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class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4560d19a" data-id="4560d19a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f10f5e5 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-20327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-20106" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-20107" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-20327" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5eaf9e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="5eaf9e51" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32520ec5" data-id="32520ec5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1666381e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="1666381e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5c1ffec6" data-id="5c1ffec6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22e4c04d wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="22e4c04d" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/meet-kedet/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Meet Kedet</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about Kedet, our proprietary programmatic ad tech platform.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-25e837e" data-id="25e837e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6371d2d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6371d2d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/klick-mortar/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Klick & Mortar</span></div> <div class="wpr-promo-box-description"> <p><p>Got a physical location?<br />Track & attributes physical visits to ad dollars!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-658aa142" data-id="658aa142" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6001d035 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6001d035" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/kedet-kares/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Kedet Kares</span></div> <div class="wpr-promo-box-description"> <p><p>Learn about our in-house charity initiatives. Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a 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data-id="69e9b2f7" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/2022-digital-marketing-stats/" tabindex="-1"><img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4.jpg" class="attachment-full size-full wp-image-18039" alt="digital marketers looking at campaign data and growth" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/2022-digital-marketing-stats/">11 Digital Marketing Statistics for 2022</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-c7572ed wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="c7572ed" data-element_type="widget" data-widget_type="wpr-button.default"> 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elementor-top-section elementor-element elementor-element-28fffe8 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="28fffe8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0e010" data-id="2e0e010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-70cf76e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="70cf76e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4560d19a" data-id="4560d19a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f10f5e5 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-203278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-201069" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-2010710" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-203273" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a 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<div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Programmatic 101</span></div> <div class="wpr-promo-box-description"> <p><p>Up your marketing game with our handy content, which covers advertising 101</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1f8fee1d" data-id="1f8fee1d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-725eb49e elementor-widget elementor-widget-heading" data-id="725eb49e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-69e9b2f7 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" 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class="elementor-button-content-wrapper"> <span class="elementor-button-text">Contact</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </header> <div data-elementor-type="single-post" data-elementor-id="39244" class="elementor elementor-39244 elementor-location-single post-17884 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-digital-advertising tag-digital-marketing tag-facebook-ads tag-google-ads tag-marketing-stats tag-ppc tag-social-media tag-social-media-ads tag-youtube-2" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-e3100f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="e3100f2" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70990ec" data-id="70990ec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-95e8259 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no" data-id="95e8259" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0985171" data-id="0985171" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-516fe33 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="516fe33" data-element_type="widget" id="featured-single-img" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4.jpg" class="attachment-full size-full wp-image-18039" alt="digital marketers looking at campaign data and growth" srcset="https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4.jpg 1920w, https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4-300x200.jpg 300w, https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4-1024x683.jpg 1024w, https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4-768x512.jpg 768w, https://www.warroominc.com/wp-content/uploads/2022/07/WR_Blog_Photo_v4-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-445956b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="445956b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3519874" data-id="3519874" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41ff418 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="41ff418" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">11 Digital Marketing Statistics for 2022</h1> </div> </div> <div class="elementor-element elementor-element-9e00523 wpr-post-info-align-center elementor-widget elementor-widget-wpr-post-info" data-id="9e00523" data-element_type="widget" data-widget_type="wpr-post-info.default"> <div class="elementor-widget-container"> <ul class="wpr-post-info wpr-post-info-horizontal"><li class="wpr-post-info-author"><span class="wpr-post-info-text"><span>by</span></span><span>Kedet</span></li><li class="wpr-post-info-date"><span>March 7, 2024</span></li></ul> </div> </div> <div class="elementor-element elementor-element-b8033d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b8033d0" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon 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.elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a08532 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="9a08532" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4e4d83" data-id="c4e4d83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-20125fe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="20125fe" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b2dffcc" data-id="b2dffcc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd30c8d elementor-widget elementor-widget-theme-post-content" data-id="dd30c8d" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="17884" class="elementor elementor-17884" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c4c6862 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="3c4c6862" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7399e0" data-id="2a7399e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4fd61599 elementor-widget elementor-widget-text-editor" data-id="4fd61599" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <div class="ahref-link2"> <p></p> <p></p> <p>We’d seen a lot of traction with our <a href="https://www.warroominc.com/institute-library/blog/11-social-media-advertising-statistics-for-2021/" target="_blank" rel="noopener">11 Social Media Stats in 2021</a> blog and decided we’d do an updated version for 2022.</p> <p>We’ve compiled a list of digital marketing statistics on a variety of different channels that may provide insights for your <a href="https://www.wizardofads.contractors/resources/effective-ad-strategy-a-bait-fish-love" target="_blank" rel="noopener">ad strategy</a>!</p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-cb27a2a elementor-widget elementor-widget-heading" data-id="cb27a2a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Social media makes up ⅓ of all digital ad spend in 2022 </h2> </div> </div> <div class="elementor-element elementor-element-682681e6 elementor-widget elementor-widget-text-editor" data-id="682681e6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>So far in 2022, social media has made up <a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report" target="_blank" rel="noopener">33%</a> of global digital ad spending.</p> <p>According to Smartly.io’s <a href="https://trends.smartly.io/" target="_blank" rel="noopener">2022 Social Media Advertising Report</a>, half of the B2C marketers surveyed said they plan to spend 50 – 75% of their marketing budget on social media advertising. When asked what channels, these were the top results:</p> </div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded" title="WR_Contact-Us_Header_Colour-Grade_v2" src="https://lineardesign.com/wp-content/uploads/2022/05/2-social-media-ad-stat-popular-platform-768x427.png" alt="space background" data-lazy-src="https://lineardesign.com/wp-content/uploads/2022/05/2-social-media-ad-stat-popular-platform-768x427.png" data-ll-status="loaded" /></span></div> </div> </div> </div> <div class="elementor-element elementor-element-abec777 elementor-widget elementor-widget-heading" data-id="abec777" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Youtube is (still) the world’s 2nd most popular search engine & website</h2> </div> </div> <div class="elementor-element elementor-element-5b2da32d elementor-widget elementor-widget-text-editor" data-id="5b2da32d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <p>In the United States, <a href="https://www.statista.com/statistics/256896/frequency-with-which-us-internet-users-visit-youtube/" target="_blank" rel="noopener">62%</a> of Youtube users visit the site daily.<br />Youtube has 2 billion logged-in users each month that consume <a href="https://blog.youtube/press/" target="_blank" rel="noopener">1 billion hours</a> of video content daily!</p> <p>It’s an essential channel to target if you want to increase brand awareness. You can consider running programmatic video ads, Performance Max and Discovery Ads, which deliver ads through Youtube.</p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-b42a974 elementor-widget elementor-widget-heading" data-id="b42a974" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Approximately 8 out of 10 Internet users are active on at least one Meta platform every month. </h2> </div> </div> <div class="elementor-element elementor-element-ad4c9f9 elementor-widget elementor-widget-text-editor" data-id="ad4c9f9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <p>Meta owns some of the most popular apps, including Facebook, Instagram, WhatsApp, and Messenger. According to <a href="https://www.statista.com/statistics/947869/facebook-product-mau/" target="_blank" rel="noopener">Statista</a>, 3.59 billion people use one or more Meta apps every month. That’s a pretty significant proportion, as there are 4.6 billion global internet users, which makes out to be around 77% of people!</p> <p>Zuckerberg’s got a substantial reach and hold on us, and there’s no doubt they’ll be shifting the internet landscape towards Web 3.0 through <a href="/institute-library/blog/metaverse-and-marketing/" target="_blank" rel="noopener">the metaverse</a>.</p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-d419002 elementor-widget elementor-widget-heading" data-id="d419002" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Searches for “Promo Code for existing user” increased 100% Year-Over-Year.</h2> </div> </div> <div class="elementor-element elementor-element-df7c2a7 elementor-widget elementor-widget-text-editor" data-id="df7c2a7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Google conducts keyword query analysis on a routine basis to better understand global trends. In June 2022, they found that people were preparing for “<a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/" target="_blank" rel="noopener">financial uncertainty</a>.” Google cites inflation and a potential recession as the reasons consumers look at ways to cut costs.</p> <p>Out of the queries Google highlighted, one that jumped out to us the most was “promo code for existing users.” The global search volume increased 100%! People were looking for discounts on services they already use, like DoorDash and other food delivery services.</p> <p>There is an opportunity to nurture your existing customer base into repeat customers by occasionally offering discounts to them instead of just first-time offers for acquiring new customers.</p> <p>Other keyword searches include:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>“<em>Buy 1 get 1</em>” (increased globally 60% YOY)</li> <li>“<em>Dupe</em>” (increased globally 40% YOY)</li> <li>“<em>How to get a mortgage</em>” (increased globally 100% YOY)</li> <li>“<em>Credit card benefits</em>”</li> <li>“<em>Best shares to buy today</em>”</li> <li>“<em>Best gas mileage</em>”</li> <li>“<em>Prices go down</em>”</li> <li>“<em>Good time to buy</em>”</li> </ul> </div> </div> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-bf0bdfa elementor-widget elementor-widget-heading" data-id="bf0bdfa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Experts predict B2B traditional & digital ad spend in the United States will be even by 2023.</h2> </div> </div> <div class="elementor-element elementor-element-76f9140 elementor-widget elementor-widget-text-editor" data-id="76f9140" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>LinkedIn is the go-to social media platform for working professionals and boasts 830+ million members worldwide. In fact, <a href="https://kinsta.com/blog/linkedin-statistics/" target="_blank" rel="noopener">40%</a> of them access it daily!</p> <p>B2B businesses typically advertise through traditional media, like magazines, TV, newspapers, and directories. In 2018, traditional media took up 74.5% of the B2B ad spend in the United States.</p> <p>However, with the COVID-19 pandemic causing a shift to remote, aka online, digital advertising has become crucial in B2B brands’ marketing strategies in the past few years.</p> <p>B2B advertisers turned to LinkedIn Ads to drive traffic, build awareness and generate high-quality leads. Now, the social platform has the largest share of B2B display ad spend in the United States, at 32.2% (or $5.09 billion). LinkedIn ad types include:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>LinkedIn InMail</li> <li>Sponsored Content</li> <li>Lead Generation and more<br /><br /></li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">In 2021, B2B traditional ad spend had dropped from 74.5% to 58%, and eMarketer predicts that by 2023, the two will be even.<br /><br /></div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"><span class="et_pb_image_wrap"><img decoding="async" class="entered lazyloaded aligncenter" title="WR_Contact-Us_Header_Colour-Grade_v2" src="https://media-exp1.licdn.com/dms/image/D4D08AQH2PF6TjyuVzQ/croft-frontend-shrinkToFit1024/0/1634063443605?e=2147483647&v=beta&t=wczuySax4m-smBpUuMYKG-yEJBSBUAP3BnpBPmd5elA" alt="space background" data-lazy-src="https://media-exp1.licdn.com/dms/image/D4D08AQH2PF6TjyuVzQ/croft-frontend-shrinkToFit1024/0/1634063443605?e=2147483647&v=beta&t=wczuySax4m-smBpUuMYKG-yEJBSBUAP3BnpBPmd5elA" data-ll-status="loaded" /></span></div> <div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><br />If you’re a B2B advertiser, it’s time to shape your digital strategy to stay competitive!</div> </div> </div> </div> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-4c407c3 elementor-widget elementor-widget-heading" data-id="4c407c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Global Digital Audio Advertising Spend Grew by 58% </h2> </div> </div> <div class="elementor-element elementor-element-32d4172f elementor-widget elementor-widget-text-editor" data-id="32d4172f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <p>Digital audio, which includes music & podcast streaming, has become very popular. Digital audio (ads) was the fastest-growing segment in digital ad spend in 2021 (grew by 58%), totaling <a href="https://www.fool.com/investing/2022/04/12/the-digital-ad-market-hit-a-15-year-record-in-2021/#:~:text=Advertising%20on%20digital%20audio%2C%20including,the%20digital%20ad%20market%20pie." target="_blank" rel="noopener">$4.9 billion</a>.</p> <p><a href="https://www.fastcompany.com/90737442/sonic-science-understanding-your-brain-on-sound" target="_blank" rel="noopener">Spotify teamed up with Neuro-Insight to conduct a study</a>. After comparing different forms of media (TV, social media, video, radio, etc.), they discovered that audio ads seem to activate more emotion and generate more engagement. It triggered people’s long-term memory for both details and past memories.</p> <p>Research showed that “93% of the brain’s engagement with the content transferred directly into ad engagement as the listener moved from their music and podcasts to the ad”. This led to the result of Spotify having a 19% higher brand impact than other forms of media.</p> <p>Digital audio ads had higher engagement because audio streaming platforms like Spotify allows people to customize what they listen to and serve ads specifically relevant to that moment. Audio ads can be highly-personalized and interactive, and they stick with the consumers longer–what’s not to love?</p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-54c3187 elementor-widget elementor-widget-heading" data-id="54c3187" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Men want to spend more this year by getting inspiration from Pinterest.</h2> </div> </div> <div class="elementor-element elementor-element-461fd366 elementor-widget elementor-widget-text-editor" data-id="461fd366" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Our <a href="https://www.warroominc.com/institute-library/blog/a-guide-to-pinterest-advertising/" target="_blank" rel="noopener">Guide to Pinterest Advertising</a> reported that the social platform had seen unprecedented growth during the pandemic (especially in 2020). That’s due to people being home, looking for baking, crafting, and more DIY projects. But in 2021, their annual user base growth had slowed to <a href="https://sproutsocial.com/insights/pinterest-statistics/" target="_blank" rel="noopener">3.1%</a>, which means they lost about 10 million active users as pandemic lockdowns eased.</p> <p>However, Pinterest is still a powerful social tool. A recent report unveiled data showing that <a href="https://business.pinterest.com/en-ca/insights/how-men-will-spend-in-2022/" target="_blank" rel="noopener">75% of men plan to spend more this year</a> to “bring their goals to fruition.” Compared to 2021, men are excited for 2022: they want to make (and achieve) bigger plans, which means spending more money.</p> <p>In Pinterest’s study, the top interest topics were:</p> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li>Eating better (eating out more often)</li> <li><a href="https://myhours.com/articles/remote-work-and-time-management-mastering-the-art-of-work-life-balance" target="_blank">Finding work-life balance</a><br></li> <li>Socialize more (seeing more movies, hosting parties at home)</li> <li>Spend more time with friends</li> <li>Making big purchases (buying a new car)</li> </ul> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>The common thread is spending quality time with those they care about and making 2022 a “comeback” from the pandemic.</p> <p>Pinterest is a social channel that’s highly visual. Brands can actively share organic posts and run Pinterest ads to reach men at the planning stage. Brands who show up in their feed as they’re planning are more likely to be top of mind. So think about your male target audience and showcase photos or videos of your latest products.</p> <p>Pinterest says that personalization is the top driver for success, and men say “<em>finding the right item is the #1 reason they have a successful shopping experience</em>”.</p> </div> </div> <p></p> <p></p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-401cabb elementor-widget elementor-widget-heading" data-id="401cabb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">27% of the global online population uses voice search on mobile.</h2> </div> </div> <div class="elementor-element elementor-element-3a857a5a elementor-widget elementor-widget-text-editor" data-id="3a857a5a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <p>Think with Google revealed that almost 30% of people use voice search on their smartphones or tablets.</p> <p>In order to rank high and show up as a voice search result, SEO is important. See our blog here on how to <a href="/institute-library/blog/key-factors-to-optimize-for-top-rankings/" target="_blank" rel="noopener">work towards a higher ranking</a>.</p> <p>To maximize showing up in search, you need to work on website performance to rank well organically, and running <a href="/institute-library/blog/bing-ads-vs-google-ads/" target="_blank" rel="noopener">PPC ads</a> will take up even more real estate on the search results page.</p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-f80f86f elementor-widget elementor-widget-heading" data-id="f80f86f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">40% of internet users prefer chatbots over virtual agents.</h2> </div> </div> <div class="elementor-element elementor-element-6649fc3 elementor-widget elementor-widget-text-editor" data-id="6649fc3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div> <p></p> <p></p> <p>Chatbots are artificial intelligence systems that allow consumers to connect with brands, typically by messaging, text, or sometimes even <a href="https://murf.ai/text-to-speech/mp3" target="_blank" rel="noopener">text to speech mp3</a>. </p> <p>Platforms like Facebook Messenger, WhatsApp, Hubspot etc. offer Chatbot options for brands to set up on their social media or website to answer customer inquiries and alleviate some workload off your customer service team’s plate.</p> <p>They also make customer engagement easier around the clock. Chatbots can also help with marketing, service, payment processing, and other segments. More industries will adopt chatbots, such as healthcare and retail, going forward.</p> <p>Plus, chatbots collect customer data, which helps brands understand user intent better. We try to emphasize the importance of <a href="https://www.warroominc.com/institute-library/blog/first-party-data-and-advertising/" target="_blank" rel="noopener">First-Party data</a> whenever we have the chance!</p> <p></p> <p></p> </div> </div> </div> <div class="elementor-element elementor-element-daae4fb elementor-widget elementor-widget-heading" data-id="daae4fb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">SMS ads boast an open rate of 98% </h2> </div> </div> <div class="elementor-element elementor-element-917a2a2 elementor-widget elementor-widget-text-editor" data-id="917a2a2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p>Text messages don’t require an internet connection. That means brands can reach any user (who properly consented to receive communications) who has a mobile phone.</p> <p>Businesses in recent years have been utilizing SMS messages to run personalized ad campaigns, notify about an order’s status or remind someone of an appointment. The open rate is a whopping <a href="https://www.cm.com/blog/do-you-want-an-open-rate-of-98-for-your-marketing-campaigns/" target="_blank" rel="noopener">98%</a>! Compare that to the average open rate for email marketing benchmark in 2022, which is <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/" target="_blank" rel="noopener">21.5%</a>: it’s a stark contrast!</p> <p>In a world where people are bombarded with emails and online ads, SMS ads are a cost-effective way to cut through the noise and drive visibility with high open rates.</p> </div> <p>Here are some additional statistics on <a href="https://www.constantcontact.com/blog/sms-marketing/" target="_blank" rel="noopener">SMS marketing</a>:</p> <ul> <li>Combining SMS marketing with other channels can increase user lifetime by 76%.</li> <li>91% of consumers interested in signing up for texts.</li> <li><a href="https://messente.com/blog/most-recent/sent-delivered-failed-undelivered-what-s-the-difference" target="_blank" rel="noopener">SMS message delivery</a> rates are about 98%.</li> <li>80.5% of consumers check their text notifications within five minutes of receiving a text, highlighting the importance and versatility of SMS messages.</li> <li>Customers prefer it when their favorite brands use more than one marketing channel to engage them, highlighting the potential of SMS and email marketing campaigns.</li> <li>Through SMS marketing, you can send personalized, target messages on your terms.</li> </ul> </div> </div> <div class="elementor-element elementor-element-bc04189 elementor-widget elementor-widget-heading" data-id="bc04189" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1.5 billion users engage with Youtube Shorts content each month.</h2> </div> </div> <div class="elementor-element elementor-element-418b5e1 elementor-widget elementor-widget-premium-addon-video-box" data-id="418b5e1" data-element_type="widget" data-settings="{"premium_video_box_video_type":"youtube"}" data-widget_type="premium-addon-video-box.default"> <div class="elementor-widget-container"> <div id="premium-video-box-container-418b5e1" class="premium-video-box-container" data-overlay="false" data-type="youtube" data-thumbnail="1" data-hover="none"> <div > <div class="premium-video-box-inner-wrap" data-video-animation=" animated-" data-delay-animation=""> <div data-src="https://www.youtube.com/embed/9EJIH8kxTn8?feature=oembed&rel=0&mute=0&loop=0&controls=1" class="premium-video-box-video-container"> </div> <div style="background-image:url('https://i.ytimg.com/vi/9EJIH8kxTn8/maxresdefault.jpg')" class="premium-video-box-image-container none"></div> <div class="premium-video-box-play-icon-container"> <i class="premium-video-box-play-icon fa fa-play fa-lg"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-40057eb2 elementor-widget elementor-widget-text-editor" data-id="40057eb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="ahref-link2"> <p></p> <div class="et_pb_row et_pb_row_11"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_video et_pb_video_0"> <div class="et_pb_video_box"> <div class="rll-youtube-player" data-src="https://www.youtube.com/embed/9EJIH8kxTn8" data-id="9EJIH8kxTn8" data-query="feature=oembed"> <div data-id="9EJIH8kxTn8" data-query="feature=oembed" data-src="https://www.youtube.com/embed/9EJIH8kxTn8"> </div> </div> </div> </div> <div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>TikTok has shot up in popularity amidst the pandemic, and vertical, short-form video has now reign supreme in how we consume social content.<br />Youtube wanted to stay competitive, so they introduced Youtube Shorts, their equivalent of Instagram stories in video form. The goal was to keep users on their platform, instead of straying away to TikTok.</p> <p>Youtube shares that Youtube Shorts are now being watched by more than 1.5 billion logged-in users each month, and Youtube’s total monthly “logged-in” audience is <a href="https://blog.youtube/press/" target="_blank" rel="noopener">2 billion</a>.</p> <p>So if your brand has video content, you might consider crossposting it on Instagram stories and Youtube Shorts to maximize exposure!</p> </div> </div> </div> </div> <div class="et_pb_row et_pb_row_12"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_29 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Those are some digital marketing stats we thought could clue marketers in on prevalent trends and up-and-coming ones to consider for their strategy for the rest of 2022. We hope you found it interesting!</p> <p><a href="/newsletter/" target="_blank" rel="noopener">Subscribe to our newsletter</a> to get a weekly dose of digital marketing tips. 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