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agency-pro-home"><header class="site-header"><div class="wrap"><div class="title-area"><p class="site-title"><a href="https://www.zoeticamedia.com/">Zoetica Media</a></p></div><div class="widget-area header-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-152 current_page_item menu-item-2025"><a href="https://www.zoeticamedia.com/" aria-current="page"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://www.zoeticamedia.com/about-us"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div id="home-top" class="home-top widget-area"><div class="wrap"><section id="text-12" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Your Stories. Our Strategy.</h4> <div class="textwidget"><h3>Bringing Your Communication to Life</h3> <p><a href="#home-middle" class="button">Our Services</a></p> </div> </div></section> </div></div><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><div id="home-middle" class="home-middle widget-area"><div class="wrap"><section id="featured-content-4" class="featured-content-our-services featuredpost widget featured-content"><div class="featured-content-our-services featuredpost widget-wrap"><h4 class="widget-title widgettitle">our services</h4> <article class="post-2058 portfolio type-portfolio status-publish has-post-thumbnail entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Training and Support"><a href="https://www.zoeticamedia.com/portfolio/training-support" title="Training and Support" class="alignnone"><img fetchpriority="high" width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Training-380x380-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Training-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Training-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Training-380x380-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/training-support" title="Training and Support">Training and Support</a></h2><p>If you are planning a social media project and not sure you have the staff to implement it, we can help you build capacity. We can also <a class="more-link" href="https://www.zoeticamedia.com/portfolio/training-support" rel="nofollow">read more...</a></p></article><article class="post-2053 portfolio type-portfolio status-publish has-post-thumbnail entry gs-2 gs-even gs-featured-content-entry" aria-label="Digital Strategy"><a href="https://www.zoeticamedia.com/portfolio/digital-strategy" title="Digital Strategy" class="alignnone"><img width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/digital-strategy" title="Digital Strategy">Digital Strategy</a></h2><p>Many organizations say they can build a strategy, but it’s what we do best at Zoetica. We find out what’s important to you, and devise <a class="more-link" href="https://www.zoeticamedia.com/portfolio/digital-strategy" rel="nofollow">read more...</a></p></article><article class="post-2056 portfolio type-portfolio status-publish has-post-thumbnail entry gs-3 gs-odd gs-even gs-featured-content-entry" aria-label="Social Media Measurement"><a href="https://www.zoeticamedia.com/portfolio/social-media-measurement" title="Social Media Measurement" class="alignnone"><img loading="lazy" width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/measurement-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/measurement.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/measurement-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/measurement-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/social-media-measurement" title="Social Media Measurement">Social Media Measurement</a></h2><p>We are among a small group of strategists who look at social media through the lens of business objectives and then analyze success with <a class="more-link" href="https://www.zoeticamedia.com/portfolio/social-media-measurement" rel="nofollow">read more...</a></p></article><article class="post-2055 portfolio type-portfolio status-publish has-post-thumbnail entry gs-4 gs-even gs-featured-content-entry" aria-label="Influencer Outreach"><a href="https://www.zoeticamedia.com/portfolio/influencer-outreach" title="Influencer Outreach" class="alignnone"><img loading="lazy" width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/influencer-outreach" title="Influencer Outreach">Influencer Outreach</a></h2><p>We love connecting organizations with the key influencers that matter to them, and we excel at finding the right influencers for each <a class="more-link" href="https://www.zoeticamedia.com/portfolio/influencer-outreach" rel="nofollow">read more...</a></p></article><article class="post-2057 portfolio type-portfolio status-publish has-post-thumbnail entry gs-5 gs-odd gs-featured-content-entry" aria-label="Speaking"><a href="https://www.zoeticamedia.com/portfolio/speaking" title="Speaking" class="alignnone"><img loading="lazy" width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Speaking-380x380-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Speaking-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Speaking-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Speaking-380x380-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/speaking" title="Speaking">Speaking</a></h2><p>Zoetica's CEO, <a href="https://www.zoeticamedia.com/about-us">Kami Watson Huyse</a>, is a dynamic speaker, engaging audiences with <a class="more-link" href="https://www.zoeticamedia.com/portfolio/speaking" rel="nofollow">read more...</a></p></article><article class="post-2052 portfolio type-portfolio status-publish has-post-thumbnail entry gs-6 gs-even gs-featured-content-entry" aria-label="Crisis Communication and Guidelines"><a href="https://www.zoeticamedia.com/portfolio/crisis-communication-guidelines" title="Crisis Communication and Guidelines" class="alignnone"><img loading="lazy" width="380" height="380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/P6174212-380x380.jpg" class="entry-image attachment-portfolio gsfc-alignnone" alt="" itemprop="image" decoding="async" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/P6174212-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/P6174212-150x150.jpg 150w" sizes="(max-width: 380px) 100vw, 380px" /></a><h2 class="entry-title"><a href="https://www.zoeticamedia.com/portfolio/crisis-communication-guidelines" title="Crisis Communication and Guidelines">Crisis Communication and Guidelines</a></h2><p>Smart organizations need to develop crisis communication guidelines for responding to their digital stakeholders before they hit the reply <a class="more-link" href="https://www.zoeticamedia.com/portfolio/crisis-communication-guidelines" rel="nofollow">read more...</a></p></article></div></section> </div></div><div id="home-bottom" class="home-bottom widget-area"><div class="wrap"><section id="featured-content-5" class="featured-content- featuredpost widget featured-content"><div class="featured-content- featuredpost widget-wrap"><article class="post-4383 post type-post status-publish format-standard has-post-thumbnail category-smbhou tag-data-analytics tag-marketing-analytics entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Data-Driven Insights to Capture Your Customers’ Loyalty"><h2 class="entry-title"><a href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty" title="Data-Driven Insights to Capture Your Customers’ Loyalty">Data-Driven Insights to Capture Your Customers’ Loyalty</a></h2><p>At a <a href="https://www.youtube.com/watch?v=7iAhRQVHBYg">recent</a> <a href="https://www.facebook.com/HoustonSocialMedia/">Social Media Breakfast of Houston</a>, self-proclaimed digital <a class="more-link" href="https://www.zoeticamedia.com/data-driven-insights-to-capture-your-customers-loyalty" rel="nofollow">read more...</a></p></article><article class="post-4370 post type-post status-publish format-standard category-community category-featured entry gs-2 gs-even gs-featured-content-entry" aria-label="Instagram vs. TikTok,What Social Media Managers Need to Know"><h2 class="entry-title"><a href="https://www.zoeticamedia.com/instagram-vs-tiktokwhat-social-media-managers-need-to-know" title="Instagram vs. TikTok,What Social Media Managers Need to Know">Instagram vs. TikTok,What Social Media Managers Need to Know</a></h2><p>Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media <a class="more-link" href="https://www.zoeticamedia.com/instagram-vs-tiktokwhat-social-media-managers-need-to-know" rel="nofollow">read more...</a></p></article><article class="post-4363 post type-post status-publish format-standard category-create tag-brand-voice tag-linkedin tag-vertical-video tag-video entry gs-3 gs-odd gs-even gs-featured-content-entry" aria-label="Vertical Short-Form Video is Becoming Massively Popular"><h2 class="entry-title"><a href="https://www.zoeticamedia.com/vertical-short-form-video-is-becoming-massively-popular" title="Vertical Short-Form Video is Becoming Massively Popular">Vertical Short-Form Video is Becoming Massively Popular</a></h2><p>Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.<br><br>Experts like Zoetica Media founder Kami Huyse are championing <a class="more-link" 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