Global Sustainability Snapshot 2023

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black-bluehover "> FOR PUBLISHERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover "> IDENTITY HUB </a> </li> <li> <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover "> OPENWRAP </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR BUYERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover "> AUCTION PACKAGES </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA: </span> </li> <li> <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover "> CONVERT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> </ul> </li> <li> <a href="/thinking" class="">Resources</a> <ul class="list-unstyled sub-list"> <li> <a href="/thinking" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='/blog' target='' class="text-uppercase black-bluehover top-divider"> PubMatic Blog </a> </li> <li> <a href='/reports' target='' class="text-uppercase black-bluehover "> Research </a> </li> <li> <a href='/case-studies' target='' class="text-uppercase black-bluehover "> Customer Stories </a> </li> <li> <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Events </a> </li> <li> <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover "> PubAcademy </a> </li> <li> <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Documentation </a> </li> </ul> </li> <li> <a href="/about-us" class="">About</a> <ul class="list-unstyled sub-list"> <li> <a href="/about-us" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover top-divider"> About Us </a> </li> <li> <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover "> RESPONSIBILITY </a> </li> <li> <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover "> Locations </a> </li> <li> <a href='/news/' target='' class="text-uppercase black-bluehover "> News </a> </li> <li> <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Investor Relations </a> </li> </ul> </li> <li> <a href="https://pubmatic.com/careers/home/" class="">Careers</a> <ul class="list-unstyled sub-list"> <li> <a href="https://pubmatic.com/careers/home/" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover "> Jobs </a> </li> <li> <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover "> Engineering </a> </li> <li> <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover "> Our People </a> </li> <li> <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover "> Diversity & Inclusion </a> </li> <li> <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover "> Life @ PubMatic </a> </li> <li> <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover "> India </a> </li> </ul> </li> <li> <a href="#" class="header-login-link">Login</a> <ul class="list-unstyled sub-list"> <li> <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover "> Publishers </a> </li> <li> <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover "> Media Buyers </a> </li> <li> <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> </ul> </li> <li class="list-login"> <a href="/contact-us/" class="login text-center pull-right" >  Contact Us </a> </li> </ul> </div> </header>  <link data-minify="1" rel="stylesheet" href="https://pubmatic.com/wp-content/cache/min/1/wp-content/themes/pubmatic/css/pages/case-studies.css?ver=1732544118"> <section class="pubm-infog__hero" style=" --bg: url(https://pubmatic.com/wp-content/uploads/2024/10/Hero-Image-Sustainability-Report-2023-1920 × 800px-6.jpg) center center no-repeat; --mobile-bg: url(https://pubmatic.com/wp-content/uploads/2024/10/Report-Mobile-Hero-Sustainability-Snapshot-Report-2023.jpg) center center no-repeat; --gradient-color-top: #ffffff00; --gradient-color-bottom: #ffffff00; "> <div class="container gs_reveal"> <strong>INFOGRAPHIC</strong> <span class="bar big-bar yellow-bar"></span> <h1>Global Sustainability Snapshot 2023</h1> <p>Building a More Efficient and Effective Advertising Supply Chain</p> </div> </section> <div class="page-infographic__inner " style=" --top-bg-color: ; --bottom-bg-color: ; --top-bg-image: url(); --top-bg-image-mobile: url(); --fadeout-color: ; "> <section class="pubm-infog__intro" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container"> <p>A thriving open internet must be built on a responsible foundation. We measure our global carbon footprint annually to assess the progress of our long-term environmental sustainability strategy. We are excited to share the results in our 2023 sustainability snapshot.</p> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--top-text" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_top"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Sustainability Statement </h2> </div> <div> <p>At PubMatic, we believe that environmental sustainability is essential to building digital advertising’s supply chain of the future. By leveraging carbon impact as a key metric in decision-making, we integrate sustainability into our technology and operations at both the company and partner level. Our commitment to sustainability ensures our goal of building a more efficient and effective advertising supply chain benefits both our partners and the planet.</p> </div> </div> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--top-text" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_top"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Global Carbon Footprint </h2> </div> <div> <p>We analyze our global carbon footprint analysis per the Greenhouse Gas (GHG) Protocol, and with the climate and media experts at 51 to Carbon Zero, covering:</p> <ul> <li><strong>Scope 1</strong> — direct emissions from sources owned or controlled by PubMatic</li> <li><strong>Scope 2</strong> — indirect emissions from purchased energy consumed by PubMatic</li> <li><strong>Scope 3</strong> — indirect emissions from our business operations and supply chain</li> </ul> </div> </div> <div class="pubm-infog__chart_charts has-border" style="--chart-border: #f1f1f1" data-count="2"> <figure class="pubm-infog__chart_chart"> <div class="infogram-embed" data-id="480b0341-c330-427d-95a1-cf520b2f034f" data-type="interactive" data-title="Sustainability-2023-Total company emissions"></div><script>!function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");</script> </figure> <figure class="pubm-infog__chart_chart"> <div class="infogram-embed" data-id="cfba9e95-26f1-40ff-8126-7808e04fb5ca" data-type="interactive" data-title="Sustainability 2023-Tons of CO2e"></div><script>!function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");</script> </figure> </div> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--side-text" data-reversed="false" data-layout="33-66" data-title-width="boxed" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_inner"> <div class="pubm-infog__chart_aside"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Data Center Sustainability </h2> </div> <p>Digital advertising is a high volume, data-rich and energy-intensive industry so prioritizing the environmental sustainability of our data centers has been our top priority. We saw a steep decline in scope 3 emissions from our data centers, as our 2022 footprint included hardware purchases for two new data centers in Singapore and Tokyo, both of which opened in 2023.</p> <p>We are committed to offsetting 100% of the energy consumed from our data center operations with renewable energy. Initially, the new APAC data centers did not offer renewable energy credits leading to an increase in our 2023 purchased electricity emissions. However, by utilizing renewable energy at our other owned and operated data centers, PubMatic avoided emitting over 24,500 tCO2e into the atmosphere in 2023. Additionally, over the past 12 months, we have collaborated closely with our colocation providers and are proud to share that we have achieved our 100% renewable target for 2024.</p> </div> <div class="pubm-infog__chart_charts has-border" style="--chart-border: #f1f1f1"> <figure class="pubm-infog__chart_chart"> <div class="infogram-embed" data-id="e280bbb2-7087-4e19-8449-4e83d35524c6" data-type="interactive" data-title="Sustainability-2023-Data center emissions"></div><script>!function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");</script> </figure> </div> </div> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--side-text" data-reversed="false" data-layout="33-66" data-title-width="boxed" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_inner"> <div class="pubm-infog__chart_aside"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Business Operations Sustainability </h2> </div> <p>By prioritizing sustainable business operations, we have achieved long-term growth while minimizing environmental impact. In 2023, our business operations returned to post-pandemic norms, impacting the carbon emissions we recorded.</p> <p>As global teams resumed more in-person engagements, including PubMatic’s first global sales kickoff meeting since January 2020 and attending customer-related meetings and events, business travel emissions increased. Additionally, slight increases in the absolute emissions of other categories were recorded as our team grew 8% YOY.</p> <p>We also updated our measurement methodology to align with the Science-Based Targets Initiative (SBTi) recommendations, now including a broader category of purchased goods and services, which is the reason for some of the figure changes from our last published report. This new approach will be used to measure our future emissions.</p> </div> <div class="pubm-infog__chart_charts has-border" style="--chart-border: #f1f1f1"> <figure class="pubm-infog__chart_chart"> <div class="infogram-embed" data-id="5b1992b3-6d3d-463a-9d9c-7663117b2ca7" data-type="interactive" data-title="Sustainability-2023-Business operations emissions"></div><script>!function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");</script> </figure> </div> </div> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--top-text" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_top"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Looking Forward </h2> </div> <div> <p>PubMatic is committed to sustainability and setting short-term and net zero goals, which are currently in review with the SBTi. Despite emissions increases from purchased energy at our two new APAC data centers and a return to in-person engagement across our business operations, our overall company carbon emissions went down by 37% year-over-year. We anticipate further reductions in 2024 by engaging our data center colocation providers globally to adopt 100% renewable energy.</p> <p>Operational efficiency is a core tenet of PubMatic’s growth strategy, and environmental sustainability is a natural extension of our efforts. What’s more, clients, partners and employees are increasingly factoring sustainability as they decide who to work with and for. We are committed to partnering closely with our peers across the digital advertising ecosystem to decarbonize our industry and build a better advertising supply chain on the open internet.</p> </div> </div> </div> </section> <section class="pubm-infog__chart pubm-infog__chart--top-text" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); "> <div class="container gs_reveal"> <div class="pubm-infog__chart_top"> <div> <div class="bar yellow-bar big-bar"></div> <h2> Methodology </h2> </div> <div> <p>51 to Carbon Zero assessed our business operations in alignment with the GHG Protocol reporting standards. We followed an Operational Control approach and reported on everything PubMatic has complete authority to create and apply operating policies. The analysis included the following categories:</p> </div> </div> <div class="pubm-infog__chart_table"> <div class="pubm-infog__chart_table__header"> <div class="pubm-infog__chart_table__cell"> <span> Scope </span> </div> <div class="pubm-infog__chart_table__cell"> <span> Emission Category </span> </div> <div class="pubm-infog__chart_table__cell"> <span> Date Source </span> </div> </div> <div class="pubm-infog__chart_table__body"> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 1 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Stationary Fuel Combustion </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Meter readings or receipts from landlords and colocation providers when available, or via proxy calculation based on square footage </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 2 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Purchased Electricity </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Meter readings or receipts from landlords and colocation providers when available, or via proxy calculation based on square footage </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Purchased Goods & Services </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Accounting reports and spend based emission factors of key activities contributing to emissions </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Capital Goods </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Accounting reports and relevant manufacturing emissions factors for each product </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Fuel & Energy Related Activities </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Upstream emissions data of scope 1&2 energy consumption </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Business Travel </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Travel agent reports and relevant distance-based emissions factors </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Employee Commuting </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Employee survey responses and a global emission factor approach for each mode of transportation </span> </div> </div> <div class="pubm-infog__chart_table__row"> <div class="pubm-infog__chart_table__cell"> <strong> Scope: </strong> <span> Scope 3 </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Emission Category: </strong> <span> Working from Home </span> </div> <div class="pubm-infog__chart_table__cell"> <strong> Date Source: </strong> <span> Employee survey responses and regional emissions factors for office equipment, heating and cooling </span> </div> </div> </div> </div> </div> </section> <section class="pubm-infog__footnotes" style=" --text-color: black; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(); --bg-image-mobile: url(); --divider-color: #f1f1f1; "> <div class="container"> <p>Note small changes have been made to the 2022 footprint to align with SBTi criteria included adding upstream emissions of energy usage in scope 3, and re-classifying IT equipment as capital goods.</p> </div> </section> <section class="pubm-infog__contact size--full-width" style=" --text-color: white; --bg-color: transparent; --bg-color-bottom: transparent; --bg-image: url(https://pubmatic.com/wp-content/uploads/2024/10/solution-contact-bg.png); --bg-image-mobile: 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