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separator">/</span> <span class="breadcrumb-link-wrap"><a class="breadcrumb-link" href="https://www.zoeticamedia.com/portfolio"><span class="breadcrumb-link-text-wrap">Portfolio</span></a><meta ></span> <span aria-label="breadcrumb separator">/</span> Digital Strategy</div><article class="post-2053 portfolio type-portfolio status-publish has-post-thumbnail entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Digital Strategy"><h1 class="entry-title">Digital Strategy</h1> <div class="entry-content"><p><img fetchpriority="high" decoding="async" class="size-full wp-image-2101 alignright" alt="Social Media Strategy" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380.jpg" width="380" height="380" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380.jpg 380w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Strategy-Target-380x380-300x300.jpg 300w" sizes="(max-width: 380px) 100vw, 380px" /></p> <p><span style="line-height: 1.5em;"><span style="font-size: 14px; line-height: 1.5em;">Many organizations say they can build a strategy, but it’s what we do best at Zoetica. </span></span><span style="line-height: 1.5em;"><span style="font-size: 14px; line-height: 1.5em;">We find out what’s important to you, and devise solutions to solve your biggest challenges. We can write an entire social media and communications strategy – or individual campaigns – based on your needs. We’ve managed high-level corporate social responsibility initiatives and helped others build key communities around their initiatives. When we work with clients, we work side-by-side with you to define your biggest opportunities and needs, then get to work to help you achieve your goals.</span></span></p> <ul> <li>We worked with a foundation to tie together the social media strategy for the four nonprofits it supports. Additionally, we worked with its celebrity founder to build her online voice and to engage with her followers more effectively. As a result, the organization was able to connect with influencers who were most likely to advance these social justice causes.</li> <li>We put together a strategic plan for a large technology company to launch a new product area. We helped the company build a strategic alliance with an influential organization and built compelling tactics around this strategy that leveraged both online and offline components. As a result, over 100 influencers wrote about the launch, and today this portal is one of the company's most successful programs.</li> <li>A large national nonprofit was looking for a way to tie together the emergency management community as a thought leader. We conducted a strategic analysis of the marketplace and pulled together an event that was designed to pull together all of the stakeholder in this issue. We also opened the conversation to an online audience of over 5,000 participants.</li> </ul> <p>Check out what we have written about <a href="https://www.zoeticamedia.com/category/strategy">Marketing and Public Relations Strategy</a> on our blog.</p>  </div></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id95092" for="apbct__email_id__search_form_95092">95092</label><input id="apbct__email_id__search_form_95092" class="apbct_special_field apbct__email_id__search_form" name="apbct__email_id__search_form_95092" type="text" size="30" maxlength="200" autocomplete="off" value="95092" apbct_event_id="95092" /><input id="apbct_submit_id__search_form_95092" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_95092" type="submit" size="30" maxlength="200" value="95092" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our <a href="https://www.zoeticamedia.com/blog">blog, Zoetica Talks</a>, browse our <a href="https://www.zoeticamedia.com/social_media_resources">Resources</a>, and check out our <a href="https://www.zoeticamedia.com/services">Sevices.</a>We can't wait to get to know you better.</div> </div></section> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands">One Helping Hand Leads to a Ladder of Hands</a> </li> <li> <a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a> </li> <li> <a href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos">Unlock the Secrets to Creating Standout Short-Form Videos</a> </li> <li> <a href="https://www.zoeticamedia.com/how-to-supercharge-your-networking-on-linkedin-and-other-platforms">How to Supercharge your Networking on LinkedIn and Other Platforms</a> </li> <li> <a href="https://www.zoeticamedia.com/embracing-diversity-in-marketing">Embracing Diversity in Marketing</a> </li> </ul> </div></section> <section id="text-14" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Zoetica in the News</h4> <div class="textwidget"><p><a href="http://ow.ly/wGRY3" target="_blank">5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline</a></p> <p><a href="http://ow.ly/wGS5Z" target="_blank">2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention)</a> </p> <p><a href="http://ow.ly/wGRW2" target="_blank">Digital PR & Social Media Guidebook – Contributing Author</a></p> <p><a href="http://ow.ly/wGRUp" target="_blank">How Communicators Can Get Started with PR Measurement, PR News Mention</a> </p> <p><a href="http://ow.ly/wGS7W" target="_blank">Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)</a> </p> <p><a href="http://ow.ly/wGRP7" target="_blank">A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline</a></p> <p><a href="http://ow.ly/wGQw4" target="_blank">Named as one of AGBeat's top 50 industry influencers in 2014</a> </p> <p><a href="http://ow.ly/wGSdN" target="_blank">Will Houston B2B companies answer the social media call? - Houston Business Journal</a> </p> <p><a href="http://ow.ly/wGS94" target="_blank">Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)</a></p> <p><a href="http://ow.ly/wGQbk" target="_blank">Top 100 Social Media Power Influencers in Houston 2013</a></p> <p><a href="http://ow.ly/wGQyJ" target="_blank">Named as one of 30 PR Experts You Should Follow on Twitter by e-releases</a></p> <p><a href="http://ow.ly/wGRMr" target="_blank">BusinessWire Congrats for Making the Top 100 Women on Twitter</a></p></div> </div></section> <section id="text-13" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Posts by Topic</h4> <div class="textwidget"><a title="Kami Huyse Blog" href="https://www.zoeticamedia.com/blog"><img class="size-full wp-image-2157 aligncenter" alt="Zoetica Talks" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/03/Zoetica-Talks.jpg" width="158" height="83" /></a> <a style="float: right; padding-bottom: 10px; padding-left: 15px" href="https://www.zoeticamedia.com/blog><img src=" width="120" alt="Kami Huyse Blog" 03 2014 uploads wp-content zoetica.wpengine.netdna-cdn.com http: zoetica-talks.jpg?></a> <p> </p> <table cellspacing="0" cellpadding="2" width="336" border="0"> <tbody> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/SMBHOU">#SMBHOU</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Influencer">Influencer Outreach</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Best-Ranked-Posts">Best Ranked</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Measurement">Measurement</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Book-Shelf">Book Shelf</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/causemarketing">Nonprofit and CSR</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/community">Community</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/ethics">Online Ethics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Cool-Tools">CoolTools</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/socialmediatactics">Social Media Tactics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Crisis-Communication">Crisis</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networking-Guidelines">Guidelines</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/How-To">How To</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networks">Social Networks</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Humor">Humor</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Speaking">Speaking</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/IndustryTrends">Trends</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Strategy">Strategy</a></p></td></td></tr></tbody></table></div> </div></section> <section id="text-9" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Latest Tweets</h4> <div class="textwidget"><a class="twitter-timeline" href="https://twitter.com/kamichat" data-widget-id="334438365590065152" width="300">Tweets by @kamichat</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div></section> </aside></div></div><div class="footer-widgets"><div class="wrap"><div class="widget-area footer-widgets-1 footer-widget-area"><section id="text-16" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget">© Zoetica, LLC | <a href="https://www.zoeticamedia.com/disclaimer"> Disclaimer </a> | <a href=" https://www.zoeticamedia.com/terms-and-conditions">Terms & Conditions</a> | <a href="https://www.zoeticamedia.com/zoetica-llc-privacy-policy">Privacy Policy</a> </div> </div></section> </div></div></div><footer class="site-footer"><div class="wrap"><div class="creds"><p>Copyright © 2024 - <a href="https://www.zoeticamedia.com/" title="Zoetica Media rel="nofollow"">Zoetica Media</a> · designed/developed by <a href="http://www.petersenmediagroup.com" target="_blank">Petersen Media Group</a></div></div></footer></div><script> document.addEventListener('DOMContentLoaded', function () { setTimeout(function(){ if( document.querySelectorAll('[name^=ct_checkjs]').length > 0 ) { apbct_public_sendREST( 'js_keys__get', { callback: apbct_js_keys__set_input_value } ) } },0) }) </script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TS8G8P8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); 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