Imperial Business Design Studio | Imperial College Business School

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</div> </section> </div> <div id="main" class="layout-main"> <div id="content" class="column main-content"> <section class="section content"> <a id="main-content" tabindex="-1"></a> <div class="region region-content"> <div class="region__outer"> <div class="region__inner"> <div id="block-icbs-content" class="block block-system block-system-main-block block--"> <article class="node node--type-centre node--view-mode-full node--no-sidebar"> <div class="node__content"> <div class="node__content-top"> <div class="field field--name-field-main-brightcove-video field--type-entity-reference field--label-hidden field__item"><div class="c-bc-video"> <video-js id="6340368546112" class="vjs-fluid" controls="" data-account="5807743168001" data-embed="default" data-player="default" data-usage="cms:drupal:10.1.7:3.2.0:javascript" data-video-id="6340368546112" ></video-js> </div> <script src="https://players.brightcove.net/5807743168001/default_default/index.min.js"></script> <script id="videojs-schema-6340368546112"></script> <script> if (typeof videojs !== 'undefined') { videojs.options.techOrder = ['Html5']; videojs.getPlayer('6340368546112').ready(function () { let icbsPlayer = this; if (typeof icbsPlayer.schema === 'function') { icbsPlayer.schema(); } else { const script = document.getElementById('videojs-schema-6340368546112'); script.src = '//cdn.jsdelivr.net/npm/videojs-schema/dist/videojs-schema.min.js'; script.onload = function () { icbsPlayer.schema(); }; } }); } </script> </div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>The Imperial Business Design Studio creates new empirical evidence on the impact of design thinking on business and on the relationship between business, technology and data-driven technologies. It aims to equip students with future-proof leadership and problem-solving skills, and assist with the needs of organisations looking to build capabilities in design thinking, with an emphasis on design-driven digital transformation.聽</p> <h4><strong>Vision</strong></h4> <p>The Imperial Business Design Studio aims to be a centre of excellence, conducting cutting-edge research on the impact of design thinking on business, and on the role of design thinking in the responsible use of technology and data.</p> <h4><strong>Mission</strong></h4> <p>To tackle this new era of business challenges with an updated view on design thinking that is more informed by computer and data science.</p> <h4><strong>Collaboration</strong></h4> <p>Various design practitioners are part of the Studio鈥檚 extended team as industry associates and collaborate with the Studio on an ad-hoc basis.</p> <h4><strong>Design thinking聽</strong></h4> <p>Design thinking is a human-centred approach to solving business problems and tackling聽societal challenges that require innovative thinking skills. It can be used both for developing new business ideas and unlocking hidden value in existing products, services and technologies. Benefits include significant economic value creation for stakeholders, meaningful differentiation of products/services and improved customer experience.</p> </div> </div> </div> </div> </div> </div> <div class="node__content-bottom"> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--testimonial paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-testimonial field--type-entity-reference field--label-hidden field__item"><div class="c-testimonial "> <blockquote class="c-testimonial__quote"> <div class="text-formatted "> "The Imperial Business Design Studio aims to be an objective, non-competitive environment where industry, government and academia come together to generate new knowledge and best practices on how to use design thinking to tackle current societal and industry challenges." </div> </blockquote> <div class="c-testimonial__info"> <div class="c-testimonial__name"> <a href="https://profiles.imperial.ac.uk/i.stigliani"> <div class="field field--name-name field--type-string field--label-hidden field__item">Ileana Stigliani</div> </a> </div> <div class="c-testimonial__details"> <div class="field field--name-details field--type-string field--label-hidden field__item">Associate Professor of Design & Innovation and Academic Director</div> </div> </div> <div class="c-testimonial__image"> <div class="field field--name-image field--type-entity-reference field--label-hidden field__item"> <picture> <source srcset="/business-school/sites/default/files/styles/focalpoint_300_x_300/public/2020-03/Ileana%20Stigliani.webp?h=aa81dfca&itok=Caamrznw 1x" type="image/webp" width="300" height="300"/> <source srcset="/business-school/sites/default/files/styles/focalpoint_300_x_300/public/2020-03/Ileana%20Stigliani.jpg?h=aa81dfca&itok=Caamrznw 1x" type="image/jpeg" width="300" height="300"/> <img 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