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overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg></span>Previous</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="/customers/carpedm-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="CarpeDM Elevates Customer Engagement and Drives Conversions with Strategic Outreach" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" 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style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="/customers/foodora-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="foodora Builds Trust and Drives Engagement Through BrazeAI™" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b597929561937d286bc03642c71e426543c407e-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">foodora Builds Trust and Drives Engagement Through BrazeAI™</h4><div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="/customers/moneybox-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Moneybox Revamps Email Strategy With Braze Email Creative Services " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F178fd978647b25c413cb7a27fec25dd332ed588c-758x1196.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Moneybox Revamps Email Strategy With Braze Email Creative Services </h4><div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="/customers/carpedm-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="CarpeDM Elevates Customer Engagement and Drives Conversions with Strategic Outreach" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">CarpeDM Elevates Customer Engagement and Drives Conversions with Strategic Outreach</h4><div></div></div></div></a></div></div></div></div><button class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap 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This approach challenges traditional dating app habits, leading some customers to feel less engaged and less in control of their outcomes.\",\"_key\":\"cd3487ad63520\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7287267470ee\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"In 2023, CarpeDM sought to enhance member engagement by creating even more value for their members. The CarpeDM team collaborated to create a feature designed to elevate member engagement by transforming how members connect in an intentional environment that minimizes user fatigue, all while staying true to their commitment to meaningful interactions. The design introduced a feature that empowers members to invite applicants to the community, preserving a no-swiping brand identity. The process was carefully crafted to be simple, visually appealing, and engaging, with personalized user experiences tailored to gender and sexual orientation. To ensure meaningful interactions, CarpeDM timed the invitations thoughtfully and personalized the algorithm's logic, allowing members to review applicants that align with their preferences.\",\"_key\":\"658a0d2aa1d50\",\"_type\":\"span\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Members are asked to review new applicants and refer others to the community, with women reviewing male applicants, men reviewing female applicants, and LGBTQ members following a unique logic. While there's no swiping, members can \\\"like\\\" applicants to guide matchmakers in potential pairings. This review process not only enhances community engagement but also integrates members into the onboarding process, making them key players in re-engaging cold or potential customers and driving ongoing acquisition efforts.\",\"_key\":\"cd75c04a12b00\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1305c419ea2a\",\"markDefs\":[]},{\"markDefs\":[{\"_key\":\"332f334da0cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push\",\"_key\":\"6d1206d9e890\"},{\"_key\":\"4e5577d81d78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/email\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\",\"_key\":\"7a3f6db64089\"}],\"children\":[{\"marks\":[],\"text\":\"By leveraging \",\"_key\":\"191a68ff9be20\",\"_type\":\"span\"},{\"_key\":\"191a68ff9be21\",\"_type\":\"span\",\"marks\":[\"332f334da0cb\"],\"text\":\"Braze Canvas\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", our no-code journey orchestration tool, CarpeDM set up flows designed to onboard new members and try out the new feature. They sent \",\"_key\":\"191a68ff9be22\"},{\"_type\":\"span\",\"marks\":[\"6d1206d9e890\"],\"text\":\"push notifications\",\"_key\":\"191a68ff9be23\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to prompt members to review new applicants and set up \",\"_key\":\"191a68ff9be24\"},{\"marks\":[\"4e5577d81d78\"],\"text\":\"email campaigns\",\"_key\":\"191a68ff9be25\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" for applicants receiving “likes” from members. By using out-of-product channels like push and email, CarpeDM helps pull people to the app. Messages were personalized and \",\"_key\":\"191a68ff9be26\"},{\"_type\":\"span\",\"marks\":[\"7a3f6db64089\"],\"text\":\"A/B tested\",\"_key\":\"191a68ff9be27\"},{\"text\":\".\",\"_key\":\"191a68ff9be28\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"89b53cf654ca\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a58fff2dfc46\",\"markDefs\":[{\"_key\":\"6e3f891d875d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalize-customer-journeys-in-real-time-with-braze-action-paths\",\"_key\":\"759058a74ebe\"}],\"children\":[{\"marks\":[],\"text\":\"To ensure relevance and impact, messages were personalized and \",\"_key\":\"831318f5dcc60\",\"_type\":\"span\"},{\"text\":\"A/B tested\",\"_key\":\"831318f5dcc61\",\"_type\":\"span\",\"marks\":[\"6e3f891d875d\"]},{\"marks\":[],\"text\":\"—specifically, CarpeDM tested different messaging to determine whether people are more likely to engage by reviewing profiles as part of the exclusive community or by framing it as an opportunity to like and match with them. They also relied on \",\"_key\":\"831318f5dcc62\",\"_type\":\"span\"},{\"marks\":[\"759058a74ebe\"],\"text\":\"Action Paths\",\"_key\":\"831318f5dcc63\",\"_type\":\"span\"},{\"text\":\"—which lets marketers create, trigger, and respond to user experiences based on the actions customers take during an assigned time period. This allows CarpeDM to customize the journey for each member or applicant and ensure that applicants receiving multiple “likes” aren’t bombarded with email. Once launched, the campaigns were continuously tested and optimized to maximize engagement and conversion rates.\",\"_key\":\"831318f5dcc64\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"d9b4ff2b5af2\",\"asset\":{\"_ref\":\"image-09675b9199c432b1408fd2a4f0c470258cb090b1-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"a screenshot of a flow chart showing the steps of a process\"},{\"style\":\"normal\",\"_key\":\"15ab7820a8d8\",\"markDefs\":[],\"children\":[{\"text\":\"Here’s what the two campaigns looked like:\",\"_key\":\"f6f94ed8473f0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"a4f2cf0bd8aa\",\"markDefs\":[],\"children\":[{\"_key\":\"3903431d60500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Current members of CarpeDM \"},{\"text\":\"receive push notifications when there are new applicants to review, via a Canvas. This feature was integral to the campaign, designed with a limited review time to create a sense of urgency. Tracking both action and inaction was a challenge, and required custom events for likes and dislikes, and retargeting for members who did not engage. The internal team, including a chief marketing officer, product manager, and analyst, tested various journeys to see which one was most effective in driving members through the app.\",\"_key\":\"3903431d60501\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Applicants approved to join receive an email to let them know when they’ve received a “like” from a CarpeDM member. The email includes an opportunity to meet with a matchmaker, join the community, and potentially be paired with the interested member. The challenge here was to avoid bombarding applicants with emails and SMS notifications in the event that multiple members liked them daily. By using messaging controls such as frequency capping and thoughtful schedule delays, CarpeDM successfully kept applicants engaged without overwhelming them with messages. Furthermore, CarpeDM created Custom Events—such as has their profile been reviewed? approved? have they scheduled a matchmaker consultation?—to target the correct users at the right time in their onboarding journey. Ultimately, the primary messaging of the emails and SMS were to invite the applicants to meet with a matchmaker to join the community.\",\"_key\":\"1498bac175d00\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7f2730c2966c\"},{\"asset\":{\"_ref\":\"image-4830f397955cf973c3bced2ba6727a02ce6a3b89-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"someone has shown interest in you on a phone screen\",\"_key\":\"f36414c303fd\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"CarpeDM ideated and launched these campaigns within the span of four months,which included internal product development and testing, and campaign set up and launch.\",\"_key\":\"87486065aa0d0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"986b2b8df401\"},{\"_type\":\"testimonialReference\",\"_key\":\"a07a919ff2ff\",\"_ref\":\"ac9c561a-8aae-4154-a6ef-15d95cdbff3e\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Results: Transforming User Experience and Loyalty\",\"_key\":\"d0a1eb107be10\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"71ec49ab5a0c\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With these personalized campaigns, CarpeDM achieved impressive results: 84% of members engaged in the profile review process—higher than their goals of getting 60% of members to engage with the few feature. Additionally, 15% of new customers converted through engagement campaigns, meaning they conducted matchmaker consultations and ultimately paid for membership. This streamlined and engaging onboarding process not only significantly enhanced the user experience but also reduced user drop off and fostered a loyal community through timely and relevant notifications.\",\"_key\":\"2fed1b8e21350\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2e0b7f8010c4\"},{\"markDefs\":[],\"children\":[{\"_key\":\"0d1225536c030\",\"_type\":\"span\",\"marks\":[],\"text\":\"These results reflect CarpeDM’s dedication to building brand equity through every interaction. Customer engagement is a core value, driving CarpeDM to focus on attracting, onboarding, and retaining members throughout their dating experiences. By centering their approach on the needs of singles, CarpeDM strives to be the premier service for meaningful connections and relationship growth.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8f097a5e4246\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Key Takeaways\",\"_key\":\"c7f02ee853a20\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"7f4c0c3afd98\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e6e90bc6bea1\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"2655b6ea978d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Streamlined onboarding:\"},{\"_key\":\"2655b6ea978d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" A well-designed onboarding process, supported by strategic engagement, can significantly enhance user experience and inspire long-term app usage, as evidenced by CarpeDM’s success.\"}],\"level\":1},{\"_key\":\"68fe6f260cce\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Building loyalty:\",\"_key\":\"eb0e5d1e768c0\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"eb0e5d1e768c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Relevant and timely notifications foster meaningful interactions and build a loyal community—critical for brands aiming to retain and grow their customer base.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"}],\"publicationDates\":{\"publishedAt\":\"2024-09-24T14:02:55.790Z\",\"updatedAt\":\"2024-09-24T14:02:03.077Z\"}}],\"pageLink\":\"/customers\"}],[\"$\",\"$16\",null,{\"fallback\":[\"$\",\"div\",null,{\"children\":\"Loading...\"}],\"children\":[\"$\",\"$L1d\",null,{\"posts\":[{\"title\":\"foodora Builds Trust and Drives Engagement Through BrazeAI™\",\"body\":[{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"foodora is a prominent food delivery service operating in over 200 cities across Europe, leading the way in digital quick commerce. 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Collaborations offering both technological prowess and strategic guidance are invaluable for navigating complex challenges effectively.\",\"_key\":\"0f816d75e0c01\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e5366c1b26c3\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Customer-centric approach:\",\"_key\":\"88665ca339380\",\"_type\":\"span\"},{\"marks\":[],\"text\":\" Prioritizing customer experience in communication strategies, exemplified by Moneybox's enhanced templates, not only meets but surpasses customer expectations. 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The platform combines traditional matchmaking with modern online dating through its video-first dating app. Beyond helping busy professionals find love, the company’s mission is to elevate Black women, build Black families and generational wealth, and give back to the community by supporting organizations that aid the Black community.\",\"_key\":\"3593acc59a4f0\",\"_type\":\"span\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a2ed9462bf68\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"At CarpeDM, customer engagement is not just a strategy; it’s a core value. As a direct-to-consumer dating service, they are dedicated to attracting, onboarding, engaging, and retaining members for the duration of their dating journey. CarpeDM’s goal is to be the top service for Black singles to connect and learn about dating and relationships, and they achieve this by putting their members at the center of everything they do.\",\"_key\":\"0fa119ad8de30\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"CarpeDM and Tech for An Equitable Future\",\"_key\":\"ca633b4169db0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"5f7af2a7037a\"},{\"markDefs\":[{\"href\":\"https://www.braze.com/techforequitablefuture\",\"_key\":\"2d23d14dae48\",\"_type\":\"link\"},{\"href\":\"https://www.braze.com/resources/articles/tech-for-black-founders\",\"_key\":\"028452fea3c9\",\"_type\":\"link\"}],\"children\":[{\"_key\":\"8dbc8555bbb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a startup, CarpeDM faced challenges around customer acquisition and engagement due to its intentional, and more involved onboarding process, which includes profile reviews, consultations with human matchmakers, and background checks. To manage this complex funnel and maintain user interest at each stage, CarpeDM needed a robust customer engagement solution. In 2020, they turned to the \"},{\"_key\":\"8dbc8555bbb51\",\"_type\":\"span\",\"marks\":[\"2d23d14dae48\"],\"text\":\"Tech for an Equitable Future\"},{\"text\":\" program (formerly known as \",\"_key\":\"8dbc8555bbb52\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"028452fea3c9\"],\"text\":\"Tech for Black Founders\",\"_key\":\"8dbc8555bbb53\"},{\"_key\":\"8dbc8555bbb54\",\"_type\":\"span\",\"marks\":[],\"text\":\"), seeking advanced tools and support from industry experts. This helped them find Braze, enabling CarpeDM to create tailored campaigns that keep users engaged and informed throughout their dating journey.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"87e74361e6b9\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"346e59245c59\",\"markDefs\":[],\"children\":[{\"_key\":\"d328584fcfcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of the first cohort of the Tech for an Equitable Future program, CarpeDM received 12 months of free access to the Braze platform and supporting services. This initiative, launched in 2020 to address the underrepresentation of Black founders in venture capital, now provides free or discounted access to the Braze platform for 31 participating startups and has expanded to include other underrepresented founders, such as women, who receive just 2% of VC-backed capital in the US. Startups accepted to the program across APAC, EMEA, and the US can expect to accelerate their business growth, increasing their chances of receiving VC funding and building successful businesses.\"}]},{\"markDefs\":[],\"children\":[{\"text\":\"Due to their success in the program, CarpeDM continued to use Braze after the initial 12 months of free access and have been a recurring customer since the first cohort ended in 2021.\",\"_key\":\"4488f0b1b13a0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d0a807f5abf0\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"8cdd183a891c\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"A Look Inside CarpeDM's Engagement Campaigns\",\"_key\":\"fd692008901f0\",\"_type\":\"span\"}]},{\"children\":[{\"marks\":[],\"text\":\"When designing their user journey, CarpeDM took a thoughtful approach to ensure that its members are engaged but not deluged with messages along their journey. CarpeDM enhances online dating by requiring video dates within 72 hours of matching, focusing on meaningful connections. Users receive notifications only when necessary, minimizing distractions and ensuring valuable engagement. As their matchmakers have an 86% success rate with members who decide to remain matched after their first video dates, it’s important that the app experience highlights their expertise and personal touch. While most dating app users are accustomed to swiping, CarpeDM offers a slower, more curated experience, prioritizing quality matches over quantity. This approach challenges traditional dating app habits, leading some customers to feel less engaged and less in control of their outcomes.\",\"_key\":\"cd3487ad63520\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f4fea605ede0\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In 2023, CarpeDM sought to enhance member engagement by creating even more value for their members. The CarpeDM team collaborated to create a feature designed to elevate member engagement by transforming how members connect in an intentional environment that minimizes user fatigue, all while staying true to their commitment to meaningful interactions. The design introduced a feature that empowers members to invite applicants to the community, preserving a no-swiping brand identity. The process was carefully crafted to be simple, visually appealing, and engaging, with personalized user experiences tailored to gender and sexual orientation. To ensure meaningful interactions, CarpeDM timed the invitations thoughtfully and personalized the algorithm's logic, allowing members to review applicants that align with their preferences.\",\"_key\":\"658a0d2aa1d50\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7287267470ee\"},{\"style\":\"normal\",\"_key\":\"1305c419ea2a\",\"markDefs\":[],\"children\":[{\"_key\":\"cd75c04a12b00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Members are asked to review new applicants and refer others to the community, with women reviewing male applicants, men reviewing female applicants, and LGBTQ members following a unique logic. While there's no swiping, members can \\\"like\\\" applicants to guide matchmakers in potential pairings. This review process not only enhances community engagement but also integrates members into the onboarding process, making them key players in re-engaging cold or potential customers and driving ongoing acquisition efforts.\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"89b53cf654ca\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\",\"_key\":\"332f334da0cb\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push\",\"_key\":\"6d1206d9e890\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/product/email\",\"_key\":\"4e5577d81d78\"},{\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\",\"_key\":\"7a3f6db64089\",\"_type\":\"link\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging \",\"_key\":\"191a68ff9be20\"},{\"marks\":[\"332f334da0cb\"],\"text\":\"Braze Canvas\",\"_key\":\"191a68ff9be21\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", our no-code journey orchestration tool, CarpeDM set up flows designed to onboard new members and try out the new feature. They sent \",\"_key\":\"191a68ff9be22\",\"_type\":\"span\"},{\"_key\":\"191a68ff9be23\",\"_type\":\"span\",\"marks\":[\"6d1206d9e890\"],\"text\":\"push notifications\"},{\"marks\":[],\"text\":\" to prompt members to review new applicants and set up \",\"_key\":\"191a68ff9be24\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"4e5577d81d78\"],\"text\":\"email campaigns\",\"_key\":\"191a68ff9be25\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" for applicants receiving “likes” from members. By using out-of-product channels like push and email, CarpeDM helps pull people to the app. Messages were personalized and \",\"_key\":\"191a68ff9be26\"},{\"text\":\"A/B tested\",\"_key\":\"191a68ff9be27\",\"_type\":\"span\",\"marks\":[\"7a3f6db64089\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"191a68ff9be28\"}]},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\",\"_key\":\"6e3f891d875d\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalize-customer-journeys-in-real-time-with-braze-action-paths\",\"_key\":\"759058a74ebe\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To ensure relevance and impact, messages were personalized and \",\"_key\":\"831318f5dcc60\"},{\"_type\":\"span\",\"marks\":[\"6e3f891d875d\"],\"text\":\"A/B tested\",\"_key\":\"831318f5dcc61\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"—specifically, CarpeDM tested different messaging to determine whether people are more likely to engage by reviewing profiles as part of the exclusive community or by framing it as an opportunity to like and match with them. They also relied on \",\"_key\":\"831318f5dcc62\"},{\"text\":\"Action Paths\",\"_key\":\"831318f5dcc63\",\"_type\":\"span\",\"marks\":[\"759058a74ebe\"]},{\"marks\":[],\"text\":\"—which lets marketers create, trigger, and respond to user experiences based on the actions customers take during an assigned time period. This allows CarpeDM to customize the journey for each member or applicant and ensure that applicants receiving multiple “likes” aren’t bombarded with email. Once launched, the campaigns were continuously tested and optimized to maximize engagement and conversion rates.\",\"_key\":\"831318f5dcc64\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a58fff2dfc46\"},{\"_type\":\"richImage\",\"alt\":\"a screenshot of a flow chart showing the steps of a process\",\"_key\":\"d9b4ff2b5af2\",\"asset\":{\"_ref\":\"image-09675b9199c432b1408fd2a4f0c470258cb090b1-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"15ab7820a8d8\",\"markDefs\":[],\"children\":[{\"_key\":\"f6f94ed8473f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what the two campaigns looked like:\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"a4f2cf0bd8aa\",\"markDefs\":[],\"children\":[{\"_key\":\"3903431d60500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Current members of CarpeDM \"},{\"marks\":[],\"text\":\"receive push notifications when there are new applicants to review, via a Canvas. This feature was integral to the campaign, designed with a limited review time to create a sense of urgency. Tracking both action and inaction was a challenge, and required custom events for likes and dislikes, and retargeting for members who did not engage. The internal team, including a chief marketing officer, product manager, and analyst, tested various journeys to see which one was most effective in driving members through the app.\",\"_key\":\"3903431d60501\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7f2730c2966c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Applicants approved to join receive an email to let them know when they’ve received a “like” from a CarpeDM member. The email includes an opportunity to meet with a matchmaker, join the community, and potentially be paired with the interested member. The challenge here was to avoid bombarding applicants with emails and SMS notifications in the event that multiple members liked them daily. By using messaging controls such as frequency capping and thoughtful schedule delays, CarpeDM successfully kept applicants engaged without overwhelming them with messages. Furthermore, CarpeDM created Custom Events—such as has their profile been reviewed? approved? have they scheduled a matchmaker consultation?—to target the correct users at the right time in their onboarding journey. Ultimately, the primary messaging of the emails and SMS were to invite the applicants to meet with a matchmaker to join the community.\",\"_key\":\"1498bac175d00\"}]},{\"_key\":\"f36414c303fd\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-4830f397955cf973c3bced2ba6727a02ce6a3b89-2400x1210-png\"},\"_type\":\"richImage\",\"alt\":\"someone has shown interest in you on a phone screen\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"CarpeDM ideated and launched these campaigns within the span of four months,which included internal product development and testing, and campaign set up and launch.\",\"_key\":\"87486065aa0d0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"986b2b8df401\"},{\"_key\":\"a07a919ff2ff\",\"_ref\":\"ac9c561a-8aae-4154-a6ef-15d95cdbff3e\",\"_type\":\"testimonialReference\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Results: Transforming User Experience and Loyalty\",\"_key\":\"d0a1eb107be10\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"71ec49ab5a0c\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"2e0b7f8010c4\",\"markDefs\":[],\"children\":[{\"_key\":\"2fed1b8e21350\",\"_type\":\"span\",\"marks\":[],\"text\":\"With these personalized campaigns, CarpeDM achieved impressive results: 84% of members engaged in the profile review process—higher than their goals of getting 60% of members to engage with the few feature. Additionally, 15% of new customers converted through engagement campaigns, meaning they conducted matchmaker consultations and ultimately paid for membership. This streamlined and engaging onboarding process not only significantly enhanced the user experience but also reduced user drop off and fostered a loyal community through timely and relevant notifications.\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"8f097a5e4246\",\"markDefs\":[],\"children\":[{\"_key\":\"0d1225536c030\",\"_type\":\"span\",\"marks\":[],\"text\":\"These results reflect CarpeDM’s dedication to building brand equity through every interaction. Customer engagement is a core value, driving CarpeDM to focus on attracting, onboarding, and retaining members throughout their dating experiences. By centering their approach on the needs of singles, CarpeDM strives to be the premier service for meaningful connections and relationship growth.\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"7f4c0c3afd98\",\"markDefs\":[],\"children\":[{\"text\":\"Key Takeaways\",\"_key\":\"c7f02ee853a20\",\"_type\":\"span\",\"marks\":[]}]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"2655b6ea978d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Streamlined onboarding:\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" A well-designed onboarding process, supported by strategic engagement, can significantly enhance user experience and inspire long-term app usage, as evidenced by CarpeDM’s success.\",\"_key\":\"2655b6ea978d1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e6e90bc6bea1\"},{\"markDefs\":[],\"children\":[{\"_key\":\"eb0e5d1e768c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building loyalty:\"},{\"marks\":[],\"text\":\" Relevant and timely notifications foster meaningful interactions and build a loyal community—critical for brands aiming to retain and grow their customer base.\",\"_key\":\"eb0e5d1e768c1\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"68fe6f260cce\",\"listItem\":\"bullet\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d7827b04ea53e043a9d9334b7409abffe850a175-2560x1600.png\"},{\"body\":[{\"markDefs\":[],\"children\":[{\"_key\":\"381b469610400\",\"_type\":\"span\",\"marks\":[],\"text\":\"JOBKOREA is South Korea's premier career recruitment platform, offering real-time job postings, customized job information, instant application processes, resume and profile registration, company reviews, and salary information. With over 24 million individual members, an impressive mobile app audience, and 2.52 million resume registrations, JOBKOREA is fulfilling their mission to connect people with job opportunities.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"700db75c51b2\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"109576c17ccf\",\"markDefs\":[{\"_key\":\"9a47d661cefd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"children\":[{\"_key\":\"e0583ac11ddf\",\"_type\":\"span\",\"marks\":[],\"text\":\"JOBKOREA's \"},{\"_type\":\"span\",\"marks\":[\"9a47d661cefd\"],\"text\":\"customer engagement\",\"_key\":\"b0265aec61a41\"},{\"_key\":\"b0265aec61a42\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy centers on delivering personalized and relevant content to its users. Recognizing the importance of tailored messaging, JOBKOREA aims to enhance the end-user experience and engagement through strategic, data-driven campaigns.\"}]},{\"style\":\"h2\",\"_key\":\"1dfd11a6f67e\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Campaign Success With Braze\",\"_key\":\"53bd215eba270\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_key\":\"9d75122e06dc\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Before adopting Braze as a customer engagement platform, JOBKOREA had to rely heavily on working with her team's developer for sending push notifications, which was was a tedious process.. The marketing team also had limited performance metrics and no ability to personalize campaigns and messages. Their previous system primarily supported push notifications; it provided essential impressions and click data, but no detailed insights into user behavior and conversions. This made campaigns less efficient and time-consuming to set up and evaluate.\\n\",\"_key\":\"dafc2c37d28e0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"alt\":\"a phone screen with 11:03 on it\",\"_key\":\"fdd962297883\",\"asset\":{\"_ref\":\"image-6390ef09229dd1b1fd349a09e9de52744b723fb4-2400x1080-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Here’s how they did it:\",\"_key\":\"996483a6a1180\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"ba8eff487d7e\"},{\"_key\":\"dc49e9a09e64\",\"markDefs\":[{\"_key\":\"b22b77cf99b8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/whats-dynamic-segmentation-anyway\"},{\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events\",\"_key\":\"0e41eeae05b2\",\"_type\":\"link\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Segmentation and Targeting: \",\"_key\":\"ccf1fca2f2ba0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"The team utilized the Braze platform’s event-driven campaign setup to create \",\"_key\":\"ccf1fca2f2ba1\"},{\"marks\":[\"b22b77cf99b8\"],\"text\":\"dynamic segments\",\"_key\":\"ccf1fca2f2ba2\",\"_type\":\"span\"},{\"text\":\" based on user behavior and \",\"_key\":\"ccf1fca2f2ba3\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"ccf1fca2f2ba4\",\"_type\":\"span\",\"marks\":[\"0e41eeae05b2\"],\"text\":\"custom attributes\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". They also specifically targeted users without resumes, personalizing messages based on subscription duration\",\"_key\":\"ccf1fca2f2ba5\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"marks\":[\"strong\"],\"text\":\"2. Personalized Messaging:\",\"_key\":\"bc5090d6045d0\",\"_type\":\"span\"},{\"_key\":\"bc5090d6045d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using \"},{\"_key\":\"bc5090d6045d2\",\"_type\":\"span\",\"marks\":[\"dee380d2aaf5\"],\"text\":\"Liquid\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" personalization, JOBKOREA customized messages —like \\\"For the first ten days of joining JOBKOREA, competitors are getting higher salaries!\\\"—to motivate new users to complete their resume registrations. They also sent real-time updates and dynamic adjustments based on user data\",\"_key\":\"bc5090d6045d3\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ecba9a1f690d\",\"markDefs\":[{\"_key\":\"dee380d2aaf5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid\"}]},{\"_key\":\"4e78ffd43b57\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\",\"_key\":\"0a90639a1d8b\"},{\"href\":\"https://www.braze.com/product/reporting-analytics\",\"_key\":\"c7cfa60fe517\",\"_type\":\"link\"}],\"children\":[{\"text\":\"3. Automated A/B Testing:\",\"_key\":\"21e92f6fc58d0\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"21e92f6fc58d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" They conducted extensive \"},{\"_type\":\"span\",\"marks\":[\"0a90639a1d8b\"],\"text\":\"A/B testing\",\"_key\":\"21e92f6fc58d2\"},{\"_key\":\"21e92f6fc58d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" on message variations, including colors, and creative elements as well as analyzed \"},{\"_type\":\"span\",\"marks\":[\"c7cfa60fe517\"],\"text\":\"performance metrics\",\"_key\":\"21e92f6fc58d4\"},{\"marks\":[],\"text\":\" directly within Braze to identify and apply the most effective configurations.\",\"_key\":\"21e92f6fc58d5\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"text\":\"4. Seamless Data Integration:\",\"_key\":\"859dd8362d780\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"marks\":[],\"text\":\" They were able to integrate custom attributes and performed \",\"_key\":\"859dd8362d781\",\"_type\":\"span\"},{\"_key\":\"859dd8362d782\",\"_type\":\"span\",\"marks\":[\"0d7e189296d6\"],\"text\":\"one-time data updates\"},{\"_key\":\"859dd8362d783\",\"_type\":\"span\",\"marks\":[],\"text\":\" via CSV files for accurate and timely targeting. They also sent real-time updates to user attributes further enhanced message relevance and engagement\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"616e535d30b7\",\"markDefs\":[{\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/user_import\",\"_key\":\"0d7e189296d6\",\"_type\":\"link\"}]},{\"children\":[{\"_key\":\"295625a4b5930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, JOBKOREA streamlined operations, cut costs, and significantly boosted campaign engagement. Real-time updates and seamless data integration with Braze enable accurate targeting and relevant messaging that drives more impactful interactions. At the same time, there is less system downtime and issues connecting tools and data sources on the backend. This allows the team to make quick, data-driven decisions and use resources more efficiently.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dfca0512921f\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Results: Higher Engagement and Efficiency\",\"_key\":\"e3ef16d49b000\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"4b52183f18eb\"},{\"children\":[{\"_key\":\"c088767b8a6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"After implementing advanced features within the Braze platform, JOBKOREA achieved remarkable improvements across key metrics:\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8d93e7a97475\",\"markDefs\":[]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"eaa05169f5ec\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"4-5X increase in average click-through rate 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rates.\",\"_key\":\"8747aa4d7e781\"}],\"level\":1},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"22c3f0a7df82\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Automation Enhances Efficiency:\",\"_key\":\"4edf42d5be4b0\",\"_type\":\"span\"},{\"text\":\" Automating tasks allows marketing teams to independently set up segments and A/B tests, which streamlines operations and reduces reliance on developers.\",\"_key\":\"4edf42d5be4b1\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"745c9f8c8698\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_key\":\"aac3c532afa90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-Time Data Integration Improves Accuracy:\"},{\"marks\":[],\"text\":\" Integrating real-time updates ensures precise targeting, reduces risks, and enhances overall campaign 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flowers and gifts delivery in MENA and UK, is dedicated to bringing joy, convenience, and thoughtfulness to gifting. 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Floward provides personalized experiences and fosters strong emotional connections by engaging with customers, leading to higher retention, lifetime value, and positive word-of-mouth referrals.\",\"_key\":\"61c1b46f57121\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"fd458c7878c3\"},{\"markDefs\":[],\"children\":[{\"text\":\"Leveraging Braze for a Seamless Valentine's Day Campaign\",\"_key\":\"c0b768f113910\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"b59df4f4025b\"},{\"style\":\"normal\",\"_key\":\"9e1f734a1723\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas\",\"_key\":\"1f480345e646\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\",\"_key\":\"3001fccd4306\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push\",\"_key\":\"458fc15c560c\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages\",\"_key\":\"4fe6c40cdc30\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/product/email\",\"_key\":\"b0d0aee1562c\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Floward used \",\"_key\":\"ca5c64b696150\"},{\"text\":\"Braze Canvas\",\"_key\":\"ca5c64b696151\",\"_type\":\"span\",\"marks\":[\"1f480345e646\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" to orchestrate cross-channel messaging journeys for their Valentine's Day campaign, \\\"Romance is Simpler with Floward,\\\" including \",\"_key\":\"ca5c64b696152\"},{\"_key\":\"ca5c64b696153\",\"_type\":\"span\",\"marks\":[\"3001fccd4306\"],\"text\":\"WhatsApp\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"ca5c64b696154\"},{\"marks\":[\"458fc15c560c\"],\"text\":\"push notifications\",\"_key\":\"ca5c64b696155\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"ca5c64b696156\"},{\"_type\":\"span\",\"marks\":[\"4fe6c40cdc30\"],\"text\":\"in-app messages\",\"_key\":\"ca5c64b696157\"},{\"_key\":\"ca5c64b696158\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"marks\":[\"b0d0aee1562c\"],\"text\":\"email\",\"_key\":\"ca5c64b696159\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"ca5c64b6961510\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_key\":\"168aa33e4929\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-unleashing-braze-instant-insights\"},{\"_key\":\"f8b49380b4c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/segments\"},{\"href\":\"https://www.braze.com/resources/reports-and-guides/the-power-of-personalization\",\"_key\":\"7eadf7da7510\",\"_type\":\"link\"},{\"_key\":\"f1b822e9d0ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/sage_ai/intelligence/intelligent_timing\"}],\"children\":[{\"marks\":[],\"text\":\"Floward conducted \",\"_key\":\"68eaeddcc7d80\",\"_type\":\"span\"},{\"text\":\"Recency, Frequency, Monetary (RFM) analysis\",\"_key\":\"68eaeddcc7d81\",\"_type\":\"span\",\"marks\":[\"168aa33e4929\"]},{\"text\":\" to \",\"_key\":\"68eaeddcc7d82\",\"_type\":\"span\",\"marks\":[]},{\"text\":\"segment customers\",\"_key\":\"68eaeddcc7d83\",\"_type\":\"span\",\"marks\":[\"f8b49380b4c4\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" and defined tailored strategies for each segment and market. \",\"_key\":\"68eaeddcc7d84\"},{\"_type\":\"span\",\"marks\":[\"7eadf7da7510\"],\"text\":\"Personalized\",\"_key\":\"68eaeddcc7d85\"},{\"marks\":[],\"text\":\" content and visuals were created for each customer segment. Separate campaigns were made for each market, with criteria defined for segments such as churned users and new customers. cross-channel touch points were established, with messages containing deep links to the Valentine's Day collection. Using \",\"_key\":\"68eaeddcc7d86\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"f1b822e9d0ef\"],\"text\":\"Braze Intelligent Timing\",\"_key\":\"68eaeddcc7d87\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", Floward was able to automatically deliver messages to each user based on the time they were most likely to engage. After the campaign was launched, engagement and conversion rates were monitored in real-time using Canvas Analytics, enabling Floward to gain immediate insights into user interactions with the campaign. This allowed them to quickly identify which elements were performing well and which needed adjustments. Additionally, they utilized Campaign Reports to get comprehensive insights on delivery rates, open rates, click-through rates, and conversions.\",\"_key\":\"68eaeddcc7d88\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bdd68e894dde\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7d3f902a98bb\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"The entire process took about five weeks, from ideation to campaign launch. Creativity played a central role, with personalized messages, visually compelling images, and engaging content tailored to each customer segment, ensuring every interaction felt unique and special.\",\"_key\":\"5b4cdf6ee3140\",\"_type\":\"span\"}]},{\"_type\":\"richImage\",\"alt\":\"a valentine 's day advertisement shows a man giving a woman a bouquet of red roses\",\"_key\":\"a81210fde798\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-fc05188c3ca1a22d824bdcc765d50ad90cd2193a-2400x1210-png\"}},{\"alt\":\"a couple of valentine 's day advertisements on a phone screen\",\"_key\":\"e4f4d432fd36\",\"asset\":{\"_ref\":\"image-5be3b0e28d8180b7c931fe1eea31e47410db7011-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maximizing Impact with WhatsApp\",\"_key\":\"1e9b747ae3b20\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"27dc4d6b0d3f\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"69d8f8fbba06\",\"markDefs\":[],\"children\":[{\"text\":\"WhatsApp was an especially impactful channel in this cross-channel campaign, generating the highest revenue and conversion rates of the all channels they used. Using deep links and personalized messages ensured high engagement and immediate customer action. Leveraging WhatsApp led to:\",\"_key\":\"1f2325c955400\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f1b8162addff\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher engagement rates: \",\"_key\":\"413fff9cf47a0\"},{\"marks\":[],\"text\":\"The ability to send personalized messages directly to customers' phones helps ensure that the communication feels more relevant and engaging. This personalized touch has helped increase customer engagement, especially when combined with WhatsApp high open rates—Floward sees a 55% WhatsApp read rate, which is much higher than their other channels.\",\"_key\":\"413fff9cf47a1\",\"_type\":\"span\"}],\"level\":1},{\"children\":[{\"marks\":[\"strong\"],\"text\":\"Real-time interaction:\",\"_key\":\"147c26c1b99a0\",\"_type\":\"span\"},{\"text\":\" WhatsApp allows for real-time interaction, enabling Floward to address customer queries instantly and provide support as they navigate through their offerings. This immediacy enhances the customer experience and boosts satisfaction. \",\"_key\":\"147c26c1b99a1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"aa57f499a6d5\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Broader reach: \",\"_key\":\"08de869564710\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp has a broad user base, especially in regions like the Middle East and North Africa (MENA). By leveraging this platform, we have been able to reach a wider audience that may not engage as frequently with email or in-app messages.\",\"_key\":\"08de869564711\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c5b002f94a8a\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d4df02e8c9bc\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced conversion rates:\",\"_key\":\"b538dd81048c0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" The ability to include images, videos, and links within WhatsApp messages allows Floward to create rich, actionable content that drives customers to take immediate action. The use of deep links in WhatsApp messages has made it easier for customers to navigate directly to specific product pages or our Valentine's Day collection.\",\"_key\":\"b538dd81048c1\"}],\"level\":1},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Effective re-engagement of inactive users\",\"_key\":\"641df8eb3d270\"},{\"marks\":[],\"text\":\": Personalized re-engagement messages sent via WhatsApp have shown a higher success rate in bringing back these customers. Additionally, they’ve successfully used WhatsApp for reminder campaigns, prompting customers to complete their purchases or revisit their carts, which has positively impacted our overall sales. \",\"_key\":\"641df8eb3d271\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f543734c53c7\"},{\"_type\":\"richImage\",\"alt\":\"a valentine 's day advertisement for reddiscover love\",\"_key\":\"cb28521925a6\",\"asset\":{\"_ref\":\"image-e3cd94349fae2b8a4122490e505759e06c175827-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"1593bf53ed55\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Floward Results: Deepening Relationships With Customers\",\"_key\":\"a323b38e0d910\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"markDefs\":[],\"children\":[{\"text\":\"Floward's Valentine's Day campaign highlighted the effectiveness of a personalized, cross-channel strategy. 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Dyn Media is able to integrate data from any source and activate their data in real time, which helps them improve engagement and retention rates.\",\"_key\":\"34ba5ec374ce0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"eb76dd2ace01\",\"markDefs\":[]},{\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-72529cc5fd7bce7c92feaf4f1f804788145deb3c-2400x1210-png\"},\"_type\":\"richImage\",\"alt\":\"a phone screen displays a message in a language other than english\",\"_key\":\"93cf5b1410a4\"},{\"alt\":\"a phone screen displays a message that says dyn sagt danke\",\"_key\":\"088f3f7ef367\",\"asset\":{\"_ref\":\"image-8101fcfb79b1e8e4d442c044eccea99f08fbc554-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\"},{\"markDefs\":[],\"children\":[{\"_key\":\"dd95e8c3a9100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use Case 2: Extension Campaign\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"0e6a580a0d4f\"},{\"style\":\"normal\",\"_key\":\"4d604ece3172\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For loyal customers from the summer 2023 launch, Dyn Media aimed to offer subscription extensions. They used custom attributes to segment the audience effectively and imported unique voucher codes into Braze, assigning them to customer profiles. A recurring email campaign was created, with messages sent over a span of several days to avoid overwhelming customers. 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Dyn Media successfully retained a portion of their subscriber base by highlighting the value of continued subscription beyond the championship.\",\"_key\":\"62f0ef12b0f91\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f57356f26aa0\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Extension Campaign:\",\"_key\":\"2f961f0a8bc40\",\"_type\":\"span\"},{\"_key\":\"2f961f0a8bc41\",\"_type\":\"span\",\"marks\":[],\"text\":\" The extension campaign delivered impressive results: an 80% unique open rate and a 50% unique click rate. Notably, 75% of targeted customers extended their subscriptions after three waves of communication (initial email and two reminders), showcasing the effectiveness of personalized offers and proactive engagement. 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Known for MARVEL SNAP—a swift-paced collectible card game featuring Marvel Universe characters—Second Dinner is committed to delivering high-quality, accessible gaming experiences.\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"e576f928f944\",\"markDefs\":[],\"children\":[{\"text\":\"Central to Second Dinner’s success is a robust customer engagement strategy, essential for sustaining player interest and loyalty, particularly after the launch. 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Unlike in-app messages, Content Cards aren’t disruptive, so MARVEL SNAP can use them to seamlessly engage users while they’re playing the game.\",\"_key\":\"ecf33f5b92362\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ecf33f5b9236\"},{\"style\":\"normal\",\"_key\":\"a05b4cf30b35\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how they did it:\",\"_key\":\"a05b4cf30b350\"}],\"_type\":\"block\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0da18eb9a20b\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"9af541a00a8d\",\"reference\":{\"_ref\":\"imported-craft-243162\",\"_type\":\"reference\"}}],\"children\":[{\"_key\":\"0da18eb9a20b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With \"},{\"_key\":\"0da18eb9a20b1\",\"_type\":\"span\",\"marks\":[\"9af541a00a8d\"],\"text\":\"Content Cards\"},{\"_key\":\"0da18eb9a20b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", they were able to deliver news about the game, feature fan art, spotlight creators, send updates about events, and more, all without interrupting game play.\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7adada8bcb7c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"7adada8bcb7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since Content Cards can be used to update and personalize in-app content without writing code or upgrading the app, they were able to quickly adapt the game content based on player feedback.\"}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dcfd3376ab3b\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-865137\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"120ca0ba0a0f\"}],\"children\":[{\"text\":\"Using \",\"_key\":\"dcfd3376ab3b0\",\"_type\":\"span\",\"marks\":[]},{\"text\":\"Braze Canvas\",\"_key\":\"dcfd3376ab3b1\",\"_type\":\"span\",\"marks\":[\"120ca0ba0a0f\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", they created intuitive user journeys that adapted to shifting data on the fly.\",\"_key\":\"dcfd3376ab3b2\"}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5343bbede9ba\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Messages were segmented by user attributes and behavior, and were dynamically personalized to give each user a 1:1 content experience.\",\"_key\":\"5343bbede9ba0\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"style\":\"normal\",\"_key\":\"498b08bc28ef\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"They regularly analyzed the effectiveness of their messages in order to iterate on the next one.\",\"_key\":\"498b08bc28ef0\"}],\"level\":1,\"_type\":\"block\"},{\"asset\":{\"_ref\":\"image-8a53ff5dc2bc37163fb2cff2e66674a68c1306c9-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"9bVcy9XO\"},{\"_key\":\"d926443d5114\",\"markDefs\":[],\"children\":[{\"_key\":\"d926443d51140\",\"_type\":\"span\",\"marks\":[],\"text\":\"This structured approach, grounded in the specific capabilities native to Content Cards, directly addressed Second Dinner’s need for a scalable, efficient way to manage game content and player engagement, which was especially critical post-launch to keep the gameplay engaging and responsive.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"3Uvk7cZi9nN9KBtY2przh\",\"_ref\":\"imported-craft-testimonial-from-doc-1028968-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"30c2ab33798d\",\"markDefs\":[],\"children\":[{\"text\":\"Second Dinner's Results: Enhanced Engagement and Operational Efficiency\",\"_key\":\"30c2ab33798d0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4f044e7accd4\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Through the strategic use of Content Cards, Second Dinner significantly boosted engagement with MARVEL SNAP. 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They were able to generate a ton of awareness from this owned channel, and didn’t have to rely as much on paid ads or social media boosts.\",\"_key\":\"41eba2ec26111\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"41eba2ec2611\",\"listItem\":\"bullet\"},{\"children\":[{\"text\":\"86% \",\"_key\":\"706f737b2d210\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"text\":\"of traffic to the campaign’s voting page was driven by interactions with Content Cards.\",\"_key\":\"706f737b2d211\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"706f737b2d21\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"21e9bc8dac4e\",\"markDefs\":[],\"children\":[{\"text\":\"These results highlight just how powerful Content Cards can be in grabbing player attention and ramping up engagement levels. 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Due to the \",\"_key\":\"d87f409d7e970\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"bed343010dba\"],\"text\":\"rising popularity of online gaming in India\",\"_key\":\"d87f409d7e971\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", KFC India had previously launched a gamified, cricket-themed campaign that helped drive engagement and conversions. With those learnings in mind, they came up with the “Bucket It” game.\",\"_key\":\"d87f409d7e972\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d87f409d7e97\"},{\"markDefs\":[],\"children\":[{\"text\":\"The “Bucket It” campaign encourages users to play a game to earn rewards like free menu items and money off orders. As the game itself was played on an external page, KFC India relied on an in-app message to redirect customers to the game. 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This ongoing optimization helped maintain high engagement levels and adapt to changing user behavior.\",\"_key\":\"ffabeb340a5d6\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_ref\":\"imported-craft-testimonial-from-doc-1014357-block-4\",\"_type\":\"testimonialReference\",\"_key\":\"4fLuJrtQ8NLSctLnYdVQe\"},{\"_key\":\"456916c97be4\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Impact of the 'Bucket It' Campaign\",\"_key\":\"456916c97be40\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"353deed39e15\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The \\\"Bucket It\\\" campaign was a resounding success for the KFC India team, leading to a 22% increase in average daily orders per store and 23% lift in daily revenue per store. It also helped improve user acquisition and retention with a 22% growth in new users and a 27% growth in repeat orders. They also saw a 3X jump in game sessions from the in-app message redirect to the game, with 80% of all game sessions attributed to the in-app message. 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Based in Germany, they are all about using advanced AI solutions, cutting-edge robotics, and proprietary software solutions to disrupt the trillion-dollar food industry and serve consumers what they want: Fresh, affordable meals.\",\"_key\":\"549d09d46f170\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"marks\":[],\"text\":\"Recognizing the value of connecting with customers on a more personal level, they embarked on a journey to refine their communication to make every interaction meaningful and valuable. One of the first measures was \",\"_key\":\"aa62330aa3fd0\",\"_type\":\"span\"},{\"text\":\"launching a new brand\",\"_key\":\"aa62330aa3fd1\",\"_type\":\"span\",\"marks\":[\"4df1141316f9\"]},{\"_key\":\"aa62330aa3fd2\",\"_type\":\"span\",\"marks\":[],\"text\":\", Pazza Pasta. 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The Pazza Pasta team hypothesized that WhatsApp would drive higher engagement and conversion rates compared to traditional channels like email. WhatApp is a sensitive channel (especially in Germany, where there are many regulations), so Pazza Pasta considers customers who have opted-in as some of their most engaged customers. They wanted to test if the more personal and direct channel could better address those customers’ needs.\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_key\":\"2a32099a76a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To test this theory, they created a campaign delivering weekly menus to customers via WhatsApp rather than their normal channels. 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They can also easily manage the channel with no intermediaries, which saves their small team time and resources so they can focus on strategy.\",\"_key\":\"9ded067d05800\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9ded067d0580\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Next, Pazza Pasta set out to make every interaction a valuable opportunity to build loyalty and drive more orders by making messages feel more personal and ensuring that they arrive just when needed. 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CDI allows brands to sync data from their cloud to Braze according to a schedule they choose.\",\"_key\":\"85d030bf089e6\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"85d030bf089e\"},{\"_key\":\"454a2331c411\",\"markDefs\":[],\"children\":[{\"_key\":\"454a2331c4110\",\"_type\":\"span\",\"marks\":[],\"text\":\"From there, product names and descriptions are pulled into messages from their Braze Catalog, and they use the Open AI API to generate copy in their tone and voice. Using Liquid, they further customize the message with the current calendar week, and use Connected Content to get the week and dish IDs from the Google Sheet. A Liquid loop and function goes through the response from the Google Sheets API call and compares it to the calendar week. If it matches, it takes the IDs of the dishes they want to promote. 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