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page-2670-data page-marketing-technology-data"> <script>function myFunction(x) { x.classList.toggle("change"); }</script> <header class="theme-header"><nav class="navbar navbar-expand-lg p-0"> <a class="logo" href="https://www.cremarc.com/"> <img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 200px;"> <img src="/wp-content/uploads/cremarc-logo-blue.svg" class="img-fluid hover-logo" alt="Cremarc" style="width: 200px;"> </a> <button class="navbar-toggler p-0" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"><div onclick="myFunction(this)"><div class="bar1"></div><div class="bar2"></div><div class="bar3"></div></div> </button><div class="collapse navbar-collapse" id="navbarSupportedContent"><div class="menu-main-nav-container"><ul id="menu-main-nav" class="navbar-nav ml-auto align-items-center"><li id="menu-item-2503" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503"><a href="https://www.cremarc.com/">Home</a></li><li id="menu-item-2586" class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2586"><a href="https://www.cremarc.com/b2b-marketing-services/">B2B Marketing Services</a><ul class="sub-menu"><li id="menu-item-2588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2588"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.<span></a></li><li id="menu-item-2587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2587"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-digital-marketing-services"><span class="menu-title">Digital <br/>marketing</span><span class="menu-description">We deliver digital impact through web, search, socials and integrated campaigns, and align your digital marketing with measured results.<span></a></li><li id="menu-item-2678" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2670 current_page_item menu-item-2678"><a href="https://www.cremarc.com/b2b-marketing-services/marketing-technology"><span class="menu-title">Marketing <br/>technology</span><span class="menu-description">MarTech opens up far more possibilities to be better, to constantly learn, and do things that, in the past, were simply not possible.<span></a></li><li id="menu-item-2677" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2677"><a href="https://www.cremarc.com/b2b-marketing-services/account-based-marketing"><span class="menu-title">Account based <br/>marketing</span><span class="menu-description">Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.<span></a></li><li id="menu-item-2676" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2676"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-content-marketing-services"><span class="menu-title">Content <br/>marketing</span><span class="menu-description">We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.<span></a></li><li id="menu-item-4817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4817"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-web-design-agency"><span class="menu-title">Website Design & Development</span><span class="menu-description">We design compelling, user-focused B2B websites, combining engaging content and UX for impactful brand representation and audience engagement.<span></a></li></ul></li><li id="menu-item-3008" class="has-mega-menu pipe menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3008"><a>About</a><ul class="sub-menu"><li id="menu-item-3004" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3004"><a href="https://www.cremarc.com/why-cremarc"><span class="menu-title">Why Cremarc</span><span class="menu-description">A team of talented people that blend creative and innovative thinking with science and data, delivering measurable return for clients.<span></a></li><li id="menu-item-2709" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2709"><a href="https://www.cremarc.com/meet-the-team"><span class="menu-title">Meet the team</span><span class="menu-description">Meet the lovely team members that make cremarc who we are. It’s always nice to put a face to a name so come and take a look.<span></a></li><li id="menu-item-2708" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><section id="hero" class="center-align" style="background-image: url()"><div class="container"><div class="text-holder"><h1 class="banner-heading">Your <span class="c-purple"><strong>B2B Marketing Automation Agency</strong></span></h1></div></div></section><section id="block-1" class="circular-image-with-content content-blocks bg-dark img-right padding-default text-left" ><div class="container"><div class="row d-flex align-items-center justify-content-between"><div class="col-md-7 order-md-1 d-flex justify-content-end align-items-center"><div class="text-holder"><h2>B2B <span class="c-purple"><strong>MarTech</strong></span></h2><p>As marketers we have never had it so good. As more of our world has gone digital, we now have the luxury of a plethora of marketing technology (<strong>MarTech</strong>). These tools enable us to track, analyse and automate. By employing a B2B Marketing Automation Agency you gain access to a team of people experienced with harnessing marketing technology to increase the engagement and reach of your brand, with the minimum of cost and time outlays, to deliver you the results that you need.</p><p>As marketing automation experts, we are helping our clients maximise their investment in marketing automation, leverage tools to create true marketing telemetry, and gain greater insight into the return on every aspect of marketing.</p></div></div><div class="col-md-5 order-md-2"><div class="circle-image"><div class="line"></div> <img src="https://www.cremarc.com/wp-content/uploads/B2B-Digital-Tech-Marketing-Cremarc.jpg" alt="B2B Branding Agency" class="img-fluid"/><div class="solid"></div></div></div></div></div></section><section id="block-2" class="repeatable-icons content-blocks bg-dark padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2>A <span class="c-purple"><strong>B2B HubSpot Agency</strong></span></h2><p>As a proud B2B HubSpot Agency, we know <strong>Marketing Automation</strong> continues to transform B2B marketing. It enables us to integrate activities across multiple channels whilst personalising what we do. It provides us with a wealth of data that we can analyse and use to make better, more informed decisions for our clients.</p></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Automation.png" alt="Marketing Automation Selection" /><h4>Marketing Automation Selection</h4><p>We have extensive experience in all the leading Marketing Automation platforms. We can help you define your requirements, evaluate your options, and select the most appropriate solution for your needs.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Optimisation.png" alt="Marketing Automation Optimisation" /><h4>Marketing Automation Optimisation</h4><p>We exploit every capability of Marketing Automation, and our proven success in this area means we can confidently review how you are using your platform and advise you on how to maximise your investment.</p></div></div><div class="col-md-4"><div class="icon-block"> <img src="https://www.cremarc.com/wp-content/uploads/Managed-Services.png" alt="Marketing Automation Managed Service" /><h4>Marketing Automation Managed Service</h4><p>For those looking to utilise Marketing Automation but don鈥檛 have the internal marketing operation resources, we offer a fully managed service. We are an Act-On and HubSpot partner and can deliver you an all-encompassing service.</p></div></div></div></div></section><section id="block-3" class="background-graphic position-right bg-sm"><div class="background-img" style="background-image: url(/wp-content/uploads/CremarcCircleWhite.png);"></div></section><section id="block-4" class="accordion-block content-blocks bg-purple padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2>Marketing <strong>Telemetry</strong></h2><p>In the world of <strong>digital marketing</strong> everything is trackable. However, key data often sits in different silos, providing snapshots rather than a holistic view.</p><p><strong>Marketing Telemetry</strong> gathers the data points across all your marketing activity and pulls this together in a way that enables you to connect the dots. By doing this you can see the cause and effect of everything you do and gain a more accurate picture of the return on each investment.</p></div></div><div class="container-fluid"><div class="row d-flex align-items-center"><div class="col-md-6"><div class="accordion" id="accordionExample"><div class="accordion-row" id="heading-1"> <a href="#" data-toggle="collapse" data-target="#collapse-1" aria-expanded="true" aria-controls="collapse-1" class="collapsed"><h4><span>01</span>Defining your KPI</h4> </a><div id="collapse-1" class="collapse" aria-labelledby="heading-1" data-parent="#accordionExample"><p>We work with you to define those performance indicators that are key to your sucess and what you are looking to achieve. We then leverage the data available to analyse and report against your KPIs.</p></div></div><div class="accordion-row" id="heading-2"> <a href="#" data-toggle="collapse" data-target="#collapse-2" aria-expanded="true" aria-controls="collapse-2" class="collapsed"><h4><span>02</span>Capturing the datapoints</h4> </a><div id="collapse-2" class="collapse" aria-labelledby="heading-2" data-parent="#accordionExample"><p>Marketing Telemetry does not just look at the KPIs but what is driving the KPIs. We help you identify the datapoints that influence performance and capture this data from your tools and systems.</p></div></div><div class="accordion-row" id="heading-3"> <a href="#" data-toggle="collapse" data-target="#collapse-3" aria-expanded="true" aria-controls="collapse-3" class="collapsed"><h4><span>03</span>Turning data into better action</h4> </a><div id="collapse-3" class="collapse" aria-labelledby="heading-3" data-parent="#accordionExample"><p>We enable you to measure the outcomes of marketing, understand the marketing funnel, and see not just the KPIs but also what is contributing to these. This holistic approach enables you to analyse, learn, and improve.</p></div></div></div></div><div class="col-md-6"><div class="offset-img-holder"> <img src="https://www.cremarc.com/wp-content/uploads/marketing-technology.png" alt="Marketing Telemetry" class="img-fluid" /></div></div></div></div></section><section id="block-5" class="columns content-blocks bg-white padding-default text-left" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><h2 style="text-align: center;">Attribution <strong>tracking</strong></h2><p style="text-align: center;">The key to Marketing Telemetry is the ability to track attributes – what activity is producing the touchpoints, that are progressing an initial engagement down the marketing funnels, and producing opportunities?</p><p style="text-align: center;">We help you utilise the different platforms, to capture these touchpoints and build a way of attribution tracking. This can help you to truly understand which activity, or combination of activities, are producing the best outcomes.</p><p style="text-align: center;">Once this data is captured, your eyes are opened to what generates leads, what progresses leads, and what converts leads.</p></div></div></div></section><section id="block-6" class="repeatable-icons content-blocks bg-purple padding-default text-left" ><div class="container"><div class="narrow-container text-center mb-5"><h2 class="sub-heading">We are <span class="c-purple"><strong>Marketing Automation Experts</strong></span> in a variety of marketing automation software tools</h2></div><div class="row d-flex justify-content-center"><div class="col-md-4"><div class="icon-block"><h4>Pardot</h4><p>We are experts in the Salesforce owned customer relationship management (CRM) solution, Pardot.</p></div></div><div class="col-md-4"><div class="icon-block"><h4>Act-On</h4><p>We work with a number of clients, using Act-On software to manage their marketing automation needs.</p></div></div><div class="col-md-4"><div class="icon-block"><h4>HubSpot</h4><p>We are HubSpot partners, able to offer a managed service for this CRM tool, for inbound marketing, sales and customer service.</p></div></div></div></div></section></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you鈥檇 like to chat about? 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