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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-14 current_page_item menu-item-2027"><a href="https://www.zoeticamedia.com/about-us" aria-current="page"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-14 page type-page status-publish entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="About Us"><header class="entry-header"><h1 class="entry-title">About Us</h1> </header><div class="entry-content"> <div data-elementor-type="wp-page" data-elementor-id="14" class="elementor elementor-14" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4b2f5413 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b2f5413" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304d125e" data-id="304d125e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4aa57d47 elementor-widget elementor-widget-text-editor" data-id="4aa57d47" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4><span style="color: #a633af;">“Zoetica is a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.”</span></h4> <p>Zoetica is known as an agency that gets results for its clients. We come alongside you to serve as an extension of your team. We can take social media and marketing off your hands completely, or we can fill in the gaps where you need us most.</p> <p>We have worked in a number of industries, including nonpofits, causes, foundations, travel and tourism organizations, health and medical organizations, and professional service companies.</p> <p>We take a strategic approach to every client. You will not get a cookie-cutter approach from our team.</p> <ul> <li>We get to know your organization and audience</li> <li>We design the right social media and marketing strategy that communicates what makes you special</li> <li>We create content that sparks connections</li> <li>We <span style="font-size: 1.6rem;">assign the most qualified member(s) of our team to get the job done right </span></li> </ul> <p><span style="font-size: 1.6rem;">Social media strategy and implementation is our main service, but our clients have us help them in a number of areas, including:</span></p> <ul> <li><span style="font-size: 1.6rem;">social media management</span></li> <li><span style="font-size: 1.6rem;">email marketing,</span></li> <li><span style="font-size: 1.6rem;">internal communications, </span></li> <li><span style="font-size: 1.6rem;">podcasting and editing,</span></li> <li><span style="font-size: 1.6rem;">content marketing, </span></li> <li><span style="font-size: 1.6rem;">graphic design, </span></li> <li><span style="font-size: 1.6rem;">social media crisis management, </span></li> <li><span style="font-size: 1.6rem;">and more.</span></li> </ul> <p>Clients have included: Houston Methodist Hospital, Home Remedy Houston, USMed-Equip Inc., American Red Cross, Baylor Scott & White Health System, Houston Methodist Hospital System, Case Foundation, Common Cause, Colorado Health Foundation, Craigslist Foundation, Accion of Texas, OPD Foundation, Google, PayPal, Hewlett Foundation, the Robert Wood Johnson Foundation, Hunt Alternatives Fund, Lumina Foundation, National 4-H Council, Razoo, Theatre Bay Area, SeaWorld, Galveston CVB, Downtown Galveston, and the U.S. State Department, among others.</p> <p>You can check out our capabilities on the <a href="https://www.zoeticamedia.com/services">Services</a> page.</p> <h2>Meet our team leaders:</h2> <div>Our team has the experience to implement successful communications programs across a variety of disciplines. In an environment where the lines between disciplines are becoming increasingly blurred, we bring well-rounded, diverse leaders who are skilled in all facets of marketing.</div> <div> </div> <h3><b>Kami Watson Huyse APR, CEO and Founder</b></h3> <h4 style="color: #333333;"><span style="color: #a633af;"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2022/09/Kami-Huyse-Zoetica-Staff-Headshots-150x150.png" alt="" width="150" height="150"></span></h4> <p>Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, <a href="https://www.zoeticamedia.com/portfolio/speaking">she speaks at social media events and conferences</a> all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica. <span style="font-size: 1.6rem;">Her ideas and work in social media have been featured in several books including </span><b style="font-size: 1.6rem;"><i>The New Rules of Marketing and PR</i></b><span style="font-size: 1.6rem;">, and </span><b style="font-size: 1.6rem;"><i>Now is Gone, Professional Blogging for Dummies, </i></b><span style="font-size: 1.6rem;">and the book, </span><b style="font-size: 1.6rem;">Welcome to the Fifth Estate, </b><span style="font-size: 1.6rem;">where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, </span><b style="font-size: 1.6rem;"><i>Public Relations Writing: Form and Style</i></b><span style="font-size: 1.6rem;">. </span><span style="font-size: 1.6rem;">She has been quoted and published in media</span><span style="font-size: 1.6rem;"> such as Forbes, PRNews, Good Morning America, The Isaiah Factor and more.</span></p> <p><span style="font-size: 1.6rem;">Kami is the co-founder and host of the </span><a style="font-size: 1.6rem;" href="https://www.facebook.com/HoustonSocialMedia" target="_blank" rel="noopener">Social Media Breakfast of Houston</a><span style="font-size: 1.6rem;">, a monthly meeting of over 100 influencers in Houston. </span><span style="font-size: 1.6rem;">She was recently names a Women Who Means Business by the Houston Business Journal. </span><span style="font-size: 1.6rem;">In her free time, she plays the violin and sings in her church band, and loves traveling with her husband and three teenagers. She broke down a few years ago and bought a minivan. </span></p> <h3>Want Kami to speak at your event? <a href="https://www.zoeticamedia.com/portfolio/speaking"><b>Head over to her speaker's page</b></a>.</h3> <p><a href="https://www.linkedin.com/in/kamihuyse/"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/LinkedIn_logo_initials.png" alt="" width="44" height="44"></a></p> <h3><i><b>Tori Cormier Account Executive</b></i></h3> <h4 style="color: #333333;"><span style="color: #a633af;"><img loading="lazy" decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2022/09/Tori-Cormier-Zoetica-Staff-Headshots-150x150.png" alt="" width="150" height="150"></span></h4> <div> <p>Tori is an inherent learner, creative, and adventurer; always taking on new challenges and learning new techniques. Her passion for creativity, storytelling, and art can be traced back to her pre-professional days. Whether drawing the art from all the Disney VHS covers, taking pictures of everything in sight, or writing articles, editorials, and pen pal letters, she's been on the artistic narrating path from the start. As a social media manager, her approach is no different. She has a fervor for visually telling the story of each brand or company she works with. With a philosophy that no single approach works in every situation, she enjoys the challenge of implementing analytical, creative, and innovative plans to various content types and platforms.<br>Fun Facts: 1. She is fluent in American Sign Language and spends time yearly in Jamaica at a school for the deaf, 2. Her and her husband aspire to live in a skoolie upon their 3 teenagers completion of grade school, 3. She can have full conversations using only movie quotes, everything from Judy Garland and Fred Astaire to Guardian’s of the Galaxy.</p> </div> <p><a href="https://www.linkedin.com/in/toricormier/"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/LinkedIn_logo_initials.png" alt="" width="44" height="44"></a></p> <h3><span style="font-size: 2.4rem;"><b>Traci Shannon, Social Media Community Manger</b></span></h3> <p><img loading="lazy" decoding="async" style="color: #a633af; font-size: 2rem;" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2022/09/Traci-Shannon-Zoetica-Staff-Headshots-150x150.png" alt="" width="150" height="150"></p> <p>Traci Shannon has worked in social media marketing for over 8 years. She has worked directly with national brands as well as agencies to create, develop, and implement online branding strategies. She also has experience with traditional marketing and ad campaigns. Traci is an actress, brand advocate, blogger, and mom.</p> <p><a href="https://www.linkedin.com/in/tracishannon/"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/LinkedIn_logo_initials.png" alt="" width="44" height="44"></a></p> <h3><b>Lynnie Beck, Accounting Coordinator</b></h3> <div> <h4 style="color: #333333;"><span style="color: #a633af;"><img loading="lazy" decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2022/09/Lynnie-Beck-Zoetica-Staff-Headshots-1-150x150.png" alt="" width="150" height="150"></span></h4> </div> <p>Lynnie Beck keeps us in line and makes sure that the bills get paid. She also works with our clients on billing. She is a whiz with numbers and also event planning. Who knew those two skills could exist in one person? She loves to travel around Texas in her camper with her husband.</p> <p><span style="font-weight: bold; font-size: 2.4rem;">Andrea Weckerle, Communication Specialist and Writer<br></span></p> <p>Andrea is a communication and management professional who helps individuals and organizations problem-solve. She is able to quickly assess the needs of an organization or client to advance its mission, culture, and overall organizational goals while achieving optimal results.</p> <p>Her past experience includes founding a nonprofit organization; teaching in university graduate programs; running her own boutique communications  consultancy; and helping design, develop, and implement alternative dispute resolution systems for Fortune 500 companies. <span style="font-size: 1.6rem;">She is the author of the book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks.</span></p> <p>She has been quoted and published in media such as The Wall Street Journal, The Guardian, Fortune, New York Daily News, The Christian Science Monitor, Chicago Tribune, U.S. News and World Report, CNN, and USA Today, and presented at SXSW, the National Press Club, BlogHer, among other places.</p> <p><span style="color: #1e0e1f;"><span style="outline-color: initial; outline-style: initial;"><a href="https://www.linkedin.com/in/andreaweckerle/"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/LinkedIn_logo_initials.png" alt="" width="44" height="44"></a></span></span></p> <h3><span style="font-weight: bold; font-size: 2.4rem;">Katie Moreno, Design Contractor</span></h3> <p>Katie Moreno is a natural teacher, an accredited journalism professional, and an entrepreneur. She specializes in teaching how to leverage creative content marketing in order to grow a business’ online presence. She is skilled in digital branding, print layout and graphic design, snappy writing and creative storytelling through a variety of mediums. Katie holds a Bachelor's degree in Digital Media from the College of Technology at the University of Houston.</p> <p><span style="font-size: 1.6rem;">In her free time, she enjoys drinking iced coffee, hosting hand lettering workshops, photographing the entire world around her, and adventuring with her husband and high school sweetheart, Daniel.</span></p> <p><a style="font-size: 1.6rem;" href="https://www.linkedin.com/in/katiemariemoreno/"><img decoding="async" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/LinkedIn_logo_initials.png" alt="" width="44" height="44"></a><span style="font-size: 2rem;"> </span></p> </div> </div> </div> </div> </div> </section> </div> </div></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id29148" for="apbct__email_id__search_form_29148">29148</label><input id="apbct__email_id__search_form_29148" class="apbct_special_field apbct__email_id__search_form" name="apbct__email_id__search_form_29148" type="text" size="30" maxlength="200" autocomplete="off" value="29148" apbct_event_id="29148" /><input id="apbct_submit_id__search_form_29148" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_29148" type="submit" size="30" maxlength="200" value="29148" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! 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