Articles Resources for Marketing Professionals

<!doctype html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KCWFVTT'); </script>  <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#02559a"> <meta name="msapplication-TileColor" content="#02559a"> <meta name="theme-color" content="#ffffff"> <title>Articles Resources for Marketing Professionals</title> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/bootstrap.min.css" integrity="sha384-Gn5384xqQ1aoWXA+058RXPxPg6fy4IWvTNh0E263XmFcJlSAwiGgFAW/dAiS6JXm" crossorigin="anonymous"> <link href="//css.marketingprofs.com/css/v4/mp.min.css?dt=11/27/2024 3:45:54 AM" rel="stylesheet"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <script async id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="e5269c15-96e2-4904-9ea7-32f93574fb7b" data-blockingmode="auto" type="text/javascript"></script>  <script src="https://s.marketingprofs.com/inc/jscript/v3/jquery-latest.min.js"></script> <script type="text/javascript" async src="https://s.marketingprofs.com/inc/jscript/ajax.js"></script> <script async type="text/javascript" src="https://s.marketingprofs.com/inc/jscript/v3/global.js?t=11/27/2024 3:45:54 AM"></script> <script type="text/javascript" async src="https://api.marketingprofsu.com/lrs/jscript/transaction.js?t=11/27/2024 3:45:54 AM"></script> <style type="text/css"> .bg-image, #storybar { background-image: url(https://i.marketingprofs.com/assets/images/site/story/42727_mpbluejay_lg.jpg);font-weight:bold; } </style> <link rel="canonical" href="https://www.marketingprofs.com/resources/type/25/articles/" /> <script>varpagetitle = "Articles Resources for Marketing Professionals"</script>  <meta property="og:title" content="Articles Resources for Marketing Professionals" /> <meta property="og:type" content="website" /> <meta property="og:image" content="https://i.marketingprofs.com/assets/images/logos/v3/MarketingProfs_Logo_200x200P.png" /> <meta property="og:url" content="https://www.marketingprofs.com/resources/type/25/articles/" /> <meta property="og:description" content="MarketingProfs has provided articles resources for marketing professionals since our founding in 2000. Search our Articles resource library for all your marketing challenges." /> <meta property="og:site_name" content="MarketingProfs" /> <meta property="fb:admins" content="100001357263258" />  <meta name="description" content="MarketingProfs has provided articles resources for marketing professionals since our founding in 2000. Search our Articles resource library for all your marketing challen" />   <meta name="com.silverpop.brandeddomains" content="www.pages03.net,enterprise.marketingprofs.com,mpb2b.marketingprofs.com,pages03.net,www.marketingprofs.com,www.pages03.net" /> <script async src="https://www.sc.pages03.net/lp/static/js/iMAWebCookie.js?3a40ee8-152a3a41051-2d617ac8ac4460b9f143347708bf4d50&h=www.pages03.net" type="text/javascript"></script> <script>var isloggedout = "1"; var ispro = "0"; var subtypeid = "0"; var daystoexpiration= ""; var monthstoexpiration= ""; var userdomain= ""; var category = ""; var evids = "0"; var issponsored = "0"; var isb2bforum = "0"; </script> </head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KCWFVTT" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header id="top-header"> <div id="fixed-items"> <nav id="main-nav" class="navbar navbar-expand-lg navbar-light navbar-static align-self-center"> <a class="navbar-brand" href="/"> <img src="//www.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs" class="mp-p75" /></a> <button id="navbarSideButton" class="navbar-toggler" type="button" data-toggle="collapse" data-target="#mainnav" aria-controls="mainnav" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div class="collapse navbar-collapse pull-right flex-column align-items-end" id="navbarSide"> <a href="/" onclick="return false;" class="closenav ion-android-close p-2"></a>  <div class="utility-nav"> <ul class="navbar-nav list-unstyled py-1 d-none d-lg-flex"> <li class="nav-item"><a href="/newsletters/marketing/" class="small px-2">FREE Newsletter</a></li> <li class="nav-item"><a href="/cmp/corp/training/sa/" target="_blank" class="small px-2">Enterprise</a></li> <li class="nav-item"><a href="/resources/type/26/podcasts/" class="small px-2">Podcast</a></li> <li class="nav-item"><a href="/about/contact/" class="small px-2">Contact</a></li> </ul>  <form action="/resources/" class="search-form p-xl-3 mb-3" abframeid="iframe.0.354148556556545" abineguid="02035D0D95B640668E98E3C15D308E3D"> <div class="search-form"> <div class="form-group has-feedback"> <label for="topsearch" class="sr-only">Search</label> <input class="form-control" name="search" id="topsearch" placeholder="Search..." type="text" /> <span class="ion-ios-search-strong form-control-feedback"></span> </div> </div> </form> <script> $('#topsearch').keydown(function (e) { if (e.keyCode == 13) { window.location.href = '/resources/?loc=nav&search=' + encodeURI(this.value); return false; } }) </script> </div>  <ul class="navbar-nav mp-nav"> <li class="nav-item p-md-2 px-xl-4 dropdown navtraining"> <a class="nav-link" href="/upgrade" id="dropdown10" aria-haspopup="true" aria-expanded="false" style="font-weight:bold;color:#D61C5B;">PRO</a> <div class="dropdown-menu" aria-labelledby="dropdown10"> <a class="dropdown-item" href="/upgrade">Individuals & Small Teams</a> <a class="dropdown-item navai" href="/training/artificial-intelligence">AI Training</a> <a class="dropdown-item navaae" href="/training/ask-an-expert">Ask an Expert</a> <a class="dropdown-item navmwb" href="/events/mwb24/home/sa/">Marketing Writing Bootcamp</a> <a class="dropdown-item navmcrollup" href="/training/master-classes">Master Classes</a> <a class="dropdown-item navwwsrollup" href="/training/working-webinar-series">Working Webinars</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown navevents"> <a class="nav-link" href="/events/" id="dropdown12" aria-haspopup="true" aria-expanded="false">EVENTS</a> <div class="dropdown-menu" aria-labelledby="dropdown12"> <a class="dropdown-item navevents" href="/events/">Upcoming Events</a> <a class="dropdown-item navb2b" href="https://mpb2b.marketingprofs.com/">B2B Forum</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown mega-menu"> <a class="nav-link mega-toggle" href="/resources/" id="dropdown06" aria-haspopup="true" aria-expanded="false">RESOURCES</a> <div class="dropdown-menu mega" aria-labelledby="dropdown06">  <div class="container py-lg-3"> <div class="row"> <div class="col-lg-3"> <h5 class="text-dark">Formats</h5> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/type/25/articles/" title="Marketing Articles">Articles</a></li> <li><a class="dropdown-item" href="/resources/type/20/guides/" title="Marketing Guides and Reports">Guides & Reports</a></li> <li><a class="dropdown-item" href="/resources/type/21/infographics-and-charts/" title="Marketing Infographics and Charts">Infographics & Charts</a></li> <li><a class="dropdown-item" href="/resources/type/24/learning-paths/" title="Marketing Learning Paths">Learning Paths</a></li> <li><a class="dropdown-item" href="/resources/type/26/podcasts/" title="Marketing Podcasts">Podcasts</a></li> <li><a class="dropdown-item" href="/resources/type/27/tutorials/" title="Marketing Video Tutorials">Video Tutorials</a></li> <li><a class="dropdown-item" href="/resources/type/19/webinars/" title="Marketing Webinars">Webinars</a></li> <li><a class="dropdown-item" href="/ea/" title="Know-How Exchange Discussion Forum">Discussion Forum</a></li> </ul> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> <div class="col-lg-9"> <h5 class="text-dark">Topics</h5> <div class="row"> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/" title="Most Recent Marketing Resources">Most Recent</a></li> <li><a href="/resources/topic/160/account-based-marketing" class="dropdown-item" title="Search resources on Account-Based Marketing">Account-Based Marketing</a></li> <li><a href="/resources/topic/161/advertising-promotions" class="dropdown-item" title="Search resources on Advertising & Promotions">Advertising & Promotions</a></li> <li><a href="/resources/topic/184/artificial-intelligence" class="dropdown-item" title="Search resources on Artificial Intelligence in Marketing">Artificial Intelligence</a></li> <li><a href="/resources/topic/162/branding" class="dropdown-item" title="Search resources on Branding">Branding</a></li> <li><a href="/resources/topic/164/career-development" class="dropdown-item" title="Search resources on Career Development">Career Development</a></li> <li><a href="/resources/topic/174/communications" class="dropdown-item" title="Search resources on Communications">Communications</a></li> <li><a href="/resources/topic/165/content-marketing" class="dropdown-item" title="Search resources on Content Marketing">Content Marketing</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/166/customer-experience" class="dropdown-item" title="Search resources on Customer Experience">Customer Experience</a></li> <li><a href="/resources/topic/167/demand-generation" class="dropdown-item" title="Search resources on Demand Generation">Demand Generation</a></li> <li><a href="/resources/topic/182/email-marketing" class="dropdown-item" title="Search resources on Email Marketing">Email Marketing</a></li> <li><a href="/resources/topic/169/event-marketing" class="dropdown-item" title="Search resources on Events Marketing">Event Marketing</a></li> <li><a href="/resources/topic/170/marketing-management" class="dropdown-item" title="Search resources on Marketing Management">Marketing Management</a></li> <li><a href="/resources/topic/171/marketing-strategy" class="dropdown-item" title="Search resources on Marketing Strategy">Marketing Strategy</a></li> <li><a href="/resources/topic/172/martech" class="dropdown-item" title="Search resources on Marketing Technology">Martech</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/173/measurement-analytics" class="dropdown-item" title="Search resources on Measurement & Analytics">Measurement & Analytics</a></li> <li><a href="/resources/topic/176/public-relations" class="dropdown-item" title="Search resources on Public Relations">Public Relations</a></li> <li><a href="/resources/topic/177/seo" class="dropdown-item" title="Search resources on SEO">SEO</a></li> <li><a href="/resources/topic/183/social-media-marketing" class="dropdown-item" title="Search resources on Social Media Marketing">Social Media Marketing</a></li> <li><a href="/resources/topic/178/websites" class="dropdown-item" title="Search resources on Websites">Websites</a></li> <li><a href="/resources/topic/64/writing" class="dropdown-item" title="Search resources on Writing">Writing</a></li> </ul> </div> <div class="col-12"> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> </div> </div> </div>  </div>  </div> </li> <li class="nav-item p-md-2 px-xl-4 navadv"> <a class="nav-link" href="https://services.marketingprofs.com/" id="adv" aria-haspopup="true" aria-expanded="false">ADVERTISE</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login" class="nav-link" data-toggle="modal" data-target="#signinModal" id="lnksignin">SIGN IN</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login/join" class="nav-link" onclick="window.location.href='/login/join?adref=topnavlnk'; return false;">SIGN UP</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/upgrade" onclick="window.location.href='/upgrade?adref=topnavlnk'; return false;" class="btn btn-lg btn-primary">GO PRO</a> </li> </ul> </div> <div class="overlay"></div> <style> #storybar { display: none; } </style> </nav> <style>#alertDemo{z-index:1000 !important;} .dropdown-menu {z-index:1001 !important; } .askbar::before { content: 'NEW!'; font-size: 18px; color:#D61C5B; font-weight:bold; } </style> <div class="askbar alert alert-warning alert-dismissible text-center fade show mb-0 border-bottom" role="alert"> What's your marketing problem or question? <strong><a href="/ask" class="btn btn-sm btn-primary">Ask us!</a></strong> </div> </div> </header> <style>#main-nav{background:#fff;}</style> <div id="page-content"> <div class="fs-wrapper" >  <script> $(document).ready( function () { var t = $(".closed"), e = $(".opened"), a = $(".switch"); // a.html("╳"); t.hide(); a.click(function () { return t.is(":visible") ? (a.html("+"), t.hide(), e.slideDown("slow", function () { })) : (a.html("╳"), t.slideDown("slow", function () { }), e.hide()), !1 }) $("#b2bforum").show(); }) </script> <form action="/resources/" class="search-form-lg" method="post" name="frmsearch" id="frmsearch" onsubmit="$('.loading').show();"> <div id="formdata"> <header class="page-header paleblue"> <div class="container pb-md-5"> <div class="row justify-content-between"> <div class="order-2 order-lg-1" id="searchFormContainer"> <h1>Search Our Marketing Resources </h1> <p>Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.</p> <div class=""> <div class="form-group d-flex"> <label for="search" class="sr-only">Search</label> <input class="form-control border-1 border-dark pr-4" name="search" id="search2" placeholder="What would you like to find?" type="text" value="" maxlength="50"> <button type="submit" class="btn btn-primary btn-xlg ml-0 ml-md-3 btnsearch">SEARCH</button> </div> </div> </div> <div class="col-lg-4 order-1 order-lg-2 mptsignup" style="display:none;"> <div class="card-box mb-5 p-4 d-flex flex-column"> <h2 class="h5 font-weight-bold"> SUBSCRIBE TODAY </h2> <p> <span class="font-weight-bold">IT'S FREE!</span> Become a member to get the tools and knowledge you need to market smarter. </p> <div> <label for="email" class="sr-only"></label> <input type="email" name="txtemail" id="txtemail" class="form-control" placeholder="you@company.com"> <button class="btn btn-primary my-4 w-100 btnsignup">SUBMIT</button> <p class="text-center m-0"> We respect <a href="/about/privacy">your privacy</a>. </p> </div> </div> </div> </div> </div> </header> <script type="text/javascript"> $(document).ready(function () { $(".mptsignup").show(); $("#searchFormContainer").addClass("col-lg-7"); }); $(".btnsignup").click(function () { var eml = $("#txtemail").val(); window.location.href = "/login/join?adref=resourceshdr&join=1&e=" + eml; return false; }); </script>  <main id="content" role="main" class="bg-white py-3"> <div class="container stickup"> <div class="row"> <div class="collapse d-md-flex col-md-4" id="searchRefine"> <div class="card-box w-100 pt-3"> <div class="text-right"><a href="#" class="closenav ion-android-close px-4" onclick="return false;"></a></div> <div class="d-flex"><h3 class="">FILTERS </h3><a class="btn btn-link ml-auto mr-4 pr-1" href="/resources/" onclick="$('.loading').show();">clear all</a></div> <div class="card-box-inner mt-5"> <div id="accordion"> <div class="accdn-heading" id="headingOne"> <h4 data-toggle="collapse" data-target="#collapsefeed" aria-expanded="true" aria-controls="collapsefeed"> Content Type </h4> </div> <div id="collapsefeed" class="collapse show" aria-labelledby="headingOne"><div class="custom-checkbox"> <label for="feed25" class="checked"> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" checked value="25" id="feed25" onclick="clearchecks($('.searchevent'));processform();"> <div>Articles</div> </label><label for="feed37" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="37" id="feed37" onclick="clearchecks($('.searchevent'));processform();"> <div>Articles (Not Sponsored)</div> </label><label for="feed20" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="20" id="feed20" onclick="clearchecks($('.searchevent'));processform();"> <div>Guides & Reports</div> </label><label for="feed21" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="21" id="feed21" onclick="clearchecks($('.searchevent'));processform();"> <div>Infographics & Charts</div> </label><label for="feed33" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="33" id="feed33" onclick="clearchecks($('.searchevent'));processform();"> <div>Master Classes</div> </label><label for="feed34" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="34" id="feed34" onclick="clearchecks($('.searchevent'));processform();"> <div>Master Classes: Lessons</div> </label><label for="feed35" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="35" id="feed35" onclick="clearchecks($('.searchevent'));processform();"> <div>Online Event: Friday Forum</div> </label><label for="feed26" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="26" id="feed26" onclick="clearchecks($('.searchevent'));processform();"> <div>Podcasts</div> </label><label for="feed27" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="27" id="feed27" onclick="clearchecks($('.searchevent'));processform();"> <div>Video Tutorials</div> </label><label for="feed22" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="22" id="feed22" onclick="clearchecks($('.searchevent'));processform();"> <div>Videos</div> </label><label for="feed19" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="19" id="feed19" onclick="clearchecks($('.searchevent'));processform();"> <div>Webinars</div> </label><label for="feed36" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="36" id="feed36" onclick="clearchecks($('.searchevent'));processform();"> <div>Webinars: PRO Members Only</div> </label></div></div> <div class="accdn-heading" id="headingevents"> <h4 class="" data-toggle="collapse" data-target="#collapseevents" aria-expanded="true" aria-controls="collapseevents"> Events </h4> </div> <div id="collapseevents" class="collapse show" aria-labelledby="headingevents"> <div class="custom-checkbox"> <label class="" for="event1"> <input class="searchevent filter" type="checkbox" name="eventtype" id="event1" value="1" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>In-Person</div> </label> <label class="" for="event3"> <input class="searchevent filter" type="checkbox" name="eventtype" id="event3" value="3" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>Online On-Demand</div></label> <label class="" for="event2"><input class="searchevent filter" type="checkbox" name="eventtype" id="event2" value="2" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>Online Upcoming</div></label> </div> </div>  <div class="accdn-heading" id="headingTwo"> <h4 class="" data-toggle="collapse" data-target="#collapsecatids_1" aria-expanded="true" aria-controls="collapsecatids_1"> Topics </h4> </div> <div id="collapsecatids_1" class="collapse show" aria-labelledby="collapsecatids_1"><div class="custom-checkbox"> <label for="check160" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="160" id="check160" onclick="processform();"> <div>Account-Based Marketing</div> </label><label for="check161" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="161" id="check161" onclick="processform();"> <div>Advertising & Promotions</div> </label><label for="check184" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="184" id="check184" onclick="processform();"> <div>Artificial Intelligence</div> </label><label for="check162" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="162" id="check162" onclick="processform();"> <div>Branding</div> </label><label for="check164" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="164" id="check164" onclick="processform();"> <div>Career Development</div> </label><label for="check174" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="174" id="check174" onclick="processform();"> <div>Communications</div> </label><label for="check166" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="166" id="check166" onclick="processform();"> <div>Customer Experience</div> </label><label for="check167" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="167" id="check167" onclick="processform();"> <div>Demand Generation</div> </label><label for="check182" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="182" id="check182" onclick="processform();"> <div>Email Marketing</div> </label><label for="check169" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="169" id="check169" onclick="processform();"> <div>Event Marketing</div> </label><label for="check165" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="165" id="check165" onclick="processform();"> <div>Marketing Content</div> </label><label for="check170" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="170" id="check170" onclick="processform();"> <div>Marketing Management</div> </label><label for="check171" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="171" id="check171" onclick="processform();"> <div>Marketing Strategy</div> </label><label for="check172" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="172" id="check172" onclick="processform();"> <div>Martech</div> </label><label for="check173" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="173" id="check173" onclick="processform();"> <div>Measurement & Analytics</div> </label><label for="check176" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="176" id="check176" onclick="processform();"> <div>Public Relations</div> </label><label for="check177" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="177" id="check177" onclick="processform();"> <div>SEO</div> </label><label for="check183" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="183" id="check183" onclick="processform();"> <div>Social Media Marketing</div> </label><label for="check178" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="178" id="check178" onclick="processform();"> <div>Websites</div> </label><label for="check64" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="64" id="check64" onclick="processform();"> <div>Writing</div> </label></div></div>  <div class="accdn-heading" id="headingrecency"> <h4 data-toggle="collapse" data-target="#collapserecency" aria-expanded="true" aria-controls="collapserecency">Recency </h4> </div> <div id="collapserecency" class="collapse show" aria-labelledby="headingrecency"> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency30" value="30" onclick="processform();"/> <label for="recency30" class="form-check-label">Past Month</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency180" value="180" onclick="processform();"/> <label for="recency180" class="form-check-label">Past Six Months</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency365" value="365" onclick="processform();"/> <label for="recency365" class="form-check-label">Past Year</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency0" value="0" checked onclick="processform();" /> <label for="recency0" class="form-check-label">Any Time</label> </div> </div> <div class="accdn-heading" id="headingSix"> <h4 data-toggle="collapse" data-target="#collapsecatids_4" aria-expanded="true" aria-controls="collapsecatids_4">Time to Complete </h4> </div> <div id="collapsecatids_4" class="collapse show" aria-labelledby="collapsecatids_4"><div class="custom-checkbox"> <label for="check112" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check112" value="112" onclick="processform();"> <div>1 to 15 minutes</div> </label><label for="check113" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check113" value="113" onclick="processform();"> <div>15 to 30 minutes</div> </label><label for="check114" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check114" value="114" onclick="processform();"> <div>30 to 60 minutes</div> </label><label for="check115" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check115" value="115" onclick="processform();"> <div>60 to 90 minutes</div> </label><label for="check179" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check179" value="179" onclick="processform();"> <div>90 minutes to 4 hours</div> </label><label for="check180" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check180" value="180" onclick="processform();"> <div>More than 4 hours</div> </label></div></div> <div class="accdn-heading" id="headingSeven"> <h4 data-toggle="collapse" data-target="#collapseSeven" aria-expanded="true" aria-controls="collapseSeven">Subject Matter Expert</h4> </div> <div id="collapseSeven" class="collapse show" aria-labelledby="headingSeven"> <div class="search-form position-relative"> <div class="form-group has-feedback"> <label for="search3" class="sr-only">Search</label> <input class="form-control" name="author" id="author" placeholder="Search..." type="text" value=""> <span class="ion-ios-search-strong form-control-feedback" style="top: 3px;" onclick="processform();"> </span></div> </div> </div> </div> </div> </div> </div> <div class="col-md-8"> <div class="card-box pt-3"> <div class="d-flex flex-column flex-lg-row justify-content-between"> <h3 class="mb-2">RESULTS </h3> <div class="mx-4 d-flex justify-content-between justify-content-md-end"> <div class="d-md-none"> <a href="#" class="small" id="searchRefineButton" data-toggle="collapse" data-target="#searchRefine">Refine Search</a> </div> <div><span class="small">Sort by:</span> <div class="d-inline-block"> <label class="form-group position-relative"> <div class="search-sort-group"> <icon class="ion-ios-arrow-down ml-2"></icon> <select class="search-sort" name="search-sort" onchange="processform();"> <option value="1" >newest to oldest</option> <option value="3" >oldest to newest</option> </select> </div> </label> </div> </div> </div> </div> <div class="results"> <div style="display:none;" class="loading" onclick="$('.loading').hide()">Loading…</div> <ul class="list-unstyled search-list"> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52388/ai-what-jamie-dimon-gets-right-and-leaves-out" class="text-blue">Jamie Dimon on AI: What He Gets Right, and What He Leaves Out</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Artificial Intelligence </p> <p>Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52381/modern-pr-media-relations-strategies-opportunities" class="text-blue">The Media Landscape Is Shrinking, Can PR Adapt?</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Public Relations </p> <p>Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52373/ai-powered-search-b2b-marketing" class="text-blue">The New Age of AI-Powered Search: How B2B Marketers Can Keep Up</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: SEO </p> <p>Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52359/b2b-event-buying-signals-strategies" class="text-blue">Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52356/ftc-ai-crackdown-marketing-regulations" class="text-blue">How Brands Can Responsibly Roll Out AI as Government Regulations Tighten</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Advertising & Promotions </p> <p>Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52343/dirty-data-impact-b2b-marketing" class="text-blue">The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Measurement & Analytics </p> <p>Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52316/b2b-content-syndication-lead-gen-with-account-verification" class="text-blue">Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52306/positionless-marketer-cross-functional-skills-adaptability-versatility" class="text-blue">For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Career Development </p> <p>Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52300/ai-adoption-benefits-marketing" class="text-blue">Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Artificial Intelligence </p> <p>Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52270/b2b-marketing-data-privacy-trust-authenticity" class="text-blue">How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Strategy </p> <p>See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52263/purpose-driven-marketing-in-b2b" class="text-blue">Why a Purpose-Driven Marketing Strategy Matters in B2B</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Strategy </p> <p>Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52258/optimize-google-ads-bidding-strategies" class="text-blue">How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Advertising & Promotions </p> <p>Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52241/google-ai-seo-policies-automated-ai-generated-content" class="text-blue">Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Content </p> <p>Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52231/adapting-b2b-sales-funnel-for-gen-z-buyers" class="text-blue">Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.</p> </div> </li> <li class="lightgrey"> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52224/b2b-website-redesign-budget-strategy-to-maximize-roi" class="text-blue">Maximize ROI: Strategic Budgeting for B2B Website Redesign</a></h4> <div class="small ml-3 notation lowercase search-article">Sponsored Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Sponsored Article | <strong> TOPIC</strong>: Websites </p> <p>Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52226/okr-implementation-tips-for-leaders" class="text-blue">Five Tips for Leaders to Effectively Implement OKRs</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Management </p> <p>Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52210/tiktok-generative-ai-b2b-marketing" class="text-blue">How TikTok's Generative AI Features Impact B2B Marketing Strategies</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Social Media Marketing </p> <p>How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52194/how-b2b-brands-can-use-sms-marketing-to-stand-out" class="text-blue">How B2B Brands Can Stand Out With SMS Marketing</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Communications </p> <p>Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52185/apple-email-tabbed-inbox-promotions-tab-impact" class="text-blue">Email Promotions Tab Hysteria Is Back! (Thanks, Apple)</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Email Marketing </p> <p>Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52159/marketing-agency-revenue-strategies-drive-growth" class="text-blue">Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Management </p> <p>Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.</p> </div> </li> </ul> <nav aria-label="Page navigation example"> <ul class="pagination justify-content-end mx-4"> <li class="page-item active"><a class="page-link " href="?fdtypid=25&page=1">1</a></li><li class="page-item"><a class="page-link " href="?fdtypid=25&page=2">2</a></li><li class="page-item"><a class="page-link " href="?fdtypid=25&page=3">3</a></li><li class="page-item"><a class="page-link " href="?fdtypid=25&page=4">4</a></li><li class="page-item"><a class="page-link " href="?fdtypid=25&page=5"><strong>…</strong></a></li><li class="page-item"><a class="page-link " href="?fdtypid=25&page=2"><span class="d-none d-sm-inline"></span><icon class="ion-ios-arrow-forward ml-2"></icon></a></li> </ul> </nav> </div>  </div>  </div> </div> </div>  </main> </div>  </form> <script> function pushlocation() { var params=''; var fields = $( "#frmsearch" ).serializeArray(); jQuery.each( fields, function( i, field ) { params=params+field.name +'='+field.value + "&"; }); history.pushState(null, '', '/resources/?'+params); } function processform() { $('.loading').show(); pushlocation() var frmvalues = $('#frmsearch').serializeArray(); $('.results').load('/resources/ .results', frmvalues, function (data) {}) } function clearchecks(obj) { obj.prop("checked", false); $.each( obj, function( key, value ) { $("label[for="+obj[key].id+"]").removeClass( "checked" ); }); } $('.filter').on("click", function() { if(this.checked==true) { $("label[for="+this.id+"]").addClass( "checked" ); } else { $("label[for="+this.id+"]").removeClass( "checked" ); } }); $('.btnsearch').on("click", function() { $(".search-sort").val("2"); }); </script>   <footer class="footer-1 row"> <div class="container"> <div class="row mb-5 text-center text-md-left"> <div class="col-sm col-lg-2 offset-lg-1 pt-2"> <h5>ABOUT</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/">About Us</a></li> <li class="nav-item"><a class="nav-link" href="/syndication/">RSS Feeds</a></li> <li class="nav-item"><a class="nav-link" href="/newsletters/marketing/">Newsletters</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>SERVICES</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/upgrade">Training Subscriptions</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/corp/training/sa/" target="_blank">Enterprise Training</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/dna/overview/sa/" target="_blank">Consulting Services</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com" target="_blank">B2B Forum</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>PARTNERSHIPS</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="https://services.marketingprofs.com" target="_blank">Lead Gen & Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com/sponsorship/" target="_blank">Event Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="/write-for-us">Write for Us</a></li> <li class="nav-item"> <a class="nav-link" href="/speak-for-us">Speak for Us</a></li> </ul> </div> <div class="col-sm col-lg-2 pt-2"> <h5>HELP</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/contact/">Contact Us</a></li> <li class="nav-item"> <a class="" href="/ea/">Know-How Exchange</a></li> <li class="nav-item"> <a class="" href="/faqs/">FAQs</a></li> <li class="nav-item"> <a class="" href="/about/refunds">Refund Policy</a></li> <li class="nav-item"> <a class="" href="/about/terms-of-use">Terms of Use</a></li> <li class="nav-item"> <a class="" href="/about/privacy">Privacy Policy</a></li> <li class="nav-item"> <a class="" href="/about/cookie-policy">Cookies Policy</a></li> </ul> </div> </div> <div class="row"> <div class="copyright col-12 d-flex justify-content-center"> </div> <div class="copyright col-12 d-flex justify-content-center"><span> <span class="copyrightyear">© 2024</span> MARKETINGPROFS LLC</span><span> ALL RIGHTS RESERVED</span></div> </div> </div> </footer> </div> </div> <div id="storybar" class="bg-image noprint"> <div class="container-fluid"> <div class="text-right"><a href="/resources/" onclick="window.location.href ='/story/';return false;">We're baaackk! Join us in-person this October at B2B Forum: Boston!</a></div> </div> </div>    <script async src="https://s.marketingprofs.com/inc/jscript/v3/jquery.easing.min.js"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script>  <script async src="https://s.marketingprofs.com/inc/jscript/v3/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/validator.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/jssocials.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/mp.js?dt=11/27/2024 3:45:54 AM"></script>  <link rel="stylesheet" href="//css.marketingprofs.com/css/v4/ionicons.min.css?dt=11/27/2024 3:45:54 AM"> <script> $(document).ready(function () { $('#topsearch').keydown(function (e){ if(e.keyCode == 13) { window.location.href='/resources/?loc=nav&search='+encodeURI(this.value); return false; } }) }) </script> <div class="modal mp-modal fade" id="signinModal" tabindex="-1" role="dialog" aria-labelledby="signinModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <div class="modal-title my-3">Sign in to start learning.</div> <div class="funnel-form-wrapper text-left"> <form id="" method="post" action="/login" class="needs-validation" novalidate> <div class="mp-form position-relative"> <div class="form-group"> <label for="username">Email Address</label> <input type="email" class="form-control" id="username" name="username" placeholder="" value="" required> </div> <div class="form-group"> <label for="req_pwd">Password</label> <input class="form-control" id="password" name="password" placeholder="" type="password" required> </div> <div class="form-check"> <input class="form-check-input" type="checkbox" value="ON" id="savelogin" name="savelogin" checked> <label class="form-check-label" for="savelogin"> <p>Keep me signed in</p> </label> </div> <div class="small forgot-pw mb-2"><a href="/login/forgotpassword">Forgot your password?</a></div> </div> <input type="hidden" name="source" value="/resources/type/25/articles/" ID="Hidden2"> <div class="text-center pt-2"> <button class="btn btn-primary btn-xlg ml-md-5" type="submit">SIGN IN</button> <button type="reset" class="btn btn-cancel" data-dismiss="modal" aria-label="Close">Cancel</button> </div> <div class="text-center small mt-2"> Not yet a registered user? <a href="/login/join?source=/resources/type/25/articles/">Sign up now.</a> </div> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div> <div class="mpisregistered" title="0"></div> <div class="mpuserid" title="0"></div> <div class="mplevel" title="0"></div> <script> $(".mpnonmember").show(); </script> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/3rdparty-styling.css?dt="> <script> // Exit intent function addEvent(obj, evt, fn) { if (obj.addEventListener) { obj.addEventListener(evt, fn, false); } else if (obj.attachEvent) { obj.attachEvent("on" + evt, fn); } } // Exit intent trigger addEvent(document, 'mouseout', function(evt) { if( evt.clientY < 0 ) { //another way to detect exit //if (evt.toElement === null && evt.relatedTarget === null) { if (getMPCookie('sawexitpopover')!=1){ var enddate = new Date("5/26/2025"); setMPCookie('sawexitpopover','1',enddate,'/'); $('#exitModal').modal(); } } }); </script> <div class="modal mp-modal fade" id="exitModal" tabindex="-1" role="dialog" aria-labelledby="exitModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <img src="//i.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs: Online Marketing Training and Resources" width="250"> <div class="modal-title my-3">WHOA! Hold on a minute, friend.</div> <p>Over <b>600,000</b> marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.<br /><b>Subscribe today ... it's free!</b></p> <div class="funnel-form-wrapper text-left"> <form id="frmsignup" method="post" action="/login/signup" class="needs-validation" novalidate> <div class="form-row mp-form"> <div class="form-group col-sm-12" > <label for="emailaddress1">Work Email Address</label> <input type="email" class="form-control" id="emailaddress1" name="emailaddress1" placeholder="" value="" required> </div> </div> <div class="text-center"> <button class="btn btn-primary btn-xlg" type="submit">CONTINUE</button> </div> <div class="text-center small mt-2"> Already a registered user? <a href="/login">Sign in now.</a> </div> <input type="hidden" name="adref" value="exit" ID="adref"> <input type="hidden" name="cmp" value="exitintent" ID="cmp"> <input type="hidden" name="join" value="1" ID="Hidden3"> <INPUT type="hidden" id="source" name="source" value="/resources/type/25/articles/"> <INPUT type="hidden" id="joinform" name="joinform" value="1"> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div>  <script>(function(d,u,ac){var s=d.createElement('script');s.type='text/javascript';s.src='https://a.omappapi.com/app/js/api.min.js';s.async=true;s.dataset.user=u;s.dataset.account=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,185852,200818);</script>  </body> </html>

CINXE.COM

Articles Resources for Marketing Professionals