CINXE.COM

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menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li 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class="relative title font-header leading-h1 text-mobile-secondary-header lg:text-secondary-header lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Conquer New Customer Acquisition: Spend Less to Acquire Your Best Customers</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Find and win more of the right customers through CDP-driven personalization and targeting – and intelligence to stop wasteful spending.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/product/" target="_self" rel="noopener">Explore the platform</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button 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detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div class="card-container card-dark bg-primaryBlue-100 text-white "><div id="card-container-fb67a98b-01e0-4db9-b1c0-b1750e13fd67" class="py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="relative container mx-auto grid md:grid lg:grid"><h2 class="text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]">Real results from Treasure Data customers</h2><div class="grid gap-5 lg:grid-cols-3 sm:grid-cols-3 grid-cols-2"><div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">88%</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">acquisition cost reduction (email)</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">3x</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">improvement in paid media conversion</p></div> <div class="card-vertical card-outer flex flex-col items-start rounded-[20px] py-[40px] px-[30px] dark-card bg-cardGradient2 flex md:flex lg:flex no-hover"><div class="flex md:flex lg:flex max-h-icon-default mb-[18px]"></div><h3 class="card-title font-medium leading-card-header text-mobile-4xl lg:text-4xl font-display mb-3 numeric flex md:flex lg:flex">30%</h3><p class="card-description font-display leading-[1.5] font-medium md:text-xl text-mobile-2xl md:text-2xl block md:block lg:block">savings on ad costs</p></div></div></div></div></div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Our marketing KPIs were better using first-party data than third-party data. And using first-party data is not only better – and cheaper to achieve – but we can deliver a better consumer experience in terms of personalization of messages.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" width="180" height="180" src="https://www.treasuredata.com/wp-content/uploads/2024/07/luiz-gama-headshot.png" alt="" class="wp-image-499488" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/luiz-gama-headshot.png 180w, https://www.treasuredata.com/wp-content/uploads/2024/07/luiz-gama-headshot-150x150.png 150w, https://www.treasuredata.com/wp-content/uploads/2024/07/luiz-gama-headshot-100x100.png 100w" sizes="(max-width: 180px) 100vw, 180px" /></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Luiz Gama</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Sr. Global Martech Manager</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">AB InBev</p></div></div><div class="quote-button mt-[70px]"><a class="btn-primary inline-block text-white text-mobile-button md:text-button px-[20px] py-[10px] md:px-[30px] md:py-[15.5px]" href="https://www.treasuredata.com/customers/ab-inbev">Read case study</a></div></div></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-53c78b27-68f4-4029-8436-6403c89ea8d1" class="cta-block cta-banner--pill py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical bg-white"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto md:py-[40px] lg:py-[80px] md:px-[100px] justify-between md:items-center lg:flex bg-colorGradient1 text-white p-6"><div class="cta-banner-text "><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">Try new customer acquisition calculator</h3></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-mobile-button lg:text-button w-fit btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-value-calculator/">Get your analysis</a></div></div></div></div></div></div><div class="wp-block-td-tabbed-content tdkb-alert"><div class="tab-light py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><a name="tabbed-content-2e0c6515-9dcd-4bdd-87cc-5ba53c9f57a7"></a><div class="container mx-auto"><div class="td-alert-heading flex-1 mb-[18px] md:mb-16 block md:block lg:block"><h2 class="font-header text-[30px] md:text-5xl">Top ways Treasure Data CDP improves new customer acquisition</h2></div><div class="tab-wrapper font-display text-primaryBlue-100 tab-wrapper-horizontal flex-col tab-light"><div class="link-container flex border-solid border-b md:border-b-0 md:border-r md:flex-1 flex-row"><ul class="tab-links flex flex-1 font-display text-l x-border-solid x-border-b overflow-scroll md:overflow-auto overflow-scroll flex-row border-b "><li data-push-state-id="lookalike-modeling" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Lookalike modeling</h3></li><li data-push-state-id="suppression" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Suppression</h3></li><li data-push-state-id="personalized-offers" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Personalized offers</h3></li><li data-push-state-id="web-app-personalization" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Web/app personalization</h3></li><li data-push-state-id="abandoned-cart" class="m-8 ml-2 mr-[70px] md:ml-0 flex-row items-center block md:block lg:block"><h3 class="text-nowrap text-base md:text-l leading-eyebrow md:leading-card-header">Abandoned cart</h3></li></ul><div class="flex hidden scroll-left-wrapper scroll-light"><button class="scroll-left-arrow"></button></div><div class="flex hidden scroll-right-wrapper scroll-light"><button class="scroll-right-arrow"></button></div></div><div class="tab-container html-content w-full md:pt-[60px] md:px-28 md:flex-3"><div class="wp-block-td-tabbed-wrapper tab-block"><div id="lookalike-modeling" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Increase customer acquisition using paid media lookalike modeling”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Make segmentation more efficient and effective by identifying high-value leads with similar attributes as your customers. Improve conversion rates with higher addressable customer rates.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Machine learning-powered analytics to pinpoint customer attributes and behaviors that indicate a high likelihood of conversion <br>-Segmentation tools to build a seed audience<br>-Activation capabilities to target high-potential profiles on advertising platforms (Google, Facebook, Instagram, LinkedIn, etc.)<br><br><strong>Real results:</strong> <a href=\”https://www.treasuredata.com/customers/maruti-suzuki/\”>Maruti Suzuki India Ltd.</a> saw up to 200% higher CTR on ads using lookalike modeling to target new customers.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View playbook”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/identifying-most-valuable-prospects-playbook”,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Increase customer acquisition using paid media lookalike modeling</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Make segmentation more efficient and effective by identifying high-value leads with similar attributes as your customers. Improve conversion rates with higher addressable customer rates.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Machine learning-powered analytics to pinpoint customer attributes and behaviors that indicate a high likelihood of conversion <br>-Segmentation tools to build a seed audience<br>-Activation capabilities to target high-potential profiles on advertising platforms (Google, Facebook, Instagram, LinkedIn, etc.)<br><br><strong>Real results:</strong> <a href="https://www.treasuredata.com/customers/maruti-suzuki/">Maruti Suzuki India Ltd.</a> saw up to 200% higher CTR on ads using lookalike modeling to target new customers.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/identifying-most-valuable-prospects-playbook">View playbook</a></div></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="suppression" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Slash wasteful spend with media suppression”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Exclude consumers who are unlikely to purchase from seeing certain campaigns, ads, or messages.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Identify customer attributes and behaviors in real time that indicate a low propensity to buy your products<br>-Create one-time and/or recurring segments of the suppressed audiences<br>-Suppress these audiences from your ads or messages on any channel to lower customer acquisition costs<br><br><strong>Real results: </strong><a href=\”https://www.treasuredata.com/customers/global-gaming-company/\”>A global gaming company</a> saved $15 million in ad costs in its first year with Treasure Data.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Slash wasteful spend with media suppression</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Exclude consumers who are unlikely to purchase from seeing certain campaigns, ads, or messages.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Identify customer attributes and behaviors in real time that indicate a low propensity to buy your products<br>-Create one-time and/or recurring segments of the suppressed audiences<br>-Suppress these audiences from your ads or messages on any channel to lower customer acquisition costs<br><br><strong>Real results: </strong><a href="https://www.treasuredata.com/customers/global-gaming-company/">A global gaming company</a> saved $15 million in ad costs in its first year with Treasure Data.</span><div class="cta-container flex flex-row"></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="personalized-offers" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Personalized private offers to convert shoppers to buyers”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Treasure Data helps target customers with the optimal message at the right time and channel to increase conversions. Send relevant offers, ads, and communications on your channel(s) of choice to your prospects and customers. <br><br><strong>How Treasure Data CDP helps:</strong><br>-Make predictions on any customer behavior using predictive scoring, such as next best offer<br>-Segment audiences with granular time/channel-based targeting <br>-Power personalized offers or message delivery on your website or other channels based on real-time customer behavior<br><br><strong>Real results:</strong> <a href=\”https://www.treasuredata.com/customers/subaru/\”>Subaru</a> lowers customer acquisition costs by 38%.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Personalized private offers to convert shoppers to buyers</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Treasure Data helps target customers with the optimal message at the right time and channel to increase conversions. Send relevant offers, ads, and communications on your channel(s) of choice to your prospects and customers. <br><br><strong>How Treasure Data CDP helps:</strong><br>-Make predictions on any customer behavior using predictive scoring, such as next best offer<br>-Segment audiences with granular time/channel-based targeting <br>-Power personalized offers or message delivery on your website or other channels based on real-time customer behavior<br><br><strong>Real results:</strong> <a href="https://www.treasuredata.com/customers/subaru/">Subaru</a> lowers customer acquisition costs by 38%.</span><div class="cta-container flex flex-row"></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="web-app-personalization" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col hidden md:hidden lg:hidden"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Personalize web/app experiences to encourage unknown visitors to convert”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Increase customer acquisition by personalizing engagement based on behaviors (e.g., previous browsing and/or purchase history) and attributes. Convert unknown visitors to known and then to purchase.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Collect data from unknown customers with our real-time data collection engine<br>-Identify known users and enrich their profile in real time<br>-Power personalized experience using real-time signals<br><br><strong>Real results:</strong> In its first year with Treasure Data, <a href=\”https://blog.treasuredata.com/blog/2024/01/30/customer-story-sci-year-one-use-cases/\”>Service Corporation International</a> improved website conversions as high as 43% with personalized experiences.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Personalize web/app experiences to encourage unknown visitors to convert</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Increase customer acquisition by personalizing engagement based on behaviors (e.g., previous browsing and/or purchase history) and attributes. Convert unknown visitors to known and then to purchase.<br><br><strong>How Treasure Data CDP helps:</strong><br>-Collect data from unknown customers with our real-time data collection engine<br>-Identify known users and enrich their profile in real time<br>-Power personalized experience using real-time signals<br><br><strong>Real results:</strong> In its first year with Treasure Data, <a href="https://blog.treasuredata.com/blog/2024/01/30/customer-story-sci-year-one-use-cases/">Service Corporation International</a> improved website conversions as high as 43% with personalized experiences.</span><div class="cta-container flex flex-row"></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div> <div class="wp-block-td-tabbed-wrapper tab-block"><div id="abandoned-cart" data-visible-mobile="true" data-visible-tablet="true" data-visible-desktop="true" class="tab-contents flex-1 w-full flex-col flex md:flex lg:flex"><div class="content-wrapper right flex flex-col-reverse gap-8 flex-col-reverse "><div class="content-section row-0 flex flex-1 justify-start items-center"><div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”LIGHT”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”Target cart abandoners with personalized messaging to complete their transactions”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Improve customer acquisition with those who need a final nudge. Treasure Data’s ability to capture all web and app activity can help you easily identify cart abandoners and encourage them to complete their purchase. <br><br><strong>How Treasure Data CDP helps:</strong><br>-Capture customer web and mobile app engagement activity, including add-to-cart events and product details<br>-Build a segment using engagement data and activate on the audience<br>-Re-engage the customer on the channel(s) of your choice and drive to conversion”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:”View playbook”,”ctaUrl”:”https://docs.treasuredata.com/articles/#!pd/abandoned-cart-playbook/a/h3_1644201065″,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:”Get a demo”,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”right”,”rowIndex”:0,”primaryButtonTargetBlank”:true,”secondaryButtonTargetBlank”:false}</div><div class="content-content flex" style="padding-right:0;padding-left:0px"><div class="hero-text "><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex">Target cart abandoners with personalized messaging to complete their transactions</h3><span class="html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Improve customer acquisition with those who need a final nudge. Treasure Data’s ability to capture all web and app activity can help you easily identify cart abandoners and encourage them to complete their purchase. <br><br><strong>How Treasure Data CDP helps:</strong><br>-Capture customer web and mobile app engagement activity, including add-to-cart events and product details<br>-Build a segment using engagement data and activate on the audience<br>-Re-engage the customer on the channel(s) of your choice and drive to conversion</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button" href="https://docs.treasuredata.com/articles/#!pd/abandoned-cart-playbook/a/h3_1644201065" target="_blank" rel="noreferrer noopener">View playbook</a></div></div></div></div></div></div> <div class="content-section row-0 flex flex-1 "><div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0px;padding-left:0"></div></div></div></div></div></div></div></div></div></div><div class="wp-block-td-cta-banner"><div id="cta-banner-f2b5ef18-06ac-470f-aefe-700daa1a46de" class="cta-block cta-banner--rect py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto"><div class="cta-banner-content block-container mx-auto flex flex-col lg:flex-row items-start md:items-center bg-colorGradient1 text-white rounded-[20px]"><div class="xrounded-[20px] cta-img flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" width="680" height="506" src="https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset.jpg" alt="30+ CDP use cases to boost new customer acquisition" class="wp-image-499540" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset.jpg 680w, https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-300x223.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/07/cdp-use-case-asset-600x446.jpg 600w" sizes="(max-width: 680px) 100vw, 680px" /></figure></div><div class="cta-right-column flex-col justify-center md:flex-1"><div class="cta-banner-text mb-8 lg:mb-0 md:flex-1"><h4 class="text-eyebrow relative title font-display font-semibold leading-eyebrow text-accentTurquoise-100 flex md:flex lg:flex">Cheatsheet</h4><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">30+ CDP use cases to boost new customer acquisition</h3><span class="text-subheading relative title font-display text-l mb-10 leading-[1.5] flex md:flex lg:flex"></span></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-header w-fit mx-auto text-mobile-button lg:text-button btn-primary-clear outline text-white" href="https://www.treasuredata.com/cdp-use-case-guide/" target="_blank" rel="noopener">Get the guide</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary mt-[15px] text-center sm:text-left sm:mt-0 sm:ml-6 arrow-white button text-mobile-secondary-button lg:text-secondary-button" href="https://www.treasuredata.com/resources/" target="_blank" rel="noopener">View all resources</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_b05cc5a2766295f96c2f7fc5f2d6748c" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical has-carousel"> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Explore our case studies</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-498114 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/06/subaru-case-study-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-489274 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/05/subaru-white.svg" srcset="" alt="Subaru Logo" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>Subaru reduces cost per acquisition by 38%</h3> <a href="https://www.treasuredata.com/customers/subaru/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/subaru/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] mr-[30px] bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-499560 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/07/an-industry-leaders-personalized-300x169.png" srcset="https://www.treasuredata.com/wp-content/uploads/2024/07/an-industry-leaders-personalized-300x169.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/07/an-industry-leaders-personalized-1024x577.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/07/an-industry-leaders-personalized-600x338.png 600w" alt="An industry leader’s personalized website improves conversion by 43%" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <img decoding="async" loading="lazy" class="md:!flex self-start wp-image-499568 max-w-28 lg:max-w-56 h-auto max-h-10 mb-6" src="https://www.treasuredata.com/wp-content/uploads/2024/07/service-corporation-international-logo.svg" srcset="" alt="Service Corporation International Logo" /> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>An industry leader’s personalized website improves conversion by 43%</h3> <a href="/blog/customer-story-sci-year-one-use-cases/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="/blog/customer-story-sci-year-one-use-cases/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> </div> <div class="arrows-wrapper flex flex-1 justify-end"> <div class="case-arrows relative"></div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; width: 110px;}.case-arrows .slick-prev{left:0px !important;height:30px;width:48px}.case-arrows 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