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parent-pageid-2580 account-based-marketing app-data index-data singular-data page-data page-2672-data page-account-based-marketing-data"> <script>function myFunction(x) { x.classList.toggle("change"); }</script> <header class="theme-header"><nav class="navbar navbar-expand-lg p-0"> <a class="logo" href="https://www.cremarc.com/"> <img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 200px;"> <img src="/wp-content/uploads/cremarc-logo-blue.svg" class="img-fluid hover-logo" alt="Cremarc" style="width: 200px;"> </a> <button class="navbar-toggler p-0" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"><div onclick="myFunction(this)"><div class="bar1"></div><div class="bar2"></div><div class="bar3"></div></div> </button><div class="collapse navbar-collapse" id="navbarSupportedContent"><div class="menu-main-nav-container"><ul id="menu-main-nav" class="navbar-nav ml-auto align-items-center"><li id="menu-item-2503" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503"><a href="https://www.cremarc.com/">Home</a></li><li id="menu-item-2586" class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2586"><a href="https://www.cremarc.com/b2b-marketing-services/">B2B Marketing Services</a><ul class="sub-menu"><li id="menu-item-2588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2588"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the 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It’s always nice to put a face to a name so come and take a look.<span></a></li><li id="menu-item-2708" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-5315" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-5315"><a href="https://www.cremarc.com/podcasts/"><span class="menu-title">Podcasts</span><span class="menu-description">Listen and stream the Generation Marketing podcast today for opinions, insights, and success stories!<span></a></li><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><section id="hero" class="center-align" style="background-image: url()"><div class="container"><div class="text-holder"><h1 class="banner-heading"><span class="c-purple"><strong>B2B Account-Based Marketing</span> Agency (ABM)</strong></h1></div></div></section><section id="block-1" class="circular-image-with-content content-blocks bg-dark img-right padding-default text-left" ><div class="container"><div class="row d-flex align-items-center justify-content-between"><div class="col-md-7 order-md-1 d-flex justify-content-end align-items-center"><div class="text-holder"><h2>Your <span class="c-purple"><strong>B2B Account-Based Marketing Agency (ABM)</strong></span></h2><p><strong>As a B2B ABM</strong> agency, we understand Account-Based Marketing is about creating a unique customer experience. It is about taking the time to truly understand the target organisation and target audience, and creating an <strong>Account-Based Marketing (ABM)</strong> programme that engages the budget creators, budget holders and key influencers.</p><p>Our understanding of the tech sector enables us to work with you in profiling your target accounts and target audience and aligning your proposition to their specific needs. When you make your approach personal, you achieve transformational results.</p></div></div><div class="col-md-5 order-md-2"><div class="circle-image"><div class="line"></div> <img src="https://www.cremarc.com/wp-content/uploads/Account-based-B2B-Marketing-Cremarc.jpg" alt="B2B account-based marketing agency (ABM)" class="img-fluid"/><div class="solid"></div></div></div></div></div></section><section id="block-2" class="repeatable-icons content-blocks bg-dark padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2><span class="c-purple"><strong>Cluster</strong></span> Marketing</h2><p><strong>ABM</strong> does not have to be 1-2-1: we help organisations target their marketing to a cluster of high value accounts they want to open up. It could be a particular sector, group of people, a new territory or just organisations that have the same specific need. The aim is to create an<a href="https://www.cremarc.com/b2b-marketing-services/digital-marketing"> integrated marketing</a> programme that makes each account feel like you are talking directly to them.</p></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Research.png" alt="ABM Research" /><h4>Research</h4><p>Our ABM strategy team will work with you to fully understand your cluster, their challenges, goals, and aspirations. We learn their language and profile each of the personas of the target audience that we are looking to influence and engage with.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Alignment-1.png" alt="Alignment" /><h4>Align</h4><p>We take our research and use this to align your proposition with the cluster. We tell your story in the language of the decision maker or user and focus your unique value on what it is they are looking to achieve.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Multichannel.png" alt="Multichannel B2B account-based marketing agency" /><h4>Multi-Channel</h4><p>Different people engage in different ways, and this is where we get creative. We can build an integrated marketing strategy, including activity that raises your awareness, engages each persona and cultivates them through the funnel.</p></div></div></div></div></section><section id="block-3" class="background-graphic position-right bg-sm"><div class="background-img" style="background-image: url(/wp-content/uploads/CremarcCircleWhite.png);"></div></section><section id="block-4" class="accordion-block content-blocks bg-purple padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2><strong>1-2-1</strong> Marketing</h2><p>You may have a specific account you want to focus on or an existing customer that you want to expand. Our experience of <strong>ABM</strong> and <strong>Target Account Selling</strong> enables us to find your target audience and then work closely with your marketing and sales teams to truly understand the organisation, map the entry points and develop programmes that generate results from your marketing efforts.</p></div></div><div class="container-fluid"><div class="row d-flex align-items-center"><div class="col-md-6"><div class="accordion" id="accordionExample"><div class="accordion-row" id="heading-1"> <a href="#" data-toggle="collapse" data-target="#collapse-1" aria-expanded="true" aria-controls="collapse-1" class="collapsed"><h4><span>01</span>Profile</h4> </a><div id="collapse-1" class="collapse" aria-labelledby="heading-1" data-parent="#accordionExample"><p>Building a comprehensive profile of your target accounts is key - understanding their strategic imperatives and the circles of influence across the organisation. This enables you to target the right people with a personalised proposition.</p></div></div><div class="accordion-row" id="heading-2"> <a href="#" data-toggle="collapse" data-target="#collapse-2" aria-expanded="true" aria-controls="collapse-2" class="collapsed"><h4><span>02</span>Surround</h4> </a><div id="collapse-2" class="collapse" aria-labelledby="heading-2" data-parent="#accordionExample"><p>We utilise multi-tiered activity, to reach all the players identified - targeting the execs, the senior leaders and the influencers in order to raise your awareness across the organisation and generate multiple entry points.</p></div></div><div class="accordion-row" id="heading-3"> <a href="#" data-toggle="collapse" data-target="#collapse-3" aria-expanded="true" aria-controls="collapse-3" class="collapsed"><h4><span>03</span>Engage</h4> </a><div id="collapse-3" class="collapse" aria-labelledby="heading-3" data-parent="#accordionExample"><p>Content plays a significant role in engaging the different personas. We align your content specifically for the target organisation, and then out-marketing the competition with pin-point accuracy of your message.</p></div></div></div></div><div class="col-md-6"><div class="offset-img-holder"> <img src="https://www.cremarc.com/wp-content/uploads/account-based-marketing.png" alt="B2B account-based marketing agency - ABM" class="img-fluid" /></div></div></div></div></section><section id="block-5" class="repeatable-icons content-blocks bg-white padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2><strong>Targeting</strong> Individuals</h2><p>Sometimes you just need a little help in getting to that key person that will unlock an account for you. The usual tactics don鈥檛 always work, and this is where we help you get creative and find a different way to get noticed. As a B2B ABM Agency in the IT and Technology space, Cremarc support a number of successful clients in unlocking the potential of key accounts using an ABM approach to reach your target audience.</p></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/SocialProfiling.png" alt="Social Profiling" /><h4>Social Profiling</h4><p>We help you understand the individual, researching what they have said and the actions they have taken and discovering their personal side through social media profiling.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Findingthehooks.png" alt="Finding the Hooks" /><h4>Finding the Hooks</h4><p>Our aim is to find the passion of the individual, what they love and what piques their interest - it may be a sport, a charity or an interest that we can use to tie our message to.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Unique.png" alt="A unique B2B Branding Agency" /><h4>Being Creative</h4><p>When emails, social and the usual activity doesn't work, you must be creative, thinking differently to package your message in a way that shows that you know them.</p></div></div></div></div></section></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you鈥檇 like to chat about? 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