CTV & OTT Monetization & Ad Technology Solutions

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class="list-unstyled sub-list"> <li> <span class="text-uppercase black-bluehover "> FOR PUBLISHERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover "> IDENTITY HUB </a> </li> <li> <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover "> OPENWRAP </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR BUYERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover "> PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover "> AUCTION PACKAGES </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA: </span> </li> <li> <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover "> CONVERT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> CONNECT </a> </li> </ul> </li> <li> <a href="/thinking" class="">Resources</a> <ul class="list-unstyled sub-list"> <li> <a href="/thinking" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='/blog' target='' class="text-uppercase black-bluehover top-divider"> PubMatic Blog </a> </li> <li> <a href='/reports' target='' class="text-uppercase black-bluehover "> Research </a> </li> <li> <a href='/case-studies' target='' class="text-uppercase black-bluehover "> Customer Stories </a> </li> <li> <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Events </a> </li> <li> <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover "> PubAcademy </a> </li> <li> <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Documentation </a> </li> </ul> </li> <li> <a href="/about-us" class="">About</a> <ul class="list-unstyled sub-list"> <li> <a href="/about-us" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover top-divider"> About Us </a> </li> <li> <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover "> RESPONSIBILITY </a> </li> <li> <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover "> Locations </a> </li> <li> <a href='/news/' target='' class="text-uppercase black-bluehover "> News </a> </li> <li> <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Investor Relations </a> </li> </ul> </li> <li> <a href="https://pubmatic.com/careers/home/" class="">Careers</a> <ul class="list-unstyled sub-list"> <li> <a href="https://pubmatic.com/careers/home/" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover "> Jobs </a> </li> <li> <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover "> Engineering </a> </li> <li> <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover "> Our People </a> </li> <li> <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover "> Diversity & Inclusion </a> </li> <li> <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover "> Life @ PubMatic </a> </li> <li> <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover "> India </a> </li> </ul> </li> <li> <a href="#" class="header-login-link">Login</a> <ul class="list-unstyled sub-list"> <li> <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover "> Publishers </a> </li> <li> <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover "> Media Buyers </a> </li> <li> <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> </ul> </li> <li class="list-login"> <a href="/contact-us/" class="login text-center pull-right" >  Contact Us </a> </li> </ul> </div> </header>  <section class="pubm-solution__hero text-white" style=" --bg: url(https://pubmatic.com/wp-content/uploads/2024/06/Solutions-hero-ctv-desktop-2880x1360px-scaled.jpg) center center no-repeat; --bg-mobile: url(https://pubmatic.com/wp-content/uploads/2024/06/Solutions-hero-ctv-mobile-750x868px.jpg) center top no-repeat; "> <div class="container"> <h1 class="gs_reveal">THE FUTURE OF<br>STREAMING ADVERTISING.<br>BUILT FOR YOU.</h1> <div class="gs_reveal"> <span class="big-bar"></span> <h2>The rise of connected TV and streaming media has unlocked opportunities for programmatic efficiency to meet buyer demand for this valuable inventory.</h2> <p>PubMatic has honed our CTV and OTT technology to deliver great viewing experiences while maximizing both publisher and advertiser returns, all with transparency and control at the core.</p> </div> </div> </section> <section class="pubm-solution__features"> <div class="container"> <div class="pubm-solution__features-inner"> <h2>We enable a better supply chain for streaming ads</h2> <span class="big-bar"></span> <ul class="pubm-solution__features_items gs_reveal"> <li class="pubm-solution__features_item"> <figure> <img width="72" height="72" src="https://pubmatic.com/wp-content/uploads/2024/06/Icon-Optimization.svg" alt="" /> </figure> <p>Our integrated platform provides efficient, flexible access to premium demand at scale while protecting your viewer experience</p> </li> <li class="pubm-solution__features_item"> <figure> <img width="435" height="432" src="https://pubmatic.com/wp-content/uploads/2024/06/icon-Results-Centric-Approach-blue.svg" alt="icon-Results Centric Approach" /> </figure> <p>Our team of CTV experts understand your needs and we’ve built our solutions to put you in control of your programmatic strategies</p> </li> <li class="pubm-solution__features_item"> <figure> <img width="65" height="55" src="https://pubmatic.com/wp-content/uploads/2024/06/Icon-Ad-Podding.svg" alt="Icon-Ad Podding" /> </figure> <p>We continuously hone our tech to meet the evolving needs of streamers, from advanced deal support to ad podding to creative approvals and more</p> </li> </ul> </div> </div> </section> <section class="pubm-solution__quote-key-caps"> <div class="container gs_reveal"> <div class="prlx-img pubm-solution__quote-key-caps-content inlaid-card text-white is-type-key-caps" data-speed="0.04"> <span class="big-bar"></span> <h2>Key Capabilities </h2> <ul> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Analytics & Measurement </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Ad Quality </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Ad Podding </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Creative Approval </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Competitive Separation </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Content Signals </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Cross-Screen Video </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Deal Negotiation </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Flexible Deal Models </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Forecasting & Planning </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Machine Learning & AI </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Private Marketplace (PMP) </li> <li> <figure> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21"> <path id="icon-checkbox" d="M9.625,14.875,5.25,10.238,6.475,9.012l3.15,3.238L15.4,6.125,16.625,7.35ZM19.25,1.75v17.5H1.75V1.75ZM21,0H0V21H21Z" fill="#4fc8ed"/> </svg> </figure> Programmatic Guaranteed </li> </ul> </div> <figure class="pubm-solution__quote-key-caps-image" style="--image: url(https://pubmatic.com/wp-content/uploads/2024/06/solutions-ctv-featured-background-900x550px.jpg) center center no-repeat;"> 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transform="translate(-0.5 -0.523)" fill="none" stroke="#fff" stroke-width="1"/> </g> </g> </g> </svg> </figure> <div class="container"> <div class="gs_reveal"> <h2>EXPLORE OUR PROGRAMMATIC VIDEO PRODUCTS FOR CTV & OTT PUBLISHERS</h2> <span class="big-bar"></span> </div> <ul class="pubm-solution__products_items gs_reveal"> <li class="pubm-solution__products_item"> <div class="pubm-solution__products_item__head"> <figure> <img width="1" height="1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E" class="attachment-thumbnail size-thumbnail" alt="icon of SSP" decoding="async" data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/08/icon-SSP.svg" /><noscript><img width="1" height="1" src="https://pubmatic.com/wp-content/uploads/2022/08/icon-SSP.svg" class="attachment-thumbnail size-thumbnail" alt="icon of SSP" decoding="async" /></noscript> </figure> <h3> PUBMATIC SSP </h3> </div> <p>Curate inventory access across our unique, high-quality demand via flexible deal types and packaging while you control your audiences and data.</p> <a href="https://pubmatic.com/products/pubmatic-ssp-for-publishers/" id="solutions_CtvOttSolutions_PubmaticSsp"> Learn more<svg xmlns="http://www.w3.org/2000/svg" width="11.064" height="10" viewBox="0 0 11.064 10"> <path id="arrow-white" d="M4.681,8.582,7.3,5.957H0V3.972H7.3L4.752,1.418,6.17,0l4.894,5.035L6.1,10Z" fill="#39badd"/> </svg> </a> </li> <li class="pubm-solution__products_item"> <div class="pubm-solution__products_item__head"> <figure> <img width="1" height="1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E" class="attachment-thumbnail size-thumbnail" alt="Blue Activate logo icon" decoding="async" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/05/Icon-Activate.svg" /><noscript><img width="1" height="1" src="https://pubmatic.com/wp-content/uploads/2023/05/Icon-Activate.svg" class="attachment-thumbnail size-thumbnail" alt="Blue Activate logo icon" decoding="async" /></noscript> </figure> <h3> ACTIVATE </h3> </div> <p>Automate video buys on a single layer of technology to increase efficient access to your inventory and maximize working media spend.</p> <a href="https://pubmatic.com/products/activate/" id="solutions_CtvOttSolutions_Activate"> Learn more<svg xmlns="http://www.w3.org/2000/svg" width="11.064" height="10" viewBox="0 0 11.064 10"> <path id="arrow-white" d="M4.681,8.582,7.3,5.957H0V3.972H7.3L4.752,1.418,6.17,0l4.894,5.035L6.1,10Z" fill="#39badd"/> </svg> </a> </li> <li class="pubm-solution__products_item"> <div class="pubm-solution__products_item__head"> <figure> <img width="1" height="1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E" class="attachment-thumbnail size-thumbnail" alt="Connect logo icon" decoding="async" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/07/Icon-Connect-2023.svg" /><noscript><img width="1" height="1" src="https://pubmatic.com/wp-content/uploads/2023/07/Icon-Connect-2023.svg" class="attachment-thumbnail size-thumbnail" alt="Connect logo icon" decoding="async" /></noscript> </figure> <h3> CONNECT </h3> </div> <p>Enrich your impressions with protection and data with signals that deliver more value to buyers and more revenue to you, all with the control of sell-side tech.</p> <a href="https://pubmatic.com/products/connect-for-publishers/" id="solutions_CtvOttSolutions_Connect"> Learn more<svg xmlns="http://www.w3.org/2000/svg" width="11.064" height="10" viewBox="0 0 11.064 10"> <path id="arrow-white" d="M4.681,8.582,7.3,5.957H0V3.972H7.3L4.752,1.418,6.17,0l4.894,5.035L6.1,10Z" fill="#39badd"/> </svg> </a> </li> <li class="pubm-solution__products_item"> <div class="pubm-solution__products_item__head"> <figure> <img width="1" height="1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E" class="attachment-thumbnail size-thumbnail" alt="" decoding="async" data-lazy-src="https://pubmatic.com/wp-content/uploads/2022/04/icon-ott.svg" /><noscript><img width="1" height="1" src="https://pubmatic.com/wp-content/uploads/2022/04/icon-ott.svg" class="attachment-thumbnail size-thumbnail" alt="" decoding="async" /></noscript> </figure> <h3> OPENWRAP OTT </h3> </div> <p>Realize the full economic potential of programmatic CTV with unified budding for ad pod creation and optimization, purpose-built for AVOD.</p> <a href="https://pubmatic.com/products/openwrap-ott/" id="solutions_CtvOttSolutions_OpenwrapOtt"> Learn more<svg xmlns="http://www.w3.org/2000/svg" width="11.064" height="10" viewBox="0 0 11.064 10"> <path id="arrow-white" d="M4.681,8.582,7.3,5.957H0V3.972H7.3L4.752,1.418,6.17,0l4.894,5.035L6.1,10Z" fill="#39badd"/> </svg> </a> </li> </ul> </div> </section> <div class="product-case_studies-carousel-section"> <div class="container"> <div class="product-case_studies-carousel-head gs_reveal"> <div> <div class="bar big-bar yellow-bar"></div> <h3> CUSTOMER STORIES </h3> </div> </div> <div class="carousel product-case_studies-carousel gs_reveal"> <div class="carousel-item" title="Featured case studies slider item number 1" data-key="0"> <div class="carousel-item__text prlx-img" data-speed="0.03"> <div class="carousel-title"> <h3>Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign</h3> </div> <div class="carousel-content">A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…</div> <a href="https://pubmatic.com/case-studies/activate-exceeds-benchmarks-in-luxury-retailers-ctv-campaign/" class="btn btn-outline-black" id="solutions_CtvOttSolutions_CaseStudy_ActivateExceedsBenchmarksInLuxury">View case study</a> </div> <div class="carousel-item__image prlx-img" data-speed="0.06"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="Man at home relaxing while watching television" decoding="async" fetchpriority="high" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024.png 750w, https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024.png" class="img-responsive" alt="Man at home relaxing while watching television" decoding="async" fetchpriority="high" srcset="https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024.png 750w, https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/03/Thumb-Activate-Blinded-2024-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic"> <span class="value">100%</span> <span class="value-description"> Achieved<br>CTV CPC<br>Benchmark </span> </div> <div class="carousel-statistic"> <span class="value">+17%</span> <span class="value-description"> Above Online<br>Video VCR<br>Benchmark </span> </div> </div> </div> </div> </div> <div class="carousel-item" title="Featured case studies slider item number 2" data-key="1"> <div class="carousel-item__text prlx-img" data-speed="0.03"> <div class="carousel-title"> <h3>PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI</h3> </div> <div class="carousel-content">iQIYI International is one of the foremost online entertainment video services in China with a daily subscriber base of over 100 million. The company was founded in 2010 by Baidu, the company behind China’s largest search engine. The platform combines creative talent with technology to foster an environment for continuous innovation and the production of…</div> <a href="https://pubmatic.com/case-studies/pubmatics-ott-unified-auction-solution-drives-results-for-iqiyi/" class="btn btn-outline-black" id="solutions_CtvOttSolutions_CaseStudy_PubmaticsOttUnifiedAuctionSolution">View case study</a> </div> <div class="carousel-item__image prlx-img" data-speed="0.06"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="Young Asian businessman at home watching TV" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1.jpg" class="img-responsive" alt="Young Asian businessman at home watching TV" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2023/07/Thumb-OW-OTT-iQIYI-Case-Study-750x417-1-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic"> <span class="value">960%</span> <span class="value-description"> Increase in Bid<br>Requests </span> </div> <div class="carousel-statistic"> <span class="value">610%</span> <span class="value-description"> Increase in<br>Revenue </span> </div> </div> <div class="carousel-logo count-1"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20120%2050'%3E%3C/svg%3E" width="120" height="50" alt="logo" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/07/Logo-iQIYI-White.svg"><noscript><img src="https://pubmatic.com/wp-content/uploads/2023/07/Logo-iQIYI-White.svg" width="120" height="50" alt="logo"></noscript> </div> </div> </div> </div> <div class="carousel-item" title="Featured case studies slider item number 3" data-key="2"> <div class="carousel-item__text prlx-img" data-speed="0.03"> <div class="carousel-title"> <h3>PubMatic’s Unique Demand Delivers 282% YOY Revenue Increase for Local Now</h3> </div> <div class="carousel-content">Launched in 2016 and acquired as a part of Weather Channel by Allen Media Group, Local Now is the only free streaming service delivering content geofenced to your city. Local Now carries over 500+ channels, 20,000 movies and shows on-demand. Voted Best Streaming Platform by Digiday, Local Now reaches over 15 million monthly active users.</div> <a href="https://pubmatic.com/case-studies/pubmatic-unique-demand-delivers-revenue-increase-for-localnow/" class="btn btn-outline-black" id="solutions_CtvOttSolutions_CaseStudy_PubmaticsUniqueDemandDelivers282">View case study</a> </div> <div class="carousel-item__image prlx-img" data-speed="0.06"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="Two coworkers reviewing on laptop" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1.png 750w, https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1.png" class="img-responsive" alt="Two coworkers reviewing on laptop" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1.png 750w, https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2023/06/Thumb-SSP-LocalNow-Case-Study-750x417-1-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic"> <span class="value">+282%</span> <span class="value-description"> Y<font style="text-transform: lowercase;">o</font>Y revenue </span> </div> </div> <div class="carousel-logo count-1"> <img 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