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itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Research & Insights</span><meta itemprop="position" content="2"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Research & Insights</h1> <p class="lead">Een groot deel van het DDMA-kennisaanbod bestaat uit Research en Insights. Denk aan consumentenonderzoek en verhelderende benchmarks gericht op specifieke marketingkanalen. Of verdiepende whitepapers om organisaties te te ondersteunen met best practices om hun marketingpraktijk te verbeteren en efficiënter te maken. Een groot deel van onze inzichten zijn exclusief toegankelijk voor leden.</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2023/04/pexels-nothing-ahead-5009082-scaled.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma">Onderzoek en Benchmarks</h2> <p>Onderzoek bij DDMA kan gaan om alle vakgebieden binnen het data-driven marketingvakgebied. Denk aan consumentenonderzoek om bewegingen in consumentengedrag in kaart te brengen of pijlingen en benchmarks rondom actuele onderwerpen binnen het vakgebied.</p> <p>DDMA doet onderzoek en benchmarks om organisaties te helpen bij het meten en staven van hun marketingactiviteiten binnen hun sector. Dit helpt organisaties hun sterke en zwakke punten te identificeren, best practices te ontdekken, realistische doelen te stellen, concurrentieanalyses uit te voeren en innovatie te stimuleren. De verzamelde inzichten ondersteunen leden bij hun groei, verbeterde strategieën en effectievere marketingpraktijken.</p> <h3 class="wp-block-heading">Recente onderzoekspublicaties</h3> <ul class="wp-block-list is-style-triangle"> <li><a href="https://ddma.nl/kennisbank/ddma-fieldmarketing-monitor-2024-meer-nederlanders-staan-open-voor-fieldmarketing-voor-goede-doelen-gepercipieerde-frequentie-is-een-aandachtspunt/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-fieldmarketing-monitor-2024-meer-nederlanders-staan-open-voor-fieldmarketing-voor-goede-doelen-gepercipieerde-frequentie-is-een-aandachtspunt/">De DDMA Fieldmarketing Monitor 2024</a></li> <li><a href="https://ddma.nl/kennisbank/data-driven-marketing-onderzoek-2024-beperkte-toepassing-van-ai-legt-fundamenteel-probleem-bloot-datakwaliteit-nog-steeds-een-grote-uitdaging/" data-type="link" data-id="https://ddma.nl/kennisbank/data-driven-marketing-onderzoek-2024-beperkte-toepassing-van-ai-legt-fundamenteel-probleem-bloot-datakwaliteit-nog-steeds-een-grote-uitdaging/">Het DDMA Data-Driven Marketing Onderzoek 2024</a></li> <li><a href="https://ddma.nl/kennisbank/ddma-telemarketing-benchmark-2024/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-telemarketing-benchmark-2024/">De DDMA Telemarketing Benchmark 2024</a></li> <li><a href="https://ddma.nl/kennisbank/ddma-social-advertising-benchmark-2024-increased-focus-on-awareness-campaigns-in-paid-social/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-social-advertising-benchmark-2024-increased-focus-on-awareness-campaigns-in-paid-social/">De DDMA Social Advertising Benchmark 2024</a></li> <li><a href="https://ddma.nl/kennisbank/international-email-benchmark-2024-email-becomes-more-professional-through-higher-opens-and-clicks-and-lower-unsubscribes-and-spam-complaints/" data-type="link" data-id="https://ddma.nl/kennisbank/international-email-benchmark-2024-email-becomes-more-professional-through-higher-opens-and-clicks-and-lower-unsubscribes-and-spam-complaints/">De GDMA International Email Benchmark 2024</a></li> </ul> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_article_type=onderzoek">Naar alle onderzoeken</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2023/09/pexels-lil-artsy-1194775-scaled-e1693991178583.jpg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div style="background-color:#000" class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma">Whitepapers</h2> <p>Voor de leden van de DDMA vormen whitepapers een waardevolle bron van kennis en inzichten in de snel evoluerende wereld van datagedreven marketing. Deze informatieve documenten dienen niet alleen als waardevolle gidsen voor de laatste trends en best practices, maar dragen ook bij aan een competitief voordeel en groei binnen de industrie. Dit is waarom whitepapers zo cruciaal zijn voor DDMA-leden.</p> <h3 class="wp-block-heading">Recente whitepapers</h3> <ul class="wp-block-list is-style-triangle"> <li><a href="https://ddma.nl/kennisbank/nieuw-whitepaper-over-de-brilliant-basics-van-social-media-advertising/" data-type="link" data-id="https://ddma.nl/kennisbank/nieuw-whitepaper-over-de-brilliant-basics-van-social-media-advertising/">De Brilliant Basics van social media advertising</a></li> <li><a href="https://ddma.nl/kennisbank/ddma-publiceert-whitepaper-over-martech-in-een-privacy-first-wereld/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-publiceert-whitepaper-over-martech-in-een-privacy-first-wereld/">MarTech in een privacy-first wereld</a></li> <li><a href="https://ddma.nl/kennisbank/nieuw-ddma-publiceert-whitepaper-over-de-inzet-van-conversational-ai-binnen-contactcenters/" data-type="link" data-id="https://ddma.nl/kennisbank/nieuw-ddma-publiceert-whitepaper-over-de-inzet-van-conversational-ai-binnen-contactcenters/">Hoe pas je Conversational AI toe in je contactcenter</a></li> <li><a href="https://ddma.nl/kennisbank/nieuw-whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen/" data-type="link" data-id="https://ddma.nl/kennisbank/nieuw-whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen/">Experimenteren op websites en andere online omgevingen</a></li> <li><a href="https://ddma.nl/kennisbank/ddma-publiceert-nieuwe-whitepaper-over-social-measurement/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-publiceert-nieuwe-whitepaper-over-social-measurement/">Alles over Social Measurement</a></li> </ul> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_article_type=whitepaper">Naar alle whitepapers</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2023/09/AdobeStock_548705407-scaled.jpeg)" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma">Ook interessant</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-md-6 mb-4"><div class=""><div class="row"> <div class="col-lg-4 col-md-6 yard-blocks-grid-column is-style-card"><div class="column"> <div class="wp-block-cover is-light has-background-dim-70 is-style-default" style="min-height:135px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><img fetchpriority="high" decoding="async" width="1536" height="1536" class="wp-block-cover__image-background wp-image-35508" alt="" src="https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF.jpg" data-object-fit="cover" srcset="https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF.jpg 1536w, https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF-300x300.jpg 300w, https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF-1024x1024.jpg 1024w, https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF-150x150.jpg 150w, https://ddma.nl/wp-content/uploads/2023/04/Podcast-STF-768x768.jpg 768w" sizes="(max-width: 1536px) 100vw, 1536px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <p class="has-text-align-center preset-card-read-more"><a href="https://ddma.nl/podcast-shaping-the-future/" data-type="link" data-id="https://ddma.nl/podcast-shaping-the-future/">Lees meer</a></p> </div></div> <h3 class="wp-block-heading"><a href="https://ddma.nl/podcast-shaping-the-future/" data-type="link" data-id="https://ddma.nl/podcast-shaping-the-future/">DDMA Podcast: Shaping the Future</a></h3> <p>Om écht een toekomstbestendige marketingpraktijk te hebben, móet je verder kijken dan actuele ontwikkelingen en je richten op trends voor de komende 10 jaar. In de DDMA Podcast ‘Shaping the future’ brengen we de ontwikkelingen trend voor trend in kaart.</p> </div></div> <div class="col-lg-4 col-md-6 yard-blocks-grid-column is-style-card"><div class="column"> <div class="wp-block-cover is-light has-background-dim-70 is-style-default" style="min-height:135px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><img decoding="async" width="1170" height="827" class="wp-block-cover__image-background wp-image-35547" alt="" src="https://ddma.nl/wp-content/uploads/2023/04/20230411-Visierapport-Het-Marketingteam-van-de-toekomst-1_Pagina_01.jpg" data-object-fit="cover" srcset="https://ddma.nl/wp-content/uploads/2023/04/20230411-Visierapport-Het-Marketingteam-van-de-toekomst-1_Pagina_01.jpg 1170w, https://ddma.nl/wp-content/uploads/2023/04/20230411-Visierapport-Het-Marketingteam-van-de-toekomst-1_Pagina_01-300x212.jpg 300w, https://ddma.nl/wp-content/uploads/2023/04/20230411-Visierapport-Het-Marketingteam-van-de-toekomst-1_Pagina_01-1024x724.jpg 1024w, https://ddma.nl/wp-content/uploads/2023/04/20230411-Visierapport-Het-Marketingteam-van-de-toekomst-1_Pagina_01-768x543.jpg 768w" sizes="(max-width: 1170px) 100vw, 1170px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <p class="has-text-align-center preset-card-read-more"><a href="https://ddma.nl/kennisbank/ddma-publiceert-visierapport-over-het-marketingteam-van-de-toekomst/" data-type="link" data-id="https://ddma.nl/kennisbank/ddma-publiceert-visierapport-over-het-marketingteam-van-de-toekomst/">Lees meer</a></p> </div></div> <h3 class="wp-block-heading"><a href="https://ddma.nl/kennisbank/ddma-publiceert-visierapport-over-het-marketingteam-van-de-toekomst/">Visierapport: het marketingteam van de toekomst</a></h3> <p>In het DDMA visierapport: ‘Het marketingteam van de toekomst’ vind je 3 thema’s en 9 trends en ontwikkelingen waar je als marketingteam de komende jaren écht niet omheen kan. Een handig document om als organisatie een eigen toekomstvisie te creëren.</p> </div></div> <div class="col-lg-4 col-md-6 yard-blocks-grid-column is-style-card"><div class="column"> <div class="wp-block-cover is-light has-background-dim-70 is-style-default" style="min-height:135px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><img decoding="async" width="480" height="360" class="wp-block-cover__image-background wp-image-4984" alt="" src="https://ddma.nl/wp-content/uploads/2021/09/legal_shutterstock_308096741-480x360-1.jpg" data-object-fit="cover" srcset="https://ddma.nl/wp-content/uploads/2021/09/legal_shutterstock_308096741-480x360-1.jpg 480w, https://ddma.nl/wp-content/uploads/2021/09/legal_shutterstock_308096741-480x360-1-300x225.jpg 300w" sizes="(max-width: 480px) 100vw, 480px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <p class="has-text-align-center preset-card-read-more"><a href="https://ddma.nl/legal/documentatie/" data-type="link" data-id="https://ddma.nl/legal/documentatie/">Lees meer</a></p> </div></div> <h3 class="wp-block-heading"><a href="https://ddma.nl/legal/documentatie/">Legal documentatie</a></h3> <p>De legals counsels van DDMA ontwikkelen doorlopend juridische documentatie die relevant is voor organisaties die data en technologie inzetten voor marketing, service en sales. Van handige templates voor verwerkersovereenkomsten tot een uitleg over customer audiences.</p> </div></div> </div></div></div> </main> <div class="newsletter-container | container"> <div class="newsletter p-4 p-lg-5 bg-secondary my-7"> <div class="row"> <div class="col-md-6"> <div class="newsletter-column"> <h2 class="is-style-ddma text-primary mb-4">Op de hoogte blijven?</h2> <a href="/aanmelden-nieuwsbrief/" class="btn-arrow | btn btn-primary">Meld je aan voor onze nieuwsbrief</a> </div> </div> <div class="col-md-6"> <div class="seperator pt-4 pt-md-0 pl-md-5 pr-md-6 pb-md-3 h-100"> <h2 class="is-style-ddma text-primary mb-4">Meer weten?</h2> <div class="is-style-arrow | d-flex align-items-center flex-wrap justify-content-between"> <a href="/over-ons/wie-we-zijn/" class="wp-block-button__link has-white-background-color"> Dit bieden wij </a> <a href="/word-lid/" class="wp-block-button__link has-white-background-color"> Word lid </a> </div> </div> </div> </div> </div> </div> </div> <footer class="footer bg-secondary"> <div class="container | py-5"> <div class="row"> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-1 widget_block " id="block-3"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="contact">Contact</h2> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-23"><div class="inner-wrapper"> <p><strong>DDMA</strong><br><strong>Data-Driven Marketing Association<br></strong>WG-Plein 185<br>1054 SC Amsterdam<br><strong>T </strong><a href="tel:0204528413">020 4528413</a><br><strong>E </strong><a href="mailto:info@ddma.nl">info@ddma.nl</a></p> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-17"><div class="inner-wrapper"> <p><a href="https://ddma.nl/privacy-statement/" data-type="URL" data-id="https://ddma.nl/privacy-statement/">Privacy statement</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-2 widget_block " id="block-14"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="onze-diensten">Onze diensten</h2> </div></div><div class="sidebar-footer-2 widget_block widget_text " id="block-19"><div class="inner-wrapper"> <p><a href="https://ddma.nl/kennisbank/" data-type="URL" data-id="https://ddma.nl/kennisbank/">Kennisbank</a><br><a href="https://ddma.nl/events/" data-type="URL" data-id="https://ddma.nl/events/">Events</a><br><a href="https://ddma.nl/legal/legal-helpdesk/">Legal helpdesk</a><br><a href="https://ddma.nl/legal/documentatie/" data-type="URL" data-id="https://ddma.nl/legal/documentatie/">Legal documentatie</a><br><a href="https://ddma.nl/legal/educatie/" data-type="URL" data-id="https://ddma.nl/legal/educatie/">Legal educatie</a><br><a href="https://ddma.nl/legal/privacy-waarborg/" data-type="URL" data-id="https://ddma.nl/legal/privacy-waarborg/">Privacy Waarborg</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-3 widget_block " id="block-6"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="over-ons">Over ons</h2> </div></div><div class="sidebar-footer-3 widget_block widget_text " id="block-24"><div class="inner-wrapper"> <p><a href="https://ddma.nl/over-ons/wie-we-zijn/" data-type="URL" data-id="https://ddma.nl/over-ons/wie-we-zijn/">Wie we zijn<br></a><a href="https://ddma.nl/over-ons/standpunten/" data-type="URL" data-id="https://ddma.nl/over-ons/standpunten/">Standpunten</a><br><a href="https://ddma.nl/word-lid/" data-type="URL" data-id="https://ddma.nl/word-lid/">Lidmaatschap<br></a><a href="https://ddma.nl/over-ons/onze-leden/" data-type="URL" data-id="https://ddma.nl/over-ons/onze-leden/">Onze leden<br></a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/">Bestuur en team</a><br><a href="https://ddma.nl/over-ons/vertrouwenspersoon/">Vertrouwenspersoon</a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/"><br></a><a href="https://ddma.nl/over-ons/vacatures/" data-type="URL" data-id="https://ddma.nl/over-ons/vacatures/">Vacatures</a></p> </div></div> <div class="footer-socials | d-flex"> <a href="https://www.linkedin.com/company/ddma/" class="social-icon " aria-label="LinkedIn van DDMA" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="footer-bottom | bg-primary py-3"> <div class="container text-center"> <p class="mb-0">© DDMA - 2024</p> </div> </div> </footer> </div> <script> ( function ( body ) { 'use strict'; 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