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data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e2dfbc7" data-id="7e2dfbc7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66b82754 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="66b82754" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/score-method/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>SCORE Method</span></div> <div class="wpr-promo-box-description"> <p><p>Find out how our winning methodology can elevate your digital strategy</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-34c5e9cd" data-id="34c5e9cd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aaf4b3f elementor-widget elementor-widget-heading" data-id="aaf4b3f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-4c27b634 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4c27b634" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/" tabindex="-1"><img width="1280" height="720" 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.elementor-element.elementor-element-db1aa56 > .elementor-element-populated{padding:45px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-52d14150 > .elementor-element-populated{padding:75px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-wrapper{text-align:left;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-img{margin-bottom:20px;}}</style> <div data-elementor-type="page" data-elementor-id="20971" class="elementor elementor-20971" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column 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class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e2dfbc7" data-id="7e2dfbc7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66b82754 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="66b82754" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/score-method/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>SCORE Method</span></div> <div class="wpr-promo-box-description"> <p><p>Find out how our winning methodology can elevate your digital strategy</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element 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src="https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1.png" class="attachment-full size-full wp-image-13057" alt="" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/">How to Choose the Right Advertising Channels</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-6d41c6cd wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="6d41c6cd" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/how-to-choose-the-right-advertising-channel/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i 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.elementor-element.elementor-element-db1aa56 > .elementor-element-populated{padding:45px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-52d14150 > .elementor-element-populated{padding:75px 20px 0px 0px;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-wrapper{text-align:left;}.elementor-20971 .elementor-element.elementor-element-19837313 .elementor-image-box-img{margin-bottom:20px;}}</style> <div data-elementor-type="page" data-elementor-id="20971" class="elementor elementor-20971" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a 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class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-203278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-201069" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-2010710" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-203273" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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href="/institute-library/blog/what-is-programmatic-advertising/" tabindex="-1"><img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2021/01/WR_14-Best-Programmatic-Platforms-in-2021_v5.jpg" class="attachment-full size-full wp-image-15784" alt="photo of codes depicting the best programmatic platform" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/what-is-programmatic-advertising/">What is programmatic advertising?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-76d17ca wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="76d17ca" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" 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data-id="db17c7d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-44dfc1c elementor-align-right elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button" data-id="44dfc1c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xl" href="/contact-us/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Contact</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </header> <div data-elementor-type="single-post" data-elementor-id="39244" class="elementor elementor-39244 elementor-location-single post-8643 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-advertising-agency tag-marketing-agency" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e3100f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="e3100f2" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70990ec" data-id="70990ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-95e8259 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no" data-id="95e8259" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0985171" data-id="0985171" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-516fe33 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="516fe33" data-element_type="widget" id="featured-single-img" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" srcset="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg 2560w, https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1-300x200.jpg 300w, https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1-1024x683.jpg 1024w, https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1-768x512.jpg 768w, https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1-1536x1024.jpg 1536w, https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1-2048x1366.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-445956b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="445956b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3519874" data-id="3519874" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41ff418 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="41ff418" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Do I Need a Marketing Agency or Advertising Agency? What’s the Difference?</h1> </div> </div> <div class="elementor-element elementor-element-9e00523 wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="9e00523" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-horizontal"><li class="wpr-post-info-author"><span class="wpr-post-info-text"><span>by</span></span><span>Kedet</span></li><li class="wpr-post-info-date"><span>November 9, 2020</span></li></ul> </div> </div> <div class="elementor-element elementor-element-b8033d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b8033d0" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a08532 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9a08532" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4e4d83" data-id="c4e4d83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-20125fe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="20125fe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b2dffcc" data-id="b2dffcc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd30c8d elementor-widget elementor-widget-theme-post-content" data-id="dd30c8d" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="8643" class="elementor elementor-8643" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-33f60692 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="33f60692" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c134a89" data-id="6c134a89" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22379952 elementor-widget elementor-widget-text-editor" data-id="22379952" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p></p><p><strong>So, you’re looking into hiring an agency to support your company’s marketing efforts.</strong></p><p></p><p></p> </div> </div> <div class="elementor-element elementor-element-3bf08cce elementor-widget elementor-widget-text-editor" data-id="3bf08cce" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <p>You might come across many digital marketing agencies and, you probably also see advertising agencies–are the two terms interchangeable? Or is there a vast difference? Which one is better suited for your business goals and needs?</p> <p>Let’s take a look, shall we?</p> <p>Topics we’ll go over:</p> <ul> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#marketing-vs-advertising">Marketing VS Advertising</a> <ul> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#what-is-marketing">What is Marketing?</a></li> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#what-is-advertising">What is Advertising?</a></li> </ul> </li> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#what-does-a-marketing-agency-do">What Does a Marketing Agency Do?</a> <ul> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#who-is-the-best-fit-for-marketing-agency">Who is the best fit for a Marketing Agency?</a></li> </ul> </li> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#what-does-an-advertising-agency-do">What Does an Advertising Agency Do?</a> <ul> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#who-is-the-best-fit-for-an-advertising-agency">Who is the best fit for an Advertising Agency?</a></li> </ul> </li> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#questions-to-ask-agencies-when-inquiring">Questions to Ask Agencies When Inquiring</a></li> <li><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#what-have-we-learned">TL;DR – What Have We Learned</a></li> </ul> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9cc529a elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9cc529a" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f16ae" data-id="24f16ae" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-796c4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="796c4a0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e741ac9" data-id="e741ac9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df40b7a elementor-widget elementor-widget-heading" data-id="df40b7a" data-element_type="widget" id="marketing-vs-advertising" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Marketing vs. Advertising </h2> </div> </div> <div class="elementor-element elementor-element-a5d8be2 elementor-widget elementor-widget-text-editor" data-id="a5d8be2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>To make sense of everything, we need to understand the difference between marketing and advertising first.</p> <p>One of our favorite comparisons is from <a href="https://www.fool.com/the-blueprint/marketing-vs-advertising/" target="_blank" rel="noopener">The Blueprint</a>. They say: “<em>if marketing were a band, then advertising could be the vocalist, market research the guitarist, public relations the bassist, branding the drummer, and so on.</em>”<br /><br /></p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" class="entered lazyloaded wp-image-10238 aligncenter" title="neonbrand-PpXcJ9tDBBY-unsplash (1)" src="https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-300x226.jpg" alt="marketing is like a rock band" width="309" height="232" data-lazy-srcset="https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled.jpg 2560w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1280x964.jpg 1280w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-980x738.jpg 980w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-480x361.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" data-lazy-src="https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled.jpg" data-ll-status="loaded" srcset="https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-300x226.jpg 300w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-1024x771.jpg 1024w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-768x578.jpg 768w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-1536x1156.jpg 1536w, https://www.warroominc.com/wp-content/uploads/2020/10/neonbrand-PpXcJ9tDBBY-unsplash-1-scaled-1-2048x1542.jpg 2048w" sizes="(max-width: 309px) 100vw, 309px" /></span></div> </div> </div> </div> <div class="elementor-element elementor-element-d2520da elementor-widget elementor-widget-heading" data-id="d2520da" data-element_type="widget" id="what-is-marketing" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What is Marketing?</h2> </div> </div> <div class="elementor-element elementor-element-cf31bcc elementor-widget elementor-widget-text-editor" data-id="cf31bcc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Concordia University St. Paul (CSP) defines marketing as preparing a product or service for entry into the <a href="https://online.csp.edu/program-resources/marketing-vs-advertising#:~:text=Marketing%20refers%20to%20preparing%20a,to%20best%20communicate%20the%20brand." target="_blank" rel="noopener">marketplace</a>. Including design, creation, research, advertising etc.</p><p>We understand that “Marketing” is the overarching umbrella, and advertising is a category of strategy that belongs to it.</p><p>Marketing’s primary function is to communicate the brand, deliver the product or service, and convey the value to the audience to convert them into consumers.</p><p>The process of developing a product or service to market from the concept inception has one important objective, which is brand alignment. Do the content and design follow your brand’s guidelines?</p><p>Is the way you’re communicating it through your advertising appropriate for your brand, and will it achieve brand awareness, and ultimately, will it drive sales?</p><p>You may or may not have heard of the <a href="https://neilpatel.com/blog/4-ps-of-marketing" target="_blank" rel="noopener">4 Ps’ of Marketing</a>, which are:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li><strong>Product</strong>: Product or service.</li><li><strong>Place</strong>: Where the product or service is purchased (brick and mortar? Online? Shopping Channel?)</li><li><strong>Promotion</strong>: Channels and tools used to get the message out</li><li><strong>Price</strong>: Amount that the consumer pays</li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />In the future, if you’re trying to determine if something is marketing, think of the four P’s, and if they fall under any of these categories, then it most definitely is marketing.<p> </p><p>Here are some examples of marketing:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>Content Marketing (blogs, eBooks, whitepapers, infographics)</li><li>Email marketing</li><li>Landing pages</li><li>Brochures</li><li>Brand presentations</li><li>Event flyers</li><li>Social media posts</li></ul></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-6841cc1 elementor-widget elementor-widget-heading" data-id="6841cc1" data-element_type="widget" id="what-is-advertising" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What is Advertising?</h2> </div> </div> <div class="elementor-element elementor-element-92669d5 elementor-widget elementor-widget-text-editor" data-id="92669d5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>CSP specifies that advertising is the process of making a product/service be known to the world. It is how a brand positions itself creatively through various media channels, and advertising “<a href="https://online.csp.edu/program-resources/marketing-vs-advertising#:~:text=Marketing%20refers%20to%20preparing%20a,to%20best%20communicate%20the%20brand." target="_blank" rel="noopener"><em>must be timely and used in a specifically strategic way</em></a>“.</p><p>Advertising is essentially a substream of Marketing that focuses on targeting your product/service to your desired audience through ad creatives. Traditional advertising managed ad spots in media channels such as print, television, radio, and recently digital.</p><p>These are some examples of advertising:</p></div></div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ul><li>TV commercials</li><li>Online banner</li><li>Video ads on Youtube</li><li>Billboards outside buildings</li><li>Print ads in magazines</li><li>Social ads</li></ul></div></div><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><br />Now that we know the difference between marketing and advertising, let’s take a look at the difference between these agencies!</div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8e57c6b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="8e57c6b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d796123" data-id="d796123" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2d506ce elementor-widget elementor-widget-heading" data-id="2d506ce" data-element_type="widget" id="what-does-a-marketing-agency-do" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What Does a Marketing Agency Do?</h2> </div> </div> <div class="elementor-element elementor-element-e296d03 elementor-widget elementor-widget-text-editor" data-id="e296d03" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div> <div> <div> <div> <div> <p>The question should be, “what DOESN’T a digital marketing agency do?”</p> <p>You hear this a lot, where a marketing agency is a one-stop-shop for all things marketing. Cover content creation (graphics, blogs, whitepapers, etc.), social media coordination and marketing, Pay-Per-Click (PPC) campaigns, implementation and execution, Search Engine Optimization (SEO), and more.</p> <p>In addition, these skilled professionals will make use of <a href="https://www.octoboard.com/agencies" target="_blank" rel="noopener">white label reporting for marketing agencies</a> to show that their SEO and PPC campaigns are working as intended, keeping you as a client in the loop on the impact made by their work, and also showing where improvements can be made.</p> <p>If you’re looking for a <a href="https://codedesign.org/" target="_blank" rel="noopener">digital marketing agency</a> in your area, you might find lots of these around as there is a lot of demand as they offer a wide variety of services. To determine which one is the best suitable for your business, be sure to check out the <a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/#questions-to-ask-agencies-when-inquiring" target="_blank" rel="noopener">Questions to Ask Agencies When Inquiring</a> section below!</p> <p>Small or medium businesses sometimes don’t have the budget to hire someone in-house for marketing. This is when the need for a <a style="background-color: #ffffff;" href="https://harrisandward.com/" target="_blank" rel="noopener">Marketing Agency</a> comes in. This way, they can outsource their marketing needs.</p> <p>For example, if you’re looking to launch a product, you could seek out a reputable <a href="https://www.tripledart.com/product-marketing/agencies" target="_blank">product marketing agency</a> to support your specific needs.</p> <p>Marketing Agencies are like a part-time marketing team member who works remotely and helps produce marketing assets for you. If you’re looking to find a marketing agency that’s right for you, consider using <a href="https://sortlist.com/" target="_blank" rel="noopener">Sortlist</a> for tailored recommendations that suit your needs.</p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-9c0c06a elementor-widget elementor-widget-heading" data-id="9c0c06a" data-element_type="widget" id="who-is-the-best-fit-for-marketing-agency" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Who is the Best Fit for a Marketing Agency?</h2> </div> </div> <div class="elementor-element elementor-element-538e985 elementor-widget elementor-widget-text-editor" data-id="538e985" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Small businesses that are starting up or need additional support in marketing. Digital Marketing Agencies would be an excellent choice to partner up with as they have a broad range of services you can typically pick from a la carte to best suit your needs.</p><p>Medium to big brands who may already have an in-house marketing team but may need extra support to produce higher volume marketing assets.</p></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0a1478f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="0a1478f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b4a12" data-id="c4b4a12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff0a5e elementor-widget elementor-widget-heading" data-id="3ff0a5e" data-element_type="widget" id="what-does-an-advertising-agency-do" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What Does an Advertising Agency Do?</h2> </div> </div> <div class="elementor-element elementor-element-3f02098 elementor-widget elementor-widget-text-editor" data-id="3f02098" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Advertising Agencies specialize in strategic planning, execution, and reporting of advertising. The primary function is to support companies and/or organizations hone in on their target consumer base with a laser focus on selling their service or products!</p> <p>Agencies often partner with other businesses or services to get your name out there. They could work with a brand like <a href="https://www.openings24.com/" target="_blank">Openings24</a> to help promote events for small businesses. Or, they may speak to a non-competing business about a partnership that could help their client gain access to a new target market.</p> <p>An Advertising Agency generally does not create content or assets for clients. The clients provide the creatives that need to be advertised, and the Advertising Agency provides recommendations they see fit.</p> <p>For example, War Room is an advertising agency because we specialize in targeting audiences and direct campaigns. We utilize our <a href="/meet-kedet/" target="_blank" rel="noopener">technology stack</a> and specialize in <a href="/institute-library/blog/what-is-programmatic-advertising/" target="_blank" rel="noopener">programmatic advertising</a>. This allows us to automatically do media buying on tens and thousands of channels and get our clients’ ads to their desired audience. Throughout the campaign, the team monitors the ads closely and makes <a href="/what-we-do/score-method/" target="_blank" rel="noopener">optimizations</a> as they see fit. After that, we provide in-depth analytical reports that showcase how the ads performed exactly with a series of data charts and graphics (such as heat, scroll and click maps), which we review together with the client and discuss victories and areas of improvement for the next campaign.</p> <p>Please take a look at one of our case studies here:</p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-7131e01 elementor-widget elementor-widget-video" data-id="7131e01" data-element_type="widget" data-settings="{"video_type":"vimeo"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <iframe class="elementor-video-iframe" allowfullscreen allow="clipboard-write" title="vimeo Video Player" src="https://player.vimeo.com/video/444964677?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t="></iframe> </div> </div> </div> <div class="elementor-element elementor-element-7247372 elementor-widget elementor-widget-text-editor" data-id="7247372" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Advertising Agencies are like results-driven, strategic partners. Think of it as a special forces team.</p></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-bd9408b wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="bd9408b" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/" target="_blank"> <span class="wpr-button-content"> <span class="wpr-button-text">See More Client Results</span> <span class="wpr-button-icon"><i class="fas fa-long-arrow-alt-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-9e742da elementor-widget elementor-widget-heading" data-id="9e742da" data-element_type="widget" id="who-is-the-best-fit-for-an-advertising-agency" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Who is the Best Fit for an Advertising Agency? </h2> </div> </div> <div class="elementor-element elementor-element-a4b9836 elementor-widget elementor-widget-text-editor" data-id="a4b9836" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Businesses or companies with capabilities to produce creative marketing in-house but need help with getting in front of the right people.</p><p>Advertising Agencies can provide that extra “oomph” with their hyper-targeting tools, cross-channel distribution, and analytical tools.</p><p>They will help you serve your ads effectively, which subsequently will aid in driving sales.</p><p>We would say Advertising Agencies are most suitable for medium to large-sized businesses. These companies usually have robust in-house marketing teams, but they’re looking to bring their ads up to the next level while maximizing their ROAs (<a href="/institute-library/blog/advertising-dictionary/#ROAS" target="_blank" rel="noopener">Return on Ad Spend</a>).</p></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-96cbf16 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="96cbf16" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e140ef" data-id="6e140ef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-90976ed elementor-widget elementor-widget-heading" data-id="90976ed" data-element_type="widget" id="questions-to-ask-agencies-when-inquiring" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Questions to Ask Agencies When Inquiring</h2> </div> </div> <div class="elementor-element elementor-element-7caed30 elementor-widget elementor-widget-text-editor" data-id="7caed30" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner">Whether you’re looking to hire a marketing agency or advertising agency, here are some questions you should ask them when inquiring about their services:<br /><br /></div></div><div class="et_pb_module et_pb_text et_pb_text_26 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><ol><li>What makes your agency stand out from the competition?</li><li>Who will manage my account? How often will we connect?</li><li>How much experience do your team members have?</li><li>How do I, as the client, get transparency into the progress of my projects?</li><li>What is the process like getting set up?</li><li>How soon can we kick off our projects?</li><li>How do you track performance and success?</li><li>Can you share any client case studies? What were the results?</li><li>Have you ever lost an account? Why?</li><li>What is your favorite and best work? Why?</li><li>How do you charge for your services? How much is it?</li><li>Are there any trends in the industry I should know about that could affect my business?</li><li>Do you have any recommendations for my brand or marketing strategy?</li></ol></div></div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><br />These questions allow you to understand more about the agency, how they work, how many touchpoints you get as a client, and they get to talk about their portfolio. Get a gauge on their personality, how they discuss work: if it’s easy-to-understand or more technical—whichever style your business is looking for.<br /><br /><strong>What is most important in looking for a partnership with an agency is that they understand your brand and goals and collaborate well together.</strong></p></div></div></div></div></div></div></div> </div> </div> <div class="elementor-element elementor-element-a8ff5c1 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="a8ff5c1" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/" target="_blank"> <span class="wpr-button-content"> <span class="wpr-button-text">Learn more about our advertising services</span> <span class="wpr-button-icon"><i class="fas fa-long-arrow-alt-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fbffbc3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="1fbffbc3" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e943d78" data-id="5e943d78" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9e964d9 elementor-widget elementor-widget-heading" data-id="9e964d9" data-element_type="widget" id="what-have-we-learned" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What Have We Learned?</h2> </div> </div> <div class="elementor-element elementor-element-748f669 elementor-widget elementor-widget-text-editor" data-id="748f669" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Marketing is the overarching umbrella of ways to promote a brand and its product/service.<br />Advertising is a category under marketing that focuses explicitly on presenting the brand through different mediums (TV, online, print, radio, etc.) to targeted audiences.</p><p>Marketing Agencies are often one-stop-shops for marketing services. This may include: content marketing, social media management, paid advertising, graphic design, Search Engine Optimization, and more.</p><p>Marketing Agencies are great for companies who don’t have anyone dedicated to marketing or are looking to outsource specific marketing needs.</p><p>Advertising Agencies have an expert specialization in strategic ad buying, placement, and distribution and may also provide clients with recommendations for their creatives.</p><p>Advertising Agencies are a good choice for businesses capable of producing creative marketing in-house but need support with hyper-targeting their audience and gaining more insight into their ads’ performance.</p><p>When inquiring with an agency (no matter marketing or advertising), be sure to ask specific questions, especially on customer service, past projects, and industry trends, to evaluate if they are the right fit for your business!</p></div></div></div></div></div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9dbbf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9dbbf49" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b0ed32" data-id="2b0ed32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d37682c elementor-widget elementor-widget-heading" data-id="d37682c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title 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