer engagement is integral to their success. In their view, better engagement drives more brand stickiness, which leads to longer lifetime value.\",\"_key\":\"d48fe54221280\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d48fe5422128\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cc9872642c27\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"KFC India turned to Braze for the ability to give them a detailed and holistic view of their customer, campaigns, and analytics. They were also looking to launch more innovative campaigns, and had been stifled by their previous platform. They were excited to bring their more creative ideas to life after integrating Braze.\",\"_key\":\"cc9872642c270\"}]},{\"style\":\"normal\",\"_key\":\"f4eb62905ecd\",\"markDefs\":[],\"children\":[{\"_key\":\"f4eb62905ecd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building a More Engaging App Experience\"}],\"_type\":\"block\"},{\"_key\":\"d87f409d7e97\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://web-assets.bcg.com/38/14/41fdfa494a9b84aaa32c47cc92b0/mobile-gaming-market-opportunity.pdf\",\"_key\":\"bed343010dba\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Despite its strong market presence, KFC India saw the opportunity to increase app engagement, drive more purchases, and increase new customer growth. Due to the \",\"_key\":\"d87f409d7e970\"},{\"marks\":[\"bed343010dba\"],\"text\":\"rising popularity of online gaming in India\",\"_key\":\"d87f409d7e971\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", KFC India had previously launched a gamified, cricket-themed campaign that helped drive engagement and conversions. With those learnings in mind, they came up with the “Bucket It” game.\",\"_key\":\"d87f409d7e972\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"text\":\"The “Bucket It” campaign encourages users to play a game to earn rewards like free menu items and money off orders. As the game itself was played on an external page, KFC India relied on an in-app message to redirect customers to the game. To drive higher awareness and participation in the campaign, the whole campaign extended across multiple channels:\",\"_key\":\"600a90aab05a0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"600a90aab05a\"},{\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"6ab237e2859d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"6ab237e2859d\"],\"text\":\"Push notifications\",\"_key\":\"2a77ca32c6f00\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", sent daily to users who had not redeemed rewards in the last 3 days\",\"_key\":\"2a77ca32c6f01\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2a77ca32c6f0\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d474fbc736ad\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-131376\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"15e9eb60809a\"}],\"children\":[{\"text\":\"Emails\",\"_key\":\"d474fbc736ad0\",\"_type\":\"span\",\"marks\":[\"15e9eb60809a\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", sent biweekly to users who had not redeemed rewards in the last 3 days\",\"_key\":\"d474fbc736ad1\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7a5817689671\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-971265\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d5afa36334ad\"}],\"children\":[{\"text\":\"SMS\",\"_key\":\"7a58176896710\",\"_type\":\"span\",\"marks\":[\"d5afa36334ad\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", sent biweekly to those likely to engage in new transactions as well as reminders to those who had already been engaged but had not responded in 7 days\",\"_key\":\"7a58176896711\"}],\"level\":1},{\"style\":\"normal\",\"_key\":\"459420054544\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17714\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"3ab3864776b4\"}],\"children\":[{\"_key\":\"4594200545440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Side up \"},{\"_key\":\"4594200545441\",\"_type\":\"span\",\"marks\":[\"3ab3864776b4\"],\"text\":\"IAM\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" sent daily to all users who had not redeemed their rewards\",\"_key\":\"4594200545442\"}],\"level\":1,\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"b1782de49b4c\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"59cc6188ad29\",\"reference\":{\"_ref\":\"imported-craft-5842\",\"_type\":\"reference\"}},{\"_key\":\"52804b8f0635\",\"reference\":{\"_ref\":\"imported-craft-17950\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"reference\":{\"_ref\":\"imported-craft-88425\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"ba7578821db8\"}],\"children\":[{\"_key\":\"b1782de49b4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each message was personalized using \"},{\"_type\":\"span\",\"marks\":[\"59cc6188ad29\"],\"text\":\"Liquid\",\"_key\":\"b1782de49b4c1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" with coupon codes and offer attributes. KFC India also leveraged \",\"_key\":\"b1782de49b4c2\"},{\"_type\":\"span\",\"marks\":[\"52804b8f0635\"],\"text\":\"Facebook\",\"_key\":\"b1782de49b4c3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and \",\"_key\":\"b1782de49b4c4\"},{\"_key\":\"b1782de49b4c5\",\"_type\":\"span\",\"marks\":[\"ba7578821db8\"],\"text\":\"Google\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" for targeted advertising to further amplify the campaign.\",\"_key\":\"b1782de49b4c6\"}],\"_type\":\"block\"},{\"caption\":null,\"_key\":\"5phP4vj1\",\"asset\":{\"_ref\":\"image-f8a71f1db57e83661c5ba63ef813ca88842ca1ca-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"z6N1cAJy\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-caa7cfb8ee4f92986112bbbf85b8cc8ca3f2021f-2400x1210-png\"}},{\"children\":[{\"_key\":\"ffabeb340a5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To ensure the success of the campaign, it was important to manage performance in real-time, identifying opportunities for optimization based on user interactions. To do this, KFC India uses Braze Alloys tech partners \"},{\"_type\":\"span\",\"marks\":[\"4bc338b93b21\"],\"text\":\"Branch\",\"_key\":\"ffabeb340a5d1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" for tracking and \",\"_key\":\"ffabeb340a5d2\"},{\"_type\":\"span\",\"marks\":[\"75fe3fca7916\"],\"text\":\"Snowflake\",\"_key\":\"ffabeb340a5d3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" for robust data management and query handling. Throughout the campaign, KFC India continuously \",\"_key\":\"ffabeb340a5d4\"},{\"_type\":\"span\",\"marks\":[\"0619c3b7fa6c\"],\"text\":\"analyzed user engagement data\",\"_key\":\"ffabeb340a5d5\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", allowing them to tweak and optimize the game mechanics and user flows. This ongoing optimization helped maintain high engagement levels and adapt to changing user behavior.\",\"_key\":\"ffabeb340a5d6\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ffabeb340a5d\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17964\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"4bc338b93b21\"},{\"reference\":{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"75fe3fca7916\"},{\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics\",\"_key\":\"0619c3b7fa6c\",\"_type\":\"link\"}]},{\"_ref\":\"imported-craft-testimonial-from-doc-1014357-block-4\",\"_type\":\"testimonialReference\",\"_key\":\"4fLuJrtQ8NLSctLnYdVQe\"},{\"_key\":\"456916c97be4\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Impact of the 'Bucket It' Campaign\",\"_key\":\"456916c97be40\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"353deed39e15\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"The \\\"Bucket It\\\" campaign was a resounding success for the KFC India team, leading to a 22% increase in average daily orders per store and 23% lift in daily revenue per store. It also helped improve user acquisition and retention with a 22% growth in new users and a 27% growth in repeat orders. They also saw a 3X jump in game sessions from the in-app message redirect to the game, with 80% of all game sessions attributed to the in-app message. Lastly, the SMS drove a 20% higher conversion rate than average SMS campaign conversions for that month.\",\"_key\":\"353deed39e150\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Through the strategic use of Braze, KFC India effectively aligned this campaign with its broader business goals, enhancing brand loyalty and maximizing revenue.\",\"_key\":\"87151af50a880\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"87151af50a88\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"aa16eb05f6d50\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aa16eb05f6d5\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5113011cf818\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gamification as a growth lever:\",\"_key\":\"5113011cf8180\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Incorporating game elements into digital platforms can significantly enhance user engagement and retention, turning mundane interactions into exciting and rewarding experiences.\",\"_key\":\"5113011cf8181\"}]},{\"style\":\"normal\",\"_key\":\"21efb946a0f2\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization drives conversion:\",\"_key\":\"21efb946a0f20\"},{\"marks\":[],\"text\":\" Tailoring content and rewards to individual user behaviors and preferences can increase the effectiveness of marketing campaigns, leading to higher engagement and sales.\",\"_key\":\"21efb946a0f21\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The importance of cross-channel communication:\",\"_key\":\"a6f7edc8e08c0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Using a variety of communication channels ensures that the message reaches the customer in multiple contexts, reinforcing engagement and driving campaign success.\",\"_key\":\"a6f7edc8e08c1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a6f7edc8e08c\",\"listItem\":\"number\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"328ba0ddd578\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"cce162043994\",\"reference\":{\"_ref\":\"imported-craft-128764\",\"_type\":\"reference\"}},{\"reference\":{\"_ref\":\"imported-craft-712480\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b649ff4ef286\"},{\"reference\":{\"_ref\":\"imported-craft-811668\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"7b2a6c3ae995\"}],\"children\":[{\"text\":\"Interested in learning more ways KFC uses Braze to bring better experiences to their customers?\",\"_key\":\"328ba0ddd5780\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" See how \",\"_key\":\"328ba0ddd5781\"},{\"marks\":[\"cce162043994\"],\"text\":\"KFC Ecuador boosted revenue by 15%\",\"_key\":\"328ba0ddd5782\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"328ba0ddd5783\"},{\"_type\":\"span\",\"marks\":[\"b649ff4ef286\"],\"text\":\"KFC Australia optimized SMS to increase purchases by 3X\",\"_key\":\"328ba0ddd5784\"},{\"marks\":[],\"text\":\", and \",\"_key\":\"328ba0ddd5785\",\"_type\":\"span\"},{\"_key\":\"328ba0ddd5786\",\"_type\":\"span\",\"marks\":[\"7b2a6c3ae995\"],\"text\":\"KFC Trinidad and Tobago leveraged Canvas to drive revenue\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"328ba0ddd5787\"}]},{\"_key\":\"f824ca8ebc6b\",\"markDefs\":[],\"children\":[{\"text\":\"\",\"_key\":\"696ca8a7f75b\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"2799bdd24576\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/engagement-in-action-monetization-guide\",\"_key\":\"bb49c42bd4c3\"}],\"children\":[{\"marks\":[\"em\"],\"text\":\"Want to learn how you can go beyond traditional messaging to provide experiences that inspire customers to make transactions and repeat purchases? Download \",\"_key\":\"c20c7440b8b2\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"em\",\"bb49c42bd4c3\"],\"text\":\"Monetization in Action: Turning engagement into revenue and profit\",\"_key\":\"19231c8321c0\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\",\"_key\":\"cbaf6dc4b593\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"publicationDates\":{\"publishedAt\":\"2024-06-05T09:22:18-04:00\",\"updatedAt\":\"2024-06-05T09:35:19-04:00\"}}}],\"backgroundColor\":{\"_type\":\"simplerColor\",\"label\":\"Heat 2\",\"value\":\"linear-gradient(323deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"stats\":null,\"videoReference\":null,\"ctaLink\":null,\"bodyLeft\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L21\",null,{\"links\":null,\"underHeroBody\":null,\"backgroundColor\":{\"label\":\"Supergraphic 4\",\"value\":\"supergraphic-4\"},\"_key\":\"e69675e7bc48\",\"marketoForm\":null,\"mode\":\"manual\",\"backgroundIsCustomized\":true,\"_type\":\"resourceCardDeck\",\"allowedResourceTypes\":[\"caseStudy\",\"blogPost\",\"guide\"],\"components\":null,\"bodyRight\":null,\"ctaButtonStyle\":\"black-button\",\"resourceLimit\":3,\"ctaButtonSize\":\"xl\",\"cards\":null,\"bodyLeft\":null,\"ctaText\":\"View the Blog\",\"videoReference\":null,\"embeddedForm\":null,\"heading\":{\"text\":[{\"children\":[{\"_key\":\"5cdd00ba31d8\",\"_type\":\"span\",\"text\":\"Check out the resources.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"af30969f24b4\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-md\",\"_type\":\"object\"},\"ctaLink\":{\"_createdAt\":\"2024-06-02T16:51:08Z\",\"language\":\"en-us\",\"seo\":{\"_type\":\"seo\",\"noIndex\":false,\"slug\":{\"current\":\"/resources/articles\",\"_type\":\"slug\"},\"noFollow\":false},\"_id\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"title\":\"Blog\",\"mandatoryBodyComponents\":[{\"component\":\"blogPostListing\",\"_type\":\"singletonPageComponent\",\"_key\":\"05c3c2c46476\"}],\"_type\":\"page\",\"_updatedAt\":\"2024-06-28T18:32:17Z\",\"_rev\":\"p92WeIHLmx3eRj4zhsTJRt\"},\"contentCards\":null,\"companies\":null,\"resources\":[{\"style\":\"default\",\"_key\":\"f08b867eb858\",\"resource\":{\"resourceLink\":\"https://www.canva.com/design/DAF42P8Y6u0/ge_cALnQApOqacZX5Vt8vA/view\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"embeddedForm\":{\"submitButtonText\":\"Read Now\",\"thankYouHeadline\":\"Thank You\",\"redirectUrl\":{\"actionType\":\"link\",\"href\":\"https://www.canva.com/design/DAF42P8Y6u0/ge_cALnQApOqacZX5Vt8vA/view\"},\"submitBehavior\":\"otherRedirect\",\"marketoForm\":{\"_type\":\"reference\",\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\"}},\"publishedAt\":\"2024-10-04T19:28:17.090Z\",\"description\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"No matter your industry, keeping up with the latest marketing trends has become essential if you want to stay competitive. But as AI-driven engagement tools become available, more data is collected that needs to be managed, and new messaging channels emerge, it can be difficult to know where to start and what to look for when creating or modifying your strategy.\",\"_key\":\"ffe5cd4e38020\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ffe5cd4e3802\"},{\"_key\":\"d5bd3f9d7e6a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To help out, we assembled our fourth annual Global Customer Engagement Review. In the 2024 edition, we surveyed 1,900 VP+ marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.\",\"_key\":\"d5bd3f9d7e6a0\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"language\":\"en-us\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"a book titled customer engagement review with a man in a green suit\",\"caption\":\"2024 customer engagement trends report\",\"asset\":{\"_ref\":\"image-7a41b9788a8aaafae1cbc6c66ea65c817207e66a-500x500-png\",\"_type\":\"reference\"}},\"hideFromSearch\":false,\"_updatedAt\":\"2024-10-04T19:28:17Z\",\"body\":[{\"body\":[{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The top three trends shaping customer engagement in 2024\",\"_key\":\"6f1c7f7755c00\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a430ed1079e1\"},{\"children\":[{\"_key\":\"e544bc64c24c\",\"_type\":\"span\",\"marks\":[],\"text\":\"How AI, data agility, and the right cross-channel engagement platform can help marketers achieve their goals\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aacb32954ccb\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"a87606065073\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Real-life campaigns leading brands are using to separate themselves from the pack\",\"_key\":\"8fb91c46b0e5\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"}],\"textColor\":\"dark\",\"backgroundIsCustomized\":false,\"mask\":\"none\",\"eyebrow\":{\"headingLevel\":\"h4\"},\"heading\":{\"headingSize\":\"display-lg\",\"text\":[{\"style\":\"normal\",\"_key\":\"f1a874c341c0\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Explore the review to uncover:\",\"_key\":\"b79ed225baab0\"}],\"_type\":\"block\"}],\"headingLevel\":\"h3\"},\"mediaType\":\"image\",\"_key\":\"19ad7378a830\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"image\":{\"asset\":{\"_ref\":\"image-10495a1dda92dd73e123bce964108c9a56356223-998x998-jpg\",\"_type\":\"reference\"},\"_type\":\"image\"},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_type\":\"switchback\",\"mediaSide\":\"left\",\"padding\":{\"top\":64,\"bottom\":64}}],\"resourceType\":\"link\",\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-749b813434672dc2d166dfd4a9a9c6e5328c9d45-pdf\",\"_type\":\"reference\"}},\"hideFromListing\":false,\"categories\":{\"topics\":null,\"useCases\":[{\"_id\":\"imported-craft-479\",\"_updatedAt\":\"2025-01-02T08:54:52Z\",\"slug\":{\"current\":\"engagement\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVqL7\",\"_type\":\"useCase\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Engagement\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"エンゲージメント\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"Engagement\"}]}],\"industries\":null},\"publicationDates\":{\"publishedAt\":\"2024-02-26T11:51:00-05:00\",\"updatedAt\":\"2024-03-20T14:31:54-04:00\"},\"_type\":\"report\",\"_id\":\"imported-craft-902051\",\"_rev\":\"6j6P61R1foxseviy5hzjdf\",\"title\":\"2024 Global Customer Engagement Review\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"2024 Global Customer Engagement Review: Insights and Trends\",\"pageDescription\":\"Explore the 2024 Global Customer Engagement Review with insights on marketing and customer engagement trends.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-843b09a1e53b86b5eb3033af83574ed5ce1adb37-600x315-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"2024-global-customer-engagement-review\"}}},\"_type\":\"resourceCard\"},{\"resource\":{\"resourceType\":\"document\",\"description\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Need to brainstorm new messaging and find innovative ways to meet your business goals? Or have an existing campaign that you want to take to greater heights? In today’s fast-moving customer engagement landscape, even the savviest brands can use a little help to stay ahead of the curve and build strong, sustainable customer relationships.\",\"_key\":\"126cd1b787950\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"126cd1b78795\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d948945ba975\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases—inspired by real campaigns carried out by Braze customers—can be easily customized to fit your unique needs and address your unique challenges. The guide is structured as a library of customer engagement use cases, making it easy to skip to the growth levers (e.g. Activation, Monetization, Retention) or campaigns (e.g. abandoned cart, loyalty enrollment, year-in-review) that interest you.\",\"_key\":\"d948945ba9750\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8f3e6ef41f7c\",\"markDefs\":[],\"children\":[{\"text\":\"From learning how to effectively drive new users to download your app to exploring how to leverage iOS Live Activities to provide ongoing updates to your customer base, the Braze Inspiration guide has something for every marketer who’s ready to elevate their customer engagement strategy.\",\"_key\":\"8f3e6ef41f7c0\",\"_type\":\"span\",\"marks\":[]}]}],\"featuredImage\":{\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-51bd55146af8b62424bd2e9136ee3815ee0171d6-1920x1080-png\",\"_type\":\"reference\"}},\"seo\":{\"pageTitle\":\"Braze Inspiration Guide | Customer Engagement Campaigns\",\"pageDescription\":\"Get inspired with 50+ real-world use cases in the Braze Inspiration Guide. Discover innovative customer engagement campaigns to enhance marketing results.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cc6a76abe0416c7e45f3949b86e4fca1511681b6-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"braze-inspiration-guide\"},\"noFollow\":false},\"publishedAt\":\"2024-10-17T17:35:54.906Z\",\"body\":[{\"_type\":\"switchback\",\"mediaType\":\"image\",\"mediaSide\":\"left\",\"_key\":\"6afcd39524df\",\"backgroundIsCustomized\":false,\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"body\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3b01e375b012\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Key messaging channels that every marketer should know\",\"_key\":\"235ad9ef377b0\"}],\"level\":1},{\"_key\":\"f7bcc1f90409\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"50 campaigns including app downloads, seasonal promotions, product adoption, loyalty and more\",\"_key\":\"7490625c5d800\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0f5c4f6f6c08\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Proven tactics that brands leverage across the customer lifecycle to increase engagement\",\"_key\":\"b14e8cb4d92b0\"}]}],\"eyebrow\":{\"headingLevel\":\"h4\"},\"textColor\":\"dark\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"mask\":\"none\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-50b2813f671a907d53c948e128469dd5fc56fb8b-998x998-jpg\",\"_type\":\"reference\"}},\"padding\":{\"top\":64,\"bottom\":64},\"heading\":{\"text\":[{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Download the Braze Inspiration Guide to uncover:\",\"_key\":\"d2b1f90706ab0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fc98d41d4f00\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\"}}],\"_rev\":\"jvX45fVrMTONcXvY2Ez1jG\",\"document\":{\"_type\":\"file\",\"asset\":{\"_ref\":\"file-620a1b1736d7a3aa2b5857d54c63245976f1b72d-pdf\",\"_type\":\"reference\"}},\"_type\":\"guide\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"hideFromSearch\":false,\"title\":\"Braze Inspiration Guide\",\"_updatedAt\":\"2024-10-17T17:35:55Z\",\"language\":\"en-us\",\"_id\":\"imported-craft-124989\",\"hideFromListing\":false,\"publicationDates\":{\"publishedAt\":\"2023-09-07T09:00:00-04:00\",\"updatedAt\":\"2024-02-05T22:46:36-05:00\"},\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_type\":\"reference\",\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\"},\"submitButtonText\":\"Find Out More\"},\"categories\":null},\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"e6053ab4a9d1\"},{\"style\":\"default\",\"_key\":\"23679293a5bf\",\"resource\":{\"hideFromSearch\":false,\"resourceType\":\"document\",\"_createdAt\":\"2024-05-22T16:28:33Z\",\"_id\":\"imported-craft-134476\",\"_rev\":\"5y7swPKAcYPWMoG0mzI44F\",\"description\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ba95e56ad45b\",\"markDefs\":[],\"children\":[{\"_key\":\"ba95e56ad45b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A cross-channel approach to marketing is becoming increasingly essential for delivering the kind of cohesive experiences customers have come to expect. But while most marketers understand the importance of meeting customers where they are, half of them lack the means to make it happen.\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8c7aac782505\",\"markDefs\":[],\"children\":[{\"_key\":\"8c7aac7825050\",\"_type\":\"span\",\"marks\":[],\"text\":\"If that sounds familiar, our guide \"},{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences \",\"_key\":\"8c7aac7825051\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"is for you.\",\"_key\":\"8c7aac7825052\"}]}],\"body\":[{\"mediaType\":\"image\",\"backgroundIsCustomized\":false,\"mask\":\"none\",\"image\":{\"_type\":\"image\",\"alt\":\"a bunch of flyers are sitting on top of each other on a table .\",\"asset\":{\"_ref\":\"image-f01de60d32f2fb6f0d2eda7364f2da1dfd317c29-998x998-jpg\",\"_type\":\"reference\"}},\"eyebrow\":{\"headingLevel\":\"h4\"},\"_type\":\"switchback\",\"_key\":\"558685435189\",\"body\":[{\"children\":[{\"marks\":[],\"text\":\"How to find the right channel mix for your customer engagement goals\",\"_key\":\"b902a9e6fe4a0\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"359127954b71\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"22798706dfb9\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"The channel combinations you’ll want to prioritize to maximize sessions per user, purchases per user, and average user lifetime\",\"_key\":\"e7af43a798e10\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"938cb094333c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How adding additional emerging channels can bolster engagement\",\"_key\":\"a6f8f0dd0baf0\"}],\"level\":1}],\"mediaSide\":\"left\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"f0ab16e55653\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In this exclusive Braze guide, get up to speed on:\",\"_key\":\"f9dafbc14b370\"}],\"_type\":\"block\"}],\"headingLevel\":\"h3\",\"headingSize\":\"display-lg\"},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"textColor\":\"dark\",\"padding\":{\"top\":64,\"bottom\":64}},{\"textColor\":\"dark\",\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"layout\":\"carousel\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"backgroundIsCustomized\":false,\"padding\":{\"bottom\":64,\"top\":64},\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"4ba4b3c14ed8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze research has found that when brands embrace cross-channel, they can boost their users’ lifetimes by 76% (https://www.braze.com/resources/reports-and-guides/2021-global-customer-engagement-review), compared to users who receive messages only in a single channel\\\"\",\"_key\":\"02b32de7f5830\"}],\"_type\":\"block\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"_type\":\"testimonialPanel\",\"_key\":\"58df9897dc73\",\"subheading\":\"The Cross-Channel Marketing Difference\"}],\"publicationDates\":{\"publishedAt\":\"2024-04-15T09:58:00-04:00\",\"updatedAt\":\"2024-05-31T11:57:04-04:00\"},\"hideFromListing\":false,\"language\":\"en-us\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"an advertisement for braze mix and match supercharge engagement monetization and retention with cross-channel experiences\",\"asset\":{\"_ref\":\"image-3d625dd560e2af54d1b11e87beaecc2fcbd3e3be-600x250-png\",\"_type\":\"reference\"}},\"document\":{\"_type\":\"file\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"file-d004b8a8b038dd845b5345d60ebe4f789c2134d4-pdf\"}},\"seo\":{\"noIndex\":false,\"slug\":{\"current\":\"the-cross-channel-marketing-difference-report\"},\"noFollow\":false,\"pageTitle\":\"Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences\",\"pageDescription\":\"Truly successful cross-channel marketing messaging doesn’t mean using every channel out there to spam your customers. So how do you find the right mix of channels to deliver brilliant experiences? Download our guide for a deep dive into all things cross-channel.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b78dec51e65c487ba687be2659d05eaed89b1aad-1500x1500-png\",\"_type\":\"reference\"}}},\"_type\":\"guide\",\"categories\":{\"topics\":[{\"name\":[{\"_key\":\"en-us\",\"value\":\"Personalization\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"パーソナライゼーション\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"개인화\"}],\"_id\":\"imported-craft-485\",\"_updatedAt\":\"2025-01-02T08:53:24Z\",\"slug\":{\"current\":\"personalization\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVYpZ\",\"_type\":\"topic\"}],\"useCases\":null,\"industries\":null},\"title\":\"Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences\",\"embeddedForm\":{\"submitBehavior\":\"thankYouPage\",\"marketoForm\":{\"_type\":\"reference\",\"_ref\":\"f7f81e9f-e521-4e3c-b880-c9379ad45162\"},\"submitButtonText\":\"Find Out More\"},\"_updatedAt\":\"2024-08-09T20:56:36Z\"},\"_type\":\"resourceCard\"},{\"_key\":\"57eb4bf6a76b\",\"featuredImageOverride\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cc17a3020ab69d309f580639da0ca2984639369e-768x936-png\",\"_type\":\"reference\"}},\"resource\":{\"categories\":null,\"language\":\"en-us\",\"body\":[{\"components\":[{\"_type\":\"hero\",\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"bodyLeft\":[{\"_key\":\"05b449ad964c\",\"markDefs\":[],\"children\":[{\"text\":\"Gain ongoing insights into how your engagement efforts stack up with this exclusive tool, powered by Braze, Looker, and Snowflake. From email benchmarks to typical app engagement levels, it's all in here!\",\"_key\":\"4c45664248050\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"ctaBar\",\"_key\":\"64ba811d6b8d\",\"ctas\":[{\"_ref\":\"36ef2408-146c-43a6-b036-f6775feb0218\",\"_type\":\"reference\",\"_key\":\"021a273467d2\"}]}],\"eyebrow\":{\"color\":{\"label\":\"White\",\"value\":\"hsla(0, 0%, 100%, 1)\"},\"text\":[{\"style\":\"normal\",\"_key\":\"d58ab535ea2f\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Know where you stand\",\"_key\":\"f7afbf938d1f0\"}],\"_type\":\"block\"}],\"headingLevel\":\"h4\"},\"_key\":\"645834ba94ec\",\"layout\":\"sideBySide\",\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"textColor\":\"light\",\"padding\":{\"top\":64,\"bottom\":0},\"backgroundIsCustomized\":false,\"rightContentType\":\"body\",\"heading\":{\"text\":[{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7297b889f435\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Benchmarks\",\"_key\":\"543901ebb20e0\"}]}],\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\"},\"eyebrowType\":\"standard\",\"mediaType\":\"image\",\"mask\":\"none\",\"bodyRight\":[{\"_type\":\"listEmbed\",\"_key\":\"c048e6c6f978\",\"items\":[{\"_key\":\"77c3fc893f5f\",\"heading\":\"Channel consolidation\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"cursor-box\"},\"description\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Eliminate redundancy, sprawl, and channel silos by consolidating customer engagement into a single, purpose-built solution.\",\"_key\":\"922b4615121e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b802dfe43065\",\"markDefs\":[]}]},{\"heading\":\"Unified marketing workflow\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"dataflow-02\"},\"description\":[{\"style\":\"normal\",\"_key\":\"6d1a306f238b\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Move quickly from ideation to execution to launch without having to switch between multiple different channel-specific platforms.\",\"_key\":\"746b50836c530\",\"_type\":\"span\"}],\"_type\":\"block\"}],\"_key\":\"5a59cadece6c256d9999392778d30ae7\"},{\"_key\":\"84ec83a0b7781c0742de721d884294d8\",\"heading\":\"Cross-channel visibility\",\"icon\":{\"provider\":\"braze\",\"_type\":\"icon\",\"name\":\"alarm-clock\"},\"description\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Maintain a comprehensive, cross-channel view of the customer and customer engagement performance.\",\"_key\":\"fcccff37b1a40\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b17d81f65433\",\"markDefs\":[]}]}],\"direction\":\"vertical\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fdd829c47bac\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"\",\"_key\":\"22321ed5fbf1\"}]}]}],\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"slanted\"},\"isScrolling\":false,\"padding\":{\"top\":64,\"bottom\":64},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"backgroundIsCustomized\":true,\"backgroundColor\":{\"label\":\"Heat 1\",\"value\":\"linear-gradient(127deg, #C9C4FF -18.91%, #801ED7 44.07%, #FFA524 104.04%)\"},\"_key\":\"2ba7948025dc\",\"_type\":\"section\"},{\"_type\":\"embed\",\"_key\":\"0ea1e570c2f7\",\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"backgroundIsCustomized\":false,\"sectionId\":{\"current\":\"embed-0ea1e570c2f7\",\"_type\":\"slug\"},\"textColor\":\"dark\",\"padding\":{\"bottom\":64,\"top\":64},\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"code\":\"\u003ciframe aria-label=\\\"Customer Engagement Benchmarks Tool by Braze\\\" src=\\\"https://lookerpartner.braze.com/login/embed/%2Fembed%2Fdashboards-next%2Fbenchmarks_2.0%3A%3Abenchmarks%3Fembed_domain%3Dhttps%3A%2F%2Fwww.braze.com?nonce=%2286aa5f17214612275d3bd3ba36657359%22\u0026time=1718675599\u0026session_length=86400\u0026external_user_id=%22perspective%22\u0026permissions=%5B%22see_user_dashboards%22%2C%22access_data%22%5D\u0026models=%5B%22benchmarks_2.0%22%5D\u0026group_ids=%5B%5D\u0026external_group_id=%22Benchmarks%22\u0026user_attributes=%7B%7D\u0026access_filters=%7B%7D\u0026first_name=%22perspective%22\u0026last_name=%22looker%22\u0026force_logout_login=true\u0026signature=pot6OMOtdUHbCJk5O%2BwQRG%2BTndg%3D\\\"\u003e\"},{\"_ref\":\"08ad1fd8-3297-4822-8868-784e6c15c46c\",\"_type\":\"sharedComponentReference\",\"_key\":\"1d040a2aef4f\"},{\"backgroundIsCustomized\":false,\"textColor\":\"dark\",\"padding\":{\"top\":64,\"bottom\":64},\"edgeTreatments\":{\"top\":\"straight\",\"bottom\":\"straight\"},\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"045ef675c7dd\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"This \",\"_key\":\"3bc5349758b0\"}],\"_type\":\"block\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"_type\":\"switcher\",\"_key\":\"2fac6f2fd07e\"}],\"_id\":\"imported-craft-69311\",\"title\":\"Benchmarks\",\"_createdAt\":\"2024-06-05T19:00:16Z\",\"_rev\":\"whpRLkwvxva49hcLZeR23P\",\"_type\":\"page\",\"seo\":{\"slug\":{\"current\":\"resources/benchmarks\"},\"noFollow\":true,\"pageTitle\":\"Customer Engagement Benchmarks Tool by Braze \",\"pageDescription\":\"Leverage Braze customer engagement benchmarks to evaluate your marketing performance and optimize strategies for higher customer satisfaction and retention.\",\"noIndex\":true},\"publishedAt\":\"2024-10-25T17:49:13.303Z\",\"_updatedAt\":\"2025-01-16T15:39:15Z\"},\"_type\":\"resourceCard\",\"style\":\"fullBleed\"},{\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"1dc452295378\",\"resource\":{\"excerpt\":\"Find out the top 2024 QSR marketing trends to watch, according to the latest analysis from the fourth-annual Braze Global Customer Engagement Review.\\n\",\"publicationDates\":{\"publishedAt\":\"2024-05-24T10:57:00-04:00\",\"_type\":\"publicationDates\"},\"title\":\"2024 QSR Marketing Trends to Watch\",\"seo\":{\"noIndex\":false,\"slug\":{\"current\":\"2024-qsr-marketing-trends-to-watch\"},\"noFollow\":false,\"pageTitle\":\"2024 QSR Marketing Trends to Watch\",\"pageDescription\":\"Find out the top 2024 QSR marketing trends to watch, according to the latest analysis from the fourth-annual Braze Global Customer Engagement Review.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7b9a89a794d00fb4d9e22e05e1c9364da89f8a4a-2400x1256-png\",\"_type\":\"reference\"}}},\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"language\":\"en-us\",\"_id\":\"imported-craft-1005030\",\"author\":[{\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\",\"_key\":\"aEr68LG9e1CApkCof_cC4\"}],\"_type\":\"blogPost\",\"body\":[{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a2942d3f7802\"},{\"_type\":\"internalLink\",\"_key\":\"27d08b43a808\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"children\":[{\"_key\":\"49ca035de2090\",\"_type\":\"span\",\"marks\":[],\"text\":\"The findings from this year’s \"},{\"_type\":\"span\",\"marks\":[\"a2942d3f7802\"],\"text\":\"Global Customer Engagement Review\",\"_key\":\"49ca035de2091\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" (CER) are in. This annual update on the state of \",\"_key\":\"49ca035de2092\"},{\"_type\":\"span\",\"marks\":[\"27d08b43a808\"],\"text\":\"customer engagement\",\"_key\":\"49ca035de2093\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" across industries and regions is a must-read for marketers. Our 2024 report draws insights from a survey of 1,900 VP+ marketing decision-makers across 14 countries in three global regions; an analysis of proprietary Braze data, which includes 9 billion global user and nearly 1,000 Braze customers in 50+ countries; and in-depth interviews with marketing leaders from best-in-class brands across five industries.\",\"_key\":\"49ca035de2094\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"49ca035de209\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e679d7ab085d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve identified the most important insights marketers across the globe need to know about and presented them in the fourth edition of the CER. We’ve also broken out region- and industry-specific learnings. Keep reading to find out the top 2024 marketing trends to watch for quick service restaurants (QSRs) and delivery brands.\",\"_key\":\"e679d7ab085d0\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7b8e24995d0d\",\"markDefs\":[],\"children\":[{\"_key\":\"7b8e24995d0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Top 3 Key Takeaways for QSR and On-Demand Food and Beverage (ODFB) Marketers\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Our analysis identified three areas of focus related to customer engagement and marketing for QSR and on-demand food and beverage brands. Let’s dive in.\",\"_key\":\"de9e563f86cb0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"de9e563f86cb\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"1. Doing More with Less: Brands in this industry are among the most likely to have exceeded their revenue goals in 2023, but among the least likely to be optimistic about budget increases for 2024\",\"_key\":\"0c476b4440490\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"0c476b444049\"},{\"style\":\"normal\",\"_key\":\"bc492a927179\",\"markDefs\":[],\"children\":[{\"_key\":\"bc492a9271790\",\"_type\":\"span\",\"marks\":[],\"text\":\"QSR brands have embraced apps, kiosks, and QR codes to reduce their costs and increase convenience for their customers, and it appears to be paying off: The brands are among the most likely to have reported exceeding their revenue goals over the past year.\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"While they’re ahead of all other industries, except consumer packaged goods, these results don’t appear to have helped with optimism around budget growth in 2024. Only 68% of these marketers see increases coming this year, compared with 87% of retail and eCommerce teams and 77% of media and entertainment teams.\",\"_key\":\"d57eaed634ba0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d57eaed634ba\"},{\"caption\":null,\"_key\":\"HABAdwv6\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-64bf8044a86548d2edfe6e584d22c71404f8f16c-2400x838-png\"},\"_type\":\"richImage\",\"alt\":null},{\"style\":\"normal\",\"_key\":\"415ffcbc962e\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"With budgets more or less staying flat, QSR and on-demand food and delivery brands will have to be more efficient with time and resources. This could look like A/B testing, more effective use of data, and better AI adoption.\",\"_key\":\"415ffcbc962e0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Embracing AI: QSR marketers have some of the most positive views of AI and are using it to enhance data analysis and generate creative ideas\",\"_key\":\"5b763dfd84ab0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"5b763dfd84ab\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"0e95c57d6215\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"eb888e6d9a8a\",\"reference\":{\"_ref\":\"imported-craft-739797\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The vast majority (83%) of QSR and on-demand food and delivery brands say they favor AI because it can help automate routine tasks and free up more time for creative thinking. This rate of favorability is second only to 85% of retail and eCommerce brands reporting they favor \",\"_key\":\"0e95c57d62150\"},{\"_type\":\"span\",\"marks\":[\"eb888e6d9a8a\"],\"text\":\"AI for marketing\",\"_key\":\"0e95c57d62151\"},{\"text\":\".\",\"_key\":\"0e95c57d62152\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"d2f62345dc38\",\"markDefs\":[{\"_key\":\"388e4c40fa96\",\"reference\":{\"_ref\":\"imported-craft-685955\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For QSR and delivery companies, the three biggest reported \",\"_key\":\"d2f62345dc380\"},{\"_type\":\"span\",\"marks\":[\"388e4c40fa96\"],\"text\":\"AI marketing use cases\",\"_key\":\"d2f62345dc381\"},{\"text\":\" include enhancing data analysis, generating creative ideas, and optimizing strategies in real time.\",\"_key\":\"d2f62345dc382\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"alt\":null,\"caption\":null,\"_key\":\"qVyHrLcp\",\"asset\":{\"_ref\":\"image-20f7909d4ef6ae8af517b780d3ec0d9fd1d6e367-2400x1000-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-728\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"f9a5e542c8b9\"}],\"children\":[{\"marks\":[],\"text\":\"With a slowed budget outlook in 2024, QSR and ODFB marketers should continue to \",\"_key\":\"1a86294d0b1f0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"f9a5e542c8b9\"],\"text\":\"use AI\",\"_key\":\"1a86294d0b1f1\"},{\"_key\":\"1a86294d0b1f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" as a tool to do more with less. This could look like automating routine tasks, using recommendation engines to automatically serve up the most relevant product or service, or intelligent personalization that dynamically tailors experiences for each customer.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1a86294d0b1f\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"769822604b57\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"3. Cross-channel customer engagement has the power to help QSR and delivery marketers drive retention and repeat purchases\",\"_key\":\"769822604b570\",\"_type\":\"span\"}]},{\"_key\":\"2a232bff9929\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"35b23332acea\",\"reference\":{\"_ref\":\"imported-craft-89311\",\"_type\":\"reference\"}},{\"reference\":{\"_ref\":\"imported-craft-24343\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"700231118568\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"35b23332acea\"],\"text\":\"Out-of-product messaging\",\"_key\":\"2a232bff99290\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" powerhouse, \",\"_key\":\"2a232bff99291\"},{\"_type\":\"span\",\"marks\":[\"700231118568\"],\"text\":\"SMS marketing\",\"_key\":\"2a232bff99292\"},{\"text\":\", has been shown to boost the retention of quick service restaurant and on-demand app customers considerably. Our analysis of Braze data finds that brands that leverage SMS for engagement achieve a:\",\"_key\":\"2a232bff99293\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"08667705e06c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"24X\",\"_key\":\"08667705e06c0\"},{\"_key\":\"08667705e06c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" uplift in 365-day retention, compared to customers who receive no messaging campaigns at all\"}],\"level\":1},{\"_key\":\"863c4f36160e\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"+34%\",\"_key\":\"863c4f36160e0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" uplift in 365-day retention, compared to customers who receive other types of messages not including SMS messages\",\"_key\":\"863c4f36160e1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_key\":\"92644a9455690\",\"_type\":\"span\",\"marks\":[],\"text\":\"For driving repeat purchases, mobile push is a winner. Analyzing Braze data reveals that companies in this industry that send mobile push campaigns see a:\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"92644a945569\",\"markDefs\":[]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a68230118ca4\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2.1X \",\"_key\":\"a68230118ca40\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"uplift in repeat purchase rates, compared to customers who receive no messages\",\"_key\":\"a68230118ca41\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6edf49046a86\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"6edf49046a860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"+16% \"},{\"_type\":\"span\",\"marks\":[],\"text\":\"uplift in repeat purchase rates, compared to customers who receive no mobile push notifications\",\"_key\":\"6edf49046a861\"}],\"level\":1},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-762\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"43d3f8a647cc\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For a powerful combination of channels, leveraging \",\"_key\":\"b0f2aaf3fdaa0\"},{\"_type\":\"span\",\"marks\":[\"43d3f8a647cc\"],\"text\":\"Content Cards\",\"_key\":\"b0f2aaf3fdaa1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", email marketing, in-app messages, and mobile push increases:\",\"_key\":\"b0f2aaf3fdaa2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b0f2aaf3fdaa\"},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Purchases per user by 210X\",\"_key\":\"d14582ebfd680\"},{\"text\":\", compared to customers who receive no messages\",\"_key\":\"d14582ebfd681\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d14582ebfd68\"},{\"style\":\"normal\",\"_key\":\"a0990e6305b8\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Buyer rates by 21X\",\"_key\":\"a0990e6305b80\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", compared to customers who receive no messages\",\"_key\":\"a0990e6305b81\"}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"text\":\"Repeat buyer rates by 2.4X\",\"_key\":\"dc15b248fd530\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", compared to customers who receive no messages\",\"_key\":\"dc15b248fd531\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dc15b248fd53\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Areas Where QSR Brands Excel—and Areas for Improvement\",\"_key\":\"ca595a20b67b0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ca595a20b67b\"},{\"children\":[{\"_key\":\"3e1d4c285bbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2021, we introduced \"},{\"marks\":[\"01b8c448056e\"],\"text\":\"The Braze Customer Engagement Index\",\"_key\":\"3e1d4c285bbf1\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", offering brands across the globe a shared framework for measuring customer engagement. The Index includes a ranking system with three levels of maturity.\",\"_key\":\"3e1d4c285bbf2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3e1d4c285bbf\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-87732\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"01b8c448056e\"}]},{\"style\":\"normal\",\"_key\":\"51533d14e495\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Activate\",\"_key\":\"51533d14e4950\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" brands are those just getting started in customer engagement.\",\"_key\":\"51533d14e4951\"}],\"level\":1,\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"6ab47e2bdbfc\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"6ab47e2bdbfc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Accelerate\"},{\"text\":\" companies are notable for collaborating, experimenting, and employing data-driven strategies.\",\"_key\":\"6ab47e2bdbfc1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f78d6764bb6d\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ace\",\"_key\":\"f78d6764bb6d0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" organizations are at the top of their field for utilizing streaming data to power full-fledged lifecycle-driven customer engagement approaches.\",\"_key\":\"f78d6764bb6d1\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Areas Where QSR Brands Excel\",\"_key\":\"c2f1b2401aa30\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c2f1b2401aa3\"},{\"children\":[{\"marks\":[],\"text\":\"QSR and delivery brands lead other industries when it comes to ditching dated, less effective channel-specific solutions like a standalone email marketing service provider or a mobile messaging provider for push notifications. Only about one-fourth of marketers in this industry say they’re using these kinds of solutions, compared to one-third of teams in other verticals.\",\"_key\":\"e2338a47e5340\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e2338a47e534\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"More than half (52%) of QSR and delivery marketers are executing their customer engagement efforts at the Accelerate and Ace levels, compared with only 50% of all other marketers.\",\"_key\":\"c881cec2568e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c881cec2568e\"},{\"caption\":null,\"_key\":\"Tb7qX55Q\",\"asset\":{\"_ref\":\"image-f9eeae5c1ea22fc76e2c403740fe904d5d67a781-2400x1146-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Similarly, QSR and delivery brands are more likely than most other types of companies to report using a single customer engagement platform that executes across all channels. More than half (56%) of marketers in this industry are using Accelerate- and Ace-level technology and tools to manage customer engagement across multiple channels, compared with only 53% of all other marketers.\",\"_key\":\"729ed6da37f90\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"729ed6da37f9\",\"markDefs\":[]},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"D33rOY6n\",\"asset\":{\"_ref\":\"image-d21186f9b9c4f7019096796a9e69d8f0379d4b02-2400x948-png\",\"_type\":\"reference\"}},{\"style\":\"normal\",\"_key\":\"8f297e7531e6\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"QSR and delivery brands are first in line when it comes to using—or intending to use—targeted, personalized web or app content to engage with audiences. Nearly half of marketers at these companies (47%) are doing this (or plan to), compared with only 41% of all other types of brands.\",\"_key\":\"8f297e7531e60\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"c1aa83c63c4f\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-126978\"},\"_type\":\"internalLink\",\"_key\":\"f29c4ee168ab\"}],\"children\":[{\"text\":\"QSR marketers recognize that \",\"_key\":\"c1aa83c63c4f0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"f29c4ee168ab\"],\"text\":\"personalization\",\"_key\":\"c1aa83c63c4f1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" should permeate the entire customer experience, with a higher likelihood than other industries to assign product teams to collaborate on customer engagement. This is an advantage as cross-team ownership of customer engagement is what drives results.\",\"_key\":\"c1aa83c63c4f2\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Opportunities for Improvement for QSR Brands\",\"_key\":\"3b1f750ae1e10\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"3b1f750ae1e1\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"QSR and delivery marketers struggle with fragmented data, which hampers the delivery of a unified digital experience across mobile and in-store platforms. While brands in this industry have gotten better at personalizing digital messaging, they recognize and report the need for greater consistency across platforms.\",\"_key\":\"3921e9f3ea820\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3921e9f3ea82\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Restaurants are adequately bridging the gap between online and offline, but they must stay diligent about how they act on customer data to be more consistent and creative in engaging customers. Customers know what data they are sharing with restaurants and expect it to improve their experience in more creative and conversational ways.\",\"_key\":\"0990944913640\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"099094491364\"},{\"style\":\"normal\",\"_key\":\"c3b398851a07\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-6149\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"a7372a575db1\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The next phase of personalization is interactive, and this is an area where QSR and delivery businesses lag behind other industries in utilizing \",\"_key\":\"c3b398851a070\"},{\"_type\":\"span\",\"marks\":[\"a7372a575db1\"],\"text\":\"first-party data\",\"_key\":\"c3b398851a071\"},{\"_key\":\"c3b398851a072\",\"_type\":\"span\",\"marks\":[],\"text\":\". Successful brands are leveraging technology to make loyalty programs more engaging and to incentivize customers to share data via surveys and events.\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"QSR and delivery teams are renowned for developing innovative brand campaigns, yet they often lack encouragement for strategic creativity in customer engagement, and report this as an issue more than any other industry. Ace brands are crafting unique experiences and rewards for their communities, emphasizing that personalization should extend beyond mere order recommendations.\",\"_key\":\"187c3ac96f850\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"187c3ac96f85\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Find Out Even More 2024 Marketing Trends\",\"_key\":\"0d467186654d0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0d467186654d\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b32482e940f9\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Learn about the worldwide state of customer engagement in the \",\"_key\":\"9a9a7a7eabb30\"},{\"_type\":\"span\",\"marks\":[\"b32482e940f9\"],\"text\":\"2024 Global Customer Engagement Review\",\"_key\":\"9a9a7a7eabb31\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", which reveals three global marketing trends as well as important customer engagement developments by industry.\",\"_key\":\"9a9a7a7eabb32\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9a9a7a7eabb3\"},{\"_key\":\"f70aa7b6d871\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"About the Study\",\"_key\":\"f70aa7b6d8710\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"These findings are part of our broader fourth-annual Global Customer Engagement Review, which draws on the following sources:\",\"_key\":\"cd55d10158ea0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cd55d10158ea\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Market research\",\"_key\":\"edbda475ba750\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" featuring 1,900 VP+ marketing decision-makers across 14 countries in three global regions.\",\"_key\":\"edbda475ba751\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"edbda475ba75\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"66d6e29b0d9e\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"An analysis of Braze’s proprietary data\",\"_key\":\"66d6e29b0d9e0\"},{\"text\":\", including 9 billion global users and nearly 1,000 Braze customers in 50+ countries, via our leading customer engagement platform.\",\"_key\":\"66d6e29b0d9e1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"46667a73f885\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-depth interviews\",\"_key\":\"46667a73f8850\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" with marketing leaders from best-in-class brands in five industries across three regions.\",\"_key\":\"46667a73f8851\"}]}],\"_rev\":\"m47zVAKzspt7UjVx7uLh3f\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-4de19935291087f89de88b0e72744e0f75b289ac-3000x3000-png\",\"_type\":\"reference\"}},\"_createdAt\":\"2024-06-28T14:39:20Z\",\"categories\":{\"topics\":[{\"_type\":\"topic\",\"name\":[{\"_key\":\"en-us\",\"value\":\"Customer Engagement\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"カスタマーエンゲージメント\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"고객 참여\"}],\"_id\":\"imported-craft-486\",\"_updatedAt\":\"2025-01-02T08:53:12Z\",\"slug\":{\"current\":\"customer-engagement\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVXJZ\"}],\"useCases\":null,\"industries\":null}}}],\"pageSwitcherLinks\":null,\"stats\":null,\"testimonials\":null,\"panels\":null,\"logos\":null,\"ctaCards\":null,\"forms\":null,\"caseStudyHighlight\":null,\"cta\":null,\"video\":null,\"body\":null,\"awards\":null,\"categories\":\"$undefined\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L22\",null,{\"textColor\":\"light\",\"companies\":null,\"_type\":\"conversionPanel\",\"ctaBar\":{\"ctas\":[{\"_type\":\"reference\",\"_key\":\"f21ec250b28c\",\"_ref\":\"0ab4f60b-1cae-4456-b4b7-f7f82da95f7c\",\"icon\":null,\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}},\"blank\":null,\"alt\":null},\"buttonText\":\"Get Started\",\"buttonStyle\":\"white-button\",\"buttonSize\":\"xl\",\"iconPosition\":\"trailing\",\"type\":\"internalLink\",\"name\":\"Get Started\"},{\"internalLink\":{\"reference\":{\"_type\":\"page\",\"language\":\"en-us\",\"seo\":{\"slug\":{\"current\":\"product\"}}},\"blank\":null,\"alt\":null},\"name\":\"See How Braze Works\",\"buttonStyle\":\"white-ghost-link\",\"_key\":\"0352fb1441b9\",\"_ref\":\"7591cd7a-fcff-4280-83be-10856d57c0ed\",\"_type\":\"reference\",\"buttonText\":\"See How Braze Works\",\"buttonSize\":\"xl\",\"iconPosition\":null,\"icon\":null,\"type\":\"internalLink\"}]},\"heading\":{\"text\":[{\"style\":\"normal\",\"_key\":\"4650e2aa2e3a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Join the movement to journey orchestration.\",\"_key\":\"7c4a9eb6c59f0\"}],\"_type\":\"block\"}],\"headingLevel\":\"h2\",\"headingSize\":\"display-2xl\"},\"subheading\":\"The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.\",\"backgroundColor\":{\"label\":\"Blur - Purple\",\"value\":\"blur-purple\"},\"ctaCards\":null,\"_key\":\"daac95adf944\",\"backgroundIsCustomized\":true}]}],false]}]]}],false]}]]]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Braze.\"}],[\"$\",\"div\",null,{\"className\":\"inline-block gap-2 sm:flex sm:flex-col sm:gap-0\",\"children\":[[\"$\",\"span\",null,{\"className\":\"pr-1 sm:pr-0\",\"children\":\"Be Absolutely\"}],[\"$\",\"span\",null,{\"children\":[\"Engaging.\",[\"$\",\"sup\",null,{\"className\":\"text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]\",\"children\":\"TM\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L1a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Discord\",\"src\":\"$23\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Twitter\",\"src\":\"$24\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L1a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L19\",null,{\"alt\":\"Linkedin\",\"src\":\"$25\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Experimentation\",\"children\":\"Experimentation\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Line\",\"children\":\"Line\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L19\",\"0\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L19\",\"1\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"15\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"16\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"17\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"18\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"19\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"20\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"21\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/benchmarks\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Benchmarks\",\"children\":\"Benchmarks\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"10\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"11\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"12\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"13\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/resources/reports-and-guides/2024-global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2024 Global Engagement Review\",\"children\":\"2024 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"2\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Professional Services\",\"children\":\"Professional Services\"}],false,false,false]}],[\"$\",\"div\",\"5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"6\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"8\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L1a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2025,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L1b\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\"}],[[\"$\",\"$L1a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L1a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L1a\",\"5cec931d4b80\",{\"href\":\"/company/legal/privacy#part_six\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"CA Notice at Collection\"}],[\"$\",\"$L1a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]}]\n"])</script><script>self.__next_f.push([1,"26:I[65381,[\"1841\",\"static/chunks/aafbaf63-935c2684664f3020.js\",\"3312\",\"static/chunks/fe56b05f-44c24bd27596b507.js\",\"6560\",\"static/chunks/6560-ab674b6e83464f16.js\",\"8855\",\"static/chunks/8855-917d8e35d6ca82ad.js\",\"1129\",\"static/chunks/1129-2d071d2b8889cce0.js\",\"8085\",\"static/chunks/8085-81fc79dc39d3debb.js\",\"8117\",\"static/chunks/8117-ac802a3c94590c5c.js\",\"4388\",\"static/chunks/4388-d09fec38eb53b2db.js\",\"5668\",\"static/chunks/5668-e400c682befc0eed.js\",\"1757\",\"static/chunks/1757-e1d8087176905012.js\",\"6056\",\"static/chunks/6056-de36a60ddf186523.js\",\"7722\",\"static/chunks/7722-ec4a43767c1be9f8.js\",\"213\",\"static/chunks/213-1cf52ffbaf49b745.js\",\"6265\",\"static/chunks/6265-d5e636d211a29703.js\",\"7745\",\"static/chunks/7745-4af0583ccbe3f04b.js\",\"1081\",\"static/chunks/1081-0492a59e85ba7d07.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-085a3ba84709507b.js\"],\"default\"]\n"])</script><script>self.__next_f.push([1,"1d:[\"$\",\"div\",null,{\"className\":\"relative flex w-full flex-col items-center gap-8 px-16\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]\",\"children\":\"MADE TO SCALE WITH COMPANIES OF ALL SIZES\"}],false,[\"$\",\"$L26\",null,{\"_type\":\"trustBar\",\"backgroundIsCustomized\":true,\"components\":null,\"links\":null,\"companies\":[{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-481202\",\"logotype\":{\"default\":{\"asset\":{\"_ref\":\"image-322f0dc4a9ae6444381e437ae1aa38989da018ef-1922x961-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"logo\"},\"url\":null,\"name\":\"Yum! Brands\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\",\"_updatedAt\":\"2024-07-31T21:21:01Z\"},{\"_type\":\"company\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"name\":\"Dairy Queen\",\"_id\":\"imported-craft-201668\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-037e8c18ca47084e191b3815c4fd57f6518d2c58-800x560-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ29\"},{\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-617777\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\",\"name\":\"Jack in the Box\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cf29d9ee8e45727c24bf05dd27c9686133720216-1600x900-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"}},{\"_updatedAt\":\"2024-09-10T23:43:11Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-480385eb725ce065c30abebf2ba9195d4cd54f5f-47x24-svg\",\"_type\":\"reference\"}}},\"_rev\":\"AE3hjGWNkNE6aGQMMiFddH\",\"_id\":\"9c9e1318-64c3-4ccd-8137-a53821b7ba85\",\"_createdAt\":\"2024-09-10T23:07:03Z\",\"_type\":\"company\",\"isAwardGiver\":false,\"name\":\"Jollibee\"},{\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-24790d72b0dd231f079c3ee845f20638e4f890da-1600x900-png\",\"_type\":\"reference\"}},\"_type\":\"logo\"},\"_rev\":\"XnxiJKnCTtm6dskwmuKULd\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-916412\",\"_type\":\"company\",\"name\":\"joe and the juice\"}],\"inset\":{\"insetTop\":false,\"_type\":\"object\"},\"awards\":null,\"embeddedForm\":null,\"forms\":null,\"resources\":null,\"panels\":null,\"ctaCards\":null,\"ctaLink\":null,\"testimonials\":null,\"body\":null,\"underHeroBody\":null,\"backgroundColor\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"stats\":null,\"video\":null,\"bodyRight\":null,\"caseStudyHighlight\":null,\"logos\":[{\"_ref\":\"imported-craft-481202\",\"_type\":\"reference\",\"_key\":\"e7026b6d0971\"},{\"_ref\":\"imported-craft-201668\",\"_type\":\"reference\",\"_key\":\"0539b1050e12\"},{\"_type\":\"reference\",\"_key\":\"a542e2048c1a\",\"_ref\":\"imported-craft-617777\"},{\"_ref\":\"9c9e1318-64c3-4ccd-8137-a53821b7ba85\",\"_type\":\"reference\",\"_key\":\"23d78c630b6e\"},{\"_ref\":\"imported-craft-916412\",\"_type\":\"reference\",\"_key\":\"5ddeabb27c47\"}],\"_key\":\"eacc673253d2\",\"cards\":null,\"videoReference\":null,\"cta\":null,\"marketoForm\":null,\"textColor\":\"dark\",\"pageSwitcherLinks\":null,\"bodyLeft\":null,\"contentCards\":null,\"categories\":\"$undefined\"}]]}]}]\n"])</script></body></html>