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id="body-content"> <div class="tab-container"> <span class="tab-target" id="recent"></span> <span class="tab-target" id="videos"></span> <span class="tab-target" id="articles"></span> <div class="tab-content"> <ul class="tabs"> <li class="tab recent-tab default"><a href="#recent">Most Recent</a></li> <li class="tab videos-tab"><a href="#videos">Videos Only</a></li> <li class="tab articles-tab"><a href="#articles">Articles Only</a></li> </ul> <div class="tab-body default" id="recentTabContent"> <ul class="publication-list"> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ai-user-value/">AI Features Must Solve Real User Problems</a> </h2> <time><span class="small large desktop only">November 8, 2024</span><span class="mobile only">Nov 8, 2024</span> | Article: 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>AI features must solve real problems, not be implemented for novelty. Unnecessary AI chatbots and features can harm rather than help users.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/research-with-ai/">Accelerating Research with AI</a> </h2> <time><span class="small large desktop only">September 27, 2024</span><span class="mobile only">Sep 27, 2024</span> | Article: 10 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ai-intern/">Your AI UX Intern: Meet Ari</a> </h2> <time><span class="small large desktop only">September 20, 2024</span><span class="mobile only">Sep 20, 2024</span> | Article: 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/how-ai-works/">How Do Generative AI Systems Work?</a> </h2> <time><span class="small large desktop only">September 13, 2024</span><span class="mobile only">Sep 13, 2024</span> | Article: 9 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ai-data-prototype-testing/">Leverage AI for Mock Tables and Charts When Testing Prototypes</a> </h2> <time><span class="small large desktop only">September 6, 2024</span><span class="mobile only">Sep 6, 2024</span> | Article: 12 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ai-magic-8-ball/">When Should We Trust AI? 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Experiment with day-to-day communication and drafting with AI, as integrating AI into your research process. To avoid news overwhelm, subscribe to three weekly sources of information: a newsletter, an optimistic writing source, and a skeptical writing source. </p> </div> <div class="media four-wide"> <a href="/videos/not-too-late-to-use-ai/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Not_too_Late_to_Use_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Not_too_Late_to_Use_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Not_too_Late_to_Use_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/ai-not-ready-for-ux/">AI Isn't Ready for UX Design</a></h2> <time><span class="small large desktop only">May 13, 2024</span><span class="mobile only">May 13, 2024</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/ai-not-ready-for-ux/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/AI_isnt_Ready.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/AI_isnt_Ready.jpeg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Our research and evaluation show that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. 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This is why people fall in love with AI. </p> </div> <div class="media four-wide"> <a href="/videos/eliza-effect/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/ELIZA_Effect_-_Why_We_Fall_in_Love_With_AI_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/ELIZA_Effect_-_Why_We_Fall_in_Love_With_AI_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/ELIZA_Effect_-_Why_We_Fall_in_Love_With_AI_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/not-all-ux-trends/">Not All UX Trends Are Right for You</a></h2> <time><span class="small large desktop only">December 30, 2022</span><span class="mobile only">Dec 30, 2022</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/not-all-ux-trends/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Not_All_UX_Trends_are_Right_for_You_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Not_All_UX_Trends_are_Right_for_You_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> It can be tempting to follow the next big UX trend. Before adopting a UX trend, we must evaluate how the trend will support users and impact our workflows. </p> </div> <div class="media four-wide"> <a href="/videos/not-all-ux-trends/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Not_All_UX_Trends_are_Right_for_You_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Not_All_UX_Trends_are_Right_for_You_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Not_All_UX_Trends_are_Right_for_You_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/relationship-ai-ux/">The Relationship Between Artificial Intelligence and User Experience</a></h2> <time><span class="small large desktop only">April 16, 2021</span><span class="mobile only">Apr 16, 2021</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/relationship-ai-ux/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Relationship_Between_AI_and_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Relationship_Between_AI_and_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Do AI products have good user experience? 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But AI can also help UX professionals do their job better, which will improve usability more widely. </p> </div> <div class="media four-wide"> <a href="/videos/relationship-ai-ux/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/The_Relationship_Between_AI_and_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Relationship_Between_AI_and_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Relationship_Between_AI_and_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/machine-learning-ux-research-design/">AI & Machine Learning Will Change UX Research & Design</a></h2> <time><span class="small large desktop only">August 21, 2020</span><span class="mobile only">Aug 21, 2020</span> | 11 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/machine-learning-ux-research-design/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/AI_and_Machine_Learning_Changing_UX_Research_and_Design_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/AI_and_Machine_Learning_Changing_UX_Research_and_Design_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?" </p> </div> <div class="media four-wide"> <a href="/videos/machine-learning-ux-research-design/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/AI_and_Machine_Learning_Changing_UX_Research_and_Design_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/AI_and_Machine_Learning_Changing_UX_Research_and_Design_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/AI_and_Machine_Learning_Changing_UX_Research_and_Design_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/todays-ux-designs-perceived-future/">How Today's UX Designs May Be Perceived in the Future</a></h2> <time><span class="small large desktop only">May 3, 2019</span><span class="mobile only">May 3, 2019</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/todays-ux-designs-perceived-future/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/todaysUXFuture.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/todaysUXFuture.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Jakob Nielsen answers the question of how people in the future will judge the quality of today's user experience. </p> </div> <div class="media four-wide"> <a href="/videos/todays-ux-designs-perceived-future/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/todaysUXFuture.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/todaysUXFuture.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/todaysUXFuture.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/aggressive-marketing-ux-ai-agents/">Is Aggressive Marketing Influencing the UX of AI Agents?</a></h2> <time><span class="small large desktop only">April 5, 2019</span><span class="mobile only">Apr 5, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/aggressive-marketing-ux-ai-agents/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Is_aggressive_marketing_influencing_UX_of_AI_Agents_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Is_aggressive_marketing_influencing_UX_of_AI_Agents_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Jakob Nielsen answers the question of how users' perception of artificial intelligence products and their user experience may be impacted by the way these services are promoted by vendors. </p> </div> <div class="media four-wide"> <a href="/videos/aggressive-marketing-ux-ai-agents/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Is_aggressive_marketing_influencing_UX_of_AI_Agents_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Is_aggressive_marketing_influencing_UX_of_AI_Agents_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Is_aggressive_marketing_influencing_UX_of_AI_Agents_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/intelligent-assistants-where/">Intelligent Assistants: Where We Are and Where We Should Be</a></h2> <time><span class="small large desktop only">March 1, 2019</span><span class="mobile only">Mar 1, 2019</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/intelligent-assistants-where/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Intelligent_Assistants_Are_They_Truly_Intelligent_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Intelligent_Assistants_Are_They_Truly_Intelligent_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Are Siri, Alexa, and Google Assistant truly intelligent? While they do have some "intelligent" features, they are still far from what people expect such an intelligent assistant to do. </p> </div> <div class="media four-wide"> <a href="/videos/intelligent-assistants-where/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Intelligent_Assistants_Are_They_Truly_Intelligent_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Intelligent_Assistants_Are_They_Truly_Intelligent_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Intelligent_Assistants_Are_They_Truly_Intelligent_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/exciting-times-ahead-ux-don-norman/">Exciting Times Ahead for UX (Don Norman)</a></h2> <time><span class="small large desktop only">October 19, 2018</span><span class="mobile only">Oct 19, 2018</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/exciting-times-ahead-ux-don-norman/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Exciting_Times_Ahead_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Exciting_Times_Ahead_for_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> New technologies such as autonomous cars, Artificial Intelligence (AI), and Augmented Reality (AR) mean exciting challenges for UX to solve. </p> </div> <div class="media four-wide"> <a href="/videos/exciting-times-ahead-ux-don-norman/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Exciting_Times_Ahead_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Exciting_Times_Ahead_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Exciting_Times_Ahead_for_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/ux-getting-better-or-worse/">Is UX Getting Better or Worse? (Jakob Nielsen Keynote)</a></h2> <time><span class="small large desktop only">September 22, 2017</span><span class="mobile only">Sep 22, 2017</span> | 38 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/ux-getting-better-or-worse/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Is_UX_Getting_Better_or_Worse__Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Is_UX_Getting_Better_or_Worse__Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen. </p> </div> <div class="media four-wide"> <a href="/videos/ux-getting-better-or-worse/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Is_UX_Getting_Better_or_Worse__Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Is_UX_Getting_Better_or_Worse__Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Is_UX_Getting_Better_or_Worse__Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/human-technology-teamwork/">Human Technology Teamwork: The Role of Machines and Humans in Good UX Design (Don Norman)</a></h2> <time><span class="small large desktop only">July 21, 2017</span><span class="mobile only">Jul 21, 2017</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/human-technology-teamwork/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Human_Technology_Teamwork_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Human_Technology_Teamwork_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Design technology to be a collaborator—a team worker. Allow people to do what they are good at rather than force them to act like machines. </p> </div> <div class="media four-wide"> <a href="/videos/human-technology-teamwork/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Human_Technology_Teamwork_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Human_Technology_Teamwork_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Human_Technology_Teamwork_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/ais-impact-new-technologies/">AI's Impact on New Technologies</a></h2> <time><span class="small large desktop only">October 14, 2016</span><span class="mobile only">Oct 14, 2016</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/ais-impact-new-technologies/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/sddefault_17.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/sddefault_17.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Jakob Nielsen answers an audience question about artificial intelligence and its impact on new technologies. </p> </div> <div class="media four-wide"> <a href="/videos/ais-impact-new-technologies/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/sddefault_17.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/sddefault_17.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/sddefault_17.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="pagination"> </li> </ul> </div> <div class="tab-body" id="articlesTabContent"> <ul class="publication-list"> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ai-user-value/">AI Features Must Solve Real User Problems</a> </h2> <time><span class="small large desktop only">November 8, 2024</span><span class="mobile only">Nov 8, 2024</span> | Article: 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>AI features must solve real problems, not be implemented for novelty. 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