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custom-background custom-header header-image content-sidebar genesis-breadcrumbs-visible genesis-footer-widgets-visible elementor-default elementor-kit-2933"><header class="site-header"><div class="wrap"><div class="title-area"><p class="site-title"><a href="https://www.zoeticamedia.com/">Zoetica Media</a></p></div><div class="widget-area header-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio 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class="content-sidebar-wrap"><main class="content"><div class="breadcrumb">You are here: <span class="breadcrumb-link-wrap"><a class="breadcrumb-link" href="https://www.zoeticamedia.com/"><span class="breadcrumb-link-text-wrap">Home</span></a><meta ></span> <span aria-label="breadcrumb separator">/</span> <span class="breadcrumb-link-wrap"><a class="breadcrumb-link" href="https://www.zoeticamedia.com/portfolio"><span class="breadcrumb-link-text-wrap">Portfolio</span></a><meta ></span> <span aria-label="breadcrumb separator">/</span> Influencer Outreach</div><article class="post-2055 portfolio type-portfolio status-publish has-post-thumbnail entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Influencer Outreach"><h1 class="entry-title">Influencer Outreach</h1> <div class="entry-content"><p><img fetchpriority="high" decoding="async" class="alignright size-medium wp-image-2069" alt="Influencers-380x380" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-300x300.jpg" width="300" height="300" srcset="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-300x300.jpg 300w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380-150x150.jpg 150w, https://zoetica.wpenginepowered.com/wp-content/uploads/2014/02/Influencers-380x380.jpg 380w" sizes="(max-width: 300px) 100vw, 300px" />We love connecting organizations with the key influencers that matter to them, and we excel at finding the right influencers for each organization. We have connected bloggers with brands and linked nonprofit causes to key online stakeholder groups. We know how to find individuals and groups online and figure out how they intersect with our clients. If all you care about is big reach, then Zoetica is not for you, but if you are looking to build strong relationships with influencers who will support your brand for years to come, we are your agency.</p> <ul> <li>Zoetica has built a multi-year <a href="http://www.seaworldsanantonioblog.com/wildside">ambassador program</a> for a brand that has grown over its nearly five years of operation. This program has resulted in hundreds of blog posts and brand loyalty, even in the face of intense online pressure. The program aims to both build the bloggers and the brand in a true win-win partnership.</li> <li>Our brand ambassador team worked with a <a href="http://about.good360.org/">large nonprofit</a> to build a volunteer Digital Advisory Team to help it to create a more robust digital footprint. This group of high-level nonprofit digital influencers helped our client get off on the right foot in the nonprofit tech community.</li> <li>An organization in California was looking to build a <a href="http://forourbabies.org/">national program</a> to encourage social change. In addition to building its outreach strategy, Zoetica identified a short list of influencers with which this organization should work in order to spread their campaign to a national audience.</li> </ul> <p>To learn more about our thoughts on <a href="https://www.zoeticamedia.com/category/influencer">how to find online influencers</a>, and how to work with, and measure online influence, read our blog – <a href="https://www.zoeticamedia.com/blog">Zoetica Talks</a>.</p>  </div></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id83351" for="apbct__email_id__search_form_83351">83351</label><input id="apbct__email_id__search_form_83351" class="apbct_special_field apbct__email_id__search_form" name="apbct__email_id__search_form_83351" type="text" size="30" maxlength="200" autocomplete="off" value="83351" apbct_event_id="83351" /><input id="apbct_submit_id__search_form_83351" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_83351" type="submit" size="30" maxlength="200" value="83351" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our <a href="https://www.zoeticamedia.com/blog">blog, Zoetica Talks</a>, browse our <a href="https://www.zoeticamedia.com/social_media_resources">Resources</a>, and check out our <a href="https://www.zoeticamedia.com/services">Sevices.</a>We can't wait to get to know you better.</div> </div></section> <section id="recent-posts-3" class="widget widget_recent_entries"><div class="widget-wrap"> <h4 class="widget-title widgettitle">Recent Posts</h4> <ul> <li> <a href="https://www.zoeticamedia.com/one-helping-hand-leads-to-a-ladder-of-hands">One Helping Hand Leads to a Ladder of Hands</a> </li> <li> <a href="https://www.zoeticamedia.com/from-social-media-to-sales-how-to-create-unforgettable-customer-journeys">From Social Media to Sales: How to Create Unforgettable Customer Journeys</a> </li> <li> <a href="https://www.zoeticamedia.com/unlock-the-secrets-to-creating-standout-short-form-videos">Unlock the Secrets to Creating Standout Short-Form Videos</a> </li> <li> <a href="https://www.zoeticamedia.com/how-to-supercharge-your-networking-on-linkedin-and-other-platforms">How to Supercharge your Networking on LinkedIn and Other Platforms</a> </li> <li> <a href="https://www.zoeticamedia.com/embracing-diversity-in-marketing">Embracing Diversity in Marketing</a> </li> </ul> </div></section> <section id="text-14" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Zoetica in the News</h4> <div class="textwidget"><p><a href="http://ow.ly/wGRY3" target="_blank">5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline</a></p> <p><a href="http://ow.ly/wGS5Z" target="_blank">2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention)</a> </p> <p><a href="http://ow.ly/wGRW2" target="_blank">Digital PR & Social Media Guidebook – Contributing Author</a></p> <p><a href="http://ow.ly/wGRUp" target="_blank">How Communicators Can Get Started with PR Measurement, PR News Mention</a> </p> <p><a href="http://ow.ly/wGS7W" target="_blank">Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)</a> </p> <p><a href="http://ow.ly/wGRP7" target="_blank">A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline</a></p> <p><a href="http://ow.ly/wGQw4" target="_blank">Named as one of AGBeat's top 50 industry influencers in 2014</a> </p> <p><a href="http://ow.ly/wGSdN" target="_blank">Will Houston B2B companies answer the social media call? - Houston Business Journal</a> </p> <p><a href="http://ow.ly/wGS94" target="_blank">Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)</a></p> <p><a href="http://ow.ly/wGQbk" target="_blank">Top 100 Social Media Power Influencers in Houston 2013</a></p> <p><a href="http://ow.ly/wGQyJ" target="_blank">Named as one of 30 PR Experts You Should Follow on Twitter by e-releases</a></p> <p><a href="http://ow.ly/wGRMr" target="_blank">BusinessWire Congrats for Making the Top 100 Women on Twitter</a></p></div> </div></section> <section id="text-13" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Posts by Topic</h4> <div class="textwidget"><a title="Kami Huyse Blog" href="https://www.zoeticamedia.com/blog"><img class="size-full wp-image-2157 aligncenter" alt="Zoetica Talks" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2014/03/Zoetica-Talks.jpg" width="158" height="83" /></a> <a style="float: right; padding-bottom: 10px; padding-left: 15px" href="https://www.zoeticamedia.com/blog><img src=" width="120" alt="Kami Huyse Blog" 03 2014 uploads wp-content zoetica.wpengine.netdna-cdn.com http: zoetica-talks.jpg?></a> <p> </p> <table cellspacing="0" cellpadding="2" width="336" border="0"> <tbody> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/SMBHOU">#SMBHOU</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Influencer">Influencer Outreach</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Best-Ranked-Posts">Best Ranked</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Measurement">Measurement</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Book-Shelf">Book Shelf</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/causemarketing">Nonprofit and CSR</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/community">Community</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/ethics">Online Ethics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Cool-Tools">CoolTools</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/socialmediatactics">Social Media Tactics</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Crisis-Communication">Crisis</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networking-Guidelines">Guidelines</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/How-To">How To</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Social-Networks">Social Networks</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/Humor">Humor</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Speaking">Speaking</a></p></td></td></tr> <tr> <td valign="top" width="138"> <p><a href="https://www.zoeticamedia.com/category/IndustryTrends">Trends</a></p></td></td> <td valign="top" width="196"> <p><a href="https://www.zoeticamedia.com/category/Strategy">Strategy</a></p></td></td></tr></tbody></table></div> </div></section> <section id="text-9" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">Latest Tweets</h4> <div class="textwidget"><a class="twitter-timeline" href="https://twitter.com/kamichat" data-widget-id="334438365590065152" width="300">Tweets by @kamichat</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> </div></section> </aside></div></div><div class="footer-widgets"><div class="wrap"><div class="widget-area footer-widgets-1 footer-widget-area"><section id="text-16" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget">© Zoetica, LLC | <a href="https://www.zoeticamedia.com/disclaimer"> Disclaimer </a> | <a href=" https://www.zoeticamedia.com/terms-and-conditions">Terms & Conditions</a> | <a href="https://www.zoeticamedia.com/zoetica-llc-privacy-policy">Privacy Policy</a> </div> </div></section> </div></div></div><footer class="site-footer"><div class="wrap"><div class="creds"><p>Copyright © 2024 - <a href="https://www.zoeticamedia.com/" title="Zoetica Media rel="nofollow"">Zoetica Media</a> · designed/developed by <a href="http://www.petersenmediagroup.com" target="_blank">Petersen Media Group</a></div></div></footer></div><script> document.addEventListener('DOMContentLoaded', function () { setTimeout(function(){ if( document.querySelectorAll('[name^=ct_checkjs]').length > 0 ) { apbct_public_sendREST( 'js_keys__get', { callback: apbct_js_keys__set_input_value } ) } },0) }) </script> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TS8G8P8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); 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