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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/id/blog/tiktok-video-ideas"/><meta itemProp="dateModified" content="2024-07-01T08:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/id/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/id/blog/topics/social-media-optimization" class="no-underline hover:text-link-light-hover topic-link">Social Media Optimization</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">18 TikTok Video Ideas Your Customers Will Love (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Browse popular TikTok video ideas you can use for your brand in 2024, whether you’re just getting started or taking your TikTok strategy to the next level.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/id/blog/authors/claire-kidman" class="no-underline" itemProp="url"><span itemProp="name">Claire Kidman</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>1 Jul 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20video_20ideas_ca3f14f5-ed2e-4c0c-af52-22b404ed0cd8.jpg?v=1729280357&originalWidth=1848&originalHeight=782" alt="Graphic of two mobile screens showing TikTok videos" loading="eager" decoding="async" width="1848" height="782" 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class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>What do a brow serum, a stretchy blanket, and an olive oil dispenser have in common? They’re all products that have gone viral on <a href="/id/blog/what-is-tiktok">TikTok</a>. As the platform gains popularity, more ecommerce brands use it to reach new customers, increase visibility, and <a href="/id/blog/make-money-on-tiktok">make money</a>. But how do they know what to post? </p> <p>With so many new <a href="/id/blog/tiktok-trends">TikTok trends</a> popping up, it can be tempting to jump on every one. But it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way.</p> <p>Ahead, find 18 TikTok video ideas you can incorporate into your <a href="/id/blog/tiktok-marketing">TikTok marketing strategy, w</a>hether you’re just getting started or need inspiration.</p><div id="text-cta" class="hidden lg:block"></div> <p>(Still not sure how to use TikTok? Start <a href="/id/blog/how-to-use-tiktok">here</a>, then come back to these ideas for fresh inspiration).</p> <center><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/RkRyMwwVXfU?si=VC5zEz-Sjuslw568" class="absolute inset-0 w-full h-full"></div></div></center> <h2>18 of the best TikTok video ideas this year</h2> <ol> <li><a href="#1">Human moments</a></li> <li><a href="#2">Trending and topical content</a></li> <li><a href="#3">Inside the creative process</a></li> <li><a href="#4">Inspiration TikTok videos</a></li> <li><a href="#5">Sneak peeks</a></li> <li><a href="#6">TikTok video Q&As</a></li> <li><a href="#7">Ask your audience videos</a></li> <li><a href="#8">Educational TikTok videos</a></li> <li><a href="#9">Behind-the-scenes TikTok videos</a></li> <li><a href="#10">Vlogs and recaps</a></li> <li><a href="#11">Collaboration videos</a></li> <li><a href="#12">#StoryTime videos</a></li> <li><a href="#13">TikTok video introductions</a></li> <li><a href="#14">TikTok video tips and tricks</a></li> <li><a href="#15">Duets and stitches</a></li> <li><a href="#16">Tutorials</a></li> <li><a href="#17">Livestreams</a></li> <li><a href="#18">POV videos</a></li> </ol> <p>Creating TikTok videos that resonate with your target buyer can help you attract the right audience and build a following. Here are some TikTok video ideas to get you started: </p> <h3 id="1">1. Human moments</h3> <p>Get real with your followers and don’t be afraid to break that fourth wall. Audiences love hearing from the people behind the brands. </p> <p>Below, <a href="https://www.tiktok.com/@fizzysoapss/photo/7332224383211113758" rel="nofollow noopener noreferrer" target="_blank">Isabella Lin of Fizzy Soaps</a> took a break from her brand’s typical content to share her feelings about the growth of her business. It’s refreshing to see a brand’s founder take center stage and discuss the realities of social media. </p> <p>If you’re really into something, your brand’s audience will most likely love it too. Try sharing favorite book recommendations or the Netflix series you can’t stop talking about.</p> <p>You don’t need to talk to the camera to help your brand feel more human—images and captions can work just as well. Imagine you’re sharing with a friend, and keep it short and sweet. </p> <h3 id="2">2. Trending and topical content</h3> <p>It’s tempting to create videos in advance, and this certainly works for other <a href="/id/blog/social-media-marketing-strategy">social media channels</a>. When it comes to TikTok account ideas, balance is key. Keep track of holidays and events and see what’s trending on TikTok at that time. Make sure you’re ready to react and create topical and relevant content.</p> <p>Topical content doesn’t have to be complicated. In fact, sometimes simple posts are best. Natural deodorant brand <a href="https://www.wearewild.com/" rel="nofollow noopener noreferrer" target="_blank">Wild</a> filmed this short video showing someone “swiping” festival-goers’ armpits with deodorant. This is particularly topical during festival season.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@wildrefill/video/7111413061038116101" data-video-id="7111413061038116101"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7111413061038116101?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Trends can be trickier, as they come and go quickly. Not every lip-syncing, animal, or dance video trend will fit your brand. Hop on trends that are relevant to your audience, and remember—your video doesn’t need to be trendy to <a href="/id/blog/how-to-go-viral-on-tiktok">go viral</a>.</p> <p>⏰ Learn more: <a href="/id/blog/best-time-to-post-on-tikok">What’s the Best Time To Post on TikTok in 2024?</a></p> <h3 id="3">3. Inside the creative process</h3> <p>Revealing your brand’s creative process is another great TikTok tactic. This could be a video of you handmaking products, sketching ideas—really anything that demonstrates the creativity and skill behind your brand. </p> <p><a href="https://www.burnincandles.com/" rel="nofollow noopener noreferrer" target="_blank">Burn.in Candle Co.</a>’s TikTok account is full of videos showing how its various candles are made. Not only are they satisfying to watch, but they demonstrate the care put into every candle.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@burnincandleco/video/7299264540078918955" data-video-id="7299264540078918955"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7299264540078918955?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <p>If there’s anything more satisfying than shopping with small brands, it’s seeing their products being created.</p> <h3 id="4">4. Inspiration TikTok videos</h3> <p>Your brand is more than its products, and your TikTok account is a great place to show it.</p> <p>Reach like-minded viewers and convert them to followers by sharing content that <a href="/id/blog/what-inspires-you">inspires you</a> and aligns with your brand’s mission, vision, and values</p> <p>Sustainable swimwear brand <a href="https://www.sevenseasswimwear.com/" rel="nofollow noopener noreferrer" target="_blank">SevenSeas Swimwear</a> is all about summer vibes, so it’s no surprise that this dreamy video got almost two million views. </p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@sevenseasswimwear/video/7071799071723277610" data-video-id="7071799071723277610"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7071799071723277610?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Create and post content that fits your brand’s mood and it’s sure to resonate with your followers. </p> <h3 id="5">5. Sneak peeks</h3> <p>Build anticipation for launches or campaigns by teasing new products, colorways, or other exciting upcoming brand moments. Giving your TikTok audience a first peek encourages followers to come back for more.</p> <p>Designer <a href="https://elysebreannedesign.com/" rel="nofollow noopener noreferrer" target="_blank">Elyse Breanne</a> took a trending song and created this simple but effective video revealing her upcoming product with a video walkthrough. </p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@elysebreannedesign/video/7015328865954368773" data-video-id="7015328865954368773"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7015328865954368773?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>If something excites you, it’s likely to entice your fans, too. Incorporating sneak peeks into your <a href="/id/blog/tiktok-ecommerce">TikTok ecommerce strategy</a> can build momentum for new product launches.</p> <h3 id="6">6. TikTok video Q&As</h3> <p>TikTok’s new Q&A feature lets your audience submit questions to your account. It’s the perfect way to engage with followers and get invaluable customer insights and new video ideas. </p> <p>By enabling the Q&A feature, your audience can flag their comments as questions, so it’s easy for you to spot them and reply. </p> <p>This video response from <a href="https://fizzysoaps.shop/" rel="nofollow noopener noreferrer" target="_blank">Fizzy Soaps</a> to a follower’s question got almost half a million views. Combining voiceover with a video of soaps being created is a simple way to engage with followers.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@fizzysoapss/video/7087701297700408619" data-video-id="7087701297700408619"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7087701297700408619?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>The best part is that Q&As offer built-in TikTok video ideas: You can dedicate multiple videos every week or month to answering your community’s questions. </p> <h3 id="7">7. Ask your audience videos</h3> <p>Questions aren’t just for followers—putting them out to your audience is a surefire way to boost engagement and explore how your followers think.</p> <p>What colors do customers want next season? What TikTok content do they like most? Involve them in the conversation and you’ll gain valuable input from your target audience. </p> <p>Ruggable created a topical “ask your audience” video by polling its followers on which rug they preferred based on Bridgerton designs. </p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ruggable/video/7371209785405951274" data-video-id="7371209785405951274"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7371209785405951274?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Aligning its questions with a popular show allowed Ruggable to capitalize on excitement for Bridgerton, so don’t feel limited to asking product questions.</p> <h3 id="8">8. Educational TikTok videos</h3> <p>Whatever your industry or specialist subject, it’s time to share your skills in informative videos. Own your niche by breaking down complex topics or creating fun how-to videos. </p> <p>This technique can help you reach viewers within your niche and convert them to followers. Consider creating a regular series and a TikTok Playlist so your informative posts are stored in one go-to resource.</p> <p><a href="https://www.peachandlily.com/" rel="nofollow noopener noreferrer" target="_blank">Peach & Lily</a> created a series revealing little-known facts about Korean skin care. The video below got almost one million views, and is part of a series. </p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@peachandlilyofficial/video/7088120440392043818" data-video-id="7088120440392043818"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7088120440392043818?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Not sure where to begin? Ask your followers or check for commonly searched questions within your area. Answering frequently asked questions creates valuable evergreen content that encourages return visits.</p> <h3 id="9">9. Behind-the-scenes TikTok videos</h3> <p>Inviting followers behind the scenes makes things personal. Whether you’re a one-person show or a team of 100, behind-the-scenes content is always engaging. </p> <p>New York–based fashion brand <a href="https://www.ceeceesclosetnyc.com/" rel="nofollow noopener noreferrer" target="_blank">Cee Cee’s Closet NYC</a> shared this authentic behind-the-scenes moment with followers, getting almost 300,000 views.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ceeceesclosetnyc/video/7032427755031645445" data-video-id="7032427755031645445"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7032427755031645445?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p><a href="https://xxlandco.com/" rel="nofollow noopener noreferrer" target="_blank">XXL and Co</a> brand founder Tina Nguyen created this heartwarming video showing how her mother helps behind the scenes. With 3.1 million views, it’s one of her brand’s most-viewed posts to date.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@xxl.scrunchie/video/6875401692305722625" data-video-id="6875401692305722625"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/6875401692305722625?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Whether you show your team at work, share snapshots from behind the scenes at photoshoots, or offer something as simple as videos of your morning coffee, followers value this honest approach.</p> <h3 id="10">10. Vlogs and recaps</h3> <p>Recapping your day, week, season, or event—complete with trending sounds—is easy and fun!</p> <p>Vlogs serve as a diary or scrapbook, perfect for highlighting specific time periods or events. Just throw together the best content you’ve captured. </p> <p>This example from jewelry brand <a href="https://uncommonjames.com/" rel="nofollow noopener noreferrer" target="_blank">Uncommon James</a> combines several clips to capture the mood of a whole day.</p> <center> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@uncommonjames/video/7089555094668086530" data-video-id="7089555094668086530"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7089555094668086530?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>You don’t need a physical store to create effective recaps. Snap moments wherever you go for a ready supply of engaging vlogs that offer insight into your brand and demonstrate your aesthetic and ethos.</p> <h3 id="11">11. Collaboration Videos</h3> <p>Teaming up with other TikTok accounts is a surefire way to reach new audiences.</p> <p>Hauslabs regularly partners with TikTok influencers to share “get ready with me” videos, tutorials, and reviews.</p> <p>In this video, the brand collaborates with Jordan Sloane for an ASMR-style review.</p> <center> <blockquote data-video-id="7363447657928461611" cite="https://www.tiktok.com/@hauslabs/video/7363447657928461611" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7363447657928461611?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>🎵 Learn more: <a href="/id/blog/how-to-find-trending-sounds-tiktok">How To Find Trending Sounds on TikTok</a></p> <h3 id="12">12. #StoryTime videos</h3> <p>Who doesn’t love a good story? The #StoryTime hashtag is an excellent source of ideas for getting authentic with your followers. </p> <p>From your brand foundation story to your biggest inspirations—and even your biggest fails—stories provide insight into your brand. Plus, they’re simple to film! </p> <p><a href="https://bedthreads.com/" rel="nofollow noopener noreferrer" target="_blank">Bed Threads</a> documents the lives of its makers in high-quality, documentary-style TikTok videos.</p> <center> <blockquote data-video-id="7365529625117625618" cite="https://www.tiktok.com/@bed.threads/video/7365529625117625618" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7365529625117625618?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Whether sharing your own moments or shining the spotlight on your team, storytelling is an opportunity to connect your audience with the real people and moments behind your brand.</p> <h3 id="13">13. TikTok video introductions </h3> <p>This may seem like a no-brainer, but introducing your brand, yourself, and your products in short videos is great exposure. </p> <p>Take a look at this video from skin care brand <a href="https://aavrani.com/" rel="nofollow noopener noreferrer" target="_blank">aavrani</a>. It’s a short and sweet introduction to the brand, effectively explaining the product and showing a friendly and relatable face. </p> <center> <blockquote data-video-id="6982653066612903173" cite="https://www.tiktok.com/@aavrani/video/6982653066612903173" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/6982653066612903173?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>This introduction to <a href="https://ultraviolettespf.com/collections/" rel="nofollow noopener noreferrer" target="_blank">Ultra Violette</a> shows what the brand is all about and distinguishes its sunscreens. </p> <center> <blockquote data-video-id="7357892063519706384" cite="https://www.tiktok.com/@ultravioletteau/video/7357892063519706384" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7357892063519706384?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Even if you’ve been posting for a while, introducing yourself and your brand to your followers is never a bad idea. Why not use new follower milestones as opportunities to re-introduce yourself? Or, you can pin your introduction story to your profile for new followers to view.</p> <h3 id="14">14. TikTok video tips and tricks</h3> <p>Who doesn’t love a good life hack? Share your best ones to get people talking. Focus on your niche and share products or life hacks that will interest your audience.</p> <p>Skin care brand <a href="https://www.drunkelephant.com/" rel="nofollow noopener noreferrer" target="_blank">Drunk Elephant</a> shares lots of tips and tricks videos, including this one showing how shoppers can use its Happi Scalp Scrub.</p> <center> <blockquote data-video-id="7364468534740569386" cite="https://www.tiktok.com/@drunkelephant/video/7364468534740569386" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7364468534740569386?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <h3 id="15">15. Duets and stitches</h3> <p>Find TikTok’s Duet and Stitch features in the Effects menu, and start collaborating with other TikTok users.</p> <p>These features help you elaborate on content that resonates with your audience. While Duet will create a split-screen effect that lets you react in real-time alongside another video, the Stitch feature allows you to clip and edit a response to an existing video.</p> <p>Check out this relatable stitched meme from <a href="https://www.gymshark.com/" rel="nofollow noopener noreferrer" target="_blank">Gymshark</a>.</p> <center> <blockquote data-video-id="7223462195521244422" cite="https://www.tiktok.com/@gymshark/video/7223462195521244422" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7223462195521244422?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Another benefit of these split-screen videos is the opportunity for humor—whether you infuse it in your reaction or rely on the original video to carry the laughs.</p> <h3 id="16">16. Tutorials </h3> <p>Tutorials educate your customers on your brand and product, for example, by demonstrating how to create a particular makeup look or style a piece of clothing.</p> <p>Here, Olipop shares mocktail and cocktail tutorials that incorporate its fizzy pop flavors. </p> <center> <blockquote data-video-id="7334836818510089514" cite="https://www.tiktok.com/@drinkolipop/video/7334836818510089514" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7334836818510089514?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Tutorials like this one position you as an authority in your industry and introduce followers to your products in a non-salesy way. </p> <h3 id="17">17. Livestreams </h3> <p>Going live connects you with your audience in real time. Use livestreams to share upcoming product launches, and announce giveaways, discounts, and deals. </p> <p>Livestreams let you interact with customers, get their feedback on your latest products, and answer their questions. </p> <h3 id="18">18. POV videos </h3> <p>POV, or “point of view,” videos are relatable ways to connect with your audience. You can use them to spotlight your brand personality and highlight your products. </p> <p>See how <a href="https://us.vidaglow.com/" rel="nofollow noopener noreferrer" target="_blank">Vida Glow</a> successfully does this with its collagen products, combining behind-the-scenes video with POV captions to build trust. </p> <center> <blockquote data-video-id="7371694999068609810" cite="https://www.tiktok.com/@vida_glow/video/7371694999068609810" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7371694999068609810?lang=en-GB&referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <a data-encoded-tag-name="script" data-encoded-tag-value="" data-encoded-attr-async="" data-encoded-attr-src="aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz"></a> </center> <p>Videos like this have strong potential to resonate with customers. There’s every chance viewers will see the Vida Glow staff using the collagen and feel more confident buying it themselves.</p> <h2>These TikTok video ideas are just the beginning</h2> <p>Many of these video ideas can lead to more content, so you’ll never be stuck wondering what to post. </p> <p>Whichever of these ideas you choose, it’s important to experiment and to determine what engages your target audience. Social media marketing should always involve two-way communication—listen to your audience, gather feedback, and center them in your storytelling.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/id/blog/instagram-algorithm">How the Instagram Algorithm Works in 2024</a></li><li class="mt-2"><a href="/id/blog/ask-nik-how-do-i-create-the-perfect-first-purchase-experience">Ask Nik- How Do I Create the Perfect First Purchase Experience?</a></li><li class="mt-2"><a href="/id/blog/make-money-snapchat">How to Make Money on Snapchat</a></li><li class="mt-2"><a href="/id/blog/115169861-6-types-of-facebook-ads-that-will-win-customers-and-keep-them-coming-back">12 Types of Facebook Ads and Ideas to Win Customers</a></li><li class="mt-2"><a href="/id/blog/how-often-post-instagram">How Often You Should Post on Instagram: Complete Guide</a></li><li class="mt-2"><a href="/id/blog/tiktok-marketing">TikTok Marketing- How to Create a TikTok Marketing Strategy in 2024</a></li><li class="mt-2"><a href="/id/blog/how-to-use-instagram-reels-marketing">How to Create and Use Instagram Reels for Your Store</a></li><li class="mt-2"><a href="/id/blog/33559876-how-to-use-periscope-to-grow-your-ecommerce-business">How To Use Periscope To Grow Your Ecommerce Business</a></li><li class="mt-2"><a href="/id/blog/pinterest-tools">10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing</a></li><li class="mt-2"><a href="/id/blog/how-to-use-instagram-stories">How to Use Instagram Stories- Complete Guide for Beginners</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2>TikTok video ideas FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are some ideas for TikTok videos?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Some of the best TikTok video ideas include:</p> <ol> <li>Human moments</li> <li>Trending and topical content</li> <li>Inside the creative process</li> <li>Inspiration TikTok videos</li> <li>Sneak peeks</li> <li>TikTok video Q&As</li> <li>Ask your audience videos</li> <li>Educational TikTok videos</li> <li>Behind the scenes TikTok videos</li> <li>Vlogs and recaps</li> <li>Collaboration videos</li> <li>#StoryTime videos</li> <li>TikTok video introductions</li> <li>TikTok video tips and tricks</li> <li>Duets and stitches</li> <li>Tutorials</li> <li>Livestreams</li> <li>POV videos</li> </ol> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What content is best for TikTok?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The best TikTok content engages your audience and encourages them to like and comment on your videos. Experiment to see what resonates best. Try using TikTok’s Duet and Stitch features to encourage your audience to respond directly to your content, or to create funny videos. Consider making behind-the-scenes TikTok videos to humanize the brand and build trust.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is a good first TikTok video?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>A brand’s first TikTok video could be an introduction to its founder or products. Try hopping on a trend by following TikTok influencers for ideas. Or post videos that set the tone for your TikTok account, whether you’re planning on creating funny videos, workout videos, or makeup tutorials.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What type of TikTok gets the most views?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The best TikTok video ideas fall into the “entertainment” category, indicating that users are on the platform for enjoyment. Create trending videos that are relatable, funny, and leave viewers feeling happy or inspired.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/id/blog/authors/claire-kidman" class="no-underline" itemProp="url"><span itemProp="name">Claire Kidman</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>1 Jul 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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(2025)","publishedAt":"2024-07-01T08:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20video_20ideas_ca3f14f5-ed2e-4c0c-af52-22b404ed0cd8.jpg?v=1729280357","altText":"Graphic of two mobile screens showing TikTok videos","width":1848,"height":782},"tags":["Social Media Optimization"],"contentHtml":"\u003cp\u003eWhat do a brow serum, a stretchy blanket, and an olive oil dispenser have in common? They’re all products that have gone viral on \u003ca href=\"/blog/what-is-tiktok\"\u003eTikTok\u003c/a\u003e. As the platform gains popularity, more ecommerce brands use it to reach new customers, increase visibility, and \u003ca href=\"/blog/make-money-on-tiktok\"\u003emake money\u003c/a\u003e. But how do they know what to post? \u003c/p\u003e\n\u003cp\u003eWith so many new \u003ca href=\"/blog/tiktok-trends\"\u003eTikTok trends\u003c/a\u003e popping up, it can be tempting to jump on every one. But it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way.\u003c/p\u003e\n\u003cp\u003eAhead, find 18 TikTok video ideas you can incorporate into your \u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok marketing strategy, w\u003c/a\u003ehether you’re just getting started or need inspiration.\u003c/p\u003e\n\u003cp\u003e(Still not sure how to use TikTok? Start \u003ca href=\"/blog/how-to-use-tiktok\"\u003ehere\u003c/a\u003e, then come back to these ideas for fresh inspiration).\u003c/p\u003e\n\u003ccenter\u003e\u003ciframe allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\" title=\"YouTube video player\" src=\"https://www.youtube.com/embed/RkRyMwwVXfU?si=VC5zEz-Sjuslw568\" height=\"315\" width=\"560\"\u003e\u003c/iframe\u003e\u003c/center\u003e\n\u003ch2\u003e18 of the best TikTok video ideas this year\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHuman moments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTrending and topical content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eInside the creative process\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eInspiration TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSneak peeks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTikTok video Q\u0026amp;As\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eAsk your audience videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eEducational TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eBehind-the-scenes TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eVlogs and recaps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCollaboration videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e#StoryTime videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTikTok video introductions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTikTok video tips and tricks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDuets and stitches\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eTutorials\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eLivestreams\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePOV videos\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eCreating TikTok videos that resonate with your target buyer can help you attract the right audience and build a following. Here are some TikTok video ideas to get you started: \u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Human moments\u003c/h3\u003e\n\u003cp\u003eGet real with your followers and don’t be afraid to break that fourth wall. Audiences love hearing from the people behind the brands. \u003c/p\u003e\n\u003cp\u003eBelow, \u003ca href=\"https://www.tiktok.com/@fizzysoapss/photo/7332224383211113758\"\u003eIsabella Lin of Fizzy Soaps\u003c/a\u003e took a break from her brand’s typical content to share her feelings about the growth of her business. It’s refreshing to see a brand’s founder take center stage and discuss the realities of social media. \u003c/p\u003e\n\u003cp\u003eIf you’re really into something, your brand’s audience will most likely love it too. Try sharing favorite book recommendations or the Netflix series you can’t stop talking about.\u003c/p\u003e\n\u003cp\u003eYou don’t need to talk to the camera to help your brand feel more human—images and captions can work just as well. Imagine you’re sharing with a friend, and keep it short and sweet. \u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Trending and topical content\u003c/h3\u003e\n\u003cp\u003eIt’s tempting to create videos in advance, and this certainly works for other \u003ca href=\"https://www.shopify.com/blog/social-media-marketing-strategy\"\u003esocial media channels\u003c/a\u003e. When it comes to TikTok account ideas, balance is key. Keep track of holidays and events and see what’s trending on TikTok at that time. Make sure you’re ready to react and create topical and relevant content.\u003c/p\u003e\n\u003cp\u003eTopical content doesn’t have to be complicated. In fact, sometimes simple posts are best. Natural deodorant brand \u003ca href=\"https://www.wearewild.com/\"\u003eWild\u003c/a\u003e filmed this short video showing someone “swiping” festival-goers’ armpits with deodorant. This is particularly topical during festival season.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@wildrefill/video/7111413061038116101\" data-video-id=\"7111413061038116101\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@wildrefill\" href=\"https://www.tiktok.com/@wildrefill?refer=embed\"\u003e@wildrefill\u003c/a\u003e Just what people need at a festival \u003ca target=\"_blank\" title=\"fyp\" href=\"https://www.tiktok.com/tag/fyp?refer=embed\"\u003e#fyp\u003c/a\u003e \u003ca target=\"_blank\" title=\"festivalnotiktok\" href=\"https://www.tiktok.com/tag/festivalnotiktok?refer=embed\"\u003e#festivalnotiktok\u003c/a\u003e \u003ca target=\"_blank\" title=\"festival\" href=\"https://www.tiktok.com/tag/festival?refer=embed\"\u003e#festival\u003c/a\u003e \u003ca target=\"_blank\" title=\"badreactions\" href=\"https://www.tiktok.com/tag/badreactions?refer=embed\"\u003e#badreactions\u003c/a\u003e \u003ca target=\"_blank\" title=\"viral\" href=\"https://www.tiktok.com/tag/viral?refer=embed\"\u003e#viral\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ MILLION DOLLAR BABY (VHS) - Tommy Richman\" href=\"https://www.tiktok.com/music/MILLION-DOLLAR-BABY-VHS-7362317730454308880?refer=embed\"\u003e♬ MILLION DOLLAR BABY (VHS) - Tommy Richman\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eTrends can be trickier, as they come and go quickly. Not every lip-syncing, animal, or dance video trend will fit your brand. Hop on trends that are relevant to your audience, and remember—your video doesn’t need to be trendy to \u003ca href=\"https://www.shopify.com/blog/how-to-go-viral-on-tiktok\"\u003ego viral\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e⏰ Learn more: \u003ca href=\"https://www.shopify.com/blog/best-time-to-post-on-tikok\"\u003eWhat’s the Best Time To Post on TikTok in 2024?\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Inside the creative process\u003c/h3\u003e\n\u003cp\u003eRevealing your brand’s creative process is another great TikTok tactic. This could be a video of you handmaking products, sketching ideas—really anything that demonstrates the creativity and skill behind your brand. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.burnincandles.com/\"\u003eBurn.in Candle Co.\u003c/a\u003e’s TikTok account is full of videos showing how its various candles are made. Not only are they satisfying to watch, but they demonstrate the care put into every candle.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@burnincandleco/video/7299264540078918955\" data-video-id=\"7299264540078918955\"\u003e \u003csection\u003e \u003ca target=\"_blank\" title=\"@burnincandleco\" href=\"https://www.tiktok.com/@burnincandleco?refer=embed\"\u003e@burnincandleco\u003c/a\u003e lets make some candles 🤓 this batch is available on our tiktok shop \u003ca title=\"candletok\" target=\"_blank\" href=\"https://www.tiktok.com/tag/candletok?refer=embed\"\u003e#candletok\u003c/a\u003e \u003ca title=\"timelapse\" target=\"_blank\" href=\"https://www.tiktok.com/tag/timelapse?refer=embed\"\u003e#timelapse\u003c/a\u003e \u003ca title=\"stressrelief\" target=\"_blank\" href=\"https://www.tiktok.com/tag/stressrelief?refer=embed\"\u003e#stressrelief\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ Chill Vibes - Tollan Kim\" href=\"https://www.tiktok.com/music/Chill-Vibes-7084465663108089857?refer=embed\"\u003e♬ Chill Vibes - Tollan Kim\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003cscript async src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eIf there’s anything more satisfying than shopping with small brands, it’s seeing their products being created.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Inspiration TikTok videos\u003c/h3\u003e\n\u003cp\u003eYour brand is more than its products, and your TikTok account is a great place to show it.\u003c/p\u003e\n\u003cp\u003eReach like-minded viewers and convert them to followers by sharing content that \u003ca href=\"/blog/what-inspires-you\"\u003einspires you\u003c/a\u003e and aligns with your brand’s mission, vision, and values\u003c/p\u003e\n\u003cp\u003eSustainable swimwear brand \u003ca href=\"https://www.sevenseasswimwear.com/\"\u003eSevenSeas Swimwear\u003c/a\u003e is all about summer vibes, so it’s no surprise that this dreamy video got almost two million views. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@sevenseasswimwear/video/7071799071723277610\" data-video-id=\"7071799071723277610\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@sevenseasswimwear\" href=\"https://www.tiktok.com/@sevenseasswimwear?refer=embed\"\u003e@sevenseasswimwear\u003c/a\u003e\n\u003cp\u003evibes so far.. unmatched.\u003c/p\u003e\n\u003ca target=\"_blank\" title=\"♬ original sound - Dani\" href=\"https://www.tiktok.com/music/original-sound-7067185499047348993?refer=embed\"\u003e♬ original sound - Dani\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eCreate and post content that fits your brand’s mood and it’s sure to resonate with your followers. \u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Sneak peeks\u003c/h3\u003e\n\u003cp\u003eBuild anticipation for launches or campaigns by teasing new products, colorways, or other exciting upcoming brand moments. Giving your TikTok audience a first peek encourages followers to come back for more.\u003c/p\u003e\n\u003cp\u003eDesigner \u003ca href=\"https://elysebreannedesign.com/\"\u003eElyse Breanne\u003c/a\u003e took a trending song and created this simple but effective video revealing her upcoming product with a video walkthrough. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@elysebreannedesign/video/7015328865954368773\" data-video-id=\"7015328865954368773\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@elysebreannedesign\" href=\"https://www.tiktok.com/@elysebreannedesign?refer=embed\"\u003e@elysebreannedesign\u003c/a\u003e I am *so* excited about how these turned out… unbox new suncatchers w me! 🌈\u003ca target=\"_blank\" title=\"suncatcher\" href=\"https://www.tiktok.com/tag/suncatcher?refer=embed\"\u003e#suncatcher\u003c/a\u003e \u003ca target=\"_blank\" title=\"newproducts\" href=\"https://www.tiktok.com/tag/newproducts?refer=embed\"\u003e#newproducts\u003c/a\u003e \u003ca target=\"_blank\" title=\"unboxing\" href=\"https://www.tiktok.com/tag/unboxing?refer=embed\"\u003e#unboxing\u003c/a\u003e \u003ca target=\"_blank\" title=\"colorfulart\" href=\"https://www.tiktok.com/tag/colorfulart?refer=embed\"\u003e#colorfulart\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ Still Falling For You - From \u0026quot;Bridget Jones's Baby\u0026quot; - Ellie Goulding\" href=\"https://www.tiktok.com/music/Still-Falling-For-You-From-Bridget-Jones's-Baby-6928858695409338370?refer=embed\"\u003e♬ Still Falling For You - From \"Bridget Jones's Baby\" - Ellie Goulding\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eIf something excites you, it’s likely to entice your fans, too. Incorporating sneak peeks into your \u003ca href=\"/blog/tiktok-ecommerce\"\u003eTikTok ecommerce strategy\u003c/a\u003e can build momentum for new product launches.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. TikTok video Q\u0026amp;As\u003c/h3\u003e\n\u003cp\u003eTikTok’s new Q\u0026amp;A feature lets your audience submit questions to your account. It’s the perfect way to engage with followers and get invaluable customer insights and new video ideas. \u003c/p\u003e\n\u003cp\u003eBy enabling the Q\u0026amp;A feature, your audience can flag their comments as questions, so it’s easy for you to spot them and reply. \u003c/p\u003e\n\u003cp\u003eThis video response from \u003ca href=\"https://fizzysoaps.shop/\"\u003eFizzy Soaps\u003c/a\u003e to a follower’s question got almost half a million views. Combining voiceover with a video of soaps being created is a simple way to engage with followers.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@fizzysoapss/video/7087701297700408619\" data-video-id=\"7087701297700408619\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@fizzysoapss\" href=\"https://www.tiktok.com/@fizzysoapss?refer=embed\"\u003e@fizzysoapss\u003c/a\u003e Reply to @strawberry_golden \u003ca target=\"_blank\" title=\"♬ original sound - Fizzy Soaps\" href=\"https://www.tiktok.com/music/original-sound-7087701269955218222?refer=embed\"\u003e♬ original sound - Fizzy Soaps\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eThe best part is that Q\u0026amp;As offer built-in TikTok video ideas: You can dedicate multiple videos every week or month to answering your community’s questions. \u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Ask your audience videos\u003c/h3\u003e\n\u003cp\u003eQuestions aren’t just for followers—putting them out to your audience is a surefire way to boost engagement and explore how your followers think.\u003c/p\u003e\n\u003cp\u003eWhat colors do customers want next season? What TikTok content do they like most? Involve them in the conversation and you’ll gain valuable input from your target audience. \u003c/p\u003e\n\u003cp\u003eRuggable created a topical “ask your audience” video by polling its followers on which rug they preferred based on Bridgerton designs. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ruggable/video/7371209785405951274\" data-video-id=\"7371209785405951274\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@ruggable\" href=\"https://www.tiktok.com/@ruggable?refer=embed\"\u003e@ruggable\u003c/a\u003e Follow up: have you seen our Bridgerton rugs in brand-new colorways? 👀 \u003ca target=\"_blank\" title=\"bridgerton\" href=\"https://www.tiktok.com/tag/bridgerton?refer=embed\"\u003e#bridgerton\u003c/a\u003e \u003ca target=\"_blank\" title=\"regencycore\" href=\"https://www.tiktok.com/tag/regencycore?refer=embed\"\u003e#regencycore\u003c/a\u003e \u003ca target=\"_blank\" title=\"regencydecor\" href=\"https://www.tiktok.com/tag/regencydecor?refer=embed\"\u003e#regencydecor\u003c/a\u003e \u003ca target=\"_blank\" title=\"ruggable\" href=\"https://www.tiktok.com/tag/ruggable?refer=embed\"\u003e#ruggable\u003c/a\u003e \u003ca target=\"_blank\" title=\"rugtok\" href=\"https://www.tiktok.com/tag/rugtok?refer=embed\"\u003e#rugtok\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ som original - overlaysdp\" href=\"https://www.tiktok.com/music/som-original-7286185311423056646?refer=embed\"\u003e♬ som original - overlaysdp\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eAligning its questions with a popular show allowed Ruggable to capitalize on excitement for Bridgerton, so don’t feel limited to asking product questions.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Educational TikTok videos\u003c/h3\u003e\n\u003cp\u003eWhatever your industry or specialist subject, it’s time to share your skills in informative videos. Own your niche by breaking down complex topics or creating fun how-to videos. \u003c/p\u003e\n\u003cp\u003eThis technique can help you reach viewers within your niche and convert them to followers. Consider creating a regular series and a TikTok Playlist so your informative posts are stored in one go-to resource.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.peachandlily.com/\"\u003ePeach \u0026amp; Lily\u003c/a\u003e created a series revealing little-known facts about Korean skin care. The video below got almost one million views, and is part of a series. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@peachandlilyofficial/video/7088120440392043818\" data-video-id=\"7088120440392043818\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@peachandlilyofficial\" href=\"https://www.tiktok.com/@peachandlilyofficial?refer=embed\"\u003e@peachandlilyofficial\u003c/a\u003e Reply to @fancyamazingly Overnight Star Night Cream is packed with peptides, squalene, and antioxidants to restore skin while you snooze 😴 Shop at @Ulta Beauty or PeachAndLily.com! \u003ca target=\"_blank\" title=\"peachandlily\" href=\"https://www.tiktok.com/tag/peachandlily?refer=embed\"\u003e#PeachAndLily\u003c/a\u003e \u003ca target=\"_blank\" title=\"glassskin\" href=\"https://www.tiktok.com/tag/glassskin?refer=embed\"\u003e#GlassSkin\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ Pieces (Solo Piano Version) - Danilo Stankovic\" href=\"https://www.tiktok.com/music/Pieces-Solo-Piano-Version-6777274113254754306?refer=embed\"\u003e♬ Pieces (Solo Piano Version) - Danilo Stankovic\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eNot sure where to begin? Ask your followers or check for commonly searched questions within your area. Answering frequently asked questions creates valuable evergreen content that encourages return visits.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Behind-the-scenes TikTok videos\u003c/h3\u003e\n\u003cp\u003eInviting followers behind the scenes makes things personal. Whether you’re a one-person show or a team of 100, behind-the-scenes content is always engaging. \u003c/p\u003e\n\u003cp\u003eNew York–based fashion brand \u003ca href=\"https://www.ceeceesclosetnyc.com/\"\u003eCee Cee’s Closet NYC\u003c/a\u003e shared this authentic behind-the-scenes moment with followers, getting almost 300,000 views.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ceeceesclosetnyc/video/7032427755031645445\" data-video-id=\"7032427755031645445\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@ceeceesclosetnyc\" href=\"https://www.tiktok.com/@ceeceesclosetnyc?refer=embed\"\u003e@ceeceesclosetnyc\u003c/a\u003e Orders go out no matter what 😌 \u003ca target=\"_blank\" title=\"skincareproductsmusthave\" href=\"https://www.tiktok.com/tag/skincareproductsmusthave?refer=embed\"\u003e#skincareproductsmusthave\u003c/a\u003e \u003ca target=\"_blank\" title=\"smallbusinesscheck\" href=\"https://www.tiktok.com/tag/smallbusinesscheck?refer=embed\"\u003e#smallbusinesscheck\u003c/a\u003e \u003ca target=\"_blank\" title=\"smallbusinesstiktok\" href=\"https://www.tiktok.com/tag/smallbusinesstiktok?refer=embed\"\u003e#smallbusinesstiktok\u003c/a\u003e \u003ca target=\"_blank\" title=\"nycsmallbusiness\" href=\"https://www.tiktok.com/tag/nycsmallbusiness?refer=embed\"\u003e#nycsmallbusiness\u003c/a\u003e \u003ca target=\"_blank\" title=\"shopifysmallbusiness\" href=\"https://www.tiktok.com/tag/shopifysmallbusiness?refer=embed\"\u003e#shopifysmallbusiness\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ I AM WOMAN - emmy\" href=\"https://www.tiktok.com/music/I-AM-WOMAN-7021004215979969286?refer=embed\"\u003e♬ I AM WOMAN - emmy\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://xxlandco.com/\"\u003eXXL and Co\u003c/a\u003e brand founder Tina Nguyen created this heartwarming video showing how her mother helps behind the scenes. With 3.1 million views, it’s one of her brand’s most-viewed posts to date.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@xxl.scrunchie/video/6875401692305722625\" data-video-id=\"6875401692305722625\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@xxl.scrunchie\" href=\"https://www.tiktok.com/@xxl.scrunchie?refer=embed\"\u003e@xxl.scrunchie\u003c/a\u003e Mom appreciation—she helps me out SO much ❤️ \u003ca target=\"_blank\" title=\"smallbusiness\" href=\"https://www.tiktok.com/tag/smallbusiness?refer=embed\"\u003e#smallbusiness\u003c/a\u003e \u003ca target=\"_blank\" title=\"scrunchies\" href=\"https://www.tiktok.com/tag/scrunchies?refer=embed\"\u003e#scrunchies\u003c/a\u003e \u003ca target=\"_blank\" title=\"smallbusinesscheck\" href=\"https://www.tiktok.com/tag/smallbusinesscheck?refer=embed\"\u003e#smallbusinesscheck\u003c/a\u003e \u003ca target=\"_blank\" title=\"familybusiness\" href=\"https://www.tiktok.com/tag/familybusiness?refer=embed\"\u003e#familybusiness\u003c/a\u003e \u003ca target=\"_blank\" title=\"♬ A Thousand Years Piano - Twilight Piano for Films\" href=\"https://www.tiktok.com/music/A-Thousand-Years-Piano-6780723474986960897?refer=embed\"\u003e♬ A Thousand Years Piano - Twilight Piano for Films\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eWhether you show your team at work, share snapshots from behind the scenes at photoshoots, or offer something as simple as videos of your morning coffee, followers value this honest approach.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Vlogs and recaps\u003c/h3\u003e\n\u003cp\u003eRecapping your day, week, season, or event—complete with trending sounds—is easy and fun!\u003c/p\u003e\n\u003cp\u003eVlogs serve as a diary or scrapbook, perfect for highlighting specific time periods or events. Just throw together the best content you’ve captured. \u003c/p\u003e\n\u003cp\u003eThis example from jewelry brand \u003ca href=\"https://uncommonjames.com/\"\u003eUncommon James\u003c/a\u003e combines several clips to capture the mood of a whole day.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@uncommonjames/video/7089555094668086530\" data-video-id=\"7089555094668086530\"\u003e\n\u003csection\u003e\u003ca target=\"_blank\" title=\"@uncommonjames\" href=\"https://www.tiktok.com/@uncommonjames?refer=embed\"\u003e@uncommonjames\u003c/a\u003e\n\u003cp\u003eShop our Mother’s Day Sale for all the babes in your life (including you)! \u003c/p\u003e\n\u003ca target=\"_blank\" title=\"♬ original sound - Uncommon James\" href=\"https://www.tiktok.com/music/original-sound-Uncommon-James-7089555087974075138?refer=embed\"\u003e♬ original sound - Uncommon James\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eYou don’t need a physical store to create effective recaps. Snap moments wherever you go for a ready supply of engaging vlogs that offer insight into your brand and demonstrate your aesthetic and ethos.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Collaboration Videos\u003c/h3\u003e\n\u003cp\u003eTeaming up with other TikTok accounts is a surefire way to reach new audiences.\u003c/p\u003e\n\u003cp\u003eHauslabs regularly partners with TikTok influencers to share “get ready with me” videos, tutorials, and reviews.\u003c/p\u003e\n\u003cp\u003eIn this video, the brand collaborates with Jordan Sloane for an ASMR-style review.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7363447657928461611\" cite=\"https://www.tiktok.com/@hauslabs/video/7363447657928461611\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@hauslabs?refer=embed\" title=\"@hauslabs\" target=\"_blank\"\u003e@hauslabs\u003c/a\u003e Too stunned to speak 😲 @jourdansloane slays this ASMR beauty routine using our groundbreaking complexion collection for a filter-free finish Shop Triclone™ Skin Tech Foundation + Concealer at the link in bio + \u003ca href=\"https://www.tiktok.com/tag/sephora?refer=embed\" target=\"_blank\" title=\"sephora\"\u003e#Sephora\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7363447700618627886?refer=embed\" title=\"♬ original sound - Haus Labs by Lady Gaga\" target=\"_blank\"\u003e♬ original sound - Haus Labs by Lady Gaga\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003e🎵 Learn more: \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003eHow To Find Trending Sounds on TikTok\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. #StoryTime videos\u003c/h3\u003e\n\u003cp\u003eWho doesn’t love a good story? The #StoryTime hashtag is an excellent source of ideas for getting authentic with your followers. \u003c/p\u003e\n\u003cp\u003eFrom your brand foundation story to your biggest inspirations—and even your biggest fails—stories provide insight into your brand. Plus, they’re simple to film! \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://bedthreads.com/\"\u003eBed Threads\u003c/a\u003e documents the lives of its makers in high-quality, documentary-style TikTok videos.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7365529625117625618\" cite=\"https://www.tiktok.com/@bed.threads/video/7365529625117625618\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@bed.threads?refer=embed\" title=\"@bed.threads\" target=\"_blank\"\u003e@bed.threads\u003c/a\u003e If you asked us about our favourite corner of the internet, it might just be Karen Emile’s. This gorgeous space is all unhurried moments and farmhouse charm, complete with one heavenly outdoor tub. In short, it’s exactly where we'd love to retreat to at the end of the day. ✨ In this instalment of The Makers, Karen invites us inside her “little corner of the world”, woven together with thrifted finds and DIY projects that tell the story of her family. At the foothills of the Santa Monica mountains, she’s created something truly special. We hope you love it as much as we do. For the full story and home tour, head to the Bed Threads Journal by following the 🔗 in our bio. ✨ \u003ca href=\"https://www.tiktok.com/tag/bedthreads?refer=embed\" target=\"_blank\" title=\"bedthreads\"\u003e#BedThreads\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/themakers?refer=embed\" target=\"_blank\" title=\"themakers\"\u003e#TheMakers\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7365529650682006288?refer=embed\" title=\"♬ original sound - Bed Threads\" target=\"_blank\"\u003e♬ original sound - Bed Threads\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eWhether sharing your own moments or shining the spotlight on your team, storytelling is an opportunity to connect your audience with the real people and moments behind your brand.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e13. TikTok video introductions \u003c/h3\u003e\n\u003cp\u003eThis may seem like a no-brainer, but introducing your brand, yourself, and your products in short videos is great exposure. \u003c/p\u003e\n\u003cp\u003eTake a look at this video from skin care brand \u003ca href=\"https://aavrani.com/\"\u003eaavrani\u003c/a\u003e. It’s a short and sweet introduction to the brand, effectively explaining the product and showing a friendly and relatable face. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"6982653066612903173\" cite=\"https://www.tiktok.com/@aavrani/video/6982653066612903173\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@aavrani?refer=embed\" title=\"@aavrani\" target=\"_blank\"\u003e@aavrani\u003c/a\u003e I developed a turmeric mask inspired by my grandmothers recipe 💙 \u003ca href=\"https://www.tiktok.com/tag/aavrani?refer=embed\" target=\"_blank\" title=\"aavrani\"\u003e#AAVRANI\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/skincare?refer=embed\" target=\"_blank\" title=\"skincare\"\u003e#skincare\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/acne?refer=embed\" target=\"_blank\" title=\"acne\"\u003e#acne\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/cleanskincare?refer=embed\" target=\"_blank\" title=\"cleanskincare\"\u003e#cleanskincare\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/turmericmask?refer=embed\" target=\"_blank\" title=\"turmericmask\"\u003e#turmericmask\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/browntok?refer=embed\" target=\"_blank\" title=\"browntok\"\u003e#browntok\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/gossipgirlhere?refer=embed\" target=\"_blank\" title=\"gossipgirlhere\"\u003e#GossipGirlHere\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Alors-on-danse-Slowed-6942182583350332165?refer=embed\" title=\"♬ Alors on danse - Slowed - Stromae\" target=\"_blank\"\u003e♬ Alors on danse - Slowed - Stromae\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eThis introduction to \u003ca href=\"https://ultraviolettespf.com/collections/\"\u003eUltra Violette\u003c/a\u003e shows what the brand is all about and distinguishes its sunscreens. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7357892063519706384\" cite=\"https://www.tiktok.com/@ultravioletteau/video/7357892063519706384\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@ultravioletteau?refer=embed\" title=\"@ultravioletteau\" target=\"_blank\"\u003e@ultravioletteau\u003c/a\u003e Vi’s officially secured her Canadian visa and landed in @sephoracanada with a mission to future-proof some new faces! 😮‍💨 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For those who think sunscreen is boring, its cause you haven’t tried Vi’s SPF. Forget the stingy, sticky feeling on your skin cause our SKINSCREENS™ work hard to hydrate, brighten \u0026amp; protect your skin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is SPF like you’ve never felt it before. Available now in-store \u0026amp; online @sephoracanada. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ \u003ca href=\"https://www.tiktok.com/tag/ultraviolette?refer=embed\" target=\"_blank\" title=\"ultraviolette\"\u003e#ultraviolette\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Kiss-of-life-7254187785454947098?refer=embed\" title=\"♬ Kiss of life - 𝕊𝕡𝕖𝕖𝕕 𝕦𝕡 𝕤𝕠𝕟𝕘🎶\" target=\"_blank\"\u003e♬ Kiss of life - 𝕊𝕡𝕖𝕖𝕕 𝕦𝕡 𝕤𝕠𝕟𝕘🎶\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eEven if you’ve been posting for a while, introducing yourself and your brand to your followers is never a bad idea. Why not use new follower milestones as opportunities to re-introduce yourself? Or, you can pin your introduction story to your profile for new followers to view.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. TikTok video tips and tricks\u003c/h3\u003e\n\u003cp\u003eWho doesn’t love a good life hack? Share your best ones to get people talking. Focus on your niche and share products or life hacks that will interest your audience.\u003c/p\u003e\n\u003cp\u003eSkin care brand \u003ca href=\"https://www.drunkelephant.com/\"\u003eDrunk Elephant\u003c/a\u003e shares lots of tips and tricks videos, including this one showing how shoppers can use its Happi Scalp Scrub.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7364468534740569386\" cite=\"https://www.tiktok.com/@drunkelephant/video/7364468534740569386\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@drunkelephant?refer=embed\" title=\"@drunkelephant\" target=\"_blank\"\u003e@drunkelephant\u003c/a\u003e \u003cp\u003eUs 🤝 multiuse products.\u003c/p\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7364468630601403178?refer=embed\" title=\"♬ original sound - Drunk Elephant\" target=\"_blank\"\u003e♬ original sound - Drunk Elephant\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch3 id=\"15\"\u003e15. Duets and stitches\u003c/h3\u003e\n\u003cp\u003eFind TikTok’s Duet and Stitch features in the Effects menu, and start collaborating with other TikTok users.\u003c/p\u003e\n\u003cp\u003eThese features help you elaborate on content that resonates with your audience. While Duet will create a split-screen effect that lets you react in real-time alongside another video, the Stitch feature allows you to clip and edit a response to an existing video.\u003c/p\u003e\n\u003cp\u003eCheck out this relatable stitched meme from \u003ca href=\"https://www.gymshark.com/\"\u003eGymshark\u003c/a\u003e.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7223462195521244422\" cite=\"https://www.tiktok.com/@gymshark/video/7223462195521244422\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@gymshark?refer=embed\" title=\"@gymshark\" target=\"_blank\"\u003e@gymshark\u003c/a\u003e 1, 2, buckle my shoe 🥶🔥 \u003ca href=\"https://www.tiktok.com/tag/meme?refer=embed\" target=\"_blank\" title=\"meme\"\u003e#meme\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/fyp?refer=embed\" target=\"_blank\" title=\"fyp\"\u003e#fyp\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/gymshark?refer=embed\" target=\"_blank\" title=\"gymshark\"\u003e#Gymshark\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-7222028724672432942?refer=embed\" title=\"♬ original sound - eddy\" target=\"_blank\"\u003e♬ original sound - eddy\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eAnother benefit of these split-screen videos is the opportunity for humor—whether you infuse it in your reaction or rely on the original video to carry the laughs.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e16. Tutorials \u003c/h3\u003e\n\u003cp\u003eTutorials educate your customers on your brand and product, for example, by demonstrating how to create a particular makeup look or style a piece of clothing.\u003c/p\u003e\n\u003cp\u003eHere, Olipop shares mocktail and cocktail tutorials that incorporate its fizzy pop flavors. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7334836818510089514\" cite=\"https://www.tiktok.com/@drinkolipop/video/7334836818510089514\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@drinkolipop?refer=embed\" title=\"@drinkolipop\" target=\"_blank\"\u003e@drinkolipop\u003c/a\u003e Galentines day drink inspo with Olipop Watermelon Lime 💕 Easy 3 ingredient recipe: Watermelon lime Olipop + Edible pink glitter + strawberries ✨ \u003ca href=\"https://www.tiktok.com/tag/galentinesdayideas?refer=embed\" target=\"_blank\" title=\"galentinesdayideas\"\u003e#galentinesdayideas\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/galentinesday?refer=embed\" target=\"_blank\" title=\"galentinesday\"\u003e#galentinesday\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/galentinesparty?refer=embed\" target=\"_blank\" title=\"galentinesparty\"\u003e#galentinesparty\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/olipopmocktails?refer=embed\" target=\"_blank\" title=\"olipopmocktails\"\u003e#olipopmocktails\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/olipoptiktok?refer=embed\" target=\"_blank\" title=\"olipoptiktok\"\u003e#olipoptiktok\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Pretty-Sped-Up-7212600172143085570?refer=embed\" title=\"♬ Pretty (Sped Up) - MEYY\" target=\"_blank\"\u003e♬ Pretty (Sped Up) - MEYY\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eTutorials like this one position you as an authority in your industry and introduce followers to your products in a non-salesy way. \u003c/p\u003e\n\u003ch3 id=\"17\"\u003e17. Livestreams \u003c/h3\u003e\n\u003cp\u003eGoing live connects you with your audience in real time. Use livestreams to share upcoming product launches, and announce giveaways, discounts, and deals. \u003c/p\u003e\n\u003cp\u003eLivestreams let you interact with customers, get their feedback on your latest products, and answer their questions. \u003c/p\u003e\n\u003ch3 id=\"18\"\u003e18. POV videos \u003c/h3\u003e\n\u003cp\u003ePOV, or “point of view,” videos are relatable ways to connect with your audience. You can use them to spotlight your brand personality and highlight your products. \u003c/p\u003e\n\u003cp\u003eSee how \u003ca href=\"https://us.vidaglow.com/\"\u003eVida Glow\u003c/a\u003e successfully does this with its collagen products, combining behind-the-scenes video with POV captions to build trust. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7371694999068609810\" cite=\"https://www.tiktok.com/@vida_glow/video/7371694999068609810\" class=\"tiktok-embed\"\u003e \u003csection\u003e \u003ca href=\"https://www.tiktok.com/@vida_glow?refer=embed\" title=\"@vida_glow\" target=\"_blank\"\u003e@vida_glow\u003c/a\u003e Our favourite hour… anyone else? \u003ca href=\"https://www.tiktok.com/tag/collagenroutine?refer=embed\" target=\"_blank\" title=\"collagenroutine\"\u003e#collagenroutine\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/dailycollagen?refer=embed\" target=\"_blank\" title=\"dailycollagen\"\u003e#dailycollagen\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/liquidcollagen?refer=embed\" target=\"_blank\" title=\"liquidcollagen\"\u003e#liquidcollagen\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/collagendrink?refer=embed\" target=\"_blank\" title=\"collagendrink\"\u003e#collagendrink\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/collagenviral?refer=embed\" target=\"_blank\" title=\"collagenviral\"\u003e#collagenviral\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/queen-of-disaster-with-sparkles-7245864080614853418?refer=embed\" title=\"♬ queen of disaster with sparkles - ˚ ˚｡° ⋆♡˚🎀 ꒰ ྀི ◞ ˕ ก ꒱ ⭐️\" target=\"_blank\"\u003e♬ queen of disaster with sparkles - ˚ ˚｡° ⋆♡˚🎀 ꒰ ྀི ◞ ˕ ก ꒱ ⭐️\u003c/a\u003e \u003c/section\u003e \u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eVideos like this have strong potential to resonate with customers. There’s every chance viewers will see the Vida Glow staff using the collagen and feel more confident buying it themselves.\u003c/p\u003e\n\u003ch2\u003eThese TikTok video ideas are just the beginning\u003c/h2\u003e\n\u003cp\u003eMany of these video ideas can lead to more content, so you’ll never be stuck wondering what to post. \u003c/p\u003e\n\u003cp\u003eWhichever of these ideas you choose, it’s important to experiment and to determine what engages your target audience. Social media marketing should always involve two-way communication—listen to your audience, gather feedback, and center them in your storytelling.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eTikTok video ideas FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some ideas for TikTok videos?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSome of the best TikTok video ideas include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eHuman moments\u003c/li\u003e\n\u003cli\u003eTrending and topical content\u003c/li\u003e\n\u003cli\u003eInside the creative process\u003c/li\u003e\n\u003cli\u003eInspiration TikTok videos\u003c/li\u003e\n\u003cli\u003eSneak peeks\u003c/li\u003e\n\u003cli\u003eTikTok video Q\u0026amp;As\u003c/li\u003e\n\u003cli\u003eAsk your audience videos\u003c/li\u003e\n\u003cli\u003eEducational TikTok videos\u003c/li\u003e\n\u003cli\u003eBehind the scenes TikTok videos\u003c/li\u003e\n\u003cli\u003eVlogs and recaps\u003c/li\u003e\n\u003cli\u003eCollaboration videos\u003c/li\u003e\n\u003cli\u003e#StoryTime videos\u003c/li\u003e\n\u003cli\u003eTikTok video introductions\u003c/li\u003e\n\u003cli\u003eTikTok video tips and tricks\u003c/li\u003e\n\u003cli\u003eDuets and stitches\u003c/li\u003e\n\u003cli\u003eTutorials\u003c/li\u003e\n\u003cli\u003eLivestreams\u003c/li\u003e\n\u003cli\u003ePOV videos\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat content is best for TikTok?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best TikTok content engages your audience and encourages them to like and comment on your videos. Experiment to see what resonates best. Try using TikTok’s Duet and Stitch features to encourage your audience to respond directly to your content, or to create funny videos. Consider making behind-the-scenes TikTok videos to humanize the brand and build trust.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a good first TikTok video?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA brand’s first TikTok video could be an introduction to its founder or products. Try hopping on a trend by following TikTok influencers for ideas. Or post videos that set the tone for your TikTok account, whether you’re planning on creating funny videos, workout videos, or makeup tutorials.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of TikTok gets the most views?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best TikTok video ideas fall into the “entertainment” category, indicating that users are on the platform for enjoyment. Create trending videos that are relatable, funny, and leave viewers feeling happy or inspired.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Browse popular TikTok video ideas you can use for your brand in 2024, whether you’re just getting started or taking your TikTok strategy to the next level.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Graphic of two mobile screens showing TikTok videos\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20video_20ideas.jpg?v=1686322831\"\u003e\n\u003c/p\u003e\u003cp\u003eBrowse popular TikTok video ideas you can use for your brand in 2024, whether you’re just getting started or taking your TikTok strategy to the next level.\u003c/p\u003e","seo":{"__typename":"SEO","title":"18 TikTok Video Ideas Your Customers Will Love (2025)","description":"Browse popular TikTok video ideas you can use for your brand in 2025, whether you’re just getting started or taking your TikTok strategy to the next level."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How the Instagram Algorithm Works in 2024\",\"url\":\"blog/instagram-algorithm\"},{\"title\":\"Ask Nik- How Do I Create the Perfect First Purchase Experience?\",\"url\":\"blog/ask-nik-how-do-i-create-the-perfect-first-purchase-experience\"},{\"title\":\"How to Make Money on Snapchat\",\"url\":\"blog/make-money-snapchat\"},{\"title\":\"12 Types of Facebook Ads and Ideas to Win Customers\",\"url\":\"blog/115169861-6-types-of-facebook-ads-that-will-win-customers-and-keep-them-coming-back\"},{\"title\":\"How Often You Should Post on Instagram: Complete Guide\",\"url\":\"blog/how-often-post-instagram\"},{\"title\":\"TikTok Marketing- How to Create a TikTok Marketing Strategy in 2024\",\"url\":\"blog/tiktok-marketing\"},{\"title\":\"How to Create and Use Instagram Reels for Your Store\",\"url\":\"blog/how-to-use-instagram-reels-marketing\"},{\"title\":\"How To Use Periscope To Grow Your Ecommerce Business\",\"url\":\"blog/33559876-how-to-use-periscope-to-grow-your-ecommerce-business\"},{\"title\":\"10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\",\"url\":\"blog/pinterest-tools\"},{\"title\":\"How to Use Instagram Stories- Complete Guide for Beginners\",\"url\":\"blog/how-to-use-instagram-stories\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20video_20ideas_ca3f14f5-ed2e-4c0c-af52-22b404ed0cd8.jpg?v=1729280357","imageAltText":"Graphic of two mobile screens showing TikTok videos","imageClass":"","modifiedAt":"1 Jul 2024","modifiedAtRaw":"2024-07-01T08:30:00Z"},"metaDescription":"Browse popular TikTok video ideas you can use for your brand in 2025, whether you’re just getting started or taking your TikTok strategy to the next level.","contentHtml":"\u003cp\u003eWhat do a brow serum, a stretchy blanket, and an olive oil dispenser have in common? They’re all products that have gone viral on \u003ca href=\"/id/blog/what-is-tiktok\"\u003eTikTok\u003c/a\u003e. As the platform gains popularity, more ecommerce brands use it to reach new customers, increase visibility, and \u003ca href=\"/id/blog/make-money-on-tiktok\"\u003emake money\u003c/a\u003e. But how do they know what to post?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith so many new \u003ca href=\"/id/blog/tiktok-trends\"\u003eTikTok trends\u003c/a\u003e popping up, it can be tempting to jump on every one. But it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way.\u003c/p\u003e\n\u003cp\u003eAhead, find 18 TikTok video ideas you can incorporate into your \u003ca href=\"/id/blog/tiktok-marketing\"\u003eTikTok marketing strategy, w\u003c/a\u003ehether you’re just getting started or need inspiration.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e(Still not sure how to use TikTok? Start \u003ca href=\"/id/blog/how-to-use-tiktok\"\u003ehere\u003c/a\u003e, then come back to these ideas for fresh inspiration).\u003c/p\u003e\n\u003ccenter\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/RkRyMwwVXfU?si=VC5zEz-Sjuslw568\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/center\u003e\n\u003ch2\u003e18 of the best TikTok video ideas this year\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eHuman moments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eTrending and topical content\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eInside the creative process\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eInspiration TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSneak peeks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTikTok video Q\u0026amp;As\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eAsk your audience videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eEducational TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eBehind-the-scenes TikTok videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eVlogs and recaps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCollaboration videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e#StoryTime videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eTikTok video introductions\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eTikTok video tips and tricks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eDuets and stitches\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eTutorials\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eLivestreams\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePOV videos\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eCreating TikTok videos that resonate with your target buyer can help you attract the right audience and build a following. Here are some TikTok video ideas to get you started:\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"1\"\u003e1. Human moments\u003c/h3\u003e\n\u003cp\u003eGet real with your followers and don’t be afraid to break that fourth wall. Audiences love hearing from the people behind the brands.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBelow, \u003ca href=\"https://www.tiktok.com/@fizzysoapss/photo/7332224383211113758\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eIsabella Lin of Fizzy Soaps\u003c/a\u003e took a break from her brand’s typical content to share her feelings about the growth of her business. It’s refreshing to see a brand’s founder take center stage and discuss the realities of social media.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIf you’re really into something, your brand’s audience will most likely love it too. Try sharing favorite book recommendations or the Netflix series you can’t stop talking about.\u003c/p\u003e\n\u003cp\u003eYou don’t need to talk to the camera to help your brand feel more human—images and captions can work just as well. Imagine you’re sharing with a friend, and keep it short and sweet.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"2\"\u003e2. Trending and topical content\u003c/h3\u003e\n\u003cp\u003eIt’s tempting to create videos in advance, and this certainly works for other \u003ca href=\"/id/blog/social-media-marketing-strategy\"\u003esocial media channels\u003c/a\u003e. When it comes to TikTok account ideas, balance is key. Keep track of holidays and events and see what’s trending on TikTok at that time. Make sure you’re ready to react and create topical and relevant content.\u003c/p\u003e\n\u003cp\u003eTopical content doesn’t have to be complicated. In fact, sometimes simple posts are best. Natural deodorant brand \u003ca href=\"https://www.wearewild.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWild\u003c/a\u003e filmed this short video showing someone “swiping” festival-goers’ armpits with deodorant. This is particularly topical during festival season.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@wildrefill/video/7111413061038116101\" data-video-id=\"7111413061038116101\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7111413061038116101?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eTrends can be trickier, as they come and go quickly. Not every lip-syncing, animal, or dance video trend will fit your brand. Hop on trends that are relevant to your audience, and remember—your video doesn’t need to be trendy to \u003ca href=\"/id/blog/how-to-go-viral-on-tiktok\"\u003ego viral\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e⏰ Learn more: \u003ca href=\"/id/blog/best-time-to-post-on-tikok\"\u003eWhat’s the Best Time To Post on TikTok in 2024?\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"3\"\u003e3. Inside the creative process\u003c/h3\u003e\n\u003cp\u003eRevealing your brand’s creative process is another great TikTok tactic. This could be a video of you handmaking products, sketching ideas—really anything that demonstrates the creativity and skill behind your brand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.burnincandles.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBurn.in Candle Co.\u003c/a\u003e’s TikTok account is full of videos showing how its various candles are made. Not only are they satisfying to watch, but they demonstrate the care put into every candle.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@burnincandleco/video/7299264540078918955\" data-video-id=\"7299264540078918955\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7299264540078918955?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \n\u003c/center\u003e\n\u003cp\u003eIf there’s anything more satisfying than shopping with small brands, it’s seeing their products being created.\u003c/p\u003e\n\u003ch3 id=\"4\"\u003e4. Inspiration TikTok videos\u003c/h3\u003e\n\u003cp\u003eYour brand is more than its products, and your TikTok account is a great place to show it.\u003c/p\u003e\n\u003cp\u003eReach like-minded viewers and convert them to followers by sharing content that \u003ca href=\"/id/blog/what-inspires-you\"\u003einspires you\u003c/a\u003e and aligns with your brand’s mission, vision, and values\u003c/p\u003e\n\u003cp\u003eSustainable swimwear brand \u003ca href=\"https://www.sevenseasswimwear.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSevenSeas Swimwear\u003c/a\u003e is all about summer vibes, so it’s no surprise that this dreamy video got almost two million views.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@sevenseasswimwear/video/7071799071723277610\" data-video-id=\"7071799071723277610\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7071799071723277610?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eCreate and post content that fits your brand’s mood and it’s sure to resonate with your followers.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Sneak peeks\u003c/h3\u003e\n\u003cp\u003eBuild anticipation for launches or campaigns by teasing new products, colorways, or other exciting upcoming brand moments. Giving your TikTok audience a first peek encourages followers to come back for more.\u003c/p\u003e\n\u003cp\u003eDesigner \u003ca href=\"https://elysebreannedesign.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eElyse Breanne\u003c/a\u003e took a trending song and created this simple but effective video revealing her upcoming product with a video walkthrough.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@elysebreannedesign/video/7015328865954368773\" data-video-id=\"7015328865954368773\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7015328865954368773?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eIf something excites you, it’s likely to entice your fans, too. Incorporating sneak peeks into your \u003ca href=\"/id/blog/tiktok-ecommerce\"\u003eTikTok ecommerce strategy\u003c/a\u003e can build momentum for new product launches.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. TikTok video Q\u0026amp;As\u003c/h3\u003e\n\u003cp\u003eTikTok’s new Q\u0026amp;A feature lets your audience submit questions to your account. It’s the perfect way to engage with followers and get invaluable customer insights and new video ideas.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBy enabling the Q\u0026amp;A feature, your audience can flag their comments as questions, so it’s easy for you to spot them and reply.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis video response from \u003ca href=\"https://fizzysoaps.shop/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFizzy Soaps\u003c/a\u003e to a follower’s question got almost half a million views. Combining voiceover with a video of soaps being created is a simple way to engage with followers.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@fizzysoapss/video/7087701297700408619\" data-video-id=\"7087701297700408619\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7087701297700408619?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eThe best part is that Q\u0026amp;As offer built-in TikTok video ideas: You can dedicate multiple videos every week or month to answering your community’s questions.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e7. Ask your audience videos\u003c/h3\u003e\n\u003cp\u003eQuestions aren’t just for followers—putting them out to your audience is a surefire way to boost engagement and explore how your followers think.\u003c/p\u003e\n\u003cp\u003eWhat colors do customers want next season? What TikTok content do they like most? Involve them in the conversation and you’ll gain valuable input from your target audience.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRuggable created a topical “ask your audience” video by polling its followers on which rug they preferred based on Bridgerton designs.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ruggable/video/7371209785405951274\" data-video-id=\"7371209785405951274\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7371209785405951274?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eAligning its questions with a popular show allowed Ruggable to capitalize on excitement for Bridgerton, so don’t feel limited to asking product questions.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e8. Educational TikTok videos\u003c/h3\u003e\n\u003cp\u003eWhatever your industry or specialist subject, it’s time to share your skills in informative videos. Own your niche by breaking down complex topics or creating fun how-to videos.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis technique can help you reach viewers within your niche and convert them to followers. Consider creating a regular series and a TikTok Playlist so your informative posts are stored in one go-to resource.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.peachandlily.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePeach \u0026amp; Lily\u003c/a\u003e created a series revealing little-known facts about Korean skin care. The video below got almost one million views, and is part of a series.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@peachandlilyofficial/video/7088120440392043818\" data-video-id=\"7088120440392043818\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7088120440392043818?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eNot sure where to begin? Ask your followers or check for commonly searched questions within your area. Answering frequently asked questions creates valuable evergreen content that encourages return visits.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Behind-the-scenes TikTok videos\u003c/h3\u003e\n\u003cp\u003eInviting followers behind the scenes makes things personal. Whether you’re a one-person show or a team of 100, behind-the-scenes content is always engaging.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eNew York–based fashion brand \u003ca href=\"https://www.ceeceesclosetnyc.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCee Cee’s Closet NYC\u003c/a\u003e shared this authentic behind-the-scenes moment with followers, getting almost 300,000 views.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@ceeceesclosetnyc/video/7032427755031645445\" data-video-id=\"7032427755031645445\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7032427755031645445?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003e\u003ca href=\"https://xxlandco.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eXXL and Co\u003c/a\u003e brand founder Tina Nguyen created this heartwarming video showing how her mother helps behind the scenes. With 3.1 million views, it’s one of her brand’s most-viewed posts to date.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@xxl.scrunchie/video/6875401692305722625\" data-video-id=\"6875401692305722625\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/6875401692305722625?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eWhether you show your team at work, share snapshots from behind the scenes at photoshoots, or offer something as simple as videos of your morning coffee, followers value this honest approach.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e10. Vlogs and recaps\u003c/h3\u003e\n\u003cp\u003eRecapping your day, week, season, or event—complete with trending sounds—is easy and fun!\u003c/p\u003e\n\u003cp\u003eVlogs serve as a diary or scrapbook, perfect for highlighting specific time periods or events. Just throw together the best content you’ve captured.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis example from jewelry brand \u003ca href=\"https://uncommonjames.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eUncommon James\u003c/a\u003e combines several clips to capture the mood of a whole day.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@uncommonjames/video/7089555094668086530\" data-video-id=\"7089555094668086530\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7089555094668086530?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eYou don’t need a physical store to create effective recaps. Snap moments wherever you go for a ready supply of engaging vlogs that offer insight into your brand and demonstrate your aesthetic and ethos.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e11. Collaboration Videos\u003c/h3\u003e\n\u003cp\u003eTeaming up with other TikTok accounts is a surefire way to reach new audiences.\u003c/p\u003e\n\u003cp\u003eHauslabs regularly partners with TikTok influencers to share “get ready with me” videos, tutorials, and reviews.\u003c/p\u003e\n\u003cp\u003eIn this video, the brand collaborates with Jordan Sloane for an ASMR-style review.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7363447657928461611\" cite=\"https://www.tiktok.com/@hauslabs/video/7363447657928461611\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7363447657928461611?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003e🎵 Learn more: \u003ca href=\"/id/blog/how-to-find-trending-sounds-tiktok\"\u003eHow To Find Trending Sounds on TikTok\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e12. #StoryTime videos\u003c/h3\u003e\n\u003cp\u003eWho doesn’t love a good story? The #StoryTime hashtag is an excellent source of ideas for getting authentic with your followers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eFrom your brand foundation story to your biggest inspirations—and even your biggest fails—stories provide insight into your brand. Plus, they’re simple to film!\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://bedthreads.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBed Threads\u003c/a\u003e documents the lives of its makers in high-quality, documentary-style TikTok videos.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7365529625117625618\" cite=\"https://www.tiktok.com/@bed.threads/video/7365529625117625618\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7365529625117625618?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eWhether sharing your own moments or shining the spotlight on your team, storytelling is an opportunity to connect your audience with the real people and moments behind your brand.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e13. TikTok video introductions\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eThis may seem like a no-brainer, but introducing your brand, yourself, and your products in short videos is great exposure.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTake a look at this video from skin care brand \u003ca href=\"https://aavrani.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eaavrani\u003c/a\u003e. It’s a short and sweet introduction to the brand, effectively explaining the product and showing a friendly and relatable face.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"6982653066612903173\" cite=\"https://www.tiktok.com/@aavrani/video/6982653066612903173\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/6982653066612903173?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eThis introduction to \u003ca href=\"https://ultraviolettespf.com/collections/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eUltra Violette\u003c/a\u003e shows what the brand is all about and distinguishes its sunscreens.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7357892063519706384\" cite=\"https://www.tiktok.com/@ultravioletteau/video/7357892063519706384\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7357892063519706384?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eEven if you’ve been posting for a while, introducing yourself and your brand to your followers is never a bad idea. Why not use new follower milestones as opportunities to re-introduce yourself? Or, you can pin your introduction story to your profile for new followers to view.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e14. TikTok video tips and tricks\u003c/h3\u003e\n\u003cp\u003eWho doesn’t love a good life hack? Share your best ones to get people talking. Focus on your niche and share products or life hacks that will interest your audience.\u003c/p\u003e\n\u003cp\u003eSkin care brand \u003ca href=\"https://www.drunkelephant.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDrunk Elephant\u003c/a\u003e shares lots of tips and tricks videos, including this one showing how shoppers can use its Happi Scalp Scrub.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7364468534740569386\" cite=\"https://www.tiktok.com/@drunkelephant/video/7364468534740569386\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7364468534740569386?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003ch3 id=\"15\"\u003e15. Duets and stitches\u003c/h3\u003e\n\u003cp\u003eFind TikTok’s Duet and Stitch features in the Effects menu, and start collaborating with other TikTok users.\u003c/p\u003e\n\u003cp\u003eThese features help you elaborate on content that resonates with your audience. While Duet will create a split-screen effect that lets you react in real-time alongside another video, the Stitch feature allows you to clip and edit a response to an existing video.\u003c/p\u003e\n\u003cp\u003eCheck out this relatable stitched meme from \u003ca href=\"https://www.gymshark.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGymshark\u003c/a\u003e.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7223462195521244422\" cite=\"https://www.tiktok.com/@gymshark/video/7223462195521244422\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7223462195521244422?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eAnother benefit of these split-screen videos is the opportunity for humor—whether you infuse it in your reaction or rely on the original video to carry the laughs.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e16. Tutorials\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eTutorials educate your customers on your brand and product, for example, by demonstrating how to create a particular makeup look or style a piece of clothing.\u003c/p\u003e\n\u003cp\u003eHere, Olipop shares mocktail and cocktail tutorials that incorporate its fizzy pop flavors.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7334836818510089514\" cite=\"https://www.tiktok.com/@drinkolipop/video/7334836818510089514\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7334836818510089514?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eTutorials like this one position you as an authority in your industry and introduce followers to your products in a non-salesy way.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e17. Livestreams\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eGoing live connects you with your audience in real time. Use livestreams to share upcoming product launches, and announce giveaways, discounts, and deals.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLivestreams let you interact with customers, get their feedback on your latest products, and answer their questions.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e18. POV videos\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003ePOV, or “point of view,” videos are relatable ways to connect with your audience. You can use them to spotlight your brand personality and highlight your products.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSee how \u003ca href=\"https://us.vidaglow.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVida Glow\u003c/a\u003e successfully does this with its collagen products, combining behind-the-scenes video with POV captions to build trust.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7371694999068609810\" cite=\"https://www.tiktok.com/@vida_glow/video/7371694999068609810\" class=\"tiktok-embed\"\u003e \u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7371694999068609810?lang=en-GB\u0026amp;referrer=www.shopify.co.idhttps%3A%2F%2Fwww.shopify.com%2Fid%2Fblog%2Ftiktok-video-ideas\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e \u003ca data-encoded-tag-name=\"script\" data-encoded-tag-value=\"\" data-encoded-attr-async=\"\" data-encoded-attr-src=\"aHR0cHMlM0ElMkYlMkZ3d3cudGlrdG9rLmNvbSUyRmVtYmVkLmpz\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003cp\u003eVideos like this have strong potential to resonate with customers. There’s every chance viewers will see the Vida Glow staff using the collagen and feel more confident buying it themselves.\u003c/p\u003e\n\u003ch2\u003eThese TikTok video ideas are just the beginning\u003c/h2\u003e\n\u003cp\u003eMany of these video ideas can lead to more content, so you’ll never be stuck wondering what to post.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhichever of these ideas you choose, it’s important to experiment and to determine what engages your target audience. Social media marketing should always involve two-way communication—listen to your audience, gather feedback, and center them in your storytelling.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/instagram-algorithm\"\u003eHow the Instagram Algorithm Works in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/ask-nik-how-do-i-create-the-perfect-first-purchase-experience\"\u003eAsk Nik- How Do I Create the Perfect First Purchase Experience?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/make-money-snapchat\"\u003eHow to Make Money on Snapchat\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/115169861-6-types-of-facebook-ads-that-will-win-customers-and-keep-them-coming-back\"\u003e12 Types of Facebook Ads and Ideas to Win Customers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/how-often-post-instagram\"\u003eHow Often You Should Post on Instagram: Complete Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/tiktok-marketing\"\u003eTikTok Marketing- How to Create a TikTok Marketing Strategy in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/how-to-use-instagram-reels-marketing\"\u003eHow to Create and Use Instagram Reels for Your Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/33559876-how-to-use-periscope-to-grow-your-ecommerce-business\"\u003eHow To Use Periscope To Grow Your Ecommerce Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/pinterest-tools\"\u003e10 Useful Pinterest Tools to Help You Level Up Your Pinterest Marketing\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/how-to-use-instagram-stories\"\u003eHow to Use Instagram Stories- Complete Guide for Beginners\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eTikTok video ideas FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are some ideas for TikTok videos?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSome of the best TikTok video ideas include:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eHuman moments\u003c/li\u003e\n\u003cli\u003eTrending and topical content\u003c/li\u003e\n\u003cli\u003eInside the creative process\u003c/li\u003e\n\u003cli\u003eInspiration TikTok videos\u003c/li\u003e\n\u003cli\u003eSneak peeks\u003c/li\u003e\n\u003cli\u003eTikTok video Q\u0026amp;As\u003c/li\u003e\n\u003cli\u003eAsk your audience videos\u003c/li\u003e\n\u003cli\u003eEducational TikTok videos\u003c/li\u003e\n\u003cli\u003eBehind the scenes TikTok videos\u003c/li\u003e\n\u003cli\u003eVlogs and recaps\u003c/li\u003e\n\u003cli\u003eCollaboration videos\u003c/li\u003e\n\u003cli\u003e#StoryTime videos\u003c/li\u003e\n\u003cli\u003eTikTok video introductions\u003c/li\u003e\n\u003cli\u003eTikTok video tips and tricks\u003c/li\u003e\n\u003cli\u003eDuets and stitches\u003c/li\u003e\n\u003cli\u003eTutorials\u003c/li\u003e\n\u003cli\u003eLivestreams\u003c/li\u003e\n\u003cli\u003ePOV videos\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat content is best for TikTok?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best TikTok content engages your audience and encourages them to like and comment on your videos. Experiment to see what resonates best. Try using TikTok’s Duet and Stitch features to encourage your audience to respond directly to your content, or to create funny videos. Consider making behind-the-scenes TikTok videos to humanize the brand and build trust.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a good first TikTok video?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eA brand’s first TikTok video could be an introduction to its founder or products. Try hopping on a trend by following TikTok influencers for ideas. Or post videos that set the tone for your TikTok account, whether you’re planning on creating funny videos, workout videos, or makeup tutorials.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of TikTok gets the most views?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best TikTok video ideas fall into the “entertainment” category, indicating that users are on the platform for enjoyment. 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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