CINXE.COM

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</ul></div></div> </div> </div> <script> jQuery(document).ready(function($) { if ($('#header').hasClass('has-masthead')) { var paddingTop = parseInt($('.hero-content').css('padding-top').replace('px', '')); $('.hero-content').css('padding-top', paddingTop + 46 + 'px'); } }); </script> </header> <div id="container" class=""> <main id="content" role="main"><article id="post-482917" class="post-482917 page type-page status-publish hentry"> <div class="entry-content" itemprop="mainContentOfPage"> <div class="wp-block-td-hero bg-heroGradient text-white hero-container relative"><div class="container mx-auto"><div class="hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] items-start flex-col md:flex-row"><div class="hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8 md:flex-3"><h1 class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Convert First-Party Data into Growth with a CPG CDP </h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Get deeper visibility into your customer purchasing behaviors to provide targeted recommendations along the entire journey. Unify all your behavioral and transactional data with the Treasure Data CPG customer data platform (CDP) to create truly exceptional shopping experiences that increase revenue. </span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/custom-demo/" target="_self" rel="noopener">Get a demo</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/your-complimentary-rfp-template/">Get RFP template</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1316" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-hero-image-1.png" alt="Convert First-Party Data into Growth with a CPG CDP " class="wp-image-483583" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-hero-image-1.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-hero-image-1-284x300.png 284w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-hero-image-1-970x1024.png 970w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-hero-image-1-600x634.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure> </div></div></div></div><div id="sub_nav_block_2fc50563d957de0613697a5ecdc99fac" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#content-container-7325d85c-1b76-42b9-ae4a-8392308785dd" target=""> Overview </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_a09429c9daca81024a47120bfcd55e73" target=""> Benefits </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-9878dd43-28d9-4c91-b5d1-1a80d298572c" target=""> Resources </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#case_study_block_32e421e213df3b4f50bf2c5714de6234" target=""> Case Studies </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div id="logo_banner_block_64b8403ef73eeb30310c4b9b7a1ddd05" style="--duration: 20000ms; --duration-mobile: 20000ms" class="logo-banner-block py-4 lg:py-[50px] bg-primaryBlue-100 text-white case_study_dark logo-banner-block--animate"> <div class="td-alert-heading flex-1"> <h2 class="font-display font-semibold text-mobile-logo-banner-heading lg:text-logo-banner-heading leading-eyebrow text-center mb-[15px] ">Trusted by the world’s top CPG companies</h2> </div> <div class="case_study_slider logo-banner__wrapper flex flex-row x-justify-center items-center" data-slider-speed=20000> <div class="logo-banner__logos flex flex-row x-justify-center items-center"> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498314" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_abinbev.svg" srcset="" alt="AB InBev Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498724" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_danone.svg" srcset="" alt="Danone Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498740" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_nestle.svg" srcset="" alt="Nestle Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498748" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_royal-canin.svg" srcset="" alt="" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-512899" src="https://www.treasuredata.com/wp-content/uploads/2024/08/logo-suntory-white.svg" srcset="" alt="Suntory Global Spirits Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498560" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_daikin.svg" srcset="" alt="Daikin Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-513407" src="https://www.treasuredata.com/wp-content/uploads/2024/08/customer-logo_Asahi.svg" srcset="" alt="Asahi Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498756" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_therabody.svg" srcset="" alt="" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-512889" src="https://www.treasuredata.com/wp-content/uploads/2024/08/logo-kao-white.svg" srcset="" alt="Kao Logo" /> <img decoding="async" height=58 width=155 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-498603" src="https://www.treasuredata.com/wp-content/uploads/2024/07/logo_ajinomoto.svg" srcset="" alt="Ajinomoto Logo" /> </div> </div> </div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/05/ab-inbev.-logosvg.svg" alt="" class="wp-image-482958" style="width:auto;height:50px"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Luiz Gama </p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Senior Global Martech Manager </p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Anheuser-Busch InBev</p></div></div></div></div> <div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Treasure Data’s security settings are very detailed and can be customized to meet our needs. Working with Treasure Data has increased data security when it comes to PII.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2024/09/danone-logo-200x90-1.svg" alt="Danone Logo" class="wp-image-514403" style="object-fit:cover"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Henri Denafel </p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Senior IS Analyst</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Danone Indonesia</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://aws.amazon.com/partners/success/danone-indonesia-treasure-data/" target="_blank" rel="noreferrer noopener">Read case study</a></div></div></div></div></div><div class="container mx-auto arrows-box__wrapper xmd:px-[110px]"><div class="arrows-box relative mt-[15px] md:mt-[30px]"></div></div></div><div id="content-container-7325d85c-1b76-42b9-ae4a-8392308785dd" class="bg-primaryBlue-100 text-white py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-without-heading"><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper right flex flex-col-reverse gap-8 lg:flex-row "> <div class="content-section row-0 flex flex-1 justify-start items-center"> <div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”DARK”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”A CPG CDP is the secret sauce for scaling your business”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”The right data foundation allows CPG companies to build strong relationships with customers, and personalize and orchestrate unique customer journeys to drive growth. Customer-centric brands need to collect and connect consumers’ online-offline journeys and unify first-party data to improve the customer experience. <br><br>Underlying Treasure Data CDP is a proprietary big data platform that can process and centralize all your online and offline data, with massive scale and speed. Our CPG CDP allows your brand to create connected customer experiences across marketing, service, and sales touchpoints. “,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">A CPG CDP is the secret sauce for scaling your business</h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">The right data foundation allows CPG companies to build strong relationships with customers, and personalize and orchestrate unique customer journeys to drive growth. Customer-centric brands need to collect and connect consumers’ online-offline journeys and unify first-party data to improve the customer experience. <br><br>Underlying Treasure Data CDP is a proprietary big data platform that can process and centralize all your online and offline data, with massive scale and speed. Our CPG CDP allows your brand to create connected customer experiences across marketing, service, and sales touchpoints. </span></div></div></div> </div> <div class="content-section row-0 flex flex-1 "> <div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"> <figure class="wp-block-image size-full"><img decoding="async" width="1178" height="756" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-0.png" alt="" class="wp-image-483344" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-0.png 1178w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-0-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-0-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-0-600x385.png 600w" sizes="(max-width: 1178px) 100vw, 1178px" /></figure> </div> </div> </div></div></div></div><div id="block_a09429c9daca81024a47120bfcd55e73" data-scope="block-6746b4ce726d0" class="faq-image color-variant relative py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical overflow-hidden lg:pt-20 lg:pb-[200px] bg-primaryBlue-100 text-white accent"> <div class="container mx-auto relative"> <svg class="absolute top-[65px] -right-[1254px] opacity-35 hidden lg:block" xmlns="http://www.w3.org/2000/svg" width="1772" height="994" viewBox="0 0 1772 994" fill="none"> <path d="M784.51 971.849L1447.29 308.931C1474.97 281.243 1474.97 236.35 1447.29 208.662L1273.23 34.5664C1251.74 13.0692 1222.6 1 1192.2 1H276.571C246.184 1 217.035 13.0784 195.542 34.5664L21.4822 208.662C-6.19979 236.35 -6.19979 281.243 21.4822 308.931L684.263 971.849C711.945 999.537 756.829 999.537 784.51 971.849ZM860.175 971.849L1522.96 308.931C1550.64 281.243 1550.64 236.35 1522.96 208.662L1348.9 34.5664C1327.4 13.0692 1298.26 1 1267.87 1H352.235C321.848 1 292.699 13.0784 271.207 34.5664L97.1468 208.662C69.4649 236.35 69.4649 281.243 97.1468 308.931L759.928 971.849C787.61 999.537 832.493 999.537 860.175 971.849ZM935.84 971.849L1598.62 308.931C1626.3 281.243 1626.3 236.35 1598.62 208.662L1424.56 34.5664C1403.07 13.0692 1373.93 1 1343.53 1H427.909C397.522 1 368.373 13.0784 346.881 34.5664L172.821 208.662C145.139 236.35 145.139 281.243 172.821 308.931L835.602 971.849C863.284 999.537 908.167 999.537 935.849 971.849H935.84ZM1011.5 971.849L1674.29 308.931C1701.97 281.243 1701.97 236.35 1674.29 208.662L1500.23 34.5664C1478.73 13.0692 1449.59 1 1419.2 1H503.565C473.178 1 444.029 13.0784 422.536 34.5664L248.476 208.662C220.794 236.35 220.794 281.243 248.476 308.931L911.257 971.849C938.939 999.537 983.823 999.537 1011.5 971.849ZM1087.18 971.849L1749.96 308.931C1777.64 281.243 1777.64 236.35 1749.96 208.662L1575.9 34.5664C1554.41 13.0692 1525.27 1 1494.87 1H579.229C548.842 1 519.693 13.0784 498.201 34.5664L324.141 208.662C296.459 236.35 296.459 281.243 324.141 308.931L986.922 971.849C1014.6 999.537 1059.49 999.537 1087.17 971.849H1087.18Z" stroke="white" stroke-miterlimit="10"/> <defs> <linearGradient id="paint0_linear_4822_12669" x1="1843.37" y1="34.9659" x2="885.721" y2="992.615" gradientUnits="userSpaceOnUse"> <stop stop-color="#89F5F4"/> <stop offset="0.25" stop-color="#3A61FF"/> <stop offset="1" stop-color="#3140A0"/> </linearGradient> </defs> </svg> <h2 class="title font-header text-mobile-5xl lg:text-5xl mb-[40px] lg:mb-[0] leading-[1.2]">Key benefits: Treasure Data CDP</h2> <div class="accordion_title lg:inline-block"> <h3 class="font-display text-3xl md:text-5xl pb-6"></h3> </div> <div class="layout-variant flex md:flex-row flex-col-reverse lg:pt-[135px] w-full"> <div class="accordion flex flex-col flex-1"> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-1-2.png"> <span class="mr-8">Optimize marketing and ad spend</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Boost marketing ROI and return on ad spend (ROAS). Our CDP enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-1-2.png" alt="Optimize marketing and ad spend" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-2-1.png"> <span class="mr-8">Improve conversions</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audiences, offers and channels to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-2-1.png" alt="Improve conversions" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-3-1.png"> <span class="mr-8">Prevent churn</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Our AI-powered CDP helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-3-1.png" alt="Prevent churn" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-4-1.png"> <span class="mr-8">Boost sales</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Improve customer experience by unifying first-party data to create unique customer profiles, providing targeted recommendations based on purchasing behaviors. Reduce customer acquisition costs, increase speed to market by 3x, and take insights-driven marketing to the next level.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-4-1.png" alt="Boost sales" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-5-1.png"> <span class="mr-8">Keep data secure and compliant</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Break down data silos and connect all your data sources from brands with data from agency partners to create a centralized data platform that’s accessible across teams. Unlock greater operational efficiency while staying secure and compliant with customer data privacy regulations.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-5-1.png" alt="Keep data secure and compliant" /> </div> </div> </div> <div class="hidden"> array(5) { [0]=> array(24) { [“ID”]=> int(483352) [“id”]=> int(483352) [“title”]=> string(19) “industries-cpg-ui-1” [“filename”]=> string(25) “industries-cpg-ui-1-2.png” [“filesize”]=> int(864736) [“url”]=> string(81) “https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-1-2.png” [“link”]=> string(66) “https://www.treasuredata.com/industries/cpg/industries-cpg-ui-1-3/” [“alt”]=> string(31) “Optimize marketing and ad spend” [“author”]=> string(1) “5” [“description”]=> string(0) “” [“caption”]=> string(0) “” [“name”]=> string(21) “industries-cpg-ui-1-3” [“status”]=> string(7) “inherit” [“uploaded_to”]=> 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“https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-5-1-600×661.png” [“woocommerce_single-width”]=> int(600) [“woocommerce_single-height”]=> int(661) [“woocommerce_gallery_thumbnail”]=> string(89) “https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-5-1-100×100.png” [“woocommerce_gallery_thumbnail-width”]=> int(100) [“woocommerce_gallery_thumbnail-height”]=> int(100) } } } </div> <div class="img-container hidden md:flex md:flex-col flex-1"> <div class="question_image " data-index="0"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-1-2.png" alt="Optimize marketing and ad spend" /> </div> <div class="question_image hidden" data-index="1"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-2-1.png" alt="Improve conversions" /> </div> <div class="question_image hidden" data-index="2"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-3-1.png" alt="Prevent churn" /> </div> <div class="question_image hidden" data-index="3"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-4-1.png" alt="Boost sales" /> </div> <div class="question_image hidden" data-index="4"> <img decoding="async" class="w-full h-auto relative z-10" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-ui-5-1.png" alt="Keep data secure and compliant" /> </div> </div> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const $Block = $("[data-scope='block-6746b4ce726d0']"); var $image = $Block.find(`.question_image img`); // Select the image element $Block.find(`.faq-question-button`).click(function() { console.log("block_a09429c9daca81024a47120bfcd55e73", $(this)); var 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rel="noopener">View CPG resources</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_adc01f01079a5508851f5eba87c6ce51" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical has-carousel"> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Explore our CPG case studies</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-483402 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-1-abinbev-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-1-abinbev-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-1-abinbev-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-1-abinbev-600x338.jpg 600w" alt="AB InBEv thumnail" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-483079 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/05/abinbev-logo-white.svg" srcset="" alt="AB InBev Logo" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Anheuser-Busch InBev increases marketing efficiency across 42 countries</h3> <a href="https://www.treasuredata.com/customers/ab-inbev/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/ab-inbev/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-483410 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-2-lion-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-2-lion-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-2-lion-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/industries-cpg-thumbnail-video-2-lion-600x338.jpg 600w" alt="Lion thumbnail" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-483095 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/05/lion-logo-white.svg" srcset="" alt="Lion Logo" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>How Lion uses first-party data to give customers what they want</h3> <a href="https://www.treasuredata.com/customers/lion/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/lion/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> </div> <div class="arrows-wrapper flex flex-1 justify-end"> <div class="case-arrows relative"></div> </div> </div> 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