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To ensure our article backlog doesn't grow, we publish only the most useful articles for our audience; accordingly, we tend to be highly selective.</p> <p><strong>If you can't wait that long,</strong> MarketingProfs offers a <a href="https://services.marketingprofs.com/native-advertising-mpw"><strong>Sponsored Article</strong></a> option: The how-to article or opinion/thought-leadership piece you sponsor gets bumped to the front of the line and published within a few weeks. BUT (and this is key): it still must be accepted for publication by our editors.</p> <p><a href="https://services.marketingprofs.com/native-advertising-mpw">Find out more about sponsored articles</a> as well as <a href="https://services.marketingprofs.com/" target="_blank">other advertising opportunities</a> on MarketingProfs.</p> <h2>Topics We Cover</h2> <p><strong>IMPORTANT:</strong> MarketingProfs <strong>focuses on enterprise (i.e., large-company) business-to-business (B2B) marketing-related content</strong> (and on some topics that broadly apply to all marketing). The following are the topics MarketingProfs covers.</p> <p>If the subject of your contributed "how to" article or thought-leadership piece (see the next section on those and other content types) does not relate to one of the following, we're unlikely to consider it for publication. Do think of these, however, as broad categories rather than narrow topics:</p> <ol> <li>Generative AI</li> <li>Demand/Lead Generation</li> <li>Marketing Metrics & Measurement</li> <li>Sales Enablement<br /> </li> <li>Social Media for B2B Marketing</li> <li>Buyer Personas</li> <li>Sales & Marketing Alignment/Collaboration<br /> </li> <li>Email Marketing</li> <li>Branding<br /> </li> <li>Marketing Operations & Management</li> <li>Customer Experience<br /> </li> <li>Account-Based Marketing (ABM)</li> <li>Marketing Automation</li> <li>Competitive Analysis/Competition</li> <li>Content Marketing</li> <li>Marketing Strategy (i.e., big-picture strategy)<br /> </li> </ol> <h2>Types of Content We Publish</h2> <p>Here's a list of what we publish from guest contributors:</p> <ul> <li><strong>Bylined "how-to" articles</strong> for our website and newsletter, <em><a href="/newsletters/marketing/" target="_blank">MarketingProfs Today</a>,</em> which is published four times per week</li> <li><strong>Summaries of research findings</strong> based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers</li> <li><strong>Bylined thought-leadership articles</strong> (op/ed-type pieces), but we accept only those that offer particularly valuable opinions, insights, and views that can't easily be found elsewhere</li> <li><strong>Infographics</strong></li> </ul> <p>What we <em>don't </em>publish:</p> <ul> <li>We no longer publish case studies, and we've never published press releases (but if your release is about research—surveys, polls, etc.—do look at the "How to Get Your Research Covered on MarketingProfs," below).</li> <li>If you use the phrase <strong>"when it comes to" </strong>in your article, especially more than once, you're just giving us a reason to not accept your article for publication.<br /> </li> </ul> <h2>How to Get Your Byline Published on MarketingProfs</h2> <p>We get a lot of submissions. Following these guidelines will increase your chances of getting your <strong>how-to article</strong> published in MarketingProfs:</p> <ul> <li>Write from an objective viewpoint and convey valuable <strong>how-to information</strong> to the reader. Focus on <strong>practical</strong> advice, <strong>actionable</strong> tips, and <strong>useful</strong> know-how about a specific marketing topic or approach to marketing (see topic list, above). Bullet points are good. Meandering text is not.</li> <li>Use a fresh, approachable voice. You are a person writing for other people. Sound like one.</li> <li>Offer clear takeaways for our (and your) audience—mostly B2B marketers, by the way. And remember that little voice Ann Handley talks about in <em><a href="https://www.amazon.com/Everybody-Writes-Improved-Go-Ridiculously-dp-1119854164/dp/1119854164/" target="_blank">Everybody Writes</a></em>: "Nobody has to read this." So, make us want to read it.</li> <li>Articles should be at least <strong>800-1,000 words, but not much more than 1,200 or so.</strong> Feel free to include images, charts, graphs, and the like—but only if they help convey a point.</li> <li>Articles should be original to the author and unpublished elsewhere. (Infographics can have appeared elsewhere.)</li> <li>Include a <strong>brief bio</strong> of 25 words, including LinkedIn and Twitter contact info, if available, and a <strong>recent headshot</strong> (NOT closely cropped; we will do the cropping. Make sure <em>your entire head</em> and the <em>upper half of your torso</em> are in the picture frame and are <em>centered.</em> Also, no profile views: only front view—i.e., looking straight ahead, at the camera).</li> <li>Include relevant links <strong>immediately preceding</strong> the words to be linked (the anchor text); <strong>do not embed the links in the anchor text</strong> (but feel free to underline that anchor text).</li> <li>Submit articles as <strong>Microsoft Word files, </strong>sent as <strong>email attachments</strong> (not as a PDF or other file type; not as a Google Doc or similar format link; and not pasted into the body of your email).</li> <li>If you submit an article that mentions businesses or companies in which you have a vested interest, <strong>disclose</strong> as much to us and the audience.</li> </ul> <p>Send byline submissions to Director of Publications <a href="mailto:WriteForUs@marketingprofs.com?subject=MarketingProfs byline contribution">Vahe Habeshian</a>. Include "MarketingProfs byline contribution" in your email subject line.</p> <p><em><strong>If your article is accepted for publication,</strong></em> we will inform you; expect to hear from us <strong>within a week or two</strong> of our having received your email.</p> <p><em><strong>If we don't accept your article,</strong></em> you may or may not hear from us, depending on how crowded our inbox is.</p> <p><strong><em>If you haven't followed the above guidelines,</em></strong> you likely won't hear back.</p> <h2>My Article Was Selected for Publication. Now What?</h2> <ul> <li>Your article will be edited for clarity and brevity, and to conform to the MarketingProfs house style.</li> <li>We will probably change your headline, too, so you might want to suggest alternatives.</li> <li>The author retains copyright and may republish the article on his/her personal or company blog or site after the article has been published on MarketingProfs. In such cases, we ask that you cite MarketingProfs and link to the original article on our site.</li> <li>MarketingProfs may also reprint your piece, or excerpts from it, with full attribution, in MarketingProfs products, including marketing materials.</li> <li>We do not pay guest contributors for their articles.</li> <li>Our article queue is long, and <strong>publication can take up to 4 months</strong>.</li> </ul> <h2>How to Get Your Research Covered on MarketingProfs</h2> <p>If you have findings from marketing-related research to share, send an email to Research Writer <a href="mailto:data@marketingprofs.com?subject=Research findings">Ayaz Nanji</a> with a link to or PDF of the research. Include "Research Findings" in the subject line.</p> <p>If Ayaz chooses to cover your research, he will likely reach out directly for more information.</p> <h2>How to Get Your Infographic on MarketingProfs</h2> <p>Infographics submissions should include introductory text—about 125-150 words—to help set up the graphic. You won't get a byline for that text; think of it more as a press release.</p> <p>Forward your infographic to <a href="mailto:data@marketingprofs.com?subject=Infographic contribution">Ayaz Nanji</a>, and include "MarketingProfs infographic contribution" in your email subject line.</p> <h2>What Didn't We Answer?</h2> <p>Still have a question? 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