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The Complete Guide to Influencer Marketing in 2024 - Shopify Indonesia
<!DOCTYPE html><html lang="en-ID"><head><title>The Complete Guide to Influencer Marketing in 2024 - Shopify Indonesia</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Learn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="The Complete Guide to Influencer Marketing in 2024 - Shopify Indonesia"/><meta property="og:description" content="Learn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign."/><meta property="og:image" 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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/id/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/id/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/id/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/id/blog/influencer-marketing"/><meta itemProp="dateModified" content="2024-07-31T07:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/id/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/id/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">The Complete Guide to Influencer Marketing in 2024</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/id/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>31 Jul 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_00ed3e94-0675-407c-add7-e7e3c47f8982.jpg?v=1729516642&originalWidth=1848&originalHeight=782" alt="A metallic graphic 3D thumbs up emoji floats like a balloon against a gradient " loading="eager" decoding="async" width="1848" height="782" 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investing in influencer marketing</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Influencer marketing examples</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Types of influencers</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">6 steps to an effective influencer marketing strategy</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Influencer campaign payment structures</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Influencer marketing platforms</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">Influencer marketing FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online 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[&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>"People want to do business with people they like” is a sales adage that’s truer today than ever. Customers aren’t satisfied with ads or billboards alone. They want to be heard, entertained, and supported.</p> <p>That’s the promise of influencer marketing. </p> <p>Influencer marketing can help you reach new audiences, build brand awareness, and increase trust. If you know your audience, you can explore influencer marketing for your brand and products—no matter your company size. </p><div id="text-cta" class="hidden lg:block"></div> <p>Learn how influencer marketing can help you meet brand goals with step-by-step instructions for setting up an influencer campaign. Discover real examples from top online brands and get advice from the pros.</p> <h2 id="1">What is influencer marketing?</h2> <p>Influencer marketing means working with influencers to promote your company, product, service, or message to their audience. These partnerships are usually paid arrangements in which influencers create content for a brand. </p> <p>Compensation can range from multi-year cash contracts to one-time product exchanges, discounts, or vouchers. </p> <p>Influencers are creators and celebrities who’ve built reputations around a specific niche or built sizable audiences around their personal brands. They create content across a number of platforms, including:</p> <ul> <li>Instagram</li> <li>YouTube</li> <li>TikTok</li> <li>Facebook</li> <li>Blogs</li> <li>X (formerly Twitter)</li> <li>Twitch</li> <li>Snapchat</li> </ul> <p>Instagram holds the top spot for influencer marketing in 2024 and is <a href="https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/" rel="nofollow noopener noreferrer" target="_blank">expected</a> to do so until 2025. </p> <h2 id="2">Benefits of investing in influencer marketing</h2> <p>According to one study, 49% of all participants and 87% of Gen Z participants said they <a href="https://investors.sproutsocial.com/news/news-details/2024/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions/default.aspx" rel="nofollow noopener noreferrer" target="_blank">choose products recommended by influencers</a>. Influencer campaigns can help brands meet <a href="/id/blog/business-goals">business goals</a> like increasing sales, growing brand awareness, and building audiences. </p> <p>Here are a few other ways brands can benefit from influencer marketing:</p> <h3><strong><strong>1. Form deeper relationships</strong></strong></h3> <p>Influencers use authentic presentation and engagement to foster deeper customer relationships with brands. In recent years, this dynamic of brand to influencer to audience has become a media staple.</p> <p>Of course, for deeper relationships to form, the influencer’s personal brand and your own need to match (values, industry, audience, etc.). However, for maximum impact, your business should also provide its audience value.</p> <h3><strong><strong>2. Increase reach</strong></strong></h3> <p>Another obvious benefit of influencer marketing is the potential for increased reach from tapping into a wider audience. Social media users across platforms continue to rise. TikTok, for example, is expected <a href="https://mpmonitor.org/tiktok-to-grow-to-almost-one-billion-users-by-2025/" rel="nofollow noopener noreferrer" target="_blank">to grow</a> to 955 billion users by 2025.</p> <p>Despite the potential, algorithm changes, ad fatigue, and privacy concerns all contribute to lower return on investment (ROI) in some forms of social media advertising. Influencer marketing allows brands to dodge these issues by working with <a href="/id/blog/influencer-marketing-platforms-to-find-creators">creators who already have organic reach</a>.</p> <p>Depending on your goals, influencers with large audiences can help you reach broad audiences, while those with small, niche followers can help you target specific ones. </p> <h3><strong><strong>3. Boost social engagement</strong></strong></h3> <p>Greater social engagement often leads to higher brand awareness. Also, when brands communicate in their audience’s language, they’ll often garner more brand advocates.</p> <p>If engagement is a goal, choose partnerships and channels carefully. <a href="https://blog.hootsuite.com/average-engagement-rate/" rel="nofollow noopener noreferrer" target="_blank">Engagement rates differ</a> across platforms. Audience size also matters, and <a href="https://www.meltwater.com/en/blog/influencer-marketing-statistics" rel="nofollow noopener noreferrer" target="_blank">micro-influencers typically have higher engagement rates</a> than their mega-influencer counterparts.</p> <h3><strong><strong>4. Gain higher earned media value</strong></strong></h3> <p>The last major benefit of influencer marketing is the potential for higher ROI from earned media value (EMV). <a href="/id/retail/emv">EMV</a> refers to unpaid interactions, like when an influencer’s followers or their followers’ followers discuss and connect on your brand. Meaningful connections like this can lead to increased sales. </p> <p>By involving an influencer in your marketing, you stand a better chance of increasing your EMV. One <a href="https://www.tomoson.com/blog/influencer-marketing-study/" rel="nofollow noopener noreferrer" target="_blank">survey</a> found businesses make $6.50 for every $1 spent on influencer marketing.</p> <h2 id="3">Influencer marketing examples</h2> <p>Explore companies that successfully work with social media influencers to reach potential customers and meet business goals. Get inspired by their tried-and-tested tactics and apply their learnings to your own influencer marketing.</p> <h3><strong>Healthish</strong></h3> <p><a href="https://healthish.com/" rel="nofollow noopener noreferrer" target="_blank">Healthish</a> co-founders Emily Chong and Nathan Chan worked with <a href="/id/blog/instagram-influencer-marketing">Instagram influencers</a> to promote the brand’s signature water bottle launch.</p> <p>“We’re in a fortunate position where the product is relatively low cost,” Nathan explains. “We just send out [products] to many subsections of the market.”</p> <center> <blockquote class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="nofollow noopener noreferrer">A post shared by Healthish Time Marked Water Bottle💧 (@healthish)</a></p> </div> </blockquote> <script src="//www.instagram.com/embed.js" async=""></script> </center> <p>Healthish’s influencer marketing strategy involves sending free products to relevant influencers, such as fitness vloggers, fashion influencers, and other groups related to its target market. These creators then share images and videos of its products online—but only if they love the product. </p> <p>“We don’t even ask people to post if they don’t want to,” Nathan says. “We just say, ‘If you love the products, we’d love for you to share it with your community or fans or audience.’” </p> <p>🎧 Listen: To learn more about the influencer marketing approach that turned Healthish into a million-dollar brand, hear from its founders on the <a href="/id/blog/healthish-influencer-marketing"><em>Shopify Masters</em> podcast</a>.</p> <h3><strong>Nominal</strong></h3> <p><a href="https://nominalx.com/" rel="nofollow noopener noreferrer" target="_blank">Nominal</a> is a jewelry brand that blends culture and fashion to create meaningful accessories. Founded by business and life partners Lena Sarsour and Akram Abdallah, Nominal quickly grew from an idea to a seven-figure business, thanks to influencer marketing.</p> <p>“Influencer marketing has been huge to us,” Akram says. “From the very beginning, we, of course, had no budget at all. We couldn’t afford anybody.” So what did Akram and Lena do? They gifted influencers free jewelry. If the influencers enjoyed the products and found them sharable, they would post about the brand on social media.</p> <p>Nominal would even ask influencers if they could repost their content on the brand’s feed. “Although we didn’t pay them, now we have [branded] content that a lot of people follow and see. We build that credibility through a famous person wearing our product.”</p> <p>🎧 Listen: Learn more about Nominal’s <a href="/id/blog/marketing-strategies%20">marketing strategy</a> by catching the founders on <a href="/id/blog/nominal-influencer-marketing">the <em>Shopify Masters</em> podcast</a>.</p> <p>Explore more influencer marketing examples from Shopify store owners:</p> <ul> <li><a href="/id/blog/lounge-underwear-dtc">3x Sales in One Year: Lounge Underwear’s Story of Building a Multimillion-Dollar Industry Disruptor</a></li> <li><a href="/id/blog/fable-influencer-gifting">How This Dinnerware Brand Grew Through Influencer Gifting</a></li> <li><a href="/id/blog/twinkled-t-micro-influencers">The Case for Partnering with Influencers While They’re Still Small</a></li> </ul> <h2 id="4">Types of influencers</h2> <p>Definitions can vary, but social media influencers typically fall into one of five tiers: nano, micro, mid, macro, and mega. When developing an influencer marketing strategy, be sure to find the right influencer at the right level for your project.</p> <h3><strong>Nano influencers (1,000–10,000)</strong></h3> <p>Nano-influencers are everyday people with emerging <a href="/id/blog/personal-brand">personal brands</a>. They often have between 1,000 and 10,000 social media followers. Their feeds aren’t glamorous or polished, and their photos typically aren’t edited. Being an influencer is not their full-time job.</p> <p>However, nano-influencers are excellent allies for growing ecommerce brands for two reasons:</p> <ol> <li>They’ve built a lot of trust with their followers, which results in high engagement rates.</li> <li>They’re <a href="/id/blog/influencer-pricing">the most affordable</a>.</li> </ol> <p>Data shows that nano-influencers have noticeably higher engagement rates than bigger accounts, <a href="https://www.aspire.io/blog/10-influencer-marketing-stats" rel="nofollow noopener noreferrer" target="_blank">averaging over 4%</a>.</p> <h3><strong>Micro-influencers (10,000–100,000)</strong></h3> <p>Micro-influencers are social media accounts with between 10,000 and 100,000 followers. </p> <p>Micro-influencers often have more compact and targeted audiences than larger accounts, and they have a loyal following they engage with regularly. </p> <p>While micro-influencers may be more expensive than nano-influencers, they can still provide that one-on-one feeling when promoting your business.</p> <h3><strong>Mid-tier influencers (100,000–500,000)</strong></h3> <p>Mid-tier influencers have a community of between 100,000 and 500,000 followers across platforms. Despite the high numbers, mid-tier influencers tend to have well-segmented audiences. For example, a fitness brand could gain maximum exposure with its target audience by collaborating with a mid-tier fitness influencer. This mid-tier group is also more affordable and easier to contact than big influencers.</p> <h3><strong>Macro-influencers (500,000–1 million)</strong></h3> <p>Macro-influencers are individuals with between 500,000 and one million followers. These influencers make great brand collaborators because they have extensive experience in the space. They know their target audience and what they like, and they won’t jeopardize their followers’ trust by partnering with the wrong brands.</p> <p>Working with macro-influencers brings a handful of benefits:</p> <ol> <li>Their audience is highly relevant to your brand and its offerings.</li> <li>They have massive reach.</li> <li>They have a streamlined process for working with brands.</li> </ol> <p>With all this experience comes a price tag that, depending on the platform, one source <a href="https://www.webfx.com/influencer-marketing-pricing.html" rel="nofollow noopener noreferrer" target="_blank">estimates</a> to be between $1,000 and $10,000. Macro- and mega-influencers may also be harder to reach, as you typically have to contact them through representatives or agents.</p> <h3><strong>Mega influencers (1 million+)</strong></h3> <p>You’re probably familiar with mega-influencers. These are social media celebrities with audiences of more than one million followers.</p> <p>Mega-influencers like <a href="/id/blog/ryan-trahan">Ryan Trahan</a>, <a href="/id/blog/mrbeast-business-backstory">MrBeast</a>, and <a href="/id/blog/unnecessary-inventions">Unnecessary Inventions</a> can provide massive reach for your brand. These superstars also leverage their reputations to confer credibility on your brand. A single collab with a mega-influencer can run anywhere from $10,000 to six figures.</p> <h2 id="5">6 steps to an effective influencer marketing strategy </h2> <p>Finding a social media influencer and agreeing on a collaboration with them can be a time-consuming exercise that’s challenging to scale. For best results, use this process to stay on track:</p> <ol> <li><a href="#11">Do your homework</a></li> <li><a href="#12">Set a clear brief</a></li> <li><a href="#13">Choose relevant influencers</a></li> <li><a href="#14">Learn how to reach out</a></li> <li><a href="#15">Agree on a collaboration structure</a></li> <li><a href="#16">Maximize content value</a></li> </ol> <h3 id="11"><strong>1. Do your homework</strong></h3> <p>You can learn a lot from other brands’ influencer marketing approaches. Discover what works for them, get inspiration from the types of content they post, and look at which posts get the most engagement. Use a tool like <a href="https://hootsuite.com/" rel="nofollow noopener noreferrer" target="_blank">Hootsuite</a> to compare your social media metrics with those of others.</p> <p>Consider researching non-competitors who share similar demographics. Say you run a watch brand like <a href="https://www.shoreprojects.com/" rel="nofollow noopener noreferrer" target="_blank">Shore Projects</a>. You may keep an eye on backpack and accessory brand <a href="https://herschel.ca/" rel="nofollow noopener noreferrer" target="_blank">Herschel Supply Co.</a> because of its similar customer base. </p> <h3 id="12"><strong>2. Create a clear brief</strong></h3> <p>Your campaign will be more successful if you give an influencer creative freedom to produce content their audience will love. </p> <p>It’s better to trust them—the experts of their own audience—to create an authentic and engaging campaign for you rather than assigning the exact images, <a href="/id/blog/instagram-captions">captions</a>, and <a href="/id/blog/instagram-hashtags">hashtags</a> you want them to use.</p> <p>However, it’s also important that they represent your brand accurately. Supply the influencer with an outline of your expectations, a brand primer, or even a mood board to inspire the campaign.</p> <h3 id="13"><strong>3. Choose relevant influencers</strong></h3> <p>Once you have a clear idea of what you want to achieve, the next step is finding relevant influencers. Getting this wrong can cost you reach, engagement, and potential sales. After all, you don’t want a budget travel influencer showcasing your luxury backpack. Not only will their audience not be interested in your product, they might spite your brand for it. </p> <p>“Start by finding influencers that align with your brand values and audience. That way, your product feels like a natural progression of their content and not a forced endorsement,” says Ryan Prior, head of marketing at Modash. </p> <p>There are influencers in every market. One way to identify right-fit influencers is to do an <a href="/id/blog/instagram-hashtags">Instagram hashtag search</a> to find the top hashtags in your market and look for posts with high engagement.</p> <p><a href="/collabs/find-brands">Shopify Collabs</a> is a great tool for starting your influencer marketing journey. There, you can search influencers by industry and other categories to find partners seeking brand collabs.</p> <p>“A lot of people will make the mistake where they’ll spend money or send products to just about any influencer, anybody that has a lot of followers,” says Akram. “It’s not the best strategy, and also a waste of time and money.”</p> <p>It’s not just about audience size. The influencer’s audience needs to be engaged. Genuine positive comments are a more valuable signal of a strong social following than likes alone.</p> <p>To determine a fit between your brand and an influencer, ask these four questions:</p> <ol> <li>What are this influencer’s interests or passions? </li> <li>Does my brand share their interests or passions?</li> <li>If not, does my brand relate to the influencer’s interests or passions?</li> <li>How would my brand’s message sound coming from this influencer?</li> </ol> <p>The better the fit, the more authentic the endorsement will feel. And the more authentic the endorsement feels to the influencer’s audience, the more likely they are to follow the recommendations.</p> <p>This creative partnership between Goya Foods and popular nutritionist <a href="https://www.instagram.com/amanda.ghee/?hl=en" rel="nofollow noopener noreferrer" target="_blank">Amanda Holtzer</a> showcases the power of a good fit between brand and influencer.</p> <center> <blockquote class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;"> <a href="https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank" rel="nofollow noopener noreferrer"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" rel="nofollow noopener noreferrer">A post shared by Amanda Holtzer MS, RD (@amanda.ghee)</a></p> </div> </blockquote> <script src="//www.instagram.com/embed.js" async=""></script> </center> <h3 id="14"><strong>4. Learn how to reach out</strong></h3> <p>Learning how to reach out and effectively position your brand pitch to influencers is essential. </p> <h4><strong>For larger influencers</strong></h4> <p>To set up an influencer marketing deal with a macro-influencer, you need to work with their representatives, most likely their agent and their manager.</p> <ul> <li> <strong>Agents:</strong> Agents find work for their clients and negotiate contracts on their behalf.</li> <li> <strong>Managers:</strong> Think of managers as the CEOs of their clients’ businesses—you’ll need their buy-in on any partnership.</li> </ul> <p>Use <a href="https://bookingagentinfo.com/" rel="nofollow noopener noreferrer" target="_blank">celebrity contact info databases</a> to reach influencers’ agents, managers, and publicists.</p> <h4><strong>For smaller influencers</strong></h4> <p>A benefit of targeting micro-influencers is you can reach out to them directly. </p> <p>But since micro-influencers aren’t as visible as macro-influencers, the challenge is finding them.</p> <p>For that, try <a href="http://buzzsumo.com/">BuzzSumo</a>, <a href="https://collabs.shopify.com">Shopify Collabs</a>, or other <a href="/id/blog/influencer-marketing-platforms-to-find-creators">influencer marketplaces</a>, where you can search for influencers based on keywords in their social media bios, and sort potential matches by interest, industry, and audience size.</p> <p><strong>How to structure your outreach message</strong></p> <p>Reaching out to larger influencers is best done via a brief email to agents or managers. If you’re reaching out to micro-influencers, message them directly by email or their social media channel. Your goal should be to anticipate their questions in one message so they can decide whether or not to discuss the opportunity further. Limit your first email to the key details:</p> <ul> <li>Who are you interested in? (For macro-influencer agents only.)</li> <li>What do you want them to do, and on which channels?</li> <li>When do you need a response?</li> <li>Why do you think your brand is a good match?</li> </ul> <p>You need to demonstrate that there’s a good fit between your brand and the influencer. Remember, managers are focused on their client’s long-term prospects, so be prepared to sell them on why a partnership with your brand is a good career move.</p> <h4><strong>Following up and following through</strong></h4> <p>Influencers and their representatives are busy, so if you don’t hear back right away, don’t assume they’re not interested. It’s perfectly OK to follow up. </p> <p>A good rule of thumb for following up is five to seven business days after your first email. If another week goes by and you still haven’t heard back, move on to the next influencers on your list.</p> <p>If you partner with a macro-influencer, their agent will handle the contract. With micro-influencers, you’ll usually work with them directly. In either case, assuming you’ve clearly communicated what you expect the influencer to do and what they’ll get in return, the paperwork should be straightforward.</p> <h3 id="15"><strong>5. Agree on a collaboration structure</strong></h3> <p>Once you’ve found the influencers you want to work with, you’ll need to reach out to them and agree on a collaboration structure. Consider these six key aspects in your negotiations:</p> <ol> <li> <strong>Time frame.</strong> Be upfront about the deadline and highlight that it’s imperative they meet it.</li> <li> <strong>Output.</strong> Clearly outline what you want them to produce, for example, two pieces of content—one to be published on the influencer’s account with a mention of your brand and one to use at your discretion.</li> <li> <strong>Content usage.</strong> Let them know what content usage rights you want. </li> <li> <strong>Payment.</strong> Top influencers require a fee for their services. Occasionally, they may be willing to negotiate or accept a free product/service/experience as part of their fee. When you’re negotiating a price, remember that you’re paying for multiple services: content creation, usage rights, and access to a new audience.</li> <li> <strong>Sponsored hashtag.</strong> Regulations on sponsored content vary around the world and change all the time. Err on the side of caution and use #spon or #ad. </li> <li> <strong>Campaign goal.</strong> Communicate a clear goal for the influencer campaign. That could be as simple as <a href="/id/blog/14288561-how-to-build-a-massive-following-on-instagram">increasing followers</a> on your account or driving clicks from their <a href="/id/blog/instagram-bio">Instagram bio</a> to your website to increase sales. </li> </ol> <h4>Protect your brand: tips for Instagram marketing campaigns</h4> <p>These best practices ensure you don’t get burned when working with influencers:</p> <ul> <li>Withhold the influencer’s full fee until the work meets your expectations. You can pay influencers an upfront deposit (usually 50%), with the balance due once the work is completed. This payment structure reassures the influencer you will pay them, while protecting your investment. </li> <li>Work with influencers who are active on a marketplace or represented by an influencer marketing agency—they’ll be likeliest to deliver as promised, since bad feedback will negatively affect their future prospects.</li> <li>Before signing a contract with an influencer, look for red flags about their work on <a href="/id/blog/marketing-campaign-influencer">influencer marketing campaigns</a> by speaking with former clients.</li> </ul> <h3 id="16"><strong>6. Maximize the content value</strong></h3> <p>Get additional value out of sponsored Instagram content by repurposing it for other channels. Here are three ways to maximize influencer content value:</p> <ul> <li> <strong>Publish it on a </strong><a href="/id/blog/product-page"><strong>product page</strong></a><strong>.</strong> Not only does it look great, but influencer content provides <a href="/id/blog/16386132-how-to-use-social-proof-to-influence-visitors-and-increase-your-sales">social proof</a> and can even inspire customers to submit content.</li> <li> <strong>Publish it as a </strong><a href="/id/blog/facebook-ads"><strong>Facebook ad</strong></a><strong>.</strong> Add influencer content to your ads and test the results. “By using influencer content, we are now able to refresh our ad units on a regular basis,” Shore Projects co-founder Neil Waller says. “On top of that, using influencer content has improved our conversion rate by 19%.” </li> <li> <strong>Publish it on your social media channels. </strong><a href="/id/blog/user-generated-content">User-generated content</a> from influencers should be relatable, engaging, and shareable, so don’t forget to post it to your socials—just make sure you have the right to do so, first.</li> </ul> <h2 id="6">Influencer campaign payment structures</h2> <p>Here are the most common payment structures and considerations for influencer endorsements on social media.</p> <h3><strong>Licensing and rights to content</strong></h3> <p>The standard format for an influencer marketing campaign is for the influencer to post about a brand or product on their own social media account. You might think that you own the rights to that post, since your brand or product is featured in it. However, it’s actually the content creator who owns it.</p> <p>If an influencer made a post on their account promoting your brand, you may have to pay a licensing fee to reuse their content on your own social media account. It may be possible to work out a deal that gives your brand ownership or unlimited use of the content.</p> <h3><strong>Pay per post</strong></h3> <p>The most typical payment arrangement is known as “pay per post.” With these deals, you pay the influencer a certain amount of money for a set number of posts. The pricing for these deals can fluctuate based on factors like the influencer’s follower count.</p> <p>The cost per post can also vary depending on the type of post. For example, a <a href="https://later.com/blog/instagram-influencers-costs/" rel="nofollow noopener noreferrer" target="_blank">travel blogger</a> with more than 100,000 followers charges $1,000 per “static” (no video, no slideshow) post on Instagram and $200 for an Instagram Story.</p> <p>If you’re not sure you can afford a pay-per-post deal, a temporary post can be cost effective. But you get what you pay for—since Instagram Stories only last 24 hours, your campaign will probably have less visibility.</p> <h3><strong>Link in bio (add-on)</strong></h3> <p>With link-in-bio deals, the influencer includes a link to your brand’s site in their social media bio, keeping it pinned to the top of their account page or profile to drive direct traffic to your site. You can set up a custom link-in-bio using Shopify’s <a href="https://www.linkpop.com">Linkpop</a>.</p> <p>Since a link in an influencer’s bio increases the visibility of your campaign, most influencers charge up to 40% more to include one as an add-on.</p> <h3><strong>Multiplatform influencer campaign</strong></h3> <p>If you’re targeting an influencer with a large following on multiple social media platforms, you should consider a multiplatform campaign with posts on each of the influencers accounts, to increase visibility. Many influencers offer bundled pricing for multiplatform campaigns.</p> <h3><strong>Free product as payment</strong></h3> <p>Paying with products takes effort since you need to find an influencer who’s a good fit <em>and </em>who genuinely likes your products. Larger influencers typically expect payment and will not accept in-kind offers.</p> <p>“A very popular strategy is gifting. You send out free products to influencers, either [with] no strings attached and hope that they post, or you take a barter deal in exchange for deliverables,” says Ryan of Modash. “This is generally a very high-volume strategy, meaning you can send out a thousand packages, and the cost is just the product and shipping.” </p> <p>But this breaks down if your product value is too high. For high-value products, consider long-term partnerships or paid collaborations to ensure a worthwhile return on investment. Another strategy involves performance-based payments, where influencers earn based on their sales, tracked through promo codes or affiliate links.</p> <h3><strong>Commission</strong></h3> <p>Commission is offering payment for each sale, lead, or engagement. In this model, you only pay influencers when their endorsement leads directly to your chosen success metric(s).</p> <p>The commission structure ensures brands pay only for results, but most influencers prefer flat fees. The way they see it, why put in the effort to endorse a brand without guaranteed compensation?</p> <h2 id="7">Influencer marketing platforms</h2> <p>Finding the right creator partners remains one of the biggest challenges for brands that run influencer marketing campaigns. <a href="/id/blog/influencer-marketing-statistics">As influencer marketing becomes more popular</a>, companies and apps that simplify the process <a href="https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf" rel="nofollow noopener noreferrer" target="_blank">continue to pop up</a>.</p> <p>Many offer campaign-enhancing features like <a href="/id/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store">affiliate program</a> management, marketplaces, analytics, and relationship management software.</p> <p>Here are some of the best platforms for finding influencers:</p> <ul> <li><a href="#21">Shopify Collabs</a></li> <li><a href="#22">Grin</a></li> <li><a href="#23">Upfluence</a></li> <li><a href="#24">Creator.co</a></li> <li><a href="#25">Tagger by Sprout Social</a></li> </ul> <h3 id="21"><strong>Shopify Collabs</strong></h3> <p><a href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta">Shopify Collabs</a> is an influencer marketing platform offering <a href="/id/blog/ecommerce-brands">ecommerce brands</a> access to creators across social media channels. </p> <p>The platform offers a range of tools to help you build authentic relationships with creators. You can send them products and discounts directly from your Shopify store and create unique discount codes and referral links to track creator-driven sales.</p> <p>Shopify Collabs helps you to find creators who are aligned with your brand and invite them to apply to your affiliate program. Creators can also apply directly from your application page. With easy-to-understand analytics, you can track the performance of your affiliate program and keep tabs on the creators and products that are driving sales.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Find influencers to drive sales with Shopify Collabs</p> <p>Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.</p> <a class="marketing-button marketing-button--small" href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta" target="_blank">Discover Shopify Collabs</a> </div> <h3 id="22"><strong>Grin</strong></h3> <p><a href="https://grin.co/" rel="nofollow noopener noreferrer" target="_blank">Grin</a> is a highly rated influencer marketing software for ecommerce brands. It offers 37 million influencers across social media platforms like Instagram, TikTok, Snapchat, YouTube, LinkedIn, and Twitch.</p> <p>Grin provides tools to nurture authentic relationships and track success, from reporting and analytics to content management and payments. It also integrates with Shopify to handle shipping logistics for sales made through influencers.</p> <h3 id="23"><strong>Upfluence</strong></h3> <p><a href="https://www.upfluence.com/" rel="nofollow noopener noreferrer" target="_blank">Upfluence</a> is a self-serve platform for finding influencers, and is used by brands like Amazon, Verizon, Universal, and Zappos. Set your own prices and find influencers to fit your criteria with more than 20 advanced search filters. The platform provides access to influencers’ performance stats by analyzing audience size, engagement rates, posting habits, and more.</p> <p>Upfluence also helps you identify influential customers and fans. When a visitor shops on your site, it analyzes their social data and adds them as affiliates for your campaigns. Whether you’re a large or small business, Upfluence helps you run campaigns efficiently and maximize your influencer marketing ROI.</p> <h3 id="24"><a href="http://creator.co"><strong>Creator.co</strong></a></h3> <p><a href="https://creator.co/" rel="nofollow noopener noreferrer" target="_blank">Creator.co</a> is a new influencer marketplace with more than 500 million influencers. Its automation software helps young brands connect with the right influencers.</p> <p>Creator.co offers a self-service option where you can find influencers manually. It also offers a “hands-free” option where you define your ideal influencer and campaign so its automated system can find the best fit.</p> <h3 id="25"><a href="https://www.taggermedia.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Tagger by Sprout Social</strong></a></h3> <p>Tagger by Sprout Social is an influencer marketing platform integrated with Sprout Social’s social media management solution. It combines influencer search features with management tools so you can switch from finding influencers to negotiating contracts in a single tool. </p> <h2>Improving your social media marketing with an influencer strategy</h2> <p>Influencer marketing can help you find customers and influence their purchasing decisions, ultimately driving sales for your business. Influencers can also build your brand image and make your products desirable to a target market.</p> <p>With this guide in hand, you’ll be well on your way to growing your follower count across social networks, building traction for your brand, and growing your business online.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/id/blog/instagram-ads">Instagram Ads: How Businesses Can Advertise on Instagram</a></li><li class="mt-2"><a href="/id/blog/online-business-ideas">25+ Ideas for Online Businesses To Start Now (2024)</a></li><li class="mt-2"><a href="/id/blog/instagram-marketing">Getting Started on IG- A Beginner’s Guide to Instagram Marketing</a></li><li class="mt-2"><a href="/id/blog/affiliate-marketing">What Is Affiliate Marketing and How to Get Started</a></li><li class="mt-2"><a href="/id/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/id/blog/fulfillment-services">7 Best Ecommerce Fulfillment Services (+ How to Choose One)</a></li><li class="mt-2"><a href="/id/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/id/blog/social-media-marketing-strategy">Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells</a></li><li class="mt-2"><a href="/id/blog/checkout-on-facebook-shop-pay">Faster Checkout on Instagram and Facebook with Shop Pay</a></li><li class="mt-2"><a href="/id/blog/account-based-marketing">What is Account-Based Marketing (ABM)? Definition and Guide</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="8">Influencer marketing FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is an influencer marketing campaign?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>An influencer marketing campaign involves working with social influencers in your niche and negotiating a contract for them to endorse your product or services. These social media marketing campaigns often involve paying for a predetermined number of posts, actions or outcomes. Influencer campaigns can be one-off collaborations or long-term partnerships. They range from celebrity endorsements to collabs with influential individuals with small, engaged followings. Any brand can create an influencer marketing campaign.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How successful is influencer marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Sixty percent of marketers agree that influencer content performed <a href="https://influencermarketinghub.com/influencer-marketing-statistics/" rel="nofollow noopener noreferrer" target="_blank">better</a> on their brands’ social channels than branded content. More than 80% of marketers maintain an <a href="https://influencermarketinghub.com/influencer-marketing-statistics/" rel="nofollow noopener noreferrer" target="_blank">influencer marketing budget</a> because it works. Influencer marketing can build and deepen relationships, and increase reach, social engagement, and earned media value.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is an example of influencer marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>An example of influencer marketing is a series of paid Instagram posts by a popular social influencer promoting the launch of a brand’s product. The campaign might include a <a href="/id/blog/link-in-bio">link in bio</a> directing an influencer’s audience to the brand’s website. Another example of influencer marketing is YouTube influencers who receive a free product from a brand in exchange for online reviews.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What platform is best for influencer marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>The best influencer marketing platform is one that lets you search for influencers who are keyed into your brand’s target demographic.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is the most preferred channel for influencer marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>The most preferred channel for influencer marketing is where your audience is naturally present. If you want to target a younger demographic with apparel or beauty products, TikTok or Instagram is a good bet. But if your products require extensive research and analysis like cars or gadgets, YouTube will be a better fit.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/id/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>31 Jul 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 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2024","publishedAt":"2024-07-31T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/influencer_20marketing_00ed3e94-0675-407c-add7-e7e3c47f8982.jpg?v=1729516642","altText":"A metallic graphic 3D thumbs up emoji floats like a balloon against a gradient ","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003e\"People want to do business with people they like” is a sales adage that’s truer today than ever. Customers aren’t satisfied with ads or billboards alone. They want to be heard, entertained, and supported.\u003c/p\u003e\n\u003cp\u003eThat’s the promise of influencer marketing. \u003c/p\u003e\n\u003cp\u003eInfluencer marketing can help you reach new audiences, build brand awareness, and increase trust. If you know your audience, you can explore influencer marketing for your brand and products—no matter your company size. \u003c/p\u003e\n\u003cp\u003eLearn how influencer marketing can help you meet brand goals with step-by-step instructions for setting up an influencer campaign. Discover real examples from top online brands and get advice from the pros.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is influencer marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eBenefits of investing in influencer marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eInfluencer marketing examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTypes of influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e6 steps to an effective influencer marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eInfluencer campaign payment structures\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eInfluencer marketing platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eInfluencer marketing FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is influencer marketing?\u003c/h2\u003e\n\u003cp\u003eInfluencer marketing means working with influencers to promote your company, product, service, or message to their audience. These partnerships are usually paid arrangements in which influencers create content for a brand. \u003c/p\u003e\n\u003cp\u003eCompensation can range from multi-year cash contracts to one-time product exchanges, discounts, or vouchers. \u003c/p\u003e\n\u003cp\u003eInfluencers are creators and celebrities who’ve built reputations around a specific niche or built sizable audiences around their personal brands. They create content across a number of platforms, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstagram\u003c/li\u003e\n\u003cli\u003eYouTube\u003c/li\u003e\n\u003cli\u003eTikTok\u003c/li\u003e\n\u003cli\u003eFacebook\u003c/li\u003e\n\u003cli\u003eBlogs\u003c/li\u003e\n\u003cli\u003eX (formerly Twitter)\u003c/li\u003e\n\u003cli\u003eTwitch\u003c/li\u003e\n\u003cli\u003eSnapchat\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eInstagram holds the top spot for influencer marketing in 2024 and is \u003ca href=\"https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/\"\u003eexpected\u003c/a\u003e to do so until 2025. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eBenefits of investing in influencer marketing\u003c/h2\u003e\n\u003cp\u003eAccording to one study, 49% of all participants and 87% of Gen Z participants said they \u003ca href=\"https://investors.sproutsocial.com/news/news-details/2024/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions/default.aspx\"\u003echoose products recommended by influencers\u003c/a\u003e. Influencer campaigns can help brands meet \u003ca href=\"/blog/business-goals\"\u003ebusiness goals\u003c/a\u003e like increasing sales, growing brand awareness, and building audiences. \u003c/p\u003e\n\u003cp\u003eHere are a few other ways brands can benefit from influencer marketing:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e1. Form deeper relationships\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eInfluencers use authentic presentation and engagement to foster deeper customer relationships with brands. In recent years, this dynamic of brand to influencer to audience has become a media staple.\u003c/p\u003e\n\u003cp\u003eOf course, for deeper relationships to form, the influencer’s personal brand and your own need to match (values, industry, audience, etc.). However, for maximum impact, your business should also provide its audience value.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e2. Increase reach\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAnother obvious benefit of influencer marketing is the potential for increased reach from tapping into a wider audience. Social media users across platforms continue to rise. TikTok, for example, is expected \u003ca href=\"https://mpmonitor.org/tiktok-to-grow-to-almost-one-billion-users-by-2025/\"\u003eto grow\u003c/a\u003e to 955 billion users by 2025.\u003c/p\u003e\n\u003cp\u003eDespite the potential, algorithm changes, ad fatigue, and privacy concerns all contribute to lower return on investment (ROI) in some forms of social media advertising. Influencer marketing allows brands to dodge these issues by working with \u003ca href=\"/blog/influencer-marketing-platforms-to-find-creators\"\u003ecreators who already have organic reach\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDepending on your goals, influencers with large audiences can help you reach broad audiences, while those with small, niche followers can help you target specific ones. \u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e3. Boost social engagement\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGreater social engagement often leads to higher brand awareness. Also, when brands communicate in their audience’s language, they’ll often garner more brand advocates.\u003c/p\u003e\n\u003cp\u003eIf engagement is a goal, choose partnerships and channels carefully. \u003ca href=\"https://blog.hootsuite.com/average-engagement-rate/\"\u003eEngagement rates differ\u003c/a\u003e across platforms. Audience size also matters, and \u003ca href=\"https://www.meltwater.com/en/blog/influencer-marketing-statistics\"\u003emicro-influencers typically have higher engagement rates\u003c/a\u003e than their mega-influencer counterparts.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e4. Gain higher earned media value\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe last major benefit of influencer marketing is the potential for higher ROI from earned media value (EMV). \u003ca href=\"/retail/emv\"\u003eEMV\u003c/a\u003e refers to unpaid interactions, like when an influencer’s followers or their followers’ followers discuss and connect on your brand. Meaningful connections like this can lead to increased sales. \u003c/p\u003e\n\u003cp\u003eBy involving an influencer in your marketing, you stand a better chance of increasing your EMV. One \u003ca href=\"https://www.tomoson.com/blog/influencer-marketing-study/\"\u003esurvey\u003c/a\u003e found businesses make $6.50 for every $1 spent on influencer marketing.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eInfluencer marketing examples\u003c/h2\u003e\n\u003cp\u003eExplore companies that successfully work with social media influencers to reach potential customers and meet business goals. Get inspired by their tried-and-tested tactics and apply their learnings to your own influencer marketing.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHealthish\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://healthish.com/\"\u003eHealthish\u003c/a\u003e co-founders Emily Chong and Nathan Chan worked with \u003ca href=\"/blog/instagram-influencer-marketing\"\u003eInstagram influencers\u003c/a\u003e to promote the brand’s signature water bottle launch.\u003c/p\u003e\n\u003cp\u003e“We’re in a fortunate position where the product is relatively low cost,” Nathan explains. “We just send out [products] to many subsections of the market.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Healthish Time Marked Water Bottle💧 (@healthish)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eHealthish’s influencer marketing strategy involves sending free products to relevant influencers, such as fitness vloggers, fashion influencers, and other groups related to its target market. These creators then share images and videos of its products online—but only if they love the product. \u003c/p\u003e\n\u003cp\u003e“We don’t even ask people to post if they don’t want to,” Nathan says. “We just say, ‘If you love the products, we’d love for you to share it with your community or fans or audience.’” \u003c/p\u003e\n\u003cp\u003e🎧 Listen: To learn more about the influencer marketing approach that turned Healthish into a million-dollar brand, hear from its founders on the \u003ca href=\"/blog/healthish-influencer-marketing\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e podcast\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNominal\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://nominalx.com/\"\u003eNominal\u003c/a\u003e is a jewelry brand that blends culture and fashion to create meaningful accessories. Founded by business and life partners Lena Sarsour and Akram Abdallah, Nominal quickly grew from an idea to a seven-figure business, thanks to influencer marketing.\u003c/p\u003e\n\u003cp\u003e“Influencer marketing has been huge to us,” Akram says. “From the very beginning, we, of course, had no budget at all. We couldn’t afford anybody.” So what did Akram and Lena do? They gifted influencers free jewelry. If the influencers enjoyed the products and found them sharable, they would post about the brand on social media.\u003c/p\u003e\n\u003cp\u003eNominal would even ask influencers if they could repost their content on the brand’s feed. “Although we didn’t pay them, now we have [branded] content that a lot of people follow and see. We build that credibility through a famous person wearing our product.”\u003c/p\u003e\n\u003cp\u003e🎧 Listen: Learn more about Nominal’s \u003ca href=\"/blog/marketing-strategies%20\"\u003emarketing strategy\u003c/a\u003e by catching the founders on \u003ca href=\"/blog/nominal-influencer-marketing\"\u003ethe \u003cem\u003eShopify Masters\u003c/em\u003e podcast\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eExplore more influencer marketing examples from Shopify store owners:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/lounge-underwear-dtc\"\u003e3x Sales in One Year: Lounge Underwear’s Story of Building a Multimillion-Dollar Industry Disruptor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/fable-influencer-gifting\"\u003eHow This Dinnerware Brand Grew Through Influencer Gifting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/twinkled-t-micro-influencers\"\u003eThe Case for Partnering with Influencers While They’re Still Small\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eTypes of influencers\u003c/h2\u003e\n\u003cp\u003eDefinitions can vary, but social media influencers typically fall into one of five tiers: nano, micro, mid, macro, and mega. When developing an influencer marketing strategy, be sure to find the right influencer at the right level for your project.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNano influencers (1,000–10,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eNano-influencers are everyday people with emerging \u003ca href=\"/blog/personal-brand\"\u003epersonal brands\u003c/a\u003e. They often have between 1,000 and 10,000 social media followers. Their feeds aren’t glamorous or polished, and their photos typically aren’t edited. Being an influencer is not their full-time job.\u003c/p\u003e\n\u003cp\u003eHowever, nano-influencers are excellent allies for growing ecommerce brands for two reasons:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eThey’ve built a lot of trust with their followers, which results in high engagement rates.\u003c/li\u003e\n\u003cli\u003eThey’re \u003ca href=\"/blog/influencer-pricing\"\u003ethe most affordable\u003c/a\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eData shows that nano-influencers have noticeably higher engagement rates than bigger accounts, \u003ca href=\"https://www.aspire.io/blog/10-influencer-marketing-stats\"\u003eaveraging over 4%\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMicro-influencers (10,000–100,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMicro-influencers are social media accounts with between 10,000 and 100,000 followers. \u003c/p\u003e\n\u003cp\u003eMicro-influencers often have more compact and targeted audiences than larger accounts, and they have a loyal following they engage with regularly. \u003c/p\u003e\n\u003cp\u003eWhile micro-influencers may be more expensive than nano-influencers, they can still provide that one-on-one feeling when promoting your business.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-tier influencers (100,000–500,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMid-tier influencers have a community of between 100,000 and 500,000 followers across platforms. Despite the high numbers, mid-tier influencers tend to have well-segmented audiences. For example, a fitness brand could gain maximum exposure with its target audience by collaborating with a mid-tier fitness influencer. This mid-tier group is also more affordable and easier to contact than big influencers.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMacro-influencers (500,000–1 million)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMacro-influencers are individuals with between 500,000 and one million followers. These influencers make great brand collaborators because they have extensive experience in the space. They know their target audience and what they like, and they won’t jeopardize their followers’ trust by partnering with the wrong brands.\u003c/p\u003e\n\u003cp\u003eWorking with macro-influencers brings a handful of benefits:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eTheir audience is highly relevant to your brand and its offerings.\u003c/li\u003e\n\u003cli\u003eThey have massive reach.\u003c/li\u003e\n\u003cli\u003eThey have a streamlined process for working with brands.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWith all this experience comes a price tag that, depending on the platform, one source \u003ca href=\"https://www.webfx.com/influencer-marketing-pricing.html\"\u003eestimates\u003c/a\u003e to be between $1,000 and $10,000. Macro- and mega-influencers may also be harder to reach, as you typically have to contact them through representatives or agents.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMega influencers (1 million+)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYou’re probably familiar with mega-influencers. These are social media celebrities with audiences of more than one million followers.\u003c/p\u003e\n\u003cp\u003eMega-influencers like \u003ca href=\"/blog/ryan-trahan\"\u003eRyan Trahan\u003c/a\u003e, \u003ca href=\"/blog/mrbeast-business-backstory\"\u003eMrBeast\u003c/a\u003e, and \u003ca href=\"/blog/unnecessary-inventions\"\u003eUnnecessary Inventions\u003c/a\u003e can provide massive reach for your brand. These superstars also leverage their reputations to confer credibility on your brand. A single collab with a mega-influencer can run anywhere from $10,000 to six figures.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e6 steps to an effective influencer marketing strategy \u003c/h2\u003e\n\u003cp\u003eFinding a social media influencer and agreeing on a collaboration with them can be a time-consuming exercise that’s challenging to scale. For best results, use this process to stay on track:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDo your homework\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSet a clear brief\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eChoose relevant influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLearn how to reach out\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eAgree on a collaboration structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMaximize content value\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e1. Do your homework\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYou can learn a lot from other brands’ influencer marketing approaches. Discover what works for them, get inspiration from the types of content they post, and look at which posts get the most engagement. Use a tool like \u003ca href=\"https://hootsuite.com/\"\u003eHootsuite\u003c/a\u003e to compare your social media metrics with those of others.\u003c/p\u003e\n\u003cp\u003eConsider researching non-competitors who share similar demographics. Say you run a watch brand like \u003ca href=\"https://www.shoreprojects.com/\"\u003eShore Projects\u003c/a\u003e. You may keep an eye on backpack and accessory brand \u003ca href=\"https://herschel.ca/\"\u003eHerschel Supply Co.\u003c/a\u003e because of its similar customer base. \u003c/p\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e2. Create a clear brief\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYour campaign will be more successful if you give an influencer creative freedom to produce content their audience will love. \u003c/p\u003e\n\u003cp\u003eIt’s better to trust them—the experts of their own audience—to create an authentic and engaging campaign for you rather than assigning the exact images, \u003ca href=\"/blog/instagram-captions\"\u003ecaptions\u003c/a\u003e, and \u003ca href=\"/blog/instagram-hashtags\"\u003ehashtags\u003c/a\u003e you want them to use.\u003c/p\u003e\n\u003cp\u003eHowever, it’s also important that they represent your brand accurately. Supply the influencer with an outline of your expectations, a brand primer, or even a mood board to inspire the campaign.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e\u003cstrong\u003e3. Choose relevant influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnce you have a clear idea of what you want to achieve, the next step is finding relevant influencers. Getting this wrong can cost you reach, engagement, and potential sales. After all, you don’t want a budget travel influencer showcasing your luxury backpack. Not only will their audience not be interested in your product, they might spite your brand for it. \u003c/p\u003e\n\u003cp\u003e“Start by finding influencers that align with your brand values and audience. That way, your product feels like a natural progression of their content and not a forced endorsement,” says Ryan Prior, head of marketing at Modash. \u003c/p\u003e\n\u003cp\u003eThere are influencers in every market. One way to identify right-fit influencers is to do an \u003ca href=\"/blog/instagram-hashtags\"\u003eInstagram hashtag search\u003c/a\u003e to find the top hashtags in your market and look for posts with high engagement.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a great tool for starting your influencer marketing journey. There, you can search influencers by industry and other categories to find partners seeking brand collabs.\u003c/p\u003e\n\u003cp\u003e“A lot of people will make the mistake where they’ll spend money or send products to just about any influencer, anybody that has a lot of followers,” says Akram. “It’s not the best strategy, and also a waste of time and money.”\u003c/p\u003e\n\u003cp\u003eIt’s not just about audience size. The influencer’s audience needs to be engaged. Genuine positive comments are a more valuable signal of a strong social following than likes alone.\u003c/p\u003e\n\u003cp\u003eTo determine a fit between your brand and an influencer, ask these four questions:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWhat are this influencer’s interests or passions? \u003c/li\u003e\n\u003cli\u003eDoes my brand share their interests or passions?\u003c/li\u003e\n\u003cli\u003eIf not, does my brand relate to the influencer’s interests or passions?\u003c/li\u003e\n\u003cli\u003eHow would my brand’s message sound coming from this influencer?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe better the fit, the more authentic the endorsement will feel. And the more authentic the endorsement feels to the influencer’s audience, the more likely they are to follow the recommendations.\u003c/p\u003e\n\u003cp\u003eThis creative partnership between Goya Foods and popular nutritionist \u003ca href=\"https://www.instagram.com/amanda.ghee/?hl=en\"\u003eAmanda Holtzer\u003c/a\u003e showcases the power of a good fit between brand and influencer.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\"\u003eA post shared by Amanda Holtzer MS, RD (@amanda.ghee)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e4. Learn how to reach out\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLearning how to reach out and effectively position your brand pitch to influencers is essential. \u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFor larger influencers\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eTo set up an influencer marketing deal with a macro-influencer, you need to work with their representatives, most likely their agent and their manager.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgents:\u003c/strong\u003e Agents find work for their clients and negotiate contracts on their behalf.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManagers:\u003c/strong\u003e Think of managers as the CEOs of their clients’ businesses—you’ll need their buy-in on any partnership.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse \u003ca href=\"https://bookingagentinfo.com/\"\u003ecelebrity contact info databases\u003c/a\u003e to reach influencers’ agents, managers, and publicists.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFor smaller influencers\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eA benefit of targeting micro-influencers is you can reach out to them directly. \u003c/p\u003e\n\u003cp\u003eBut since micro-influencers aren’t as visible as macro-influencers, the challenge is finding them.\u003c/p\u003e\n\u003cp\u003eFor that, try \u003ca href=\"http://buzzsumo.com/\"\u003eBuzzSumo\u003c/a\u003e, \u003ca href=\"https://collabs.shopify.com/\"\u003eShopify Collabs\u003c/a\u003e, or other \u003ca href=\"/blog/influencer-marketing-platforms-to-find-creators\"\u003einfluencer marketplaces\u003c/a\u003e, where you can search for influencers based on keywords in their social media bios, and sort potential matches by interest, industry, and audience size.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to structure your outreach message\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eReaching out to larger influencers is best done via a brief email to agents or managers. If you’re reaching out to micro-influencers, message them directly by email or their social media channel. Your goal should be to anticipate their questions in one message so they can decide whether or not to discuss the opportunity further. Limit your first email to the key details:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho are you interested in? (For macro-influencer agents only.)\u003c/li\u003e\n\u003cli\u003eWhat do you want them to do, and on which channels?\u003c/li\u003e\n\u003cli\u003eWhen do you need a response?\u003c/li\u003e\n\u003cli\u003eWhy do you think your brand is a good match?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou need to demonstrate that there’s a good fit between your brand and the influencer. Remember, managers are focused on their client’s long-term prospects, so be prepared to sell them on why a partnership with your brand is a good career move.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFollowing up and following through\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eInfluencers and their representatives are busy, so if you don’t hear back right away, don’t assume they’re not interested. It’s perfectly OK to follow up. \u003c/p\u003e\n\u003cp\u003eA good rule of thumb for following up is five to seven business days after your first email. If another week goes by and you still haven’t heard back, move on to the next influencers on your list.\u003c/p\u003e\n\u003cp\u003eIf you partner with a macro-influencer, their agent will handle the contract. With micro-influencers, you’ll usually work with them directly. In either case, assuming you’ve clearly communicated what you expect the influencer to do and what they’ll get in return, the paperwork should be straightforward.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e5. Agree on a collaboration structure\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnce you’ve found the influencers you want to work with, you’ll need to reach out to them and agree on a collaboration structure. Consider these six key aspects in your negotiations:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime frame.\u003c/strong\u003e Be upfront about the deadline and highlight that it’s imperative they meet it.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutput.\u003c/strong\u003e Clearly outline what you want them to produce, for example, two pieces of content—one to be published on the influencer’s account with a mention of your brand and one to use at your discretion.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent usage.\u003c/strong\u003e Let them know what content usage rights you want. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment.\u003c/strong\u003e Top influencers require a fee for their services. Occasionally, they may be willing to negotiate or accept a free product/service/experience as part of their fee. When you’re negotiating a price, remember that you’re paying for multiple services: content creation, usage rights, and access to a new audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsored hashtag.\u003c/strong\u003e Regulations on sponsored content vary around the world and change all the time. Err on the side of caution and use #spon or #ad. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign goal.\u003c/strong\u003e Communicate a clear goal for the influencer campaign. That could be as simple as \u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003eincreasing followers\u003c/a\u003e on your account or driving clicks from their \u003ca href=\"/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e to your website to increase sales. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003eProtect your brand: tips for Instagram marketing campaigns\u003c/h4\u003e\n\u003cp\u003eThese best practices ensure you don’t get burned when working with influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWithhold the influencer’s full fee until the work meets your expectations. You can pay influencers an upfront deposit (usually 50%), with the balance due once the work is completed. This payment structure reassures the influencer you will pay them, while protecting your investment. \u003c/li\u003e\n\u003cli\u003eWork with influencers who are active on a marketplace or represented by an influencer marketing agency—they’ll be likeliest to deliver as promised, since bad feedback will negatively affect their future prospects.\u003c/li\u003e\n\u003cli\u003eBefore signing a contract with an influencer, look for red flags about their work on \u003ca href=\"/blog/marketing-campaign-influencer\"\u003einfluencer marketing campaigns\u003c/a\u003e by speaking with former clients.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e6. Maximize the content value\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGet additional value out of sponsored Instagram content by repurposing it for other channels. Here are three ways to maximize influencer content value:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it on a \u003c/strong\u003e\u003ca href=\"/blog/product-page\"\u003e\u003cstrong\u003eproduct page\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Not only does it look great, but influencer content provides \u003ca href=\"/blog/16386132-how-to-use-social-proof-to-influence-visitors-and-increase-your-sales\"\u003esocial proof\u003c/a\u003e and can even inspire customers to submit content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it as a \u003c/strong\u003e\u003ca href=\"/blog/facebook-ads\"\u003e\u003cstrong\u003eFacebook ad\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Add influencer content to your ads and test the results. “By using influencer content, we are now able to refresh our ad units on a regular basis,” Shore Projects co-founder Neil Waller says. “On top of that, using influencer content has improved our conversion rate by 19%.” \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it on your social media channels. \u003c/strong\u003e\u003ca href=\"/blog/user-generated-content\"\u003eUser-generated content\u003c/a\u003e from influencers should be relatable, engaging, and shareable, so don’t forget to post it to your socials—just make sure you have the right to do so, first.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eInfluencer campaign payment structures\u003c/h2\u003e\n\u003cp\u003eHere are the most common payment structures and considerations for influencer endorsements on social media.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLicensing and rights to content\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe standard format for an influencer marketing campaign is for the influencer to post about a brand or product on their own social media account. You might think that you own the rights to that post, since your brand or product is featured in it. However, it’s actually the content creator who owns it.\u003c/p\u003e\n\u003cp\u003eIf an influencer made a post on their account promoting your brand, you may have to pay a licensing fee to reuse their content on your own social media account. It may be possible to work out a deal that gives your brand ownership or unlimited use of the content.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePay per post\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe most typical payment arrangement is known as “pay per post.” With these deals, you pay the influencer a certain amount of money for a set number of posts. The pricing for these deals can fluctuate based on factors like the influencer’s follower count.\u003c/p\u003e\n\u003cp\u003eThe cost per post can also vary depending on the type of post. For example, a \u003ca href=\"https://later.com/blog/instagram-influencers-costs/\"\u003etravel blogger\u003c/a\u003e with more than 100,000 followers charges $1,000 per “static” (no video, no slideshow) post on Instagram and $200 for an Instagram Story.\u003c/p\u003e\n\u003cp\u003eIf you’re not sure you can afford a pay-per-post deal, a temporary post can be cost effective. But you get what you pay for—since Instagram Stories only last 24 hours, your campaign will probably have less visibility.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLink in bio (add-on)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWith link-in-bio deals, the influencer includes a link to your brand’s site in their social media bio, keeping it pinned to the top of their account page or profile to drive direct traffic to your site. You can set up a custom link-in-bio using Shopify’s \u003ca href=\"https://www.linkpop.com/\"\u003eLinkpop\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSince a link in an influencer’s bio increases the visibility of your campaign, most influencers charge up to 40% more to include one as an add-on.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMultiplatform influencer campaign\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eIf you’re targeting an influencer with a large following on multiple social media platforms, you should consider a multiplatform campaign with posts on each of the influencers accounts, to increase visibility. Many influencers offer bundled pricing for multiplatform campaigns.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFree product as payment\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePaying with products takes effort since you need to find an influencer who’s a good fit \u003cem\u003eand \u003c/em\u003ewho genuinely likes your products. Larger influencers typically expect payment and will not accept in-kind offers.\u003c/p\u003e\n\u003cp\u003e“A very popular strategy is gifting. You send out free products to influencers, either [with] no strings attached and hope that they post, or you take a barter deal in exchange for deliverables,” says Ryan of Modash. “This is generally a very high-volume strategy, meaning you can send out a thousand packages, and the cost is just the product and shipping.” \u003c/p\u003e\n\u003cp\u003eBut this breaks down if your product value is too high. For high-value products, consider long-term partnerships or paid collaborations to ensure a worthwhile return on investment. Another strategy involves performance-based payments, where influencers earn based on their sales, tracked through promo codes or affiliate links.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCommission\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCommission is offering payment for each sale, lead, or engagement. In this model, you only pay influencers when their endorsement leads directly to your chosen success metric(s).\u003c/p\u003e\n\u003cp\u003eThe commission structure ensures brands pay only for results, but most influencers prefer flat fees. The way they see it, why put in the effort to endorse a brand without guaranteed compensation?\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eInfluencer marketing platforms\u003c/h2\u003e\n\u003cp\u003eFinding the right creator partners remains one of the biggest challenges for brands that run influencer marketing campaigns. \u003ca href=\"/blog/influencer-marketing-statistics\"\u003eAs influencer marketing becomes more popular\u003c/a\u003e, companies and apps that simplify the process \u003ca href=\"https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf\"\u003econtinue to pop up\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMany offer campaign-enhancing features like \u003ca href=\"/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003eaffiliate program\u003c/a\u003e management, marketplaces, analytics, and relationship management software.\u003c/p\u003e\n\u003cp\u003eHere are some of the best platforms for finding influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eShopify Collabs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eGrin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUpfluence\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eCreator.co\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eTagger by Sprout Social\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e\u003cstrong\u003eShopify Collabs\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\"\u003eShopify Collabs\u003c/a\u003e is an influencer marketing platform offering \u003ca href=\"/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e access to creators across social media channels. \u003c/p\u003e\n\u003cp\u003eThe platform offers a range of tools to help you build authentic relationships with creators. You can send them products and discounts directly from your Shopify store and create unique discount codes and referral links to track creator-driven sales.\u003c/p\u003e\n\u003cp\u003eShopify Collabs helps you to find creators who are aligned with your brand and invite them to apply to your affiliate program. Creators can also apply directly from your application page. With easy-to-understand analytics, you can track the performance of your affiliate program and keep tabs on the creators and products that are driving sales.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"22\"\u003e\u003cstrong\u003eGrin\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://grin.co/\"\u003eGrin\u003c/a\u003e is a highly rated influencer marketing software for ecommerce brands. It offers 37 million influencers across social media platforms like Instagram, TikTok, Snapchat, YouTube, LinkedIn, and Twitch.\u003c/p\u003e\n\u003cp\u003eGrin provides tools to nurture authentic relationships and track success, from reporting and analytics to content management and payments. It also integrates with Shopify to handle shipping logistics for sales made through influencers.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e\u003cstrong\u003eUpfluence\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.upfluence.com/\"\u003eUpfluence\u003c/a\u003e is a self-serve platform for finding influencers, and is used by brands like Amazon, Verizon, Universal, and Zappos. Set your own prices and find influencers to fit your criteria with more than 20 advanced search filters. The platform provides access to influencers’ performance stats by analyzing audience size, engagement rates, posting habits, and more.\u003c/p\u003e\n\u003cp\u003eUpfluence also helps you identify influential customers and fans. When a visitor shops on your site, it analyzes their social data and adds them as affiliates for your campaigns. Whether you’re a large or small business, Upfluence helps you run campaigns efficiently and maximize your influencer marketing ROI.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e\u003ca href=\"http://creator.co\"\u003e\u003cstrong\u003eCreator.co\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://creator.co/\"\u003eCreator.co\u003c/a\u003e is a new influencer marketplace with more than 500 million influencers. Its automation software helps young brands connect with the right influencers.\u003c/p\u003e\n\u003cp\u003eCreator.co offers a self-service option where you can find influencers manually. It also offers a “hands-free” option where you define your ideal influencer and campaign so its automated system can find the best fit.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e\u003ca href=\"https://www.taggermedia.com/\"\u003e\u003cstrong\u003eTagger by Sprout Social\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003eTagger by Sprout Social is an influencer marketing platform integrated with Sprout Social’s social media management solution. It combines influencer search features with management tools so you can switch from finding influencers to negotiating contracts in a single tool. \u003c/p\u003e\n\u003ch2\u003eImproving your social media marketing with an influencer strategy\u003c/h2\u003e\n\u003cp\u003eInfluencer marketing can help you find customers and influence their purchasing decisions, ultimately driving sales for your business. Influencers can also build your brand image and make your products desirable to a target market.\u003c/p\u003e\n\u003cp\u003eWith this guide in hand, you’ll be well on your way to growing your follower count across social networks, building traction for your brand, and growing your business online.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eInfluencer marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an influencer marketing campaign?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn influencer marketing campaign involves working with social influencers in your niche and negotiating a contract for them to endorse your product or services. These social media marketing campaigns often involve paying for a predetermined number of posts, actions or outcomes. Influencer campaigns can be one-off collaborations or long-term partnerships. They range from celebrity endorsements to collabs with influential individuals with small, engaged followings. Any brand can create an influencer marketing campaign.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow successful is influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSixty percent of marketers agree that influencer content performed \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\"\u003ebetter\u003c/a\u003e on their brands’ social channels than branded content. More than 80% of marketers maintain an \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\"\u003einfluencer marketing budget\u003c/a\u003e because it works. Influencer marketing can build and deepen relationships, and increase reach, social engagement, and earned media value.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of influencer marketing is a series of paid Instagram posts by a popular social influencer promoting the launch of a brand’s product. The campaign might include a \u003ca href=\"https://www.shopify.com/blog/link-in-bio\"\u003elink in bio\u003c/a\u003e directing an influencer’s audience to the brand’s website. Another example of influencer marketing is YouTube influencers who receive a free product from a brand in exchange for online reviews.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat platform is best for influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best influencer marketing platform is one that lets you search for influencers who are keyed into your brand’s target demographic.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most preferred channel for influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe most preferred channel for influencer marketing is where your audience is naturally present. If you want to target a younger demographic with apparel or beauty products, TikTok or Instagram is a good bet. But if your products require extensive research and analysis like cars or gadgets, YouTube will be a better fit.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/influencer_20marketing.jpg?v=1683726863\" alt=\"A metallic graphic 3D thumbs up emoji floats like a balloon against a gradient \"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Complete Guide to Influencer Marketing in 2024","description":"Learn how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/influencer-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/influencer-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/influencer-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/influencer-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/influencer-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/influencer-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/influencer-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/influencer-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/influencer-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/influencer-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/influencer-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/influencer-marketing\",\"pt\":\"https://www.shopify.com/br/blog/publicidade-influenciadores-digitais\",\"fr\":\"https://www.shopify.com/fr/blog/marketing-influence\",\"nl\":\"https://www.shopify.com/nl/blog/influencer\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Instagram Ads: How Businesses Can Advertise on Instagram\",\"url\":\"blog/instagram-ads\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"Getting Started on IG- A Beginner’s Guide to Instagram Marketing\",\"url\":\"blog/instagram-marketing\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"7 Best Ecommerce Fulfillment Services (+ How to Choose One)\",\"url\":\"blog/fulfillment-services\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells\",\"url\":\"blog/social-media-marketing-strategy\"},{\"title\":\"Faster Checkout on Instagram and Facebook with Shop Pay\",\"url\":\"blog/checkout-on-facebook-shop-pay\"},{\"title\":\"What is Account-Based Marketing (ABM)? 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Customers aren’t satisfied with ads or billboards alone. They want to be heard, entertained, and supported.\u003c/p\u003e\n\u003cp\u003eThat’s the promise of influencer marketing.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eInfluencer marketing can help you reach new audiences, build brand awareness, and increase trust. If you know your audience, you can explore influencer marketing for your brand and products—no matter your company size.\u0026nbsp;\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eLearn how influencer marketing can help you meet brand goals with step-by-step instructions for setting up an influencer campaign. Discover real examples from top online brands and get advice from the pros.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is influencer marketing?\u003c/h2\u003e\n\u003cp\u003eInfluencer marketing means working with influencers to promote your company, product, service, or message to their audience. These partnerships are usually paid arrangements in which influencers create content for a brand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCompensation can range from multi-year cash contracts to one-time product exchanges, discounts, or vouchers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eInfluencers are creators and celebrities who’ve built reputations around a specific niche or built sizable audiences around their personal brands. They create content across a number of platforms, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstagram\u003c/li\u003e\n\u003cli\u003eYouTube\u003c/li\u003e\n\u003cli\u003eTikTok\u003c/li\u003e\n\u003cli\u003eFacebook\u003c/li\u003e\n\u003cli\u003eBlogs\u003c/li\u003e\n\u003cli\u003eX (formerly Twitter)\u003c/li\u003e\n\u003cli\u003eTwitch\u003c/li\u003e\n\u003cli\u003eSnapchat\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eInstagram holds the top spot for influencer marketing in 2024 and is \u003ca href=\"https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eexpected\u003c/a\u003e to do so until 2025.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eBenefits of investing in influencer marketing\u003c/h2\u003e\n\u003cp\u003eAccording to one study, 49% of all participants and 87% of Gen Z participants said they \u003ca href=\"https://investors.sproutsocial.com/news/news-details/2024/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions/default.aspx\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003echoose products recommended by influencers\u003c/a\u003e. Influencer campaigns can help brands meet \u003ca href=\"/id/blog/business-goals\"\u003ebusiness goals\u003c/a\u003e like increasing sales, growing brand awareness, and building audiences.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are a few other ways brands can benefit from influencer marketing:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e1. Form deeper relationships\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eInfluencers use authentic presentation and engagement to foster deeper customer relationships with brands. In recent years, this dynamic of brand to influencer to audience has become a media staple.\u003c/p\u003e\n\u003cp\u003eOf course, for deeper relationships to form, the influencer’s personal brand and your own need to match (values, industry, audience, etc.). However, for maximum impact, your business should also provide its audience value.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e2. Increase reach\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAnother obvious benefit of influencer marketing is the potential for increased reach from tapping into a wider audience. Social media users across platforms continue to rise. TikTok, for example, is expected \u003ca href=\"https://mpmonitor.org/tiktok-to-grow-to-almost-one-billion-users-by-2025/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eto grow\u003c/a\u003e to 955 billion users by 2025.\u003c/p\u003e\n\u003cp\u003eDespite the potential, algorithm changes, ad fatigue, and privacy concerns all contribute to lower return on investment (ROI) in some forms of social media advertising. Influencer marketing allows brands to dodge these issues by working with \u003ca href=\"/id/blog/influencer-marketing-platforms-to-find-creators\"\u003ecreators who already have organic reach\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eDepending on your goals, influencers with large audiences can help you reach broad audiences, while those with small, niche followers can help you target specific ones.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e3. Boost social engagement\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGreater social engagement often leads to higher brand awareness. Also, when brands communicate in their audience’s language, they’ll often garner more brand advocates.\u003c/p\u003e\n\u003cp\u003eIf engagement is a goal, choose partnerships and channels carefully. \u003ca href=\"https://blog.hootsuite.com/average-engagement-rate/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eEngagement rates differ\u003c/a\u003e across platforms. Audience size also matters, and \u003ca href=\"https://www.meltwater.com/en/blog/influencer-marketing-statistics\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emicro-influencers typically have higher engagement rates\u003c/a\u003e than their mega-influencer counterparts.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e4. Gain higher earned media value\u003c/strong\u003e\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe last major benefit of influencer marketing is the potential for higher ROI from earned media value (EMV). \u003ca href=\"/id/retail/emv\"\u003eEMV\u003c/a\u003e refers to unpaid interactions, like when an influencer’s followers or their followers’ followers discuss and connect on your brand. Meaningful connections like this can lead to increased sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBy involving an influencer in your marketing, you stand a better chance of increasing your EMV. One \u003ca href=\"https://www.tomoson.com/blog/influencer-marketing-study/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurvey\u003c/a\u003e found businesses make $6.50 for every $1 spent on influencer marketing.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eInfluencer marketing examples\u003c/h2\u003e\n\u003cp\u003eExplore companies that successfully work with social media influencers to reach potential customers and meet business goals. Get inspired by their tried-and-tested tactics and apply their learnings to your own influencer marketing.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHealthish\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://healthish.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHealthish\u003c/a\u003e co-founders Emily Chong and Nathan Chan worked with \u003ca href=\"/id/blog/instagram-influencer-marketing\"\u003eInstagram influencers\u003c/a\u003e to promote the brand’s signature water bottle launch.\u003c/p\u003e\n\u003cp\u003e“We’re in a fortunate position where the product is relatively low cost,” Nathan explains. “We just send out [products] to many subsections of the market.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/CqBETgNPhhF/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by Healthish Time Marked Water Bottle💧 (@healthish)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eHealthish’s influencer marketing strategy involves sending free products to relevant influencers, such as fitness vloggers, fashion influencers, and other groups related to its target market. These creators then share images and videos of its products online—but only if they love the product.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“We don’t even ask people to post if they don’t want to,” Nathan says. “We just say, ‘If you love the products, we’d love for you to share it with your community or fans or audience.’”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e🎧 Listen: To learn more about the influencer marketing approach that turned Healthish into a million-dollar brand, hear from its founders on the \u003ca href=\"/id/blog/healthish-influencer-marketing\"\u003e\u003cem\u003eShopify Masters\u003c/em\u003e podcast\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNominal\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://nominalx.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNominal\u003c/a\u003e is a jewelry brand that blends culture and fashion to create meaningful accessories. Founded by business and life partners Lena Sarsour and Akram Abdallah, Nominal quickly grew from an idea to a seven-figure business, thanks to influencer marketing.\u003c/p\u003e\n\u003cp\u003e“Influencer marketing has been huge to us,” Akram says. “From the very beginning, we, of course, had no budget at all. We couldn’t afford anybody.” So what did Akram and Lena do? They gifted influencers free jewelry. If the influencers enjoyed the products and found them sharable, they would post about the brand on social media.\u003c/p\u003e\n\u003cp\u003eNominal would even ask influencers if they could repost their content on the brand’s feed. “Although we didn’t pay them, now we have [branded] content that a lot of people follow and see. We build that credibility through a famous person wearing our product.”\u003c/p\u003e\n\u003cp\u003e🎧 Listen: Learn more about Nominal’s \u003ca href=\"/id/blog/marketing-strategies%20\"\u003emarketing strategy\u003c/a\u003e by catching the founders on \u003ca href=\"/id/blog/nominal-influencer-marketing\"\u003ethe \u003cem\u003eShopify Masters\u003c/em\u003e podcast\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eExplore more influencer marketing examples from Shopify store owners:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/id/blog/lounge-underwear-dtc\"\u003e3x Sales in One Year: Lounge Underwear’s Story of Building a Multimillion-Dollar Industry Disruptor\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/id/blog/fable-influencer-gifting\"\u003eHow This Dinnerware Brand Grew Through Influencer Gifting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/id/blog/twinkled-t-micro-influencers\"\u003eThe Case for Partnering with Influencers While They’re Still Small\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eTypes of influencers\u003c/h2\u003e\n\u003cp\u003eDefinitions can vary, but social media influencers typically fall into one of five tiers: nano, micro, mid, macro, and mega. When developing an influencer marketing strategy, be sure to find the right influencer at the right level for your project.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNano influencers (1,000–10,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eNano-influencers are everyday people with emerging \u003ca href=\"/id/blog/personal-brand\"\u003epersonal brands\u003c/a\u003e. They often have between 1,000 and 10,000 social media followers. Their feeds aren’t glamorous or polished, and their photos typically aren’t edited. Being an influencer is not their full-time job.\u003c/p\u003e\n\u003cp\u003eHowever, nano-influencers are excellent allies for growing ecommerce brands for two reasons:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eThey’ve built a lot of trust with their followers, which results in high engagement rates.\u003c/li\u003e\n\u003cli\u003eThey’re \u003ca href=\"/id/blog/influencer-pricing\"\u003ethe most affordable\u003c/a\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eData shows that nano-influencers have noticeably higher engagement rates than bigger accounts, \u003ca href=\"https://www.aspire.io/blog/10-influencer-marketing-stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eaveraging over 4%\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMicro-influencers (10,000–100,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMicro-influencers are social media accounts with between 10,000 and 100,000 followers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eMicro-influencers often have more compact and targeted audiences than larger accounts, and they have a loyal following they engage with regularly.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhile micro-influencers may be more expensive than nano-influencers, they can still provide that one-on-one feeling when promoting your business.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMid-tier influencers (100,000–500,000)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMid-tier influencers have a community of between 100,000 and 500,000 followers across platforms. Despite the high numbers, mid-tier influencers tend to have well-segmented audiences. For example, a fitness brand could gain maximum exposure with its target audience by collaborating with a mid-tier fitness influencer. This mid-tier group is also more affordable and easier to contact than big influencers.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMacro-influencers (500,000–1 million)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMacro-influencers are individuals with between 500,000 and one million followers. These influencers make great brand collaborators because they have extensive experience in the space. They know their target audience and what they like, and they won’t jeopardize their followers’ trust by partnering with the wrong brands.\u003c/p\u003e\n\u003cp\u003eWorking with macro-influencers brings a handful of benefits:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eTheir audience is highly relevant to your brand and its offerings.\u003c/li\u003e\n\u003cli\u003eThey have massive reach.\u003c/li\u003e\n\u003cli\u003eThey have a streamlined process for working with brands.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eWith all this experience comes a price tag that, depending on the platform, one source \u003ca href=\"https://www.webfx.com/influencer-marketing-pricing.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eestimates\u003c/a\u003e to be between $1,000 and $10,000. Macro- and mega-influencers may also be harder to reach, as you typically have to contact them through representatives or agents.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMega influencers (1 million+)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYou’re probably familiar with mega-influencers. These are social media celebrities with audiences of more than one million followers.\u003c/p\u003e\n\u003cp\u003eMega-influencers like \u003ca href=\"/id/blog/ryan-trahan\"\u003eRyan Trahan\u003c/a\u003e, \u003ca href=\"/id/blog/mrbeast-business-backstory\"\u003eMrBeast\u003c/a\u003e, and \u003ca href=\"/id/blog/unnecessary-inventions\"\u003eUnnecessary Inventions\u003c/a\u003e can provide massive reach for your brand. These superstars also leverage their reputations to confer credibility on your brand. A single collab with a mega-influencer can run anywhere from $10,000 to six figures.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e6 steps to an effective influencer marketing strategy\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eFinding a social media influencer and agreeing on a collaboration with them can be a time-consuming exercise that’s challenging to scale. For best results, use this process to stay on track:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eDo your homework\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eSet a clear brief\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eChoose relevant influencers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLearn how to reach out\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eAgree on a collaboration structure\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eMaximize content value\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e1. Do your homework\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYou can learn a lot from other brands’ influencer marketing approaches. Discover what works for them, get inspiration from the types of content they post, and look at which posts get the most engagement. Use a tool like \u003ca href=\"https://hootsuite.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHootsuite\u003c/a\u003e to compare your social media metrics with those of others.\u003c/p\u003e\n\u003cp\u003eConsider researching non-competitors who share similar demographics. Say you run a watch brand like \u003ca href=\"https://www.shoreprojects.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eShore Projects\u003c/a\u003e. You may keep an eye on backpack and accessory brand \u003ca href=\"https://herschel.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHerschel Supply Co.\u003c/a\u003e because of its similar customer base.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e2. Create a clear brief\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eYour campaign will be more successful if you give an influencer creative freedom to produce content their audience will love.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt’s better to trust them—the experts of their own audience—to create an authentic and engaging campaign for you rather than assigning the exact images, \u003ca href=\"/id/blog/instagram-captions\"\u003ecaptions\u003c/a\u003e, and \u003ca href=\"/id/blog/instagram-hashtags\"\u003ehashtags\u003c/a\u003e you want them to use.\u003c/p\u003e\n\u003cp\u003eHowever, it’s also important that they represent your brand accurately. Supply the influencer with an outline of your expectations, a brand primer, or even a mood board to inspire the campaign.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e\u003cstrong\u003e3. Choose relevant influencers\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnce you have a clear idea of what you want to achieve, the next step is finding relevant influencers. Getting this wrong can cost you reach, engagement, and potential sales. After all, you don’t want a budget travel influencer showcasing your luxury backpack. Not only will their audience not be interested in your product, they might spite your brand for it.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“Start by finding influencers that align with your brand values and audience. That way, your product feels like a natural progression of their content and not a forced endorsement,” says Ryan Prior, head of marketing at Modash.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThere are influencers in every market. One way to identify right-fit influencers is to do an \u003ca href=\"/id/blog/instagram-hashtags\"\u003eInstagram hashtag search\u003c/a\u003e to find the top hashtags in your market and look for posts with high engagement.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a great tool for starting your influencer marketing journey. There, you can search influencers by industry and other categories to find partners seeking brand collabs.\u003c/p\u003e\n\u003cp\u003e“A lot of people will make the mistake where they’ll spend money or send products to just about any influencer, anybody that has a lot of followers,” says Akram. “It’s not the best strategy, and also a waste of time and money.”\u003c/p\u003e\n\u003cp\u003eIt’s not just about audience size. The influencer’s audience needs to be engaged. Genuine positive comments are a more valuable signal of a strong social following than likes alone.\u003c/p\u003e\n\u003cp\u003eTo determine a fit between your brand and an influencer, ask these four questions:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWhat are this influencer’s interests or passions?\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eDoes my brand share their interests or passions?\u003c/li\u003e\n\u003cli\u003eIf not, does my brand relate to the influencer’s interests or passions?\u003c/li\u003e\n\u003cli\u003eHow would my brand’s message sound coming from this influencer?\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eThe better the fit, the more authentic the endorsement will feel. And the more authentic the endorsement feels to the influencer’s audience, the more likely they are to follow the recommendations.\u003c/p\u003e\n\u003cp\u003eThis creative partnership between Goya Foods and popular nutritionist \u003ca href=\"https://www.instagram.com/amanda.ghee/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAmanda Holtzer\u003c/a\u003e showcases the power of a good fit between brand and influencer.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Cve-zYWgpdS/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by Amanda Holtzer MS, RD (@amanda.ghee)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"//www.instagram.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e4. Learn how to reach out\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLearning how to reach out and effectively position your brand pitch to influencers is essential.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFor larger influencers\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eTo set up an influencer marketing deal with a macro-influencer, you need to work with their representatives, most likely their agent and their manager.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgents:\u003c/strong\u003e Agents find work for their clients and negotiate contracts on their behalf.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManagers:\u003c/strong\u003e Think of managers as the CEOs of their clients’ businesses—you’ll need their buy-in on any partnership.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUse \u003ca href=\"https://bookingagentinfo.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ecelebrity contact info databases\u003c/a\u003e to reach influencers’ agents, managers, and publicists.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFor smaller influencers\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eA benefit of targeting micro-influencers is you can reach out to them directly.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBut since micro-influencers aren’t as visible as macro-influencers, the challenge is finding them.\u003c/p\u003e\n\u003cp\u003eFor that, try \u003ca href=\"http://buzzsumo.com/\"\u003eBuzzSumo\u003c/a\u003e, \u003ca href=\"https://collabs.shopify.com\"\u003eShopify Collabs\u003c/a\u003e, or other \u003ca href=\"/id/blog/influencer-marketing-platforms-to-find-creators\"\u003einfluencer marketplaces\u003c/a\u003e, where you can search for influencers based on keywords in their social media bios, and sort potential matches by interest, industry, and audience size.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to structure your outreach message\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eReaching out to larger influencers is best done via a brief email to agents or managers. If you’re reaching out to micro-influencers, message them directly by email or their social media channel. Your goal should be to anticipate their questions in one message so they can decide whether or not to discuss the opportunity further. Limit your first email to the key details:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho are you interested in? (For macro-influencer agents only.)\u003c/li\u003e\n\u003cli\u003eWhat do you want them to do, and on which channels?\u003c/li\u003e\n\u003cli\u003eWhen do you need a response?\u003c/li\u003e\n\u003cli\u003eWhy do you think your brand is a good match?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou need to demonstrate that there’s a good fit between your brand and the influencer. Remember, managers are focused on their client’s long-term prospects, so be prepared to sell them on why a partnership with your brand is a good career move.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFollowing up and following through\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eInfluencers and their representatives are busy, so if you don’t hear back right away, don’t assume they’re not interested. It’s perfectly OK to follow up.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eA good rule of thumb for following up is five to seven business days after your first email. If another week goes by and you still haven’t heard back, move on to the next influencers on your list.\u003c/p\u003e\n\u003cp\u003eIf you partner with a macro-influencer, their agent will handle the contract. With micro-influencers, you’ll usually work with them directly. In either case, assuming you’ve clearly communicated what you expect the influencer to do and what they’ll get in return, the paperwork should be straightforward.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e5. Agree on a collaboration structure\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnce you’ve found the influencers you want to work with, you’ll need to reach out to them and agree on a collaboration structure. Consider these six key aspects in your negotiations:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime frame.\u003c/strong\u003e Be upfront about the deadline and highlight that it’s imperative they meet it.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutput.\u003c/strong\u003e Clearly outline what you want them to produce, for example, two pieces of content—one to be published on the influencer’s account with a mention of your brand and one to use at your discretion.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent usage.\u003c/strong\u003e Let them know what content usage rights you want.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment.\u003c/strong\u003e Top influencers require a fee for their services. Occasionally, they may be willing to negotiate or accept a free product/service/experience as part of their fee. When you’re negotiating a price, remember that you’re paying for multiple services: content creation, usage rights, and access to a new audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsored hashtag.\u003c/strong\u003e Regulations on sponsored content vary around the world and change all the time. Err on the side of caution and use #spon or #ad.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign goal.\u003c/strong\u003e Communicate a clear goal for the influencer campaign. That could be as simple as \u003ca href=\"/id/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003eincreasing followers\u003c/a\u003e on your account or driving clicks from their \u003ca href=\"/id/blog/instagram-bio\"\u003eInstagram bio\u003c/a\u003e to your website to increase sales.\u0026nbsp;\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003eProtect your brand: tips for Instagram marketing campaigns\u003c/h4\u003e\n\u003cp\u003eThese best practices ensure you don’t get burned when working with influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWithhold the influencer’s full fee until the work meets your expectations. You can pay influencers an upfront deposit (usually 50%), with the balance due once the work is completed. This payment structure reassures the influencer you will pay them, while protecting your investment.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eWork with influencers who are active on a marketplace or represented by an influencer marketing agency—they’ll be likeliest to deliver as promised, since bad feedback will negatively affect their future prospects.\u003c/li\u003e\n\u003cli\u003eBefore signing a contract with an influencer, look for red flags about their work on \u003ca href=\"/id/blog/marketing-campaign-influencer\"\u003einfluencer marketing campaigns\u003c/a\u003e by speaking with former clients.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e6. Maximize the content value\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGet additional value out of sponsored Instagram content by repurposing it for other channels. Here are three ways to maximize influencer content value:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it on a \u003c/strong\u003e\u003ca href=\"/id/blog/product-page\"\u003e\u003cstrong\u003eproduct page\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Not only does it look great, but influencer content provides \u003ca href=\"/id/blog/16386132-how-to-use-social-proof-to-influence-visitors-and-increase-your-sales\"\u003esocial proof\u003c/a\u003e and can even inspire customers to submit content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it as a \u003c/strong\u003e\u003ca href=\"/id/blog/facebook-ads\"\u003e\u003cstrong\u003eFacebook ad\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Add influencer content to your ads and test the results. “By using influencer content, we are now able to refresh our ad units on a regular basis,” Shore Projects co-founder Neil Waller says. “On top of that, using influencer content has improved our conversion rate by 19%.”\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublish it on your social media channels. \u003c/strong\u003e\u003ca href=\"/id/blog/user-generated-content\"\u003eUser-generated content\u003c/a\u003e from influencers should be relatable, engaging, and shareable, so don’t forget to post it to your socials—just make sure you have the right to do so, first.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eInfluencer campaign payment structures\u003c/h2\u003e\n\u003cp\u003eHere are the most common payment structures and considerations for influencer endorsements on social media.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLicensing and rights to content\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe standard format for an influencer marketing campaign is for the influencer to post about a brand or product on their own social media account. You might think that you own the rights to that post, since your brand or product is featured in it. However, it’s actually the content creator who owns it.\u003c/p\u003e\n\u003cp\u003eIf an influencer made a post on their account promoting your brand, you may have to pay a licensing fee to reuse their content on your own social media account. It may be possible to work out a deal that gives your brand ownership or unlimited use of the content.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePay per post\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe most typical payment arrangement is known as “pay per post.” With these deals, you pay the influencer a certain amount of money for a set number of posts. The pricing for these deals can fluctuate based on factors like the influencer’s follower count.\u003c/p\u003e\n\u003cp\u003eThe cost per post can also vary depending on the type of post. For example, a \u003ca href=\"https://later.com/blog/instagram-influencers-costs/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003etravel blogger\u003c/a\u003e with more than 100,000 followers charges $1,000 per “static” (no video, no slideshow) post on Instagram and $200 for an Instagram Story.\u003c/p\u003e\n\u003cp\u003eIf you’re not sure you can afford a pay-per-post deal, a temporary post can be cost effective. But you get what you pay for—since Instagram Stories only last 24 hours, your campaign will probably have less visibility.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLink in bio (add-on)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWith link-in-bio deals, the influencer includes a link to your brand’s site in their social media bio, keeping it pinned to the top of their account page or profile to drive direct traffic to your site. You can set up a custom link-in-bio using Shopify’s \u003ca href=\"https://www.linkpop.com\"\u003eLinkpop\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eSince a link in an influencer’s bio increases the visibility of your campaign, most influencers charge up to 40% more to include one as an add-on.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMultiplatform influencer campaign\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eIf you’re targeting an influencer with a large following on multiple social media platforms, you should consider a multiplatform campaign with posts on each of the influencers accounts, to increase visibility. Many influencers offer bundled pricing for multiplatform campaigns.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFree product as payment\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePaying with products takes effort since you need to find an influencer who’s a good fit \u003cem\u003eand \u003c/em\u003ewho genuinely likes your products. Larger influencers typically expect payment and will not accept in-kind offers.\u003c/p\u003e\n\u003cp\u003e“A very popular strategy is gifting. You send out free products to influencers, either [with] no strings attached and hope that they post, or you take a barter deal in exchange for deliverables,” says Ryan of Modash. “This is generally a very high-volume strategy, meaning you can send out a thousand packages, and the cost is just the product and shipping.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBut this breaks down if your product value is too high. For high-value products, consider long-term partnerships or paid collaborations to ensure a worthwhile return on investment. Another strategy involves performance-based payments, where influencers earn based on their sales, tracked through promo codes or affiliate links.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCommission\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCommission is offering payment for each sale, lead, or engagement. In this model, you only pay influencers when their endorsement leads directly to your chosen success metric(s).\u003c/p\u003e\n\u003cp\u003eThe commission structure ensures brands pay only for results, but most influencers prefer flat fees. The way they see it, why put in the effort to endorse a brand without guaranteed compensation?\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eInfluencer marketing platforms\u003c/h2\u003e\n\u003cp\u003eFinding the right creator partners remains one of the biggest challenges for brands that run influencer marketing campaigns. \u003ca href=\"/id/blog/influencer-marketing-statistics\"\u003eAs influencer marketing becomes more popular\u003c/a\u003e, companies and apps that simplify the process \u003ca href=\"https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003econtinue to pop up\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMany offer campaign-enhancing features like \u003ca href=\"/id/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\"\u003eaffiliate program\u003c/a\u003e management, marketplaces, analytics, and relationship management software.\u003c/p\u003e\n\u003cp\u003eHere are some of the best platforms for finding influencers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eShopify Collabs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eGrin\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eUpfluence\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eCreator.co\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eTagger by Sprout Social\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"21\"\u003e\u003cstrong\u003eShopify Collabs\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\"\u003eShopify Collabs\u003c/a\u003e is an influencer marketing platform offering \u003ca href=\"/id/blog/ecommerce-brands\"\u003eecommerce brands\u003c/a\u003e access to creators across social media channels.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe platform offers a range of tools to help you build authentic relationships with creators. You can send them products and discounts directly from your Shopify store and create unique discount codes and referral links to track creator-driven sales.\u003c/p\u003e\n\u003cp\u003eShopify Collabs helps you to find creators who are aligned with your brand and invite them to apply to your affiliate program. Creators can also apply directly from your application page. With easy-to-understand analytics, you can track the performance of your affiliate program and keep tabs on the creators and products that are driving sales.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance, all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"22\"\u003e\u003cstrong\u003eGrin\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://grin.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGrin\u003c/a\u003e is a highly rated influencer marketing software for ecommerce brands. It offers 37 million influencers across social media platforms like Instagram, TikTok, Snapchat, YouTube, LinkedIn, and Twitch.\u003c/p\u003e\n\u003cp\u003eGrin provides tools to nurture authentic relationships and track success, from reporting and analytics to content management and payments. It also integrates with Shopify to handle shipping logistics for sales made through influencers.\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e\u003cstrong\u003eUpfluence\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.upfluence.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eUpfluence\u003c/a\u003e is a self-serve platform for finding influencers, and is used by brands like Amazon, Verizon, Universal, and Zappos. Set your own prices and find influencers to fit your criteria with more than 20 advanced search filters. The platform provides access to influencers’ performance stats by analyzing audience size, engagement rates, posting habits, and more.\u003c/p\u003e\n\u003cp\u003eUpfluence also helps you identify influential customers and fans. When a visitor shops on your site, it analyzes their social data and adds them as affiliates for your campaigns. Whether you’re a large or small business, Upfluence helps you run campaigns efficiently and maximize your influencer marketing ROI.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e\u003ca href=\"http://creator.co\"\u003e\u003cstrong\u003eCreator.co\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://creator.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCreator.co\u003c/a\u003e is a new influencer marketplace with more than 500 million influencers. Its automation software helps young brands connect with the right influencers.\u003c/p\u003e\n\u003cp\u003eCreator.co offers a self-service option where you can find influencers manually. It also offers a “hands-free” option where you define your ideal influencer and campaign so its automated system can find the best fit.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e\u003ca href=\"https://www.taggermedia.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eTagger by Sprout Social\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003eTagger by Sprout Social is an influencer marketing platform integrated with Sprout Social’s social media management solution. It combines influencer search features with management tools so you can switch from finding influencers to negotiating contracts in a single tool.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eImproving your social media marketing with an influencer strategy\u003c/h2\u003e\n\u003cp\u003eInfluencer marketing can help you find customers and influence their purchasing decisions, ultimately driving sales for your business. Influencers can also build your brand image and make your products desirable to a target market.\u003c/p\u003e\n\u003cp\u003eWith this guide in hand, you’ll be well on your way to growing your follower count across social networks, building traction for your brand, and growing your business online.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/instagram-ads\"\u003eInstagram Ads: How Businesses Can Advertise on Instagram\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/online-business-ideas\"\u003e25+ Ideas for Online Businesses To Start Now (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/instagram-marketing\"\u003eGetting Started on IG- A Beginner’s Guide to Instagram Marketing\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/affiliate-marketing\"\u003eWhat Is Affiliate Marketing and How to Get Started\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/fulfillment-services\"\u003e7 Best Ecommerce Fulfillment Services (+ How to Choose One)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/social-media-marketing-strategy\"\u003eGo Beyond Likes and Follows- How to Create a Social Media Strategy That Sells\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/checkout-on-facebook-shop-pay\"\u003eFaster Checkout on Instagram and Facebook with Shop Pay\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/id/blog/account-based-marketing\"\u003eWhat is Account-Based Marketing (ABM)? Definition and Guide\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"8\"\u003eInfluencer marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an influencer marketing campaign?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn influencer marketing campaign involves working with social influencers in your niche and negotiating a contract for them to endorse your product or services. These social media marketing campaigns often involve paying for a predetermined number of posts, actions or outcomes. Influencer campaigns can be one-off collaborations or long-term partnerships. They range from celebrity endorsements to collabs with influential individuals with small, engaged followings. Any brand can create an influencer marketing campaign.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow successful is influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSixty percent of marketers agree that influencer content performed \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ebetter\u003c/a\u003e on their brands’ social channels than branded content. More than 80% of marketers maintain an \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003einfluencer marketing budget\u003c/a\u003e because it works. Influencer marketing can build and deepen relationships, and increase reach, social engagement, and earned media value.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of influencer marketing is a series of paid Instagram posts by a popular social influencer promoting the launch of a brand’s product. The campaign might include a \u003ca href=\"/id/blog/link-in-bio\"\u003elink in bio\u003c/a\u003e directing an influencer’s audience to the brand’s website. Another example of influencer marketing is YouTube influencers who receive a free product from a brand in exchange for online reviews.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat platform is best for influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe best influencer marketing platform is one that lets you search for influencers who are keyed into your brand’s target demographic.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most preferred channel for influencer marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe most preferred channel for influencer marketing is where your audience is naturally present. If you want to target a younger demographic with apparel or beauty products, TikTok or Instagram is a good bet. But if your products require extensive research and analysis like cars or gadgets, YouTube will be a better fit.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is influencer marketing?"},{"href":"#2","text":"Benefits of investing in influencer marketing"},{"href":"#3","text":"Influencer marketing examples"},{"href":"#4","text":"Types of influencers"},{"href":"#5","text":"6 steps to an effective influencer marketing strategy"},{"href":"#6","text":"Influencer campaign payment structures"},{"href":"#7","text":"Influencer marketing platforms"},{"href":"#8","text":"Influencer marketing FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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