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Just open the workbook and play the recordings now.</p> <a class="btn btn-lg btn-primary px-5 mpmember mpnonmember" href="/events/ai-for-content-creators/pro/sa">UPGRADE TO PRO</a> </div> </div> </div> </section> <section id="collection" class="py-5"> <div class="container"> <h2 class="section-title-caps text-center"> FILTER FOR</h2> <div class="d-flex justify-content-center mb-4"> <ul id="collection-flters"> <li data-filter="*" class="all filter-active">show ALL</li> <li data-filter=".filter-BRANDING" class="BRANDING">BRANDING</li> <li data-filter=".filter-COMMUNICATIONS" class="COMMUNICATIONS">COMMUNICATIONS</li> <li data-filter=".filter-CE" class="CE">CUSTOMER EXPERIENCE</li> <li data-filter=".filter-DG" class="DG">DEMAND GENERATION</li> <li data-filter=".filter-MA" class="MA">MEASUREMENT AND ANALYTICS</li> <li data-filter=".filter-STRATEGY" class="STRATEGY">STRATEGY</li> </ul> </div> <div class="card-deck collection-container">  <div class="col-lg-4 col-md-6 collection-item filter-BRANDING"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">BRANDING</h4> </div> <a href="/cmp/18/wwdba/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/Nick.jpg" alt="Nick Westergaard" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Digital Brand Activation</h3> <span class="byline">with Nick Westergaard</span></div> <p class="mb-4">Your digital marketing is only as strong as the strategy behind it. Discover how to plan your next brand activation, easy ways to create engaging content, how to leverage your team's expertise, and more—all without breaking the bank. Open the workbook and let Nick show you how he builds strong brands on a budget.</p> <div class="text-center mt-auto"> <a href="/cmp/18/wwdba/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-COMMUNICATIONS"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">COMMUNICATIONS</h4> </div> <a href="/cmp/18/wwsocial/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/Zontee.jpg" alt="Zontee Hou" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Building Brand Trust Through Social Media</h3> <span class="byline">with Zontee Hou</span></div> <p>Turn social media into a marketing tool that works for you! Discover strategies that grow your presence, engage your audience, and expand your reach organically. Before you know it, you'll cement your role as an industry leader. So fire up those social accounts and open the workbook—Zontee's got your game plan.</p> <div class="text-center mt-auto"> <a href="/cmp/18/wwsocial/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>     <div class="col-lg-4 col-md-6 collection-item filter-COMMUNICATIONS"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">COMMUNICATIONS</h4> </div> <a href="/events/seo-and-the-future-of-content-discovery/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/andy-crestodina_878x636.jpg" alt="Andy Crestodina" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">SEO and the Future of Content Discovery</h3> <span class="byline">with Andy Crestodina</span></div> <p class="mb-4">Frustrated with SEO and confused by the factors that make some pages rank—and others tank? You're not alone. But SEO is still one of the best ways to attract buyers. You just have to focus your efforts on the right factors to attract search engines and engage website visitors. Join SEO superstar Andy Crestodina for this four-part series to get clarity on the new rules of SEO.</p> <div class="text-center mt-auto"> <a href="/events/seo-and-the-future-of-content-discovery/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-CE"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">CUSTOMER EXPERIENCE</h4> </div> <a href="/event/pro/46487/customers-crave-self-service-content-b2b-content-as-cx-working-webinar"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/jeannie1.jpg" alt="Jeannie Walters" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">B2B Content as CX</h3> <span class="byline">with Jeannie Walters</span></div> <p>Give your audience the content they want, when they want it—and build customer trust in the process! Use B2B content to position your brand as the authority in your market. You'll become your market's go-to destination... and their solution. Open the workbook and get to work with Jeannie.</p> <div class="text-center mt-auto"> <a href="/event/pro/46487/customers-crave-self-service-content-b2b-content-as-cx-working-webinar" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-DG"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">DEMAND GENERATION</h4> </div> <a href="/cmp/18/wwdgen/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/Kenda.jpg" alt="Kenda Macdonald" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Attract and Convert: Demand Generation</h3> <span class="byline">with Kenda Macdonald</span></div> <p>Discover how to build an engaged list of buyers with Kenda Macdonald's Working Webinar Series. In just five sessions, you'll create a lead magnet, start an email list, build a welcome campaign, and begin to fill your sales pipeline. Open the workbook, find a comfy chair, and roll up your sleeves!</p> <div class="text-center mt-auto"> <a href="/cmp/18/wwdgen/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-DG"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">DEMAND GENERATION</h4> </div> <a href="/cmp/18/wwsales/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/Pam.jpg" alt="Pam Didner" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Sales Enablement: Aligning Marketing and Sales</h3> <span class="byline">with Pam Didner</span></div> <p>Raise your company revenue—by closing the gap between sales and marketing! In these four sessions, Pam Didner reveals how to create a custom Sales Enablement Plan that brings in qualified leads that sales loves. From content mapping to cross-departmental tech integrations, Pam will guide you to sales-and-marketing bliss.</p> <div class="text-center mt-auto"> <a href="/cmp/18/wwsales/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-DG"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">DEMAND GENERATION</h4> </div> <a href="/events/score-plan-convert-demand-generation/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/kenda2.jpg" alt="Kenda Macdonald" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Score, Plan, Convert: Demand Generation</h3> <span class="byline">with Kenda Macdonald</span></div> <p>Fill your funnel with sales-qualified leads! How? With an automated drip of perfectly-timed content to keep your prospects engaged. You'll also build a custom lead scoring system, and target your prospects' brain biases to hook 'em on your solution.</p> <div class="text-center mt-auto"> <a href="/events/score-plan-convert-demand-generation/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-MA"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">MEASUREMENT AND ANALYTICS</h4> </div> <a href="/events/the-modern-marketers-guide-to-google-analytics/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/janet-driscoll-miller_878x636.jpg" alt="Janet Driscoll Miller" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">The Modern Marketer's Guide to Google Analytics</h3> <span class="byline">with Janet Driscoll Miller</span></div> <p class="mb-4">Google Analytics 4 offers improved marketing insights—if you can navigate its interface and reporting structure. Don't miss out on these insights with a misconfigured GA4. Janet Driscoll Miller walks through the essential steps to set up GA4, collect the right data from various platforms, and generate meaningful reports.</p> <div class="text-center mt-auto"> <a href="/events/the-modern-marketers-guide-to-google-analytics/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-STRATEGY"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">STRATEGY</h4> </div> <a href="/events/b2b-buyer-personas/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/ardath_st1.jpg" alt="Ardath Albee" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Building and Using B2B Buyer Personas to Grow Revenue</h3> <span class="byline">with Ardath Albee</span></div> <p>Discover how to create and use B2B Buyer Personas to win 'em over, from the CEO to the manager. Soon you'll provide the marketing messages each buyer needs. Become a trusted advisor on their buyer's journey, prepare them to work with your sales team, and increase your company revenue—all with persona-targeted marketing.</p> <div class="text-center mt-auto"> <a href="/events/b2b-buyer-personas/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-STRATEGY"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">STRATEGY</h4> </div> <a href="/events/how-to-build-a-successful-gtm-marketing-plan/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/pam_dg2.jpg" alt="Pam Didner" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">How to Build a Successful GTM Marketing Plan</h3> <span class="byline">with Pam Didner</span></div> <p>Don't let chance determine the success of your next product launch. Tilt the odds in your favor with a comprehensive Go-to-Market Marketing Plan. With tips and templates, Pam Didner makes it easy to target the right audience, improve your funnel, enable Sales, and pull it all together into a stakeholder-approved GTM plan.</p> <div class="text-center mt-auto"> <a href="/events/how-to-build-a-successful-gtm-marketing-plan/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>   <div class="col-lg-4 col-md-6 collection-item filter-STRATEGY"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">STRATEGY</h4> </div> <a href="/events/marketing-fundamentals/home/sa/"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/wws/pam-didner_fundamentals_878x636.jpg" alt="Pam Didner" class="img-fluid" /></a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Marketing Fundamentals</h3> <span class="byline">with Pam Didner</span></div> <p>Design and implement your marketing strategy! This four-part series will give you the marketing fundamentals you need to plan your marketing for improved results. Pam Didner breaks down the fundamentals of marketing strategy, making this advanced topic easy to understand. Develop your career or refresh your skills with this exclusive series.</p> <div class="text-center mt-auto"> <a href="/events/marketing-fundamentals/home/sa/" class="btn btn-lg btn-block btn-primary mb-3">Launch Series</a> </div> </div> </div> </div>  </div> </div> </section> <section id="testimonial" class="pb-5 bg-blue py-5"> <div class="container py-4"> <div class="mb-5"> <h2 class="section-title-caps text-center text-white">DON'T JUST TAKE OUR WORD FOR IT</h2> </div> <div class="quotebox rounded"> <blockquote> <div id="carouselTestimonialIndicators" class="carousel slide" data-ride="carousel"> <ol class="carousel-indicators d-none d-md-flex" style="bottom: -40px;"> <li data-target="#carouselTestimonialIndicators" data-slide-to="0" class="active"></li> <li data-target="#carouselTestimonialIndicators" data-slide-to="1"></li> <li data-target="#carouselTestimonialIndicators" data-slide-to="2"></li> </ol>  <div class="carousel-inner"> <div class="carousel-item active"> <p>Thorough, practical/relevant for today's issues, very comprehensive in the content she covers and Pam was super high energy AND knowledgeable.</p> <span class="source">Pam Didner's Working Webinar Series attendee</span> </div> <div class="carousel-item"> <p>This series is packed with practical information that you can put to use right away. The instructor shares a step-by-step process for how to create targeted content that engages and converts.</p> <span class="source">Ardath Albee's Working Webinar Series attendee</span> </div> <div class="carousel-item"> <p>Common sense approach, great delivery style from Nick, love the slides, picked up some great tips and reminders.</p> <span class="source">Nick Westergaard's Working Webinar Series attendee</span> </div> </div> </div> </blockquote> </div> </div> </section>  <style> .bg-image{display:none;} </style> <link href="https://www.marketingprofs.com/assets/css/rollup/rollup.css" rel="stylesheet">  <script src="/assets/js/rollup/filter.js"></script> <script src="/assets/plugin/rollup/isotope-layout/isotope.pkgd.min.js"></script> <script type="text/javascript"> $(document).ready(function () { // Get the tallest height for viewport at least 768px wide const mediaQuery = window.matchMedia('(min-width: 768px)') // Check if the media query is true if (mediaQuery.matches) { var maxHeight = -1; $('.card-body').each(function () { maxHeight = maxHeight > $(this).height() ? maxHeight : $(this).height(); }); $('.card-body').each(function () { $(this).height(maxHeight); $(this).addClass('d-flex flex-column') }); } // Gets the video src from the data-src on each button var $videoSrc; $('.video-btn').click(function () { $videoSrc = $(this).data("src"); }); console.log($videoSrc); // Opens modal $('#vidModal').on('shown.bs.modal', function (e) { // set the video src to autoplay $("#video").attr('src', $videoSrc + "?&autoplay=1&loop=1"); // Modal overlay bg change from white to dark $('.modal-backdrop').css('background', '#000'); }) // stop playing the video when the modal is closed $('#vidModal').on('hidden.bs.modal', function (e) { // reload after closed $("#video").attr('src', $videoSrc); $('#video-frame').attr('src', ''); $('#video-frame').attr('src', url); }) }); </script>   <footer class="footer-1 row"> <div class="container"> <div class="row mb-5 text-center text-md-left"> <div class="col-sm col-lg-2 offset-lg-1 pt-2"> <h5>ABOUT</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/">About Us</a></li> <li class="nav-item"><a class="nav-link" href="/syndication/">RSS Feeds</a></li> <li class="nav-item"><a class="nav-link" href="/newsletters/marketing/">Newsletters</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>SERVICES</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/upgrade">Training Subscriptions</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/corp/training/sa/" target="_blank">Enterprise Training</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/dna/overview/sa/" target="_blank">Consulting Services</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com" target="_blank">B2B Forum</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>PARTNERSHIPS</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="https://services.marketingprofs.com" target="_blank">Lead Gen & Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com/sponsorship/" target="_blank">Event Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="/write-for-us">Write for Us</a></li> <li class="nav-item"> <a class="nav-link" href="/speak-for-us">Speak for Us</a></li> </ul> </div> <div class="col-sm col-lg-2 pt-2"> <h5>HELP</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/contact/">Contact Us</a></li> <li class="nav-item"> <a class="" href="/ea/">Know-How Exchange</a></li> <li class="nav-item"> <a class="" href="/faqs/">FAQs</a></li> <li class="nav-item"> <a class="" href="/about/refunds">Refund Policy</a></li> <li class="nav-item"> <a class="" href="/about/terms-of-use">Terms of Use</a></li> <li class="nav-item"> <a class="" href="/about/privacy">Privacy Policy</a></li> <li class="nav-item"> <a class="" href="/about/cookie-policy">Cookies Policy</a></li> </ul> </div> </div> <div class="row"> <div class="copyright col-12 d-flex justify-content-center"> </div> <div class="copyright col-12 d-flex justify-content-center"><span> <span class="copyrightyear">© 2024</span> MARKETINGPROFS LLC</span><span> ALL RIGHTS RESERVED</span></div> </div> </div> </footer> </div> </div> <div id="storybar" class="bg-image noprint"> <div class="container-fluid"> <div class="text-right"><a href="/resources/" onclick="window.location.href ='/story/';return false;">We're baaackk! 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