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Marketing | La Lettre Pro de la Radio & des Médias - La Puissance du Média Radio

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propos</a> <ul class="lvlchildren "> <li class="stitre responsive" style="display:none"><a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=en-GB&amp;u=http://www.lalettre.pro/La-Lettre-Pro-de-la-Radio-Presentation_a56.html"><span class="fake-margin" style="display:none">&nbsp;</span><span class="fake-margin" style="display:none">&nbsp;</span>A propos</a></li> <li data-link="telechargement,13124" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/downloads/Presse_t13124.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span><span class="fake-margin" style="display:none">&nbsp;</span>Logothèque</a></li> <li data-link="formulaire,15334" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/forms/Contact_f2.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span><span class="fake-margin" 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href="https://www-lalettre-pro.translate.goog/ANTENNE_r306.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Antenne</a></li> <li data-link="externe,https://www.lalettre.pro/members/abo/" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/members/abo/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Abonnez-vous</a></li> <li data-link="rubrique,6914987" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/Audience-Chiffres_r310.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Audience/Chiffres</a></li> <li data-link="rubrique,6914988" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/Proximite_r311.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Proximité</a></li> <li data-link="rubrique,6914989" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/National_r312.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>National</a></li> <li data-link="rubrique,6914991" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/International_r313.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>International</a></li> <li data-link="rubrique,6914992" class=" stitre slast"><a href="https://www-lalettre-pro.translate.goog/Musique-Production-Habillage_r314.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Musique/Production/Habillage</a></li> </ul></li> <li data-link="rubrique,6911682" class=" titre" id="menuliste_36777861_3"><a href="https://www-lalettre-pro.translate.goog/INDUSTRIE_r307.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Industrie</a> <ul class="lvl0 "> <li class="stitre responsive" style="display:none"><a href="https://www-lalettre-pro.translate.goog/INDUSTRIE_r307.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Industrie</a></li> <li data-link="externe,https://www.lalettre.pro/members/abo/" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/members/abo/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Abonnez-vous</a></li> <li data-link="rubrique,6914993" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/Entretien-People-Opinion_r315.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Entretien/People/Opinion</a></li> <li data-link="rubrique,6914994" class=" stitre"><a 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data-link="telechargement,21936" class=" stitre slast"><a href="https://www-lalettre-pro.translate.goog/downloads/Cahiers-Techniques_t21936.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>[PDF] Cahiers Techniques</a></li> </ul></li> <li data-link="rubrique,6911683" class=" titre" id="menuliste_36777861_4"><a href="https://www-lalettre-pro.translate.goog/MONETISATION_r308.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Monétisation</a> <ul class="lvl0 "> <li class="stitre responsive" style="display:none"><a href="https://www-lalettre-pro.translate.goog/MONETISATION_r308.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Monétisation</a></li> <li data-link="externe,https://www.lalettre.pro/members/abo/" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/members/abo/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span 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class="stitre responsive" style="display:none"><a href="https://www-lalettre-pro.translate.goog/flipbook/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>LE MAG </a></li> <li data-link="externe,http://www.lalettre.pro/members/abo/" class=" stitre"><a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=en-GB&amp;u=http://www.lalettre.pro/members/abo/"><span class="fake-margin" style="display:none">&nbsp;</span>Abonnez-vous</a></li> <li data-link="rubrique,3256036" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/Edito_r248.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>Les éditos</a></li> <li data-link="rubrique,587012" class=" stitre"><a href="https://www-lalettre-pro.translate.goog/flipbook/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="fake-margin" style="display:none">&nbsp;</span>MAG en Flipbook</a></li> 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class="entete"> <div class="fullmod"><span>En direct de Podcast Magazine</span> </div> </div> </div> </center> </center> </center> </div> </div> </div><!-- ********************************************** FIN COLONNE 1 ****************************************** --></td> <td class="z_col2_td_inner z_td_colonne main-colonne"><!-- ********************************************** COLONNE 2 ********************************************** --> <div id="z_col2" class="z_colonne"> <div class="z_col2_inner z_col_median"> <div class="inner"> <div id="breads" class="breadcrump_rub breadcrumbs_rub"><a href="https://www-lalettre-pro.translate.goog/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Accueil</a> <span class="sepbread">&nbsp;&gt;&nbsp;</span> <a href="https://www-lalettre-pro.translate.goog/MONETISATION_r308.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">MONÉTISATION</a> <span class="sepbread">&nbsp;&gt;&nbsp;</span> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Marketing</a> <div class="clear separate"> <hr> </div> </div> <div id="mod_7506476" class="page2_rubrique type_2 type-1 mod_7506476 wm-module fullbackground "> <div class="celrubrique cel1"> <div class="rubrique"><span>Marketing</span> </div> </div> <div class="clear"></div> <div class="art-36511 cel1 first firstofall" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Les-5-evolutions-qui-faconneront-la-radio-en-2025_a36511.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/84990298-60642266.jpg?v=1734368682" alt="Les 5 évolutions qui façonneront la radio en 2025" title="Les 5 évolutions qui façonneront la radio en 2025"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/84990298-60642266.jpg?v=1734368682" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Les-5-evolutions-qui-faconneront-la-radio-en-2025_a36511.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Les 5 évolutions qui façonneront la radio en 2025&nbsp;<img src="/_images/icones/bt_payant_8.png?v=1731587505" class="image" alt="€" title="€"></a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Mardi 17 Décembre 2024 à 05:45 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> En 2025, la radio, média historique, continue de se réinventer face à une consommation toujours plus fragmentée et digitalisée. C'est, en tout cas, l'avis de ChatGPT, à qui nous avons demandé de mettre en lumière les cinq grandes tendances clés de la radio en 2025. Malgré les défis posés par le streaming, les podcasts et les nouvelles habitudes des auditeurs, la radio devrait rester un outil puissant de connexion et de narration. &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Les-5-evolutions-qui-faconneront-la-radio-en-2025_a36511.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-35105 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Renault-choisit-L-Agence-FG-pour-la-signature-musicale-de-Maison5_a35105.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/81017562-58411547.jpg?v=1718552995" alt="Renault choisit L'Agence FG pour la signature musicale de Maison5" title="Renault choisit L'Agence FG pour la signature musicale de Maison5"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/81017562-58411547.jpg?v=1718552995" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Renault-choisit-L-Agence-FG-pour-la-signature-musicale-de-Maison5_a35105.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Renault choisit L'Agence FG pour la signature musicale de Maison5</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Lundi 17 Juin 2024 à 16:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> À l’occasion de l’ouverture de Maison5, Renault a choisi l’Agence FG pour l’accompagner sur plusieurs activations musicales et évènementielles. Du 15 juin au 15 septembre, l'Experience Store Renault de 1 800 m2, Maison5, est situé au cœur du 7e arrondissement de Paris. &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Renault-choisit-L-Agence-FG-pour-la-signature-musicale-de-Maison5_a35105.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-34240 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/RTL-se-presente-comme-La-radio-de-toutes-les-opinions_a34240.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/78736629-57117782.jpg?v=1709635403" alt="RTL se présente comme &quot;La radio de toutes les opinions&quot;" title="RTL se présente comme &quot;La radio de toutes les opinions&quot;"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/78736629-57117782.jpg?v=1709635385" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/RTL-se-presente-comme-La-radio-de-toutes-les-opinions_a34240.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">RTL se présente comme "La radio de toutes les opinions"</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Mardi 5 Mars 2024 à 11:30 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Dans une campagne qui débute ce mardi, RTL se présente comme "La radio de toutes les opinions". En effet, selon une enquête Ifop de février 2024, RTL est perçue par les Français comme "la radio généraliste la plus neutre sur le plan politique". Un résultat décliné sous la forme de 4 visuels différents. &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/RTL-se-presente-comme-La-radio-de-toutes-les-opinions_a34240.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-34129 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Nonante-Cinq-realise-l-identite-visuelle-de-Radio-Contact_a34129.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/78491563-56961151.jpg?v=1708501460" alt="Nonante Cinq réalise l'identité visuelle de Radio Contact" title="Nonante Cinq réalise l'identité visuelle de Radio Contact"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/78491563-56961151.jpg?v=1708501461" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Nonante-Cinq-realise-l-identite-visuelle-de-Radio-Contact_a34129.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Nonante Cinq réalise l'identité visuelle de Radio Contact</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Mercredi 21 Février 2024 à 08:25 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> 44 ans après sa création, Radio Contact vient d’entamer un nouveau chapitre de son histoire. Vendredi dernier, la mythique radio belge a en effet dévoilé une toute nouvelle identité graphique, plus en phase avec son époque et ses futurs enjeux. Un défi de taille, réalisé par l’agence de communication bruxelloise Nonante Cinq &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Nonante-Cinq-realise-l-identite-visuelle-de-Radio-Contact_a34129.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33986 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Africa-Radio-s-affiche-dans-le-metro-de-Paris_a33986.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/78148346-56748139.jpg?v=1706896952" alt="Africa Radio s’affiche dans le métro de Paris" title="Africa Radio s’affiche dans le métro de Paris"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/78148346-56748139.jpg?v=1706896940" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Africa-Radio-s-affiche-dans-le-metro-de-Paris_a33986.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Africa Radio s’affiche dans le métro de Paris</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Lundi 5 Février 2024 à 06:15 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Pour la première fois, Africa Radio communique sur les quais du métro et du RER de Paris. Depuis le mercredi 31 janvier une campagne d’affichage est déployée sur l’ensemble du réseau de la capitale. La radio diffuse ses programmes à Paris sur 107.R mais aussi à Melun (92.3) et à Mantes-la-Jolie (87.6). &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Africa-Radio-s-affiche-dans-le-metro-de-Paris_a33986.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33846 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Xperi-une-etude-sur-l-experience-integree-dans-l-habitacle_a33846.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/77878830-56565946.jpg?v=1705600150" alt="Xperi : une étude sur l'expérience intégrée dans l'habitacle" title="Xperi : une étude sur l'expérience intégrée dans l'habitacle"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/77878830-56565946.jpg?v=1705599321" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Xperi-une-etude-sur-l-experience-integree-dans-l-habitacle_a33846.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Xperi : une étude sur l'expérience intégrée dans l'habitacle&nbsp;<img src="/_images/icones/bt_payant_8.png?v=1731587505" class="image" alt="€" title="€"></a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Vendredi 19 Janvier 2024 à 06:50 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Cette nouvelle étude sur les propriétaires et les loueurs de voitures aux États-Unis révèle qu'à mesure que l'importance du véhicule en tant que troisième espace de vie augmente, les consommateurs américains sont de plus en plus conscients de l'importance des divertissements dans l'habitacle... &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Xperi-une-etude-sur-l-experience-integree-dans-l-habitacle_a33846.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33763 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/L-art-de-bien-commencer-la-journee-avec-le-nouveau-spot-de-Radio-Classique_a33763.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img src="/_images/1.gif" alt="" class="play_16_9_l"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/77737023-56473181.jpg?v=1704901740" alt="&quot;L’art de bien commencer la journée&quot; avec le nouveau spot de Radio Classique" title="&quot;L’art de bien commencer la journée&quot; avec le nouveau spot de Radio Classique"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/77737023-56473181.jpg?v=1704901668" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/L-art-de-bien-commencer-la-journee-avec-le-nouveau-spot-de-Radio-Classique_a33763.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">"L’art de bien commencer la journée" avec le nouveau spot de Radio Classique</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Jeudi 11 Janvier 2024 à 06:00 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Nouvelle campagne de visibilité pour Radio Classique qui a entamé actuellement la diffusion d'un nouveau spot qui met en avant la matinale de la station. Un spot diffusé depuis mardi en télévision et sur les réseaux sociaux. &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/L-art-de-bien-commencer-la-journee-avec-le-nouveau-spot-de-Radio-Classique_a33763.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33570 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/NRJ-un-nouveau-spot-pour-affirmer-le-positionnement-de-la-radio_a33570.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img src="/_images/1.gif" alt="" class="play_16_9_l"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/77226240-56023672.jpg?v=1702043917" alt="NRJ : un nouveau spot pour affirmer le positionnement de la radio" title="NRJ : un nouveau spot pour affirmer le positionnement de la radio"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/77226240-56023672.jpg?v=1702043918" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/NRJ-un-nouveau-spot-pour-affirmer-le-positionnement-de-la-radio_a33570.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">NRJ : un nouveau spot pour affirmer le positionnement de la radio&nbsp;<img src="/_images/icones/bt_payant_8.png?v=1731587505" class="image" alt="€" title="€"></a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Vendredi 8 Décembre 2023 à 15:00 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Ce vendredi matin, NRJ a dévoilé un nouveau spot porté "par les plus grandes stars du moment". Ce spot veut veut affirmer le positionnement et l'image de la marque : "Tous les hits, toutes les stars, une seule radio : NRJ". &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/NRJ-un-nouveau-spot-pour-affirmer-le-positionnement-de-la-radio_a33570.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33379 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/AirZen-Radio-une-premiere-campagne-sur-les-bus-en-Ile-de-France_a33379.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img src="/_images/1.gif" alt="" class="play_16_9_l"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/76793813-55358347.jpg?v=1700389192" alt="AirZen Radio : une première campagne sur les bus en Île-de-France" title="AirZen Radio : une première campagne sur les bus en Île-de-France"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/76793813-55358347.jpg?v=1700389175" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/AirZen-Radio-une-premiere-campagne-sur-les-bus-en-Ile-de-France_a33379.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">AirZen Radio : une première campagne sur les bus en Île-de-France</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Lundi 20 Novembre 2023 à 06:10 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Avant l'activation de sa fréquence sur près de 150 nouveaux émetteurs dans les semaines à venir, afin de compléter sa diffusion sur la quasi-totalité des autoroutes françaises et dans les 45 plus grandes villes de France, lui assurant ainsi une couverture nationale, Airzen Radio a débuté une communication de sa marque pour tenter d'augmenter sa notoriété. &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/AirZen-Radio-une-premiere-campagne-sur-les-bus-en-Ile-de-France_a33379.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="art-33295 cel1" style="overflow:hidden;"> <div class="photo_left photo shadow"><a href="https://www-lalettre-pro.translate.goog/Europe-1-devoile-une-nouvelle-campagne-video-signee-BETC_a33295.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"> <img src="/_images/1.gif" alt="" class="play_16_9_l"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_16_9/76495307-54777746.jpg?v=1699442199" alt="Europe 1 dévoile une nouvelle campagne vidéo signée BETC" title="Europe 1 dévoile une nouvelle campagne vidéo signée BETC"> <img loading="lazy" src="https://www.lalettre.pro/photo/art/large_x2_16_9/76495307-54777746.jpg?v=1699442200" alt="" class="responsive" style="display:none"> </a> </div> <div class="rub"> <h3 class="titre_article"><a href="https://www-lalettre-pro.translate.goog/Europe-1-devoile-une-nouvelle-campagne-video-signee-BETC_a33295.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Europe 1 dévoile une nouvelle campagne vidéo signée BETC</a> <span class="date_article sep">-</span> <span class="date_article">Rédigé le Mercredi 8 Novembre 2023 à 12:05 par <a rel="author" href="https://www-lalettre-pro.translate.goog/author/Brulhatour/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Brulhatour</a></span></h3> <div class="resume_article"> Après le déploiement de sa campagne d’affichage nationale en septembre et octobre, Europe 1 dévoile aujourd'hui mercredi un nouveau volet de sa campagne de marque à travers 6 spots vidéo. Cette nouvelle prise de parole met en scène "les auditeurs dans leur quotidien (en famille, en voiture, dans la salle de bain, dans un commerce etc.), happés par les programmes phares de la radio qu’ils vivent avec passion". &nbsp; <div class="lire_suite"><a href="https://www-lalettre-pro.translate.goog/Europe-1-devoile-une-nouvelle-campagne-video-signee-BETC_a33295.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><span class="texte_lire_suite">Lire la suite</span></a> </div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="clear"></div> <div class="cel1 forpager"> <div class="pager"><a class="sel" href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">1</a> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=10&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">2</a> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=20&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">3</a> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=30&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">4</a> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=40&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">5</a> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=10&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">»</a> <span>...</span> <a href="https://www-lalettre-pro.translate.goog/Marketing_r320.html?start=90&amp;show&amp;order&amp;_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">10</a> </div> </div> </div> <div id="ecart_after_7506476" class="ecart_col2"> <hr> </div> </div> </div> </div><!-- ********************************************** FIN COLONNE 2 ****************************************** --></td> </tr> <tr> <td class="z_col100_td_inner z_td_colonne" colspan="2"><!-- ********************************************** ZONE OURS ********************************************** --> <div id="z_col100" class="z_colonne"> <div class="z_col100_inner"> <div class="inner"><!-- html 38112943 --> <iframe src="//v.calameo.com/library/?type=subscription&amp;id=6466093&amp;rows=1&amp;sortBy=latestPublished&amp;theme=metal&amp;bgColor=&amp;thumbSize=normal&amp;showTitle=true&amp;showShadow=true&amp;showGloss=true&amp;showInfo=pages&amp;linkTo=embed" allowfullscreen allowtransparency width="100%" height="185" frameborder="0"></iframe> <div id="ecart_after_38112943" class="ecart_col100"> <hr> </div><!-- espace 7506443 --> <div id="ecart_before_7506443" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_7506443" class="mod_7506443 wm-module fullbackground "> <hr> </div> <div id="ecart_after_7506443" class="ecart_col100"> <hr> </div><!-- lien_perso 36777912 --> <div id="mod_36777912" class="mod_36777912 wm-module fullbackground module-lien_perso"> <div class="texte"><a href="https://translate.google.com/website?sl=auto&amp;tl=en&amp;hl=en-GB&amp;u=http://www.lalettre.pro/abo/" target="_blank"> <img src="/photo/mod-36777912.png?v=1719573816" class="image" alt="http://www.lalettre.pro/abo/"></a> </div> </div> <div id="ecart_after_36777912" class="ecart_col100"> <hr> </div> <table cellpadding="0" cellspacing="0" id="mod_36777915" class="mod_36777915 wm-module module-responsive module-combo nb-modules-2" style="position:relative"> <tbody> <tr> <td class="celcombo1"><!-- boutique_produit 36777917 --> <div id="ecart_before_36777917" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_36777917" class="mod_36777917 wm-module fullbackground module-boutique_produit"> <div class="mosaique"> <div class="cel1 nb-col-2" style="overflow:hidden"> <div class="col clear-x2 clear-x3 clear-x4" style="float:left;padding:5px;width:229px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/shop/Livre-1001-idees-pour-reussir-a-la-Radio_p7.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-7.png?v=1575534645" width="90" alt="Livre - 1001 idées pour réussir à la Radio" title="Livre - 1001 idées pour réussir à la Radio"><img class="responsive" style="display:none" src="/photo/produit-7.jpg?v=1346016071" alt="Livre - 1001 idées pour réussir à la Radio" title="Livre - 1001 idées pour réussir à la Radio"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/shop/Livre-1001-idees-pour-reussir-a-la-Radio_p7.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Livre - 1001 idées pour réussir à la Radio</a></h3> <div class="prix" style="margin-top:5px"> 19,00 € </div> </div> <div class="col" style="float:left;padding:5px;width:229px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/PUISSANCERADIO/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-38.png?v=1453416369" width="90" alt="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller" title="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller"><img class="responsive" style="display:none" src="/photo/produit-38.jpg?v=1453416370" alt="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller" title="Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/PUISSANCERADIO/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Puissance Radio - Le guide de référence pour communiquer à l'ère d'Internet par Valérie Geller</a></h3> <div class="prix" style="margin-top:5px"> <strike>&nbsp;39,00 €&nbsp;</strike><br> &nbsp;OFFRE SPECIALE&nbsp;25,00 € </div> </div> <div class="clear"></div> <div class="clear clearimportant"></div> </div> <div class="footer-tri"></div> </div> </div></td> <td class="celcombo2"><!-- boutique_produit 36777916 --> <div id="ecart_before_36777916" class="ecart_col100 responsive" style="display:none"> <hr> </div> <div id="mod_36777916" class="mod_36777916 wm-module fullbackground module-boutique_produit"> <div class="mosaique"> <div class="cel1 nb-col-2" style="overflow:hidden"> <div class="col clear-x2 clear-x3 clear-x4" style="float:left;padding:5px;width:259px"> <div class="inner_photo" style="width:90px; margin:auto;"> <div class="photo shadow"><a href="https://www-lalettre-pro.translate.goog/shop/Commande-Le-POD-008-Le-Meilleur-du-Podcast-Printemps-2022_p76.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB"><img class="not-responsive" src="/photo/imagette-produit-76.png?v=1649750314" width="90" alt="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022" title="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022"><img class="responsive" style="display:none" src="/photo/produit-76.jpg?v=1649750314" alt="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022" title="Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022"></a> </div> </div> <h3 class="titre" style="margin-top:2px"><a href="https://www-lalettre-pro.translate.goog/shop/Commande-Le-POD-008-Le-Meilleur-du-Podcast-Printemps-2022_p76.html?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en-GB">Commande Le POD #008 - Le Meilleur du Podcast - Printemps 2022</a></h3> <div class="prix" style="margin-top:5px"> 2,00 € </div> </div> <div class="col" style="float:left;padding:5px;width:259px"> <div class="inner_photo" style="width:90px; 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