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rental</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375511">2007–12: Streaming</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375512">2013–20s: Original content</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375513">2023–present: Live programming</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375514">Award-winning original content</a></li></ul><div class="font-14 font-weight-bold mt-20">Read More</div><div class="TableOfContents_RelatedArticle__yK5m6" data-testid="RelatedContents"><a href="/money/Comcast" class="link-black" data-testid="RelatedContent-1-1019455-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/69/139869-050-CF899582/Comcast-Center-Philadelphia.jpg?c=crop&h=40&w=50" alt="Comcast Center" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">Comcast</div></div></div></a><a href="/money/Reed-Hastings" class="link-black" data-testid="RelatedContent-1-1781358-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/35/222735-050-E47C9CB6/American-entrepreneur-Reed-Hastings-2016.jpg?c=crop&h=40&w=50" alt="Reed Hastings" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">Reed Hastings</div></div></div></a><a href="/money/20th-Century-Studios" class="link-black" data-testid="RelatedContent-1-610980-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/52/154052-050-78234560/Deborah-Kerr-The-King-and-I-Yul.jpg?c=crop&h=40&w=50" alt="The King and I" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">20th Century Studios</div></div></div></a></div></div><button class="btn btn-outline-undefined TableOfContents_MobileTableOfContentsButton__dHpRi d-md-none mb-20 w-100 d-none" data-testid="MobileTableOfContents" type="button" aria-label="Table Of Contents" style="--category-color:var(--red)"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill="none" d="M0 0h24v24H0V0z"></path><path d="M4 10.5c-.83 0-1.5.67-1.5 1.5s.67 1.5 1.5 1.5 1.5-.67 1.5-1.5-.67-1.5-1.5-1.5zm0-6c-.83 0-1.5.67-1.5 1.5S3.17 7.5 4 7.5 5.5 6.83 5.5 6 4.83 4.5 4 4.5zm0 12c-.83 0-1.5.68-1.5 1.5s.68 1.5 1.5 1.5 1.5-.68 1.5-1.5-.67-1.5-1.5-1.5zM7 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9c-1.66 0-3 1.34-3 3s1.34 3 3 3c.79 0 1.5-.31 2.04-.81l7.12 4.16c-.05.21-.08.43-.08.65 0 1.61 1.31 2.92 2.92 2.92 1.61 0 2.92-1.31 2.92-2.92s-1.31-2.92-2.92-2.92z"></path></svg>Share</button><span hidden="" style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></span><button class="btn btn-outline-blue btn-xs py-5 px-10 shadow-sm" data-testid="ArticleUtilityBar-Links" type="button" aria-label="Links"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" class="ArticleUtilityBar_UtilityButtonIcon__6w04y mr-5" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill="none" d="M0 0h24v24H0z"></path><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 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Hosch</span>,</span><div class="popover AuthorPopover_AuthorPopover__0W0b4" data-testid="Popover"><a class="font-weight-semi-bold" href="/money/author/William-L-Hosch/6481">William L. Hosch</a><div class="AuthorPopover_shortBio__1tFaf mt-5 font-14 font-serif text-gray-700 line-clamp clamp-4">William L. Hosch was an editor at Encyclopædia Britannica.</div><div data-popper-arrow="true"></div></div><span class="mr-5" data-testid="Byline"><span class="Byline_popoverTrigger__xVs4j font-14" id="_R2jiksvf7ksq">Nancy Ashburn</span></span><div class="popover AuthorPopover_AuthorPopover__0W0b4" data-testid="Popover"><a class="font-weight-semi-bold" href="/money/author/nancy-ashburn/12866759">Nancy Ashburn</a><div class="AuthorPopover_shortBio__1tFaf mt-5 font-14 font-serif text-gray-700 line-clamp clamp-4"><span style="font-weight: 400;">As a 30+ year member of the AICPA, Nancy has experienced all facets of finance, including tax, auditing, payroll, plan benefits, and small business accounting. Her résumé includes years at KPMG International and McDonald’s Corporation. She now runs her own accounting business, serving several small clients in industries ranging from law and education to the arts.</span></div><div data-popper-arrow="true"></div></div></div><strong class="font-12 mr-5">Fact-checked by</strong><span class="mr-5" data-testid="Byline"><span class="Byline_popoverTrigger__xVs4j font-14" id="_R1liksvf7ksq">The Editors of Encyclopaedia Britannica</span></span><div class="popover AuthorPopover_AuthorPopover__0W0b4" data-testid="Popover"><a class="font-weight-semi-bold" href="/money/author/The-Editors-of-Encyclopaedia-Britannica/4419">The Editors of Encyclopaedia Britannica</a><div class="AuthorPopover_shortBio__1tFaf mt-5 font-14 font-serif text-gray-700 line-clamp clamp-4">Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. They write new content and verify and edit content received from contributors.</div><div data-popper-arrow="true"></div></div><div class="caption mt-5 d-flex" data-testid="ContentDateAndHistory"><span>Updated: <time dateTime="Nov. 27, 2024">Nov. 27, 2024</time></span></div></div><div class="TableOfContents_TableOfContents__g8WLR d-none" data-testid="TableOfContents"><div class="font-16 font-weight-bold">Table of Contents</div><hr class="mt-0"/><ul class="TableOfContents_TableOfContentsList__yU1tL p-0 mt-0 mb-0 list-unstyled pl-5" style="--category-color:var(--red)"><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref1498192-1">Introduction</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375510">1997–2006: Video rental</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375511">2007–12: Streaming</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375512">2013–20s: Original content</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375513">2023–present: Live programming</a></li><li class="link-black font-14 my-10"><a href="/money/Netflix-Inc#ref375514">Award-winning original content</a></li></ul><div class="font-14 font-weight-bold mt-20">Read More</div><div class="TableOfContents_RelatedArticle__yK5m6" data-testid="RelatedContents"><a href="/money/Comcast" class="link-black" data-testid="RelatedContent-1-1019455-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/69/139869-050-CF899582/Comcast-Center-Philadelphia.jpg?c=crop&h=40&w=50" alt="Comcast Center" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">Comcast</div></div></div></a><a href="/money/Reed-Hastings" class="link-black" data-testid="RelatedContent-1-1781358-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/35/222735-050-E47C9CB6/American-entrepreneur-Reed-Hastings-2016.jpg?c=crop&h=40&w=50" alt="Reed Hastings" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">Reed Hastings</div></div></div></a><a href="/money/20th-Century-Studios" class="link-black" data-testid="RelatedContent-1-610980-1"><div class="card card-sm card-horizontal my-15" data-testid="Card"><div class="card-media" data-testid="CardMedia" style="aspect-ratio:50/40"><img loading="lazy" src="https://cdn.britannica.com/52/154052-050-78234560/Deborah-Kerr-The-King-and-I-Yul.jpg?c=crop&h=40&w=50" alt="The King and I" data-testid="IrisImage"/></div><div class="card-body" data-testid="CardBody"><div class="font-14">20th Century Studios</div></div></div></a></div></div><button class="btn btn-outline-undefined 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class="Article_floatedHeroComponents__8_NjL"><div class="mb-10 BorderlessCard_BorderlessCard__u5tTW d-inline-block w-100 pb-0 rounded border p-10" data-testid="BorderlessCard"><div class="w-100 position-relative d-flex"><img loading="eager" src="https://cdn.britannica.com/02/140302-050-A0E5C4E2/headquarters-Netflix-Los-Gatos-Calif.jpg?w=385" alt="Corporate office of Netflix" width="385" data-testid="IrisImage" class="border rounded w-100"/><button class="btn btn-outline-blue-dark btn-xl btn-circle CircleIconButton_CircleIconButton__HkIE0 position-absolute bottom-10 right-10 bg-white" data-testid="CircleIconButton" type="button" aria-label="Open full size image" id="_Rcksvf7ksq"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill="none" d="M0 0h24v24H0V0z"></path><path d="M15.5 14h-.79l-.28-.27A6.471 6.471 0 0 0 16 9.5 6.5 6.5 0 1 0 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"></path><path d="M12 10h-2v2H9v-2H7V9h2V7h1v2h2v1z"></path></svg></button><div class="tooltip font-16" data-testid="Tooltip">Open full sized image<div data-popper-arrow="true"></div></div></div><div class="font-serif text-gray-700 mt-5 font-14 text-left">Netflix headquarters, Los Gatos, California.</div><div class="font-serif text-gray-700 mt-5 font-12 font-italic mb-10 text-left">Coolcaesar</div></div></div><div class="QuickFacts_quickFacts__FMF2_ border rounded p-20 mb-20 ml-sm-20 mx-auto font-14 bg-white font-sans-serif"><div class="" data-testid="QuickFacts-Facts"><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">in full:</dt><dd>Netflix, Inc.</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Date:</dt><dd>1997 - present</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Ticker:</dt><dd>NFLX</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Share price:</dt><dd>$877.34 (mkt close, Nov. 27, 2024)</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Market cap:</dt><dd>$375.03 bil.</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Annual revenue:</dt><dd>$37.59 bil.</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Earnings per share (prev. year):</dt><dd>$17.72</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Sector:</dt><dd>Communication Services</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative mb-10 line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">Industry:</dt><dd>Entertainment</dd></dl></div><div class="QuickFacts_fact__5ukCJ position-relative line-clamp clamp-3"><dl class=""> <dt class="font-weight-bold text-capitalize mr-5">CEO:</dt><dd>Mr. Theodore A. Sarandos</dd></dl></div></div></div><div class="mb-20 font-sans-serif"><div class="label mb-5 font-weight-bold text-hr text-hr-right font-14">Recent News</div><div class="mt-5 d-flex flex-column" data-testid="RecentNews-Item-a5333bfcb7a7794795bbb6ac3e9de0d2"><span class="font-12"><time class="mr-5" dateTime="Nov. 28, 2024, 1:56 AM UTC">Nov. 28, 2024, 1:56 AM UTC</time>(AP)</span><a href="/news/1498192/a5333bfcb7a7794795bbb6ac3e9de0d2" class="d-block font-14 gtm-ap-news-link font-weight-semi-bold">Police deny sitting on evidence as Netflix doc brings renewed attention to JonBenet Ramsey's killing</a></div><div class="mt-5 d-flex flex-column" data-testid="RecentNews-Item-f3264b1e7009ea4c176b02b1d3fe9850"><span class="font-12"><time class="mr-5" dateTime="Nov. 26, 2024, 1:33 AM UTC">Nov. 26, 2024, 1:33 AM UTC</time>(AP)</span><a href="/news/1498192/f3264b1e7009ea4c176b02b1d3fe9850" class="d-block font-14 gtm-ap-news-link font-weight-semi-bold">Judge in LA delays until January decision on resentencing Menendez brothers</a></div><button class="btn btn-xs btn-text-black btn-show-more p-0" data-testid="RecentNews-Toggle" aria-pressed="false">Show More<svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill="none" d="M0 0h24v24H0V0z"></path><path d="M7.41 8.59 12 13.17l4.59-4.58L18 10l-6 6-6-6 1.41-1.41z"></path></svg></button></div><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><span id="ref1498192-1" data-level="1" /><p>Netflix, Inc. is a media company based in Los Gatos, <a href="/place/California-state">California</a>, that was founded in 1997 by American <a href="/money/what-is-an-entrepreneur-vs-business-owner">entrepreneurs</a> <span id="ref1249451" /><a href="/money/Reed-Hastings">Reed Hastings</a> and <span id="ref1249452" />Marc Randolph. The service is best known for allowing users to stream movies and television shows on a single platform; the company also releases its own works, many of which have been nominated for awards. Netflix initially gained popularity when it disrupted the Blockbuster video-rental model. The service has since challenged <a href="/money/streaming-service-business-model">video streaming and cable companies</a>, then content creators, and, as of 2023, broadcasters.</p></section><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><span id="ref375510" data-level="1" /><h2 class="h2">1997–2006: Video rental</h2></section><div class="card CalloutCard_CalloutCard__Uy03G my-20 font-sans-serif" data-testid="CalloutCard"><div class="card-body" data-testid="CardBody"><h2 class="font-16 font-weight-bold">Netflix’s First Delivery</h2><div class="font-14"><p>The first DVD mailed to a customer by Netflix, in March 1998, was the irreverent horror-comedy <em>Beetlejuice</em> (1988), directed by <a href="/biography/Tim-Burton">Tim Burton</a>.</p></div></div></div><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><p>Netflix was launched in 1997 as a <a href="/technology/DVD">DVD</a>-rental service that charged a per-rental fee. The website was initially launched in 1998 as “NetFlix.com.” With tens of thousands of titles available, subscribers could select movies and TV shows through the <a href="/technology/website">website</a> and receive the discs by mail. In 1999 Netflix offered an online subscription service; by 2000 this included flat-fee unlimited rentals with no due dates, late fees, or shipping fees.</p><p>In 2000 the company introduced a personalized <a href="/art/motion-picture">movie</a> recommendation system, which used an <a href="/science/algorithm">algorithm</a> to predict an individual’s movie preferences based on their previous choices. The system was improved after the Netflix Prize contest in 2006 challenged 40,000 contestants to improve the accuracy of movie recommendations by 10 percent. The $1 million prize was awarded in 2009 to BellKor’s Pragmatic Chaos, a team made up of seven mathematicians, computer scientists, and engineers from the <a href="/place/United-States">United States</a>, <a href="/place/Canada">Canada</a>, <a href="/place/Austria">Austria</a>, and <a href="/place/Israel">Israel</a>.</p></section><a class="QuizLink_quizLink__4oGHT shadow-sm border rounded p-10 mx-auto mb-20 mw-600 d-flex" href="/quiz/pop-culture-quiz" data-testid="QuizLink"><img loading="lazy" src="https://cdn.britannica.com/65/129465-131-8F637272/USA-Annual-Academy-Awards-Closeup-entrance-statue-2009.jpg" alt="USA 2006 - 78th Annual Academy Awards. Closeup of giant Oscar statue at the entrance of the Kodak Theatre in Los Angeles, California. Hompepage blog 2009, arts and entertainment, film movie hollywood" data-testid="IrisImage" class="rounded-sm mr-15"/><div class="d-flex flex-column font-weight-semi-bold font-sans-serif"><div class="QuizLink_quizLinkCategory__8kTHA font-14 text-white rounded-sm bg-green">Britannica Quiz</div><div class="QuizLink_quizLinkTitle__OjAOH mt-5">Pop Culture Quiz</div></div></a><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><span id="ref375511" data-level="1" /><h2 class="h2">2007–12: Streaming</h2><p>In 2007 Netflix introduced streaming services that allowed subscribers to access content directly over the <a href="/technology/Internet">Internet</a>. Streaming quickly gained momentum, becoming unlimited for most subscription plans. Netflix partnered with makers of <a href="/topic/electronic-game">video game consoles</a>, Blu-ray players, and other electronics to enable video streaming on those devices. Netflix introduced a streaming-only plan by 2010 and that same year introduced an app for iPhones (the app became available on some <a href="/technology/Android-operating-system">Android</a> devices by 2011). The company initiated its global expansion to Canada, Latin America, the Caribbean, and Europe by 2012, reaching more than 190 countries and territories by 2016.</p></section><div class="card CalloutCard_CalloutCard__Uy03G my-20 font-sans-serif" data-testid="CalloutCard"><div class="card-body" data-testid="CardBody"><h2 class="font-16 font-weight-bold">The Video Streaming War (and Subsequent Subscription Fatigue)</h2><div class="font-14"><p>In addition to Netflix, there’s <a href="/money/Apple-Inc">Apple</a> TV+, <a href="/money/Disney-Company">Disney+</a>, <a href="/topic/Hulu">Hulu</a>, ESPN+, Paramount+, Peacock, and more. <a href="/money/streaming-service-business-model">Learn who’s who and what’s next in the world of streaming services</a>.</p></div></div></div><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><span id="ref375512" data-level="1" /><h2 class="h2">2013–20s: Original content</h2><p>As streaming became its primary <a href="/money/revenue-economics">revenue</a> generator, Netflix shifted its focus to producing original content in 2013. By 2023 Netflix boasted more than 3,600 original titles.</p><p>In 2022 Netflix announced plans to begin cracking down on password sharing, noting that more than 100 million households had shared their account passwords with others. The crackdown was credited with boosting subscriber rates, with Netflix reporting that it had added 8.8 million subscribers worldwide in the third quarter of 2023. The company also said it would raise prices on its streaming services, confident that users would be willing to pay more to access the company’s broad collection of original shows and movies.</p><span id="ref375513" data-level="1" /><h2 class="h2">2023–present: Live programming</h2><p>In 2023 Netflix began <a href="/technology/livestreaming">livestreaming</a> with its stand-up special <em>Chris Rock: Selective Outrage</em>. In January 2024 Netflix said it had inked a 10-year deal with World Wrestling Entertainment (WWE) to stream a weekly live professional wrestling program, <em>Monday Night Raw</em>, beginning in 2025. In March 2024 the company announced it would livestream a fight between <a href="/sports/boxing">boxers</a> <a href="/biography/Mike-Tyson">Mike Tyson</a> and Jake Paul in July.</p><span id="ref375514" data-level="1" /><h2 class="h2">Award-winning original content</h2><p>Notable Netflix series include:</p></section><div class="Assemblies_assemblyItemWrapper__siPLQ align-middle Assemblies_singleAssembly__V5KfU Assemblies_floated__P8hHn"><div class="mb-10 BorderlessCard_BorderlessCard__u5tTW d-inline-block w-100 pb-0 rounded border p-10" data-testid="BorderlessCard"><div class="w-100 position-relative d-flex" style="aspect-ratio:1600/1231"><img loading="lazy" src="https://cdn.britannica.com/86/239186-050-11F20881/British-actress-Millie-Bobby-Brown-Stranger-Things-2016.jpg?w=385" alt="Millie Bobby Brown in Stranger Things" width="385" data-testid="IrisImage" class="border rounded w-100"/><button class="btn btn-outline-blue-dark btn-xl btn-circle CircleIconButton_CircleIconButton__HkIE0 position-absolute bottom-10 right-10 bg-white" data-testid="CircleIconButton" type="button" aria-label="Open full size image" id="_Rrkksvf7ksq"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill="none" d="M0 0h24v24H0V0z"></path><path d="M15.5 14h-.79l-.28-.27A6.471 6.471 0 0 0 16 9.5 6.5 6.5 0 1 0 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"></path><path d="M12 10h-2v2H9v-2H7V9h2V7h1v2h2v1z"></path></svg></button><div class="tooltip font-16" data-testid="Tooltip">Open full sized image<div data-popper-arrow="true"></div></div></div><div class="font-serif text-gray-700 mt-5 font-14 text-left">The prolific actor's character, Eleven, who has telekinetic powers, was popular among <em>Stranger Things</em> viewers.</div><div class="font-serif text-gray-700 mt-5 font-12 font-italic mb-10 text-left">© Netflix. All rights reserved.</div></div></div><section class="HTMLContent_HTMLContent__cOyPs" data-testid="HTMLContent"><ul data-listtype="UL"><li data-itemtype="LI"><em>House of Cards</em> (2013–18), an episodic <a href="/art/dramatic-literature">drama</a> series that won multiple awards, including 3 Primetime Emmy Awards in its first season</li><li data-itemtype="LI"><em>Unbreakable Kimmy Schmidt</em> (2015–19), a <a href="/art/comedy">comedy</a> about a woman rescued from a doomsday cult</li><li data-itemtype="LI"><em>Narcos</em> (2015–17), about drug trafficker <a href="/biography/Pablo-Escobar">Pablo Escobar</a> and the <a href="/topic/Drug-Enforcement-Administration">Drug Enforcement Administration</a> (DEA) agents hunting him, one of whom was played by <a href="/biography/Pedro-Pascal">Pedro Pascal</a></li><li data-itemtype="LI"><em>The Crown</em> (2016–23), a drama about the British royal family that won more than 100 international awards, including 5 Critics Choice Awards, 21 Primetime <a href="/art/Emmy-Award">Emmy</a> Awards, 2 <a href="/art/Golden-Globe-Award">Golden Globes</a>, and 7 Screen Actors Guild Awards</li><li data-itemtype="LI"><em>Stranger Things</em> (2016– ), a <a href="/art/science-fiction">sci-fi</a> drama set in the 1980s that has won more than 100 international awards, including a Screen Actors Guild Award</li><li data-itemtype="LI"><em>Money Heist</em> (2017–21), a Spanish crime drama</li><li data-itemtype="LI"><em><a href="/topic/Bridgerton">Bridgerton</a></em> (2020– ), an adaptation of a romance novel series set in 19th-century <a href="/place/London">London</a></li><li data-itemtype="LI"><em><a href="/topic/Squid-Game">Squid Game</a></em> (2021– ), a South Korean show centered on a bloody survival game; it has won more than 40 international awards, including a People’s Choice Award</li></ul><p>Notable Netflix movies include:</p><ul data-listtype="UL"><li data-itemtype="LI"><em>Roma</em> (2018), which won 3 <a href="/topic/whos-won-the-most-oscars">Academy Awards</a>, including best foreign language film</li><li data-itemtype="LI"><em>The Irishman</em> (2019), which was nominated for 10 Oscars, including best picture</li><li data-itemtype="LI"><em>Marriage Story</em> (2019), for which <a href="/biography/Laura-Dern">Laura Dern</a> won an <a href="/art/Academy-Award">Academy Award</a> for best supporting actress</li><li data-itemtype="LI"><em>The Trial of the Chicago 7</em> (2020), which was nominated for 6 Academy Awards, including best picture</li><li data-itemtype="LI"><em>All Quiet on the Western Front</em> (2022), which won 4 Academy Awards</li></ul><p>Netflix has had great success from its unique marketing approaches. For example, <em>Squid Game</em>’s popularity led to the creation of the <a href="/topic/reality-TV">reality television</a> competition series <em>Squid Game: The Challenge</em> (2023), which is also available on Netflix. The streaming platform has planned live events commemorating its shows; for example, <em><a href="/topic/Bridgerton">Bridgerton</a></em> was adapted into a live traveling experience (<em>The Queen’s Ball: A Bridgerton Experience</em>) in 2022.</p><p>In January 2024 Netflix programs received 19 Oscar nominations but took home only 1 award—for <em>The Wonderful Story of Henry Sugar</em>, a short film directed by Wes Anderson—at the Academy Awards held in March. Among its other nominees were <em>May December</em>, <em>The After</em>, and <em>El Conde</em>.</p></section><span class="Signature_signature__PzeTY d-block border-left font-italic pb-5 pl-10 mt-10 font-14" data-testid="Signature"><a href="/money/author/nancy-ashburn/12866759">Nancy Ashburn</a></span><span class="Signature_signature__PzeTY d-block border-left font-italic pb-5 pl-10 mt-10 font-14" data-testid="Signature"><a href="/money/author/William-L-Hosch/6481">William L. Hosch</a></span></div></div><aside class="d-none d-lg-block cm-right-rail col-da-320 z-1" data-testid="RightRail"></aside></div><div data-page-index="1" data-testid="PageSentinel"></div></div></main><footer class="Footer_Footer__h6k1G text-align-center pb-100" data-testid="Footer"><div class="pt-30 pt-md-40 mx-25 mx-md-0"><a href="/money"><img loading="lazy" src="https://cdn.britannica.com/money/assets/Money-475x60-footer-2x.png?h=47&w=390" alt="Britannica Money Logo" data-testid="IrisImage"/></a></div><div class="Footer_SubLinks__z2QDt my-30 font-weight-semi-bold font-weight-semi-bold d-flex flex-row tw-justify-center tw-items-center"><a class="mx-20" href="/money/about">About Us</a><a href="https://corporate.britannica.com/privacy-policy-2" target="_blank" rel="noopener noreferrer" class="mx-20">Privacy Policy</a><a href="https://corporate.britannica.com/termsofuse.html" target="_blank" rel="noopener noreferrer" class="mx-20">Terms & Conditions</a></div><div 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thistle\\n\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://www.britannica.com/money/money/opengraph-image.png?0ca1ca22e32fe0d6\"}],[\"$\",\"link\",\"20\",{\"rel\":\"icon\",\"href\":\"/money/favicon.ico\",\"type\":\"image/x-icon\",\"sizes\":\"48x48\"}]]\n6:null\n"])</script><script>self.__next_f.push([1,"18:I[7679,[\"51\",\"static/chunks/795d4814-a6432aeb6ef0e798.js\",\"240\",\"static/chunks/53c13509-16ef3624bfd56c4d.js\",\"231\",\"static/chunks/231-16e559214fb4677c.js\",\"378\",\"static/chunks/378-2926d5c25aeda739.js\",\"947\",\"static/chunks/947-a1eaf57cd9db09f7.js\",\"862\",\"static/chunks/862-67f29c0f9c9f070e.js\",\"305\",\"static/chunks/305-99fa799e1486cd2a.js\",\"308\",\"static/chunks/308-bd952550495475fb.js\",\"737\",\"static/chunks/app/(fluid)/%5B...contentPaths%5D/page-46fce4f97a95b76f.js\"],\"default\"]\n19:T4f3,\u003cp\u003eNetflix was launched in 1997 as a \u003ca href=\"/technology/DVD\"\u003eDVD\u003c/a\u003e-rental service that charged a per-rental fee. The website was initially launched in 1998 as “NetFlix.com.” With tens of thousands of titles available, subscribers could select movies and TV shows through the \u003ca href=\"/technology/website\"\u003ewebsite\u003c/a\u003e and receive the discs by mail. In 1999 Netflix offered an online subscription service; by 2000 this included flat-fee unlimited rentals with no due dates, late fees, or shipping fees.\u003c/p\u003e\u003c!--[P-2]--\u003e\u003cp\u003eIn 2000 the company introduced a personalized \u003ca href=\"/art/motion-picture\"\u003emovie\u003c/a\u003e recommendation system, which used an \u003ca href=\"/science/algorithm\"\u003ealgorithm\u003c/a\u003e to predict an individual’s movie preferences based on their previous choices. The system was improved after the Netflix Prize contest in 2006 challenged 40,000 contestants to improve the accuracy of movie recommendations by 10 percent. The $1 million prize was awarded in 2009 to BellKor’s Pragmatic Chaos, a team made up of seven mathematicians, computer scientists, and engineers from the \u003ca href=\"/place/United-States\"\u003eUnited States\u003c/a\u003e, \u003ca href=\"/place/Canada\"\u003eCanada\u003c/a\u003e, \u003ca href=\"/place/Austria\"\u003eAustria\u003c/a\u003e, and \u003ca href=\"/place/Israel\"\u003eIsrael\u003c/a\u003e.\u003c/p\u003e\u003c!--[P-3]--\u003e1a:T65b,\u003cspan id=\"ref375512\" data-level=\"1\" /\u003e\u003ch2 class=\"h2\"\u003e2013–20s: Original content\u003c/h2\u003e\u003cp\u003eAs streaming became its primary \u003ca href=\"/money/revenue-economics\"\u003erevenue\u003c/a\u003e generator, Netflix shifted its focus to producing original content in 2013. By 2023 Netflix boasted more than 3,600 "])</script><script>self.__next_f.push([1,"original titles.\u003c/p\u003e\u003c!--[P-5]--\u003e\u003cp\u003eIn 2022 Netflix announced plans to begin cracking down on password sharing, noting that more than 100 million households had shared their account passwords with others. The crackdown was credited with boosting subscriber rates, with Netflix reporting that it had added 8.8 million subscribers worldwide in the third quarter of 2023. The company also said it would raise prices on its streaming services, confident that users would be willing to pay more to access the company’s broad collection of original shows and movies.\u003c/p\u003e\u003c!--[P-6]--\u003e\u003cspan id=\"ref375513\" data-level=\"1\" /\u003e\u003ch2 class=\"h2\"\u003e2023–present: Live programming\u003c/h2\u003e\u003cp\u003eIn 2023 Netflix began \u003ca href=\"/technology/livestreaming\"\u003elivestreaming\u003c/a\u003e with its stand-up special \u003cem\u003eChris Rock: Selective Outrage\u003c/em\u003e. In January 2024 Netflix said it had inked a 10-year deal with World Wrestling Entertainment (WWE) to stream a weekly live professional wrestling program, \u003cem\u003eMonday Night Raw\u003c/em\u003e, beginning in 2025. In March 2024 the company announced it would livestream a fight between \u003ca href=\"/sports/boxing\"\u003eboxers\u003c/a\u003e \u003ca href=\"/biography/Mike-Tyson\"\u003eMike Tyson\u003c/a\u003e and Jake Paul in July.\u003c/p\u003e\u003c!--[P-7]--\u003e\u003cspan id=\"ref375514\" data-level=\"1\" /\u003e\u003ch2 class=\"h2\"\u003eAward-winning original content\u003c/h2\u003e\u003cp\u003eNotable Netflix series include:\u003c/p\u003e\u003c!--[P-8]--\u003e1b:Td6a,"])</script><script>self.__next_f.push([1,"\u003cul data-listtype=\"UL\"\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eHouse of Cards\u003c/em\u003e (2013–18), an episodic \u003ca href=\"/art/dramatic-literature\"\u003edrama\u003c/a\u003e series that won multiple awards, including 3 Primetime Emmy Awards in its first season\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eUnbreakable Kimmy Schmidt\u003c/em\u003e (2015–19), a \u003ca href=\"/art/comedy\"\u003ecomedy\u003c/a\u003e about a woman rescued from a doomsday cult\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eNarcos\u003c/em\u003e (2015–17), about drug trafficker \u003ca href=\"/biography/Pablo-Escobar\"\u003ePablo Escobar\u003c/a\u003e and the \u003ca href=\"/topic/Drug-Enforcement-Administration\"\u003eDrug Enforcement Administration\u003c/a\u003e (DEA) agents hunting him, one of whom was played by \u003ca href=\"/biography/Pedro-Pascal\"\u003ePedro Pascal\u003c/a\u003e\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eThe Crown\u003c/em\u003e (2016–23), a drama about the British royal family that won more than 100 international awards, including 5 Critics Choice Awards, 21 Primetime \u003ca href=\"/art/Emmy-Award\"\u003eEmmy\u003c/a\u003e Awards, 2 \u003ca href=\"/art/Golden-Globe-Award\"\u003eGolden Globes\u003c/a\u003e, and 7 Screen Actors Guild Awards\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eStranger Things\u003c/em\u003e (2016– ), a \u003ca href=\"/art/science-fiction\"\u003esci-fi\u003c/a\u003e drama set in the 1980s that has won more than 100 international awards, including a Screen Actors Guild Award\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eMoney Heist\u003c/em\u003e (2017–21), a Spanish crime drama\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003e\u003ca href=\"/topic/Bridgerton\"\u003eBridgerton\u003c/a\u003e\u003c/em\u003e (2020– ), an adaptation of a romance novel series set in 19th-century \u003ca href=\"/place/London\"\u003eLondon\u003c/a\u003e\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003e\u003ca href=\"/topic/Squid-Game\"\u003eSquid Game\u003c/a\u003e\u003c/em\u003e (2021– ), a South Korean show centered on a bloody survival game; it has won more than 40 international awards, including a People’s Choice Award\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNotable Netflix movies include:\u003c/p\u003e\u003c!--[P-10]--\u003e\u003cul data-listtype=\"UL\"\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eRoma\u003c/em\u003e (2018), which won 3 \u003ca href=\"/topic/whos-won-the-most-oscars\"\u003eAcademy Awards\u003c/a\u003e, including best foreign language film\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eThe Irishman\u003c/em\u003e (2019), which was nominated for 10 Oscars, including best picture\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eMarriage Story\u003c/em\u003e (2019), for which \u003ca href=\"/biography/Laura-Dern\"\u003eLaura Dern\u003c/a\u003e won an \u003ca href=\"/art/Academy-Award\"\u003eAcademy Award\u003c/a\u003e for best supporting actress\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eThe Trial of the Chicago 7\u003c/em\u003e (2020), which was nominated for 6 Academy Awards, including best picture\u003c/li\u003e\u003cli data-itemtype=\"LI\"\u003e\u003cem\u003eAll Quiet on the Western Front\u003c/em\u003e (2022), which won 4 Academy Awards\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNetflix has had great success from its unique marketing approaches. For example, \u003cem\u003eSquid Game\u003c/em\u003e’s popularity led to the creation of the \u003ca href=\"/topic/reality-TV\"\u003ereality television\u003c/a\u003e competition series \u003cem\u003eSquid Game: The Challenge\u003c/em\u003e (2023), which is also available on Netflix. The streaming platform has planned live events commemorating its shows; for example, \u003cem\u003e\u003ca href=\"/topic/Bridgerton\"\u003eBridgerton\u003c/a\u003e\u003c/em\u003e was adapted into a live traveling experience (\u003cem\u003eThe Queen’s Ball: A Bridgerton Experience\u003c/em\u003e) in 2022.\u003c/p\u003e\u003c!--[P-11]--\u003e\u003cp\u003eIn January 2024 Netflix programs received 19 Oscar nominations but took home only 1 award—for \u003cem\u003eThe Wonderful Story of Henry Sugar\u003c/em\u003e, a short film directed by Wes Anderson—at the Academy Awards held in March. Among its other nominees were \u003cem\u003eMay December\u003c/em\u003e, \u003cem\u003eThe After\u003c/em\u003e, and \u003cem\u003eEl Conde\u003c/em\u003e.\u003c/p\u003e\u003c!--[P-12]--\u003e"])</script><script>self.__next_f.push([1,"7:[\"$\",\"$L18\",null,{\"initialArticle\":{\"contentInfo\":{\"contentId\":\"1-1498192-1\",\"browserTitle\":\"Netflix | Company, Streaming, History, Awards, \u0026 Facts\",\"metaDescription\":\"Netflix is a media company founded in 1997 by American entrepreneurs Reed Hastings and Marc Randolph.\",\"description\":\"Netflix, Inc. is a media company based in Los Gatos, California, that was founded in 1997 by American entrepreneurs Reed Hastings and Marc Randolph. 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