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Google’s October 2024 Updates: Impact on Your Ad Strategy » War Room Inc
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elementor-top-section elementor-element elementor-element-28fffe8 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="28fffe8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0e010" data-id="2e0e010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-70cf76e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="70cf76e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4560d19a" data-id="4560d19a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f10f5e5 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="4f10f5e5" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>What We Do</span></div> <div class="wpr-promo-box-description"> <p><p>Programmatic Advertising is our specialty. Find out what sets us apart!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ab8a1e" data-id="18ab8a1e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-499fe573 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="499fe573" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/about-us/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>About Us</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about us — the premier option for programmatic excellence.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e2dfbc7" data-id="7e2dfbc7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66b82754 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="66b82754" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/what-we-do/score-method/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>SCORE Method</span></div> <div class="wpr-promo-box-description"> <p><p>Find out how our winning methodology can elevate your digital strategy</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-34c5e9cd" data-id="34c5e9cd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aaf4b3f elementor-widget elementor-widget-heading" data-id="aaf4b3f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-4c27b634 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4c27b634" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}</style><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/" tabindex="-1"><img loading="lazy" width="1280" height="720" src="https://www.warroominc.com/wp-content/uploads/2021/04/Untitled-design-6-1.png" class="attachment-full size-full wp-image-13057" alt="" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/how-to-choose-the-right-advertising-channel/">How to Choose the Right Advertising Channels</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-6d41c6cd wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="6d41c6cd" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-20327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-20106" class="menu-item menu-item-type-post_type 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5eaf9e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="5eaf9e51" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32520ec5" data-id="32520ec5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1666381e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="1666381e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5c1ffec6" data-id="5c1ffec6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22e4c04d wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="22e4c04d" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/meet-kedet/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Meet Kedet</span></div> <div class="wpr-promo-box-description"> <p><p>Learn more about Kedet, our proprietary programmatic ad tech platform.</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-25e837e" data-id="25e837e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6371d2d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6371d2d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/klick-mortar/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Klick & Mortar</span></div> <div class="wpr-promo-box-description"> <p><p>Got a physical location?<br />Track & attributes physical visits to ad dollars!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-658aa142" data-id="658aa142" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6001d035 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="6001d035" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/kedet-kares/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> </div> <div class="wpr-promo-box-title"><span>Kedet Kares</span></div> <div class="wpr-promo-box-description"> <p><p>Learn about our in-house charity initiatives. Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/what-is-programmatic-advertising/" tabindex="-1"><img loading="lazy" width="1920" height="1280" src="https://www.warroominc.com/wp-content/uploads/2021/01/WR_14-Best-Programmatic-Platforms-in-2021_v5.jpg" class="attachment-full size-full wp-image-15784" alt="photo of codes depicting the best programmatic platform" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/what-is-programmatic-advertising/">What is programmatic advertising?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-76d17ca wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="76d17ca" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" 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data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-12653de9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="12653de9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156bdf84" data-id="156bdf84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-75ff914f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="75ff914f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-266b891c" data-id="266b891c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff91d1 wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="3ff91d1" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/accord-financial/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/11/WR-Accord-Case-Study-Gradient-Map.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Accord Financial</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-64488c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="64488c2" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/whistler-medical-aesthetics/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/04/WR_Whistler-Medical-Aesthetics_Hero.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Whistler Medical Aesthetics</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ea88a6a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="ea88a6a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/accord-financial/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-97ada26" data-id="97ada26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7182fce wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="7182fce" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/vancouver-canucks/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2021/05/WR_Case-Study_Canucks_Hero_1.png" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">Vancouver Canucks</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-85b8570 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="85b8570" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/vancouver-canucks/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db1aa56" data-id="db1aa56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a86a29e wpr-promo-box-style-cover elementor-widget elementor-widget-wpr-promo-box" data-id="a86a29e" data-element_type="widget" data-widget_type="wpr-promo-box.default"> <div class="elementor-widget-container"> <div class="wpr-promo-box wpr-animation-wrap"> <a class="wpr-promo-box-link" href="/the-results/skibig3/"></a> <div class="wpr-promo-box-content"> <div class="wpr-promo-box-icon"> <img src="https://www.warroominc.com/wp-content/uploads/2022/01/WR_SkiBig3_Gradient-Map_v9-1.jpg" > </div> <h4 class="wpr-promo-box-title"><span>Case Study:</span></h4> <div class="wpr-promo-box-description"> <p><h2 style="font-size: 20px;font-weight: 600">SkiBig3</h2></p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-e61a072 wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e61a072" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/skibig3/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52d14150" data-id="52d14150" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5c86c7c elementor-widget elementor-widget-heading" data-id="5c86c7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-19837313 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="19837313" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/" tabindex="-1"><img loading="lazy" width="2560" height="1707" src="https://www.warroominc.com/wp-content/uploads/2020/10/you-x-ventures-wVh5grSMYaY-unsplash-1-scaled-1.jpg" class="attachment-full size-full wp-image-10240" alt="marketing agency vs advertising agency" /></a></figure><div class="elementor-image-box-content"><h2 class="elementor-image-box-title"><a href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/">Do I Need a Marketing Agency or Advertising Agency? What's the Difference?</a></h2></div></div> </div> </div> <div class="elementor-element elementor-element-543fd0ab wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="543fd0ab" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/institute-library/blog/do-i-need-marketing-agency-or-advertising-agency/"> <span class="wpr-button-content"> <span class="wpr-button-text">Read More</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e08096a wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button" data-id="e08096a" data-element_type="widget" data-widget_type="wpr-button.default"> <div class="elementor-widget-container"> <div class="wpr-button-wrap elementor-clearfix"> <a class="wpr-button wpr-button-effect wpr-button-none" data-text="Go" href="/the-results/"> <span class="wpr-button-content"> <span class="wpr-button-text">View all case studies</span> <span class="wpr-button-icon"><i class="fas fa-angle-right"></i></span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></li> <li id="premium-nav-menu-item-203278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children premium-nav-menu-item premium-mega-nav-item menu-item-has-children premium-mega-item-static" data-full-width="true"><a href="https://www.warroominc.com/meet-kedet/" class="premium-menu-link premium-menu-link-parent">Meet Kedet™<i class="fas fa-angle-down premium-dropdown-icon"></i></a> <ul class="premium-sub-menu"> <li id="premium-nav-menu-item-201069" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/klick-mortar/" class="premium-menu-link premium-sub-menu-link">Klick & Mortar</a></li> <li id="premium-nav-menu-item-2010710" class="menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item premium-sub-menu-item"><a href="https://www.warroominc.com/kedet-kares/" class="premium-menu-link premium-sub-menu-link">Kedet Kares</a></li> </ul> <div id="premium-mega-content-203273" class="premium-mega-content-container" style="width:1170px"><style>.elementor-20975 .elementor-element.elementor-element-5eaf9e51:not(.elementor-motion-effects-element-type-background), .elementor-20975 .elementor-element.elementor-element-5eaf9e51 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-20975 .elementor-element.elementor-element-5eaf9e51{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 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Give back to your community today!</p></p> </div> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6246089" data-id="6246089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6507e9d7 elementor-widget elementor-widget-heading" data-id="6507e9d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">What's New</span> </div> </div> <div class="elementor-element elementor-element-27a416e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="27a416e3" data-element_type="widget" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a 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https://www.warroominc.com/wp-content/uploads/2022/09/Employee-Handbook-Stars-v2-1024x513-1-300x150.png 300w, https://www.warroominc.com/wp-content/uploads/2022/09/Employee-Handbook-Stars-v2-1024x513-1-768x385.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="elementor-element elementor-element-ec5e5a8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="ec5e5a8" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Google’s October 2024 Updates: Impact on Your Ad Strategy</h1> </div> </div> <div class="elementor-element elementor-element-a8cc770 elementor-widget elementor-widget-spacer" data-id="a8cc770" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-column 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class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>October 10, 2024</time> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-50cd60f elementor-widget elementor-widget-html" data-id="50cd60f" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <div class="container"> <div class="chevron"></div> <div class="chevron"></div> <div class="chevron"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c979ef7" data-id="c979ef7" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9ccf6e elementor-widget elementor-widget-spacer" data-id="e9ccf6e" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f9d8749 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="f9d8749" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14b773b" data-id="14b773b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a939b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="a939b08" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fac7cc8" data-id="fac7cc8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ab2c4df elementor-widget elementor-widget-theme-post-content" data-id="ab2c4df" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <div data-elementor-type="wp-post" data-elementor-id="41921" class="elementor elementor-41921" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-21282c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="21282c49" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d6e2de" data-id="9d6e2de" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1482a4b elementor-widget elementor-widget-text-editor" data-id="1482a4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.22.0 - 17-06-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>As the digital advertising world keeps evolving, businesses need to stay on their toes, and Google is making sure of that. There have been two major developments in the past month that will reshape and impact the way advertisers approach their campaigns, and we’re here to break down what these changes mean for you—and how to stay ahead.</p> <p>As a Premier Certified Google Partner, War Room stays at the cutting edge of digital advertising. Our expertise covers all Google ads including —<a href="https://www.warroominc.com/our-services/paid-search/" target="_blank" rel="noopener">Search</a>, <a href="https://www.warroominc.com/institute-library/blog/what-is-programmatic-display-advertising/" target="_blank" rel="noopener">Display</a>, <a href="https://www.warroominc.com/institute-library/blog/what-is-programmatic-video-advertising/" target="_blank" rel="noopener">Video</a>, Shopping, <a href="https://www.warroominc.com/institute-library/blog/a-guide-to-demand-gen-ads/" target="_blank" rel="noopener">Demand Gen</a> and beyond. We’re at the forefront of ad changes and trends, and our team ensures your campaigns remain ahead of the competition and optimized for performance.</p> </div> </div> <div class="elementor-element elementor-element-574d2e4 elementor-widget elementor-widget-text-editor" data-id="574d2e4" data-element_type="widget" id="rise-of-ai-search" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>1. Canada’s New 2.5% Surcharge on Google Ads</h3> <h4>Here’s what’s happening:</h4> <p>Starting in October 2024, Google will implement a <a href="https://www.cbc.ca/news/canada/kitchener-waterloo/businesses-have-no-choice-when-it-comes-to-google-ad-surcharge-1.7292349" target="_blank" rel="noopener">2.5% surcharge</a> for businesses advertising in Canada.This surcharge is a direct result of Canada’s new <a href="https://www.canada.ca/en/services/taxes/excise-taxes-duties-and-levies/digital-services-tax.html#:~:text=The%20DST%20requires%20foreign%20and,content%20contributions%20of%20Canadian%20users" target="_blank" rel="noopener">Digital Services Tax (DST)</a>, designed to create a sustainable fund for the government’s own ad inventory and incentivize local investments in Canadian digital advertising.</p> <p>The Digital Services Tax (DST) applies to companies with global revenues exceeding €750 million and Canadian-sourced digital services revenues above $20 million annually. The tax is set at 3%, though Google has chosen to pass through 2.5% to advertisers. In contrast, Meta is passing the full 3% surcharge to its advertisers. <a href="https://hbkcpa.com/insights/canada-digital-services-tax-what-you-need-to-know/" target="_blank" rel="noopener">This tax targets companies</a> that earn significant revenues through online services such as advertising, marketplace services, and user data monetization.</p> <p>The DST has been implemented to incentivize businesses to invest in local digital advertising and ensure that a portion of the revenue generated from digital services stays in Canada. By supporting <a href="https://www.pwc.com/ca/en/services/tax/publications/tax-insights/dst-act-is-now-law-2024.html" target="_blank" rel="noopener">Canadian-content ad channels</a>, the tax will help strengthen the domestic digital landscape and create more opportunities for local businesses and content creators.</p> <p></p> <h4>How will this impact you?</h4> <p>Your ad costs will be going up.</p> <ul> <li><strong>Increased Cost per Click (CPC)</strong>: The surcharge will directly increase your Cost per Click (CPC) by 2.5% for campaigns targeting Canadian audiences.</li> <li><strong>Higher Cost per Acquisition (CPA)</strong>: As CPC rises, the cost to acquire new customers will naturally climb as well. This could hit your bottom line if you’re not optimizing efficiently.</li> <li><strong>Lower Return on Ad Spend (ROAS)</strong>: With rising costs, your return on every dollar spent will take a hit, reducing overall <a href="https://www.warroominc.com/institute-library/blog/mastering-return-on-ad-spend-roas-the-path-to-ad-efficiency/" target="_blank">ROAS</a>.</li> </ul> <h4>Our Advice</h4> <p><span style="text-decoration: underline;">Now is the time to review your ad budgets and bid strategies</span>. This change may seem small at first, but a few tweaks could make a big difference in keeping your campaigns efficient. War Room is here to guide you through these changes and ensure you’re getting the best results from your ad spend.</p> </div> </div> <div class="elementor-element elementor-element-85a375c elementor-widget elementor-widget-text-editor" data-id="85a375c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>2. Google’s Antitrust Trial: The 20% Commission Under Fire</h3> <h4>Here’s what’s happening:</h4> <p>Google’s antitrust trial with the Department of Justice (DOJ) has sparked debates across the industry. One major point? The <a href="https://www.theverge.com/2024/9/16/24244357/google-adx-take-rate-commission-antitrust-trial" target="_blank" rel="noopener">20% commission Google takes from ad transactions</a>—much higher than what many other channels charge.</p> <h4><br />How will this impact you?</h4> <ul> <li><strong>Higher Transaction Costs</strong>: Google’s commission fee means a significant portion of your ad spend goes directly to them before your campaign even kicks off.</li> <li><strong>Scrutiny Over Google’s Power</strong>: The DOJ has been examining whether this high commission reflects Google’s dominant hold over the ad tech market. If the case is lost, fees could increase further, potentially raising costs for advertisers. This could also shake up how ad platforms operate, possibly opening doors for new competitors and tools.</li> </ul> <h4><br />Our Advice</h4> <p>While Google is a key player, <span style="text-decoration: underline;">it’s important to diversify your digital ad strategy</span>. Explore other platforms like Meta, Amazon DSP, especially if you want more control over your ad spend and performance. <br /><br />Based on Google’s communication, we should anticipate a fee increases if Google loses the trial, so preparing for a broader ad strategy now will help mitigate any future cost spikes. We’re ready to help you navigate these changes and build a strategy that’s flexible and forward-thinking.</p> </div> </div> <div class="elementor-element elementor-element-7dc225c elementor-widget elementor-widget-text-editor" data-id="7dc225c" data-element_type="widget" id="history-of-google-search" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>How to Stay Ahead of These Google Ad Changes</h3> <p>With these two big shifts, the key takeaway is this: be proactive! Whether it’s budgeting for higher Cost-Per-Click (CPC) or staying informed on industry shake-ups, now’s the time to fine-tune your strategy.</p> <p>Here’s what we recommend:</p> <ul> <li><strong>Audit Your Campaigns</strong>: Identify where rising costs, like CPCs or commissions, are affecting performance. At War Room, we conduct in-depth audits of your ad accounts and analytics to build a custom strategy tailored to your goals and budget.</li> <li><strong>Optimize for Efficiency</strong>: Refine your bids, targeting, and ad formats to make the most of your budget. Adjusting these elements ensures you’re maximizing performance despite rising costs, and our team works closely with you to optimize across channels.</li> <li><strong>Diversify Your Spend</strong>: Don’t put all your eggs in one basket and rely solely on Google. Explore other platforms that may offer better Return on Ad Spend (ROAS) or lower fees, especially in light of these changes.</li> </ul> <p> </p> <p>At the end of the day, staying flexible and informed is the key to thriving in the ever-changing digital landscape. With War Room’s data-driven decisions and custom strategies, you can confidently adapt your ad approach and continue driving results.</p> <p>Building an efficient and effective cross-channel strategy is how to get ahead of these trends and your competitors.</p> <p><a href="https://www.warroominc.com/contact-us/" target="_blank" rel="noopener">Get in touch with War Room today for a free consultation</a>!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f6a0795 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="f6a0795" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 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