CINXE.COM

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href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480440" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item 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href="https://www.treasuredata.com/forrester-wave-cdp/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024</span></a></div></li> <li id="nav-menu-item-495251" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/your-complimentary-rfp-template/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/06/CDP-RFP-Template@2x.jpg" alt="CDP RFP Template"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/your-complimentary-rfp-template/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">CDP RFP Template</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514031" class="main-menu-item 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</ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main"><article id="post-491630" class="post-491630 page type-page status-publish hentry"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="wp-block-td-hero quote-dark overflow-hidden bg-primaryBlue-100 text-white hero-container relative"><div class="container mx-auto"><div class="hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] items-start flex-col md:flex-row"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 md:flex-3"><h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Real-Time and Batch Data Unified at the Profile Level</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Don’t create separate customer data platforms (CDPs) for batch and real-time data. Do it all from one holistic customer profile. Available nowhere else.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/custom-demo/">Request a demo</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1316" src="https://www.treasuredata.com/wp-content/uploads/2024/08/Real-time-Header.png" alt="One Customer Profile. Real-time and Batch Data Unified. Only with a Real-Time CDP" class="wp-image-513123" srcset="https://www.treasuredata.com/wp-content/uploads/2024/08/Real-time-Header.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/08/Real-time-Header-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/08/Real-time-Header-970x1024.png 970w, https://www.treasuredata.com/wp-content/uploads/2024/08/Real-time-Header-600x634.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure> </div></div></div></div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">We can get real-time data into our app because of Treasure Data, and link it with customer journeys for personalization. That is something we weren’t able to do before … Being able to optimize our marketing with such granular data from our Treasure Data CDP is really quite remarkable.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/maruti-suzuki-logo.svg" alt="" class="wp-image-491643"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Vinay Pant</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Maruti Suzuki India Ltd.</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="/customers/maruti-suzuki/">Read case study</a></div></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-cb72c7e9-d40e-41ac-82da-5e9c25110e6e" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-1 grid-cols-1"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">True single customer view</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Truly see your customers with all batch and real-time behaviors and attributes combined</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Journeys unburdened by data type</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Build journeys without batch or real-time silos to deliver maximum relevance</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Accurate identities</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Leverage world class identity stitching, unified profile, segmentation, activation</p></div></div></div></div></div><div id="content-container-5f9ce7ca-513a-499b-8f76-b98e65a584ec" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-with-heading"><h2 class="text-5xl font-header pb-[10px] flex md:flex lg:flex">Key features</h2><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Real-time ID unification”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Identify customers and enrich their profiles in real time. Unify all batch and real-time data from all digital and physical customer interactions through flexible identity resolution that gives you the most accurate, complete customer profile available today.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”Learn more<span lang=\”EN\” style=\”font-size:11.0pt;line-height:\n115%;font-family:"Arial",sans-serif;mso-fareast-font-family:Arial;mso-ansi-language:\nEN;mso-fareast-language:EN-US;mso-bidi-language:AR-SA\”> </span>”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/creating-a-real-time-configuration”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Real-time ID unification</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Identify customers and enrich their profiles in real time. Unify all batch and real-time data from all digital and physical customer interactions through flexible identity resolution that gives you the most accurate, complete customer profile available today.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/creating-a-real-time-configuration">Learn more<span lang="EN" style="font-size:11.0pt;line-height: 115%;font-family:"Arial",sans-serif;mso-fareast-font-family:Arial;mso-ansi-language: EN;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> </span></a></div></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"><figure class="wp-block-image size-large"><img decoding="async" width="1024" height="657" src="https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI1-1024x657.png" alt="Real-time ID unification" class="wp-image-493977" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI1-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI1-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI1-600x385.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI1.png 1178w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div></div></div> <div class="content-wrapper right flex flex-col-reverse gap-8 lg:flex-row "><div class="content-section row-1 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Real-time triggers”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Listen for and process all customer-generated streaming events (e.g., abandon cart, abandon browse, form fill, reach loyalty status). While you still have their attention, personalize their experiences on any channel using triggered activations. Then enjoy the surge in conversions.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View documentation”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/creating-a-real-time-triggered-activation”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:1,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Real-time triggers</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Listen for and process all customer-generated streaming events (e.g., abandon cart, abandon browse, form fill, reach loyalty status). While you still have their attention, personalize their experiences on any channel using triggered activations. Then enjoy the surge in conversions.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/creating-a-real-time-triggered-activation">View documentation</a></div></div></div></div></div></div> <div class="content-section row-1 flex flex-1 "><div class="content-image-wrapper row-1 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"><figure class="wp-block-image size-full"><img decoding="async" width="1178" height="780" src="https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI2.png" alt="Real-time triggers" class="wp-image-493985" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI2.png 1178w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI2-300x199.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI2-1024x678.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/capabilities-Real-time-UI2-600x397.png 600w" sizes="(max-width: 1178px) 100vw, 1178px" /></figure></div></div></div> <div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse "><div class="content-section row-2 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Real-time personalization”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Engage your customers instantly on any channel by accessing and responding to customer-generated streaming events in real time. Personalize experiences for known and anonymous users.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:2,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Real-time personalization</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Engage your customers instantly on any channel by accessing and responding to customer-generated streaming events in real time. Personalize experiences for known and anonymous users.</span></div></div></div></div> <div class="content-section row-2 flex flex-1 "><div class="content-image-wrapper row-2 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="657" src="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-Real-time-UI3-1024x657.png" alt="Real-time Personalization" class="wp-image-491748" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-Real-time-UI3-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-Real-time-UI3-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-Real-time-UI3-600x385.png 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/capabilities-Real-time-UI3.png 1178w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-cbf7c030-caaa-4fe4-80dc-7f8642ca0e6d" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Why real-time and batch data together?</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-2"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Data + decisions</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Rich historical insights and cross-channel user behavior and attributes together enable real-time decisions. For all funnel stages and journey steps for known and unknown profiles.</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Better accuracy</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">By bringing together batch and real-time customer data, you get the best of both worlds, enabling you to react in real-time with deeper insight and accuracy.</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] Standard flex md:flex lg:flex">Ease-of-use + governance</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">An easy-to-use platform that brings together customer data, website personalization, and customer journey orchestration, combined with the scalability and built-in governance needed. </p></div></div></div></div></div><div id="resource_block_a94c5b497d743f20360ea1a22a8c8f13" class="resources_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center py-4 mb-8 w-full justify-between border-b border-solid"> <h2 class="font-display font-medium text-mobile-3xl lg:mobile-3xl leading-tight mb-[20px] sm:mb-0 text-blue-100">Resources</h2> <a href="https://www.treasuredata.com/resources/" class="leading-snug font-display font-medium text-mobile-base lg:text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="resource_slider mx-auto grid gap-[30px] grid-cols-1 md:grid-cols-3"> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://youtu.be/1RktG6XIECI?si=mwmLqdPTwxZYelaG&t=794" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img decoding="async" width="300" height="289" loading="lazy" class="element-background-image md:rounded-[20px] wp-image-491818 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource1-300x289.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource1-300x289.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource1-600x578.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource1.jpg 934w" alt="" /> </a> <div class="content-wrapper flex flex-3 flex-col justify-start"> <h4 class="font-display text-mobile-eyebrow font-semibold text-base mb-4 text-blue-100"> Keynote </h4> <h3 class='font-display font-medium text-mobile-3xl lg:text-3xl leading-[1.4] mb-8'>Treasure Data CEO Kaz Ohta reveals real-time CDP</h3> <a href="https://youtu.be/1RktG6XIECI?si=mwmLqdPTwxZYelaG&t=794" target=""><img decoding="async" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/arrow-right-dark.svg" alt="arrow" /></a> </div> </div> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://www.linkedin.com/pulse/reinventing-ourselves-unified-batch-real-time-cdp-kazuki-ohta-02ghc" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img decoding="async" width="300" height="289" loading="lazy" class="element-background-image md:rounded-[20px] wp-image-491834 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource2-300x289.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource2-300x289.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource2-600x578.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource2.jpg 935w" alt="" /> </a> <div class="content-wrapper flex flex-3 flex-col justify-start"> <h4 class="font-display text-mobile-eyebrow font-semibold text-base mb-4 text-blue-100"> Article </h4> <h3 class='font-display font-medium text-mobile-3xl lg:text-3xl leading-[1.4] mb-8'>Reinventing ourselves: Unified batch + real-time CDP</h3> <a href="https://www.linkedin.com/pulse/reinventing-ourselves-unified-batch-real-time-cdp-kazuki-ohta-02ghc" target=""><img decoding="async" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/arrow-right-dark.svg" alt="arrow" /></a> </div> </div> <div class="content flex flex-1 overflow-hidden flex-col justify-end "> <a href="https://youtu.be/o_6e-oVhtXc?si=BaalW3Ce5C2Jp_vd&t=1070" target="" class="image-wrapper overflow-hidden rounded-[10px] md:rounded-[20px] mb-[30px]"> <img decoding="async" width="300" height="289" loading="lazy" class="element-background-image md:rounded-[20px] wp-image-491826 object-cover w-full h-full mb-8 hover:scale-[1.05] transition-all duration-500 cursor-pointer" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource3-300x289.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource3-300x289.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource3-600x578.jpg 600w, https://www.treasuredata.com/wp-content/uploads/2024/05/Real-time-resource3.jpg 935w" alt="" /> </a> <div class="content-wrapper flex flex-3 flex-col justify-start"> <h4 class="font-display text-mobile-eyebrow font-semibold text-base mb-4 text-blue-100"> Session </h4> <h3 class='font-display font-medium text-mobile-3xl lg:text-3xl leading-[1.4] mb-8'>Unlock real-time marketing excellence</h3> <a href="https://youtu.be/o_6e-oVhtXc?si=BaalW3Ce5C2Jp_vd&t=1070" target=""><img decoding="async" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/arrow-right-dark.svg" alt="arrow" /></a> </div> </div> </div> </div> </div><div class="w-full bg-white"> <div class="cta-block-full bg-blueLightBlueHorizontal py-sm-vertical md:py-md-vertical lg:py-lg-vertical-cta lg:px-lg-horizontal xl:px-xl-horizontal text-white"> <div class="cta-block-full-inner container mx-auto grid grid-cols-12"> <div class="cta-block-full-content grid grid-cols-12 col-span-12"> <div class="cta-row lg:col-span-9 xl:col-span-6 xxl:col-span-7 col-span-12"> <h2 class="cta-block-title block text-mobile-5xl lg:text-5xl font-header font-light leading-[1.2] md:leading-[1.25] mb-[30px]">Deliver real-time personalization with a real-time CDP</h2> </div> <div class="cta-row block sm:flex flex-row items-center col-span-12"> <a href="/product/" class="cta-block-link btn-primary w-fit sm:mx-0 inline-block px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button mb-[30px] sm:mb-0" >Explore the platform</a> <a href="https://www.treasuredata.com/custom-demo/" class="cta-block-link arrow-white btn-secondary text-mobile-secondary-button lg:text-secondary-button block w-fit sm:inline-block ml-0 sm:text-left sm:mt-0 sm:ml-3 px-[20px] py-0">Request a demo</a> </div> </div> </div> </div> </div><div id="block_cd193f088cb91fb4e329f1918a7a631d" data-scope="block-6744f999ce826" class="color-variant py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-primaryBlue-100 text-white accent"> <div class="wrapper container mx-auto lg:flex lg:flex-row justify-between"> <h2 class="title font-header text-mobile-5xl lg:text-5xl py-10 leading-[1.2]">Frequently Asked Questions</h2> <div class="layout-variant py-10 w-3/4"> <div class="content-inner"> <div class="accordion">  <div class="accordion_title hidden"> <h3 class="font-display text-3xl pb-6"></h3> </div>  <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 transition-all duration-300 ease-in-out py-[32px] mr-20"> <div class="question_text pb-3 lg:pb-4"> <h4 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left"> <span class="mr-8">How fast is Treasure Data CDP’s real-time processing?</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h4> </div> <div id="faq-answer" role="region" class="question_answer font-display leading-6 md:leading-8 text-base overflow-hidden hidden lg:mr-32 font-normal md:font-medium"> <p>Our real-time ID stitching, event triggers and real-time personalization capabilities execute processes in less than 100 milliseconds – a testament to the technical prowess and advanced architecture of our platform.</p> <p>Other CDPs are often limited by slow processing times while saying they are “real time.”</p> </div> </div>  <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 transition-all duration-300 ease-in-out py-[32px] mr-20"> <div class="question_text pb-3 lg:pb-4"> <h4 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left"> <span class="mr-8">What’s different about Treasure Data CDP’s real-time capabilities?</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h4> </div> <div id="faq-answer" role="region" class="question_answer font-display leading-6 md:leading-8 text-base overflow-hidden hidden lg:mr-32 font-normal md:font-medium"> <p><span style="font-weight: 400;">In today’s market, you see 2 different types of CDPs:</span><span style="font-weight: 400;"><br /> </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A batch CDP that creates journeys from all of historical interactions</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Or a real-time CDP that supports triggers and personalizations but you can’t store all the historical data.</span></li> </ul> <p><span style="font-weight: 400;">Treasure Data breaks new ground by combining batch and real-time data processing into one CDP. Our innovative features also include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Real-time ID stitching:</b><span style="font-weight: 400;"> As events occur, our platform can unify customer IDs instantaneously, creating a cohesive and comprehensive view of the customer across various touchpoints.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Event triggering and personalization: </b><span>We enable marketers to configure real-time responses to customer behaviors, facilitating immediate and relevant personalization that meets customers at the moment of engagement.</span></li> </ul> </div> </div> </div>  </div> </div> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const $Block = $("[data-scope='block-6744f999ce826']"); $Block.find(".faq-question-button").click(function() { var content = $(this).closest('.accordion_content').find('.question_answer'); var chevron = $(this).find('.chevron'); // Select the chevron icon 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If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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