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ds2-5-body-xs">Pondicherry university</p></div></div><div class="suggested-user-card"><div class="suggested-user-card__avatar social-profile-avatar-container"><a href="https://independent.academia.edu/RiffatAbbas3"><img class="profile-avatar u-positionAbsolute" alt="Riffat Abbas" border="0" onerror="if (this.src != '//a.academia-assets.com/images/s200_no_pic.png') this.src = '//a.academia-assets.com/images/s200_no_pic.png';" width="200" height="200" src="https://0.academia-photos.com/279275473/127851868/117239617/s200_riffat.abbas.jpeg" /></a></div><div class="suggested-user-card__user-info"><a class="suggested-user-card__user-info__header ds2-5-body-sm-bold ds2-5-body-link" href="https://independent.academia.edu/RiffatAbbas3">Riffat Abbas</a></div></div></ul></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="111077547" 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id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Manshoor ABBASI</h3></div><div class="js-work-strip profile--work_container" data-work-id="110511021"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/110511021/Nation_Branding_through_Religious_Tourism_in_Pakistan_by_Utilizing_Social_Media_Tools"><img alt="Research paper thumbnail of Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools" class="work-thumbnail" src="https://attachments.academia-assets.com/108306692/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/110511021/Nation_Branding_through_Religious_Tourism_in_Pakistan_by_Utilizing_Social_Media_Tools">Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools</a></div><div class="wp-workCard_item"><span>Journal of development and social sciences</span><span>, Jun 30, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The objective of this research paper is to examine and explore the potential of religious tourism...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The objective of this research paper is to examine and explore the potential of religious tourism in Pakistan and to address social media's role in the promotion of religious tourism and nation branding. The article further assesses the importance of tourism sector, exploring the strategies to enhance the cultural exportation, cultural interactions, and portraying the progressive image of Pakistan by highlighting religious tourism and its potential. The study focuses on the various religious sites in Pakistan, representing various religions such as Buddhism, Sikhism, Hinduism, and Islam. Following the qualitative method, data was collected through semi-structured in-depth interviews, comprised of 20 different experts in archaeology, religious/Buddhist sites, and social media-induced tourism. Through thematic analysis, the research findings are described, which indicates that the government negligence, interfaith dissonance, security concerns, and poor cultural heritages are the main issues required to be addressed and resolved for the improvement of all concerned aspects.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2df6e6dfc2d9677de73d8f7ef214a295" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":108306692,"asset_id":110511021,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/108306692/download_file?st=MTczNjQ3ODA2Nyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="110511021"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="110511021"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 110511021; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=110511021]").text(description); $(".js-view-count[data-work-id=110511021]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 110511021; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='110511021']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 110511021, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "2df6e6dfc2d9677de73d8f7ef214a295" } } $('.js-work-strip[data-work-id=110511021]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":110511021,"title":"Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools","translated_title":"","metadata":{"publisher":"Pakistan Social Sciences Research Institute (PSSRI)","grobid_abstract":"The objective of this research paper is to examine and explore the potential of religious tourism in Pakistan and to address social media's role in the promotion of religious tourism and nation branding. 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Basic theme is to check the impact of modernization on the family system and its changing norms. Basically we deal with the term of nuclearization, which is the reason of modernization. This case study is done in the village Saligrah (South Punjab). In this village indicators of modernization have very strong impact on villagers.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="61d2b1e90411b2b49f9e810ec517712d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":75609529,"asset_id":63054891,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/75609529/download_file?st=MTczNjQ3ODA2Nyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="63054891"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="63054891"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 63054891; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=63054891]").text(description); $(".js-view-count[data-work-id=63054891]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 63054891; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='63054891']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 63054891, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "61d2b1e90411b2b49f9e810ec517712d" } } $('.js-work-strip[data-work-id=63054891]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":63054891,"title":"Cognition and Impact of Modernization in Changing Normative Structure of Family System ( A Case Study )","translated_title":"","metadata":{"abstract":"The purpose of the study is to have a look into the role of modernization in the changing normative structure of family system. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="11016156" id="papers"><div class="js-work-strip profile--work_container" data-work-id="110511021"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/110511021/Nation_Branding_through_Religious_Tourism_in_Pakistan_by_Utilizing_Social_Media_Tools"><img alt="Research paper thumbnail of Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools" class="work-thumbnail" src="https://attachments.academia-assets.com/108306692/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/110511021/Nation_Branding_through_Religious_Tourism_in_Pakistan_by_Utilizing_Social_Media_Tools">Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools</a></div><div class="wp-workCard_item"><span>Journal of development and social sciences</span><span>, Jun 30, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The objective of this research paper is to examine and explore the potential of religious tourism...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The objective of this research paper is to examine and explore the potential of religious tourism in Pakistan and to address social media's role in the promotion of religious tourism and nation branding. The article further assesses the importance of tourism sector, exploring the strategies to enhance the cultural exportation, cultural interactions, and portraying the progressive image of Pakistan by highlighting religious tourism and its potential. The study focuses on the various religious sites in Pakistan, representing various religions such as Buddhism, Sikhism, Hinduism, and Islam. Following the qualitative method, data was collected through semi-structured in-depth interviews, comprised of 20 different experts in archaeology, religious/Buddhist sites, and social media-induced tourism. Through thematic analysis, the research findings are described, which indicates that the government negligence, interfaith dissonance, security concerns, and poor cultural heritages are the main issues required to be addressed and resolved for the improvement of all concerned aspects.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="2df6e6dfc2d9677de73d8f7ef214a295" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":108306692,"asset_id":110511021,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/108306692/download_file?st=MTczNjQ3ODA2Nyw4LjIyMi4yMDguMTQ2&st=MTczNjQ3ODA2Nyw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="110511021"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="110511021"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 110511021; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=110511021]").text(description); $(".js-view-count[data-work-id=110511021]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 110511021; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='110511021']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 110511021, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "2df6e6dfc2d9677de73d8f7ef214a295" } } $('.js-work-strip[data-work-id=110511021]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":110511021,"title":"Nation Branding through Religious Tourism in Pakistan by Utilizing Social Media Tools","translated_title":"","metadata":{"publisher":"Pakistan Social Sciences Research Institute (PSSRI)","grobid_abstract":"The objective of this research paper is to examine and explore the potential of religious tourism in Pakistan and to address social media's role in the promotion of religious tourism and nation branding. 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Basic theme is to check the impact of modernization on the family system and its changing norms. Basically we deal with the term of nuclearization, which is the reason of modernization. This case study is done in the village Saligrah (South Punjab). 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