CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta http-equiv="x-ua-compatible" content="ie=edge"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><meta name="generator" content="Gatsby 5.13.7"/><meta name="theme-color" content="#fff"/><meta id="og:title" property="og:title" content="Blog | Sixzero" data-gatsby-head="true"/><meta id="description" property="og:description" content="Sixzero is a UX design agency focused on creating user-centered digital products. We help software companies build intuitive, data-driven experiences through user research, interface design, and embedded design support. Elevate your product with Sixzero’s expert team." data-gatsby-head="true"/><meta id="keywords" name="keywords" content="" data-gatsby-head="true"/><meta id="og:url" property="og:url" data-gatsby-head="true"/><style data-href="/styles.309d852b56681385d39f.css" data-identity="gatsby-global-css">@keyframes pulse{0%{transform:scale(1)}50%{transform:scale(1.1)}to{transform:scale(1)}}.btn{background:var(--btn-bg);border-radius:.25rem;color:var(--btn-color);display:flex;font-size:16px;font-size:1pxrem;font-weight:500;line-height:.75;max-width:max-content;padding:1rem 1.5rem;position:relative}.btn.light{background:var(--color-white);color:var(--color-blue-primary)}.btn.dark{background:var(--color-blue-primary);color:var(--color-white)}.btn.secondary{background:transparent;border:1px solid var(--btn-bg);color:var(--btn-bg);padding:1rem 1.5rem}.btn.btn-header{background:var(--color-blue)}.btn>span{transform:translateY(1px)}.text-link{color:var(--text-link-color);display:inline-block;font-weight:500;vertical-align:top}.has-no-box-shadow{box-shadow:none}.embed-container{--video-width:1600;--video-height:1200;aspect-ratio:var(--video-width)/var(--video-height);max-width:100%;overflow:hidden;position:relative}.embed-container iframe{display:block;height:100%;left:0;position:absolute;top:0;width:100%}:root{--color-black:#000;--color-white:#fff;--color-teal-normal:#5dcfc9;--color-teal-medium:#91d0d6;--color-teal-light:#def2f1;--color-blue:#445d97;--color-blue-primary:#233147;--color-blue-secondary:#3c4857;--color-grey-normal:#b0b6bc;--color-grey-dark:#9fa6b2;--gradient-grey:linear-gradient(180deg,hsla(0,0%,100%,0),#fbfbfb 98.81%);--gradient-grey-reverse:linear-gradient(180deg,#fbfbfb,hsla(0,0%,100%,0) 98.81%);--color-bg:var(--color-white);--color-body:var(--color-blue-primary);--highlight-color:var(--color-teal-normal);--highlight-bg:var(--color-white);--btn-color:var(--color-white);--btn-bg:var(--color-teal-normal);--text-link-color:var(--color-teal-normal);--spacing-1:0.5rem;--spacing-2:1rem;--spacing-3:1.5rem;--spacing-4:2rem;--spacing-5:2.5rem;--spacing-6:3rem}.body-content{background-color:var(--color-white);bottom:0;height:100vh;left:0;position:fixed;right:0;top:0;transform:translate(0);transition:transform .3s ease-in-out;width:100vw;z-index:100}.body-content.active{pointer-events:unset;transform:translate(100%);-webkit-user-select:unset;user-select:unset}.body-content .main{display:flex;flex-direction:column;height:calc(100% - clamp(6.25rem,7.5vw,8.1rem));justify-content:space-between;margin-top:clamp(6.25rem,7.5vw,8.1rem);overflow-y:scroll;position:relative;width:100%}.body-content .main .footer,.body-content .main .template-blog,.body-content .main .template-page,.body-content .main .template-project{flex-grow:1;margin:0 auto;max-width:clamp(90rem,100vw,108rem)}*{font:inherit}a,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,em,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,hr,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,object,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{border:0;margin:0;padding:0}body{background-color:var(--color-bg,#fff);color:var(--color-body,#000);min-height:100vh}article,aside,details,figcaption,figure,footer,form legend,header,hgroup,main,menu,nav,section{display:block}menu,ol,ul{list-style:none}abbr{text-decoration:none}blockquote,q{quotes:none}button,input,select,textarea{margin:0}button{-webkit-appearance:none;appearance:none;background-color:transparent;border:0;border-radius:0;color:inherit;cursor:pointer;letter-spacing:inherit;line-height:inherit;padding:0;text-align:inherit;text-transform:inherit}select.form-control::-ms-expand{display:none}textarea{overflow:auto;resize:vertical;vertical-align:top}input::-ms-clear{display:none}table{border-collapse:collapse;border-spacing:0}img,svg,video{max-width:100%}@font-face{ascent-override:70%;font-display:swap;font-family:PP Pangram;font-weight:400;src:url(/static/PPPangramSans-Regular-6d7967acd7f1f69fd2c29f689d51494f.eot);src:url(/static/PPPangramSans-Regular-abf3b682f30a175ad75f1bf4b779a41f.woff) format("woff"),url(/static/PPPangramSans-Regular-c15b47cc7188a984403094cc5a76cf6f.ttf) format("truetype")}@font-face{ascent-override:70%;font-display:swap;font-family:PP Pangram;font-weight:500;src:url(/static/PPPangramSans-Medium-6d2d3d528cc0ea6d17e9948aee8bd75b.eot);src:url(/static/PPPangramSans-Medium-e97da04bb797dabbd89e13154bc5d01a.woff) format("woff"),url(/static/PPPangramSans-Medium-f09a75ca51ad8c6fc6d83b43267d977c.ttf) format("truetype")}@font-face{ascent-override:70%;font-display:swap;font-family:PP Pangram;font-weight:700;src:url(/static/PPPangramSans-Bold-a5ef8714ae7a11ddd143d08f33dd06dd.eot);src:url(/static/PPPangramSans-Bold-229d5abf249d2158f3b1326c5962cab8.woff) format("woff"),url(/static/PPPangramSans-Bold-f8d18db61ce498ef9a8fcafec5fa0d9a.ttf) format("truetype")}:root{--font-primary:"PP Pangram",sans-serif}html{-webkit-font-smoothing:antialiased;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;font-size:100%;font-weight:400}body{font-family:var(--font-primary)}.h1,h1{font-size:clamp(2.5rem,6.9444444444vw,7.5rem)}.h1,.h2,h1,h2{font-weight:500;line-height:110%}.h2,h2{font-size:clamp(2.5rem,5.5555555556vw,6rem)}.h3,h3{font-size:clamp(1.875rem,3.75vw,4.05rem)}.h3,.h4,h3,h4{font-weight:500;line-height:120%}.h4,h4{font-size:clamp(1.625rem,3.0555555556vw,3.3rem)}.h5,h5{font-size:clamp(1.4375rem,2.2222222222vw,2.4rem);line-height:120%}.h5,.h6,h5,h6{font-weight:500}.h6,h6{font-size:clamp(1.0625rem,1.5972222222vw,1.725rem);line-height:150%}.text-small{font-size:clamp(.8125rem,.9027777778vw,.975rem);font-weight:400}.text-normal{font-size:clamp(1rem,1.1805555556vw,1.275rem);font-weight:400;line-height:1.88}.block-multi-section__wrapper .block-ordered-list__card__item__index,.text-bold{font-size:clamp(.9375rem,1.1805555556vw,1.275rem);font-weight:700;line-height:1.88}.text-book{font-size:clamp(1.125rem,1.25vw,1.35rem);font-weight:400;line-height:1.77}.text-large{font-size:clamp(1.4375rem,1.5972222222vw,1.725rem);font-weight:400;line-height:150%}@media(max-width:768px){.h1,.h2,.h3,h1,h2,h3{line-height:120%}.h4,.h5,h4,h5{line-height:130%}.h6,h6{line-height:150%}.text-normal{line-height:180%}}.font-bold{font-weight:500}.highlight{background-color:#0b122f;border-radius:.25rem;color:var(--color-white);padding:.25rem}.accent{font-size:clamp(.9375rem,1.0416666667vw,1.125rem);font-weight:400;letter-spacing:1.5px;line-height:1.15;text-transform:uppercase}.text-grey-dark{color:var(--color-grey-dark)}.text-grey-normal{color:var(--color-grey-normal)}a{color:inherit;text-decoration:none}b,strong{font-weight:700}em,i{font-style:italic}.block-case-study{align-items:center;display:flex;gap:clamp(2.5rem,6.1111111111vw,6.6rem);max-width:min(83.3333333333vw,90rem);position:relative;width:100%}@media(max-width:1024px){.block-case-study{align-items:center;flex-direction:column}.block-case-study .block-case-study__wrapper{order:-1}}.block-case-study__header{display:flex;flex-direction:column;min-width:min(24.1666666667vw,26.1rem);position:relative;row-gap:clamp(1rem,1.1111111111vw,1.2rem)}@media(max-width:768px){.block-case-study__header{align-items:center;min-width:100%;text-align:center}}.block-case-study__header .btn{align-self:flex-start;margin-top:clamp(1rem,1.1111111111vw,1.2rem)}@media(max-width:768px){.block-case-study__header .btn{align-self:unset}}.block-case-study__wrapper{display:flex;justify-content:flex-end;max-height:clamp(10rem,42.7777777778vw,46.2rem)!important}.block-case-study__wrapper.gatsby-image picture{padding-top:100%}.block-case-study.align-left{padding:clamp(1.5rem,3.8888888889vw,4.2rem) clamp(1.5rem,7.2222222222vw,7.8rem) clamp(2.5rem,3.8888888889vw,4.2rem) 0}@media(max-width:1024px){.block-case-study.align-left{padding:clamp(1.5rem,3.8888888889vw,4.2rem)}}.block-case-study.align-left .block-case-study__wrapper{justify-content:flex-start;order:-1}.block-case-study.align-left .block-case-study__wrapper .gatsby-image__image{margin-right:auto}.block-case-study.align-left-full-height{padding:0 clamp(1.5rem,7.2222222222vw,7.8rem) 0 clamp(1.5rem,3.3333333333vw,3.6rem)}@media(max-width:1024px){.block-case-study.align-left-full-height{padding:clamp(1.5rem,3.8888888889vw,4.2rem)}}.block-case-study.align-left-full-height .block-case-study__wrapper{justify-content:flex-start;max-height:clamp(16.4375rem,50.625vw,54.675rem)!important;order:-1}.block-case-study.align-left-full-height .block-case-study__wrapper .gatsby-image__image{margin-right:auto}@media(max-width:1024px){.block-case-study.align-left-full-height .block-case-study__wrapper .gatsby-image__image{margin:auto}}.block-case-study.align-right{padding:clamp(1.5rem,3.8888888889vw,4.2rem) 0 clamp(1.5rem,3.8888888889vw,4.2rem) clamp(1.5rem,7.2222222222vw,7.8rem)}@media(max-width:1024px){.block-case-study.align-right{padding:clamp(1.5rem,3.8888888889vw,4.2rem)}}.block-case-study.align-right .block-case-study__wrapper .gatsby-image__image{margin-left:auto}.block-case-study.align-right-full-height{padding:0 clamp(1.5rem,3.3333333333vw,3.6rem) 0 clamp(1.5rem,7.2222222222vw,7.8rem)}@media(max-width:1024px){.block-case-study.align-right-full-height{padding:clamp(1.5rem,3.8888888889vw,4.2rem)}}.block-case-study.align-right-full-height .block-case-study__wrapper{max-height:clamp(16.4375rem,50.625vw,54.675rem)!important}.block-case-study.align-right-full-height .block-case-study__wrapper .gatsby-image__image{margin-left:auto}@media(max-width:1024px){.block-case-study.align-right-full-height .block-case-study__wrapper .gatsby-image__image{margin:auto}}.block-contact-callout{padding:clamp(5rem,11.1111111111vw,12rem) 0;position:relative;width:100%}.block-contact-callout__wrapper{align-items:center;display:flex;flex-direction:column;text-align:center}.block-contact-callout__wrapper .h6{color:var(--color-grey-normal)}.block-contact-callout__wrapper .btn{margin-top:clamp(1rem,1.6666666667vw,1.8rem)}.block-contact-form{display:flex;gap:clamp(4rem,9.4444444444vw,10.2rem);justify-content:space-between;position:relative;width:100%}@media(max-width:768px){.block-contact-form{flex-direction:column}}.block-contact-form__form{display:flex;flex-direction:column;row-gap:clamp(1.5rem,1.6666666667vw,1.8rem);width:100%}.block-contact-form__form input,.block-contact-form__form select,.block-contact-form__form textarea{border:none;border-bottom:1px solid var(--color-grey-normal);border-radius:0;display:block;padding:clamp(1.25rem,1.3888888889vw,1.5rem) clamp(.75rem,.8333333333vw,.9rem);position:relative}.block-contact-form__form input:focus,.block-contact-form__form select:focus,.block-contact-form__form textarea:focus{border-radius:.5rem;outline:2px solid var(--color-teal-normal)}.block-contact-form__form textarea{min-height:45%}.block-contact-form__form .btn{align-self:flex-end}.block-contact-form__form .btn,.block-contact-form__form input,.block-contact-form__form select,.block-contact-form__form textarea{transition:opacity .3s ease-in-out}.block-contact-form__form .btn:disabled,.block-contact-form__form input:disabled,.block-contact-form__form select:disabled,.block-contact-form__form textarea:disabled{opacity:.5;pointer-events:none;-webkit-user-select:none;user-select:none}.block-contact-form__error,.block-contact-form__success{text-align:center}.block-content{align-items:center;display:flex;justify-content:center;margin:0 auto;position:relative;width:100%}.block-content.has-background{padding:clamp(4rem,8.8888888889vw,9.6rem) clamp(2.5rem,4.4444444444vw,4.8rem)}.block-content.left .rich-text{text-align:left}.block-content.right .rich-text{text-align:right}.block-content.center .rich-text{text-align:center}.block-content__wrapper{display:flex;flex-direction:column;max-width:min(55.5555555556vw,60rem);row-gap:var(--spacing-3)}@media(max-width:1024px){.block-content__wrapper{max-width:100%}}.block-multi-section .block-content.has-background{background-color:transparent;padding:0}.block-multi-section .block-content.left{justify-content:flex-start}.block-multi-section .block-content.right{justify-content:flex-end}.block-multi-section .block-content.center{justify-content:center}.block-header{margin-right:auto;max-width:min(71.1111111111vw,76.8rem);position:relative;width:100%}@media(max-width:1024px){.block-header{max-width:100%}}.block-logos{display:flex;gap:clamp(2rem,2.2222222222vw,2.4rem);justify-content:space-between;position:relative;width:100%}@media(max-width:768px){.block-logos{flex-wrap:wrap;justify-content:space-evenly}}.block-logos__logo{position:relative;width:100%}@media(max-width:768px){.block-logos__logo{flex-basis:33.3333333333%}}.block-logos__logo>.gatsby-image{display:flex;max-height:clamp(2.5rem,2.7777777778vw,3rem)}.block-logos__logo>.gatsby-image .gatsby-image__image{margin:0 auto}.block-media-columns{column-gap:clamp(1.5rem,2.2222222222vw,2.4rem);display:grid;position:relative;width:100%}@media(max-width:768px){.block-media-columns{column-gap:0}}.block-media-columns.layout-1{grid-template-columns:repeat(2,1fr)}.block-media-columns.layout-1>:first-child,.block-media-columns.layout-1>:last-child{grid-column:span 1}.block-media-columns.layout-2{grid-template-columns:repeat(3,1fr)}.block-media-columns.layout-2>:nth-child(2n-1){grid-column:span 1}.block-media-columns.layout-2>:nth-child(2n-1) picture{height:100%;padding-top:0}.block-media-columns.layout-2>:nth-child(2n-1) picture img{object-fit:cover!important}@media(max-width:768px){.block-media-columns.layout-2>:nth-child(2n-1) picture{height:0;padding-top:calc(var(--ratio)*100%)}.block-media-columns.layout-2>:nth-child(2n-1) picture img{object-fit:contain!important}}.block-media-columns.layout-2>:nth-child(2n){grid-column:span 2}.block-media-columns.layout-3{grid-template-columns:repeat(3,1fr)}.block-media-columns.layout-3>:nth-child(2n){grid-column:span 1}.block-media-columns.layout-3>:nth-child(2n) picture{height:100%;padding-top:0}.block-media-columns.layout-3>:nth-child(2n) picture img{object-fit:cover!important}@media(max-width:768px){.block-media-columns.layout-3>:nth-child(2n) picture{height:0;padding-top:calc(var(--ratio)*100%)}.block-media-columns.layout-3>:nth-child(2n) picture img{object-fit:contain!important}}.block-media-columns.layout-3>:nth-child(2n-1){grid-column:span 2}@media(max-width:768px){.block-media-columns{grid-template-columns:repeat(1,1fr)!important}.block-media-columns>*{grid-column:span 1}.block-media-columns>.block-media-columns__container:first-of-type{grid-row-start:1}.block-media-columns>.block-media-columns__content:nth-of-type(3){grid-row-start:2;margin-bottom:clamp(1.5rem,2.2222222222vw,2.4rem)}.block-media-columns>.block-media-columns__container:nth-of-type(2){grid-row-start:3}.block-media-columns>.block-media-columns__content:nth-of-type(4){grid-row-start:4}}.block-media-columns__container{display:flex;flex-direction:column;height:100%;row-gap:clamp(1rem,1.3888888889vw,1.5rem);width:100%}.block-media-columns__wrapper{flex-grow:1;height:max-content;width:100%}.block-media-columns__wrapper.has-background{padding:clamp(2.5rem,5vw,5.4rem) clamp(2rem,4.1666666667vw,4.5rem)}.block-media-columns__content{display:flex;flex-direction:column;padding-top:clamp(1.5rem,2.2222222222vw,2.4rem);row-gap:.25rem}.block-media-columns__content.has-background{padding:0 clamp(2.5rem,5vw,5.4rem) clamp(2rem,4.1666666667vw,4.5rem)}.block-media-grid{display:grid;gap:clamp(1.5rem,2.2222222222vw,2.4rem);position:relative;width:100%}.block-media-grid__wrapper{align-items:center;display:flex;justify-content:center;padding:clamp(1rem,4.4444444444vw,4.8rem);position:relative}.block-media-grid .block-media-grid__wrapper:first-child,.block-media-grid .block-media-grid__wrapper:nth-child(2){max-height:min(39.9305555556vw,43.125rem)}.block-media-grid .block-media-grid__wrapper:first-child .gatsby-image picture,.block-media-grid .block-media-grid__wrapper:nth-child(2) .gatsby-image picture{padding-top:min(var(--ratio)*100%,min(40.5555555556vw,43.8rem) - min(8.8888888889vw,9.6rem))}.block-media-grid .block-media-grid__wrapper:first-child .gatsby-image picture .gatsby-image__image,.block-media-grid .block-media-grid__wrapper:nth-child(2) .gatsby-image picture .gatsby-image__image{margin:auto}@media(max-width:768px){.block-media-grid .block-media-grid__wrapper:first-child,.block-media-grid .block-media-grid__wrapper:nth-child(2){max-height:unset}.block-media-grid .block-media-grid__wrapper:first-child .gatsby-image picture,.block-media-grid .block-media-grid__wrapper:nth-child(2) .gatsby-image picture{padding-top:100%}}.block-media-grid .block-media-grid__wrapper:nth-child(3){max-height:min(82.0833333333vw,88.65rem)}.block-media-grid .block-media-grid__wrapper:nth-child(3) .gatsby-image{height:auto}.block-media-grid .block-media-grid__wrapper:nth-child(3) .gatsby-image picture{padding-top:min(var(--ratio)*100%,min(82.0833333333vw,88.65rem) - min(8.8888888889vw,9.6rem))}.block-media-grid .block-media-grid__wrapper:nth-child(3) .gatsby-image picture .gatsby-image__image{margin:auto}@media(max-width:768px){.block-media-grid .block-media-grid__wrapper:nth-child(3){max-height:unset}.block-media-grid .block-media-grid__wrapper:nth-child(3) .gatsby-image picture{padding-top:150%}}.block-media-grid.style-1{grid-template-columns:repeat(3,1fr)}@media(max-width:768px){.block-media-grid.style-1{grid-template-columns:repeat(1,1fr)}}.block-media-grid.style-1 .block-media-grid__wrapper:first-child,.block-media-grid.style-1 .block-media-grid__wrapper:nth-child(2){grid-column:1/span 1}@media(max-width:768px){.block-media-grid.style-1 .block-media-grid__wrapper:first-child,.block-media-grid.style-1 .block-media-grid__wrapper:nth-child(2){grid-column:1/-1}}.block-media-grid.style-1 .block-media-grid__wrapper:nth-child(3){grid-column:2/span 2;grid-row:1/span 2}@media(max-width:768px){.block-media-grid.style-1 .block-media-grid__wrapper:nth-child(3){grid-column:1/-1;grid-row:3}}.block-media-grid.style-2{grid-template-columns:repeat(2,1fr)}@media(max-width:768px){.block-media-grid.style-2{grid-template-columns:repeat(1,1fr)}}.block-media-grid.style-2 .block-media-grid__wrapper:first-child,.block-media-grid.style-2 .block-media-grid__wrapper:nth-child(2){grid-column:1/span 1}@media(max-width:768px){.block-media-grid.style-2 .block-media-grid__wrapper:first-child,.block-media-grid.style-2 .block-media-grid__wrapper:nth-child(2){grid-column:1/-1}}.block-media-grid.style-2 .block-media-grid__wrapper:nth-child(3){grid-column:2/span 1;grid-row:1/span 2;height:100%;padding:0 clamp(0rem,5.55vw,5rem)}@media(max-width:768px){.block-media-grid.style-2 .block-media-grid__wrapper:nth-child(3){grid-column:1/-1;grid-row:3;padding:0}}.block-media-section{display:flex;flex-direction:column;height:auto;position:relative;row-gap:clamp(1rem,1.3888888889vw,1.5rem);width:100%}.block-media-section__wrapper{align-items:center;display:flex;justify-content:center;margin:0 auto;width:100%}.block-media-section__wrapper.full-width{flex-shrink:0;width:calc(100% + clamp(4rem,16.6666666667vw,18rem))}.block-media-section__wrapper.full-width .gatsby-image-wrapper{overflow:visible}.block-media-section__wrapper.has-background{padding:clamp(2.25rem,7.6666666667vw,8.28rem) clamp(1.5rem,6.6666666667vw,7.2rem) clamp(2.25rem,8.6111111111vw,9.3rem)}.block-media-section__content{display:flex;flex-direction:column;row-gap:.25rem}.block-media-section img{display:block;height:auto;width:100%!important}.block-media-section iframe,.block-media-section video{display:block;height:100%;width:100%}.block-multi-section{position:relative;width:100%}.block-multi-section.has-background{background-color:#eef2fa;padding:clamp(2.5rem,8.8888888889vw,9.6rem) clamp(1.5rem,5.5555555556vw,6rem)}.block-multi-section__wrapper{align-items:center;display:flex;flex-direction:column;gap:clamp(2rem,6.6666666667vw,7.2rem);justify-content:center;position:relative;width:100%}.block-multi-section__wrapper>section>*{max-width:clamp(50rem,55.5555555556vw,60rem)}.block-multi-section__wrapper>section>.block-image-full-width{max-width:100%}.block-multi-section__wrapper .block-ordered-list{padding:0}.block-multi-section__wrapper .block-ordered-list__card__item__index{color:#79beef}.block-next-project{position:relative;width:100%}.block-next-project__wrapper{align-items:center;background-color:#f9f9f9;column-gap:min(16.1111111111vw,17.4rem);display:flex;padding:clamp(2.5rem,3.3333333333vw,3.6rem) clamp(2rem,4.4444444444vw,4.8rem) 0}@media(max-width:768px){.block-next-project__wrapper{padding:clamp(2.5rem,3.3333333333vw,3.6rem) clamp(2rem,4.4444444444vw,4.8rem)}}.block-next-project__wrapper header{display:flex;flex-direction:column;row-gap:clamp(.5rem,.5555555556vw,.6rem)}.block-next-project__wrapper .gatsby-image{display:block}@media(max-width:768px){.block-next-project__wrapper .gatsby-image{display:none}}.block-ordered-list{column-gap:var(--spacing-4);display:grid;grid-template-columns:repeat(2,1fr);margin:0 auto;max-width:min(79.9305555556vw,86.325rem);padding:0 clamp(0rem,1.8055555556vw,1.95rem);position:relative;row-gap:clamp(1.5rem,2.2222222222vw,2.4rem);width:100%}@media(max-width:768px){.block-ordered-list{grid-template-columns:repeat(1,1fr);padding:0}}.block-ordered-list__card{border-radius:1.5rem;display:flex;flex-direction:column;padding:clamp(2rem,2.7777777778vw,3rem);position:relative;row-gap:clamp(1.5rem,3.3333333333vw,3.6rem);width:100%}.block-ordered-list__card__title{background-color:#5dcfc9;color:#fff}@media(max-width:768px){.block-ordered-list__card__title{aspect-ratio:1/1}}.block-ordered-list__card__item{background-color:#f9f9f9}@media(max-width:768px){.block-ordered-list__card__item{padding:clamp(2.5rem,2.7777777778vw,3rem) clamp(2rem,2.2222222222vw,2.4rem)}}.block-ordered-list__card__item__image{aspect-ratio:1/1;background-color:#c4c4c4;max-width:clamp(10rem,13.8888888889vw,15rem);position:relative;width:100%}.block-ordered-list__card__item__image img{height:auto}.block-ordered-list__card__item__index{color:var(--color-grey-normal);margin-bottom:clamp(.7rem,1.6666666667vw,1.8rem);text-transform:uppercase}.block-ordered-list__card__item__content{display:flex;flex-direction:column;row-gap:clamp(.75rem,.8333333333vw,.9rem)}.block-project-info{background-color:var(--color-blue-primary);color:var(--color-white);column-gap:clamp(1rem,1.3888888889vw,1.5rem);display:grid;grid-template-columns:repeat(4,1fr);padding:clamp(3rem,5.5555555556vw,6rem) clamp(2.5rem,4.4444444444vw,4.8rem);position:relative;width:100%}@media(max-width:768px){.block-project-info{display:flex;flex-direction:column;row-gap:var(--spacing-4)}}.block-testimonial{align-items:center;display:flex;justify-content:center;position:relative;width:100%}.block-testimonial.has-background{padding:clamp(4.5rem,11.6666666667vw,12.6rem) clamp(2rem,5.8333333333vw,6.3rem)}.block-testimonial__wrapper{display:flex;flex-direction:column;max-width:min(55.5555555556vw,60rem);row-gap:clamp(1.5rem,1.6666666667vw,1.8rem)}@media(max-width:1024px){.block-testimonial__wrapper{max-width:100%}}.block-testimonial__wrapper__person{align-items:center;column-gap:clamp(1.5rem,1.6666666667vw,1.8rem);display:flex}.block-testimonial__wrapper__person__details{display:flex;flex-direction:column;row-gap:clamp(.25rem,.2777777778vw,.3rem);text-transform:uppercase}.block-testimonial__wrapper__person__details p{color:var(--color-grey-normal)}.block-testimonial__wrapper__person__image{border-radius:999px;height:max-content;max-width:clamp(3rem,3.3333333333vw,3.6rem);overflow:hidden}.block-testimonials{align-items:center;display:flex;justify-content:center;position:relative;width:100%}.block-testimonials.has-background{padding:clamp(4.5rem,11.6666666667vw,12.6rem) clamp(2rem,5.8333333333vw,6.3rem)}.block-testimonials .swiper-wrapper{align-items:center}.block-testimonials .swiper-pagination-bullet{background-color:var(--color-blue-primary)}.block-testimonials .swiper-button-next,.block-testimonials .swiper-button-prev{color:var(--color-blue-primary)}@media(max-width:1024px){.block-testimonials .swiper-button-next,.block-testimonials .swiper-button-prev{display:none}}.block-testimonials .swiper-button-next:after,.block-testimonials .swiper-button-prev:after{font-family:unset!important}.block-testimonials .swiper-button-prev:after{content:"←"}.block-testimonials .swiper-button-next:after{content:"→"}.block-testimonials__list{display:flex;flex-direction:column;row-gap:clamp(3rem,3.3333333333vw,3.6rem);width:100%}.block-testimonials__list__item{align-items:center;display:flex;flex-direction:column;height:100%;justify-content:center;padding-bottom:clamp(4rem,4.4444444444vw,4.8rem);position:relative;row-gap:clamp(2rem,2.2222222222vw,2.4rem);width:100%}@media(max-width:1024px){.block-testimonials__list__item{padding-bottom:clamp(2rem,2.2222222222vw,2.4rem)}}.block-testimonials__list__item blockquote{max-width:min(60.5555555556vw,65.4rem);text-align:center}@media(max-width:1024px){.block-testimonials__list__item blockquote{max-width:100%}}.block-testimonials__list__item blockquote .rich-text *{font-size:clamp(1.4375rem,2.2222222222vw,2.4rem);font-weight:400;line-height:120%}.block-testimonials__list__item__person{align-items:center;display:flex;flex-direction:column;gap:clamp(.75rem,.8333333333vw,.9rem)}.block-testimonials__list__item__person__image{border-radius:999px;height:max-content;max-width:clamp(3rem,3.3333333333vw,3.6rem);overflow:hidden}.block-testimonials__list__item__person__details{align-items:center;display:flex;flex-direction:column;row-gap:clamp(.25rem,.2777777778vw,.3rem);text-transform:uppercase}.block-testimonials__list__item__person__details p{color:var(--color-grey-normal)}.block-text-and-media{align-items:center;display:flex;gap:clamp(2rem,9.4444444444vw,10.2rem);max-width:min(100vw,108rem);position:relative;width:100%}@media(max-width:1024px){.block-text-and-media{flex-direction:column;padding:0;width:100%!important}}.block-text-and-media.has-background{background-color:var(--color-blue-primary);color:#fff;padding:clamp(4rem,8.8888888889vw,9.6rem) clamp(2.5rem,5.5555555556vw,6rem)}.block-text-and-media.has-background .block-text-and-media__wrapper{padding:0}.block-text-and-media.full-bleed{flex-shrink:0;width:calc(100% + min(16.6666666667vw,18rem))}.block-text-and-media.full-bleed.left{padding-right:min(8.3333333333vw,9rem)}@media(max-width:1024px){.block-text-and-media.full-bleed.left{padding:0}}.block-text-and-media.full-bleed.right{padding-left:min(8.3333333333vw,9rem)}@media(max-width:1024px){.block-text-and-media.full-bleed.right{padding:0}}.block-text-and-media>header{display:flex;flex-direction:column;max-width:min(33.3333333333vw,36rem);position:relative;row-gap:var(--spacing-3);width:100%}.block-text-and-media>header .rich-text{row-gap:clamp(1rem,1.1111111111vw,1.2rem)}@media(max-width:1024px){.block-text-and-media>header{max-width:100%}.block-text-and-media>header .rich-text{align-items:center}}.block-text-and-media__wrapper{display:flex;justify-content:center;max-height:clamp(21.0625rem,42.7777777778vw,46.2rem)!important;padding:clamp(1.5rem,3.0208333333vw,3.2625rem);width:100%}@media(max-width:1024px){.block-text-and-media__wrapper{order:-1!important}}.block-text-and-media__wrapper .video__wrapper,.block-text-and-media__wrapper.gatsby-image picture{padding-top:100%}.block-text-and-media__wrapper.align-left{order:-1}.block-text-and-media__wrapper.align-left .gatsby-image__image{margin:0 auto}.block-text-and-media__wrapper.align-left.full-bleed{justify-content:flex-start;max-height:clamp(21.0625rem,60.75vw,65.61rem)!important}.block-text-and-media__wrapper.align-left.full-bleed .gatsby-image__image{margin:unset;margin-right:auto}@media(max-width:1024px){.block-text-and-media__wrapper.align-left.full-bleed .gatsby-image__image{margin:0 auto}}.block-text-and-media__wrapper.align-right{order:2}.block-text-and-media__wrapper.align-right .gatsby-image__image{margin:0 auto}.block-text-and-media__wrapper.align-right.full-bleed{justify-content:flex-end;max-height:clamp(21.0625rem,60.75vw,65.61rem)!important}.block-text-and-media__wrapper.align-right.full-bleed .gatsby-image__image{margin:unset;margin-left:auto}@media(max-width:1024px){.block-text-and-media__wrapper.align-right.full-bleed .gatsby-image__image{margin:0 auto}}.block-text-and-media__wrapper.has-background picture{padding-top:100%}.block-text-and-media__wrapper.has-background.padding-top{padding-top:0}.block-text-and-media__wrapper.has-background.padding-bottom{padding-bottom:0}.block-three-columns-section{display:flex;flex-direction:column;gap:clamp(2rem,4.4444444444vw,4.8rem);position:relative;width:100%}.block-three-columns-section header{text-align:center}@media(max-width:1024px){.block-three-columns-section header{text-align:left}}.block-three-columns-section__columns{column-gap:clamp(1.25rem,1.3888888889vw,1.5rem);display:grid;grid-template-columns:repeat(3,1fr);row-gap:clamp(2rem,2.2222222222vw,2.4rem)}@media(max-width:1024px){.block-three-columns-section__columns{grid-template-columns:repeat(1,1fr)}}.block-three-columns-section__columns__item{display:flex;flex-direction:column;gap:.75rem}.block-three-columns-section__columns__item__icon{max-width:clamp(3.75rem,6.9444444444vw,7.5rem)}html{box-sizing:border-box;height:100%}*,:after,:before{box-sizing:inherit}body{height:100%;margin:0 auto;max-width:1728px}.gatsby-image-wrapper{width:100%}img{max-width:100%}iframe,img{display:block}iframe{height:100%;width:100%}.page-section{position:relative;width:100%}.card{background:var(--color-white);box-shadow:0 1.5rem 2.5rem rgba(5,29,61,.05);display:flex;flex-direction:column}.card,.card .card-image{height:100%}.card .card-copy{display:flex;flex-direction:column;padding:clamp(1.5rem,1.6666666667vw,1.8rem);row-gap:1rem}.card .card-copy .published{display:block;text-transform:uppercase}.footer{align-items:center;display:flex;flex-direction:column;height:max(11.1111111111vw,12rem);padding:clamp(1.5rem,2.2222222222vw,2.4rem);position:relative;row-gap:clamp(1.5rem,1.6666666667vw,1.8rem);width:100%}.footer,.footer .navigation.menu{justify-content:center}.footer .navigation.menu .dropdown{bottom:100%}.footer .navigation.menu .dropdown>div:first-child{order:2}.header{align-items:center;background-color:var(--color-white);column-gap:min(2.2222222222vw,2.4rem);display:flex;justify-content:flex-start;left:0;padding:clamp(1.5rem,2.4305555556vw,2.625rem) max(1.6666666667vw,1.8rem);position:fixed;right:0;top:0;z-index:100}@media(max-width:1024px){.header{justify-content:center}}.logo{height:clamp(1.25rem,1.3888888889vw,1.5rem)}.logo,.logo img{display:block;width:auto}.logo img{height:100%}.gatsby-image{height:100%}.gatsby-image,.gatsby-image picture{max-height:inherit;position:relative;width:100%}.gatsby-image picture{display:block;height:0;overflow:hidden;padding-top:calc(var(--ratio)*100%)}.gatsby-image__image{bottom:0;display:block;height:100%;left:0;position:absolute;right:0;top:0;inset:0;max-height:inherit;width:auto}.menu-toggle{display:none;left:1.5rem;padding:.25rem 0;position:fixed;top:1.5rem;z-index:200}.menu-toggle .sr-only{display:none}.menu-toggle .hamburger-icon{display:flex;flex-direction:column;height:1rem;justify-content:space-between;width:1.5rem}.menu-toggle .hamburger-icon .hamburger-icon__line{background-color:var(--color-teal-normal);border-radius:2px;display:block;height:.125rem;position:relative;transition:all .3s ease;width:100%}.menu-toggle .hamburger-icon .hamburger-icon__line:first-child,.menu-toggle .hamburger-icon .hamburger-icon__line:nth-child(2),.menu-toggle .hamburger-icon .hamburger-icon__line:nth-child(3){transform:translateY(0)}.menu-toggle .hamburger-icon.is-active .hamburger-icon__line{background-color:var(--color-white)}.menu-toggle .hamburger-icon.is-active .hamburger-icon__line:first-child{transform:translateY(350%) rotate(135deg)}.menu-toggle .hamburger-icon.is-active .hamburger-icon__line:nth-child(2){opacity:0}.menu-toggle .hamburger-icon.is-active .hamburger-icon__line:nth-child(3){transform:translateY(-350%) rotate(45deg)}@media(max-width:1024px){.menu-toggle{display:block}}.navigation>ul{align-items:center;column-gap:min(1.6666666667vw,1.8rem);display:flex;margin-top:min(.4166666667vw,.45rem)}@media(max-width:1024px){.navigation>ul{align-items:start;column-gap:unset;flex-direction:column;row-gap:max(1.6666666667vw,1.8rem)}}.navigation>ul>li .link,.navigation>ul>li p.accent{position:relative;z-index:10}.navigation>ul>li.has-dropdown{display:flex;flex-direction:column;position:relative}.navigation>ul>li.has-dropdown p{cursor:pointer}.navigation>ul>li.has-dropdown:hover .dropdown{opacity:1;pointer-events:unset;-webkit-user-select:unset;user-select:unset}.navigation>ul>li.has-dropdown .dropdown{display:flex;flex-direction:column;opacity:0;pointer-events:none;position:absolute;transition:opacity .3s ease-in-out;-webkit-user-select:none;user-select:none}@media(max-width:1024px){.navigation>ul>li.has-dropdown .dropdown{background-color:unset;box-shadow:unset;display:block;opacity:1;pointer-events:unset;position:relative;top:unset;-webkit-user-select:unset;user-select:unset}}.navigation>ul>li.has-dropdown .dropdown>div:first-child{background-color:transparent;height:min(2.2222222222vw,2.4rem);width:100%}@media(max-width:1024px){.navigation>ul>li.has-dropdown .dropdown>div:first-child{display:none}}.navigation>ul>li.has-dropdown .dropdown>ul{background:var(--color-white);border-radius:.5rem;box-shadow:0 1rem 1.25rem rgba(5,29,61,.06);display:flex;flex-direction:column;gap:min(.5555555556vw,.6rem);padding:min(1.1111111111vw,1.2rem);position:relative;white-space:nowrap}@media(max-width:1024px){.navigation>ul>li.has-dropdown .dropdown>ul{background:transparent;box-shadow:unset;gap:max(.5555555556vw,.6rem);margin-left:max(1.1111111111vw,1.2rem);margin-top:max(1.1111111111vw,1.2rem);padding:unset}}.navigation.menu{display:flex;justify-content:space-between;width:100%}@media(max-width:1024px){.navigation.menu{display:none}}.navigation.mobile-menu{display:none;pointer-events:none;-webkit-user-select:none;user-select:none}@media(max-width:1024px){.navigation.mobile-menu{background-color:var(--color-blue-primary);bottom:0;color:var(--color-white);display:block;height:100vh;left:0;padding:4.25rem 2.5rem;pointer-events:unset;position:absolute;right:0;top:0;-webkit-user-select:unset;user-select:unset;width:100vw}}.preview-indicator{align-items:flex-end;display:flex;height:100vh;inset:0;justify-content:center;pointer-events:none;position:fixed;width:100vw;z-index:140}.preview-indicator__wrapper{align-items:center;background-color:var(--color-white);border:1px solid var(--color-blue-primary);border-radius:.375rem;color:var(--color-blue-primary);display:inline-flex;font-size:.625rem;font-weight:300;gap:.375rem;margin-bottom:1.5rem;padding:.5rem .75rem}.preview-indicator__wrapper svg{fill:var(--color-teal-normal);animation:none;background-color:var(--color-white);height:.5rem;transition:all 1s;width:.5rem}.preview-indicator__wrapper svg.is-loading{fill:var(--color-blue-primary);animation:pulse 1s infinite}.rich-text{display:flex;flex-direction:column;position:relative;row-gap:clamp(1.5rem,2.2222222222vw,2.4rem);white-space:pre-line;width:100%}.unpublished{background-color:#fffbeb;border-radius:1rem;margin-top:3rem;padding:1rem}.unpublished__wrapper{align-items:center;display:flex}.unpublished__wrapper__icon{flex-shrink:0}.unpublished__wrapper__icon svg{color:#b45309;height:1.5rem;width:1.5rem}.unpublished__wrapper__content{margin-left:.75rem}.unpublished__wrapper__content h3{margin-bottom:.25rem}.unpublished__wrapper__content h3,.unpublished__wrapper__content p{color:#b45309;font-size:clamp(.8125rem,.9027777778vw,.975rem)}.video__wrapper{height:100%;padding-top:56.25%;position:relative;width:100%}.video__iframe{bottom:0;height:100%;left:0;position:absolute;right:0;top:0;width:100%}.page-404{text-align:center}.page-404__wrapper{align-items:center;display:flex;flex-direction:column;gap:min(2.2222222222vw,2.4rem);margin:0 auto;max-width:min(66.6666666667vw,72rem)}.page-blog .blog-grid{column-gap:2.5rem;display:grid;grid-template-columns:repeat(2,1fr);row-gap:2.5rem}@media(max-width:768px){.page-blog .blog-grid{grid-template-columns:repeat(1,1fr)}}.page-404,.page-blog{padding:clamp(2.5rem,7.2222222222vw,7.8rem) clamp(2rem,8.3333333333vw,9rem) clamp(0rem,6.6666666667vw,7.2rem);row-gap:clamp(5rem,8.3333333333vw,9rem)}@media(max-width:768px){.page-404,.page-blog{padding-bottom:0}}.portable-text-highlight{border-radius:.25rem;padding:.25rem .5rem;position:relative}.portable-text-image{display:block;height:100%;margin:clamp(2rem,4.44vw,4rem) 0;position:relative;width:100%}.portable-text-link{display:inline-block;position:relative;text-decoration:underline}.portable-text-link:hover{text-decoration:none}.portable-text-quote{background-color:#f6f6f6;display:block;height:100%;margin:4rem 0;padding:3rem 4.5rem;position:relative;width:100%}@media(max-width:768px){.portable-text-quote{padding:4.5rem 2rem}}.portable-text-color{position:relative}.template-blog{width:100%}.template-blog,.template-blog__heading{display:flex;flex-direction:column;position:relative}.template-blog__heading{background:var(--color-white);margin:auto;max-width:clamp(64rem,71.1111111111vw,76.8rem);row-gap:1.5rem}@media(max-width:768px){.template-blog__heading{margin:0}}.template-blog__content{margin:0 auto;max-width:clamp(50rem,55.5555555556vw,60rem)}@media(max-width:768px){.template-blog__content{max-width:100%}}.template-blog__content h4{margin:1.75rem 0}.template-page{align-items:center;display:flex;flex-direction:column;position:relative}.template-page>section{align-items:center;display:flex;justify-content:center;width:100%}.template-project{align-items:center}.template-project,.template-project .project-header{display:flex;flex-direction:column;position:relative}.template-project .project-header{margin-right:auto;row-gap:var(--spacing-4);width:66.6666666667%}.template-project .project-header .project-description{color:var(--color-blue-primary);opacity:.5}@media(max-width:768px){.template-project .project-header{margin-bottom:calc(clamp(2.5rem,4.1666666667vw,4.5rem)*-1);width:100%}}.template-project>section{align-items:center;display:flex;justify-content:center;width:100%}.template-blog,.template-page,.template-project{padding:clamp(2.5rem,7.2222222222vw,7.8rem) clamp(2rem,8.3333333333vw,9rem) clamp(0rem,6.6666666667vw,7.2rem);row-gap:clamp(5rem,8.3333333333vw,9rem);width:100%}@media(max-width:768px){.template-blog,.template-page,.template-project{padding-bottom:0}}@font-face{font-family:swiper-icons;font-style:normal;font-weight:400;src:url("data:application/font-woff;charset=utf-8;base64, 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")}:root{--swiper-theme-color:#007aff}:host{display:block;margin-left:auto;margin-right:auto;position:relative;z-index:1}.swiper{display:block;list-style:none;margin-left:auto;margin-right:auto;overflow:hidden;padding:0;position:relative;z-index:1}.swiper-vertical>.swiper-wrapper{flex-direction:column}.swiper-wrapper{box-sizing:content-box;display:flex;height:100%;position:relative;transition-property:transform;transition-timing-function:var(--swiper-wrapper-transition-timing-function,initial);width:100%;z-index:1}.swiper-android .swiper-slide,.swiper-ios .swiper-slide,.swiper-wrapper{transform:translateZ(0)}.swiper-horizontal{touch-action:pan-y}.swiper-vertical{touch-action:pan-x}.swiper-slide{display:block;flex-shrink:0;height:100%;position:relative;transition-property:transform;width:100%}.swiper-slide-invisible-blank{visibility:hidden}.swiper-autoheight,.swiper-autoheight .swiper-slide{height:auto}.swiper-autoheight .swiper-wrapper{align-items:flex-start;transition-property:transform,height}.swiper-backface-hidden .swiper-slide{backface-visibility:hidden;transform:translateZ(0)}.swiper-3d.swiper-css-mode .swiper-wrapper{perspective:1200px}.swiper-3d .swiper-wrapper{transform-style:preserve-3d}.swiper-3d{perspective:1200px}.swiper-3d .swiper-cube-shadow,.swiper-3d .swiper-slide{transform-style:preserve-3d}.swiper-css-mode>.swiper-wrapper{-ms-overflow-style:none;overflow:auto;scrollbar-width:none}.swiper-css-mode>.swiper-wrapper::-webkit-scrollbar{display:none}.swiper-css-mode>.swiper-wrapper>.swiper-slide{scroll-snap-align:start start}.swiper-css-mode.swiper-horizontal>.swiper-wrapper{scroll-snap-type:x mandatory}.swiper-css-mode.swiper-vertical>.swiper-wrapper{scroll-snap-type:y mandatory}.swiper-css-mode.swiper-free-mode>.swiper-wrapper{scroll-snap-type:none}.swiper-css-mode.swiper-free-mode>.swiper-wrapper>.swiper-slide{scroll-snap-align:none}.swiper-css-mode.swiper-centered>.swiper-wrapper:before{content:"";flex-shrink:0;order:9999}.swiper-css-mode.swiper-centered>.swiper-wrapper>.swiper-slide{scroll-snap-align:center center;scroll-snap-stop:always}.swiper-css-mode.swiper-centered.swiper-horizontal>.swiper-wrapper>.swiper-slide:first-child{margin-inline-start:var(--swiper-centered-offset-before)}.swiper-css-mode.swiper-centered.swiper-horizontal>.swiper-wrapper:before{height:100%;min-height:1px;width:var(--swiper-centered-offset-after)}.swiper-css-mode.swiper-centered.swiper-vertical>.swiper-wrapper>.swiper-slide:first-child{margin-block-start:var(--swiper-centered-offset-before)}.swiper-css-mode.swiper-centered.swiper-vertical>.swiper-wrapper:before{height:var(--swiper-centered-offset-after);min-width:1px;width:100%}.swiper-3d .swiper-slide-shadow,.swiper-3d .swiper-slide-shadow-bottom,.swiper-3d .swiper-slide-shadow-left,.swiper-3d .swiper-slide-shadow-right,.swiper-3d .swiper-slide-shadow-top{height:100%;left:0;pointer-events:none;position:absolute;top:0;width:100%;z-index:10}.swiper-3d .swiper-slide-shadow{background:rgba(0,0,0,.15)}.swiper-3d .swiper-slide-shadow-left{background-image:linear-gradient(270deg,rgba(0,0,0,.5),transparent)}.swiper-3d .swiper-slide-shadow-right{background-image:linear-gradient(90deg,rgba(0,0,0,.5),transparent)}.swiper-3d .swiper-slide-shadow-top{background-image:linear-gradient(0deg,rgba(0,0,0,.5),transparent)}.swiper-3d .swiper-slide-shadow-bottom{background-image:linear-gradient(180deg,rgba(0,0,0,.5),transparent)}.swiper-lazy-preloader{border:4px solid var(--swiper-preloader-color,var(--swiper-theme-color));border-radius:50%;border-top:4px solid transparent;box-sizing:border-box;height:42px;left:50%;margin-left:-21px;margin-top:-21px;position:absolute;top:50%;transform-origin:50%;width:42px;z-index:10}.swiper-watch-progress .swiper-slide-visible .swiper-lazy-preloader,.swiper:not(.swiper-watch-progress) .swiper-lazy-preloader{animation:swiper-preloader-spin 1s linear infinite}.swiper-lazy-preloader-white{--swiper-preloader-color:#fff}.swiper-lazy-preloader-black{--swiper-preloader-color:#000}@keyframes swiper-preloader-spin{0%{transform:rotate(0deg)}to{transform:rotate(1turn)}}:root{--swiper-navigation-size:44px}.swiper-button-next,.swiper-button-prev{align-items:center;color:var(--swiper-navigation-color,var(--swiper-theme-color));cursor:pointer;display:flex;height:var(--swiper-navigation-size);justify-content:center;margin-top:calc(0px - var(--swiper-navigation-size)/2);position:absolute;top:var(--swiper-navigation-top-offset,50%);width:calc(var(--swiper-navigation-size)/44*27);z-index:10}.swiper-button-next.swiper-button-disabled,.swiper-button-prev.swiper-button-disabled{cursor:auto;opacity:.35;pointer-events:none}.swiper-button-next.swiper-button-hidden,.swiper-button-prev.swiper-button-hidden{cursor:auto;opacity:0;pointer-events:none}.swiper-navigation-disabled .swiper-button-next,.swiper-navigation-disabled .swiper-button-prev{display:none!important}.swiper-button-next svg,.swiper-button-prev svg{height:100%;object-fit:contain;transform-origin:center;width:100%}.swiper-rtl .swiper-button-next svg,.swiper-rtl .swiper-button-prev svg{transform:rotate(180deg)}.swiper-button-prev,.swiper-rtl .swiper-button-next{left:var(--swiper-navigation-sides-offset,10px);right:auto}.swiper-button-lock{display:none}.swiper-button-next:after,.swiper-button-prev:after{font-family:swiper-icons;font-size:var(--swiper-navigation-size);font-variant:normal;letter-spacing:0;line-height:1;text-transform:none!important}.swiper-button-prev:after,.swiper-rtl .swiper-button-next:after{content:"prev"}.swiper-button-next,.swiper-rtl .swiper-button-prev{left:auto;right:var(--swiper-navigation-sides-offset,10px)}.swiper-button-next:after,.swiper-rtl .swiper-button-prev:after{content:"next"}.swiper-pagination{position:absolute;text-align:center;transform:translateZ(0);transition:opacity .3s;z-index:10}.swiper-pagination.swiper-pagination-hidden{opacity:0}.swiper-pagination-disabled>.swiper-pagination,.swiper-pagination.swiper-pagination-disabled{display:none!important}.swiper-horizontal>.swiper-pagination-bullets,.swiper-pagination-bullets.swiper-pagination-horizontal,.swiper-pagination-custom,.swiper-pagination-fraction{bottom:var(--swiper-pagination-bottom,8px);left:0;top:var(--swiper-pagination-top,auto);width:100%}.swiper-pagination-bullets-dynamic{font-size:0;overflow:hidden}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet{position:relative;transform:scale(.33)}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active,.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active-main{transform:scale(1)}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active-prev{transform:scale(.66)}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active-prev-prev{transform:scale(.33)}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active-next{transform:scale(.66)}.swiper-pagination-bullets-dynamic .swiper-pagination-bullet-active-next-next{transform:scale(.33)}.swiper-pagination-bullet{background:var(--swiper-pagination-bullet-inactive-color,#000);border-radius:var(--swiper-pagination-bullet-border-radius,50%);display:inline-block;height:var(--swiper-pagination-bullet-height,var(--swiper-pagination-bullet-size,8px));opacity:var(--swiper-pagination-bullet-inactive-opacity,.2);width:var(--swiper-pagination-bullet-width,var(--swiper-pagination-bullet-size,8px))}button.swiper-pagination-bullet{-webkit-appearance:none;appearance:none;border:none;box-shadow:none;margin:0;padding:0}.swiper-pagination-clickable .swiper-pagination-bullet{cursor:pointer}.swiper-pagination-bullet:only-child{display:none!important}.swiper-pagination-bullet-active{background:var(--swiper-pagination-color,var(--swiper-theme-color));opacity:var(--swiper-pagination-bullet-opacity,1)}.swiper-pagination-vertical.swiper-pagination-bullets,.swiper-vertical>.swiper-pagination-bullets{left:var(--swiper-pagination-left,auto);right:var(--swiper-pagination-right,8px);top:50%;transform:translate3d(0,-50%,0)}.swiper-pagination-vertical.swiper-pagination-bullets .swiper-pagination-bullet,.swiper-vertical>.swiper-pagination-bullets .swiper-pagination-bullet{display:block;margin:var(--swiper-pagination-bullet-vertical-gap,6px) 0}.swiper-pagination-vertical.swiper-pagination-bullets.swiper-pagination-bullets-dynamic,.swiper-vertical>.swiper-pagination-bullets.swiper-pagination-bullets-dynamic{top:50%;transform:translateY(-50%);width:8px}.swiper-pagination-vertical.swiper-pagination-bullets.swiper-pagination-bullets-dynamic .swiper-pagination-bullet,.swiper-vertical>.swiper-pagination-bullets.swiper-pagination-bullets-dynamic .swiper-pagination-bullet{display:inline-block;transition:transform .2s,top .2s}.swiper-horizontal>.swiper-pagination-bullets .swiper-pagination-bullet,.swiper-pagination-horizontal.swiper-pagination-bullets .swiper-pagination-bullet{margin:0 var(--swiper-pagination-bullet-horizontal-gap,4px)}.swiper-horizontal>.swiper-pagination-bullets.swiper-pagination-bullets-dynamic,.swiper-pagination-horizontal.swiper-pagination-bullets.swiper-pagination-bullets-dynamic{left:50%;transform:translateX(-50%);white-space:nowrap}.swiper-horizontal>.swiper-pagination-bullets.swiper-pagination-bullets-dynamic .swiper-pagination-bullet,.swiper-pagination-horizontal.swiper-pagination-bullets.swiper-pagination-bullets-dynamic .swiper-pagination-bullet{transition:transform .2s,left .2s}.swiper-horizontal.swiper-rtl>.swiper-pagination-bullets-dynamic .swiper-pagination-bullet{transition:transform .2s,right .2s}.swiper-pagination-fraction{color:var(--swiper-pagination-fraction-color,inherit)}.swiper-pagination-progressbar{background:var(--swiper-pagination-progressbar-bg-color,rgba(0,0,0,.25));position:absolute}.swiper-pagination-progressbar .swiper-pagination-progressbar-fill{background:var(--swiper-pagination-color,var(--swiper-theme-color));height:100%;left:0;position:absolute;top:0;transform:scale(0);transform-origin:left top;width:100%}.swiper-rtl .swiper-pagination-progressbar .swiper-pagination-progressbar-fill{transform-origin:right top}.swiper-horizontal>.swiper-pagination-progressbar,.swiper-pagination-progressbar.swiper-pagination-horizontal,.swiper-pagination-progressbar.swiper-pagination-vertical.swiper-pagination-progressbar-opposite,.swiper-vertical>.swiper-pagination-progressbar.swiper-pagination-progressbar-opposite{height:var(--swiper-pagination-progressbar-size,4px);left:0;top:0;width:100%}.swiper-horizontal>.swiper-pagination-progressbar.swiper-pagination-progressbar-opposite,.swiper-pagination-progressbar.swiper-pagination-horizontal.swiper-pagination-progressbar-opposite,.swiper-pagination-progressbar.swiper-pagination-vertical,.swiper-vertical>.swiper-pagination-progressbar{height:100%;left:0;top:0;width:var(--swiper-pagination-progressbar-size,4px)}.swiper-pagination-lock{display:none}</style><link rel="preconnect" href="https://cdn.sanity.io"/><style>.gatsby-image-wrapper{position:relative;overflow:hidden}.gatsby-image-wrapper picture.object-fit-polyfill{position:static!important}.gatsby-image-wrapper img{bottom:0;height:100%;left:0;margin:0;max-width:none;padding:0;position:absolute;right:0;top:0;width:100%;object-fit:cover}.gatsby-image-wrapper [data-main-image]{opacity:0;transform:translateZ(0);transition:opacity .25s linear;will-change:opacity}.gatsby-image-wrapper-constrained{display:inline-block;vertical-align:top}</style><noscript><style>.gatsby-image-wrapper noscript [data-main-image]{opacity:1!important}.gatsby-image-wrapper [data-placeholder-image]{opacity:0!important}</style></noscript><script type="module">const e="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;e&&document.body.addEventListener("load",(function(e){const t=e.target;if(void 0===t.dataset.mainImage)return;if(void 0===t.dataset.gatsbyImageSsr)return;let a=null,n=t;for(;null===a&&n;)void 0!==n.parentNode.dataset.gatsbyImageWrapper&&(a=n.parentNode),n=n.parentNode;const o=a.querySelector("[data-placeholder-image]"),r=new Image;r.src=t.currentSrc,r.decode().catch((()=>{})).then((()=>{t.style.opacity=1,o&&(o.style.opacity=0,o.style.transition="opacity 500ms linear")}))}),!0);</script><link rel="icon" href="/favicon-32x32.png?v=9eecadc2df0354c34bf017d1571c0704" type="image/png"/><link rel="icon" href="/favicon.svg?v=9eecadc2df0354c34bf017d1571c0704" type="image/svg+xml"/><link rel="manifest" href="/manifest.webmanifest" crossorigin="anonymous"/><link rel="apple-touch-icon" sizes="48x48" href="/icons/icon-48x48.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="72x72" href="/icons/icon-72x72.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="96x96" href="/icons/icon-96x96.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="144x144" href="/icons/icon-144x144.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="192x192" href="/icons/icon-192x192.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="256x256" href="/icons/icon-256x256.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="384x384" href="/icons/icon-384x384.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="apple-touch-icon" sizes="512x512" href="/icons/icon-512x512.png?v=9eecadc2df0354c34bf017d1571c0704"/><link rel="sitemap" type="application/xml" href="/sitemap-index.xml"/><script data-gatsby="web-vitals-polyfill"> !function(){var e,t,n,i,r={passive:!0,capture:!0},a=new Date,o=function(){i=[],t=-1,e=null,f(addEventListener)},c=function(i,r){e||(e=r,t=i,n=new Date,f(removeEventListener),u())},u=function(){if(t>=0&&t<n-a){var r={entryType:"first-input",name:e.type,target:e.target,cancelable:e.cancelable,startTime:e.timeStamp,processingStart:e.timeStamp+t};i.forEach((function(e){e(r)})),i=[]}},s=function(e){if(e.cancelable){var t=(e.timeStamp>1e12?new Date:performance.now())-e.timeStamp;"pointerdown"==e.type?function(e,t){var n=function(){c(e,t),a()},i=function(){a()},a=function(){removeEventListener("pointerup",n,r),removeEventListener("pointercancel",i,r)};addEventListener("pointerup",n,r),addEventListener("pointercancel",i,r)}(t,e):c(t,e)}},f=function(e){["mousedown","keydown","touchstart","pointerdown"].forEach((function(t){return e(t,s,r)}))},p="hidden"===document.visibilityState?0:1/0;addEventListener("visibilitychange",(function e(t){"hidden"===document.visibilityState&&(p=t.timeStamp,removeEventListener("visibilitychange",e,!0))}),!0);o(),self.webVitals={firstInputPolyfill:function(e){i.push(e),u()},resetFirstInputPolyfill:o,get firstHiddenTime(){return p}}}(); </script><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl+'';f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-W32VP5M5');</script><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="dns-prefetch" href="https://www.googletagmanager.com"/><title id="title" data-gatsby-head="true">Blog | Sixzero</title><link id="favicon" rel="icon" href="https://cdn.sanity.io/images/b5rm9tf1/production/25fe5ed61255a9d30a152e2b7e039259e94361af-132x132.svg" data-gatsby-head="true"/></head><body><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W32VP5M5" height="0" width="0" style="display: none; visibility: hidden" aria-hidden="true"></iframe></noscript><div id="___gatsby"><div style="outline:none" tabindex="-1" id="gatsby-focus-wrapper"><button aria-label="toggle mobile menu" class="menu-toggle"><span class="sr-only">Open menu</span><span class="hamburger-icon"><span class="hamburger-icon__line"></span><span class="hamburger-icon__line"></span><span class="hamburger-icon__line"></span></span></button><nav class="navigation mobile-menu"><ul><li><a aria-current="page" class="link accent" href="/">Home</a></li><li class="has-dropdown"><p class="accent">Services</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/ux-ui-design/">UX/UI design</a></li><li><a class="link text-normal" href="/ux-research/">User research</a></li><li><a class="link text-normal" href="/staff-augmentation/">Staff augmentation</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Case studies</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/projects/squadcast/">SquadCast</a></li><li><a class="link text-normal" href="/projects/wizebank/">Wizebank</a></li><li><a class="link text-normal" href="/projects/yave/">Yave</a></li><li><a class="link text-normal" href="/projects/ftsy/">FTSY</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Resources</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/blog/">Blog</a></li><li><a class="link text-normal" href="/startusertesting/">E-book</a></li></ul></nav></li><li><a class="link accent" href="/about/">About</a></li><li><a class="link accent" href="/contact/">Contact us</a></li></ul></nav><div class="body-content"><header class="header"><a class="logo" href="/"><img src="/images/sixzero-logo-dark.svg" alt="Sixzero logo" width="152" height="24"/></a><nav class="navigation menu"><ul><li class="has-dropdown"><p class="accent">Services</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/ux-ui-design/">UX/UI design</a></li><li><a class="link text-normal" href="/ux-research/">User research</a></li><li><a class="link text-normal" href="/staff-augmentation/">Staff augmentation</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Case studies</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/projects/squadcast/">SquadCast</a></li><li><a class="link text-normal" href="/projects/wizebank/">Wizebank</a></li><li><a class="link text-normal" href="/projects/yave/">Yave</a></li><li><a class="link text-normal" href="/projects/ftsy/">FTSY</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Resources</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/blog/">Blog</a></li><li><a class="link text-normal" href="/startusertesting/">E-book</a></li></ul></nav></li><li><a class="link accent" href="/about/">About</a></li></ul><a class="btn btn-header" href="/contact/"><span>Contact us</span></a></nav></header><main class="main"><div class="page-blog"><ul class="blog-grid"><li><a class="card card--post" href="/blog/how-can-ux-help-conversion-rate/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #9: How can better UX increase my conversion rate?</h2><p class="published text-small text-grey-normal">Published <time dateTime="March 9, 2022">March 9, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/ux-design-conversion-rate-optimization/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/609718aed2bdc85eb3761ad9926d72b7b716d993-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/609718aed2bdc85eb3761ad9926d72b7b716d993-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/609718aed2bdc85eb3761ad9926d72b7b716d993-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/609718aed2bdc85eb3761ad9926d72b7b716d993-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/609718aed2bdc85eb3761ad9926d72b7b716d993-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">UX Design and Conversion Rate Optimization: How to master this dynamic duo</h2><p class="published text-small text-grey-normal">Published <time dateTime="March 8, 2022">March 8, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-write-ux-ui-design-principles/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #8: How do I get buy-in from my boss / team / client for my UX/UI design ideas?</h2><p class="published text-small text-grey-normal">Published <time dateTime="March 7, 2022">March 7, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/handle-changing-ux-ui-design-requirements/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #5: How should I handle changing UX/UI design requirements?</h2><p class="published text-small text-grey-normal">Published <time dateTime="February 15, 2022">February 15, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-write-ux-design-brief/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/1f0e70aa9de916db249b16c1d4923de1840d8678-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/1f0e70aa9de916db249b16c1d4923de1840d8678-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/1f0e70aa9de916db249b16c1d4923de1840d8678-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/1f0e70aa9de916db249b16c1d4923de1840d8678-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/1f0e70aa9de916db249b16c1d4923de1840d8678-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">Design the right thing first: How to write a UX design brief</h2><p class="published text-small text-grey-normal">Published <time dateTime="February 14, 2022">February 14, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/perfect-ui-is-pointless-without-great-ux/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/14f96c676c5896001c92adaa5c2ddf401bc70e42-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/14f96c676c5896001c92adaa5c2ddf401bc70e42-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/14f96c676c5896001c92adaa5c2ddf401bc70e42-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/14f96c676c5896001c92adaa5c2ddf401bc70e42-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/14f96c676c5896001c92adaa5c2ddf401bc70e42-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">Perfect UI is pointless without great UX</h2><p class="published text-small text-grey-normal">Published <time dateTime="January 14, 2022">January 14, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-stop-defending-and-start-presenting-your-work/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAJABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYCBAf/xAAmEAAABQEGBwAAAAAAAAAAAAAAAQIDBAYFBxETYbEhIzQ1UXJ0/8QAFQEBAQAAAAAAAAAAAAAAAAAABAD/xAAbEQADAQADAQAAAAAAAAAAAAABAhEAAwRBof/aAAwDAQACEQMRAD8AQLoYr8molrZySZQjm5iceGmocrYspiW9UkaemOTqmyejLTgWCSCVdb1E70LcXKs7g78x7hvOpZoDNdRlWsRfPmztRJIzLwAQAFXE3//Z" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/03ffe8db082e0c8aa55658a8c9bcfb71a2ccdae1-1700x763.jpg?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/03ffe8db082e0c8aa55658a8c9bcfb71a2ccdae1-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/03ffe8db082e0c8aa55658a8c9bcfb71a2ccdae1-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/03ffe8db082e0c8aa55658a8c9bcfb71a2ccdae1-1700x763.jpg?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/03ffe8db082e0c8aa55658a8c9bcfb71a2ccdae1-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">How to stop defending and start presenting your design work</h2><p class="published text-small text-grey-normal">Published <time dateTime="January 13, 2022">January 13, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/forget-what-you-know-about-being-a-great-designer/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/daf01464b7a4631ea513d4986544d4e0a242008a-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/daf01464b7a4631ea513d4986544d4e0a242008a-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/daf01464b7a4631ea513d4986544d4e0a242008a-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/daf01464b7a4631ea513d4986544d4e0a242008a-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/daf01464b7a4631ea513d4986544d4e0a242008a-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">Forget what you know about being a great designer</h2><p class="published text-small text-grey-normal">Published <time dateTime="January 4, 2022">January 4, 2022</time></p></div></a></li><li><a class="card card--post" href="/blog/yave-ux-design-case-study/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/871c3d433d4cdef34a4d163b25deaed89393a2fc-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/871c3d433d4cdef34a4d163b25deaed89393a2fc-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/871c3d433d4cdef34a4d163b25deaed89393a2fc-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/871c3d433d4cdef34a4d163b25deaed89393a2fc-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/871c3d433d4cdef34a4d163b25deaed89393a2fc-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">Unestablished and Unpolished: Our Experience Collaborating in a Pandemic</h2><p class="excerpt text-small">Yave has re-imagined the brand recognition and buying experience that consumers have when they purchase from independently owned shops.</p><p class="published text-small text-grey-normal">Published <time dateTime="November 22, 2021">November 22, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/ux-is-more-important-than-ui/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #7: Does my app need perfect UI design to be successful?</h2><p class="published text-small text-grey-normal">Published <time dateTime="November 19, 2021">November 19, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-be-a-great-ux-ui-designer/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #6: Why do I look at other people's UX/UI design work and doubt myself?</h2><p class="published text-small text-grey-normal">Published <time dateTime="November 19, 2021">November 19, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/ux-ui-design-risks/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #4: Does my design work have to be new and risky to be great?</h2><p class="published text-small text-grey-normal">Published <time dateTime="August 13, 2021">August 13, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/4-fallacies-of-great-design/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="3400" height="1526" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?rect=0,1,3400,1525&w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?w=1440&q=75&fit=max&auto=format&dpr=1.5 2160w,https://cdn.sanity.io/images/b5rm9tf1/production/ff7bb0a3949b3554a596fefab5f0ea0d34657ad9-3400x1526.png?w=1440&q=75&fit=max&auto=format&dpr=2 2880w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="3400" height="1526"/></picture></figure></div><div class="card-copy"><h2 class="h6">Can we get over these 4 fallacies of great design already?</h2><p class="published text-small text-grey-normal">Published <time dateTime="August 12, 2021">August 12, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/everyones-favorite-ux-ui-designer/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAIAAAC9o5sfAAAACXBIWXMAAAsTAAALEwEAmpwYAAACEElEQVQokU3Qy2oTUQDG8XkJ124EUXChEQQXrtwJbrtRi5S6EHEjFIpFUGluVsWiLhrSQppJ06apiUaStIZMS5N2kukknSRzy5mZpJl7Lp1zJg8gUQQf4Mf/48OQpSBDHKksDWrh6n6gVPDTpQBTCTBVX41cqZO01BipPFRZR+WgLiJLGQ9646E2HmqYo/NQ50caX2xVZr9v39rEb/zY8WRSnnTy+k7ifj6zQe1r5M8hsTmkcrDbQFbnP2zw0GxDE5TZkwfJ+MXV0CU8cm0rdhmPXAiHrsSjwdy2GPFqwSdG1HvOll27Mx6cjQeqO1AxZMvIVlxb4eTmy2Lu7retZ3sZf+nXbDZ1dXXlZmTtUzYB1r2m77EdeQu5I9fuuv0usjvQkjFkd5AlIxPoZ2yaOV4+Lu62yGqbDhzs3kvEnmbTqfJeKx8V4x9BPtprkUNNhCaAhugYAgYNAI021IVzlet1mkA+1bvNhlT/Sh18IIlkhVhL4ovLwTdLi97PS5FtnG+Sji5OiAkwqAtQFxyNc/78iTSu32MPRXqjQVKgRlHE/HvfnUcPPVNTt6enX7zz03QJWRKyZGgpmKPx/yTraBzUBbPHERyVYY4UuQ6a5RAefv56YWZ+bubVwpfYutRmXFuBpgRNCfsbhBPGT1YY7ZEmSDIjAtrqMH1l4k9PiEqFKBwWakxloImuBZAlu3b3NwPKofyw+D/3AAAAAElFTkSuQmCC" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #3: How do I become a UX/UI designer everyone loves working with?</h2><p class="published text-small text-grey-normal">Published <time dateTime="June 3, 2021">June 3, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-design-confidently-without-ever-being-the-expert/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/jpeg;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/a77bf237df1301e2da73392555d8208826a16513-1700x763.jpg?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/a77bf237df1301e2da73392555d8208826a16513-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/a77bf237df1301e2da73392555d8208826a16513-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/a77bf237df1301e2da73392555d8208826a16513-1700x763.jpg?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/a77bf237df1301e2da73392555d8208826a16513-1700x763.jpg?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">How to design confidently without ever being the expert</h2><p class="published text-small text-grey-normal">Published <time dateTime="June 2, 2021">June 2, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/build-an-app-without-a-ux-designer/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #2: Can I build a great product or app without a UX/UI designer?</h2><p class="published text-small text-grey-normal">Published <time dateTime="May 7, 2021">May 7, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-design-without-a-designer/"><div class="card-image"></div><div class="card-copy"><h2 class="h6">How to Design without a Designer</h2><p class="published text-small text-grey-normal">Published <time dateTime="May 6, 2021">May 6, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/is-ux-research-worth-it/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/4ed8d8958a40b9f9035883db45cf75bf84ce9f3d-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">QA #1: How do I convince my boss / team / client that UX research is worth it?</h2><p class="published text-small text-grey-normal">Published <time dateTime="May 4, 2021">May 4, 2021</time></p></div></a></li><li><a class="card card--post" href="/blog/how-to-overcome-8-common-objections-to-ux-research/"><div class="card-image"><figure class="gatsby-image"><picture style="--ratio:0.44882352941176473"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="1700" height="763" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/6c8060bb56b147248951fcf208b2f911924ca9c5-1700x763.png?w=1440&h=646&q=75&fit=max&auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/6c8060bb56b147248951fcf208b2f911924ca9c5-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/6c8060bb56b147248951fcf208b2f911924ca9c5-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=0.75 1080w,https://cdn.sanity.io/images/b5rm9tf1/production/6c8060bb56b147248951fcf208b2f911924ca9c5-1700x763.png?w=1440&q=75&fit=max&auto=format 1440w,https://cdn.sanity.io/images/b5rm9tf1/production/6c8060bb56b147248951fcf208b2f911924ca9c5-1700x763.png?w=1440&q=75&fit=max&auto=format&dpr=2 1700w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="1700" height="763"/></picture></figure></div><div class="card-copy"><h2 class="h6">How to Overcome 8 Common Objections to UX Research</h2><p class="excerpt text-small">Whether you’re fresh into the ideation stage of a new business or you’re working on the next big feature, it’s important to have a clear understanding of your users’ experience.</p><p class="published text-small text-grey-normal">Published <time dateTime="May 3, 2021">May 3, 2021</time></p></div></a></li></ul></div><footer class="footer"><nav class="navigation menu"><ul><li class="has-dropdown"><p class="accent">Services</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/ux-ui-design/">UX/UI design</a></li><li><a class="link text-normal" href="/ux-research/">User reseach</a></li><li><a class="link text-normal" href="/staff-augmentation/">Staff augmentation</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Case studies</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/projects/squadcast/">SquadCast</a></li><li><a class="link text-normal" href="/projects/wizebank/">Wizebank</a></li><li><a class="link text-normal" href="/projects/yave/">Yave</a></li><li><a class="link text-normal" href="/projects/ftsy/">FTSY</a></li></ul></nav></li><li class="has-dropdown"><p class="accent">Resources</p><nav class="dropdown"><div></div><ul><li><a class="link text-normal" href="/blog/">Blog</a></li><li><a class="link text-normal" href="/startusertesting/">E-book</a></li></ul></nav></li><li><a class="link accent" href="/about/">About</a></li><li><a class="link accent" href="/contact/">Contact</a></li></ul></nav><p class="footnote"><span>© 2024 Sixzero</span><span> - </span><a href="mailto:hello@sixzero.co" target="_blank" rel="noreferrer">hello@sixzero.co</a></p></footer></main></div></div><div id="gatsby-announcer" style="position:absolute;top:0;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border:0" aria-live="assertive" aria-atomic="true"></div></div><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-RBEC5SD1B4"></script><script> if(true) { window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-RBEC5SD1B4', {"send_page_view":false}); } </script><script id="gatsby-script-loader">/*<![CDATA[*/window.pagePath="/blog/";/*]]>*/</script> <script id="gatsby-chunk-mapping" > window.___chunkMapping="{\"app\":[\"/app-a858d610189a29cf8a93.js\"],\"component---cache-caches-gatsby-plugin-offline-app-shell-js\":[\"/component---cache-caches-gatsby-plugin-offline-app-shell-js-bb215724b527a068eca2.js\"],\"component---src-pages-404-jsx\":[\"/component---src-pages-404-jsx-517f08d2aa08ea1e99b2.js\"],\"component---src-pages-blog-index-jsx\":[\"/component---src-pages-blog-index-jsx-a1f4f2354a1d5fae0c14.js\"],\"component---src-pages-blog-sanity-blog-slug-current-jsx\":[\"/component---src-pages-blog-sanity-blog-slug-current-jsx-f9e808d0d127d16b3d32.js\"],\"component---src-pages-projects-sanity-project-slug-current-jsx\":[\"/component---src-pages-projects-sanity-project-slug-current-jsx-fcca314c2d4af8682e67.js\"],\"component---src-pages-sanity-page-slug-current-jsx\":[\"/component---src-pages-sanity-page-slug-current-jsx-970dc6dbe5a35dab0e57.js\"],\"slice---src-components-blocks-case-study-jsx\":[\"/slice---src-components-blocks-case-study-jsx-902ddcff428d3c6ff23f.js\"],\"slice---src-components-blocks-contact-callout-jsx\":[\"/slice---src-components-blocks-contact-callout-jsx-0d6dc90b16d9ca00516a.js\"],\"slice---src-components-blocks-contact-form-jsx\":[\"/slice---src-components-blocks-contact-form-jsx-e8fb6808b3327fb24d60.js\"],\"slice---src-components-blocks-content-jsx\":[\"/slice---src-components-blocks-content-jsx-5ad79c8e57a096f92975.js\"],\"slice---src-components-blocks-header-jsx\":[\"/slice---src-components-blocks-header-jsx-960f30e5f864d0a3801e.js\"],\"slice---src-components-blocks-logos-jsx\":[\"/slice---src-components-blocks-logos-jsx-e01be00a352895bcc69e.js\"],\"slice---src-components-blocks-media-columns-jsx\":[\"/slice---src-components-blocks-media-columns-jsx-89073415847ada7b75c0.js\"],\"slice---src-components-blocks-media-grid-jsx\":[\"/slice---src-components-blocks-media-grid-jsx-d733b6a35df7f50fb6d4.js\"],\"slice---src-components-blocks-media-section-jsx\":[\"/slice---src-components-blocks-media-section-jsx-5ab5f333736724600db4.js\"],\"slice---src-components-blocks-multi-section-jsx\":[\"/slice---src-components-blocks-multi-section-jsx-8406b85623affed3b91c.js\"],\"slice---src-components-blocks-next-project-jsx\":[\"/slice---src-components-blocks-next-project-jsx-d2eb87bb326a5ebcd886.js\"],\"slice---src-components-blocks-ordered-list-jsx\":[\"/slice---src-components-blocks-ordered-list-jsx-634692d5b923b089bd55.js\"],\"slice---src-components-blocks-project-info-jsx\":[\"/slice---src-components-blocks-project-info-jsx-bf6729e2c25f3a510b5e.js\"],\"slice---src-components-blocks-testimonial-jsx\":[\"/slice---src-components-blocks-testimonial-jsx-2c8c501b735d8d5a726d.js\"],\"slice---src-components-blocks-testimonials-jsx\":[\"/slice---src-components-blocks-testimonials-jsx-827f14f16d3255eb5f8a.js\"],\"slice---src-components-blocks-text-and-media-jsx\":[\"/slice---src-components-blocks-text-and-media-jsx-62ec1a6ce2367b94a596.js\"],\"slice---src-components-blocks-three-column-section-jsx\":[\"/slice---src-components-blocks-three-column-section-jsx-435f43a8181ef03f8e19.js\"],\"slice---src-components-footer-navigation-jsx\":[\"/slice---src-components-footer-navigation-jsx-fa697f94dc91776b4260.js\"],\"slice---src-components-header-navigation-jsx\":[\"/slice---src-components-header-navigation-jsx-06088e0eb0525b93a3d0.js\"],\"slice---src-components-mobile-navigation-jsx\":[\"/slice---src-components-mobile-navigation-jsx-63cf602b6cff3356810a.js\"]}"; </script> <script>window.___webpackCompilationHash="49e3e1875f6b868f29c8";</script><script src="/webpack-runtime-5487bf145675e618e14e.js" async></script><script src="/app-a858d610189a29cf8a93.js" async></script></body></html>