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class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/tiktok-marketing"/><meta itemProp="dateModified" content="2024-08-12T07:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/social-media-optimization" class="no-underline hover:text-link-light-hover topic-link">Social Media Optimization</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2025 Guide to TikTok Marketing: Effective Tips and Strategies</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Unlock the power of TikTok for your business. Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/neal-chauhan" class="no-underline" itemProp="url"><span itemProp="name">Neal Chauhan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Aug 12, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20marketing_46bfc85d-4839-4f09-9950-004bb7f26243.jpg?v=1730388934&originalWidth=1848&originalHeight=782" alt="Graphic representation of a mobile phone with a watch image overlaid with a tiktok app icon" 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leadpage__content marketing-button hide--mobile block--bordered"></div><div><div> <p>If you’re building a social media strategy today, it’s worth considering TikTok. With short-form video offering the <a href="https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/" rel="nofollow noopener noreferrer" target="_blank">largest return on investment</a> and TikTok poised to <a href="https://www.statista.com/forecasts/1142687/tiktok-users-worldwide" rel="nofollow noopener noreferrer" target="_blank">reach</a> 2.2 billion users by 2027, it’s as powerful as any other “big” platform.</p> <p>In the world of TikTok, genuine content reigns supreme. More than on other social media platforms, users favor raw and engaging <a href="/id/blog/tiktok-video-ideas">TikTok videos</a> over highly edited, curated posts. This contrasts with the type of content brands typically produce for platforms like <a href="/id/blog/social-media-marketing-strategy">Instagram and Facebook</a>. </p> <p>This stylistic difference is why TikTok creators seemingly have an intimate connection with their audience. It’s something that’s been hard to match elsewhere. While TikTok is an incredibly noisy platform, it’s a potential goldmine for creators who can strike the perfect balance between authenticity and marketing.</p> </div> <p>Ahead, learn how to use TikTok marketing as part of your brand’s overall marketing strategy, read tips for best practices on the platform, and get inspired by successful brands using TikTok for marketing today.</p> <h2 id="1">What is TikTok marketing?</h2> <p>TikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using <a href="/id/blog/best-hashtags-for-tiktok">popular TikTok hashtags</a>, and incorporating <a href="/id/blog/tiktok-influencer-marketing">TikTok influencers</a> into promotional campaigns.</p> <center><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/RIy9ZN3B5CA?si=wAYKls_8UH5tRnme&enablejsapi=1&origin=https%3A%2F%2Fwww.shopify.com" class="absolute inset-0 w-full h-full"></div></div></center> <h2 id="2">Benefits of TikTok marketing</h2> <p>The biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two consist largely of people you already know and channels you already follow. TikTok reverses this algorithm, prioritizing videos from creators you’ve never seen before. This gives marketers one of the biggest benefits of TikTok marketing: the reach to get your content in front of broader audiences, regardless of your follower count.</p><div id="text-cta" class="hidden lg:block"></div> <p>TikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. With TikTok, you can also add a “link in bio,” which makes the platform ripe for marketing and selling.</p> <p>If you’re trying to reach a younger demographic, TikTok is an especially useful tool—62% of its audience falls into the <a href="https://www.oberlo.com/blog/tiktok-statistics" rel="nofollow noopener noreferrer" target="_blank">10- to 29-year-old</a> age group. Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the <a href="/id/blog/tiktok-algorithm">TikTok algorithm</a> to manufacture virality.</p> <p>Here are just a few of the benefits of using TikTok for your marketing.</p> <ul> <li><a href="#11">Every video has a chance for virality</a></li> <li><a href="#12">People are buying what they see</a></li> <li><a href="#13">TikTok influencer marketing is huge</a></li> <li><a href="#14">TikTok works well with Instagram</a></li> </ul> <h3 id="11">Every video has a chance for virality</h3> <p>The Facebook algorithm tends to favor content from friends and family. This means it prioritizes people and content you already know.</p> <p>By contrast, TikTok prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to <a href="/id/blog/how-to-go-viral-on-tiktok">go viral on TikTok</a>, no matter how many followers you have. </p> <h3 id="12">People are buying what they see</h3> <p>Whether you use <a href="/id/blog/tiktok-ads">TikTok ads</a> or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to one study, <a href="https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-the-platform/" rel="nofollow noopener noreferrer" target="_blank">nearly half</a> of TikTokers make purchases from brands they see in the app. </p> <p>Product-based <a href="/id/blog/tiktok-trends">social media trends from TikTok</a> have even generated a now well-known phrase and hashtag: “<a href="https://www.buzzfeed.com/alifacc/tik-tok-made-me-buy-it-products-you-shouldnt" rel="nofollow noopener noreferrer" target="_blank">TikTok made me buy it</a>.” TikTok users frequently buy products they discover on the platform. Some industries perform better than others, with 89% of TikTok users polled in one <a href="https://www.styleseat.com/blog/social-media-influencers/" rel="nofollow noopener noreferrer" target="_blank">survey</a> saying they purchased a beauty product after seeing it on TikTok. </p> <p><a href="/id/blog/tiktok-shopping">TikTok shopping</a> continues to evolve, with brands and creator’s using the <a href="/id/blog/tiktok-ecommerce">platform’s native shopping features</a> and ecommerce integrations to simplify the path from viewer to customer. This approach allows for in-app purchases, reducing barriers to conversion.</p> <h3 id="13">TikTok influencer marketing is huge</h3> <p>With that discovery power, more brands are seeing the value in working with creators to promote products and services. These creators can <a href="/id/blog/make-money-on-tiktok">make money on TikTok</a> by partnering with brands for sponsored content, where they showcase products or services in their videos. </p> <p>Creators on TikTok can amass millions of followers. And the best part? <a href="/id/blog/niche-markets">Niches</a> work well on the platform. So much so that when a niche gathers steam on the app, it becomes known as its own TikTok space or subculture, such as #booktok, #fiilmtok, #cleantok, and #gaytiktok.</p> <p>As with <a href="/id/blog/influencer-marketing">influencer marketing</a> on any other platform, the key is finding the right influencer for your brand. But with these established niches, you can easily find influencers in your space.</p> <h3 id="14">TikTok works well with Instagram</h3> <p>If you’ve already built a presence on Instagram, here’s the good news: TikTok has native features that link up to Instagram. First, there’s the Instagram link button on your TikTok profile page (which is separate from the external link option). This means people can easily check out your Instagram account from your TikTok.</p> <p>Second, there’s automatic sharing to Instagram. This means that when you post a video on TikTok, you can opt to automatically share it to your Instagram Stories and/or Instagram feed simultaneously.</p> <p>“I think the beauty of TikTok is that it cross-pollinates to Instagram and YouTube,” says Nadya Okamoto, founder of <a href="https://www.itsaugust.co/shop/" rel="nofollow noopener noreferrer" target="_blank">August</a>. “So as we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.”</p> <h2 id="3">How to create a TikTok marketing strategy</h2> <p>To ensure your TikTok marketing efforts are focused and will bring you closer to your business goals, take the following steps to create your marketing campaigns on TikTok;</p> <ol> <li><a href="#21">Set up a TikTok business account</a></li> <li><a href="#22">Define your target audience</a></li> <li><a href="#23">Understand the platform’s landscape</a></li> <li><a href="#24">Figure out your promotion strategy</a></li> </ol> <h3 id="21">1. Set up a TikTok business account</h3> <p>A TikTok business account is a great way to learn about trends and become a TikTok pro. The platform offers a commercial music library for business creators, performance and audience data, and a web business suite. </p> <p>Setting up a TikTok business account is easy and is the first step in using TikTok for marketing. Start by downloading the TikTok app from the Apple App Store or Google Play store. Then register for a TikTok account and follow these steps:</p> <ol> <li>Head to your profile page.</li> <li>Tap the hamburger icon in the top right corner, then select Settings and Privacy.</li> <li>Under Account, tap Switch to Business Account.</li> <li>Follow the instructions provided to switch your account type.</li> </ol> <h3 id="22">2. Define your target audience</h3> <p>We know TikTok is a popular platform for <a href="/id/blog/how-to-market-to-gen-z">Gen Z consumers</a>, but that’s not the only demographic using it. <a href="/id/blog/gen-alpha">Gen Alpha</a> is an emerging demographic of future consumers on the platform, and TikTok usage has even grown in the boomer segment. </p> <p>To identify your audience on TikTok, paint a picture of the people most likely to convert into customers:</p> <ul> <li> <strong>Location:</strong> Where do your ideal customers physically live? Even knowing just the country can help. But if you’re a local business or only want to serve a specific area then you should isolate those places.</li> <li> <strong>Age:</strong> What is the age range of your customer? Keep this as broad as possible, unless you know for sure your target customer is at a certain point in their life. </li> <li> <strong>Gender:</strong> What gender do they identify as? This might be unimportant or essential, depending on your brand.</li> <li> <strong>Interests:</strong> What are their interests/hobbies/passions? These help with potential content ideas and audience targeting (e.g., cooking, hip-hop dance, yoga).</li> <li> <strong>Career/industry:</strong> What industry do they work in and what job titles have they held? Again, this might not be as relevant, depending on your brand.</li> <li> <strong>Income level:</strong> What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money on premium products?</li> <li> <strong>Relationship status:</strong> Are they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.</li> <li> <strong>Favorite sites/apps:</strong> What type of websites do they keep bookmarked? Do they browse Instagram or Pinterest daily? Are there specific apps they couldn’t live without?</li> <li> <strong>Motivation to buy:</strong> What reasons would this person have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?</li> <li> <strong>Buying concerns:</strong> Why might they choose not to buy your product? Are they worried about the quality?</li> <li> <strong>Other info:</strong> Anything else that isn’t covered but would be worth mentioning, such as education, stage in life (parents with newborn kids), events they attend, etc.</li> </ul> <h3 id="23">3. Understand the platform’s landscape</h3> <p>On TikTok, you have two competitors: your business competition (who you’ve likely already identified) and your content competition. Like other social media platforms, TikTok is filled with individuals and brands alike, so you’re not only competing with other businesses but also other creators.</p> <p>Take a look at your business competitors and see if they have a TikTok presence. If they do, look at the types of things they post and which posts have significant levels of engagement. This can clue you into what their audience likes, which is probably somewhat similar to what your audience will like. Just remember to create your own unique content—no stealing ideas here!</p> <p>Then spend time looking at TikTok content itself to see what is already produced in your space. Search hashtags, take note of <a href="/id/blog/how-to-find-trending-sounds-tiktok">trending sounds</a>, and pay attention to what comes up on your For You page. Notice any overlaps from these posts with your business competition.</p> <p>“What we really understood from TikTok is that the algorithm and the way the platform works is completely different from Instagram, where you have to be super mindful of how many times a day you’re posting,” says Nadya.</p> <h3 id="24">4. Figure out your promotion strategy</h3> <p>In addition to investing time and energy into creating your branded TikTok profile and videos, you can supercharge your marketing efforts in TikTok with influencers and paid advertising.</p> <p>Serving as a form of social proof, <a href="/id/blog/influencer-marketing">influencer marketing</a> puts your brand and products in front of someone else’s audience. And influencer marketing is huge on TikTok, especially as it’s a creator-focused platform, like Snapchat.</p> <p>Shopify merchant <a href="https://peaceoutskincare.com/" rel="nofollow noopener noreferrer" target="_blank">Peace Out Skincare</a> partnered with an influencer to promote its acne line. The brand gifted its products to TikTok influencers, two of whom collaborated on a video. The video earned 12 million views, 2.4 million likes, 60,000 shares, and $15,000 in product sales in a single day. <a href="/id/blog/peace-out-skincare-tiktok">The video trended</a> for months after its original posting, fueling a steady stream of sales past that initial surge.</p> <p>To work with TikTok influencers in your marketing strategy, scout influencers on the platform to see who resonates with your industry and audience. Reach out through messages directly on the platform and send free products in exchange for a video of their experience and honest feedback. This is great for marketing and also for product teams.</p> <p>As far as paid advertising goes, TikTok Ads Manager grants you access to a set of tools that can help you increase the visibility of your ads to a defined audience. <a href="https://www.omololajewellery.com/en-ca" rel="nofollow noopener noreferrer" target="_blank">Omolola Jewellery</a> uses a combination of organic posts and paid TikTok ads to reach new audiences. This was especially helpful in supporting its business during the pandemic lockdowns, when customers may not have been able to safely visit Omolola’s physical store.</p> <h2 id="4">10 TikTok marketing tips</h2> <p>With your strategy set, it’s time to put your plan into action. Keep these TikTok best practices and tips in mind when creating and posting your TikTok marketing content.</p> <ol> <li><a href="#31">Be authentic</a></li> <li><a href="#32">Go live</a></li> <li><a href="#33">Get the gear</a></li> <li><a href="#34">Keep it simple</a></li> <li><a href="#35">Connect in the comments</a></li> <li><a href="#36">Consider accessibility and legibility</a></li> <li><a href="#37">Take advantage of features</a></li> <li><a href="#38">Post consistently</a></li> <li><a href="#39">Experiment with TikTok Stories</a></li> <li><a href="#40">Monitor your TikTok analytics</a></li> </ol> <h3 id="31">1. Be authentic</h3> <p>With so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.</p> <p>Before starting your marketing efforts, spend time on TikTok. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own engaging content.</p> <p>TikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.</p> <p>Since most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels. </p> <p>Brands like <a href="https://www.tiktok.com/@ryanair?lang=en" rel="nofollow noopener noreferrer" target="_blank">Ryanair</a> and <a href="https://www.tiktok.com/@scrubdaddy?lang=en" rel="nofollow noopener noreferrer" target="_blank">Scrub Daddy</a> are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.</p> <h3 id="32">2. Go live</h3> <p>One way to build a human connection with your audience is by taking advantage of TikTok’s <a href="https://www.tiktok.com/live?lang=en" rel="nofollow noopener noreferrer" target="_blank">LIVE feature</a>, which lets creators connect directly with followers through a livestream. Going live is one of the best ways to stand out on TikTok. </p> <p>The app will push a notification to your followers that you’ve started livestreaming, and your stream will be pinned to the top of their For You page. With millions of creators currently on the platform, this real estate is priceless. TikTok heavily promotes the going-live feature, and it’s surprisingly easy to do.</p> <p>Jot down a few talking points for common questions and update your list after every TikTok LIVE. Do your best to answer all appropriate questions during a LIVE and be sure to thank followers who “gift” you stickers/emojis, as there’s a small monetary value associated with them. </p> <p>Scheduling is also super important. While spur-of-the-moment livestreams are awesome, sticking to a livestream schedule will help <a href="/id/blog/building-community">build a community</a> around your stream. </p> <p>Some excellent TikTok LIVE formats include: </p> <ul> <li>Q&A sessions</li> <li>Behind-the-scenes videos</li> <li>Informal hangout streams</li> <li>“Work with me” sessions</li> <li>Tutorials</li> <li>Interviews with special guests</li> </ul> <p>💡Tip: If you’re creating a livestream schedule, be sure to account for your followers’ time zones and pick a time when most people aren’t at school or work. This is a great way to boost viewership when you’re first starting to <a href="/id/blog/how-to-go-live-on-tiktok">grow your community via TikTok LIVE</a>.</p> <h3 id="33">3. Get the gear</h3> <p>Videos should be filmed directly from the TikTok app on a smartphone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting.</p> <p>You can shoot TikTok videos using more professional equipment and editing tools but often the time required to create this content isn’t always worth the results.</p> <p>Sound is something that shouldn’t be compromised, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares. </p> <h3 id="34">4. Keep it simple</h3> <p>Just like you can’t pack an entire novel into a tweet, you can’t fit an entire movie into a TikTok. To keep content digestible, your videos should be short and sweet. </p> <p>Stick to 15-second videos sharing high-level information, and pepper in 60-second deep dives to explain details further. If a topic is super important, you’re can break it down into multiple 15-second videos to keep viewership and replay ability high.</p> <p>Think of each TikTok video as a unique story you’re sharing with your audience. Too little content and they might be unsatisfied; too much content and you may lose interest. </p> <p>If the average video on a For You page hovers between seven and 10 seconds, a 60-second upload will feel like a movie—something many users don’t have the attention span for.</p> <h3 id="35">5. Connect in the comments</h3> <p>TikTok’s discovery algorithm is amazing at getting your video in front of potential followers, but that’s only half the battle. Once the algorithm grabs someone’s interest, it’s your job to reel them in.</p> <p>TikTok comments are an amazing place for conversation, communication, and explanation. As often as you can, hop into the comments and communicate with your viewers. You can also simply like comments you want to acknowledge that don’t warrant a written response. </p> <p>As your posts gain traction and replying to comments takes up too much time, address them at scale. Create a document of guidelines for yourself to break down frequent comment types and determine which types you can reasonably respond to. Then respond to recurring comments in an FAQ-like format via a longer video, a livestream, or a video response.</p> <p>TikTok also includes generous filtering functionality to make your life easier, automatically removing comments that use certain keywords or phrases. That can help you minimize interactions with trolls or spam. </p> <p>Comments are an important part of the TikTok experience, and there’s no excuse not to interact with every single comment until your channel has grown to the point where that isn’t possible. Few brands do this, which will help you stand apart.</p> <p>💡Tip: It’s OK, and even encouraged, to remove inappropriate comments. You can do this by holding the + key and then opting to delete. Content moderation like this is a core part of building a healthy community online. </p> <h3 id="36">6. Consider accessibility and legibility</h3> <p>There’s a reason you see successful TikTok creators bake in titles at the start of their videos. If you’re scrolling through their profile, it’s an easy way to get a preview of what’s to come. You can use colored titles to help categorize your videos in an effort to help direct viewers to content they might be interested in and boost viewership.</p> <p>Keep in mind that TikTok’s user interface is overlaid on the bottom and right sides of your screen, so make sure those titles fall in the middle. Since each type of phone uses a different aspect ratio, keeping important content away from the edges can help ensure everyone can see it.</p> <p>To cater to all TikTok users, use closed captions on your videos wherever possible. This ensures your videos are accessible to all audiences, in all contexts. The app’s timed text feature makes this super easy, and it only takes a couple of extra minutes.</p> <h3 id="37">7. Take advantage of features</h3> <p>TikTok always pumps out new features—animated GIF stickers, titles, and new filters are among some of the popular TikTok upgrades. So while the algorithm is kept secret, you can focus on using these new tools to keep your feed looking fresh for your audience.</p> <p>We also suggest looking into <a href="https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en" rel="nofollow noopener noreferrer" target="_blank">TikTok’s beta program</a>, as it may offer you brand-new <a href="/id/blog/free-content-marketing-creation-tools">content creation tools</a> that most users haven’t seen yet. This can be a great way to stay on the cutting edge of what the platform is working on so you can stay a step ahead of your competition.</p> <h3 id="38">8. Post consistently</h3> <p>Many creators have seen amazing results from sticking to a <a href="/id/blog/best-time-to-post-on-tikok">posting schedule</a>. We suggest posting one to two times each day and going live a couple of times each week. This cadence keeps your content fresh and interesting without overloading your followers with videos.</p> <p>Since so many new videos are constantly added to the platform, it’s important to keep feeding the algorithm new and exciting content of your own.</p> <h3 id="39">9. Experiment with TikTok Stories </h3> <p>TikTok Stories are giving brands another way to experiment with ephemeral content, mirroring the success of Instagram Stories and Snapchat. This short-lived format is perfect for sharing candid behind-the-scenes moments or dropping hints about an upcoming product launch. The goal is to keep your followers guessing. TikTok Stories also let you play with the platform’s interactive features like polls or countdown timers. For example, a sports drink brand might ask their audience whether their next flavor should be Piña Colada or Cherry Lime, bringing them into the product development process. </p> <p>Don’t overthink it. TikTok Stories are quick, authentic snippets that complement your main content strategy. Plus, you can easily repurpose your Instagram Stories content here, or stitch together your TikTok Stories into a full video later on. </p> <h3 id="40">10. Monitor your TikTok analytics </h3> <p>To keep tabs on your TikTok performance, keep a close eye on the app’s built-in analytics. Simply tap the “Profile” tab, hit the hamburger menu in the top right, and select “Creator tools” then “Analytics.” It’s a treasure trove of insights right at your fingertips where you’ll find data on your post views, profile views, likes, comments, shares, traffic sources, search queries, and more. It’s all neatly organized into different sections like “Overview,” “Content,” “Viewers,” and “Followers.”</p> <p>Use these user data insights to refine your content strategy on TikTok. Pay attention to which videos are hitting the mark and why, then adapt your content to give your audience more of what they love. For instance, check the “Search queries” section to see how people are finding your content and consider doubling-down on the most popular terms or topics to increase your visibility.</p> <h2 id="5">5 TikTok marketing examples</h2> <p>What does great marketing look like on TikTok? Get inspired by five examples of ecommerce businesses that are killing it on TikTok—and driving sales. </p> <ol> <li><a href="#41">Rare Beauty</a></li> <li><a href="#42">Tropeaka</a></li> <li><a href="#43">Our Place</a></li> <li><a href="#44">TileCloud</a></li> <li><a href="#45">Crocs</a></li> </ol> <h3 id="41">1. Rare Beauty </h3> <p><a href="https://www.rarebeauty.com/" rel="nofollow noopener noreferrer" target="_blank">Rare Beauty</a> is a makeup and cosmetics brand founded by singer and actress Selena Gomez. While the company’s TikTok strategy benefits from the star power of its famous founder, Rare Beauty has also developed a distinctive approach to content on the platform. It actively participates in trends and collaborate with well-known beauty influencers like Vidya and Glamzilla, creating a relevant and appealing presence that goes beyond celebrity association.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@rarebeauty/video/7393771184292252959" data-video-id="7393771184292252959"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="42">2. Tropeaka</h3> <p><a href="https://tropeaka.com/" rel="nofollow noopener noreferrer" target="_blank">Tropeaka</a> is an Australian-based company specializing in premium, nutrient-dense wholefood formulas. It’s known for its high-quality products and commitment to social and environmental causes. Tropeaka has embraced TikTok as a platform to showcase its versatility and values. </p> <p>For instance, it shared how to make Double Chocolate Protein Oatmeal Cookies using its Rich Double Chocolate Protein Collagen and Cacao Powder. Videos like this show off the flexibility of its blends beyond simple shakes or smoothies.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7390626670564166918" data-video-id="7390626670564166918"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <p><a href="https://www.linkedin.com/in/christineannechiang/" rel="nofollow noopener noreferrer" target="_blank">Christine Chiang</a>, a marketing consultant at Tropeaka, notes that experimentation is core to the brand’s TikTok strategy. “During our weekly meetings, we bring a mix of original ideas and trends to the table, developing them into halfway fleshed-out content concepts for Tropeaka,” she says. “This committee then selects the ideas with the most impact and scalability, ensuring the content can be repurposed across different platforms. The rest of our content is driven by spontaneity and gut feeling, which is what TikTok should be about: fun.”</p> <h3 id="43">3. Our Place</h3> <p><a href="https://fromourplace.com/" rel="nofollow noopener noreferrer" target="_blank">Our Place</a> is a kitchenware company known for its innovative pots, pans, and cooking accessories. It uses TikTok to introduce viewers to the utility of its products through mouth-watering cooking content. Its videos cater to food enthusiasts and casual TikTok users alike, offering practical recipes and culinary inspiration. While Our Place products are featured in its content, they often play a supporting role, allowing the food to take center stage. </p> <p>For example, one vertical video shows the creation of a Brazilian lemonade using the brand’s Splendor Blender, highlighting the product’s capabilities while largely focusing on the refreshing recipe.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ourplace/video/7375937250925743406" data-video-id="7375937250925743406"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="44">4. TileCloud</h3> <p><a href="https://tilecloud.com.au/" rel="nofollow noopener noreferrer" target="_blank">TileCloud</a> is an Australian company that aims to simplify and inspire the tile-buying process for home renovators. Their mission is to empower individuals to confidently tackle their renovation projects by providing expert design support, inspiring content, and exceptional customer service.</p> <p>On TikTok, TileCloud has crafted a diverse content strategy that resonates with DIY and home renovation enthusiasts. Its feed is a mix of décor inspiration and trendy content, often incorporating popular TikTok sounds to increase engagement. It’s not afraid to experiment with different content formats, including TikTok’s photo carousel feature, which complements its video-based content. TileCloud often also features employees in its tile-laying demonstrations, adding a personal touch to its brand presence on the platform.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983" data-video-id="7363513549194398983"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <p><a href="https://www.linkedin.com/in/ella-viney-7b4642277/" rel="nofollow noopener noreferrer" target="_blank">Ella Viney</a>, a social media creator at TileCloud, encourages brands to try new things and take creative risks on TikTok. “Balancing originality with trending content is crucial for us,” Ella says. “While we produce original content that showcases our expertise—like analyzing interior design aesthetics or demonstrating tile laying techniques—we also keep an eye on trending sounds and formats on TikTok. </p> <p>“This strategy ensures that we maintain engagement by leveraging popular trends while offering our unique perspective and expertise. I also believe that having a dedicated team that values social media and invests time in staying inspired has been instrumental in consistently generating fresh ideas.”</p> <h3 id="45">5. Crocs </h3> <p><a href="https://www.crocs.com/" rel="nofollow noopener noreferrer" target="_blank">Crocs</a> is a footwear company known for its distinctive foam clogs. Once considered an unconventional and often criticized brand, Crocs has successfully transformed its image into a trendy, must-have fashion item. Their TikTok strategy has played an important role in this reimagining, helping them amass more than two million followers on the platform. </p> <p>Crocs excels at adapting to current trends and pop culture moments. For instance, when the Netflix show <em>Bridgerton</em> was trending, Crocs quickly <a href="https://www.tiktok.com/@crocs/photo/7381497918408166698" rel="nofollow noopener noreferrer" target="_blank">curated a selection of their shoes</a> and decorative pins (known as Jibbitz) to match the show’s Regency-era aesthetic, complete with pastel colors, pearls, and ornate designs.</p> <h2 id="6">5 TikTok marketing trends</h2> <p>To succeed on TikTok, brands should stay attuned to the platform’s unique opportunities and current trends, creating video content that feels natural and authentic. Simply copying strategies from other social media platforms won’t be effective—TikTok needs a more tailored approach. </p> <p>Here are five TikTok marketing trends to consider as you craft your strategy for the app:</p> <ol> <li><a href="#51">Keep up with meme culture</a></li> <li><a href="#52">Encourage UGC content</a></li> <li><a href="#53">Attach a face (or two) to your brand</a></li> <li><a href="#54">Build a recurring content series</a></li> <li><a href="#55">Stitch or duet popular and relevant videos</a></li> </ol> <h3 id="51">1. Keep up with meme culture </h3> <p>To stay on top of TikTok’s ever-changing meme culture, let the <a href="https://www.tiktok.com/explore" rel="nofollow noopener noreferrer" target="_blank">Explore page</a> act as your compass. This section serves as the digital pulse of the platform, letting users know what’s trending—from the latest choreography spreading across creators to the newest prank to pull. Don’t forget to keep an ear out for trending sounds—they’re often at the heart of meme-worthy content and can give you a signal on what’s about to blow up.</p> <p>TikTok trends often mirror what’s buzzing in pop culture, whether it’s a blockbuster movie or a catchy new song. But here’s the key: Don’t feel pressured to hop on every trend bandwagon. Only join in when there’s a genuine opportunity for your brand to add to the conversation.</p> <p>When Taylor Swift released <em>The Tortured Poets Department</em> in 2024, TikTok was instantly flooded with content featuring her new songs. <a href="https://www.stanley1913.com/" rel="nofollow noopener noreferrer" target="_blank">Stanley</a>, the popular drinkware company, capitalized on this trend by creating a carousel video that paired its colorful products with each track’s mood, resulting in over 3.5 million views and more than 410,000 likes.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@stanleybrand/video/7364818227123227946" data-video-id="7364818227123227946"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="52">2. Encourage UGC content</h3> <p><a href="/id/blog/user-generated-content">User-generated content (UGC)</a> is core to TikTok and smart brands are incorporating it into their marketing strategy. UGC is essentially content created by your customers or fans, showcasing your products or services in their own unique way. On TikTok, this might be an unboxing video or a talking video providing an honest review.</p> <p>The beauty of UGC lies in its authenticity—it’s not your brand talking, it’s real TikTok users sharing their experiences. To encourage UGC, try running contests, creating branded hashtags, or simply reaching out to your biggest fans. Once you’ve got a collection of great UGC, you can take it to the next level with <a href="https://ads.tiktok.com/help/article/spark-ads-faq?lang=en" rel="nofollow noopener noreferrer" target="_blank">TikTok’s Spark Ads</a>. These ads let you boost organic content, including UGC, giving it more visibility while maintaining that authentic, native feel.</p> <p>“Luckily, we have a dedicated fan base and a creator program that consistently posts about Tropeaka,” says Christine. “However, to get specific content or messaging, especially during new product launches, we have a robust process that ranges from creator selection by channel to briefing hooks and messaging to stay top of mind. UGC is crucial in building authenticity, fosters trust, and almost serves a point of aspiration for our customer. You’ll find UGC is distributed across almost every piece of content.”</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7372035542994783505" data-video-id="7372035542994783505"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="53">3. Attach a face (or two) to your brand </h3> <p>While Instagram and Facebook marketing often revolves around showcasing products, TikTok users crave a more personal connection. On this platform, people want to engage with humans, not just faceless brands. To bridge this gap, consider introducing your audience to the people behind your brand.</p> <p>This might involve featuring founders, team members, or a combination of both in your TikTok content. By putting faces to your brand name, you create a more authentic and relatable presence on the platform. </p> <p>Christine and the marketing team at Tropeaka have worked to get the company’s co-founder and CEO, <a href="https://www.tiktok.com/@calashall?lang=en" rel="nofollow noopener noreferrer" target="_blank">Caleb Marshall</a>, in front of the camera. “Getting executives involved in content creation isn’t essential for all brands, but it can be extremely powerful,” she says. “The data shows that executive involvement can significantly boost performance and customer trust. They also provide a relatable face, deep industry knowledge, and reinforce the brand’s mission.”</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tropeaka/video/7376821924799859969" data-video-id="7376821924799859969"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="54">4. Build a recurring content series </h3> <p>While TikTok thrives on novelty, users often seek out familiar content from their favorite creators. Many eagerly await the next NYC restaurant review from their go-to foodie creator or an unboxing video from their preferred tech reviewer. Brands can adopt this strategy by developing their own recurring content series. By creating a consistent, recognizable format, you offer your audience something familiar and enjoyable to look forward to.</p> <p>At TileCloud, Ella developed a 30-day series that brought viewers’ Pinterest boards to life using the brand’s tile products. This interactive campaign engaged the audience by soliciting Pinterest board submissions, which were then transformed into TikTok videos, showcasing both user-generated inspiration and TileCloud’s expertise.</p> <p>“I put myself in our followers’ shoes and thought about what would really excite and educate them. That’s when the idea hit me: Why not show how to turn their Pinterest boards into reality?” says Ella. “I also thought it would be a fun idea to choose a followers board each day so they could check in and see if they got selected. Seeing their reactions has been the best part!”</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447" data-video-id="7376494234045533447"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h3 id="55">5. Stitch or duet popular and relevant videos </h3> <p>Thinking like a creator is key to brand success on TikTok, and using TikTok features known as Stitches and Duets is no exception. Creators often use Stitches to add their commentary or reaction to a portion of another user’s video, transforming the original content. Duets are slightly different, allowing creators to film alongside an existing video, creating a split-screen effect that’s perfect for reactions, collaborations, or challenges.</p> <p>Brands can use these features to join relevant conversations. This might mean responding thoughtfully to a negative review, expressing gratitude for positive feedback, or participating in discussions related to your products or broader industry. However, approach Duets and Stitches with caution—if your content starts looking too promotional, you might need to pay creators for usage rights. </p> <p><a href="https://vessi.com/" rel="nofollow noopener noreferrer" target="_blank">Vessi</a> is a footwear company known for its waterproof sneakers. When a viral TikTok clip showed a woman accidentally losing her clog in a body of water, Vessi cleverly duetted the video, offering to send her a pair of its waterproof shoes and demonstrating how its sneakers can be fully immersed without damage.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@vessi/video/7344152388774792454" data-video-id="7344152388774792454"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;" data-gtm-yt-inspected-102563954_312="true"> </iframe> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB&referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <h2 id="7">Connect with shoppers on TikTok</h2> <p>Harness the power of TikTok’s billion-strong user base to connect with a new generation of shoppers who are ready to discover and purchase products directly through the platform. </p> <p>Create a free TikTok Business Account and integrate it with Shopify to manage your inventory, orders, and promotional efforts, all from one centralized dashboard. Dive into the world of short-form video content, collaborate with influential creators, and <a href="/sell-on-tiktok?itcat=coreblog&itterm=shopify-tiktok-sales-channel-cta">use TikTok’s powerful advertising tools</a> to show off and sell your products in creative ways.</p> <hr> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Set up shop on TikTok</p> <p>Help boost sales with creative content that converts the next generation of customers.</p> <p><a class="marketing-button marketing-button--small" href="/sell-on-tiktok" target="_blank">Install </a></p> </div> <hr> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/pinterest-tools">10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing</a></li><li class="mt-2"><a href="/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/dropshipping-success">6 Tips for How To Be a Successful Dropshipper (Full Playbook)</a></li><li class="mt-2"><a href="/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/blog/link-in-bio">How to Make Your Link in Bio Pop with Linkpop</a></li><li class="mt-2"><a href="/blog/user-generated-content">User-Generated Content- How to Rally Customers to Create Content with You</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="8">TikTok marketing FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is TikTok marketing worth it?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>TikTok marketing can offer meaningful returns for brands willing to invest in a thoughtful strategy, often with lower costs and effort compared to traditional marketing channels. The platform provides ample opportunities for brands to connect with potential customers in creative and authentic ways. For some brands, like Duolingo, TikTok has become a platform where their marketing efforts have taken on a life of their own, generating viral content and fostering a strong community around their brand.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I market on TikTok?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Marketing on TikTok involves having a solid <a href="/id/blog/digital-marketing-strategy">digital marketing strategy</a> for your TikTok videos, a defined target audience, and an understanding of the marketing content that works on the social media platform. </p> <p>When using TikTok for business, remember these best practices:</p> <ul> <li>Be authentic.</li> <li>Get the right gear to create TikTok videos.</li> <li>Go live with TikTok’s features.</li> <li>Keep it simple with short video content.</li> <li>Connect in the comments.</li> <li>Master the trends.</li> <li>Post consistently.</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can a small business use TikTok advertising?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>There are different types of ads you can promote on TikTok, including in-feed ads and top view ads, to boost sales. However, both can be quite expensive for small businesses, starting at $10 <a href="/id/blog/cpm-marketing">CPM (cost per 1,000 views)</a>. If you’re on a tight budget, try using TikTok for influencer marketing or <a href="/id/blog/tiktok-affiliate-marketing">affiliate marketing</a> instead of advertising.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/neal-chauhan" class="no-underline" itemProp="url"><span itemProp="name">Neal Chauhan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Aug 12, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 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latest 100+ product updates","columnSpan":3,"icon":"editions"},{"content":"All Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archive of past Shopify Editions","columnSpan":3,"icon":"allEditions"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Neal Chauhan","avatarUrl":"https://www.gravatar.com/avatar/9d935c5a4eea858e204c502882d393aa?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/555583668258","handle":"tiktok-marketing","title":"2025 Guide to TikTok Marketing: Effective Tips and Strategies","publishedAt":"2024-08-12T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20marketing_46bfc85d-4839-4f09-9950-004bb7f26243.jpg?v=1730388934","altText":"Graphic representation of a mobile phone with a watch image overlaid with a tiktok app icon","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eIf you’re building a social media strategy today, it’s worth considering TikTok. With short-form video offering the \u003ca href=\"https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003elargest return on investment\u003c/a\u003e and TikTok poised to \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ereach\u003c/a\u003e 2.2 billion users by 2027, it’s as powerful as any other “big” platform.\u003c/p\u003e\n\u003cp\u003eIn the world of TikTok, genuine content reigns supreme. More than on other social media platforms, users favor raw and engaging \u003ca href=\"/id/blog/tiktok-video-ideas\"\u003eTikTok videos\u003c/a\u003e over highly edited, curated posts. This contrasts with the type of content brands typically produce for platforms like \u003ca href=\"/id/blog/social-media-marketing-strategy\"\u003eInstagram and Facebook\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eThis stylistic difference is why TikTok creators seemingly have an intimate connection with their audience. It’s something that’s been hard to match elsewhere. While TikTok is an incredibly noisy platform, it’s a potential goldmine for creators who can strike the perfect balance between authenticity and marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eAhead, learn how to use TikTok marketing as part of your brand’s overall marketing strategy, read tips for best practices on the platform, and get inspired by successful brands using TikTok for marketing today.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is TikTok marketing?\u003c/h2\u003e\n\u003cp\u003eTikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using \u003ca href=\"/id/blog/best-hashtags-for-tiktok\"\u003epopular TikTok hashtags\u003c/a\u003e, and incorporating \u003ca href=\"/id/blog/tiktok-influencer-marketing\"\u003eTikTok influencers\u003c/a\u003e into promotional campaigns.\u003c/p\u003e\n\u003ccenter\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/RIy9ZN3B5CA?si=wAYKls_8UH5tRnme\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" title=\"The COMPLETE TikTok For Business Marketing Strategy Guide (TikTok Ads Tutorial for Beginners)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"774917595\"\u003e\u003c/iframe\u003e\u003c/center\u003e\n\u003ch2 id=\"2\"\u003eBenefits of TikTok marketing\u003c/h2\u003e\n\u003cp\u003eThe biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two consist largely of people you already know and channels you already follow. TikTok reverses this algorithm, prioritizing videos from creators you’ve never seen before. This gives marketers one of the biggest benefits of TikTok marketing: the reach to get your content in front of broader audiences, regardless of your follower count.\u003c/p\u003e\n\u003cp\u003eTikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. With TikTok, you can also add a “link in bio,” which makes the platform ripe for marketing and selling.\u003c/p\u003e\n\u003cp\u003eIf you’re trying to reach a younger demographic, TikTok is an especially useful tool—62% of its audience falls into the \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e10- to 29-year-old\u003c/a\u003e age group. Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the \u003ca href=\"/id/blog/tiktok-algorithm\"\u003eTikTok algorithm\u003c/a\u003e to manufacture virality.\u003c/p\u003e\n\u003cp\u003eHere are just a few of the benefits of using TikTok for your marketing.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEvery video has a chance for virality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePeople are buying what they see\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTikTok influencer marketing is huge\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTikTok works well with Instagram\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eEvery video has a chance for virality\u003c/h3\u003e\n\u003cp\u003eThe Facebook algorithm tends to favor content from friends and family. This means it prioritizes people and content you already know.\u003c/p\u003e\n\u003cp\u003eBy contrast, TikTok prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to \u003ca href=\"/id/blog/how-to-go-viral-on-tiktok\"\u003ego viral on TikTok\u003c/a\u003e, no matter how many followers you have. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003ePeople are buying what they see\u003c/h3\u003e\n\u003cp\u003eWhether you use \u003ca href=\"/id/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to one study, \u003ca href=\"https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-the-platform/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003enearly half\u003c/a\u003e of TikTokers make purchases from brands they see in the app. \u003c/p\u003e\n\u003cp\u003eProduct-based \u003ca href=\"/id/blog/tiktok-trends\"\u003esocial media trends from TikTok\u003c/a\u003e have even generated a now well-known phrase and hashtag: “\u003ca href=\"https://www.buzzfeed.com/alifacc/tik-tok-made-me-buy-it-products-you-shouldnt\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok made me buy it\u003c/a\u003e.” TikTok users frequently buy products they discover on the platform. Some industries perform better than others, with 89% of TikTok users polled in one \u003ca href=\"https://www.styleseat.com/blog/social-media-influencers/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurvey\u003c/a\u003e saying they purchased a beauty product after seeing it on TikTok. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/id/blog/tiktok-shopping\"\u003eTikTok shopping\u003c/a\u003e continues to evolve, with brands and creator’s using the \u003ca href=\"/id/blog/tiktok-ecommerce\"\u003eplatform’s native shopping features\u003c/a\u003e and ecommerce integrations to simplify the path from viewer to customer. This approach allows for in-app purchases, reducing barriers to conversion.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eTikTok influencer marketing is huge\u003c/h3\u003e\n\u003cp\u003eWith that discovery power, more brands are seeing the value in working with creators to promote products and services. These creators can \u003ca href=\"/id/blog/make-money-on-tiktok\"\u003emake money on TikTok\u003c/a\u003e by partnering with brands for sponsored content, where they showcase products or services in their videos. \u003c/p\u003e\n\u003cp\u003eCreators on TikTok can amass millions of followers. And the best part? \u003ca href=\"/id/blog/niche-markets\"\u003eNiches\u003c/a\u003e work well on the platform. So much so that when a niche gathers steam on the app, it becomes known as its own TikTok space or subculture, such as #booktok, #fiilmtok, #cleantok, and #gaytiktok.\u003c/p\u003e\n\u003cp\u003eAs with \u003ca href=\"/id/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e on any other platform, the key is finding the right influencer for your brand. But with these established niches, you can easily find influencers in your space.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eTikTok works well with Instagram\u003c/h3\u003e\n\u003cp\u003eIf you’ve already built a presence on Instagram, here’s the good news: TikTok has native features that link up to Instagram. First, there’s the Instagram link button on your TikTok profile page (which is separate from the external link option). This means people can easily check out your Instagram account from your TikTok.\u003c/p\u003e\n\u003cp\u003eSecond, there’s automatic sharing to Instagram. This means that when you post a video on TikTok, you can opt to automatically share it to your Instagram Stories and/or Instagram feed simultaneously.\u003c/p\u003e\n\u003cp\u003e“I think the beauty of TikTok is that it cross-pollinates to Instagram and YouTube,” says Nadya Okamoto, founder of \u003ca href=\"https://www.itsaugust.co/shop/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAugust\u003c/a\u003e. “So as we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.”\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to create a TikTok marketing strategy\u003c/h2\u003e\n\u003cp\u003eTo ensure your TikTok marketing efforts are focused and will bring you closer to your business goals, take the following steps to create your marketing campaigns on TikTok;\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eSet up a TikTok business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eDefine your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUnderstand the platform’s landscape\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eFigure out your promotion strategy\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"21\"\u003e1. Set up a TikTok business account\u003c/h3\u003e\n\u003cp\u003eA TikTok business account is a great way to learn about trends and become a TikTok pro. The platform offers a commercial music library for business creators, performance and audience data, and a web business suite. \u003c/p\u003e\n\u003cp\u003eSetting up a TikTok business account is easy and is the first step in using TikTok for marketing. Start by downloading the TikTok app from the Apple App Store or Google Play store. Then register for a TikTok account and follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eHead to your profile page.\u003c/li\u003e\n\u003cli\u003eTap the hamburger icon in the top right corner, then select Settings and Privacy.\u003c/li\u003e\n\u003cli\u003eUnder Account, tap Switch to Business Account.\u003c/li\u003e\n\u003cli\u003eFollow the instructions provided to switch your account type.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"22\"\u003e2. Define your target audience\u003c/h3\u003e\n\u003cp\u003eWe know TikTok is a popular platform for \u003ca href=\"/id/blog/how-to-market-to-gen-z\"\u003eGen Z consumers\u003c/a\u003e, but that’s not the only demographic using it. \u003ca href=\"/id/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e is an emerging demographic of future consumers on the platform, and TikTok usage has even grown in the boomer segment. \u003c/p\u003e\n\u003cp\u003eTo identify your audience on TikTok, paint a picture of the people most likely to convert into customers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c/strong\u003e Where do your ideal customers physically live? Even knowing just the country can help. But if you’re a local business or only want to serve a specific area then you should isolate those places.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c/strong\u003e What is the age range of your customer? Keep this as broad as possible, unless you know for sure your target customer is at a certain point in their life. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c/strong\u003e What gender do they identify as? This might be unimportant or essential, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterests:\u003c/strong\u003e What are their interests/hobbies/passions? These help with potential content ideas and audience targeting (e.g., cooking, hip-hop dance, yoga).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCareer/industry:\u003c/strong\u003e What industry do they work in and what job titles have they held? Again, this might not be as relevant, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncome level:\u003c/strong\u003e What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money on premium products?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelationship status:\u003c/strong\u003e Are they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFavorite sites/apps:\u003c/strong\u003e What type of websites do they keep bookmarked? Do they browse Instagram or Pinterest daily? Are there specific apps they couldn’t live without?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotivation to buy:\u003c/strong\u003e What reasons would this person have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuying concerns:\u003c/strong\u003e Why might they choose not to buy your product? Are they worried about the quality?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther info:\u003c/strong\u003e Anything else that isn’t covered but would be worth mentioning, such as education, stage in life (parents with newborn kids), events they attend, etc.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e3. Understand the platform’s landscape\u003c/h3\u003e\n\u003cp\u003eOn TikTok, you have two competitors: your business competition (who you’ve likely already identified) and your content competition. Like other social media platforms, TikTok is filled with individuals and brands alike, so you’re not only competing with other businesses but also other creators.\u003c/p\u003e\n\u003cp\u003eTake a look at your business competitors and see if they have a TikTok presence. If they do, look at the types of things they post and which posts have significant levels of engagement. This can clue you into what their audience likes, which is probably somewhat similar to what your audience will like. Just remember to create your own unique content—no stealing ideas here!\u003c/p\u003e\n\u003cp\u003eThen spend time looking at TikTok content itself to see what is already produced in your space. Search hashtags, take note of \u003ca href=\"/id/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sounds\u003c/a\u003e, and pay attention to what comes up on your For You page. Notice any overlaps from these posts with your business competition.\u003c/p\u003e\n\u003cp\u003e“What we really understood from TikTok is that the algorithm and the way the platform works is completely different from Instagram, where you have to be super mindful of how many times a day you’re posting,” says Nadya.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e4. Figure out your promotion strategy\u003c/h3\u003e\n\u003cp\u003eIn addition to investing time and energy into creating your branded TikTok profile and videos, you can supercharge your marketing efforts in TikTok with influencers and paid advertising.\u003c/p\u003e\n\u003cp\u003eServing as a form of social proof, \u003ca href=\"/id/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e puts your brand and products in front of someone else’s audience. And influencer marketing is huge on TikTok, especially as it’s a creator-focused platform, like Snapchat.\u003c/p\u003e\n\u003cp\u003eShopify merchant \u003ca href=\"https://peaceoutskincare.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePeace Out Skincare\u003c/a\u003e partnered with an influencer to promote its acne line. The brand gifted its products to TikTok influencers, two of whom collaborated on a video. The video earned 12 million views, 2.4 million likes, 60,000 shares, and $15,000 in product sales in a single day. \u003ca href=\"/id/blog/peace-out-skincare-tiktok\"\u003eThe video trended\u003c/a\u003e for months after its original posting, fueling a steady stream of sales past that initial surge.\u003c/p\u003e\n\u003cp\u003eTo work with TikTok influencers in your marketing strategy, scout influencers on the platform to see who resonates with your industry and audience. Reach out through messages directly on the platform and send free products in exchange for a video of their experience and honest feedback. This is great for marketing and also for product teams.\u003c/p\u003e\n\u003cp\u003eAs far as paid advertising goes, TikTok Ads Manager grants you access to a set of tools that can help you increase the visibility of your ads to a defined audience. \u003ca href=\"https://www.omololajewellery.com/en-ca\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOmolola Jewellery\u003c/a\u003e uses a combination of organic posts and paid TikTok ads to reach new audiences. This was especially helpful in supporting its business during the pandemic lockdowns, when customers may not have been able to safely visit Omolola’s physical store.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e10 TikTok marketing tips\u003c/h2\u003e\n\u003cp\u003eWith your strategy set, it’s time to put your plan into action. Keep these TikTok best practices and tips in mind when creating and posting your TikTok marketing content.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eBe authentic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eGo live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eGet the gear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eKeep it simple\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eConnect in the comments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#36\"\u003eConsider accessibility and legibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#37\"\u003eTake advantage of features\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#38\"\u003ePost consistently\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#39\"\u003eExperiment with TikTok Stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#40\"\u003eMonitor your TikTok analytics\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"31\"\u003e1. Be authentic\u003c/h3\u003e\n\u003cp\u003eWith so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.\u003c/p\u003e\n\u003cp\u003eBefore starting your marketing efforts, spend time on TikTok. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own engaging content.\u003c/p\u003e\n\u003cp\u003eTikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.\u003c/p\u003e\n\u003cp\u003eSince most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels. \u003c/p\u003e\n\u003cp\u003eBrands like \u003ca href=\"https://www.tiktok.com/@ryanair?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRyanair\u003c/a\u003e and \u003ca href=\"https://www.tiktok.com/@scrubdaddy?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eScrub Daddy\u003c/a\u003e are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e2. Go live\u003c/h3\u003e\n\u003cp\u003eOne way to build a human connection with your audience is by taking advantage of TikTok’s \u003ca href=\"https://www.tiktok.com/live?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLIVE feature\u003c/a\u003e, which lets creators connect directly with followers through a livestream. Going live is one of the best ways to stand out on TikTok. \u003c/p\u003e\n\u003cp\u003eThe app will push a notification to your followers that you’ve started livestreaming, and your stream will be pinned to the top of their For You page. With millions of creators currently on the platform, this real estate is priceless. TikTok heavily promotes the going-live feature, and it’s surprisingly easy to do.\u003c/p\u003e\n\u003cp\u003eJot down a few talking points for common questions and update your list after every TikTok LIVE. Do your best to answer all appropriate questions during a LIVE and be sure to thank followers who “gift” you stickers/emojis, as there’s a small monetary value associated with them. \u003c/p\u003e\n\u003cp\u003eScheduling is also super important. While spur-of-the-moment livestreams are awesome, sticking to a livestream schedule will help \u003ca href=\"/id/blog/building-community\"\u003ebuild a community\u003c/a\u003e around your stream. \u003c/p\u003e\n\u003cp\u003eSome excellent TikTok LIVE formats include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eQ\u0026amp;A sessions\u003c/li\u003e\n\u003cli\u003eBehind-the-scenes videos\u003c/li\u003e\n\u003cli\u003eInformal hangout streams\u003c/li\u003e\n\u003cli\u003e“Work with me” sessions\u003c/li\u003e\n\u003cli\u003eTutorials\u003c/li\u003e\n\u003cli\u003eInterviews with special guests\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡Tip: If you’re creating a livestream schedule, be sure to account for your followers’ time zones and pick a time when most people aren’t at school or work. This is a great way to boost viewership when you’re first starting to \u003ca href=\"/id/blog/how-to-go-live-on-tiktok\"\u003egrow your community via TikTok LIVE\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Get the gear\u003c/h3\u003e\n\u003cp\u003eVideos should be filmed directly from the TikTok app on a smartphone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting.\u003c/p\u003e\n\u003cp\u003eYou can shoot TikTok videos using more professional equipment and editing tools but often the time required to create this content isn’t always worth the results.\u003c/p\u003e\n\u003cp\u003eSound is something that shouldn’t be compromised, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares. \u003c/p\u003e\n\u003ch3 id=\"34\"\u003e4. Keep it simple\u003c/h3\u003e\n\u003cp\u003eJust like you can’t pack an entire novel into a tweet, you can’t fit an entire movie into a TikTok. To keep content digestible, your videos should be short and sweet. \u003c/p\u003e\n\u003cp\u003eStick to 15-second videos sharing high-level information, and pepper in 60-second deep dives to explain details further. If a topic is super important, you’re can break it down into multiple 15-second videos to keep viewership and replay ability high.\u003c/p\u003e\n\u003cp\u003eThink of each TikTok video as a unique story you’re sharing with your audience. Too little content and they might be unsatisfied; too much content and you may lose interest. \u003c/p\u003e\n\u003cp\u003eIf the average video on a For You page hovers between seven and 10 seconds, a 60-second upload will feel like a movie—something many users don’t have the attention span for.\u003c/p\u003e\n\u003ch3 id=\"35\"\u003e5. Connect in the comments\u003c/h3\u003e\n\u003cp\u003eTikTok’s discovery algorithm is amazing at getting your video in front of potential followers, but that’s only half the battle. Once the algorithm grabs someone’s interest, it’s your job to reel them in.\u003c/p\u003e\n\u003cp\u003eTikTok comments are an amazing place for conversation, communication, and explanation. As often as you can, hop into the comments and communicate with your viewers. You can also simply like comments you want to acknowledge that don’t warrant a written response. \u003c/p\u003e\n\u003cp\u003eAs your posts gain traction and replying to comments takes up too much time, address them at scale. Create a document of guidelines for yourself to break down frequent comment types and determine which types you can reasonably respond to. Then respond to recurring comments in an FAQ-like format via a longer video, a livestream, or a video response.\u003c/p\u003e\n\u003cp\u003eTikTok also includes generous filtering functionality to make your life easier, automatically removing comments that use certain keywords or phrases. That can help you minimize interactions with trolls or spam. \u003c/p\u003e\n\u003cp\u003eComments are an important part of the TikTok experience, and there’s no excuse not to interact with every single comment until your channel has grown to the point where that isn’t possible. Few brands do this, which will help you stand apart.\u003c/p\u003e\n\u003cp\u003e💡Tip: It’s OK, and even encouraged, to remove inappropriate comments. You can do this by holding the + key and then opting to delete. Content moderation like this is a core part of building a healthy community online. \u003c/p\u003e\n\u003ch3 id=\"36\"\u003e6. Consider accessibility and legibility\u003c/h3\u003e\n\u003cp\u003eThere’s a reason you see successful TikTok creators bake in titles at the start of their videos. If you’re scrolling through their profile, it’s an easy way to get a preview of what’s to come. You can use colored titles to help categorize your videos in an effort to help direct viewers to content they might be interested in and boost viewership.\u003c/p\u003e\n\u003cp\u003eKeep in mind that TikTok’s user interface is overlaid on the bottom and right sides of your screen, so make sure those titles fall in the middle. Since each type of phone uses a different aspect ratio, keeping important content away from the edges can help ensure everyone can see it.\u003c/p\u003e\n\u003cp\u003eTo cater to all TikTok users, use closed captions on your videos wherever possible. This ensures your videos are accessible to all audiences, in all contexts. The app’s timed text feature makes this super easy, and it only takes a couple of extra minutes.\u003c/p\u003e\n\u003ch3 id=\"37\"\u003e7. Take advantage of features\u003c/h3\u003e\n\u003cp\u003eTikTok always pumps out new features—animated GIF stickers, titles, and new filters are among some of the popular TikTok upgrades. So while the algorithm is kept secret, you can focus on using these new tools to keep your feed looking fresh for your audience.\u003c/p\u003e\n\u003cp\u003eWe also suggest looking into \u003ca href=\"https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok’s beta program\u003c/a\u003e, as it may offer you brand-new \u003ca href=\"/id/blog/free-content-marketing-creation-tools\"\u003econtent creation tools\u003c/a\u003e that most users haven’t seen yet. This can be a great way to stay on the cutting edge of what the platform is working on so you can stay a step ahead of your competition.\u003c/p\u003e\n\u003ch3 id=\"38\"\u003e8. Post consistently\u003c/h3\u003e\n\u003cp\u003eMany creators have seen amazing results from sticking to a \u003ca href=\"/id/blog/best-time-to-post-on-tikok\"\u003eposting schedule\u003c/a\u003e. We suggest posting one to two times each day and going live a couple of times each week. This cadence keeps your content fresh and interesting without overloading your followers with videos.\u003c/p\u003e\n\u003cp\u003eSince so many new videos are constantly added to the platform, it’s important to keep feeding the algorithm new and exciting content of your own.\u003c/p\u003e\n\u003ch3 id=\"39\"\u003e9. Experiment with TikTok Stories \u003c/h3\u003e\n\u003cp\u003eTikTok Stories are giving brands another way to experiment with ephemeral content, mirroring the success of Instagram Stories and Snapchat. This short-lived format is perfect for sharing candid behind-the-scenes moments or dropping hints about an upcoming product launch. The goal is to keep your followers guessing. TikTok Stories also let you play with the platform’s interactive features like polls or countdown timers. For example, a sports drink brand might ask their audience whether their next flavor should be Piña Colada or Cherry Lime, bringing them into the product development process. \u003c/p\u003e\n\u003cp\u003eDon’t overthink it. TikTok Stories are quick, authentic snippets that complement your main content strategy. Plus, you can easily repurpose your Instagram Stories content here, or stitch together your TikTok Stories into a full video later on. \u003c/p\u003e\n\u003ch3 id=\"40\"\u003e10. Monitor your TikTok analytics \u003c/h3\u003e\n\u003cp\u003eTo keep tabs on your TikTok performance, keep a close eye on the app’s built-in analytics. Simply tap the “Profile” tab, hit the hamburger menu in the top right, and select “Creator tools” then “Analytics.” It’s a treasure trove of insights right at your fingertips where you’ll find data on your post views, profile views, likes, comments, shares, traffic sources, search queries, and more. It’s all neatly organized into different sections like “Overview,” “Content,” “Viewers,” and “Followers.”\u003c/p\u003e\n\u003cp\u003eUse these user data insights to refine your content strategy on TikTok. Pay attention to which videos are hitting the mark and why, then adapt your content to give your audience more of what they love. For instance, check the “Search queries” section to see how people are finding your content and consider doubling-down on the most popular terms or topics to increase your visibility.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5 TikTok marketing examples\u003c/h2\u003e\n\u003cp\u003eWhat does great marketing look like on TikTok? Get inspired by five examples of ecommerce businesses that are killing it on TikTok—and driving sales. \u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#41\"\u003eRare Beauty\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#42\"\u003eTropeaka\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#43\"\u003eOur Place\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eTileCloud\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#45\"\u003eCrocs\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"41\"\u003e1. Rare Beauty \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.rarebeauty.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRare Beauty\u003c/a\u003e is a makeup and cosmetics brand founded by singer and actress Selena Gomez. While the company’s TikTok strategy benefits from the star power of its famous founder, Rare Beauty has also developed a distinctive approach to content on the platform. It actively participates in trends and collaborate with well-known beauty influencers like Vidya and Glamzilla, creating a relevant and appealing presence that goes beyond celebrity association.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@rarebeauty/video/7393771184292252959\" data-video-id=\"7393771184292252959\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"42\"\u003e2. Tropeaka\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://tropeaka.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTropeaka\u003c/a\u003e is an Australian-based company specializing in premium, nutrient-dense wholefood formulas. It’s known for its high-quality products and commitment to social and environmental causes. Tropeaka has embraced TikTok as a platform to showcase its versatility and values. \u003c/p\u003e\n\u003cp\u003eFor instance, it shared how to make Double Chocolate Protein Oatmeal Cookies using its Rich Double Chocolate Protein Collagen and Cacao Powder. Videos like this show off the flexibility of its blends beyond simple shakes or smoothies.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7390626670564166918\" data-video-id=\"7390626670564166918\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://www.linkedin.com/in/christineannechiang/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eChristine Chiang\u003c/a\u003e, a marketing consultant at Tropeaka, notes that experimentation is core to the brand’s TikTok strategy. “During our weekly meetings, we bring a mix of original ideas and trends to the table, developing them into halfway fleshed-out content concepts for Tropeaka,” she says. “This committee then selects the ideas with the most impact and scalability, ensuring the content can be repurposed across different platforms. The rest of our content is driven by spontaneity and gut feeling, which is what TikTok should be about: fun.”\u003c/p\u003e\n\u003ch3 id=\"43\"\u003e3. Our Place\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://fromourplace.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOur Place\u003c/a\u003e is a kitchenware company known for its innovative pots, pans, and cooking accessories. It uses TikTok to introduce viewers to the utility of its products through mouth-watering cooking content. Its videos cater to food enthusiasts and casual TikTok users alike, offering practical recipes and culinary inspiration. While Our Place products are featured in its content, they often play a supporting role, allowing the food to take center stage. \u003c/p\u003e\n\u003cp\u003eFor example, one vertical video shows the creation of a Brazilian lemonade using the brand’s Splendor Blender, highlighting the product’s capabilities while largely focusing on the refreshing recipe.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ourplace/video/7375937250925743406\" data-video-id=\"7375937250925743406\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"44\"\u003e4. TileCloud\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://tilecloud.com.au/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTileCloud\u003c/a\u003e is an Australian company that aims to simplify and inspire the tile-buying process for home renovators. Their mission is to empower individuals to confidently tackle their renovation projects by providing expert design support, inspiring content, and exceptional customer service.\u003c/p\u003e\n\u003cp\u003eOn TikTok, TileCloud has crafted a diverse content strategy that resonates with DIY and home renovation enthusiasts. Its feed is a mix of décor inspiration and trendy content, often incorporating popular TikTok sounds to increase engagement. It’s not afraid to experiment with different content formats, including TikTok’s photo carousel feature, which complements its video-based content. TileCloud often also features employees in its tile-laying demonstrations, adding a personal touch to its brand presence on the platform.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983\" data-video-id=\"7363513549194398983\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://www.linkedin.com/in/ella-viney-7b4642277/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eElla Viney\u003c/a\u003e, a social media creator at TileCloud, encourages brands to try new things and take creative risks on TikTok. “Balancing originality with trending content is crucial for us,” Ella says. “While we produce original content that showcases our expertise—like analyzing interior design aesthetics or demonstrating tile laying techniques—we also keep an eye on trending sounds and formats on TikTok. \u003c/p\u003e\n\u003cp\u003e“This strategy ensures that we maintain engagement by leveraging popular trends while offering our unique perspective and expertise. I also believe that having a dedicated team that values social media and invests time in staying inspired has been instrumental in consistently generating fresh ideas.”\u003c/p\u003e\n\u003ch3 id=\"45\"\u003e5. Crocs \u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.crocs.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCrocs\u003c/a\u003e is a footwear company known for its distinctive foam clogs. Once considered an unconventional and often criticized brand, Crocs has successfully transformed its image into a trendy, must-have fashion item. Their TikTok strategy has played an important role in this reimagining, helping them amass more than two million followers on the platform. \u003c/p\u003e\n\u003cp\u003eCrocs excels at adapting to current trends and pop culture moments. For instance, when the Netflix show \u003cem\u003eBridgerton\u003c/em\u003e was trending, Crocs quickly \u003ca href=\"https://www.tiktok.com/@crocs/photo/7381497918408166698\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ecurated a selection of their shoes\u003c/a\u003e and decorative pins (known as Jibbitz) to match the show’s Regency-era aesthetic, complete with pastel colors, pearls, and ornate designs.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e5 TikTok marketing trends\u003c/h2\u003e\n\u003cp\u003eTo succeed on TikTok, brands should stay attuned to the platform’s unique opportunities and current trends, creating video content that feels natural and authentic. Simply copying strategies from other social media platforms won’t be effective—TikTok needs a more tailored approach. \u003c/p\u003e\n\u003cp\u003eHere are five TikTok marketing trends to consider as you craft your strategy for the app:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#51\"\u003eKeep up with meme culture\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#52\"\u003eEncourage UGC content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#53\"\u003eAttach a face (or two) to your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#54\"\u003eBuild a recurring content series\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eStitch or duet popular and relevant videos\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"51\"\u003e1. Keep up with meme culture \u003c/h3\u003e\n\u003cp\u003eTo stay on top of TikTok’s ever-changing meme culture, let the \u003ca href=\"https://www.tiktok.com/explore\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eExplore page\u003c/a\u003e act as your compass. This section serves as the digital pulse of the platform, letting users know what’s trending—from the latest choreography spreading across creators to the newest prank to pull. Don’t forget to keep an ear out for trending sounds—they’re often at the heart of meme-worthy content and can give you a signal on what’s about to blow up.\u003c/p\u003e\n\u003cp\u003eTikTok trends often mirror what’s buzzing in pop culture, whether it’s a blockbuster movie or a catchy new song. But here’s the key: Don’t feel pressured to hop on every trend bandwagon. Only join in when there’s a genuine opportunity for your brand to add to the conversation.\u003c/p\u003e\n\u003cp\u003eWhen Taylor Swift released \u003cem\u003eThe Tortured Poets Department\u003c/em\u003e in 2024, TikTok was instantly flooded with content featuring her new songs. \u003ca href=\"https://www.stanley1913.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStanley\u003c/a\u003e, the popular drinkware company, capitalized on this trend by creating a carousel video that paired its colorful products with each track’s mood, resulting in over 3.5 million views and more than 410,000 likes.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@stanleybrand/video/7364818227123227946\" data-video-id=\"7364818227123227946\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"52\"\u003e2. Encourage UGC content\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/id/blog/user-generated-content\"\u003eUser-generated content (UGC)\u003c/a\u003e is core to TikTok and smart brands are incorporating it into their marketing strategy. UGC is essentially content created by your customers or fans, showcasing your products or services in their own unique way. On TikTok, this might be an unboxing video or a talking video providing an honest review.\u003c/p\u003e\n\u003cp\u003eThe beauty of UGC lies in its authenticity—it’s not your brand talking, it’s real TikTok users sharing their experiences. To encourage UGC, try running contests, creating branded hashtags, or simply reaching out to your biggest fans. Once you’ve got a collection of great UGC, you can take it to the next level with \u003ca href=\"https://ads.tiktok.com/help/article/spark-ads-faq?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok’s Spark Ads\u003c/a\u003e. These ads let you boost organic content, including UGC, giving it more visibility while maintaining that authentic, native feel.\u003c/p\u003e\n\u003cp\u003e“Luckily, we have a dedicated fan base and a creator program that consistently posts about Tropeaka,” says Christine. “However, to get specific content or messaging, especially during new product launches, we have a robust process that ranges from creator selection by channel to briefing hooks and messaging to stay top of mind. UGC is crucial in building authenticity, fosters trust, and almost serves a point of aspiration for our customer. You’ll find UGC is distributed across almost every piece of content.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7372035542994783505\" data-video-id=\"7372035542994783505\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"53\"\u003e3. Attach a face (or two) to your brand \u003c/h3\u003e\n\u003cp\u003eWhile Instagram and Facebook marketing often revolves around showcasing products, TikTok users crave a more personal connection. On this platform, people want to engage with humans, not just faceless brands. To bridge this gap, consider introducing your audience to the people behind your brand.\u003c/p\u003e\n\u003cp\u003eThis might involve featuring founders, team members, or a combination of both in your TikTok content. By putting faces to your brand name, you create a more authentic and relatable presence on the platform. \u003c/p\u003e\n\u003cp\u003eChristine and the marketing team at Tropeaka have worked to get the company’s co-founder and CEO, \u003ca href=\"https://www.tiktok.com/@calashall?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCaleb Marshall\u003c/a\u003e, in front of the camera. “Getting executives involved in content creation isn’t essential for all brands, but it can be extremely powerful,” she says. “The data shows that executive involvement can significantly boost performance and customer trust. They also provide a relatable face, deep industry knowledge, and reinforce the brand’s mission.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7376821924799859969\" data-video-id=\"7376821924799859969\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"54\"\u003e4. Build a recurring content series \u003c/h3\u003e\n\u003cp\u003eWhile TikTok thrives on novelty, users often seek out familiar content from their favorite creators. Many eagerly await the next NYC restaurant review from their go-to foodie creator or an unboxing video from their preferred tech reviewer. Brands can adopt this strategy by developing their own recurring content series. By creating a consistent, recognizable format, you offer your audience something familiar and enjoyable to look forward to.\u003c/p\u003e\n\u003cp\u003eAt TileCloud, Ella developed a 30-day series that brought viewers’ Pinterest boards to life using the brand’s tile products. This interactive campaign engaged the audience by soliciting Pinterest board submissions, which were then transformed into TikTok videos, showcasing both user-generated inspiration and TileCloud’s expertise.\u003c/p\u003e\n\u003cp\u003e“I put myself in our followers’ shoes and thought about what would really excite and educate them. That’s when the idea hit me: Why not show how to turn their Pinterest boards into reality?” says Ella. “I also thought it would be a fun idea to choose a followers board each day so they could check in and see if they got selected. Seeing their reactions has been the best part!”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447\" data-video-id=\"7376494234045533447\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"55\"\u003e5. Stitch or duet popular and relevant videos \u003c/h3\u003e\n\u003cp\u003eThinking like a creator is key to brand success on TikTok, and using TikTok features known as Stitches and Duets is no exception. Creators often use Stitches to add their commentary or reaction to a portion of another user’s video, transforming the original content. Duets are slightly different, allowing creators to film alongside an existing video, creating a split-screen effect that’s perfect for reactions, collaborations, or challenges.\u003c/p\u003e\n\u003cp\u003eBrands can use these features to join relevant conversations. This might mean responding thoughtfully to a negative review, expressing gratitude for positive feedback, or participating in discussions related to your products or broader industry. However, approach Duets and Stitches with caution—if your content starts looking too promotional, you might need to pay creators for usage rights. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://vessi.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVessi\u003c/a\u003e is a footwear company known for its waterproof sneakers. When a viral TikTok clip showed a woman accidentally losing her clog in a body of water, Vessi cleverly duetted the video, offering to send her a pair of its waterproof shoes and demonstrating how its sneakers can be fully immersed without damage.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@vessi/video/7344152388774792454\" data-video-id=\"7344152388774792454\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch2 id=\"7\"\u003eConnect with shoppers on TikTok\u003c/h2\u003e\n\u003cp\u003eHarness the power of TikTok’s billion-strong user base to connect with a new generation of shoppers who are ready to discover and purchase products directly through the platform. \u003c/p\u003e\n\u003cp\u003eCreate a free TikTok Business Account and integrate it with Shopify to manage your inventory, orders, and promotional efforts, all from one centralized dashboard. Dive into the world of short-form video content, collaborate with influential creators, and \u003ca href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\"\u003euse TikTok’s powerful advertising tools\u003c/a\u003e to show off and sell your products in creative ways.\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003eSet up shop on TikTok\u003c/p\u003e\n\u003cp\u003eHelp boost sales with creative content that converts the next generation of customers.\u003c/p\u003e\n\u003cp\u003e\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok\" target=\"_blank\"\u003eInstall \u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eTikTok marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok marketing worth it?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok marketing can offer meaningful returns for brands willing to invest in a thoughtful strategy, often with lower costs and effort compared to traditional marketing channels. The platform provides ample opportunities for brands to connect with potential customers in creative and authentic ways. For some brands, like Duolingo, TikTok has become a platform where their marketing efforts have taken on a life of their own, generating viral content and fostering a strong community around their brand.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I market on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMarketing on TikTok involves having a solid \u003ca href=\"/id/blog/digital-marketing-strategy\"\u003edigital marketing strategy\u003c/a\u003e for your TikTok videos, a defined target audience, and an understanding of the marketing content that works on the social media platform. \u003c/p\u003e\n\u003cp\u003eWhen using TikTok for business, remember these best practices:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBe authentic.\u003c/li\u003e\n\u003cli\u003eGet the right gear to create TikTok videos.\u003c/li\u003e\n\u003cli\u003eGo live with TikTok’s features.\u003c/li\u003e\n\u003cli\u003eKeep it simple with short video content.\u003c/li\u003e\n\u003cli\u003eConnect in the comments.\u003c/li\u003e\n\u003cli\u003eMaster the trends.\u003c/li\u003e\n\u003cli\u003ePost consistently.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan a small business use TikTok advertising?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are different types of ads you can promote on TikTok, including in-feed ads and top view ads, to boost sales. However, both can be quite expensive for small businesses, starting at $10 \u003ca href=\"/id/blog/cpm-marketing\"\u003eCPM (cost per 1,000 views)\u003c/a\u003e. If you’re on a tight budget, try using TikTok for influencer marketing or \u003ca href=\"/id/blog/tiktok-affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e instead of advertising.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Unlock the power of TikTok for your business. Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok.","excerptHtml":"\u003cimg alt=\"Graphic representation of a mobile phone with a watch image overlaid with a tiktok app icon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20marketing.jpg?v=1687886010\"\u003e\n\u003cp\u003eUnlock the power of TikTok for your business. Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok.\u003c/p\u003e","seo":{"__typename":"SEO","title":"2025 Guide to TikTok Marketing: Effective Tips and Strategies","description":"Unlock the power of TikTok for your business. Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/tiktok-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/tiktok-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/tiktok-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/tiktok-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/tiktok-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/tiktok-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/tiktok-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/tiktok-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/tiktok-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/tiktok-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/tiktok-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/tiktok-marketing\",\"pt\":\"https://www.shopify.com/br/blog/tiktok-estrategias-de-marketing\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/tiktok-marketing\",\"ja-JP\":\"https://www.shopify.com/jp/blog/tiktok-marketing\",\"es\":\"https://www.shopify.com/es/blog/marketing-en-tiktok\",\"it\":\"https://www.shopify.com/it/blog/tiktok-marketing\",\"nl\":\"https://www.shopify.com/nl/blog/tiktok-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\",\"url\":\"blog/pinterest-tools\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"6 Tips for How To Be a Successful Dropshipper (Full Playbook)\",\"url\":\"blog/dropshipping-success\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Make Your Link in Bio Pop with Linkpop\",\"url\":\"blog/link-in-bio\"},{\"title\":\"User-Generated Content- How to Rally Customers to Create Content with You\",\"url\":\"blog/user-generated-content\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20marketing_46bfc85d-4839-4f09-9950-004bb7f26243.jpg?v=1730388934","imageAltText":"Graphic representation of a mobile phone with a watch image overlaid with a tiktok app icon","imageClass":"","modifiedAt":"Aug 12, 2024","modifiedAtRaw":"2024-08-12T07:00:00Z"},"metaDescription":"Unlock the power of TikTok for your business. Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok.","contentHtml":"\u003cdiv\u003e\n\u003cp\u003eIf you’re building a social media strategy today, it’s worth considering TikTok. With short-form video offering the \u003ca href=\"https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003elargest return on investment\u003c/a\u003e and TikTok poised to \u003ca href=\"https://www.statista.com/forecasts/1142687/tiktok-users-worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ereach\u003c/a\u003e 2.2 billion users by 2027, it’s as powerful as any other “big” platform.\u003c/p\u003e\n\u003cp\u003eIn the world of TikTok, genuine content reigns supreme. More than on other social media platforms, users favor raw and engaging \u003ca href=\"/id/blog/tiktok-video-ideas\"\u003eTikTok videos\u003c/a\u003e over highly edited, curated posts. This contrasts with the type of content brands typically produce for platforms like \u003ca href=\"/id/blog/social-media-marketing-strategy\"\u003eInstagram and Facebook\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis stylistic difference is why TikTok creators seemingly have an intimate connection with their audience. It’s something that’s been hard to match elsewhere. While TikTok is an incredibly noisy platform, it’s a potential goldmine for creators who can strike the perfect balance between authenticity and marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003cp\u003eAhead, learn how to use TikTok marketing as part of your brand’s overall marketing strategy, read tips for best practices on the platform, and get inspired by successful brands using TikTok for marketing today.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is TikTok marketing?\u003c/h2\u003e\n\u003cp\u003eTikTok marketing is the process of promoting a brand, products, and/or services to consumers on TikTok. Common TikTok marketing strategies include the creation of trend-driven organic content, using \u003ca href=\"/id/blog/best-hashtags-for-tiktok\"\u003epopular TikTok hashtags\u003c/a\u003e, and incorporating \u003ca href=\"/id/blog/tiktok-influencer-marketing\"\u003eTikTok influencers\u003c/a\u003e into promotional campaigns.\u003c/p\u003e\n\u003ccenter\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/RIy9ZN3B5CA?si=wAYKls_8UH5tRnme\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/center\u003e\n\u003ch2 id=\"2\"\u003eBenefits of TikTok marketing\u003c/h2\u003e\n\u003cp\u003eThe biggest difference between TikTok and other social media platforms, notably Facebook and Instagram, is that the homepages of the latter two consist largely of people you already know and channels you already follow. TikTok reverses this algorithm, prioritizing videos from creators you’ve never seen before. This gives marketers one of the biggest benefits of TikTok marketing: the reach to get your content in front of broader audiences, regardless of your follower count.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eTikTok’s user interface is designed to keep people in the app for as long as possible, more so than channels like Facebook and Twitter. With TikTok, you can also add a “link in bio,” which makes the platform ripe for marketing and selling.\u003c/p\u003e\n\u003cp\u003eIf you’re trying to reach a younger demographic, TikTok is an especially useful tool—62% of its audience falls into the \u003ca href=\"https://www.oberlo.com/blog/tiktok-statistics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e10- to 29-year-old\u003c/a\u003e age group. Based on these demographics, you can tailor your videos to match the content Gen Z enjoys consuming and capitalize on your understanding of the \u003ca href=\"/id/blog/tiktok-algorithm\"\u003eTikTok algorithm\u003c/a\u003e to manufacture virality.\u003c/p\u003e\n\u003cp\u003eHere are just a few of the benefits of using TikTok for your marketing.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEvery video has a chance for virality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003ePeople are buying what they see\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTikTok influencer marketing is huge\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTikTok works well with Instagram\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003eEvery video has a chance for virality\u003c/h3\u003e\n\u003cp\u003eThe Facebook algorithm tends to favor content from friends and family. This means it prioritizes people and content you already know.\u003c/p\u003e\n\u003cp\u003eBy contrast, TikTok prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to \u003ca href=\"/id/blog/how-to-go-viral-on-tiktok\"\u003ego viral on TikTok\u003c/a\u003e, no matter how many followers you have.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"12\"\u003ePeople are buying what they see\u003c/h3\u003e\n\u003cp\u003eWhether you use \u003ca href=\"/id/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e or brand takeovers, or post regular videos about your product, you have a good chance of someone seeing and buying it. According to one study, \u003ca href=\"https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-the-platform/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003enearly half\u003c/a\u003e of TikTokers make purchases from brands they see in the app.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eProduct-based \u003ca href=\"/id/blog/tiktok-trends\"\u003esocial media trends from TikTok\u003c/a\u003e have even generated a now well-known phrase and hashtag: “\u003ca href=\"https://www.buzzfeed.com/alifacc/tik-tok-made-me-buy-it-products-you-shouldnt\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok made me buy it\u003c/a\u003e.” TikTok users frequently buy products they discover on the platform. Some industries perform better than others, with 89% of TikTok users polled in one \u003ca href=\"https://www.styleseat.com/blog/social-media-influencers/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurvey\u003c/a\u003e saying they purchased a beauty product after seeing it on TikTok.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/id/blog/tiktok-shopping\"\u003eTikTok shopping\u003c/a\u003e continues to evolve, with brands and creator’s using the \u003ca href=\"/id/blog/tiktok-ecommerce\"\u003eplatform’s native shopping features\u003c/a\u003e and ecommerce integrations to simplify the path from viewer to customer. This approach allows for in-app purchases, reducing barriers to conversion.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003eTikTok influencer marketing is huge\u003c/h3\u003e\n\u003cp\u003eWith that discovery power, more brands are seeing the value in working with creators to promote products and services. These creators can \u003ca href=\"/id/blog/make-money-on-tiktok\"\u003emake money on TikTok\u003c/a\u003e by partnering with brands for sponsored content, where they showcase products or services in their videos.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCreators on TikTok can amass millions of followers. And the best part? \u003ca href=\"/id/blog/niche-markets\"\u003eNiches\u003c/a\u003e work well on the platform. So much so that when a niche gathers steam on the app, it becomes known as its own TikTok space or subculture, such as #booktok, #fiilmtok, #cleantok, and #gaytiktok.\u003c/p\u003e\n\u003cp\u003eAs with \u003ca href=\"/id/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e on any other platform, the key is finding the right influencer for your brand. But with these established niches, you can easily find influencers in your space.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003eTikTok works well with Instagram\u003c/h3\u003e\n\u003cp\u003eIf you’ve already built a presence on Instagram, here’s the good news: TikTok has native features that link up to Instagram. First, there’s the Instagram link button on your TikTok profile page (which is separate from the external link option). This means people can easily check out your Instagram account from your TikTok.\u003c/p\u003e\n\u003cp\u003eSecond, there’s automatic sharing to Instagram. This means that when you post a video on TikTok, you can opt to automatically share it to your Instagram Stories and/or Instagram feed simultaneously.\u003c/p\u003e\n\u003cp\u003e“I think the beauty of TikTok is that it cross-pollinates to Instagram and YouTube,” says Nadya Okamoto, founder of \u003ca href=\"https://www.itsaugust.co/shop/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAugust\u003c/a\u003e. “So as we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.”\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eHow to create a TikTok marketing strategy\u003c/h2\u003e\n\u003cp\u003eTo ensure your TikTok marketing efforts are focused and will bring you closer to your business goals, take the following steps to create your marketing campaigns on TikTok;\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eSet up a TikTok business account\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eDefine your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUnderstand the platform’s landscape\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eFigure out your promotion strategy\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"21\"\u003e1. Set up a TikTok business account\u003c/h3\u003e\n\u003cp\u003eA TikTok business account is a great way to learn about trends and become a TikTok pro. The platform offers a commercial music library for business creators, performance and audience data, and a web business suite.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSetting up a TikTok business account is easy and is the first step in using TikTok for marketing. Start by downloading the TikTok app from the Apple App Store or Google Play store. Then register for a TikTok account and follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eHead to your profile page.\u003c/li\u003e\n\u003cli\u003eTap the hamburger icon in the top right corner, then select Settings and Privacy.\u003c/li\u003e\n\u003cli\u003eUnder Account, tap Switch to Business Account.\u003c/li\u003e\n\u003cli\u003eFollow the instructions provided to switch your account type.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"22\"\u003e2. Define your target audience\u003c/h3\u003e\n\u003cp\u003eWe know TikTok is a popular platform for \u003ca href=\"/id/blog/how-to-market-to-gen-z\"\u003eGen Z consumers\u003c/a\u003e, but that’s not the only demographic using it. \u003ca href=\"/id/blog/gen-alpha\"\u003eGen Alpha\u003c/a\u003e is an emerging demographic of future consumers on the platform, and TikTok usage has even grown in the boomer segment.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTo identify your audience on TikTok, paint a picture of the people most likely to convert into customers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c/strong\u003e Where do your ideal customers physically live? Even knowing just the country can help. But if you’re a local business or only want to serve a specific area then you should isolate those places.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge:\u003c/strong\u003e What is the age range of your customer? Keep this as broad as possible, unless you know for sure your target customer is at a certain point in their life.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c/strong\u003e What gender do they identify as? This might be unimportant or essential, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterests:\u003c/strong\u003e What are their interests/hobbies/passions? These help with potential content ideas and audience targeting (e.g., cooking, hip-hop dance, yoga).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCareer/industry:\u003c/strong\u003e What industry do they work in and what job titles have they held? Again, this might not be as relevant, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncome level:\u003c/strong\u003e What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money on premium products?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelationship status:\u003c/strong\u003e Are they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFavorite sites/apps:\u003c/strong\u003e What type of websites do they keep bookmarked? Do they browse Instagram or Pinterest daily? Are there specific apps they couldn’t live without?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotivation to buy:\u003c/strong\u003e What reasons would this person have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuying concerns:\u003c/strong\u003e Why might they choose not to buy your product? Are they worried about the quality?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther info:\u003c/strong\u003e Anything else that isn’t covered but would be worth mentioning, such as education, stage in life (parents with newborn kids), events they attend, etc.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"23\"\u003e3. Understand the platform’s landscape\u003c/h3\u003e\n\u003cp\u003eOn TikTok, you have two competitors: your business competition (who you’ve likely already identified) and your content competition. Like other social media platforms, TikTok is filled with individuals and brands alike, so you’re not only competing with other businesses but also other creators.\u003c/p\u003e\n\u003cp\u003eTake a look at your business competitors and see if they have a TikTok presence. If they do, look at the types of things they post and which posts have significant levels of engagement. This can clue you into what their audience likes, which is probably somewhat similar to what your audience will like. Just remember to create your own unique content—no stealing ideas here!\u003c/p\u003e\n\u003cp\u003eThen spend time looking at TikTok content itself to see what is already produced in your space. Search hashtags, take note of \u003ca href=\"/id/blog/how-to-find-trending-sounds-tiktok\"\u003etrending sounds\u003c/a\u003e, and pay attention to what comes up on your For You page. Notice any overlaps from these posts with your business competition.\u003c/p\u003e\n\u003cp\u003e“What we really understood from TikTok is that the algorithm and the way the platform works is completely different from Instagram, where you have to be super mindful of how many times a day you’re posting,” says Nadya.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e4. Figure out your promotion strategy\u003c/h3\u003e\n\u003cp\u003eIn addition to investing time and energy into creating your branded TikTok profile and videos, you can supercharge your marketing efforts in TikTok with influencers and paid advertising.\u003c/p\u003e\n\u003cp\u003eServing as a form of social proof, \u003ca href=\"/id/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e puts your brand and products in front of someone else’s audience. And influencer marketing is huge on TikTok, especially as it’s a creator-focused platform, like Snapchat.\u003c/p\u003e\n\u003cp\u003eShopify merchant \u003ca href=\"https://peaceoutskincare.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePeace Out Skincare\u003c/a\u003e partnered with an influencer to promote its acne line. The brand gifted its products to TikTok influencers, two of whom collaborated on a video. The video earned 12 million views, 2.4 million likes, 60,000 shares, and $15,000 in product sales in a single day. \u003ca href=\"/id/blog/peace-out-skincare-tiktok\"\u003eThe video trended\u003c/a\u003e for months after its original posting, fueling a steady stream of sales past that initial surge.\u003c/p\u003e\n\u003cp\u003eTo work with TikTok influencers in your marketing strategy, scout influencers on the platform to see who resonates with your industry and audience. Reach out through messages directly on the platform and send free products in exchange for a video of their experience and honest feedback. This is great for marketing and also for product teams.\u003c/p\u003e\n\u003cp\u003eAs far as paid advertising goes, TikTok Ads Manager grants you access to a set of tools that can help you increase the visibility of your ads to a defined audience. \u003ca href=\"https://www.omololajewellery.com/en-ca\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOmolola Jewellery\u003c/a\u003e uses a combination of organic posts and paid TikTok ads to reach new audiences. This was especially helpful in supporting its business during the pandemic lockdowns, when customers may not have been able to safely visit Omolola’s physical store.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e10 TikTok marketing tips\u003c/h2\u003e\n\u003cp\u003eWith your strategy set, it’s time to put your plan into action. Keep these TikTok best practices and tips in mind when creating and posting your TikTok marketing content.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#31\"\u003eBe authentic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#32\"\u003eGo live\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#33\"\u003eGet the gear\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#34\"\u003eKeep it simple\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#35\"\u003eConnect in the comments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#36\"\u003eConsider accessibility and legibility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#37\"\u003eTake advantage of features\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#38\"\u003ePost consistently\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#39\"\u003eExperiment with TikTok Stories\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#40\"\u003eMonitor your TikTok analytics\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"31\"\u003e1. Be authentic\u003c/h3\u003e\n\u003cp\u003eWith so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.\u003c/p\u003e\n\u003cp\u003eBefore starting your marketing efforts, spend time on TikTok. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own engaging content.\u003c/p\u003e\n\u003cp\u003eTikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.\u003c/p\u003e\n\u003cp\u003eSince most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBrands like \u003ca href=\"https://www.tiktok.com/@ryanair?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRyanair\u003c/a\u003e and \u003ca href=\"https://www.tiktok.com/@scrubdaddy?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eScrub Daddy\u003c/a\u003e are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.\u003c/p\u003e\n\u003ch3 id=\"32\"\u003e2. Go live\u003c/h3\u003e\n\u003cp\u003eOne way to build a human connection with your audience is by taking advantage of TikTok’s \u003ca href=\"https://www.tiktok.com/live?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLIVE feature\u003c/a\u003e, which lets creators connect directly with followers through a livestream. Going live is one of the best ways to stand out on TikTok.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe app will push a notification to your followers that you’ve started livestreaming, and your stream will be pinned to the top of their For You page. With millions of creators currently on the platform, this real estate is priceless. TikTok heavily promotes the going-live feature, and it’s surprisingly easy to do.\u003c/p\u003e\n\u003cp\u003eJot down a few talking points for common questions and update your list after every TikTok LIVE. Do your best to answer all appropriate questions during a LIVE and be sure to thank followers who “gift” you stickers/emojis, as there’s a small monetary value associated with them.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eScheduling is also super important. While spur-of-the-moment livestreams are awesome, sticking to a livestream schedule will help \u003ca href=\"/id/blog/building-community\"\u003ebuild a community\u003c/a\u003e around your stream.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSome excellent TikTok LIVE formats include:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eQ\u0026amp;A sessions\u003c/li\u003e\n\u003cli\u003eBehind-the-scenes videos\u003c/li\u003e\n\u003cli\u003eInformal hangout streams\u003c/li\u003e\n\u003cli\u003e“Work with me” sessions\u003c/li\u003e\n\u003cli\u003eTutorials\u003c/li\u003e\n\u003cli\u003eInterviews with special guests\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡Tip: If you’re creating a livestream schedule, be sure to account for your followers’ time zones and pick a time when most people aren’t at school or work. This is a great way to boost viewership when you’re first starting to \u003ca href=\"/id/blog/how-to-go-live-on-tiktok\"\u003egrow your community via TikTok LIVE\u003c/a\u003e.\u003c/p\u003e\n\u003ch3 id=\"33\"\u003e3. Get the gear\u003c/h3\u003e\n\u003cp\u003eVideos should be filmed directly from the TikTok app on a smartphone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting.\u003c/p\u003e\n\u003cp\u003eYou can shoot TikTok videos using more professional equipment and editing tools but often the time required to create this content isn’t always worth the results.\u003c/p\u003e\n\u003cp\u003eSound is something that shouldn’t be compromised, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"34\"\u003e4. Keep it simple\u003c/h3\u003e\n\u003cp\u003eJust like you can’t pack an entire novel into a tweet, you can’t fit an entire movie into a TikTok. To keep content digestible, your videos should be short and sweet.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eStick to 15-second videos sharing high-level information, and pepper in 60-second deep dives to explain details further. If a topic is super important, you’re can break it down into multiple 15-second videos to keep viewership and replay ability high.\u003c/p\u003e\n\u003cp\u003eThink of each TikTok video as a unique story you’re sharing with your audience. Too little content and they might be unsatisfied; too much content and you may lose interest.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf the average video on a For You page hovers between seven and 10 seconds, a 60-second upload will feel like a movie—something many users don’t have the attention span for.\u003c/p\u003e\n\u003ch3 id=\"35\"\u003e5. Connect in the comments\u003c/h3\u003e\n\u003cp\u003eTikTok’s discovery algorithm is amazing at getting your video in front of potential followers, but that’s only half the battle. Once the algorithm grabs someone’s interest, it’s your job to reel them in.\u003c/p\u003e\n\u003cp\u003eTikTok comments are an amazing place for conversation, communication, and explanation. As often as you can, hop into the comments and communicate with your viewers. You can also simply like comments you want to acknowledge that don’t warrant a written response.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs your posts gain traction and replying to comments takes up too much time, address them at scale. Create a document of guidelines for yourself to break down frequent comment types and determine which types you can reasonably respond to. Then respond to recurring comments in an FAQ-like format via a longer video, a livestream, or a video response.\u003c/p\u003e\n\u003cp\u003eTikTok also includes generous filtering functionality to make your life easier, automatically removing comments that use certain keywords or phrases. That can help you minimize interactions with trolls or spam.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eComments are an important part of the TikTok experience, and there’s no excuse not to interact with every single comment until your channel has grown to the point where that isn’t possible. Few brands do this, which will help you stand apart.\u003c/p\u003e\n\u003cp\u003e💡Tip: It’s OK, and even encouraged, to remove inappropriate comments. You can do this by holding the + key and then opting to delete. Content moderation like this is a core part of building a healthy community online.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"36\"\u003e6. Consider accessibility and legibility\u003c/h3\u003e\n\u003cp\u003eThere’s a reason you see successful TikTok creators bake in titles at the start of their videos. If you’re scrolling through their profile, it’s an easy way to get a preview of what’s to come. You can use colored titles to help categorize your videos in an effort to help direct viewers to content they might be interested in and boost viewership.\u003c/p\u003e\n\u003cp\u003eKeep in mind that TikTok’s user interface is overlaid on the bottom and right sides of your screen, so make sure those titles fall in the middle. Since each type of phone uses a different aspect ratio, keeping important content away from the edges can help ensure everyone can see it.\u003c/p\u003e\n\u003cp\u003eTo cater to all TikTok users, use closed captions on your videos wherever possible. This ensures your videos are accessible to all audiences, in all contexts. The app’s timed text feature makes this super easy, and it only takes a couple of extra minutes.\u003c/p\u003e\n\u003ch3 id=\"37\"\u003e7. Take advantage of features\u003c/h3\u003e\n\u003cp\u003eTikTok always pumps out new features—animated GIF stickers, titles, and new filters are among some of the popular TikTok upgrades. So while the algorithm is kept secret, you can focus on using these new tools to keep your feed looking fresh for your audience.\u003c/p\u003e\n\u003cp\u003eWe also suggest looking into \u003ca href=\"https://www.tiktok.com/legal/page/global/tiktok-creativity-program-beta-terms-eea/en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok’s beta program\u003c/a\u003e, as it may offer you brand-new \u003ca href=\"/id/blog/free-content-marketing-creation-tools\"\u003econtent creation tools\u003c/a\u003e that most users haven’t seen yet. This can be a great way to stay on the cutting edge of what the platform is working on so you can stay a step ahead of your competition.\u003c/p\u003e\n\u003ch3 id=\"38\"\u003e8. Post consistently\u003c/h3\u003e\n\u003cp\u003eMany creators have seen amazing results from sticking to a \u003ca href=\"/id/blog/best-time-to-post-on-tikok\"\u003eposting schedule\u003c/a\u003e. We suggest posting one to two times each day and going live a couple of times each week. This cadence keeps your content fresh and interesting without overloading your followers with videos.\u003c/p\u003e\n\u003cp\u003eSince so many new videos are constantly added to the platform, it’s important to keep feeding the algorithm new and exciting content of your own.\u003c/p\u003e\n\u003ch3 id=\"39\"\u003e9. Experiment with TikTok Stories\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eTikTok Stories are giving brands another way to experiment with ephemeral content, mirroring the success of Instagram Stories and Snapchat. This short-lived format is perfect for sharing candid behind-the-scenes moments or dropping hints about an upcoming product launch. The goal is to keep your followers guessing. TikTok Stories also let you play with the platform’s interactive features like polls or countdown timers. For example, a sports drink brand might ask their audience whether their next flavor should be Piña Colada or Cherry Lime, bringing them into the product development process.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDon’t overthink it. TikTok Stories are quick, authentic snippets that complement your main content strategy. Plus, you can easily repurpose your Instagram Stories content here, or stitch together your TikTok Stories into a full video later on.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"40\"\u003e10. Monitor your TikTok analytics\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eTo keep tabs on your TikTok performance, keep a close eye on the app’s built-in analytics. Simply tap the “Profile” tab, hit the hamburger menu in the top right, and select “Creator tools” then “Analytics.” It’s a treasure trove of insights right at your fingertips where you’ll find data on your post views, profile views, likes, comments, shares, traffic sources, search queries, and more. It’s all neatly organized into different sections like “Overview,” “Content,” “Viewers,” and “Followers.”\u003c/p\u003e\n\u003cp\u003eUse these user data insights to refine your content strategy on TikTok. Pay attention to which videos are hitting the mark and why, then adapt your content to give your audience more of what they love. For instance, check the “Search queries” section to see how people are finding your content and consider doubling-down on the most popular terms or topics to increase your visibility.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5 TikTok marketing examples\u003c/h2\u003e\n\u003cp\u003eWhat does great marketing look like on TikTok? Get inspired by five examples of ecommerce businesses that are killing it on TikTok—and driving sales.\u0026nbsp;\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#41\"\u003eRare Beauty\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#42\"\u003eTropeaka\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#43\"\u003eOur Place\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#44\"\u003eTileCloud\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#45\"\u003eCrocs\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"41\"\u003e1. Rare Beauty\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.rarebeauty.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRare Beauty\u003c/a\u003e is a makeup and cosmetics brand founded by singer and actress Selena Gomez. While the company’s TikTok strategy benefits from the star power of its famous founder, Rare Beauty has also developed a distinctive approach to content on the platform. It actively participates in trends and collaborate with well-known beauty influencers like Vidya and Glamzilla, creating a relevant and appealing presence that goes beyond celebrity association.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@rarebeauty/video/7393771184292252959\" data-video-id=\"7393771184292252959\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7393771184292252959?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"42\"\u003e2. Tropeaka\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://tropeaka.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTropeaka\u003c/a\u003e is an Australian-based company specializing in premium, nutrient-dense wholefood formulas. It’s known for its high-quality products and commitment to social and environmental causes. Tropeaka has embraced TikTok as a platform to showcase its versatility and values.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor instance, it shared how to make Double Chocolate Protein Oatmeal Cookies using its Rich Double Chocolate Protein Collagen and Cacao Powder. Videos like this show off the flexibility of its blends beyond simple shakes or smoothies.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7390626670564166918\" data-video-id=\"7390626670564166918\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7390626670564166918?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://www.linkedin.com/in/christineannechiang/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eChristine Chiang\u003c/a\u003e, a marketing consultant at Tropeaka, notes that experimentation is core to the brand’s TikTok strategy. “During our weekly meetings, we bring a mix of original ideas and trends to the table, developing them into halfway fleshed-out content concepts for Tropeaka,” she says. “This committee then selects the ideas with the most impact and scalability, ensuring the content can be repurposed across different platforms. The rest of our content is driven by spontaneity and gut feeling, which is what TikTok should be about: fun.”\u003c/p\u003e\n\u003ch3 id=\"43\"\u003e3. Our Place\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://fromourplace.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOur Place\u003c/a\u003e is a kitchenware company known for its innovative pots, pans, and cooking accessories. It uses TikTok to introduce viewers to the utility of its products through mouth-watering cooking content. Its videos cater to food enthusiasts and casual TikTok users alike, offering practical recipes and culinary inspiration. While Our Place products are featured in its content, they often play a supporting role, allowing the food to take center stage.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFor example, one vertical video shows the creation of a Brazilian lemonade using the brand’s Splendor Blender, highlighting the product’s capabilities while largely focusing on the refreshing recipe.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ourplace/video/7375937250925743406\" data-video-id=\"7375937250925743406\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7375937250925743406?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"44\"\u003e4. TileCloud\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://tilecloud.com.au/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTileCloud\u003c/a\u003e is an Australian company that aims to simplify and inspire the tile-buying process for home renovators. Their mission is to empower individuals to confidently tackle their renovation projects by providing expert design support, inspiring content, and exceptional customer service.\u003c/p\u003e\n\u003cp\u003eOn TikTok, TileCloud has crafted a diverse content strategy that resonates with DIY and home renovation enthusiasts. Its feed is a mix of décor inspiration and trendy content, often incorporating popular TikTok sounds to increase engagement. It’s not afraid to experiment with different content formats, including TikTok’s photo carousel feature, which complements its video-based content. TileCloud often also features employees in its tile-laying demonstrations, adding a personal touch to its brand presence on the platform.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tilecloud.com.au/video/7363513549194398983\" data-video-id=\"7363513549194398983\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7363513549194398983?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://www.linkedin.com/in/ella-viney-7b4642277/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eElla Viney\u003c/a\u003e, a social media creator at TileCloud, encourages brands to try new things and take creative risks on TikTok. “Balancing originality with trending content is crucial for us,” Ella says. “While we produce original content that showcases our expertise—like analyzing interior design aesthetics or demonstrating tile laying techniques—we also keep an eye on trending sounds and formats on TikTok.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“This strategy ensures that we maintain engagement by leveraging popular trends while offering our unique perspective and expertise. I also believe that having a dedicated team that values social media and invests time in staying inspired has been instrumental in consistently generating fresh ideas.”\u003c/p\u003e\n\u003ch3 id=\"45\"\u003e5. Crocs\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.crocs.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCrocs\u003c/a\u003e is a footwear company known for its distinctive foam clogs. Once considered an unconventional and often criticized brand, Crocs has successfully transformed its image into a trendy, must-have fashion item. Their TikTok strategy has played an important role in this reimagining, helping them amass more than two million followers on the platform.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCrocs excels at adapting to current trends and pop culture moments. For instance, when the Netflix show \u003cem\u003eBridgerton\u003c/em\u003e was trending, Crocs quickly \u003ca href=\"https://www.tiktok.com/@crocs/photo/7381497918408166698\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ecurated a selection of their shoes\u003c/a\u003e and decorative pins (known as Jibbitz) to match the show’s Regency-era aesthetic, complete with pastel colors, pearls, and ornate designs.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e5 TikTok marketing trends\u003c/h2\u003e\n\u003cp\u003eTo succeed on TikTok, brands should stay attuned to the platform’s unique opportunities and current trends, creating video content that feels natural and authentic. Simply copying strategies from other social media platforms won’t be effective—TikTok needs a more tailored approach.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are five TikTok marketing trends to consider as you craft your strategy for the app:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#51\"\u003eKeep up with meme culture\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#52\"\u003eEncourage UGC content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#53\"\u003eAttach a face (or two) to your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#54\"\u003eBuild a recurring content series\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#55\"\u003eStitch or duet popular and relevant videos\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"51\"\u003e1. Keep up with meme culture\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eTo stay on top of TikTok’s ever-changing meme culture, let the \u003ca href=\"https://www.tiktok.com/explore\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eExplore page\u003c/a\u003e act as your compass. This section serves as the digital pulse of the platform, letting users know what’s trending—from the latest choreography spreading across creators to the newest prank to pull. Don’t forget to keep an ear out for trending sounds—they’re often at the heart of meme-worthy content and can give you a signal on what’s about to blow up.\u003c/p\u003e\n\u003cp\u003eTikTok trends often mirror what’s buzzing in pop culture, whether it’s a blockbuster movie or a catchy new song. But here’s the key: Don’t feel pressured to hop on every trend bandwagon. Only join in when there’s a genuine opportunity for your brand to add to the conversation.\u003c/p\u003e\n\u003cp\u003eWhen Taylor Swift released \u003cem\u003eThe Tortured Poets Department\u003c/em\u003e in 2024, TikTok was instantly flooded with content featuring her new songs. \u003ca href=\"https://www.stanley1913.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eStanley\u003c/a\u003e, the popular drinkware company, capitalized on this trend by creating a carousel video that paired its colorful products with each track’s mood, resulting in over 3.5 million views and more than 410,000 likes.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@stanleybrand/video/7364818227123227946\" data-video-id=\"7364818227123227946\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7364818227123227946?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"52\"\u003e2. Encourage UGC content\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/id/blog/user-generated-content\"\u003eUser-generated content (UGC)\u003c/a\u003e is core to TikTok and smart brands are incorporating it into their marketing strategy. UGC is essentially content created by your customers or fans, showcasing your products or services in their own unique way. On TikTok, this might be an unboxing video or a talking video providing an honest review.\u003c/p\u003e\n\u003cp\u003eThe beauty of UGC lies in its authenticity—it’s not your brand talking, it’s real TikTok users sharing their experiences. To encourage UGC, try running contests, creating branded hashtags, or simply reaching out to your biggest fans. Once you’ve got a collection of great UGC, you can take it to the next level with \u003ca href=\"https://ads.tiktok.com/help/article/spark-ads-faq?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTikTok’s Spark Ads\u003c/a\u003e. These ads let you boost organic content, including UGC, giving it more visibility while maintaining that authentic, native feel.\u003c/p\u003e\n\u003cp\u003e“Luckily, we have a dedicated fan base and a creator program that consistently posts about Tropeaka,” says Christine. “However, to get specific content or messaging, especially during new product launches, we have a robust process that ranges from creator selection by channel to briefing hooks and messaging to stay top of mind. UGC is crucial in building authenticity, fosters trust, and almost serves a point of aspiration for our customer. You’ll find UGC is distributed across almost every piece of content.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7372035542994783505\" data-video-id=\"7372035542994783505\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7372035542994783505?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"53\"\u003e3. Attach a face (or two) to your brand\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eWhile Instagram and Facebook marketing often revolves around showcasing products, TikTok users crave a more personal connection. On this platform, people want to engage with humans, not just faceless brands. To bridge this gap, consider introducing your audience to the people behind your brand.\u003c/p\u003e\n\u003cp\u003eThis might involve featuring founders, team members, or a combination of both in your TikTok content. By putting faces to your brand name, you create a more authentic and relatable presence on the platform.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eChristine and the marketing team at Tropeaka have worked to get the company’s co-founder and CEO, \u003ca href=\"https://www.tiktok.com/@calashall?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCaleb Marshall\u003c/a\u003e, in front of the camera. “Getting executives involved in content creation isn’t essential for all brands, but it can be extremely powerful,” she says. “The data shows that executive involvement can significantly boost performance and customer trust. They also provide a relatable face, deep industry knowledge, and reinforce the brand’s mission.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tropeaka/video/7376821924799859969\" data-video-id=\"7376821924799859969\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376821924799859969?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"54\"\u003e4. Build a recurring content series\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eWhile TikTok thrives on novelty, users often seek out familiar content from their favorite creators. Many eagerly await the next NYC restaurant review from their go-to foodie creator or an unboxing video from their preferred tech reviewer. Brands can adopt this strategy by developing their own recurring content series. By creating a consistent, recognizable format, you offer your audience something familiar and enjoyable to look forward to.\u003c/p\u003e\n\u003cp\u003eAt TileCloud, Ella developed a 30-day series that brought viewers’ Pinterest boards to life using the brand’s tile products. This interactive campaign engaged the audience by soliciting Pinterest board submissions, which were then transformed into TikTok videos, showcasing both user-generated inspiration and TileCloud’s expertise.\u003c/p\u003e\n\u003cp\u003e“I put myself in our followers’ shoes and thought about what would really excite and educate them. That’s when the idea hit me: Why not show how to turn their Pinterest boards into reality?” says Ella. “I also thought it would be a fun idea to choose a followers board each day so they could check in and see if they got selected. Seeing their reactions has been the best part!”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@tilecloud.com.au/video/7376494234045533447\" data-video-id=\"7376494234045533447\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7376494234045533447?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch3 id=\"55\"\u003e5. Stitch or duet popular and relevant videos\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eThinking like a creator is key to brand success on TikTok, and using TikTok features known as Stitches and Duets is no exception. Creators often use Stitches to add their commentary or reaction to a portion of another user’s video, transforming the original content. Duets are slightly different, allowing creators to film alongside an existing video, creating a split-screen effect that’s perfect for reactions, collaborations, or challenges.\u003c/p\u003e\n\u003cp\u003eBrands can use these features to join relevant conversations. This might mean responding thoughtfully to a negative review, expressing gratitude for positive feedback, or participating in discussions related to your products or broader industry. However, approach Duets and Stitches with caution—if your content starts looking too promotional, you might need to pay creators for usage rights.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://vessi.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVessi\u003c/a\u003e is a footwear company known for its waterproof sneakers. When a viral TikTok clip showed a woman accidentally losing her clog in a body of water, Vessi cleverly duetted the video, offering to send her a pair of its waterproof shoes and demonstrating how its sneakers can be fully immersed without damage.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@vessi/video/7344152388774792454\" data-video-id=\"7344152388774792454\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\" data-gtm-yt-inspected-102563954_312=\"true\"\u003e\n \u003c/iframe\u003e\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7344152388774792454?lang=en-GB\u0026amp;referrer=www.shopify.comhttps%3A%2F%2Fwww.shopify.com%2Fblog%2Ftiktok-marketing\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003ch2 id=\"7\"\u003eConnect with shoppers on TikTok\u003c/h2\u003e\n\u003cp\u003eHarness the power of TikTok’s billion-strong user base to connect with a new generation of shoppers who are ready to discover and purchase products directly through the platform.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCreate a free TikTok Business Account and integrate it with Shopify to manage your inventory, orders, and promotional efforts, all from one centralized dashboard. Dive into the world of short-form video content, collaborate with influential creators, and \u003ca href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\"\u003euse TikTok’s powerful advertising tools\u003c/a\u003e to show off and sell your products in creative ways.\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eSet up shop on TikTok\u003c/p\u003e\n\u003cp\u003eHelp boost sales with creative content that converts the next generation of customers.\u003c/p\u003e\n\u003cp\u003e\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok\" target=\"_blank\"\u003eInstall \u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/pinterest-tools\"\u003e10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-success\"\u003e6 Tips for How To Be a Successful Dropshipper (Full Playbook)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/link-in-bio\"\u003eHow to Make Your Link in Bio Pop with Linkpop\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/user-generated-content\"\u003eUser-Generated Content- How to Rally Customers to Create Content with You\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eTikTok marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok marketing worth it?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok marketing can offer meaningful returns for brands willing to invest in a thoughtful strategy, often with lower costs and effort compared to traditional marketing channels. The platform provides ample opportunities for brands to connect with potential customers in creative and authentic ways. For some brands, like Duolingo, TikTok has become a platform where their marketing efforts have taken on a life of their own, generating viral content and fostering a strong community around their brand.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I market on TikTok?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMarketing on TikTok involves having a solid \u003ca href=\"/id/blog/digital-marketing-strategy\"\u003edigital marketing strategy\u003c/a\u003e for your TikTok videos, a defined target audience, and an understanding of the marketing content that works on the social media platform.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhen using TikTok for business, remember these best practices:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBe authentic.\u003c/li\u003e\n\u003cli\u003eGet the right gear to create TikTok videos.\u003c/li\u003e\n\u003cli\u003eGo live with TikTok’s features.\u003c/li\u003e\n\u003cli\u003eKeep it simple with short video content.\u003c/li\u003e\n\u003cli\u003eConnect in the comments.\u003c/li\u003e\n\u003cli\u003eMaster the trends.\u003c/li\u003e\n\u003cli\u003ePost consistently.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan a small business use TikTok advertising?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are different types of ads you can promote on TikTok, including in-feed ads and top view ads, to boost sales. However, both can be quite expensive for small businesses, starting at $10 \u003ca href=\"/id/blog/cpm-marketing\"\u003eCPM (cost per 1,000 views)\u003c/a\u003e. If you’re on a tight budget, try using TikTok for influencer marketing or \u003ca href=\"/id/blog/tiktok-affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e instead of advertising.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - 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