CINXE.COM

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Through user research, we enhanced product pages, streamlined the user flow, and optimized the 3D foot-scanning feature for faster, more confident purchases." data-gatsby-head="true"/><meta id="keywords" name="keywords" content="" data-gatsby-head="true"/><meta id="og:url" property="og:url" data-gatsby-head="true"/><style data-href="/styles.309d852b56681385d39f.css" data-identity="gatsby-global-css">@keyframes pulse{0%{transform:scale(1)}50%{transform:scale(1.1)}to{transform:scale(1)}}.btn{background:var(--btn-bg);border-radius:.25rem;color:var(--btn-color);display:flex;font-size:16px;font-size:1pxrem;font-weight:500;line-height:.75;max-width:max-content;padding:1rem 1.5rem;position:relative}.btn.light{background:var(--color-white);color:var(--color-blue-primary)}.btn.dark{background:var(--color-blue-primary);color:var(--color-white)}.btn.secondary{background:transparent;border:1px solid var(--btn-bg);color:var(--btn-bg);padding:1rem 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class="dropdown"><div></div><ul><li><a class="link text-normal" href="/projects/squadcast/">SquadCast</a></li><li><a class="link text-normal" href="/projects/wizebank/">Wizebank</a></li><li><a class="link text-normal" href="/projects/yave/">Yave</a></li><li><a class="link text-normal" href="/projects/ftsy/">FTSY</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Resources</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/blog/">Blog</a></li><li><a class="link text-normal" href="/startusertesting/">E-book</a></li></ul></nav></li><li><a class="link accent" href="/about/">About</a></li></ul><a class="btn btn-header" href="/contact/"><span>Contact us</span></a></nav></header><main class="main"><div class="template-project"><header class="project-header"><h1>FTSY</h1><p class="project-description h6">How we re-imagined the FTSY to create a more satisfying shoe shopping experience.</p></header><section id="block-mediaSection-0f6b1983-fb52-4ba2-b3e9-69108cd80333" class="page-section"><div class="block-media-section" style="background-color:#fbf9f6"><div class="block-media-section__wrapper has-background "><video src="" autoplay="" loop="" playsinline="">Your browser does not support the video tag.</video></div></div></section><section id="block-projectInfo-9d5bea96-fd71-45ce-a23c-16a3b64dc38a" class="page-section"><ul class="block-project-info" style="color:#ffffff;background-color:#1c1c1c"><li><h3 class="text-bold">Expertise</h3><div class="rich-text "><p class="text-normal">UX Research, UX Design, UI Design</p></div></li><li><h3 class="text-bold">Platforms</h3><div class="rich-text "><p class="text-normal">iOS</p></div></li><li><h3 class="text-bold">Deliverables</h3><div class="rich-text "><p class="text-normal">UI, UX, User Research</p></div></li></ul></section><section id="block-header-478de8d9-8bbf-44cb-9de9-4bec7cde0d99" class="page-section"><div class="block-header"><div class="rich-text "><h2 class="h1">Improving the online shoe shopping experience</h2></div></div></section><section id="block-multiSection-85c6075e-cdef-455b-aeaf-9ce30933c70b" class="page-section"><article class="block-multi-section has-background" style="background-color:#fbf9f6"><div class="block-multi-section__wrapper"><div class="block-content "><div class="block-content__wrapper"><div class="rich-text "><h3>Before we begin</h3><p class="text-normal">Our first priority was to gain a deep understanding of how potential FTSY users went about shopping for shoes online. We wanted to learn what worries them, what they like or dislike, and what makes a good shopping experience. We also needed to know how well the existing FTSY app performed.</p><p class="text-normal">To do this, we did 5 individual user testing sessions. During the interviews, we dug deep and figured out what each person’s vision of a great shopping experience looked liked and got each person to try the FTSY app. The thoughts and insights they shared were invaluable. We used the findings from these sessions as the foundation for our redesign.</p></div></div></div><div class="block-media-section"><div class="block-media-section__wrapper "><figure class="gatsby-image"><picture style="--ratio:0.5975961538461538"><img src="data:image/png;base64,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" alt="Mobile wireframes" class="gatsby-image__image css-0" style="object-fit:contain" width="2080" height="1243" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/f0b7f564f27a6f939836c491edeae004f711ce27-2080x1243.png?rect=1,0,2079,1243&w=1440&h=861&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/f0b7f564f27a6f939836c491edeae004f711ce27-2080x1243.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/f0b7f564f27a6f939836c491edeae004f711ce27-2080x1243.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/f0b7f564f27a6f939836c491edeae004f711ce27-2080x1243.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/f0b7f564f27a6f939836c491edeae004f711ce27-2080x1243.png?w=1440&q=75&fit=max&auto=format&dpr=2 2079w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" title="Mobile wireframes" alt="Mobile wireframes" width="2080" height="1243"/></picture></figure></div></div></div></article></section><section id="block-textAndMedia-f4114e04-e935-44f0-b2bd-d5aac96f00d5" class="page-section"><div class="block-text-and-media full-bleed right"><header><div class="rich-text "><h4>It’s in the details</h4><p class="text-normal">Our testing sessions told us to focus on features that would help shoppers make a purchase more confidently. That meant concentrating on the product pages. We made the images larger so you could see every last detail, we showed the available colours and price more prominently, we made the product descriptions easier to find, and showed the sizing front and center.</p><p class="text-normal">We also changed the purchase button. Test participants described being surprised or hesitant to press the button in the original app because they were unsure of the next step. A color and copy change removed those worries.</p></div></header><div class="block-text-and-media__wrapper align-right full-bleed has-background padding-bottom" style="background-color:#1c1c1c"><video src="" autoplay="" loop="" playsinline="">Your browser does not support the video tag.</video></div></div></section><section id="block-content-e21b8e99-af61-416c-ab45-a3b5fffb728d" class="page-section"><div class="block-content "><div class="block-content__wrapper"><div class="rich-text "><h3>The good part</h3><p class="text-normal">5 out of 5 test participants told us over and over that they just wanted to get to the good part -- the shoes.</p><p class="text-normal">This meant redefining the structure of the app, and removing the cumbersome onboarding flow that caused so much confusion. We wanted people to freely browse all the unique shoes as quickly as possible so they could fall in love before they needed to scan their feet and enter any account details.</p></div></div></div></section><section id="block-mediaGrid-14c29615-958a-46ee-96c5-ba9f62a7a3c7" class="page-section"><div class="block-media-grid style-2"><div class="block-media-grid__wrapper" style="background-color:#fbf9f6"><figure class="gatsby-image"><picture style="--ratio:1.4671140939597316"><img 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src="data:image/png;base64,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" alt="Mobile home page" class="gatsby-image__image css-0" style="object-fit:contain" width="1038" height="2040" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/0691dcb604c04827ed7731a7a57b37a11a4e993c-1038x2040.png?w=1440&h=2830&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/0691dcb604c04827ed7731a7a57b37a11a4e993c-1038x2040.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/0691dcb604c04827ed7731a7a57b37a11a4e993c-1038x2040.png?w=1440&q=75&fit=max&auto=format&dpr=2 1038w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" title="Mobile home page" alt="Mobile home page" width="1038" height="2040"/></picture></figure></div></div></section><section id="block-content-d1d0bde4-1e98-474c-b2fe-45a032309600" class="page-section"><div class="block-content "><div class="block-content__wrapper"><div class="rich-text "><h3>The magic</h3><p class="text-normal">FTSY’s scanning technology is the magic ingredient in the FTSY sauce. The scanner builds a super accurate 3D model by taking 24 photos of a shoppers feet guaranteeing any shoes you buy through FTSY fit perfectly.</p><p class="text-normal">While our participants loved the idea, they found it slow and difficult to get a successful scan.</p><p class="text-normal">We designed a scanning experience that is much faster and easier to use by focusing on giving shoppers clear instructions, a better sense of progress, and a clearer UI.</p></div></div></div></section><section id="block-mediaSection-699e4b48-a9ea-4604-8431-b4a919568598" class="page-section"><div class="block-media-section" style="background-color:#1c1c1c"><div class="block-media-section__wrapper has-background "><figure class="gatsby-image"><picture style="--ratio:0.7720515361744301"><img src="data:image/png;base64,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" alt="Scan on mobile" class="gatsby-image__image css-0" style="object-fit:contain" width="2018" height="1558" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/6bb0914dac35a74aa0e2422e290a53477edc4645-2018x1558.png?w=1440&h=1112&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/6bb0914dac35a74aa0e2422e290a53477edc4645-2018x1558.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/6bb0914dac35a74aa0e2422e290a53477edc4645-2018x1558.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/6bb0914dac35a74aa0e2422e290a53477edc4645-2018x1558.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/6bb0914dac35a74aa0e2422e290a53477edc4645-2018x1558.png?w=1440&q=75&fit=max&auto=format&dpr=2 2018w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" title="Scan on mobile" alt="Scan on mobile" width="2018" height="1558"/></picture></figure></div></div></section><section id="block-testimonial-d2288da1-2348-4c53-b49b-7ec2b855372b" class="page-section"><div class="block-testimonial "><div class="block-testimonial__wrapper"><blockquote><div class="rich-text "><h4>“Sixzero really impressed us with their ability to <span class="portable-text-highlight" style="background-color:#5dcfc9">empathize with the consumer</span> and the job they are trying to accomplish, including a little entertainment and fun. They took the time to imagine what an awesome outcome looks like.”</h4></div></blockquote><header class="block-testimonial__wrapper__person"><figure class="gatsby-image block-testimonial__wrapper__person__image"><picture style="--ratio:1"><img src="data:image/jpeg;base64,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" alt="Ryan Smith" class="gatsby-image__image css-0" style="object-fit:contain" width="225" height="225" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&h=48&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&q=75&fit=max&auto=format&dpr=0.5 24w,https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&q=75&fit=max&auto=format&dpr=0.75 36w,https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&q=75&fit=max&auto=format 48w,https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&q=75&fit=max&auto=format&dpr=1.5 72w,https://cdn.sanity.io/images/b5rm9tf1/production/ac42072782ca5d4c5cc8b2b575e8944c41b14c55-225x225.jpg?w=48&q=75&fit=max&auto=format&dpr=2 96w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 48px) 100vw, 75vw, 50vw, 48px" title="Ryan Smith" alt="Ryan Smith" width="225" height="225"/></picture></figure><div class="block-testimonial__wrapper__person__details"><h3 class="text-small font-bold">Ryan Smith</h3><p class="text-small">CEO, FTSY</p></div></header></div></div></section><section id="block-contactCallout-64d3e564-8dc7-4e64-a305-7e81e5fe6e94" class="page-section"><div class="block-contact-callout"><div class="block-contact-callout__wrapper"><h2 class="h3">Let’s work together</h2><p class="h6">We will help you design something people love.</p><a href="mailto:hello@sixzero.com" target="_blank" rel="noreferrer" class="btn"><span>Contact Us</span></a></div></div></section><section id="block-nextProject-e4cb635c-3a52-414f-aaa1-8803a7fa9f65" class="page-section"><div class="block-next-project"><a class="block-next-project__wrapper" href="/projects/yave/"><header><p class="text-small">Next Project</p><h2 class="h4">Yave →</h2></header><figure class="gatsby-image"><picture style="--ratio:0.4016949152542373"><img src="data:image/png;base64,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" alt="Go to Yave" class="gatsby-image__image css-0" style="object-fit:contain" width="590" height="237" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/daf18d8273a872979abe352390a8dc3fa2895013-590x237.png?w=1440&h=578&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/daf18d8273a872979abe352390a8dc3fa2895013-590x237.png?w=1440&q=75&fit=max&auto=format&dpr=2 590w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" title="Go to Yave" alt="Go to Yave" width="590" height="237"/></picture></figure></a></div></section></div><footer class="footer"><nav class="navigation menu"><ul><li class="has-dropdown"><p class="accent">Services</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/ux-ui-design/">UX/UI 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