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Often characterized as a form of religious consumerism in the popular media, it does not easily fit into received church-sect" /> <meta property="article:author" content="https://sydney.academia.edu/GuyRedden" /> <meta name="description" content="The New Age is a broad milieu which allows participants to undertake a range of activities in pursuit of self-improvement. Often characterized as a form of religious consumerism in the popular media, it does not easily fit into received church-sect" /> <title>(PDF) Personal transfiguration and radical privatization in New Age Self-Help | Guy Redden - Academia.edu</title> <link rel="canonical" href="https://www.academia.edu/14317169/Personal_transfiguration_and_radical_privatization_in_New_Age_Self_Help" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = 'c7c923e13c2d00b99cbe85c9159af2026a636b1c'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1732715191000); window.Aedu.timeDifference = new Date().getTime() - 1732715191000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"The New Age is a broad milieu which allows participants to undertake a range of activities in pursuit of self-improvement. Often characterized as a form of religious consumerism in the popular media, it does not easily fit into received church-sect models of the sociology of religion. This article argues that the movement’s market-type organizational logic, in which individuals typically choose from a range of belief options rather than commit to a central doctrine, is consonant with the privatist concerns of personal authority and self-care found in its discourse. However, at the same time, the New Age does not reduce to some simple acquisitive consumerism. It is better understood as offering solutions to the problem of personal agency in a post-traditional society which obliges individuals to assume the burden of plotting their own destinies.","author":[{"@context":"https://schema.org","@type":"Person","name":"Guy Redden"}],"contributor":[],"dateCreated":"2015-07-22","dateModified":"2015-07-22","datePublished":null,"headline":"Personal transfiguration and radical privatization in New Age Self-Help","inLanguage":"en","keywords":["Cultural Studies","Consumer Culture","New Age spirituality","Religious Studies","Self-help"],"locationCreated":null,"publication":null,"publisher":{"@context":"https://schema.org","@type":"Organization","name":null},"image":null,"thumbnailUrl":null,"url":"https://www.academia.edu/14317169/Personal_transfiguration_and_radical_privatization_in_New_Age_Self_Help","sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":"sydney"}]}</script><link rel="stylesheet" media="all" 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"https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F14317169%2FPersonal_transfiguration_and_radical_privatization_in_New_Age_Self_Help%3Fauto%3Ddownload"; window.loswp.translateUrl = "https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F14317169%2FPersonal_transfiguration_and_radical_privatization_in_New_Age_Self_Help%3Fshow_translation%3Dtrue"; window.loswp.previewableAttachments = [{"id":38266083,"identifier":"Attachment_38266083","shouldShowBulkDownload":false}]; window.loswp.shouldDetectTimezone = true; window.loswp.shouldShowBulkDownload = true; window.loswp.showSignupCaptcha = false window.loswp.willEdgeCache = false; window.loswp.work = {"work":{"id":14317169,"created_at":"2015-07-22T21:28:41.873-07:00","from_world_paper_id":null,"updated_at":"2021-01-18T07:35:49.427-08:00","_data":{"abstract":"The New Age is a broad milieu which allows participants to undertake a range of activities in pursuit of self-improvement. Often characterized as a form of religious consumerism in the popular media, it does not easily fit into received church-sect models of the sociology of religion. This article argues that the movement’s market-type organizational logic, in which individuals typically choose\r\nfrom a range of belief options rather than commit to a central doctrine, is consonant with the privatist concerns of personal authority and self-care found in its discourse.\r\nHowever, at the same time, the New Age does not reduce to some simple acquisitive consumerism. It is better understood as offering solutions to the problem of personal\r\nagency in a post-traditional society which obliges individuals to assume the burden of plotting their own destinies."},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Personal transfiguration and radical privatization in New Age Self-Help","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [92646]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":38266083,"attachmentType":"pdf"}"><img alt="First page of “Personal transfiguration and radical privatization in New Age Self-Help”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/38266083/mini_magick20190225-24941-13tpoyn.png?1551153554" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Personal transfiguration and radical privatization in New Age Self-Help</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="92646" href="https://sydney.academia.edu/GuyRedden"><img alt="Profile image of Guy Redden" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/92646/25705/23712/s65_guy.redden.jpeg" />Guy Redden</a></div><div class="ds-work-card--detail"></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">The New Age is a broad milieu which allows participants to undertake a range of activities in pursuit of self-improvement. Often characterized as a form of religious consumerism in the popular media, it does not easily fit into received church-sect models of the sociology of religion. This article argues that the movement’s market-type organizational logic, in which individuals typically choose from a range of belief options rather than commit to a central doctrine, is consonant with the privatist concerns of personal authority and self-care found in its discourse. However, at the same time, the New Age does not reduce to some simple acquisitive consumerism. It is better understood as offering solutions to the problem of personal agency in a post-traditional society which obliges individuals to assume the burden of plotting their own destinies.</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":38266083,"attachmentType":"pdf","workUrl":"https://www.academia.edu/14317169/Personal_transfiguration_and_radical_privatization_in_New_Age_Self_Help"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":38266083,"attachmentType":"pdf","workUrl":"https://www.academia.edu/14317169/Personal_transfiguration_and_radical_privatization_in_New_Age_Self_Help"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="38266083" data-landing_url="https://www.academia.edu/14317169/Personal_transfiguration_and_radical_privatization_in_New_Age_Self_Help" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="114859180" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/114859180/Chapter_Seven_Beyond_The_Spiritual_Supermarket_The_Social_And_Public_Significance_Of_New_Age_Spirituality">Chapter Seven. Beyond The Spiritual Supermarket: The Social And Public Significance Of New Age Spirituality</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16666410" href="https://independent.academia.edu/StefAupers">Stef Aupers</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2010</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Chapter Seven. Beyond The Spiritual Supermarket: The Social And Public Significance Of New Age Spirituality","attachmentId":111436797,"attachmentType":"pdf","work_url":"https://www.academia.edu/114859180/Chapter_Seven_Beyond_The_Spiritual_Supermarket_The_Social_And_Public_Significance_Of_New_Age_Spirituality","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/114859180/Chapter_Seven_Beyond_The_Spiritual_Supermarket_The_Social_And_Public_Significance_Of_New_Age_Spirituality"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="71097775" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/71097775/The_Social_and_Public_Significance_of_New_Age_Spirituality_">The Social and Public Significance of New Age Spirituality*</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16666410" href="https://independent.academia.edu/StefAupers">Stef Aupers</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2016</p><p class="ds-related-work--abstract ds2-5-body-sm">This paper argues that New Age is substantially less unambiguously individualistic and more socially and publicly significant than today’s sociological consensus acknowledges. First, an uncontested doctrine of self-spirituality, characterised by a sacralisation of the self and a demonisation of social institutions, provides the spiritual milieu with ideological coherence and paradoxically accounts for its overwhelming diversity. Second, participants undergo a process of socialisation, gradually adopting this doctrine of self-spirituality and eventually reinforcing it by means of standardised legitimations. Third, spirituality has entered the public sphere of work, aiming at a reduction of employees ’ alienation to simultaneously increase their happiness and organisational effectiveness. A radical sociologisation of New Age research is called for, documenting how this doctrine ideal of self-spirituality is socially constructed, transmitted and reinforced, and critically deconstructin...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"The Social and Public Significance of New Age Spirituality*","attachmentId":80593079,"attachmentType":"pdf","work_url":"https://www.academia.edu/71097775/The_Social_and_Public_Significance_of_New_Age_Spirituality_","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/71097775/The_Social_and_Public_Significance_of_New_Age_Spirituality_"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="2857898" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/2857898/Beyond_the_spiritual_supermarket_The_social_and_public_significance_of_new_age_spirituality">Beyond the spiritual supermarket: The social and public significance of new age spirituality</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="218105" href="https://kuleuven.academia.edu/StefAupers">Stef Aupers</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2006</p><p class="ds-related-work--abstract ds2-5-body-sm">This article argues that New Age spirituality is substantially less unambiguously individualistic and more socially and publicly significant than today's sociological consensus acknowledges. Firstly, an uncontested doctrine of self-spirituality, characterised by sacralisation of the self and demonisation of social institutions, provides the spiritual milieu with ideological coherence and paradoxically accounts for its overwhelming diversity.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Beyond the spiritual supermarket: The social and public significance of new age spirituality","attachmentId":30798472,"attachmentType":"pdf","work_url":"https://www.academia.edu/2857898/Beyond_the_spiritual_supermarket_The_social_and_public_significance_of_new_age_spirituality","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/2857898/Beyond_the_spiritual_supermarket_The_social_and_public_significance_of_new_age_spirituality"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="2643413" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/2643413/_Consuming_the_Self_New_Spirituality_as_Mystified_Consumption_Social_Compass_2011_58_3_309_15">‘Consuming the Self: New Spirituality as “Mystified Consumption”’, Social Compass, 2011, 58.3, 309–15.</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="3366768" href="https://lancaster.academia.edu/AndrewDawson">Andrew Dawson</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"‘Consuming the Self: New Spirituality as “Mystified Consumption”’, Social Compass, 2011, 58.3, 309–15.","attachmentId":35559060,"attachmentType":"pdf","work_url":"https://www.academia.edu/2643413/_Consuming_the_Self_New_Spirituality_as_Mystified_Consumption_Social_Compass_2011_58_3_309_15","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/2643413/_Consuming_the_Self_New_Spirituality_as_Mystified_Consumption_Social_Compass_2011_58_3_309_15"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="64693306" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/64693306/A_Qualitative_Study_of_the_Self_in_New_Age_Spirituality_Culture">A Qualitative Study of the Self in New Age Spirituality Culture</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="11755838" href="https://independent.academia.edu/JohnCuda">John Cuda</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2013</p><p class="ds-related-work--abstract ds2-5-body-sm">How does a modern person express spirituality? This study, which includes participant observations and semi-structured interviews of representative groups and individuals, examines a particular concept of self in the practice of an alternative quest (alternative to organized religion) for a culture of spirituality. My analysis will explain how participation in the alternative culture known as “New Age” aligns with an individual concept of self in the context of differing global traditions, religions, and beliefs. The central issue that I will address will be the dynamic of the concept of self in the context of the group in the alternative culture. I will also address the questions of discontent with mainstream society among the subjects of this study, and the forms of spirituality that participation in New Age practices provides.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Qualitative Study of the Self in New Age Spirituality Culture","attachmentId":76612649,"attachmentType":"pdf","work_url":"https://www.academia.edu/64693306/A_Qualitative_Study_of_the_Self_in_New_Age_Spirituality_Culture","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/64693306/A_Qualitative_Study_of_the_Self_in_New_Age_Spirituality_Culture"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="22369011" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/22369011/Sacro_Egoism_and_the_Shifting_Paradigm_of_Religiosity">Sacro-Egoism and the Shifting Paradigm of Religiosity</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="43814501" href="https://independent.academia.edu/JohnKnox8">John Knox</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Utilizing the methodology of the Kendal Project (Heelas et al. 2005), data collected from McMinnville, Oregon, was compared with data gathered from Kendal, England, to test British and American sociological theories of religion and specifically the " Spiritual Revolution " theory within the state of Oregon. The McMinnville Project evidence suggests that rather than a spiritual revolution in Oregon, by which churchgoing is declining and interest in a holistic milieu is expanding, " Sacro-Egoism " is the phenomenon that best describes the nature of personal spirituality in Oregon (and potentially the West as a whole). It points toward the relationship between secularization and the self, participation in religious practices and belief, and the emergence of a new, radical, individualized expression of faith. This paper contains a description of Sacro-Egoism and outlines key features of this modern personal approach to religiosity and spirituality: a radical authority/priority of the self, an antagonism or ambivalence to institutional-ism, a personal or pragmatic commitment to the spiritual journey (specifically concerning Jesus and the Bible), and an openness to and toleration of non-traditional beliefs and practices.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Sacro-Egoism and the Shifting Paradigm of Religiosity","attachmentId":42997523,"attachmentType":"pdf","work_url":"https://www.academia.edu/22369011/Sacro_Egoism_and_the_Shifting_Paradigm_of_Religiosity","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/22369011/Sacro_Egoism_and_the_Shifting_Paradigm_of_Religiosity"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="35256996" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/35256996/New_Age_A_Modus_of_Hegemony">New Age: A Modus of Hegemony</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="4320630" href="https://bg.academia.edu/GoranKauzlari%C4%87">Goran Kauzlarić</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Thinking Beyond Capitalism, Conference proceedings, 2016</p><p class="ds-related-work--abstract ds2-5-body-sm">To understand fully the contemporary imposition of capitalist class power, we need to consider not only social relations and neoliberal economic doctrines, but also academic and vernacular cultural contexts, including social critique, within which neoliberalism has been ideologically tailored and practically applied. Among the vernacular cultural contexts, religion – related to deepest human identifications, feelings and ideas about the nature of reality – certainly represents an unavoidable political resource, inseparable from secular ideologies of a given social world. Taking this into account, we will try to show how neoliberalism was built in a specific context, developing governmental approaches relative to elements of progressive critique, and has eventually succeeded to legitimize new mechanisms of capitalist accumulation, linking them, among other things, to specific religious “externalities”. We will suggest that the satisfactory explanation of profound changes in the contemporary religious life, referred to as the emergence of “New Age spirituality”, is only possible if we understand them as an integral part of the processes of neoliberalization. This does not mean that we are trying to reduce a complex multitude of contemporary spiritual practices to a simple one-dimensional reflex of neoliberalization, but rather to suggest that only such an approach can complement the omissions and correct the misconceptions of various inquiries that analyze New Age spirituality using the frameworks of postmodern culture and/or consumer society. By doing this, we wil discuss not only countercultural spirituality, but also neoliberal social epistemology and different critical aproaches to understanding it.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"New Age: A Modus of Hegemony","attachmentId":55117067,"attachmentType":"pdf","work_url":"https://www.academia.edu/35256996/New_Age_A_Modus_of_Hegemony","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/35256996/New_Age_A_Modus_of_Hegemony"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="78753971" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/78753971/Understanding_Religion_and_Spirituality_as_Products_in_a_Consumer_Society_A_Sociological_Interpretation">Understanding Religion and Spirituality as ‘Products’ in a Consumer Society: A Sociological Interpretation</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="10175247" href="https://dsm-academy.academia.edu/aldilamawlong">aldila mawlong</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2021</p><p class="ds-related-work--abstract ds2-5-body-sm">One of the most enduring phenomena which seems to go back to the beginnings of human culture, is religion. Its persistence continues in human society perhaps because of the important social functions that it performs. With the passage of time, one finds that religion may no longer play the role it did in the past as these roles, to a large extent, have been taken over by secular institutions. Moving away from organised religion is something that we are witnessing today globalisation and consumerism play a key role in encouraging a more individualised religion and spirituality simply because they can be customised and packaged to suit individual preferences. Hence, although what we believe and how we practice this belief is an individual process, group activity is still required to in order to meet these individual spiritual demands. In this age of consumerism, religion and spirituality has come to be sold as products in the market. The focus of this paper is to present these emergin...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Understanding Religion and Spirituality as ‘Products’ in a Consumer Society: A Sociological Interpretation","attachmentId":85688971,"attachmentType":"pdf","work_url":"https://www.academia.edu/78753971/Understanding_Religion_and_Spirituality_as_Products_in_a_Consumer_Society_A_Sociological_Interpretation","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/78753971/Understanding_Religion_and_Spirituality_as_Products_in_a_Consumer_Society_A_Sociological_Interpretation"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="23159206" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/23159206/Religion_cultural_studies_and_New_Age_sacralization_of_everyday_life">Religion, cultural studies and New Age sacralization of everyday life</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="92646" href="https://sydney.academia.edu/GuyRedden">Guy Redden</a></div><p class="ds-related-work--metadata ds2-5-body-xs">European Journal of Cultural Studies, 2011</p><p class="ds-related-work--abstract ds2-5-body-sm">ABSTRACT Through an interpretation of New Age spirituality, this article is concerned with how cultural studies – as a discipline that emerged in the shadow of secularization theory – can be involved in the reappraisal of religion. At once part consumer culture and part counterculture, the New Age is something of a conundrum that raises alluring questions about social and cultural change. In the name of re-enchantment and taking back control of one’s life through inner spiritual power, it appears to be aimed precisely at those forces of social rationalization that are seen to engender secularization. The piece suggests that such emergent religious movements not only challenge us to rethink the frameworks through which religion has been conceptualized, but that they provide multiple possibilities for the examination of the sacred in light of cultural studies’ disciplinary concerns with contemporary sociocultural dynamics, in particular as they are experienced within the ambit of everyday life.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Religion, cultural studies and New Age sacralization of everyday life","attachmentId":43805373,"attachmentType":"pdf","work_url":"https://www.academia.edu/23159206/Religion_cultural_studies_and_New_Age_sacralization_of_everyday_life","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/23159206/Religion_cultural_studies_and_New_Age_sacralization_of_everyday_life"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="25939240" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/25939240/Steven_J_Sutcliffe_and_Ingvild_SaelidGilhus_eds_New_Age_Spirituality_Rethinking_Religion_Durham_Acumen_2013_pp_298">Steven J.Sutcliffe and Ingvild SaelidGilhus, eds: New Age Spirituality: Rethinking Religion. Durham: Acumen, 2013; pp. 298</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="4658828" href="https://sydney.academia.edu/ReneeLockwood">Renee D Lockwood</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Religious History, 2015</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Steven J.Sutcliffe and Ingvild SaelidGilhus, eds: New Age Spirituality: Rethinking Religion. Durham: Acumen, 2013; pp. 298","attachmentId":46295655,"attachmentType":"pdf","work_url":"https://www.academia.edu/25939240/Steven_J_Sutcliffe_and_Ingvild_SaelidGilhus_eds_New_Age_Spirituality_Rethinking_Religion_Durham_Acumen_2013_pp_298","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/25939240/Steven_J_Sutcliffe_and_Ingvild_SaelidGilhus_eds_New_Age_Spirituality_Rethinking_Religion_Durham_Acumen_2013_pp_298"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":38266083,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":38266083,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_38266083" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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