CINXE.COM

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id="nav-menu-item-495874" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/real-time-cdp/" class="menu-link sub-menu-link">Real-Time CDP</a></li> <li id="nav-menu-item-495875" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/customer-journey-orchestration/" class="menu-link sub-menu-link">Journey Orchestration</a></li> <li id="nav-menu-item-305" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/artificial-intelligence/" class="menu-link sub-menu-link">Artificial Intelligence</a></li> <li id="nav-menu-item-495876" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/data-integration/" class="menu-link sub-menu-link">Data Collection</a></li> <li id="nav-menu-item-495844" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/profile-management/" class="menu-link sub-menu-link">Data Unification</a></li> <li id="nav-menu-item-495845" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/segmentation/" class="menu-link sub-menu-link">Segmentation</a></li> <li id="nav-menu-item-495846" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/activate/" class="menu-link sub-menu-link">Activation</a></li> <li id="nav-menu-item-495847" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/experimentation/" class="menu-link sub-menu-link">Experimentation</a></li> <li id="nav-menu-item-495848" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/product/insights/" class="menu-link sub-menu-link">Insights</a></li> </ul></div> </li> <li id="nav-menu-item-495248" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/product/artificial-intelligence/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/ML.jpg" alt="Generative AI"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/product/artificial-intelligence/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Generative AI</span></a></div></li> <li id="nav-menu-item-495249" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/product/real-time-cdp/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/06/Real-time.jpg" alt="Real Time"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/product/real-time-cdp/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Real Time</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-508106" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children"><a class="menu-link main-menu-link">Solutions</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480613" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children"><a class="menu-link sub-menu-link">Industries</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-493947" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/automotive/" class="menu-link sub-menu-link">Automotive</a></li> <li id="nav-menu-item-493948" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/cpg/" class="menu-link sub-menu-link">CPG</a></li> <li id="nav-menu-item-480382" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/entertainment-media/" class="menu-link sub-menu-link">Entertainment & Media</a></li> <li id="nav-menu-item-495817" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/financial-services-insurance/" class="menu-link sub-menu-link">Financial Services</a></li> <li id="nav-menu-item-480384" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-180 current_page_item"><a href="https://www.treasuredata.com/industries/healthcare/" class="menu-link sub-menu-link">Healthcare</a></li> <li id="nav-menu-item-493953" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/retail/" class="menu-link sub-menu-link">Retail</a></li> <li id="nav-menu-item-480386" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/technology/" class="menu-link sub-menu-link">Technology</a></li> <li id="nav-menu-item-480387" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/industries/travel-hospitality/" class="menu-link sub-menu-link">Travel & Hospitality</a></li> </ul></div> </li> <li id="nav-menu-item-302" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Departments</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-495852" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/cdp-for-marketing/" class="menu-link sub-menu-link">Marketing</a></li> <li id="nav-menu-item-495851" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/cdp-for-sales/" class="menu-link sub-menu-link">B2B Marketing</a></li> <li id="nav-menu-item-495877" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/cdp-for-service/" class="menu-link sub-menu-link">Service</a></li> <li id="nav-menu-item-480394" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/data-science/" class="menu-link sub-menu-link">Data Science</a></li> <li id="nav-menu-item-495854" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/it/" class="menu-link sub-menu-link">IT</a></li> <li id="nav-menu-item-508097" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/finance/" class="menu-link sub-menu-link">Finance</a></li> </ul></div> </li> <li id="nav-menu-item-508107" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Use Cases</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-500055" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/use-cases/acquisition/" class="menu-link sub-menu-link">Customer Acquisition</a></li> <li id="nav-menu-item-500056" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/use-cases/customer-ltv/" class="menu-link sub-menu-link">Customer LTV</a></li> <li id="nav-menu-item-500054" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/solutions/use-cases/retention/" class="menu-link sub-menu-link">Customer Retention</a></li> </ul></div> </li> </ul></div> </li> <li id="nav-menu-item-514029" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Customers</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-511666" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Customer Success</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-511667" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/customers/" class="menu-link sub-menu-link">Our Customers</a></li> <li id="nav-menu-item-511671" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/customers/#posts-wrapper" class="menu-link sub-menu-link">Case Studies</a></li> <li id="nav-menu-item-511669" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/customers/#content-container-25435436-1bd4-483a-a7ed-6680a0fb4641" class="menu-link sub-menu-link">Customer Videos</a></li> </ul></div> </li> <li id="nav-menu-item-511672" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Industries</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-511673" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/automotive#posts-wrapper" class="menu-link sub-menu-link">Automotive</a></li> <li id="nav-menu-item-511674" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/cpg#posts-wrapper" class="menu-link sub-menu-link">CPG</a></li> <li id="nav-menu-item-511675" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/entertainment-media/#posts-wrapper" class="menu-link sub-menu-link">Entertainment & Media</a></li> <li id="nav-menu-item-511676" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/financial-services#posts-wrapper" class="menu-link sub-menu-link">Financial Services</a></li> <li id="nav-menu-item-511677" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/healthcare#posts-wrapper" class="menu-link sub-menu-link">Healthcare</a></li> <li id="nav-menu-item-511678" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/retail#posts-wrapper" class="menu-link sub-menu-link">Retail</a></li> <li id="nav-menu-item-511679" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.treasuredata.com/case-studies/industry/technology#posts-wrapper" class="menu-link sub-menu-link">Technology</a></li> </ul></div> </li> <li id="nav-menu-item-511698" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-sci.jpg" alt="SCI’s First Year with a CDP"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">SCI’s First Year with a CDP</span></a></div></li> <li id="nav-menu-item-511699" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480440" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-even sub-sub-menu menu-depth-2"> <li id="nav-menu-item-480397" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/resources/" class="menu-link sub-menu-link">Resource Library</a></li> <li id="nav-menu-item-480399" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/blog/" class="menu-link sub-menu-link">Blog</a></li> <li id="nav-menu-item-480398" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/customers/" class="menu-link sub-menu-link">Case Studies</a></li> <li id="nav-menu-item-495855" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://levelup.treasuredata.com/" class="menu-link sub-menu-link">Community</a></li> <li id="nav-menu-item-480404" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://api-docs.treasuredata.com/" class="menu-link sub-menu-link">API Developer Portal</a></li> <li id="nav-menu-item-480402" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.treasuredata.com/cdp-training/" class="menu-link sub-menu-link">CDP Training</a></li> <li id="nav-menu-item-480403" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://docs.treasuredata.com/" class="menu-link sub-menu-link">Documentation</a></li> <li id="nav-menu-item-514859" class="sub-menu-item sub-sub-menu-item menu-item-even menu-item-depth-2 menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://trust.treasuredata.com/" class="menu-link sub-menu-link">Trust & Security Center</a></li> </ul></div> </li> <li id="nav-menu-item-514977" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/forrester-wave-cdp/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/09/mmct-forrester-wave-cdps-2024.jpg" alt="The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/forrester-wave-cdp/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024</span></a></div></li> <li id="nav-menu-item-495251" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/your-complimentary-rfp-template/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/06/CDP-RFP-Template@2x.jpg" alt="CDP RFP Template"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/your-complimentary-rfp-template/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">CDP RFP Template</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514031" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Company</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480439" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link sub-menu-link">Treasure Data</a> 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class="wp-block-td-hero quote-dark overflow-hidden bg-primaryBlue-100 text-white hero-container relative"><div class="container mx-auto"><div class="hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] items-start flex-col-reverse md:flex-row"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 md:flex-3"><h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Why Choose Our Healthcare Customer Data Platform?</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">You can’t be a top healthcare organization, medtech or pharmaceutical company with any customer data platform (CDP). Treasure Data CDP empowers marketing and sales teams to drive personalized engagement across all channels – without compromising on compliance.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/custom-demo/" target="_self" rel="noopener">Request a demo</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/your-complimentary-rfp-template/">Get RFP template</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1316" src="https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-healthcare.png" alt="" class="wp-image-486315" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-healthcare.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-healthcare-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-healthcare-970x1024.png 970w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-healthcare-600x634.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure></div></div></div></div><div id="sub_nav_block_5f136aba2a34d78c8070d14de47f1e67" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#content-container-a27938f3-a1f2-46ab-95e4-6ad971fc1a10" target=""> Overview </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#card-container-8701a3b1-4443-4aa5-906b-1241716724e8" target=""> Benefits </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-f34e7fc2-a7f1-4c9f-b7e4-63d0da91ae71" target=""> Resources </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#case_study_block_bfae9a9bc705d27d6ce34d5047c93d5f" target=""> Case studies </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_64dbd01ddc3b3db3301df2c640463932" target=""> FAQs </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Treasure Data is being used by the marketing department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-blue-icon.svg" alt="" class="wp-image-486272"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Marketing Manager</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Large Hospital & Healthcare Company</p></div></div></div></div></div></div></div><div id="content-container-a27938f3-a1f2-46ab-95e4-6ad971fc1a10" class="bg-primaryBlue-100 text-white py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-without-heading"><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse bg-primaryBlue-100 text-white"><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content inline-block"><div class="hidden">{“colorVariant”:”DARK”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:”Eyebrow Text”,”showEyebrowOnMobile”:false,”showEyebrowOnTablet”:false,”showEyebrowOnDesktop”:false,”heading”:”<h3 class=\”relative title font-display font-semibold text-4xl mb-5 flex md:flex lg:flex\” style=\”border-style: initial; border-color: initial; border-image: initial; –tw-border-spacing-x: 0; –tw-border-spacing-y: 0; –tw-translate-x: 0; –tw-translate-y: 0; –tw-rotate: 0; –tw-skew-x: 0; –tw-skew-y: 0; –tw-scale-x: 1; –tw-scale-y: 1; –tw-pan-x: ; –tw-pan-y: ; –tw-pinch-zoom: ; –tw-scroll-snap-strictness: proximity; –tw-gradient-from-position: ; –tw-gradient-via-position: ; –tw-gradient-to-position: ; –tw-ordinal: ; –tw-slashed-zero: ; –tw-numeric-figure: ; –tw-numeric-spacing: ; –tw-numeric-fraction: ; –tw-ring-inset: ; –tw-ring-offset-width: 0px; –tw-ring-offset-color: #fff; –tw-ring-color: rgb(59 130 246 / 0.5); –tw-ring-offset-shadow: 0 0 #0000; –tw-ring-shadow: 0 0 #0000; –tw-shadow: 0 0 #0000; –tw-shadow-colored: 0 0 #0000; –tw-blur: ; –tw-brightness: ; –tw-contrast: ; –tw-grayscale: ; –tw-hue-rotate: ; –tw-invert: ; –tw-saturate: ; –tw-sepia: ; –tw-drop-shadow: ; –tw-backdrop-blur: ; –tw-backdrop-brightness: ; –tw-backdrop-contrast: ; –tw-backdrop-grayscale: ; –tw-backdrop-hue-rotate: ; –tw-backdrop-invert: ; –tw-backdrop-opacity: ; –tw-backdrop-saturate: ; –tw-backdrop-sepia: ; -webkit-tap-highlight-color: transparent; padding: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: rgb(255, 255, 255); white-space-collapse: collapse; background-color: rgb(20, 16, 36);\”>Now you can use sensitive data for marketing and sales<span lang=\”EN\”></span> </h3>”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Trust Treasure Data – named <a href=\”https://dev-td-next.pantheonsite.io/gartner-mq/\”>a CDP Leader by Gartner</a> – to turn your customer, patient and/or member data into your greatest asset. <br><br>Unify PII and PHI data from every online and offline source, from CRMs to contact centers and web browser and mobile app data, to create a unified view rich in healthcare consumer insights. <br><br>Nurture members and patients, reduce churn, and build lasting relationships in a competitive market with personalized campaigns. And never lose sleep with robust <a href=\”https://dev-td-next.pantheonsite.io/solutions/trust-for-cdp/\”>security and governance</a> ensuring data is handled securely and in compliance with regulations.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false,”className”:”inline-block”}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text "><span class="eyebrow text-base md:text-[22px] font-semibold font-display font-semibold mt-4 md:mt-4 text-accentTurquoise-100 mb-5 hidden md:hidden lg:hidden">Eyebrow Text</span><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex"><h3 class="relative title font-display font-semibold text-4xl mb-5 flex md:flex lg:flex" style="border-style: initial; border-color: initial; border-image: initial; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-pan-x: ; --tw-pan-y: ; --tw-pinch-zoom: ; --tw-scroll-snap-strictness: proximity; --tw-gradient-from-position: ; --tw-gradient-via-position: ; --tw-gradient-to-position: ; --tw-ordinal: ; --tw-slashed-zero: ; --tw-numeric-figure: ; --tw-numeric-spacing: ; --tw-numeric-fraction: ; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-blur: ; --tw-brightness: ; --tw-contrast: ; --tw-grayscale: ; --tw-hue-rotate: ; --tw-invert: ; --tw-saturate: ; --tw-sepia: ; --tw-drop-shadow: ; --tw-backdrop-blur: ; --tw-backdrop-brightness: ; --tw-backdrop-contrast: ; --tw-backdrop-grayscale: ; --tw-backdrop-hue-rotate: ; --tw-backdrop-invert: ; --tw-backdrop-opacity: ; --tw-backdrop-saturate: ; --tw-backdrop-sepia: ; -webkit-tap-highlight-color: transparent; padding: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: rgb(255, 255, 255); white-space-collapse: collapse; background-color: rgb(20, 16, 36);">Now you can use sensitive data for marketing and sales<span lang="EN"></span> </h3></h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Trust Treasure Data – named <a href="https://dev-td-next.pantheonsite.io/gartner-mq/">a CDP Leader by Gartner</a> – to turn your customer, patient and/or member data into your greatest asset. <br><br>Unify PII and PHI data from every online and offline source, from CRMs to contact centers and web browser and mobile app data, to create a unified view rich in healthcare consumer insights. <br><br>Nurture members and patients, reduce churn, and build lasting relationships in a competitive market with personalized campaigns. And never lose sleep with robust <a href="https://dev-td-next.pantheonsite.io/solutions/trust-for-cdp/">security and governance</a> ensuring data is handled securely and in compliance with regulations.</span></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"><figure class="wp-block-image size-full"><img decoding="async" width="1178" height="756" src="https://www.treasuredata.com/wp-content/uploads/2024/05/sensitive-data-healthcare.png" alt="" class="wp-image-486288" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/sensitive-data-healthcare.png 1178w, https://www.treasuredata.com/wp-content/uploads/2024/05/sensitive-data-healthcare-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/sensitive-data-healthcare-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/sensitive-data-healthcare-600x385.png 600w" sizes="(max-width: 1178px) 100vw, 1178px" /></figure></div></div></div></div></div></div><div class="card-container card-light light-background"><div id="card-container-8701a3b1-4443-4aa5-906b-1241716724e8" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-2"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] text-[px] list flex md:flex lg:flex">Pharmaceuticals</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Establish direct connections with consumers to personalize communications, and sustain adherence by providing a more complete data-driven patient assistance service.</p><div class="card-list-wrapper mt-[15px] text-[20px] mb-[50px] mt-[20px]"><div class="card-list-heading font-semibold mb-[25px]">Top CDP use cases</div><ul class="card-list list-check flex flex-col gap-[19px]"><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Direct-to-consumer journey orchestration and consumer engagement</span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Journey orchestration and consumer engagement to healthcare providers (HCPs)</span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">360-degree view of PII and PHI for healthcare consumer insights</span></li></ul></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] text-[px] list flex md:flex lg:flex">Medtech</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Improve efficacy of sales representatives in their meetings with HCPs.</p><div class="card-list-wrapper mt-[15px] text-[20px] mb-[50px] mt-[20px]"><div class="card-list-heading font-semibold mb-[25px]">Top CDP use cases</div><ul class="card-list list-check flex flex-col gap-[19px]"><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Direct-to-consumer marketing and <a href="https://www.treasuredata.com/product/customer-journey-orchestration/" title="Customer Journey Software Platform">journey orchestration</a></span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">360-degree HCP view to assist sales representatives</span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content"><a href="https://www.treasuredata.com/blog/next-best-action-marketing" title="What is Next-best Action In Marketing?">Next-best action</a> to assist sales representatives</span></li></ul></div></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px] text-[px] list flex md:flex lg:flex">Healthcare organizations</h3><p class="card-description font-display leading-[1.5] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">Improve patient satisfaction to impact value-based care initiatives, reduce patient churn to competitors, and personalize patient interactions and engagement.</p><div class="card-list-wrapper mt-[15px] text-[20px] mb-[50px] mt-[20px]"><div class="card-list-heading font-semibold mb-[25px]">Top CDP use cases</div><ul class="card-list list-check flex flex-col gap-[19px]"><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Improve patient experience in portal by using PHI and PII data</span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Personalize patient outreach based on individual preferences and needs</span></li><li class="card-list-item gap-4 flex list-check"><svg class="card-list-item-icon flex-none" width="24" height="20" viewBox="0 0 24 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0.857422 12.6572L5.53742 18.6743C5.69534 18.8795 5.8977 19.0463 6.12928 19.1622C6.36086 19.2779 6.61567 19.3398 6.87456 19.3429C7.12929 19.3459 7.38148 19.2919 7.61279 19.1853C7.84408 19.0785 8.04868 18.9215 8.21171 18.7257L23.1431 0.657227" stroke="white" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="card-list-item-label leading-[145%] html-content">Increase efficiency by cleaning, deduplicating, and unifying customer and patient data from multiple sources</span></li></ul></div></div></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-f34e7fc2-a7f1-4c9f-b7e4-63d0da91ae71" class="cta-block cta-banner--rect py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto flex flex-col lg:flex-row items-start md:items-center bg-colorGradient1 text-white rounded-[20px]"><div class="xrounded-[20px] cta-img flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="506" src="https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-use-case-asset.jpg" alt="" class="wp-image-486296" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-use-case-asset.jpg 680w, https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-use-case-asset-300x223.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-use-case-asset-600x446.jpg 600w" sizes="(max-width: 680px) 100vw, 680px" /></figure> </div><div class="cta-right-column flex-col justify-center md:flex-1"><div class="cta-banner-text mb-8 lg:mb-0 md:flex-1"><h4 class="text-eyebrow relative title font-display font-semibold leading-eyebrow text-accentTurquoise-100 flex md:flex lg:flex">Report</h4><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">14 CDP Use Cases for Pharma & Life Sciences</h3><span class="text-subheading relative title font-display text-l mb-10 flex md:flex lg:flex"></span></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-header w-fit mx-auto text-mobile-button lg:text-button btn-primary-clear outline text-white" href="/i/life-sciences-use-case-guide/" target="_blank" rel="noopener">Get the guide</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary mt-[15px] text-center sm:text-left sm:mt-0 sm:ml-6 arrow-white button text-mobile-secondary-button lg:text-secondary-button" href="/industry/healthcare" target="_blank" rel="noopener">View healthcare resources</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_bfae9a9bc705d27d6ce34d5047c93d5f" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical "> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Featured customer story</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] solo mx-auto bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="170" loading="lazy" class="element-background-image wp-image-486304 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-case-study-featured-300x170.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/healthcare-case-study-featured-300x170.jpg 300w, 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class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; width: 110px;}.case-arrows .slick-prev{left:0px !important;height:30px;width:48px}.case-arrows .slick-prev:before{content:"";background:url(data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAiIGhlaWdodD0iMzEiIHZpZXdCb3g9IjAgMCA1MCAzMSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPHBhdGggZD0iTTE1Ljk4ODggMjkuODA5NkwxLjU4MzMzIDE1LjE5NTRNMS41ODMzMyAxNS4xOTU0TDE1Ljk4ODggMC41ODI3OTdNMS41ODMzMyAxNS4xOTU0TDQ5LjI1IDE1LjE5NTQiIHN0cm9rZT0iIzEzMTAyMyIgc3Ryb2tlLXdpZHRoPSIxLjMxNjUyIiBzdHJva2UtbWl0ZXJsaW1pdD0iMTAiLz4KPC9zdmc+Cg==);height:30px;width:48px;display:block}.case-arrows .slick-next{left:60px !important;height:30px;width:48px}.case-arrows 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$('#case_study_block_bfae9a9bc705d27d6ce34d5047c93d5f .case_study_slider').slick({ dots: false, infinite: false, fade: false, autoplay: false, speed: sliderSpeed, //cssEase: 'linear', cssEase: 'cubic-bezier(0.76, 0, 0.24, 1)', slidesToShow: 1, slidesToScroll: 1, //centerMode: true, adaptiveHeight: false, variableWidth: true, arrows: true, appendArrows : '#case_study_block_bfae9a9bc705d27d6ce34d5047c93d5f .case-arrows', responsive: [ { breakpoint: 480, settings: { slidesToShow: 1, slidesToScroll: 1, //variableWidth: false, centerMode: false } } ] }); } }); </script><div class="w-full bg-white"> <div class="cta-block-full bg-blueLightBlueHorizontal py-sm-vertical md:py-md-vertical lg:py-lg-vertical-cta lg:px-lg-horizontal xl:px-xl-horizontal text-white"> <div class="cta-block-full-inner container mx-auto grid grid-cols-12"> <div class="cta-block-full-content grid grid-cols-12 col-span-12"> <div class="cta-row lg:col-span-9 xl:col-span-6 xxl:col-span-7 col-span-12"> <h2 class="cta-block-title block text-mobile-5xl lg:text-5xl font-header font-light leading-[1.2] md:leading-[1.25] mb-[30px]">Illuminate your customers and elevate their experiences</h2> </div> <div class="cta-row block sm:flex flex-row items-center col-span-12"> <a href="/custom-demo/" class="cta-block-link btn-primary w-fit sm:mx-0 inline-block px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button mb-[30px] sm:mb-0" >Request a demo</a> <a href="https://www.treasuredata.com/your-complimentary-rfp-template/" class="cta-block-link arrow-white btn-secondary text-mobile-secondary-button lg:text-secondary-button block w-fit sm:inline-block ml-0 sm:text-left sm:mt-0 sm:ml-3 px-[20px] py-0">Get RFP template</a> </div> </div> </div> </div> </div><div id="block_64dbd01ddc3b3db3301df2c640463932" data-scope="block-674599333b34a" class="color-variant py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-primaryBlue-100 text-white accent"> <div class="wrapper container mx-auto lg:flex lg:flex-row justify-between"> <h2 class="title font-header text-mobile-5xl lg:text-5xl py-10 leading-[1.2]">Frequently Asked Questions</h2> <div class="layout-variant py-10 w-3/4"> <div class="content-inner"> <div class="accordion">  <div class="accordion_title hidden"> <h3 class="font-display text-3xl pb-6"></h3> </div>  <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 transition-all duration-300 ease-in-out py-[32px] mr-20"> <div class="question_text pb-3 lg:pb-4"> <h4 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left"> <span class="mr-8">Is Treasure Data a HIPAA-compliant CDP?</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src="https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h4> </div> <div id="faq-answer" role="region" class="question_answer font-display leading-6 md:leading-8 text-base overflow-hidden hidden lg:mr-32 font-normal md:font-medium"> <p>Yes. As part of Treasure Data’s commitment to meeting all relevant HIPAA standards regarding both PHI and ePHI, among other assessments, testing, and mandatory employee HIPAA training, the company undergoes numerous annual external audits to ensure compliance. 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uri; } var currentHostname = get_top_domain(); var extractedHostname = document.referrer.match(/^https?\:\/\/([^\/?#]+)(?:[\/?#]|$)/i); if (extractedHostname) { var referrerHostnameL = extractedHostname && extractedHostname[1]; var referrerHostname = referrerHostnameL.replace(/^(?:https?:\/\/)?(?:[^\/]+\.)?([^.\/]+\.[^.\/]+).*$/, "$1"); if (referrerHostname != currentHostname) { //if (extractedHostname[1] != currentHostname) {---this is commented for dev server, uncomment and comment next line for live env setCookie('fullreferrer', extractedHostname[0], 0); setCookie('referrer', extractedHostname[1], 0); } } if (typeof getCookie('fullreferrer') === 'undefined') setCookie('fullreferrer', 'N/A', 0); if (typeof getCookie('referrer') === 'undefined') setCookie('referrer', 'N/A', 0); function addScript(attribute, text, callback) { var s = document.createElement('script'); for (var attr in attribute) { s.setAttribute(attr, attribute[attr] ? attribute[attr] : null) } s.innerHTML = text; 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"{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Acquisition_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" } ], "recent": [ { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Medium__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Medium__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Source__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Source__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Campaign__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Campaign__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Term__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Term__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Content__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Content__c}" }, { "when": "{current.query.utm_channel}{current.query.utm_medium}{current.query.utm_source}{current.query.utm_campaign}{current.query.utm_term}{current.query.utm_content}{current.query.utm_adgroup}{current.query.gclid}", "matches": "(?:)", "set": "RC_Recent_Adgroup__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Adgroup__c}" }, { "when": getCookie('fullreferrer'), "matches": "(.+)", "set": "ARM_Last_Referrer" }, { "when": "{current.querystring}", "matches": "(.+)", "set": "ARM_Last_Full_Querystring" }, { "when": "{current._parts.hostname}", "matches": "^(?!www\\.)(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": "{current.registeredDomain}", "matches": "(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": getCookie('referrer'), "matches": "(.+)", "set": "ARM_Last_Referrer_Domain" }, { "when": "{referrer.href}", "matches": "(.+)", "set": "ARM_IPG_Copy_Last_Referrer" } ] }, "session": { "duration": { "recent": 60, "rolling": 60, "initial": 60 } }, "nameMappings": { "ARM_First_Facebook_Title": "firstFacebookTitle__c", "@zones": [{ "@zoneType": "munchkinId", "@zoneValue": "714-XIJ-402", "@zoneComment": "ISG", "RC_First_Source__c": "First_UTM_Source__c", "RC_First_Medium__c": "First_UTM_Medium__c", "RC_First_Content__c": "First_UTM_Content__c", "RC_First_Campaign__c": "First_UTM_Campaign__c", "RC_First_Term__c": "First_UTM_Term__c", "RC_Acquisition_Source__c": "Initial_UTM_Source__c", "RC_Acquisition_Medium__c": "Initial_UTM_Medium__c", "RC_Acquisition_Content__c": "utmcontent", "RC_Acquisition_Campaign__c": "Initial_UTM_Campaign__c", "RC_Acquisition_Term__c": "utmterm", "RC_Recent_Source__c": "Most_Recent_UTM_Source__c", "RC_Recent_Medium__c": "Most_Recent_UTM_Medium__c", "RC_Recent_Content__c": "mostRecentUTMContent", "RC_Recent_Campaign__c": "Most_Recent_UTM_Campaign__c", "RC_Recent_Term__c": "mostRecentUTMTerm", "ARM_First_Referrer": "referrer", "ARM_Last_Referrer": "mostRecentReferrer", "RC_Acquisition_Channel__c": "storeRecentUTMCampaign", "RC_Recent_Channel__c": "storeRecentUTMMedium" }, { "@zoneType": "munchkinId", "@zoneValue": "312-SAX-488", "@zoneComment": "IPG", "RC_Recent_Source__c": "arm_mostrecentleadsource", "RC_Recent_Medium__c": "arm_mostrecentsourcemedium", "RC_Recent_Content__c": "arm_mostrecentsourcecontent", "RC_Recent_Campaign__c": "arm_mostrecentsourcecampaign", "RC_Recent_Term__c": "arm_mostrecentsourceterm", "ARM_Last_Shortened_Hostname": "LeadSource", "ARM_Last_Referrer": "mostRecentWebReferrer", "ARM_Last_Referrer_Domain": "mostRecentReferrerDomain" } ] } }; addScript({ type: 'application/json', id: 'CP_TouchHistoryOptions' }, JSON.stringify(insertHTML), function() {}); addScript({ src: '//du4pg90j806ok.cloudfront.net/js/touch-history/dist/conversionpath-0.4.3.min.js?0070', type: 'text/javascript' }, '', function() { var cpInitial = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_initial'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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