E-Book | Téléchargements | La Lettre Pro de la Radio & des Médias

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href="https://www-lalettre-pro.translate.goog/file/235303/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/photo/thumb/235303.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/235303/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Ebook OffAir - 10 leviers pour maintenir et développer son audience</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/235303/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Mise sous pression par les évolutions numériques des deux dernières décennies, la radio doit plus que jamais s’adapter face à un monde qui change. Si elle ne le fait pas, elle risque de passer pour un vieux média démodé aux yeux des jeunes générations. La baisse continue de son audience cumulée sert de premier avertissement. D’autres suivront car il est possible que cette baisse se poursuive, que les audiences se tassent et se morcellent encore. Aujourd’hui, plus que des solutions clés en main, ce sont des visions à long terme et des pistes de réflexion dont les professionnels ont besoin. À eux de s’en inspirer pour fabriquer la radio de demain. </a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/235303/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 40.05 Mo | Publié le : 27/11/2022 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/216577/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/photo/thumb/216577.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/216577/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Le rôle de la data dans les business models des editeurs en ligne – Edition 2020</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/216577/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">L’édition en ligne est à bien des égards le prolongement dans le monde numérique du métier d’éditeur tel qu’il est connu depuis des décennies dans l’univers non connecté. L’éditeur conçoit, sélectionne, assemble les contenus, en fonction de choix déterminés, répondant à une ligne éditoriale cohérente. Il met ces contenus à disposition sous l’ombrelle d’une marque. Donneur d’ordre auprès des créateurs et des journalistes, interlocuteur des acteurs de la distribution des contenus, l’éditeur occupe une place essentielle dans la chaîne de valeur des services sur Internet. Il produit cette matière première que constituent les contenus de divertissementou d’information, et en supporte les coûts de production. Ces contenus peuvent être agrégés, monétisés et distribués par des éditeurs de services en ligne. Responsable juridiquement des contenus qu’il diffuse, l’éditeur est par définition un interlocuteur identifié et de confiance, précieux à l’heure du foisonnement parfois confus et non régulé des contenus en ligne.</a> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/216577/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 3.2 Mo | Publié le : 24/06/2020 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157944/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157944/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">1001 idées pour reussir à la radio.pdf</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157944/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-book - Format PDF - 200 pages - 14,99 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=004363031a097d0a0fe83&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157944/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 1.18 Mo | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157905/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157905/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°1 - 1001 idées - Les secrets d’une rentrée gagnante - e-book - 9,90 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157905/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°1 - 1001 idées - Les secrets d’une rentrée gagnante - e-book - 9,90 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=0043630318257f2660c9a&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157905/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 203.48 Ko | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157909/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157909/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°2 - 1001 idées - La saisonnalité de la l’information - e-book - 9,90 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157909/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°2 - 1001 idées - La saisonnalité de la l’information - e-book - 9,90 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=0043630313bfd5b975f56&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157909/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 308.44 Ko | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157915/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157915/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°3 - 1001 idées - L'Information à la radio - e-book - 9,90 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157915/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><br><br> Cliquez ici pour télécharger la version complète<br><br> E-Book n°3 - 1001 idées - L'Information à la radio - e-book - 9,90 € <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=0043630314e83c4681275&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157915/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 333.81 Ko | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/175191/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/photo/thumb/175191.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/175191/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°4 - 1001 idées - Le digital en #radio - e-book - 9,90 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/175191/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-Book n°4 - 1001 idées - Le digital en #radio - e-book - 64 pages - 9,90 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=004363031944fcb9d9bbe&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/175191/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 425.79 Ko | Publié le : 21/01/2016 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/214183/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/photo/thumb/214183.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/214183/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Vendre mieux & plus de PUBLICITÉ RADIO en 500 questions</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/214183/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Plus efficace que tous les arguments, la vente en questions est une redoutable méthode pour augmenter vos performances commerciales. <br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=004363031e9d38232f6ef&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/214183/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 2.01 Mo | Publié le : 28/01/2020 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157942/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157942/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">RNT, Radio Numérique Terrestre - La radio de l'année prochaine - e-book - 12,99 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157942/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-book - 98 pages - 12,99 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=00436303183d3896bb1c2&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157942/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 834.63 Ko | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div> <div class="delimiter"> <div style="float: left" class="photo"> <a href="https://www-lalettre-pro.translate.goog/file/157941/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/download_pdf.png" alt=""></a> </div> <div style="margin-left:85px"> <div class="titre_fichier"> <a href="https://www-lalettre-pro.translate.goog/file/157941/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">La Nouvelle R - La Radio vers le tout numérique - e-book - 5,99 €</a> </div> <div> <a class="description" href="https://www-lalettre-pro.translate.goog/file/157941/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">E-book - - 36 pages - 5,99 € <br><br> Cliquez ici pour télécharger la version complète<br><br> <div style="text-align:center;"> <iframe src="//v.calameo.com/?bkcode=004363031b611577773a8&mode=mini" width="480" height="300" frameborder="0" scrolling="no" allowtransparency allowfullscreen style="margin:0 auto;"></iframe> </div></a> <span class="restricted" style="color:red; font-size: 1em">Accès privé</span> </div><br> <div class="information"><a href="https://www-lalettre-pro.translate.goog/file/157941/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/_images/ext/icon_pdf.gif" class="image" alt=""></a> Taille : 3.02 Mo | Publié le : 04/09/2014 </div> </div> <div style="clear: both"></div> </div><br> <div class="lien" style="text-align: right"> <a href="https://www-lalettre-pro.translate.goog/downloads/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Retour aux téléchargements</a> </div><br> </div> </div> <div id="ecart_after_7506481" class="ecart_col2"> <hr> </div> </div> </div> </div></td> </tr> <tr> <td class="z_col100_td_inner z_td_colonne" colspan="2"> <div id="z_col100" class="z_colonne"> <div class="z_col100_inner"> <div class="inner"> <iframe src="//v.calameo.com/library/?type=subscription&id=6466093&rows=1&sortBy=latestPublished&theme=metal&bgColor=&thumbSize=normal&showTitle=true&showShadow=true&showGloss=true&showInfo=pages&linkTo=embed" allowfullscreen allowtransparency width="100%" height="185" frameborder="0"></iframe> <div id="ecart_after_38112943" class="ecart_col100"> <hr> </div> <div id="ecart_before_7506443" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_7506443" class="mod_7506443 wm-module fullbackground "> <hr> </div> <div id="ecart_after_7506443" class="ecart_col100"> <hr> </div> <div id="mod_36777912" class="mod_36777912 wm-module fullbackground module-lien_perso"> <div class="texte"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://www.lalettre.pro/abo/" target="_blank"> <img src="/photo/mod-36777912.png?v=1719573816" class="image" alt="http://www.lalettre.pro/abo/"></a> </div> </div> <div id="ecart_after_36777912" class="ecart_col100"> <hr> </div> <table cellpadding="0" cellspacing="0" id="mod_36777915" class="mod_36777915 wm-module module-responsive module-combo nb-modules-2" style="position:relative"> <tbody> <tr> <td class="celcombo1"> <div id="ecart_before_36777917" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_36777917" class="mod_36777917 wm-module fullbackground module-boutique_produit"> <div class="mosaique"> <div class="cel1 nb-col-2" style="overflow:hidden"> <div class="col clear-x2 clear-x3 clear-x4" style="float:left;padding:5px;width:229px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/shop/Livre-1001-idees-pour-reussir-a-la-Radio_p7.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-7.png?v=1575534645" width="90" alt="Livre - 1001 idées pour réussir à la Radio" title="Livre - 1001 idées pour réussir à la Radio"><img class="responsive" style="display:none" src="/photo/produit-7.jpg?v=1346016071" alt="Livre - 1001 idées pour réussir à la Radio" title="Livre - 1001 idées pour réussir à la Radio"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/shop/Livre-1001-idees-pour-reussir-a-la-Radio_p7.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Livre - 1001 idées pour réussir à la Radio</a></h3> <div class="prix" style="margin-top:5px"> 19,00 € </div> </div> <div class="col" style="float:left;padding:5px;width:229px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/PUISSANCERADIO/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-38.png?v=1453416369" width="90" alt="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller" title="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller"><img class="responsive" style="display:none" src="/photo/produit-38.jpg?v=1453416370" alt="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller" title="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/PUISSANCERADIO/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller</a></h3> <div class="prix" style="margin-top:5px"> <strike> 39,00 € </strike><br>  OFFRE SPECIALE 25,00 € </div> </div> <div class="clear"></div> <div class="clear clearimportant"></div> </div> <div class="footer-tri"></div> </div> </div></td> <td class="celcombo2"> <div id="ecart_before_36777916" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_36777916" class="mod_36777916 wm-module fullbackground module-boutique_produit"> <div class="mosaique"> <div class="cel1 nb-col-2" style="overflow:hidden"> <div class="col clear-x2 clear-x3 clear-x4" style="float:left;padding:5px;width:259px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/shop/Commande-Le-POD-008-Le-Meilleur-du-Podcast-Printemps-2022_p76.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-76.png?v=1649750314" width="90" alt="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022" title="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022"><img class="responsive" style="display:none" src="/photo/produit-76.jpg?v=1649750314" alt="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022" title="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/shop/Commande-Le-POD-008-Le-Meilleur-du-Podcast-Printemps-2022_p76.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022</a></h3> <div class="prix" style="margin-top:5px"> 2,00 € </div> </div> <div class="col" style="float:left;padding:5px;width:259px"> <div class="inner_photo" style="width:90px; 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