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Connect with your community and inspire buyers to take action with brand storytelling.</p> <div class="text-center mt-auto"> <a href="/masterclass/48655/b2b-storytelling-for-humans-stories-that-inspire-buyers-to-action" class="btn btn-lg btn-block btn-primary mb-3 video-btn">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-BRANDING"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">BRANDING</h4> </div> <a href="/masterclass/44833/how-to-build-a-standout-brand" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/541996441?h=78e8f27c98" data-target="#vidModal"> <div class="vid-hover"> <div class="vide-hover-content"> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="" class="" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-2.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">How to Build a Standout Brand</h3> <span class="byline">with Nick Westergaard</span></div> <p class="mb-4">Discover the seven dynamics of powerful branding and how to use them to build (or refresh) your brand. Give your brand a unique meaning, get marketing traction with compelling content, and finally cut through the clutter to provide a connected brand experience for customers both online and off.</p> <div class="text-center mt-auto"> <a href="/masterclass/44833/how-to-build-a-standout-brand" class="btn btn-lg btn-block btn-primary mb-3">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-COMMUNICATIONS"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">COMMUNICATIONS</h4> </div> <a href="/masterclass/43171/the-art-of-being-found-seo-for-non-techie-marketers" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/462905990?h=a60432e1ad" data-target="#vidModal"> <div class="vid-hover"> <div class="vid-hover-content"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="Play video" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-3.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">The Art of Being Found: SEO for (Non-Techie) Marketers</h3> <span class="byline">with Andy Crestodina</span></div> <p>Search Engine Optimization (SEO) drives traffic, increases awareness, and builds demand, authority, and trust. Take advantage of digital search ranking factors, key phrases, search intent, organic competition, and authority to make your SEO more effective.</p> <div class="text-center mt-auto"> <a href="/masterclass/43171/the-art-of-being-found-seo-for-non-techie-marketers" class="btn btn-lg btn-block btn-primary mb-3">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-COMMUNICATIONS"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">COMMUNICATIONS</h4> </div> <a href="/masterclass/48163/the-real-truth-about-email-marketing" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/763273760?h=0e13d12e86" data-target="#vidModal"> <div class="vid-hover"> <div class="vid-hover-content"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="Play video" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-4.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">The Real Truth About Email Marketing</h3> <span class="byline">with Jay Schwedelson</span></div> <p>Email is one of the most stable marketing platforms: everyone has email and no one can take away your list. Discover how to squeeze higher delivery rates, opens, and clicks with these tried-and-true adjustments to your subject lines, copy, and even technology.</p> <div class="text-center mt-auto"> <a href="/masterclass/48163/the-real-truth-about-email-marketing" class="btn btn-lg btn-block btn-primary mb-3">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-COMMUNICATIONS"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">COMMUNICATIONS</h4> </div> <a href="/masterclass/47288/using-research-for-content-and-thought-leadership" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/804443908?h=c1188e2287" data-target="#vidModal"> <div class="vid-hover"> <div class="vid-hover-content"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="Play video" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-5.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Using Research for Content and Thought Leadership</h3> <span class="byline">with Michele Linn</span></div> <p>To build brand authority, you must know what truly matters to your customers. Enter survey-based research. It's your ticket to truly valuable content your audience will crave—the cornerstone content you need to build brand authority and serve up awesome assets.</p> <div class="text-center mt-auto"> <a href="/masterclass/47288/using-research-for-content-and-thought-leadership" class="btn btn-lg btn-block btn-primary mb-3">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-CE"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">CUSTOMER EXPERIENCE</h4> </div> <a href="/masterclass/44061/customer-journey-maps-for-marketers" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/509108547?h=6de6b22eac" data-target="#vidModal"> <div class="vid-hover"> <div class="vid-hover-content"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="Play video" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-6.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">Customer Journey Maps for Marketers</h3> <span class="byline">with Jeannie Walters</span></div> <p>Your customers' expectations are higher than ever. Customer Journey Maps help you understand what brought them to you, what motivates them, and how your organization can address their desires and hesitations with empathy and understanding.</p> <div class="text-center mt-auto"> <a href="/masterclass/44061/customer-journey-maps-for-marketers" class="btn btn-lg btn-block btn-primary mb-3">GET STARTED</a></div> </div> </div> </div> <div class="col-lg-4 col-md-6 collection-item filter-DG"> <div class="rollup-card rounded "> <div class="card-header"> <h4 class="my-0 font-weight-normal">DEMAND GENERATION</h4> </div> <a href="/masterclass/45379/the-secret-to-my-demand-gen-success" class="vid-link video-btn" data-toggle="modal" data-src="https://player.vimeo.com/video/588600689?h=9ca4388c0f" data-target="#vidModal"> <div class="vid-hover"> <div class="vid-hover-content"><img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-play.png" width="160" height="auto" alt="Play video" /></div> </div> <img src="https://i.marketingprofs.com/assets/images/site/training/rollup/vid-thumbs/vid-7.jpg" alt="" class="img-fluid" /> </a> <div class="card-body"> <div class="mb-3"> <h3 class="card-item-title">The Secret to My (Demand Gen) Success</h3> <span class="byline">with Kenda Macdonald</span></div> <p>Anticipate your prospects' desires with the psychology of buyer behavior. 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