Digital Advertising Technology Resources | PubMatic AdTech Resources

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class="col-md-6"> <h1 class="display-1 text-uppercase">ADVERTISING TECHNOLOGY Resources</h1> </div> </div> <div class="row"> <div class="col-md-6"> <div class="medium-regular"></div> </div> </div> </div> </div> </div> </div> </div> </div>   <div class="hidden-sm hidden-md hidden-lg" > <div class="container"> <div class="row"> <div class="col-md-6"> <h1 class="display-1 text-uppercase">ADVERTISING TECHNOLOGY Resources</h1> </div> </div> <div class="row"> <div class="col-md-6"> <div class="medium-regular"></div> </div> </div> </div> </div>  <div class="container"> <section>  <div class="section-header view-more"> <h3>  LATEST BLOG POSTS <span class="view-more-btn pull-right hidden-xs"> <a href="https://pubmatic.com/blog/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </h3> </div> <div class="row" data-align-height=".heading, .featured"> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/blog/unlocking-the-billion-dollar-programmatic-opportunity-in-live-sports-advertising/" class="black-bluehover">Unlocking the Billion-Dollar Programmatic Opportunity in Live Sports Advertising</a></h4> </div> <div> <a href="https://pubmatic.com/blog/unlocking-the-billion-dollar-programmatic-opportunity-in-live-sports-advertising/"><img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" alt="Unlocking the Billion-Dollar Programmatic Opportunity in Live Sports Advertising" class="img-responsive center-block" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/04/Blog-Live-Sports-2025.png"><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2025/04/Blog-Live-Sports-2025.png" alt="Unlocking the Billion-Dollar Programmatic Opportunity in Live Sports Advertising" class="img-responsive center-block"></noscript></a> 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class="text-capitalize"><a href="https://pubmatic.com/blog/funded-by-advertising/" class="black-bluehover">PubMatic’s #FundedbyAdvertising Movement: Building the Lifeline of the Open Internet</a></h4> </div> <div> <a href="https://pubmatic.com/blog/funded-by-advertising/"><img width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="PubMatic’s #FundedbyAdvertising Movement: Building the Lifeline of the Open Internet" class="img-responsive center-block" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/03/fundedbyadvertising-blog-1024x576.png"><noscript><img width="1024" height="576" src="https://pubmatic.com/wp-content/uploads/2025/03/fundedbyadvertising-blog-1024x576.png" alt="PubMatic’s #FundedbyAdvertising Movement: Building the Lifeline of the Open Internet" class="img-responsive center-block"></noscript></a> </div> </div> </div> </div>  <span class="view-more-btn hidden-sm hidden-md hidden-lg"> <a href="https://pubmatic.com/blog/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </section> <section>  <div class="section-header view-more"> <h3>  REPORTS <span class="view-more-btn pull-right hidden-xs"> <a href="https://pubmatic.com/reports/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </h3> </div> <div class="row" data-align-height=".heading, .featured"> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/reports/quarterly-global-advertising-spend-trends-q4-2024/" class="black-bluehover">Quarterly Global Advertising Spend Trends: <nobr>Q4 2024</nobr></a></h4> </div> <div> <a href="https://pubmatic.com/reports/quarterly-global-advertising-spend-trends-q4-2024/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="Young Male Writer Reading E-mails On A Tablet at office" decoding="async" fetchpriority="high" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1.jpg" class="img-responsive center-block" alt="Young Male Writer Reading E-mails On A Tablet at office" decoding="async" fetchpriority="high" srcset="https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2025/02/Infographic-Ad-Spend-Q4-2024-750x417-1-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/reports/from-game-time-to-prime-time-the-lucrative-potential-of-advertising-in-live-sports/" class="black-bluehover">From Game Time to Prime Time: The Lucrative Potential of Advertising in Live Sports</a></h4> </div> <div> <a href="https://pubmatic.com/reports/from-game-time-to-prime-time-the-lucrative-potential-of-advertising-in-live-sports/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg" class="img-responsive center-block" alt="" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/reports/advertisers-supply-path-optimisation-guide/" class="black-bluehover">Advertiser’s Supply Path Optimization Guide</a></h4> </div> <div> <a href="https://pubmatic.com/reports/advertisers-supply-path-optimisation-guide/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="A tablet showing cover image of Advertiser's SPO Guide" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px.jpg" class="img-responsive center-block" alt="A tablet showing cover image of Advertiser's SPO Guide" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/11/Thumb-SPO-Advertisers-Guide-750x417px-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> </div>  <span class="view-more-btn hidden-sm hidden-md hidden-lg"> <a href="https://pubmatic.com/reports/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </section> <section>  <div class="section-header view-more"> <h3>  CASE STUDIES <span class="view-more-btn pull-right hidden-xs"> <a href="https://pubmatic.com/case-studies/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </h3> </div> <div class="row" data-align-height=".heading, .featured"> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4><a href="https://pubmatic.com/case-studies/driving-performance-with-the-power-of-sell-side-targeting-through-connect/" class="black-bluehover">Driving Performance with the Power of 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src="https://pubmatic.com/wp-content/uploads/2025/03/Thumb-Case-Study-Connect-Blinded-1.png" class="img-responsive center-block" alt="Man holding phone at dinner" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2025/03/Thumb-Case-Study-Connect-Blinded-1.png 750w, https://pubmatic.com/wp-content/uploads/2025/03/Thumb-Case-Study-Connect-Blinded-1-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2025/03/Thumb-Case-Study-Connect-Blinded-1-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4><a href="https://pubmatic.com/case-studies/kroger-precision-marketing-boosts-video-campaign-performance-with-pubmatic/" class="black-bluehover">Kroger Precision Marketing Boosts Video Campaign Performance with PubMatic</a></h4> </div> <div> <a 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center-block" alt="Shot of a young woman using a smartphone while shopping in a grocery store" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/12/Thumb-Case-Study-SPO-Kroger.png 750w, https://pubmatic.com/wp-content/uploads/2024/12/Thumb-Case-Study-SPO-Kroger-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/12/Thumb-Case-Study-SPO-Kroger-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4><a href="https://pubmatic.com/case-studies/how-overwolf-scaled-pmp-and-buyer-relationships-with-pubmatics-access-membership/" class="black-bluehover">How Overwolf Scaled PMP and Buyer Relationships with PubMatic’s Access Membership</a></h4> </div> <div> <a href="https://pubmatic.com/case-studies/how-overwolf-scaled-pmp-and-buyer-relationships-with-pubmatics-access-membership/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="Man playing games at night with headphones" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf.png 750w, https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf.png" class="img-responsive center-block" alt="Man playing games at night with headphones" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf.png 750w, https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2025/02/Thumb-Case-Study-Overwolf-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> </div> </section> </div> </div> <div class="thinking-pubacademy"> <div class="container"> <div class="row"> <div class="col-md-2 text-center"> <a href='https://events.pubmatic.com/#g-708591370'> <img width="208" height="182" class="pubacademy-logo" alt="PubAcademy logo" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20208%20182'%3E%3C/svg%3E" data-lazy-src="https://pubmatic.com/wp-content/uploads/2016/11/pubacademylogo.png" ><noscript><img width="208" height="182" class="pubacademy-logo" alt="PubAcademy logo" src="https://pubmatic.com/wp-content/uploads/2016/11/pubacademylogo.png" ></noscript> </a> </div> <div class="col-md-offset-1 col-md-9"> <p class="lead"> Knowledge sharing is a 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