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class="navbar-nav ml-auto align-items-center"><li id="menu-item-2503" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503"><a href="https://www.cremarc.com/">Home</a></li><li id="menu-item-2586" class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2586"><a href="https://www.cremarc.com/b2b-marketing-services/">B2B Marketing Services</a><ul class="sub-menu"><li id="menu-item-2588" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2582 current_page_item menu-item-2588"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.<span></a></li><li id="menu-item-2587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2587"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-digital-marketing-services"><span class="menu-title">Digital <br/>marketing</span><span class="menu-description">We deliver digital impact through web, search, socials and integrated campaigns, and align your digital marketing with measured results.<span></a></li><li id="menu-item-2678" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2678"><a href="https://www.cremarc.com/b2b-marketing-services/marketing-technology"><span class="menu-title">Marketing <br/>technology</span><span class="menu-description">MarTech opens up far more possibilities to be better, to constantly learn, and do things that, in the past, were simply not possible.<span></a></li><li id="menu-item-2677" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2677"><a href="https://www.cremarc.com/b2b-marketing-services/account-based-marketing"><span class="menu-title">Account based <br/>marketing</span><span class="menu-description">Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.<span></a></li><li id="menu-item-2676" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2676"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-content-marketing-services"><span class="menu-title">Content <br/>marketing</span><span class="menu-description">We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.<span></a></li><li id="menu-item-4817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4817"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-web-design-agency"><span class="menu-title">Website Design & Development</span><span class="menu-description">We design compelling, user-focused B2B websites, combining engaging content and UX for impactful brand representation and audience engagement.<span></a></li></ul></li><li id="menu-item-3008" class="has-mega-menu pipe menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3008"><a>About</a><ul class="sub-menu"><li id="menu-item-3004" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3004"><a href="https://www.cremarc.com/why-cremarc"><span class="menu-title">Why Cremarc</span><span class="menu-description">A team of talented people that blend creative and innovative thinking with science and data, delivering measurable return for clients.<span></a></li><li id="menu-item-2709" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2709"><a href="https://www.cremarc.com/meet-the-team"><span class="menu-title">Meet the team</span><span class="menu-description">Meet the lovely team members that make cremarc who we are. It’s always nice to put a face to a name so come and take a look.<span></a></li><li id="menu-item-2708" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><section id="hero" class="center-align" style="background-image: url()"><div class="container"><div class="text-holder"><h1 class="banner-heading">B2B Branding Agency</h1><h2><strong>Brand <span class="c-purple">Marketing, Strategy, & Positioning</span></strong></span></h2></div></div></section><section id="block-1" class="circular-image-with-content content-blocks bg-dark img-right padding-default text-left" ><div class="container"><div class="row d-flex align-items-center justify-content-between"><div class="col-md-7 order-md-1 d-flex justify-content-end align-items-center"><div class="text-holder"><h2>The core ingredients of <span class="c-purple"><strong>B2B branding marketing success</strong></span></h2><p>For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.</p><p>Your B2B brand <strong>marketing strategy</strong> defines what you want to achieve and how you will achieve this. Your brand represents who you are, your purpose and how you want to be perceived. Your proposition is what connects you with potential buyers, aligns you to their needs and articulates your value.</p><p>Cremarc’s marketing expertise is deep-rooted in the technology sector. We intimately understand this space and can help you sharpen your strategy, differentiate your brand, and place clarity around your proposition.</p></div></div><div class="col-md-5 order-md-2"><div class="circle-image"><div class="line"></div> <img src="https://www.cremarc.com/wp-content/uploads/B2B-Digital-Tech-Marketing-Cremarc.jpg" alt="B2B Branding Agency" class="img-fluid"/><div class="solid"></div></div></div></div></div></section><section id="block-2" class="repeatable-icons content-blocks bg-dark padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2>B2B Brand Marketing <strong><span class="c-purple">Positioning</span></strong></h2><p>For marketing to be truly effective, it needs more than just a plan: it needs to have a clear strategy aligned to the aspirations of the business. As a top B2B branding agency we can provide that external expertise to sharpen your strategy, or if you are starting from a blank sheet, our experience ensures you get your strategy right first time.</p><p>We start with what you are looking to achieve. We place these aims in context with your target market and help you create a strategy that will deliver the desired impact.</p></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Discovery.png" alt="Discovery" /><h4>Brand Discovery</h4><p>We take the time to clearly define what you are trying to achieve, your goals for landing new business, objectives for expanding existing business and retaining customers. We help you to understand your addressable market and define ideal buyer profiles.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Strategy.png" alt="Marketing strategy" /><h4>Brand Strategy</h4><p>Our aim is to provide you with a clear and precise brand strategy for how marketing will deliver for your business. We look at where you invest, how you will engage with your market, and how you cultivate interest into action.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Context.png" alt="Business context" /><h4>Brand Context</h4><p>Our focus and experience in the tech sector enables us to provide context - defining personas of your target buyers, understanding the evaluation process, and mapping the competitive landscape that you need to out-manoeuvre.</p></div></div></div></div></section><section id="block-3" class="background-graphic position-right bg-sm"><div class="background-img" style="background-image: url(/wp-content/uploads/CremarcCircleWhite.png);"></div></section><section id="block-4" class="accordion-block content-blocks bg-purple padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2>A B2B Branding Agency That Delivers</h2><p>Your brand is the bedrock of your go-to-market: it defines how you are perceived by your customers, prospects, and potential employees.</p><p>Creating a brand that your audiences connect with is key for marketing success. It should permeate across everything you do, building awareness and differentiated recognition. We are experts in helping you define, create and evolve your brand.</p></div></div><div class="container-fluid"><div class="row d-flex align-items-center"><div class="col-md-6"><div class="accordion" id="accordionExample"><div class="accordion-row" id="heading-1"> <a href="#" data-toggle="collapse" data-target="#collapse-1" aria-expanded="true" aria-controls="collapse-1" class="collapsed"><h4><span>01</span>Purpose</h4> </a><div id="collapse-1" class="collapse" aria-labelledby="heading-1" data-parent="#accordionExample"><p>We help you clearly articulate your purpose and your vision. We then leverage this insight to define your brand and what you want it to represent to your target markets.</p></div></div><div class="accordion-row" id="heading-2"> <a href="#" data-toggle="collapse" data-target="#collapse-2" aria-expanded="true" aria-controls="collapse-2" class="collapsed"><h4><span>02</span>Value</h4> </a><div id="collapse-2" class="collapse" aria-labelledby="heading-2" data-parent="#accordionExample"><p>We help you define your brand values and how these are demonstrated in how you look and what you say, that differentiates you from the competition.</p></div></div><div class="accordion-row" id="heading-3"> <a href="#" data-toggle="collapse" data-target="#collapse-3" aria-expanded="true" aria-controls="collapse-3" class="collapsed"><h4><span>03</span>Identity</h4> </a><div id="collapse-3" class="collapse" aria-labelledby="heading-3" data-parent="#accordionExample"><p>We take your purpose and values and bring this alive through your brand identity. Your messaging, your tone of voice, your colour palette, style and content all come together to deliver a brand that represents you.</p></div></div></div></div><div class="col-md-6"><div class="offset-img-holder"> <img src="https://www.cremarc.com/wp-content/uploads/cremarc-branding.png" alt="Cremarc - a B2B Branding Agency" class="img-fluid" /></div></div></div></div></section><section id="block-5" class="repeatable-icons content-blocks bg-white padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2>B2B Brand Positioning & Proposition</h2><p>We are masters of simplifying the complex – taking what you think is brilliant about what you do and articulating this in a concise and simplified way that resonates with your audience. We can position you in a way that sets you apart from the competition. We help you craft and refine your proposition to deliver maximum impact.</p></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Need.png" alt="" /><h4>Need</h4><p>We start by looking outside. What are the pain-points of your target audience? What are the gains they are looking to achieve? We help you step into the shoes of your buyers or users and see the world from their perspective.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Alignment.png" alt="" /><h4>Alignment</h4><p>Through understanding the market ‘need’ we are then able to align your proposition to these needs. We remove the noise and focus on those capabilities, benefits and values that hit the mark.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Unique.png" alt="A unique B2B Branding Agency" /><h4>Unique</h4><p>We bring a pragmatic approach to identifying what is truly unique about your proposition. We then can see how to articulate and demonstrate this to the different personas you are looking to engage with.</p></div></div></div></div></section></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you’d like to chat about? 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