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UX Metrics Are Like Beans (Video)
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><title>UX Metrics Are Like Beans (Video)</title><script id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="721be388-83be-48ef-9882-002f0dc9dc4f"></script><script>(function(){ var FLAGS = { 'use_server_algolia_search_flag': false,'use_local_user_profile_cert_and_exam_meta_data_apis': false,'use_teamdesk_api_for_user_profile_override': false,'navigation_2024': true,'banner_sales': true,'use_new_homepage_template': true,'use_local_user_profile_attendance_api': true,'enable_user_auth_redesign': true,'can_generate_certificates': true }, SWITCHES = { 'stripe_invoice_auto_send': false,'exclude_bank_transfer_payment': false,'log_exam_access_at_event_records': false,'use_local_exam_data': true,'create_course_reminders': true,'use_teamdesk_message_etl': false,'slack-integration': false,'use_virtual_overview_redesign': false,'use_course_redesign': true,'allow_course_new_fields_editing': false,'send_sign_in_reminders': false }, SAMPLES = { }; window.waffle = { "flag_is_active": function waffle_flag(flag_name) { return !!FLAGS[flag_name]; }, "switch_is_active": function waffle_switch(switch_name) { return !!SWITCHES[switch_name]; }, "sample_is_active": function waffle_sample(sample_name) { return !!SAMPLES[sample_name]; }, "FLAGS": FLAGS, "SWITCHES": SWITCHES, "SAMPLES": SAMPLES }; })(); </script><!-- Google Consent Mode --><script data-cookieconsent="ignore"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments) } gtag("consent", "default", { ad_personalization: "denied", ad_storage: "denied", ad_user_data: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 500 }); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", false); </script><!-- End Google Consent Mode--><!-- Google Tag Manager --><script type="text/plain" data-cookieconsent="statistics">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl+ '>m_auth=oQvLGCv6ryZLP7PJLlpI-g>m_preview=env-2>m_cookies_win=x';f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-THJDDHK');</script><!-- End Google Tag Manager --><script> window.addEventListener('CookiebotOnConsentReady', function () { if (window.Cookiebot.consent.marketing && window.Cookiebot.consent.method === "explicit") { // the experiment will load in any case but, according to the support, // "Cookies are set, tracking is sent, and integrations send data only after consent is given." window._conv_q.push(['consentGiven']); } }) </script><script src="//cdn-4.convertexperiments.com/js/10041905-10042313.js"></script><link rel="preconnect" href="https://media.nngroup.com/"/><link rel="preconnect" href="https://consent.cookiebot.com/"/><link rel="preconnect" href="https://consentcdn.cookiebot.com/"/><link rel="preconnect" href="https://www.googletagmanager.com/"/><link rel="preconnect" href="https://dnn506yrbagrg.cloudfront.net/"/><script src="https://media.nngroup.com/static/js/output.2e14f0aaa8d0.js" async></script><link rel="stylesheet" href="https://media.nngroup.com/static/css/output.55aab3a9e87a.css" type="text/css"><meta name="description" content="Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail."/><meta property="og:description" content="Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. 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href="/articles/author/huei-hsin-wang/">Huei-Hsin Wang</a></li> <li><a href="/articles/author/kathryn-whitenton/">Kathryn Whitenton</a></li> <li><a href="/articles/author/amy-zhang/">Amy Zhang</a></li> <li><a href="/articles/author/mingjin-zhang/">Mingjin Zhang</a></li> </ul> </div> </div> <section class="announcements-container" data-zone="articles-left"></section> </div> </aside> <div id="body-content" class="ten wide mobile-twelve m-12-wide m-row-2 body-content"> <article> <h1 class="article-h1">UX Metrics Are Like Beans</h1> <div class="publication-wrapper"> <div class="publication-container"> <section class="lede"> <p><strong>Summary:</strong> Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail.</p> </section> <section class="authors-and-topics"> <div class="byline-wrapper"> <div class="authors inline-nav"> <p> <strong><time>3 minute video</time> by </strong> <span id="gaDataPubDate" class="ga-data-layer" aria-hidden="true">2024-11-20</span> <span id="gaDataLength" class="ga-data-layer" aria-hidden="true">3</span> </p> <ul class="item-list"> <span id="gaDataAuthors" class="ga-data-layer" aria-hidden="true">Caleb Sponheim</span> <li> <a href="/people/caleb-sponheim/"> Caleb Sponheim </a> </li> </ul> </div> <div class="topics inline-nav"> <p><strong>Topics:</strong></p> <span id="gaDataAllTopics" class="ga-data-layer" aria-hidden="true">quantitative studies,statistics,Research Methods</span> <ul class="no-bullet inline item-list"> <li><span id="gaDataTopic" class="ga-data-layer" aria-hidden="true">Research Methods</span> <a href="/topic/research-methods/">Research Methods</a></li> </ul> </div> </div> <div class="small desktop only"> <div class="share-widget compact-inline" id="shareWidgetBodyTop"> <div class="share-buttons"> <p>Share this article:</p> <ul class="share-icons"> <li><a href="https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/ux-metrics-are-like-beans/&text=&via=nngroup" data-share-type="Twitter"><span class="icon fab fa-twitter"></span></a></li> <li><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.nngroup.com/videos/ux-metrics-are-like-beans/&title=&source=Nielsen%20Norman%20Group" data-share-type="LinkedIn"><span class="icon fab fa-linkedin-in"></span></a></li> <li><a href="mailto:?subject=NN/g Article: &body=https://www.nngroup.com/videos/ux-metrics-are-like-beans/" data-share-type="Email"><span class="icon fal fa-envelope"></span></a></li> </ul> </div> </div> </div> </section> </div> <div class="publication-sidebar"> <div class="share"> <div class="share-widget" id="shareWidgetBodySidebar"> <ul class="no-bullet share-links"> <li><strong>Share this video:</strong></li> <li><a href="https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/ux-metrics-are-like-beans/&text=UX Metrics Are Like Beans&via=nngroup" data-share-type="Twitter"><span class="icon fab fa-twitter"></span>Twitter</a></li> <li><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.nngroup.com/videos/ux-metrics-are-like-beans/&title=UX Metrics Are Like Beans&source=Nielsen%20Norman%20Group" data-share-type="LinkedIn"><span class="icon fab fa-linkedin-in"></span>LinkedIn</a></li> <li><a href="mailto:?subject=NN/g Video: UX Metrics Are Like Beans&body=https://www.nngroup.com/videos/ux-metrics-are-like-beans/" data-share-type="Email"><span class="icon fal fa-envelope"></span>Email</a></li> </ul> </div> </div> </div> </div> <div class="video-container youtube" data-video-id="BxVqhVh8Kpw" id="videoContainer_BxVqhVh8Kpw"> <a href="https://www.youtube.com/watch?v=BxVqhVh8Kpw">https://www.youtube.com/watch?v=BxVqhVh8Kpw</a> <noscript> <p>You must have javascript and cookies enabled in order to display videos.</p> </noscript> </div> </article> <section class=""> <div class="about-the-author"> <p><strong>Video Author</strong></p> <p>Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. 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