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container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_a4b6b2f81165005b10361a78112ee4a0" class="block-ie-page-header ie-overflow-mode valign--center horizontal " style="margin-bottom: 100px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/es/productos/" title="Productos">Productos</a></div> <div class="block-header"> <h1>Canales y formatos</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p><span style="font-weight: 400">Crea una experiencia digital ininterrumpida que atraiga a audiencias con distintos dispositivos, canales y formatos de anuncio.</span></p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image ie-overflow-mode"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-5.png" alt="CHANNELS_RBG" /> </div> <div class="alternate-block-text d-md-none"> <p><span style="font-weight: 400">Crea una experiencia digital ininterrumpida que atraiga a audiencias con distintos dispositivos, canales y formatos de anuncio.</span></p> </div> </div> </div> </div> </div> <div id="block_09e4d1d7e1b3e88d2de54f35f5e33bc7" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/index-UI-login-screen-3200x1800-1-5.png" alt="Pantalla de inicio de sesi贸n de Index Exchange" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Accede a un exchange con el que podr谩s potenciar cualquier formato de anuncio en todo tipo de dispositivos</h2> </div> <div class="content"> <p><span style="font-weight: 400">La atenci贸n de los consumidores est谩 m谩s fragmentada que nunca. La comunidad de editores est谩 adoptando canales nuevos y cada vez hay m谩s formatos de anuncio con capacidad program谩tica.</span></p> <p><span style="font-weight: 400">Es necesario usar una combinaci贸n id贸nea de estos canales y formatos para guiar el recorrido del grupo de consumidores hacia la compra. Por ello, hemos creado un marketplace de confianza en el que se priorizan la eficiencia y la transparencia en todos los canales.</span></p> </div> </div> </div> </div> </div> <div id="block_c89a14324e6d734da8f5396bac7b8882" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Nuestro enfoque de plataforma omnicanal</h2><p><span style="font-weight: 400">Permitimos que las partes vendedora y compradora realicen transacciones con todo tipo de formatos de anuncio program谩ticos desde una misma plataforma.</span></p> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Nuestro enfoque de plataforma omnicanal</h2><p><span style="font-weight: 400">Permitimos que las partes vendedora y compradora realicen transacciones con todo tipo de formatos de anuncio program谩ticos desde una misma plataforma.</span></p> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/CONNECTEDTV-2-1-5.png" alt="Ilustraci贸n del canal CTV" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Connected TV (CTV)</h3><p><span style="font-weight: 400">Atrae la atenci贸n de los espectadores con anuncios de v铆deo que se muestran durante las pausas de televisi贸n en streaming, como series de televisi贸n a trav茅s de Internet, pel铆culas y deportes en directo.</span></p> <a href="https://www.indexexchange.com/es/product/canales-y-formatos/connected-tv/" class="readmore-link">M谩s informaci贸n sobre la oportunidad de la CTV <span class="icon-arrow-right"></span></a> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ICONS_RBG-27-mobile-1-5.png" alt="Ilustraci贸n del canal de la aplicaci贸n m贸vil" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Aplicaci贸n m贸vil</h3><p><span style="font-weight: 400">Dise帽ados para smartphones, tablets o dispositivos ponibles, estos banners y anuncios de v铆deo aparecen en las aplicaciones, como v铆deo con recompensa e intersticiales.</span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/NATIVE-2-1-5.png" alt="ilustraci贸n del formato nativo" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Nativo</h3><p>Los anuncios nativos se dise帽an con texto, im谩genes o v铆deos proporcionados por el especialista en marketing.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/WEBBANNER-2-1-5.png" alt="ilustraci贸n de los formatos banner y display" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Banner web</h3><p>Los anuncios de imagen est谩tica o de pantalla interactiva los dise帽a y proporciona el especialista en marketing, y se muestran dentro de posiciones designadas en un sitio web.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/WEBVIDEO-2-1-5.png" alt="ilustraci贸n del formato de video" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">V铆deo web</h3><p><span style="font-weight: 400">Los anuncios In-stream son anuncios de v铆deo que se pueden omitir o no. Se muestran en el reproductor de v铆deo de un sitio web antes, durante o despu茅s de contenido de v铆deo, como los anuncios pre-roll o mid-roll.</span><span style="font-weight: 400">Los anuncios de v铆deo outstream aparecen en las posiciones de banner, intersticial y nativa de un sitio web.</span></p> <a href="https://www.indexexchange.com/es/product/canales-y-formatos/video-outstream/" class="readmore-link">Obtenga m谩s informaci贸n sobre el video outstream <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> </div> <div id="block_973469e52086e23a2fed1cf8ab351cea" class="block-ie-horizontal-img-grid"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-1"> <div class="content-wrap"> <h2 class="title">Index Explains: TV en streaming</h2><p>La publicidad en v铆deo es sofisticada, pero no tiene por qu茅 ser confusa. Sintonice nuestra nueva serie de v铆deos en la que desmenuzamos todas las complejidades de la TV en streaming.</p> <a href="https://www.indexexchange.com/es/series/tv-streaming/" class="learn-more" rel="nofollow">Ver ahora <span class="icon-arrow-right"></span></a> </div> </div> <div class="col-md-6 p-0 order-2"> <div class="image-wrap" style="background-image: url(https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-5.jpg)"></div> </div> </div> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-2"> <div class="content-wrap"> <h2 class="title">Reimagina el futuro de la CTV</h2><p>Comprende el verdadero valor de la CTV a trav茅s de nuestro marketplace din谩mico, dise帽ado para una entrega precisa y un rendimiento m谩ximo.</p> <a href="https://www.indexexchange.com/es/product/canales-y-formatos/connected-tv/" class="learn-more" rel="nofollow">M谩s informaci贸n sobre la oportunidad de la CTV <span class="icon-arrow-right"></span></a> </div> </div> <div class="col-md-6 p-0 order-1"> <div class="image-wrap" style="background-image: url(https://s46182.pcdn.co/wp-content/uploads/2023/04/connected-tv-cta-gray-1536x1134-1-5.png)"></div> </div> </div> </div> </div> <div id="block_6ae2f95638daebbde22f3696b9d042b2" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">M谩s informaci贸n sobre canales y formatos</h2><a href="https://www.indexexchange.com/es/blog/" class="all-articles-link">Todos los art铆culos <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-1024x450.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/es/category/articles-es/" rel="tag">Art铆culos</a> </span> <span class="post-date"> <time datetime="25 Nov, 2024">25 Nov, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/es/2024/11/25/curacion-como-esta-transformando-publicidad-programatica/">La curaci贸n, 驴qu茅 es y c贸mo est谩 transformando la publicidad program谩tica?聽</a></h2> </div> </div> <div class="entry-content"> <p> Temas: compradores de medios, propietarios de medios, direccionabilidad, calidad del exchange, m贸vil y en la app, streaming TV, web y … </p> <a href="https://www.indexexchange.com/es/2024/11/25/curacion-como-esta-transformando-publicidad-programatica/" class="read-more">Leer m谩s<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/10/Duration-Based-Measurment-Blog-Header-1024x559.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/es/category/articles-es/" rel="tag">Art铆culos</a> </span> <span class="post-date"> <time datetime="21 Oct, 2024">21 Oct, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/es/2024/10/21/medicion-rendimiento-streaming-tv-considerar-informes-basados-en-la-duracion/">Medici贸n del rendimiento de la streaming TV: es hora de considerar los informes basados en la duraci贸n</a></h2> </div> </div> <div class="entry-content"> <p> El ecosistema program谩tico ha evolucionado r谩pidamente para mejorar el rendimiento de la publicidad en la streaming TV. 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