MONÉTISATION | La Lettre Pro de la Radio & des Médias

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href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Lundi 18 Novembre 2024 à 15:05 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Philippe-Chapot/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Philippe Chapot</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Les-MediaDays-a-Lille-un-rendez-vous-dedie-a-l-innovation-audio_a36223.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Les MediaDays à Lille : un rendez-vous dédié à l'innovation audio</a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Les-MediaDays-a-Lille-un-rendez-vous-dedie-a-l-innovation-audio_a36223.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84336532-60237079.jpg?v=1731933529" alt="Les MediaDays à Lille : un rendez-vous dédié à l'innovation audio" title="Les MediaDays à Lille : un rendez-vous dédié à l'innovation audio"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84336532-60237079.jpg?v=1731933529" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Les-MediaDays-a-Lille-un-rendez-vous-dedie-a-l-innovation-audio_a36223.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Ce jeudi, Lille accueille une nouvelle édition des MediaDays, un événement incontournable pour les acteurs de la publicité locale. Au cœur de cette journée, le Hub audio mettra en avant les dernières innovations dans le domaine du son, avec des partenaires prestigieux et des thématiques en phase avec les évolutions technologiques.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Les-MediaDays-a-Lille-un-rendez-vous-dedie-a-l-innovation-audio_a36223.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Lundi 18 Novembre 2024 à 13:25 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/La-radio-maintient-sa-progression-dans-le-paysage-publicitaire_a36211.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">La radio maintient sa progression dans le paysage publicitaire <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/La-radio-maintient-sa-progression-dans-le-paysage-publicitaire_a36211.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84273753-60203475.jpg?v=1731696596" alt="La radio maintient sa progression dans le paysage publicitaire" title="La radio maintient sa progression dans le paysage publicitaire"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84273753-60203475.jpg?v=1731696582" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/La-radio-maintient-sa-progression-dans-le-paysage-publicitaire_a36211.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">D'après le dernier BUMP (Baromètre Unifié du Marché Publicitaire) couvrant les trois premiers trimestres de 2024, les recettes publicitaires nettes de la radio augmentent de 2.2% sur un an et progressent de 4.4 % par rapport à 2019. Bien que les volumes publicitaires soient en légère baisse, le média radio conserve une attractivité notable.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/La-radio-maintient-sa-progression-dans-le-paysage-publicitaire_a36211.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Vendredi 15 Novembre 2024 à 06:05 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Le-marche-publicitaire-poursuit-une-croissance-soutenue_a36190.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Le marché publicitaire poursuit une croissance soutenue <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Le-marche-publicitaire-poursuit-une-croissance-soutenue_a36190.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84245606-60187262.jpg?v=1731602508" alt="Le marché publicitaire poursuit une croissance soutenue" title="Le marché publicitaire poursuit une croissance soutenue"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84245606-60187262.jpg?v=1731602484" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Le-marche-publicitaire-poursuit-une-croissance-soutenue_a36190.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sur les 9 premiers mois de 2024, le marché publicitaire total s’inscrit dans la continuité d’une croissance soutenue avec des recettes publicitaires nettes pour l’ensemble des médias qui s’élèvent à 12.364 milliards d’euros, en progression de + 7.1% par rapport aux 3T 2023 et de + 22.8% par rapport aux 3T 2019.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Le-marche-publicitaire-poursuit-une-croissance-soutenue_a36190.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Mercredi 13 Novembre 2024 à 06:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Une-calculette-carbone-certifiee-pour-les-publicites-radio-et-audio_a36167.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Une calculette carbone certifiée pour les publicités radio et audio <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Une-calculette-carbone-certifiee-pour-les-publicites-radio-et-audio_a36167.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84187145-60150634.jpg?v=1731426249" alt="Une calculette carbone certifiée pour les publicités radio et audio" title="Une calculette carbone certifiée pour les publicités radio et audio"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84187145-60150634.jpg?v=1731426249" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Une-calculette-carbone-certifiee-pour-les-publicites-radio-et-audio_a36167.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Depuis 2022, le Bureau de la Radio s'est engagé en tant qu'acteur clé de la transition écologique. En collaboration avec la société DK, il a développé un dispositif permettant de mesurer l’empreinte carbone de la diffusion des services publicitaires radio et audio, exprimée en tonnes de CO2 équivalent (t CO2e).</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Une-calculette-carbone-certifiee-pour-les-publicites-radio-et-audio_a36167.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Vendredi 8 Novembre 2024 à 08:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Michel-Colin/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Michel Colin</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Le-MAG-166-Nathalie-IA-la-commerciale-radio-augmentee_a36130.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Le MAG 166 - Nathalie IA, la commerciale radio augmentée <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Le-MAG-166-Nathalie-IA-la-commerciale-radio-augmentee_a36130.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84063117-60064561.jpg?v=1731051581" alt="Le MAG 166 - Nathalie IA, la commerciale radio augmentée" title="Le MAG 166 - Nathalie IA, la commerciale radio augmentée"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84063117-60064561.jpg?v=1731051573" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Le-MAG-166-Nathalie-IA-la-commerciale-radio-augmentee_a36130.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Dans l’univers de la vente publicitaire radio locale, Nathalie IA se distingue non seulement par son professionnalisme, mais aussi par son utilisation experte des outils d’intelligence artificielle (IA). Véritable pionnière dans l’adoption de ces technologies, elle a su transformer sa méthode de vente pour offrir des campagnes plus personnalisées, créatives et réactives. </a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Le-MAG-166-Nathalie-IA-la-commerciale-radio-augmentee_a36130.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Mardi 5 Novembre 2024 à 13:25 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Bauer-Media-Audio-lance-audioXi-dans-les-pays-nordiques_a36092.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Bauer Media Audio lance audioXi dans les pays nordiques <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Bauer-Media-Audio-lance-audioXi-dans-les-pays-nordiques_a36092.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/83936218-59992149.jpg?v=1730652043" alt="Bauer Media Audio lance audioXi dans les pays nordiques" title="Bauer Media Audio lance audioXi dans les pays nordiques"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/83936218-59992149.jpg?v=1730652028" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Bauer-Media-Audio-lance-audioXi-dans-les-pays-nordiques_a36092.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Bauer Media Audio annonce le lancement de sa plateforme de publicité audio numérique, audioXi, désormais déployée au Danemark, en Suède, en Finlande et en Norvège. En offrant un accès simplifié et diversifié à un large éventail de contenus audio, audioXi redéfinit l’expérience publicitaire dans les pays nordiques, permettant aux annonceurs de se connecter plus efficacement avec leur public.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Bauer-Media-Audio-lance-audioXi-dans-les-pays-nordiques_a36092.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Mardi 5 Novembre 2024 à 06:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Konbini-noue-un-nouveau-partenariat-avec-NRJ-Global_a36094.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Konbini noue un nouveau partenariat avec NRJ Global <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Konbini-noue-un-nouveau-partenariat-avec-NRJ-Global_a36094.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/83959775-60006185.jpg?v=1730731471" alt="Konbini noue un nouveau partenariat avec NRJ Global" title="Konbini noue un nouveau partenariat avec NRJ Global"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/83959775-60006185.jpg?v=1730731459" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Konbini-noue-un-nouveau-partenariat-avec-NRJ-Global_a36094.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">L’offre podcasts natifs de Konbini vient enrichir le Hub Audio Premium de NRJ Global qui fédère les inventaires audio du Groupe NRJ (flux live, les radios digitales et les podcasts replay et natifs) et ceux des partenaires tels que Audiomeans, Majelan, Nova, Brut, Engle, Blynd, Futura et Groupe de Radios. </a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Konbini-noue-un-nouveau-partenariat-avec-NRJ-Global_a36094.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Mercredi 16 Octobre 2024 à 08:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Rossel-Radio-Pub-innove-avec-le-premier-couplage-radio-transfrontalier_a35919.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Rossel Radio Pub innove avec le premier couplage radio transfrontalier <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Rossel-Radio-Pub-innove-avec-le-premier-couplage-radio-transfrontalier_a35919.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/83513553-59775330.jpg?v=1729002994" alt="Rossel Radio Pub innove avec le premier couplage radio transfrontalier" title="Rossel Radio Pub innove avec le premier couplage radio transfrontalier"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/83513553-59775330.jpg?v=1729002994" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Rossel-Radio-Pub-innove-avec-le-premier-couplage-radio-transfrontalier_a35919.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">À l'occasion du passage du Roi des Belges en France et plus particulièrement à Lille, Rossel Radio Pub, la régie publicitaire du pôle radios du groupe Rossel, marque une nouvelle étape dans son développement. En effet, c'est lors de cet événement symbolique que Rossel Radio Pub a lancé le tout premier couplage radio transfrontalier entre les Hauts-de-France et la Belgique.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Rossel-Radio-Pub-innove-avec-le-premier-couplage-radio-transfrontalier_a35919.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Jeudi 10 Octobre 2024 à 07:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Lagardere-Publicite-News-veut-donner-aux-marques-une-voix-qui-resonne_a35874.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Lagardère Publicité News veut donner aux marques "une voix qui résonne" <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Lagardere-Publicite-News-veut-donner-aux-marques-une-voix-qui-resonne_a35874.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/83382299-59710034.jpg?v=1728489128" alt="Lagardère Publicité News veut donner aux marques "une voix qui résonne"" title="Lagardère Publicité News veut donner aux marques "une voix qui résonne""> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/83382299-59710034.jpg?v=1728489129" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Lagardere-Publicite-News-veut-donner-aux-marques-une-voix-qui-resonne_a35874.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">L’offre audio de Lagardère Publicité News s'est considérablement renforcée en 2024 avec l'intégration de quatre nouvelles marques. La régie commercialise désormais les espaces publicitaires en FM et en DAB+ de Radio Nova (au niveau national et en Île-de-France) et de Chante France (en Île-de-France), ainsi que les inventaires podcasts de MyLymédias et ceux de Sirius XM, leader du divertissement audio aux États-Unis, pour le marché français.</a>   <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Lagardere-Publicite-News-veut-donner-aux-marques-une-voix-qui-resonne_a35874.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> </div> <div class="cel1" style="overflow:hidden"> <div class="rubrique_fille"> <a href="https://www-lalettre-pro.translate.goog/Regies_r318.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Régies</a><span class="date_article sep">-</span> <span class="date_article">Rédigé le Jeudi 10 Octobre 2024 à 06:40 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Brulhatour</a></span> </div> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Publicite-radio-mieux-capter-l-attention-des-auditeurs_a35875.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Publicité radio : mieux capter l'attention des auditeurs <img src="/_images/icones/bt_payant_8.png?v=1211890527" class="image" alt="€" title="€"></a></h3> <div class="rub"> <div class="photo_left shadow photo photo_mosaique"><a href="https://www-lalettre-pro.translate.goog/Publicite-radio-mieux-capter-l-attention-des-auditeurs_a35875.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/83382945-59710288.jpg?v=1728490492" alt="Publicité radio : mieux capter l'attention des auditeurs" title="Publicité radio : mieux capter l'attention des auditeurs"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/83382945-59710288.jpg?v=1728490481" alt="" class="responsive" style="display:none"> </a> </div> <div class="resume_article"><a href="https://www-lalettre-pro.translate.goog/Publicite-radio-mieux-capter-l-attention-des-auditeurs_a35875.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Le Bureau de la Radio s’associe à Impact Mémoire en proposant une étude pour mieux comprendre et optimiser l'attention publicitaire en radio. 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