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class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/">Build Brand Humanity...</a></div><div class="mt-8 flex flex-col items-center justify-center gap-8 sm:mt-12 lg:flex-row lg:items-start lg:justify-between lg:pb-16"><div class="flex flex-col gap-8 max-w-[592px]"><div class="flex flex-col gap-8"><p class="flex gap-3 text-xs font-extrabold text-white"><span>REPORT</span><span>|</span>November 10, 2020</p><h1 class="text-display-md font-bold text-white">Build Brand Humanity by Mastering Empathy at Scale</h1></div><div class="flex flex-col gap-6 text-white"><p>More human communication leads to better business results. But putting humanity into action is easier said than done. At Braze, our mission is to forge more human connections between consumers and the brands they love. That’s why we commissioned two powerful studies conducted by Forrester Consulting on behalf of Braze to dig deeper into this important topic.</p><p>The consumer study (Brand Humanity Index, or BHI) tracks year-over-year changes in customer sentiment about brand humanity. For the first time, a business decision-maker study (Brand Humanity Maturity model, or BHM) investigates what is necessary to build and deliver memorable, human brand experiences...and what stands in the way.</p><p>Access this thought-leadership paper on the studies’ findings to learn:</p><ul><li class="mb-2 ml-10 list-disc">How customer expectations have shifted year over year, and why it is more important than ever that brands feel human to consumers</li><li class="mb-2 ml-10 list-disc">How the marketing practices of successful brands differs from that of less-successful brands, and how those variances impact key results</li><li class="mb-2 ml-10 list-disc">Key recommendations from the team at Forrester Consulting on how to initiate or advance your journey to brand humanity</li></ul></div></div><div id="gated-resource-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white max-w-[480px]"><div class="is-loading font-semibold text-center">Loading...</div><form 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sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/resources/reports-and-guides/customer-engagement-for-smbs-apac"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Effective Customer Engagement for SMBs in APAC" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1efe00a6a2bb90c621217d6fad130dd10300e219-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1efe00a6a2bb90c621217d6fad130dd10300e219-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1efe00a6a2bb90c621217d6fad130dd10300e219-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">guide</span></div><h4 class="text-display-xs font-bold">Effective Customer Engagement for SMBs in APAC</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/resources/reports-and-guides/customer-engagement-for-smbs-anz"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Empowering SMBs in ANZ: Navigating Customer Engagement in a Digital World" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6474b9009b5df4f16ce7bcd35961ae4c2c344b0-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6474b9009b5df4f16ce7bcd35961ae4c2c344b0-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6474b9009b5df4f16ce7bcd35961ae4c2c344b0-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">guide</span></div><h4 class="text-display-xs font-bold">Empowering SMBs in ANZ: Navigating Customer Engagement in a Digital World</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/resources/reports-and-guides/customer-engagement-fsi-apac"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Building trust through customer engagement in the Financial Services Sector in APAC" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedcbf11597e56284c6baa282fa14544e0867c277-1910x1076.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedcbf11597e56284c6baa282fa14544e0867c277-1910x1076.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedcbf11597e56284c6baa282fa14544e0867c277-1910x1076.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">report</span><span class="text-sm font-bold text-gray-500">1 min read</span></div><h4 class="text-display-xs font-bold">Building trust through customer engagement in the Financial Services Sector in APAC</h4></div></div></a></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. 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