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Activate: Direct Video and CTV Buying Solution | PubMatic
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</script> </head> <body class="products-template-default single single-products postid-47972"> <!-- <div style="z-index: 10000; position: fixed; top: 5px;">admin_url: https://pubmatic.com/wp-admin/</div> <div style="z-index: 10000; position: fixed; top: 25px;">home_url: https://pubmatic.com</div> <div style="z-index: 10000; position: fixed; top: 45px;">pll_home_url( $currentLang ): https://pubmatic.com/</div> --> <link data-minify="1" rel="stylesheet" href="https://pubmatic.com/wp-content/cache/min/1/wp-content/themes/pubmatic/css/pages/product-modules.css?ver=1732544026"> <div class="main products-with-modules"> <!-- header --> <header class="transparent"> <div class="brand"> <div class="content-middle"> <a href="https://pubmatic.com/"> <img width="169" height="25" alt="Pubmatic logo" class="logo" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20169%2025'%3E%3C/svg%3E" data-lazy-src="https://pubmatic.com/wp-content/themes/pubmatic/imgs/logo-black.svg" /><noscript><img width="169" height="25" alt="Pubmatic logo" class="logo" src="https://pubmatic.com/wp-content/themes/pubmatic/imgs/logo-black.svg" /></noscript> <img width="169" height="25" alt="Pubmatic logo" class="rev-logo" src="https://pubmatic.com/wp-content/themes/pubmatic/imgs/logo-white.svg" /> </a> </div> </div> <div class="toolbar hidden-xs hidden-sm pull-right"> <a href="/contact-us/" class="login text-center pull-right" > <!-- translation --> Contact Us </a> <div class="search hidden"> <div class="content-middle"> <form method="get" action="/"> <a href="" class="pull-right close-icon"><span class="glyphicon glyphicon glyphicon-remove"></span></a> <div class="form-group pull-right"> <input type="text" name="s" placeholder="What can we help you find?" class="form-control input-lg"/> <span class="glyphicon glyphicon-search"></span> </div> </form> </div> </div> <div class="navigation pull-right"> <a href="" class="pull-right search-icon"><span class="glyphicon glyphicon-search"></span></a> <ul class="pull-right list-inline menu "> <li> <a href="/solutions/publishers/" data-dropdown="#20-dropdown" class=" ">Solutions</a> <div class="dropdown hidden" id="20-dropdown"> <ul class="list-unstyled"> <li > <a href='https://pubmatic.com/solutions/publishers/' target='' class="text-uppercase black-bluehover"> FOR PUBLISHERS </a> </li> <li > <a href='https://pubmatic.com/solutions/mobile/' target='' class="text-uppercase black-bluehover"> FOR APP DEVELOPERS </a> </li> <li > <a href='https://pubmatic.com/solutions/ctv-ott/' target='' class="text-uppercase black-bluehover"> FOR CTV/OTT PUBLISHERS </a> </li> <li class="top-divider"> <a href='https://pubmatic.com/solutions/buyers/' target='' class="text-uppercase black-bluehover"> FOR BUYERS </a> </li> <li class="top-divider"> <a href='https://pubmatic.com/solutions/commerce-media/' target='' class="text-uppercase black-bluehover"> FOR COMMERCE MEDIA </a> </li> </ul> </div> </li> <li> <a href="/products/" data-dropdown="#21-dropdown" class="active ">Products</a> <div class="dropdown hidden" id="21-dropdown"> <ul class="list-unstyled"> <li > <span class="text-uppercase black-bluehover"> FOR PUBLISHERS: </span> </li> <li > <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover"> PUBMATIC SSP </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover"> CONNECT </a> </li> <li > <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover"> IDENTITY HUB </a> </li> <li > <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover"> OPENWRAP </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> ACTIVATE </a> </li> <li class="top-divider"> <span class="text-uppercase black-bluehover"> FOR BUYERS: </span> </li> <li > <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover"> PUBMATIC SSP </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover"> CONNECT </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> ACTIVATE </a> </li> <li > <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover"> AUCTION PACKAGES </a> </li> <li class="top-divider"> <span class="text-uppercase black-bluehover"> FOR COMMERCE MEDIA: </span> </li> <li > <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover"> CONVERT </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> ACTIVATE </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover"> CONNECT </a> </li> </ul> </div> </li> <li> <a href="/thinking" data-dropdown="#7956-dropdown" class=" ">Resources</a> <div class="dropdown hidden" id="7956-dropdown"> <div class="link-heading text-uppercase">OUR Resources <span class="view-more-btn pull-right"> <a href="/thinking"> <span class="blue glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW ALL </a> </span> </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='/blog' target='' class="text-uppercase black-bluehover"> PubMatic Blog </a> </li> <li > <a href='/reports' target='' class="text-uppercase black-bluehover"> Research </a> </li> <li > <a href='/case-studies' target='' class="text-uppercase black-bluehover"> Customer Stories </a> </li> <li > <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Events </a> </li> <li > <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover"> PubAcademy </a> </li> <li > <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Documentation </a> </li> </ul> </div> </li> <li> <a href="/about-us" data-dropdown="#8977-dropdown" class=" ">About</a> <div class="dropdown hidden" id="8977-dropdown"> <div class="link-heading text-uppercase">OUR Company </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover"> About Us </a> </li> <li > <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover"> RESPONSIBILITY </a> </li> <li > <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover"> Locations </a> </li> <li > <a href='/news/' target='' class="text-uppercase black-bluehover"> News </a> </li> <li > <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Investor Relations </a> </li> </ul> </div> </li> <li> <a href="https://pubmatic.com/careers/home/" data-dropdown="#30248-dropdown" class=" ">Careers</a> <div class="dropdown hidden" id="30248-dropdown"> <div class="link-heading text-uppercase">OUR Careers </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='https://pubmatic.com/careers/home/' target='' class="text-uppercase black-bluehover"> Overview </a> </li> <li > <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover"> Jobs </a> </li> <li > <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover"> Engineering </a> </li> <li > <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover"> Our People </a> </li> <li > <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover"> Diversity & Inclusion </a> </li> <li > <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover"> Life @ PubMatic </a> </li> <li > <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover"> India </a> </li> </ul> </div> </li> <li> <a href="#" data-dropdown="#55196-dropdown" class=" header-login-link">Login</a> <div class="dropdown hidden" id="55196-dropdown"> <ul class="list-unstyled"> <li > <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover"> Publishers </a> </li> <li > <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover"> Media Buyers </a> </li> <li > <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover"> ACTIVATE </a> </li> </ul> </div> </li> </ul> </div> </div> <a href="" class="pull-right menu-hamburger hidden-md hidden-lg"><span class="glyphicon glyphicon-menu-hamburger"></span></a> <div class="toolbar-mobile hidden-md hidden-lg"> <ul class="list-unstyled text-uppercase"> <li class="list-search"> <form method="get" action="/"> <div class=""> <input type="text" name="s" placeholder="What can we help you find?" class="form-control"/> <span class="glyphicon glyphicon-search"></span> </div> </form> </li> <li> <a href="/solutions/publishers/" class="">Solutions</a> <ul class="list-unstyled sub-list"> <li> <a href='https://pubmatic.com/solutions/publishers/' target='' class="text-uppercase black-bluehover "> FOR PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/mobile/' target='' class="text-uppercase black-bluehover "> FOR APP DEVELOPERS </a> </li> <li> <a href='https://pubmatic.com/solutions/ctv-ott/' target='' class="text-uppercase black-bluehover "> FOR CTV/OTT PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/buyers/' target='' class="text-uppercase black-bluehover top-divider"> FOR BUYERS </a> </li> <li> <a href='https://pubmatic.com/solutions/commerce-media/' target='' class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA </a> </li> </ul> </li> <li> <a href="/products/" class="">Products</a> <ul class="list-unstyled sub-list"> <li> <span class="text-uppercase black-bluehover "> FOR PUBLISHERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover "> IDENTITY HUB </a> </li> <li> <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover "> OPENWRAP </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR BUYERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover "> AUCTION PACKAGES </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA: </span> </li> <li> <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover "> CONVERT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> </ul> </li> <li> <a href="/thinking" class="">Resources</a> <ul class="list-unstyled sub-list"> <li> <a href="/thinking" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='/blog' target='' class="text-uppercase black-bluehover top-divider"> PubMatic Blog </a> </li> <li> <a href='/reports' target='' class="text-uppercase black-bluehover "> Research </a> </li> <li> <a href='/case-studies' target='' class="text-uppercase black-bluehover "> Customer Stories </a> </li> <li> <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Events </a> </li> <li> <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover "> PubAcademy </a> </li> <li> <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Documentation </a> </li> </ul> </li> <li> <a href="/about-us" class="">About</a> <ul class="list-unstyled sub-list"> <li> <a href="/about-us" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover top-divider"> About Us </a> </li> <li> <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover "> RESPONSIBILITY </a> </li> <li> <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover "> Locations </a> </li> <li> <a href='/news/' target='' class="text-uppercase black-bluehover "> News </a> </li> <li> <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Investor Relations </a> </li> </ul> </li> <li> <a href="https://pubmatic.com/careers/home/" class="">Careers</a> <ul class="list-unstyled sub-list"> <li> <a href="https://pubmatic.com/careers/home/" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover "> Jobs </a> </li> <li> <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover "> Engineering </a> </li> <li> <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover "> Our People </a> </li> <li> <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover "> Diversity & Inclusion </a> </li> <li> <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover "> Life @ PubMatic </a> </li> <li> <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover "> India </a> </li> </ul> </li> <li> <a href="#" class="header-login-link">Login</a> <ul class="list-unstyled sub-list"> <li> <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover "> Publishers </a> </li> <li> <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover "> Media Buyers </a> </li> <li> <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> </ul> </li> <li class="list-login"> <a href="/contact-us/" class="login text-center pull-right" > <!-- translation --> Contact Us </a> </li> </ul> </div> </header> <!-- header --> <div class="hero-module has-background-img"> <div data-bg="https://pubmatic.com/wp-content/uploads/2023/04/Product-Hero-Mobile-Activate-680x1360px.png" class="module-background mobile-background rocket-lazyload" style=""></div> <div class="module-background desktop-background" style="background-image: url('https://pubmatic.com/wp-content/uploads/2023/04/product-hero-activate-flip-1680x600px.jpg')"></div> <div class="container"> <div class="text-block-container"> <div class="text-block"> <h2>Activate</h2> <div class="bar yellow-bar big-bar"></div> <h1>ENHANCED MEDIA ACTIVATION.<br /> DELIVERED.</h1> </div> </div> </div> </div> <div class="title-copy-contact-module container"> <div class="left"> <h2>Activate: Direct Video and CTV Buying That Puts You in Control</h2> <p class="text"><p>Unlock the efficiency and transparency of programmatic across all your video campaigns. <a href="https://pubmatic.com/activate/">Activate</a> is an end-to-end solution that puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers. Advertisers and publishers no longer need to choose between the automation and real-time optimization of programmatic or the quality and control of Direct IOs.</p> <p>With Activate, buyers execute direct deals across PubMatic’s premium video inventory with fewer hops, enabling the seamless transition of your direct business for better visibility, stronger campaign performance, less fees, and more sustainability.</p> </p> </div> <div class="right"> <div class="contact-box"> <div class="bar big-bar yellow-bar"></div> <h3>GET IN TOUCH WITH OUR ACTIVATE TEAM</h3> <a href="#" class="cta-with-arrow"> CONTACT US <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.0" viewBox="0 0 14.5 12.7" width="14"> <style type="text/css">.st0{fill:#FFFFFF;}</style> <path class="st0" d="M8.2,0L6.9,1.3L11,5.4H0v1.8h11l-4.2,4.2l1.3,1.3l6.3-6.3L8.2,0z"/> </svg> </a> </div> </div> </div> <div class="m1-vertical-tabs-module "> <div class="backdrop desktop" style="background-image: url('https://pubmatic.com/wp-content/uploads/2021/07/bg-light-4800x2700-1-scaled-1.jpeg')" desktop></div> <div data-bg="https://pubmatic.com/wp-content/uploads/2018/12/bg-bridge-mobile.jpg" class="backdrop mobile rocket-lazyload" style="" mobile></div> <div class="container"> <div class="bar big-bar yellow-bar"></div> <h3>A MORE EFFICIENT SUPPLY CHAIN FOR A NEW ERA VIDEO BUYING ON THE OPEN INTERNET</h3> <div class="tabs"> <!-- Vertical tabs --> <ul class="nav nav-tabs nav-stacked" role="tablist"> <li role="presentation" class="active"> <a href="#tab_0" class="tab-heading" aria-controls="tab_0" role="tab" data-toggle="tab"> <img width="43" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2043%2055'%3E%3C/svg%3E" alt="icon-quality control" active data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control-White.svg"/><noscript><img width="43" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control-White.svg" alt="icon-quality control" active/></noscript> <img width="43" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2043%2055'%3E%3C/svg%3E" alt="icon-quality control-white" inactive data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control.svg"/><noscript><img width="43" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control.svg" alt="icon-quality control-white" inactive/></noscript> <div class="divider"></div> <span>GET GREATER CONTROL</span> </a> </li> <li role="presentation" > <a href="#tab_1" class="tab-heading" aria-controls="tab_1" role="tab" data-toggle="tab"> <img width="61" height="61" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2061%2061'%3E%3C/svg%3E" alt="" active data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Efficiency-2-White.svg"/><noscript><img width="61" height="61" src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Efficiency-2-White.svg" alt="" active/></noscript> <img width="55" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2055%2055'%3E%3C/svg%3E" alt="" inactive data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/04/icon-efficiency-blue.svg"/><noscript><img width="55" height="55" src="https://pubmatic.com/wp-content/uploads/2022/04/icon-efficiency-blue.svg" alt="" inactive/></noscript> <div class="divider"></div> <span>DRIVE INCREASED EFFICIENCY</span> </a> </li> <li role="presentation" > <a href="#tab_2" class="tab-heading" aria-controls="tab_2" role="tab" data-toggle="tab"> <img width="55" height="53" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2055%2053'%3E%3C/svg%3E" alt="" active data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue-White.svg"/><noscript><img width="55" height="53" src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue-White.svg" alt="" active/></noscript> <img width="55" height="53" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2055%2053'%3E%3C/svg%3E" alt="" inactive data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue.svg"/><noscript><img width="55" height="53" src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue.svg" alt="" inactive/></noscript> <div class="divider"></div> <span>GAIN SELL-SIDE ADVANTAGES</span> </a> </li> <li role="presentation" > <a href="#tab_3" class="tab-heading" aria-controls="tab_3" role="tab" data-toggle="tab"> <img width="54" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2054%2055'%3E%3C/svg%3E" alt="icon-sustainability-white" active data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability-White.svg"/><noscript><img width="54" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability-White.svg" alt="icon-sustainability-white" active/></noscript> <img width="54" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2054%2055'%3E%3C/svg%3E" alt="icon-sustainability" inactive data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability.svg"/><noscript><img width="54" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability.svg" alt="icon-sustainability" inactive/></noscript> <div class="divider"></div> <span>BUILD A SUSTAINABLE FUTURE</span> </a> </li> </ul> <!-- Tab panes --> <div class="tab-content"> <div role="tabpanel" tabindex="0" aria-labelledby="tab_0" class="tab-pane active" id="tab_0"> <a href="#tab_0" class="tab-heading"> <img width="43" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2043%2055'%3E%3C/svg%3E" alt="icon-quality control" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control-White.svg"/><noscript><img width="43" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/icon-Quality-Control-White.svg" alt="icon-quality control"/></noscript> <div class="divider"></div> <span>GET GREATER CONTROL</span> </a> <div class="content"> <h3>GAIN GREATER CONTROL OVER YOUR VIDEO INVESTMENT</h3> <p>Get complete control of the digital supply chain right at the supply source. Curate premium video inventory, create campaigns, execute programmatic media, and optimize in real time.</p> <p><center><img width="600" height="352" decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20352'%3E%3C/svg%3E" alt="" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/05/Activate-Gain-Greater-Control-Over-Video-Investment.png" /><noscript><img width="600" height="352" decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="https://pubmatic.com/wp-content/uploads/2023/05/Activate-Gain-Greater-Control-Over-Video-Investment.png" alt="" /></noscript></center> </p> <p style="font-size: 14px;">Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.</p> </div> </div> <div role="tabpanel" tabindex="0" aria-labelledby="tab_1" class="tab-pane " id="tab_1"> <a href="#tab_1" class="tab-heading"> <img width="61" height="61" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2061%2061'%3E%3C/svg%3E" alt="" data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Efficiency-2-White.svg"/><noscript><img width="61" height="61" src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Efficiency-2-White.svg" alt=""/></noscript> <div class="divider"></div> <span>DRIVE INCREASED EFFICIENCY</span> </a> <div class="content"> <h3>DRIVE EFFICIENCY ACROSS VIDEO CAMPAIGNS, WITH FEWER HOPS</h3> <p>Reduce costs and time spent compared to direct activations by leveraging programmatic automation, accessing lower platform fees and SPO benefits, without managing deals across multiple platforms.</p> <p><center><img decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%200'%3E%3C/svg%3E" alt="" width="100%" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/Product-Graphics-Drive-Efficiency-Across-Video-Campaigns.svg" /><noscript><img decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="https://pubmatic.com/wp-content/uploads/2023/04/Product-Graphics-Drive-Efficiency-Across-Video-Campaigns.svg" alt="" width="100%" /></noscript></center></p> </div> </div> <div role="tabpanel" tabindex="0" aria-labelledby="tab_2" class="tab-pane " id="tab_2"> <a href="#tab_2" class="tab-heading"> <img width="55" height="53" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2055%2053'%3E%3C/svg%3E" alt="" data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue-White.svg"/><noscript><img width="55" height="53" src="https://pubmatic.com/wp-content/uploads/2022/08/Icon-Ad-Revenue-White.svg" alt=""/></noscript> <div class="divider"></div> <span>GAIN SELL-SIDE ADVANTAGES</span> </a> <div class="content"> <h3>CAPTURE PROGRAMMATIC SELL-SIDE ACTIVATION BENEFITS</h3> <p>Leverage a self-contained platform for more efficiency than direct buys. Benefit from less data-leakage, higher match rates, lower fraud, increased transparency, closer inventory connection, and stronger performance than traditional programmatic supply chains.</p> <p><center><img width="600" height="352" decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20352'%3E%3C/svg%3E" alt="" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/09/Activate-Capture-Programmatic-SellSide-Activation-Benefits-092023.png" /><noscript><img width="600" height="352" decoding="async" class="wp-image-26562 aligncenter" style="padding: 20px 0 0 0;" src="https://pubmatic.com/wp-content/uploads/2023/09/Activate-Capture-Programmatic-SellSide-Activation-Benefits-092023.png" alt="" /></noscript></center> </p> <p style="font-size: 14px;">Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.</p> </div> </div> <div role="tabpanel" tabindex="0" aria-labelledby="tab_3" class="tab-pane " id="tab_3"> <a href="#tab_3" class="tab-heading"> <img width="54" height="55" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2054%2055'%3E%3C/svg%3E" alt="icon-sustainability-white" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability-White.svg"/><noscript><img width="54" height="55" src="https://pubmatic.com/wp-content/uploads/2023/04/Icon-Sustainability-White.svg" alt="icon-sustainability-white"/></noscript> <div class="divider"></div> <span>BUILD A SUSTAINABLE FUTURE</span> </a> <div class="content"> <h3>BUILT TO SUPPORT A SUSTAINABLE AND RESPONSIBLE MEDIA SUPPLY CHAIN</h3> <p>One layer of tech helps decrease carbon emission when compared to the standard programmatic supply chains. 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i,a,s,r,c,l={},d={};n.isPlainObject(e)?(l=e,d=e.opts||e):"object"===n.type(e)&&n(e).length?(i=n(e),d=i.data()||{},d=n.extend(!0,{},d,d.options),d.$orig=i,l.src=o.opts.src||d.src||i.attr("href"),l.type||l.src||(l.type="inline",l.src=e)):l={type:"html",src:e+""},l.opts=n.extend(!0,{},o.opts,d),n.isArray(d.buttons)&&(l.opts.buttons=d.buttons),n.fancybox.isMobile&&l.opts.mobile&&(l.opts=h(l.opts,l.opts.mobile)),a=l.type||l.opts.type,r=l.src||"",!a&&r&&((s=r.match(/\.(mp4|mov|ogv|webm)((\?|#).*)?$/i))?(a="video",l.opts.video.format||(l.opts.video.format="video/"+("ogv"===s[1]?"ogg":s[1]))):r.match(/(^data:image\/[a-z0-9+\/=]*,)|(\.(jp(e|g|eg)|gif|png|bmp|webp|svg|ico)((\?|#).*)?$)/i)?a="image":r.match(/\.(pdf)((\?|#).*)?$/i)?(a="iframe",l=n.extend(!0,l,{contentType:"pdf",opts:{iframe:{preload:!1}}})):"#"===r.charAt(0)&&(a="inline")),a?l.type=a:o.trigger("objectNeedsType",l),l.contentType||(l.contentType=n.inArray(l.type,["html","inline","ajax"])>-1?"html":l.type),l.index=o.group.length,"auto"==l.opts.smallBtn&&(l.opts.smallBtn=n.inArray(l.type,["html","inline","ajax"])>-1),"auto"===l.opts.toolbar&&(l.opts.toolbar=!l.opts.smallBtn),l.$thumb=l.opts.$thumb||null,l.opts.$trigger&&l.index===o.opts.index&&(l.$thumb=l.opts.$trigger.find("img:first"),l.$thumb.length&&(l.opts.$orig=l.opts.$trigger)),l.$thumb&&l.$thumb.length||!l.opts.$orig||(l.$thumb=l.opts.$orig.find("img:first")),l.$thumb&&!l.$thumb.length&&(l.$thumb=null),l.thumb=l.opts.thumb||(l.$thumb?l.$thumb[0].src:null),"function"===n.type(l.opts.caption)&&(l.opts.caption=l.opts.caption.apply(e,[o,l])),"function"===n.type(o.opts.caption)&&(l.opts.caption=o.opts.caption.apply(e,[o,l])),l.opts.caption instanceof n||(l.opts.caption=void 0===l.opts.caption?"":l.opts.caption+""),"ajax"===l.type&&(c=r.split(/\s+/,2),c.length>1&&(l.src=c.shift(),l.opts.filter=c.shift())),l.opts.modal&&(l.opts=n.extend(!0,l.opts,{trapFocus:!0,infobar:0,toolbar:0,smallBtn:0,keyboard:0,slideShow:0,fullScreen:0,thumbs:0,touch:0,clickContent:!1,clickSlide:!1,clickOutside:!1,dblclickContent:!1,dblclickSlide:!1,dblclickOutside:!1})),o.group.push(l)}),Object.keys(o.slides).length&&(o.updateControls(),(e=o.Thumbs)&&e.isActive&&(e.create(),e.focus()))},addEvents:function(){var e=this;e.removeEvents(),e.$refs.container.on("click.fb-close","[data-fancybox-close]",function(t){t.stopPropagation(),t.preventDefault(),e.close(t)}).on("touchstart.fb-prev click.fb-prev","[data-fancybox-prev]",function(t){t.stopPropagation(),t.preventDefault(),e.previous()}).on("touchstart.fb-next click.fb-next","[data-fancybox-next]",function(t){t.stopPropagation(),t.preventDefault(),e.next()}).on("click.fb","[data-fancybox-zoom]",function(t){e[e.isScaledDown()?"scaleToActual":"scaleToFit"]()}),s.on("orientationchange.fb resize.fb",function(t){t&&t.originalEvent&&"resize"===t.originalEvent.type?(e.requestId&&u(e.requestId),e.requestId=d(function(){e.update(t)})):(e.current&&"iframe"===e.current.type&&e.$refs.stage.hide(),setTimeout(function(){e.$refs.stage.show(),e.update(t)},n.fancybox.isMobile?600:250))}),r.on("keydown.fb",function(t){var o=n.fancybox?n.fancybox.getInstance():null,i=o.current,a=t.keyCode||t.which;if(9==a)return void(i.opts.trapFocus&&e.focus(t));if(!(!i.opts.keyboard||t.ctrlKey||t.altKey||t.shiftKey||n(t.target).is("input,textarea,video,audio,select")))return 8===a||27===a?(t.preventDefault(),void e.close(t)):37===a||38===a?(t.preventDefault(),void e.previous()):39===a||40===a?(t.preventDefault(),void e.next()):void e.trigger("afterKeydown",t,a)}),e.group[e.currIndex].opts.idleTime&&(e.idleSecondsCounter=0,r.on("mousemove.fb-idle mouseleave.fb-idle mousedown.fb-idle touchstart.fb-idle touchmove.fb-idle scroll.fb-idle keydown.fb-idle",function(t){e.idleSecondsCounter=0,e.isIdle&&e.showControls(),e.isIdle=!1}),e.idleInterval=t.setInterval(function(){++e.idleSecondsCounter>=e.group[e.currIndex].opts.idleTime&&!e.isDragging&&(e.isIdle=!0,e.idleSecondsCounter=0,e.hideControls())},1e3))},removeEvents:function(){var e=this;s.off("orientationchange.fb resize.fb"),r.off("keydown.fb .fb-idle"),this.$refs.container.off(".fb-close .fb-prev .fb-next"),e.idleInterval&&(t.clearInterval(e.idleInterval),e.idleInterval=null)},previous:function(t){return this.jumpTo(this.currPos-1,t)},next:function(t){return this.jumpTo(this.currPos+1,t)},jumpTo:function(t,e){var o,i,a,s,r,c,l,d,u,f=this,h=f.group.length;if(!(f.isDragging||f.isClosing||f.isAnimating&&f.firstRun)){if(t=parseInt(t,10),!(a=f.current?f.current.opts.loop:f.opts.loop)&&(t<0||t>=h))return!1;if(o=f.firstRun=!Object.keys(f.slides).length,r=f.current,f.prevIndex=f.currIndex,f.prevPos=f.currPos,s=f.createSlide(t),h>1&&((a||s.index<h-1)&&f.createSlide(t+1),(a||s.index>0)&&f.createSlide(t-1)),f.current=s,f.currIndex=s.index,f.currPos=s.pos,f.trigger("beforeShow",o),f.updateControls(),s.forcedDuration=void 0,n.isNumeric(e)?s.forcedDuration=e:e=s.opts[o?"animationDuration":"transitionDuration"],e=parseInt(e,10),i=f.isMoved(s),s.$slide.addClass("fancybox-slide--current"),o)return s.opts.animationEffect&&e&&f.$refs.container.css("transition-duration",e+"ms"),f.$refs.container.addClass("fancybox-is-open").trigger("focus"),f.loadSlide(s),void f.preload("image");c=n.fancybox.getTranslate(r.$slide),l=n.fancybox.getTranslate(f.$refs.stage),n.each(f.slides,function(t,e){n.fancybox.stop(e.$slide,!0)}),r.pos!==s.pos&&(r.isComplete=!1),r.$slide.removeClass("fancybox-slide--complete fancybox-slide--current"),i?(u=c.left-(r.pos*c.width+r.pos*r.opts.gutter),n.each(f.slides,function(t,o){o.$slide.removeClass("fancybox-animated").removeClass(function(t,e){return(e.match(/(^|\s)fancybox-fx-\S+/g)||[]).join(" ")});var i=o.pos*c.width+o.pos*o.opts.gutter;n.fancybox.setTranslate(o.$slide,{top:0,left:i-l.left+u}),o.pos!==s.pos&&o.$slide.addClass("fancybox-slide--"+(o.pos>s.pos?"next":"previous")),p(o.$slide),n.fancybox.animate(o.$slide,{top:0,left:(o.pos-s.pos)*c.width+(o.pos-s.pos)*o.opts.gutter},e,function(){o.$slide.css({transform:"",opacity:""}).removeClass("fancybox-slide--next fancybox-slide--previous"),o.pos===f.currPos&&f.complete()})})):e&&s.opts.transitionEffect&&(d="fancybox-animated 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0===e?.5*p:e,i=n.fancybox.getTranslate(u),i.top-=n.fancybox.getTranslate(d.$slide).top,i.left-=n.fancybox.getTranslate(d.$slide).left,r=h/i.width,c=g/i.height,a=.5*f-.5*h,s=.5*p-.5*g,h>f&&(a=i.left*r-(t*r-t),a>0&&(a=0),a<f-h&&(a=f-h)),g>p&&(s=i.top*c-(e*c-e),s>0&&(s=0),s<p-g&&(s=p-g)),l.updateCursor(h,g),n.fancybox.animate(u,{top:s,left:a,scaleX:r,scaleY:c},o||366,function(){l.isAnimating=!1}),l.SlideShow&&l.SlideShow.isActive&&l.SlideShow.stop())},scaleToFit:function(t){var e,o=this,i=o.current,a=i.$content;o.isAnimating||o.isMoved()||!a||"image"!=i.type||!i.isLoaded||i.hasError||(o.isAnimating=!0,n.fancybox.stop(a),e=o.getFitPos(i),o.updateCursor(e.width,e.height),n.fancybox.animate(a,{top:e.top,left:e.left,scaleX:e.width/a.width(),scaleY:e.height/a.height()},t||366,function(){o.isAnimating=!1}))},getFitPos:function(t){var e,o,i,a,s=this,r=t.$content,c=t.$slide,l=t.width||t.opts.width,d=t.height||t.opts.height,u={};return!!(t.isLoaded&&r&&r.length)&&(e=n.fancybox.getTranslate(s.$refs.stage).width,o=n.fancybox.getTranslate(s.$refs.stage).height,e-=parseFloat(c.css("paddingLeft"))+parseFloat(c.css("paddingRight"))+parseFloat(r.css("marginLeft"))+parseFloat(r.css("marginRight")),o-=parseFloat(c.css("paddingTop"))+parseFloat(c.css("paddingBottom"))+parseFloat(r.css("marginTop"))+parseFloat(r.css("marginBottom")),l&&d||(l=e,d=o),i=Math.min(1,e/l,o/d),l*=i,d*=i,l>e-.5&&(l=e),d>o-.5&&(d=o),"image"===t.type?(u.top=Math.floor(.5*(o-d))+parseFloat(c.css("paddingTop")),u.left=Math.floor(.5*(e-l))+parseFloat(c.css("paddingLeft"))):"video"===t.contentType&&(a=t.opts.width&&t.opts.height?l/d:t.opts.ratio||16/9,d>l/a?d=l/a:l>d*a&&(l=d*a)),u.width=l,u.height=d,u)},update:function(t){var e=this;n.each(e.slides,function(n,o){e.updateSlide(o,t)})},updateSlide:function(t,e){var o=this,i=t&&t.$content,a=t.width||t.opts.width,s=t.height||t.opts.height,r=t.$slide;o.adjustCaption(t),i&&(a||s||"video"===t.contentType)&&!t.hasError&&(n.fancybox.stop(i),n.fancybox.setTranslate(i,o.getFitPos(t)),t.pos===o.currPos&&(o.isAnimating=!1,o.updateCursor())),o.adjustLayout(t),r.length&&(r.trigger("refresh"),t.pos===o.currPos&&o.$refs.toolbar.add(o.$refs.navigation.find(".fancybox-button--arrow_right")).toggleClass("compensate-for-scrollbar",r.get(0).scrollHeight>r.get(0).clientHeight)),o.trigger("onUpdate",t,e)},centerSlide:function(t){var e=this,o=e.current,i=o.$slide;!e.isClosing&&o&&(i.siblings().css({transform:"",opacity:""}),i.parent().children().removeClass("fancybox-slide--previous fancybox-slide--next"),n.fancybox.animate(i,{top:0,left:0,opacity:1},void 0===t?0:t,function(){i.css({transform:"",opacity:""}),o.isComplete||e.complete()},!1))},isMoved:function(t){var e,o,i=t||this.current;return!!i&&(o=n.fancybox.getTranslate(this.$refs.stage),e=n.fancybox.getTranslate(i.$slide),!i.$slide.hasClass("fancybox-animated")&&(Math.abs(e.top-o.top)>.5||Math.abs(e.left-o.left)>.5))},updateCursor:function(t,e){var o,i,a=this,s=a.current,r=a.$refs.container;s&&!a.isClosing&&a.Guestures&&(r.removeClass("fancybox-is-zoomable fancybox-can-zoomIn fancybox-can-zoomOut fancybox-can-swipe fancybox-can-pan"),o=a.canPan(t,e),i=!!o||a.isZoomable(),r.toggleClass("fancybox-is-zoomable",i),n("[data-fancybox-zoom]").prop("disabled",!i),o?r.addClass("fancybox-can-pan"):i&&("zoom"===s.opts.clickContent||n.isFunction(s.opts.clickContent)&&"zoom"==s.opts.clickContent(s))?r.addClass("fancybox-can-zoomIn"):s.opts.touch&&(s.opts.touch.vertical||a.group.length>1)&&"video"!==s.contentType&&r.addClass("fancybox-can-swipe"))},isZoomable:function(){var t,e=this,n=e.current;if(n&&!e.isClosing&&"image"===n.type&&!n.hasError){if(!n.isLoaded)return!0;if((t=e.getFitPos(n))&&(n.width>t.width||n.height>t.height))return!0}return!1},isScaledDown:function(t,e){var o=this,i=!1,a=o.current,s=a.$content;return void 0!==t&&void 0!==e?i=t<a.width&&e<a.height:s&&(i=n.fancybox.getTranslate(s),i=i.width<a.width&&i.height<a.height),i},canPan:function(t,e){var o=this,i=o.current,a=null,s=!1;return"image"===i.type&&(i.isComplete||t&&e)&&!i.hasError&&(s=o.getFitPos(i),void 0!==t&&void 0!==e?a={width:t,height:e}:i.isComplete&&(a=n.fancybox.getTranslate(i.$content)),a&&s&&(s=Math.abs(a.width-s.width)>1.5||Math.abs(a.height-s.height)>1.5)),s},loadSlide:function(t){var e,o,i,a=this;if(!t.isLoading&&!t.isLoaded){if(t.isLoading=!0,!1===a.trigger("beforeLoad",t))return t.isLoading=!1,!1;switch(e=t.type,o=t.$slide,o.off("refresh").trigger("onReset").addClass(t.opts.slideClass),e){case"image":a.setImage(t);break;case"iframe":a.setIframe(t);break;case"html":a.setContent(t,t.src||t.content);break;case"video":a.setContent(t,t.opts.video.tpl.replace(/\{\{src\}\}/gi,t.src).replace("{{format}}",t.opts.videoFormat||t.opts.video.format||"").replace("{{poster}}",t.thumb||""));break;case"inline":n(t.src).length?a.setContent(t,n(t.src)):a.setError(t);break;case"ajax":a.showLoading(t),i=n.ajax(n.extend({},t.opts.ajax.settings,{url:t.src,success:function(e,n){"success"===n&&a.setContent(t,e)},error:function(e,n){e&&"abort"!==n&&a.setError(t)}})),o.one("onReset",function(){i.abort()});break;default:a.setError(t)}return!0}},setImage:function(t){var o,i=this;setTimeout(function(){var e=t.$image;i.isClosing||!t.isLoading||e&&e.length&&e[0].complete||t.hasError||i.showLoading(t)},50),i.checkSrcset(t),t.$content=n('<div class="fancybox-content"></div>').addClass("fancybox-is-hidden").appendTo(t.$slide.addClass("fancybox-slide--image")),!1!==t.opts.preload&&t.opts.width&&t.opts.height&&t.thumb&&(t.width=t.opts.width,t.height=t.opts.height,o=e.createElement("img"),o.onerror=function(){n(this).remove(),t.$ghost=null},o.onload=function(){i.afterLoad(t)},t.$ghost=n(o).addClass("fancybox-image").appendTo(t.$content).attr("src",t.thumb)),i.setBigImage(t)},checkSrcset:function(e){var n,o,i,a,s=e.opts.srcset||e.opts.image.srcset;if(s){i=t.devicePixelRatio||1,a=t.innerWidth*i,o=s.split(",").map(function(t){var e={};return t.trim().split(/\s+/).forEach(function(t,n){var o=parseInt(t.substring(0,t.length-1),10);if(0===n)return e.url=t;o&&(e.value=o,e.postfix=t[t.length-1])}),e}),o.sort(function(t,e){return t.value-e.value});for(var r=0;r<o.length;r++){var c=o[r];if("w"===c.postfix&&c.value>=a||"x"===c.postfix&&c.value>=i){n=c;break}}!n&&o.length&&(n=o[o.length-1]),n&&(e.src=n.url,e.width&&e.height&&"w"==n.postfix&&(e.height=e.width/e.height*n.value,e.width=n.value),e.opts.srcset=s)}},setBigImage:function(t){var o=this,i=e.createElement("img"),a=n(i);t.$image=a.one("error",function(){o.setError(t)}).one("load",function(){var e;t.$ghost||(o.resolveImageSlideSize(t,this.naturalWidth,this.naturalHeight),o.afterLoad(t)),o.isClosing||(t.opts.srcset&&(e=t.opts.sizes,e&&"auto"!==e||(e=(t.width/t.height>1&&s.width()/s.height()>1?"100":Math.round(t.width/t.height*100))+"vw"),a.attr("sizes",e).attr("srcset",t.opts.srcset)),t.$ghost&&setTimeout(function(){t.$ghost&&!o.isClosing&&t.$ghost.hide()},Math.min(300,Math.max(1e3,t.height/1600))),o.hideLoading(t))}).addClass("fancybox-image").attr("src",t.src).appendTo(t.$content),(i.complete||"complete"==i.readyState)&&a.naturalWidth&&a.naturalHeight?a.trigger("load"):i.error&&a.trigger("error")},resolveImageSlideSize:function(t,e,n){var o=parseInt(t.opts.width,10),i=parseInt(t.opts.height,10);t.width=e,t.height=n,o>0&&(t.width=o,t.height=Math.floor(o*n/e)),i>0&&(t.width=Math.floor(i*e/n),t.height=i)},setIframe:function(t){var e,o=this,i=t.opts.iframe,a=t.$slide;t.$content=n('<div class="fancybox-content'+(i.preload?" fancybox-is-hidden":"")+'"></div>').css(i.css).appendTo(a),a.addClass("fancybox-slide--"+t.contentType),t.$iframe=e=n(i.tpl.replace(/\{rnd\}/g,(new Date).getTime())).attr(i.attr).appendTo(t.$content),i.preload?(o.showLoading(t),e.on("load.fb error.fb",function(e){this.isReady=1,t.$slide.trigger("refresh"),o.afterLoad(t)}),a.on("refresh.fb",function(){var n,o,s=t.$content,r=i.css.width,c=i.css.height;if(1===e[0].isReady){try{n=e.contents(),o=n.find("body")}catch(t){}o&&o.length&&o.children().length&&(a.css("overflow","visible"),s.css({width:"100%","max-width":"100%",height:"9999px"}),void 0===r&&(r=Math.ceil(Math.max(o[0].clientWidth,o.outerWidth(!0)))),s.css("width",r||"").css("max-width",""),void 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o=this,i=!1,a=o.instance.group.length,s=Math.abs(o.distanceX),r="x"==t&&a>1&&(o.dMs>130&&s>10||s>50);o.sliderLastPos=null,"y"==t&&!e&&Math.abs(o.distanceY)>50?(n.fancybox.animate(o.instance.current.$slide,{top:o.sliderStartPos.top+o.distanceY+150*o.velocityY,opacity:0},200),i=o.instance.close(!0,250)):r&&o.distanceX>0?i=o.instance.previous(300):r&&o.distanceX<0&&(i=o.instance.next(300)),!1!==i||"x"!=t&&"y"!=t||o.instance.centerSlide(200),o.$container.removeClass("fancybox-is-sliding")},d.prototype.endPanning=function(){var t,e,o,i=this;i.contentLastPos&&(!1===i.opts.momentum||i.dMs>350?(t=i.contentLastPos.left,e=i.contentLastPos.top):(t=i.contentLastPos.left+500*i.velocityX,e=i.contentLastPos.top+500*i.velocityY),o=i.limitPosition(t,e,i.contentStartPos.width,i.contentStartPos.height),o.width=i.contentStartPos.width,o.height=i.contentStartPos.height,n.fancybox.animate(i.$content,o,366))},d.prototype.endZooming=function(){var t,e,o,i,a=this,s=a.instance.current,r=a.newWidth,c=a.newHeight;a.contentLastPos&&(t=a.contentLastPos.left,e=a.contentLastPos.top,i={top:e,left:t,width:r,height:c,scaleX:1,scaleY:1},n.fancybox.setTranslate(a.$content,i),r<a.canvasWidth&&c<a.canvasHeight?a.instance.scaleToFit(150):r>s.width||c>s.height?a.instance.scaleToActual(a.centerPointStartX,a.centerPointStartY,150):(o=a.limitPosition(t,e,r,c),n.fancybox.animate(a.$content,o,150)))},d.prototype.onTap=function(e){var o,i=this,s=n(e.target),r=i.instance,c=r.current,l=e&&a(e)||i.startPoints,d=l[0]?l[0].x-n(t).scrollLeft()-i.stagePos.left:0,u=l[0]?l[0].y-n(t).scrollTop()-i.stagePos.top:0,f=function(t){var o=c.opts[t];if(n.isFunction(o)&&(o=o.apply(r,[c,e])),o)switch(o){case"close":r.close(i.startEvent);break;case"toggleControls":r.toggleControls();break;case"next":r.next();break;case"nextOrClose":r.group.length>1?r.next():r.close(i.startEvent);break;case"zoom":"image"==c.type&&(c.isLoaded||c.$ghost)&&(r.canPan()?r.scaleToFit():r.isScaledDown()?r.scaleToActual(d,u):r.group.length<2&&r.close(i.startEvent))}};if((!e.originalEvent||2!=e.originalEvent.button)&&(s.is("img")||!(d>s[0].clientWidth+s.offset().left))){if(s.is(".fancybox-bg,.fancybox-inner,.fancybox-outer,.fancybox-container"))o="Outside";else if(s.is(".fancybox-slide"))o="Slide";else{if(!r.current.$content||!r.current.$content.find(s).addBack().filter(s).length)return;o="Content"}if(i.tapped){if(clearTimeout(i.tapped),i.tapped=null,Math.abs(d-i.tapX)>50||Math.abs(u-i.tapY)>50)return this;f("dblclick"+o)}else 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t=this,e=t.instance.current;e&&(t.$button.attr("title",(e.opts.i18n[e.opts.lang]||e.opts.i18n.en).PLAY_STOP).removeClass("fancybox-button--play").addClass("fancybox-button--pause"),t.isActive=!0,e.isComplete&&t.set(!0),t.instance.trigger("onSlideShowChange",!0))},stop:function(){var t=this,e=t.instance.current;t.clear(),t.$button.attr("title",(e.opts.i18n[e.opts.lang]||e.opts.i18n.en).PLAY_START).removeClass("fancybox-button--pause").addClass("fancybox-button--play"),t.isActive=!1,t.instance.trigger("onSlideShowChange",!1),t.$progress&&t.$progress.removeAttr("style").hide()},toggle:function(){var t=this;t.isActive?t.stop():t.start()}}),e(t).on({"onInit.fb":function(t,e){e&&!e.SlideShow&&(e.SlideShow=new n(e))},"beforeShow.fb":function(t,e,n,o){var i=e&&e.SlideShow;o?i&&n.opts.slideShow.autoStart&&i.start():i&&i.isActive&&i.clear()},"afterShow.fb":function(t,e,n){var o=e&&e.SlideShow;o&&o.isActive&&o.set()},"afterKeydown.fb":function(n,o,i,a,s){var 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opacity; white-space: normal; width: 100%; z-index: 99994; } .fancybox-slide::before { content: ''; display: inline-block; font-size: 0; height: 100%; vertical-align: middle; width: 0; } .fancybox-is-sliding .fancybox-slide, .fancybox-slide--previous, .fancybox-slide--current, .fancybox-slide--next { display: block; } .fancybox-slide--image { overflow: hidden; padding: 44px 0; } .fancybox-slide--image::before { display: none; } .fancybox-slide--html { padding: 6px; } .fancybox-content { background: #fff; display: inline-block; margin: 0; max-width: 100%; overflow: auto; -webkit-overflow-scrolling: touch; padding: 44px; position: relative; text-align: left; vertical-align: middle; } .fancybox-slide--image .fancybox-content { animation-timing-function: cubic-bezier(.5, 0, .14, 1); -webkit-backface-visibility: hidden; background: transparent; background-repeat: no-repeat; background-size: 100% 100%; left: 0; max-width: none; overflow: visible; padding: 0; position: absolute; top: 0; 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transition: color .2s; vertical-align: top; visibility: inherit; width: 44px; } .fancybox-button, .fancybox-button:visited, .fancybox-button:link { color: #ccc; } .fancybox-button:hover { color: #fff; } .fancybox-button:focus { outline: none; } .fancybox-button.fancybox-focus { outline: 1px dotted; } .fancybox-button[disabled], .fancybox-button[disabled]:hover { color: #888; cursor: default; outline: none; } /* Fix IE11 */ .fancybox-button div { height: 100%; } .fancybox-button svg { display: block; height: 100%; overflow: visible; position: relative; width: 100%; } .fancybox-button svg path { fill: currentColor; stroke-width: 0; } .fancybox-button--play svg:nth-child(2), .fancybox-button--fsenter svg:nth-child(2) { display: none; } .fancybox-button--pause svg:nth-child(1), .fancybox-button--fsexit svg:nth-child(1) { display: none; } .fancybox-progress { background: #ff5268; height: 2px; left: 0; position: absolute; right: 0; top: 0; -ms-transform: scaleX(0); transform: scaleX(0); 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} .fancybox-caption a, .fancybox-caption a:link, .fancybox-caption a:visited { color: #ccc; text-decoration: none; } .fancybox-caption a:hover { color: #fff; text-decoration: underline; } /* Loading indicator */ .fancybox-loading { animation: fancybox-rotate 1s linear infinite; background: transparent; border: 4px solid #888; border-bottom-color: #fff; border-radius: 50%; height: 50px; left: 50%; margin: -25px 0 0 -25px; opacity: .7; padding: 0; position: absolute; top: 50%; width: 50px; z-index: 99999; } @keyframes fancybox-rotate { 100% { transform: rotate(360deg); } } /* Transition effects */ .fancybox-animated { transition-timing-function: cubic-bezier(0, 0, .25, 1); } /* transitionEffect: slide */ .fancybox-fx-slide.fancybox-slide--previous { opacity: 0; transform: translate3d(-100%, 0, 0); } .fancybox-fx-slide.fancybox-slide--next { opacity: 0; transform: translate3d(100%, 0, 0); } .fancybox-fx-slide.fancybox-slide--current { opacity: 1; transform: translate3d(0, 0, 0); } /* transitionEffect: fade */ .fancybox-fx-fade.fancybox-slide--previous, .fancybox-fx-fade.fancybox-slide--next { opacity: 0; transition-timing-function: cubic-bezier(.19, 1, .22, 1); } .fancybox-fx-fade.fancybox-slide--current { opacity: 1; } /* transitionEffect: zoom-in-out */ .fancybox-fx-zoom-in-out.fancybox-slide--previous { opacity: 0; transform: scale3d(1.5, 1.5, 1.5); } .fancybox-fx-zoom-in-out.fancybox-slide--next { opacity: 0; transform: scale3d(.5, .5, .5); } .fancybox-fx-zoom-in-out.fancybox-slide--current { opacity: 1; transform: scale3d(1, 1, 1); } /* transitionEffect: rotate */ .fancybox-fx-rotate.fancybox-slide--previous { opacity: 0; -ms-transform: rotate(-360deg); transform: rotate(-360deg); } .fancybox-fx-rotate.fancybox-slide--next { opacity: 0; -ms-transform: rotate(360deg); transform: rotate(360deg); } .fancybox-fx-rotate.fancybox-slide--current { opacity: 1; -ms-transform: rotate(0deg); transform: rotate(0deg); } /* transitionEffect: circular */ .fancybox-fx-circular.fancybox-slide--previous { opacity: 0; transform: scale3d(0, 0, 0) translate3d(-100%, 0, 0); } .fancybox-fx-circular.fancybox-slide--next { opacity: 0; transform: scale3d(0, 0, 0) translate3d(100%, 0, 0); } .fancybox-fx-circular.fancybox-slide--current { opacity: 1; transform: scale3d(1, 1, 1) translate3d(0, 0, 0); } /* transitionEffect: tube */ .fancybox-fx-tube.fancybox-slide--previous { transform: translate3d(-100%, 0, 0) scale(.1) skew(-10deg); } .fancybox-fx-tube.fancybox-slide--next { transform: translate3d(100%, 0, 0) scale(.1) skew(10deg); } .fancybox-fx-tube.fancybox-slide--current { transform: translate3d(0, 0, 0) scale(1); } /* Styling for Small-Screen Devices */ @media all and (max-height: 576px) { .fancybox-slide { padding-left: 6px; padding-right: 6px; } .fancybox-slide--image { padding: 6px 0; } .fancybox-close-small { right: -6px; } .fancybox-slide--image .fancybox-close-small { background: #4e4e4e; color: #f2f4f6; height: 36px; opacity: 1; padding: 6px; right: 0; top: 0; width: 36px; } .fancybox-caption { padding-left: 12px; padding-right: 12px; } @supports (padding: max(0px)) { .fancybox-caption { padding-left: max(12px, env(safe-area-inset-left)); padding-right: max(12px, env(safe-area-inset-right)); } } } /* Share */ .fancybox-share { background: #f4f4f4; border-radius: 3px; max-width: 90%; padding: 30px; text-align: center; } .fancybox-share h1 { color: #222; font-size: 35px; font-weight: 700; margin: 0 0 20px 0; } .fancybox-share p { margin: 0; padding: 0; } .fancybox-share__button { border: 0; border-radius: 3px; display: inline-block; font-size: 14px; font-weight: 700; line-height: 40px; margin: 0 5px 10px 5px; min-width: 130px; padding: 0 15px; text-decoration: none; transition: all .2s; -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; white-space: nowrap; } .fancybox-share__button:visited, .fancybox-share__button:link { color: #fff; } .fancybox-share__button:hover { text-decoration: none; } .fancybox-share__button--fb { background: #3b5998; } .fancybox-share__button--fb:hover { background: #344e86; } .fancybox-share__button--pt { background: #bd081d; } .fancybox-share__button--pt:hover { background: #aa0719; } .fancybox-share__button--tw { background: #1da1f2; } .fancybox-share__button--tw:hover { background: #0d95e8; } .fancybox-share__button svg { height: 25px; margin-right: 7px; position: relative; top: -1px; vertical-align: middle; width: 25px; } .fancybox-share__button svg path { fill: #fff; } .fancybox-share__input { background: transparent; border: 0; border-bottom: 1px solid #d7d7d7; border-radius: 0; color: #5d5b5b; font-size: 14px; margin: 10px 0 0 0; outline: none; padding: 10px 15px; width: 100%; } /* Thumbs */ .fancybox-thumbs { background: #ddd; bottom: 0; display: none; margin: 0; -webkit-overflow-scrolling: touch; -ms-overflow-style: -ms-autohiding-scrollbar; padding: 2px 2px 4px 2px; position: absolute; right: 0; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); top: 0; width: 212px; z-index: 99995; } .fancybox-thumbs-x { overflow-x: auto; overflow-y: hidden; } .fancybox-show-thumbs .fancybox-thumbs { display: block; } .fancybox-show-thumbs .fancybox-inner { right: 212px; } .fancybox-thumbs__list { font-size: 0; height: 100%; list-style: none; margin: 0; overflow-x: hidden; overflow-y: auto; padding: 0; position: absolute; position: relative; white-space: nowrap; width: 100%; } .fancybox-thumbs-x .fancybox-thumbs__list { overflow: hidden; } .fancybox-thumbs-y .fancybox-thumbs__list::-webkit-scrollbar { width: 7px; } .fancybox-thumbs-y .fancybox-thumbs__list::-webkit-scrollbar-track { background: #fff; border-radius: 10px; box-shadow: inset 0 0 6px rgba(0, 0, 0, .3); } .fancybox-thumbs-y .fancybox-thumbs__list::-webkit-scrollbar-thumb { background: #2a2a2a; border-radius: 10px; } .fancybox-thumbs__list a { -webkit-backface-visibility: hidden; backface-visibility: hidden; background-color: rgba(0, 0, 0, .1); background-position: center center; background-repeat: no-repeat; background-size: cover; cursor: pointer; float: left; height: 75px; margin: 2px; max-height: calc(100% - 8px); max-width: calc(50% - 4px); outline: none; overflow: hidden; padding: 0; position: relative; -webkit-tap-highlight-color: transparent; width: 100px; } .fancybox-thumbs__list a::before { border: 6px solid #ff5268; bottom: 0; content: ''; left: 0; opacity: 0; position: absolute; right: 0; top: 0; transition: all .2s cubic-bezier(.25, .46, .45, .94); z-index: 99991; } .fancybox-thumbs__list a:focus::before { opacity: .5; } .fancybox-thumbs__list a.fancybox-thumbs-active::before { opacity: 1; } /* Styling for Small-Screen Devices */ @media all and (max-width: 576px) { .fancybox-thumbs { width: 110px; } .fancybox-show-thumbs .fancybox-inner { right: 110px; } .fancybox-thumbs__list a { max-width: calc(100% - 10px); } } </style> </div> <section class="section testimonials-desktop carousel"> <div class="container"> <div id="testimonials" class="carousel slide" data-ride="carousel" data-interval="10000"> <ol class="carousel-indicators"> <li data-target="#testimonials" data-slide-to="0" class="active"> <li data-target="#testimonials" data-slide-to="1" > <li data-target="#testimonials" data-slide-to="2" > </ol> <div class="carousel-inner bg-navy " role="listbox" aria-label="Testimonials Slider" aria-orientation="horizontal"> <div class="item active" aria-hidden="true" role="option" tabindex="0"> <div class="row"> <div class="col-md-8 col-md-offset-0"> <div class="m3-testimonial-module container no-stats"> <div class="testimonial-wrapper"> <div class="quote-block carousel no-stats"> <p class="quote quoted">LG Ad Solutions is excited to be a launch partner for PubMatic’s Activate solution, underscoring our core commitment to drive collaboration with the brands and agencies we serve. By working together, we can ensure that clients have access to high-quality brand-safe CTV inventory and help create a more sustainable, thriving industry for everyone. We are already seeing advertiser adoption of the Activate platform, proving the value of greater transparency, efficiency and performance in the programmatic ecosystem.</p> <div class="quote-name"> <div> <div>KELLY MCMAHON</div> <div>SVP AND HEAD OF GLOBAL OPERATIONS<br>LG AD SOLUTIONS</div> </div> <div class="spacer"></div> <img width="433" height="47" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20433%2047'%3E%3C/svg%3E" alt="White LG Ad Solutions logo" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/05/Logo-LG-AdSolutions-White.png"><noscript><img width="433" height="47" src="https://pubmatic.com/wp-content/uploads/2023/05/Logo-LG-AdSolutions-White.png" alt="White LG Ad Solutions logo"></noscript> </div> </div> </div> </div> </div> </div> </div> <div class="item " aria-hidden="false" role="option" tabindex="-1"> <div class="row"> <div class="col-md-8 col-md-offset-0"> <div class="m3-testimonial-module container no-stats"> <div class="testimonial-wrapper"> <div class="quote-block carousel no-stats"> <p class="quote quoted">In our effort to master the key challenges of the programmatic market, sustainably reduce complexity for our clients, and provide more transparency, efficiency and brand safety, we are continuously screening the market for innovative, high-quality technology partners. We are excited to collaborate with PubMatic on Activate to further develop our CTV business, achieve better campaign results, and create a more efficient advertising supply chain.</p> <div class="quote-name"> <div> <div>CAN ZEYBEKLER</div> <div>MANAGING PARTNER, OMNICOM MEDIA GROUP GERMANY<br>MANAGING DIRECTOR, MPX</div> </div> <div class="spacer"></div> <img width="515" height="70" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20515%2070'%3E%3C/svg%3E" alt="White OMG & MPX logos" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/05/Logo-OMG-MPX-White.svg"><noscript><img width="515" height="70" src="https://pubmatic.com/wp-content/uploads/2023/05/Logo-OMG-MPX-White.svg" alt="White OMG & MPX logos"></noscript> </div> </div> </div> </div> </div> </div> </div> <div class="item " aria-hidden="false" role="option" tabindex="-1"> <div class="row"> <div class="col-md-8 col-md-offset-0"> <div class="m3-testimonial-module container no-stats"> <div class="testimonial-wrapper"> <div class="quote-block carousel no-stats"> <p class="quote quoted">PubMatic has been a critical partner for Fuji TV in creating an efficient and transparent CTV advertising supply chain in Japan. Now with the launch of Activate in the market, we are thrilled to be working together to drive greater success in the programmatic ecosystem.</p> <div class="quote-name"> <div> <div>NAO TSUCHIYA</div> <div>VICE MANAGER OF AD PRODUCT DEVELOPMENT<br>FUJI TELEVISION NETWORK</div> </div> <div class="spacer"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="resources-module container "> <div class="bar big-bar yellow-bar"></div> <h3>Resources</h3> <div class="post-blocks"> <a href="https://pubmatic.com/reports/the-supply-chain-of-the-future/" class="post"> <!-- TODO Might have to change the thumbnail size --> <img width="300" height="167" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20167'%3E%3C/svg%3E" class="attachment-medium size-medium" alt="A man uses his laptop computer to read the Supply Chain of the Future whitepaper" decoding="async" fetchpriority="high" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-360x200.png 360w, https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px.png 750w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-300x167.png" /><noscript><img width="300" height="167" src="https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-300x167.png" class="attachment-medium size-medium" alt="A man uses his laptop computer to read the Supply Chain of the Future whitepaper" decoding="async" fetchpriority="high" srcset="https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px-360x200.png 360w, https://pubmatic.com/wp-content/uploads/2023/04/Report-Supply-Chain-Photos-750x417px.png 750w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> <div class="bar small-bar blue-bar"></div> <h5>The Supply Chain of the Future</h5> </a> <a href="https://pubmatic.com/blog/its-time-to-activate-your-new-programmatic-supply-chain/" class="post"> <!-- TODO Might have to change the thumbnail size --> <img width="300" height="167" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20167'%3E%3C/svg%3E" class="attachment-medium size-medium wp-post-image" alt="Two women, watching media on a tablet" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-360x200.png 360w, https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px.png 750w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-300x167.png" /><noscript><img width="300" height="167" src="https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-300x167.png" class="attachment-medium size-medium wp-post-image" alt="Two women, watching media on a tablet" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px-360x200.png 360w, https://pubmatic.com/wp-content/uploads/2023/05/Blog-Activate-Photos-750x417px.png 750w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> <div class="bar small-bar blue-bar"></div> <h5>It’s Time to Activate Your New Programmatic Supply Chain</h5> </a> </div> </div> <section class="closing-section-module"> <div data-bg="https://pubmatic.com/wp-content/uploads/2023/05/solution-contact-bg.png" class="backdrop desktop 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