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</a> <ul id="toc-Brand_identity_developer-sublist" class="vector-toc-list"> <li id="toc-Broadcast_designers" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Broadcast_designers"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.1</span> <span>Broadcast designers</span> </div> </a> <ul id="toc-Broadcast_designers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Logo_designer" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Logo_designer"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.2</span> <span>Logo designer</span> </div> </a> <ul id="toc-Logo_designer-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing_designer" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Marketing_designer"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1.3</span> <span>Marketing designer</span> </div> </a> <ul id="toc-Marketing_designer-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Illustrator" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Illustrator"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Illustrator</span> </div> </a> <ul id="toc-Illustrator-sublist" class="vector-toc-list"> <li id="toc-Visual_image_developer" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Visual_image_developer"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2.1</span> <span>Visual image developer</span> </div> </a> <ul id="toc-Visual_image_developer-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Multimedia_developer" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Multimedia_developer"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2.2</span> <span>Multimedia developer</span> </div> </a> <ul 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class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul 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//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Graphic_design_occupations" title="Special:EditPage/Graphic design occupations">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Graphic+design+occupations%22">"Graphic design occupations"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Graphic+design+occupations%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Graphic+design+occupations%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Graphic+design+occupations%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Graphic+design+occupations%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Graphic+design+occupations%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">June 2015</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>Graphic design careers include <a href="/wiki/Creative_director" title="Creative director">creative director</a>, <a href="/wiki/Art_director" title="Art director">art director</a>, art production manager, <a href="/wiki/Brand" title="Brand">brand identity</a> developer, <a href="/wiki/Illustrator" title="Illustrator">illustrator</a> and <a href="/wiki/Drawing" title="Drawing">layout artist</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Graphic_art_managers">Graphic art managers</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=1" title="Edit section: Graphic art managers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The following are positions or responsibilities and usually titles, held by experienced graphic designers in related management roles:<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Creative_director">Creative director</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=2" title="Edit section: Creative director"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Creative_director" title="Creative director">creative director</a>'s range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director <sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title=" (January 2022)">citation needed</span></a></i>]</sup>. A creative drector's job is to initiate the creative concept of a project and drive the direction of the project. The role of a creative director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, or marketing campaign. A creative director is often referred to as an 'ideas guy' and works with a team of 'creatives' — an art director, graphic designer, copywriter, or film director — to produce the concept and final production. </p> <div class="mw-heading mw-heading3"><h3 id="Art_director">Art director</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=3" title="Edit section: Art director"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Art_director" title="Art director">Art directors</a> make sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="What kind of art director does this? Sounds more like a design manager role. In what industry? In what country (these things are not the same all over the world)? (January 2022)">citation needed</span></a></i>]</sup>. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title=" (January 2022)">citation needed</span></a></i>]</sup>. Art directors need advanced training in graphic design as they often create artwork and design themselves<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="Again, sounds more like a senior designer role. (January 2022)">citation needed</span></a></i>]</sup>. However, an art director's time may be consumed doing supervisory and administrative work <sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="In what way is this specific over any office job? (January 2022)">citation needed</span></a></i>]</sup>. </p> <div class="mw-heading mw-heading3"><h3 id="Art_production_manager">Art production manager</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=4" title="Edit section: Art production manager"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Art production managers or <a href="/wiki/Advertising_agency#Other_departments_and_personnel" title="Advertising agency">traffic managers</a> oversee the production aspect of art to improve efficiency and cost effectiveness<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="Never heard of this job title. In the UK it might be a 'studio manager', 'production manager' or 'design manager' perhaps. (January 2022)">citation needed</span></a></i>]</sup>. Art production managers supervise artists or advise the supervisors of artists. Creative directors and art directors often assume the role of art production managers, especially when production cost is not a critical enough concern to designate a manager for the specific role.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Hands-on_graphic_designer">Hands-on graphic designer</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=5" title="Edit section: Hands-on graphic designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The following are positions or responsibilities, not necessarily titles, held by art directors and graphic designers:<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="Brand_identity_developer">Brand identity developer</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=6" title="Edit section: Brand identity developer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Brand_identity" class="mw-redirect" title="Brand identity">Brand identity</a> design is concerned with the visual aspects of a company or organization's brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company's visual identity, and is how a company illustrates its ‘image.’ A company's brand identity can be represented in terms of design through a unique <a href="/wiki/Logo" title="Logo">logo</a>, or <a href="/wiki/Signage" title="Signage">signage</a>, and is then often integrated throughout all the elements of a company's materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design. Brand identity development is usually a collaborative effort between creative directors, art directors, copywriters, account managers and the client.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Broadcast_designers">Broadcast designers</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=7" title="Edit section: Broadcast designers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Broadcast_designer" title="Broadcast designer">broadcast designer</a> is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by <a href="/wiki/Character_generator" title="Character generator">character generator</a> (CG) operators. A broadcast designer may have a degree in <a href="/wiki/Digital_media" title="Digital media">digital media</a> (or a similar degree), or is self-taught in the software needed to create such content. </p> <div class="mw-heading mw-heading4"><h4 id="Logo_designer">Logo designer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=8" title="Edit section: Logo designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The job of a <a href="/wiki/Logo_design" class="mw-redirect" title="Logo design">logo designer</a> is to provide a new and innovative way to express the key points of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, sell, or what they are. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs. </p> <div class="mw-heading mw-heading4"><h4 id="Marketing_designer">Marketing designer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=9" title="Edit section: Marketing designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A marketing designer creates illustrations and digital images. They also develop presentations for companies and businesses to market and promote their goods and services to the public. </p> <div class="mw-heading mw-heading3"><h3 id="Illustrator">Illustrator</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=10" title="Edit section: Illustrator"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Illustrator" title="Illustrator">Illustrators</a> conceptualize and create <a href="/wiki/Illustrations" class="mw-redirect" title="Illustrations">illustrations</a> that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. </p><p>Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate. </p><p>Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in <a href="/wiki/Fine_art" title="Fine art">fine art</a>. However, illustrations are usually inserted into <a href="/wiki/Page_layout" title="Page layout">page layouts</a> for <a href="/wiki/Communication_design" title="Communication design">communication design</a> in the context of graphic design professions.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Visual_image_developer">Visual image developer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=11" title="Edit section: Visual image developer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Similar to illustration are other methods of <a href="/wiki/Image_development_(visual_arts)" class="mw-redirect" title="Image development (visual arts)">developing images</a> such as <a href="/wiki/Photography" title="Photography">photography</a>, <a href="/wiki/3D_modeling" title="3D modeling">3D modeling</a>, and <a href="/wiki/Image_editing" title="Image editing">image editing</a>. Creative professionals in these positions are not usually called illustrators, but are utilized the same way. Photographers are likely to freelance. 3D modelers are likely to be employed for long-term projects. Image editing is usually a secondary skill to either of the above, but may also be a specialty to aid web development, software development, or multimedia development in a job title known as multimedia specialist. Although these skills may require technical knowledge, graphic design skills may be applied as well.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Multimedia_developer">Multimedia developer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=12" title="Edit section: Multimedia developer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity. <a href="/wiki/Motion_graphic_design" title="Motion graphic design">Motion designers</a> are graphic designers for motion. <a href="/wiki/Animator" title="Animator">Animators</a> are illustrators for motion. <a href="/wiki/Videographer" class="mw-redirect" title="Videographer">Videographers</a> are photographers for motion. Multimedia developers may also image edit, <a href="/wiki/Sound_editor_(filmmaking)" title="Sound editor (filmmaking)">sound edit</a>, program, or compose <a href="/wiki/Multimedia" title="Multimedia">multimedia</a> just as multimedia specialists.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Content_developer">Content developer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=13" title="Edit section: Content developer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Content_(media)" class="mw-redirect" title="Content (media)">Content</a> developers include illustrators, visual image developers, and multimedia developers in software and web development. Content development includes non-graphical content as well. </p> <div class="mw-heading mw-heading4"><h4 id="Visual_journalist">Visual journalist</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=14" title="Edit section: Visual journalist"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Visual_Journalist" class="mw-redirect" title="Visual Journalist">Visual journalists</a>, also known as infographic artists create <a href="/wiki/Information_graphics" class="mw-redirect" title="Information graphics">information graphics</a> or Infographics; visual representations of information, data or knowledge. These graphics are used anywhere where information needs to be explained quickly or simply, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information. They are applied in all aspects of scientific visualization. </p> <div class="mw-heading mw-heading3"><h3 id="Layout_artist">Layout artist</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=15" title="Edit section: Layout artist"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Page_layout" title="Page layout">layout artist</a> deals with the structure and layout of images and text in a pleasing format. This can include magazine work, <a href="/wiki/Brochure" title="Brochure">brochures</a>, <a href="/wiki/Flyer_(pamphlet)" title="Flyer (pamphlet)">flyers</a>, <a href="/wiki/Book" title="Book">books</a>, <a href="/wiki/CD" class="mw-redirect" title="CD">CD</a> booklets, <a href="/wiki/Poster" title="Poster">posters</a>, and similar formats. For magazines and similar productions, <a href="/wiki/Color" title="Color">color</a>, <a href="/wiki/Typeface" title="Typeface">typeface</a>, text formatting, graphic layout and more must be considered. Page layouts are usually done by art directors, graphic designers, artworkers, production artists or a combination of those positions.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p><p><a href="/wiki/Entry_level_job" class="mw-redirect" title="Entry level job">Entry level</a> layout work is often known as <a href="/wiki/Paste_up" title="Paste up">paste up</a> art. Entry level layout graphic designers are often known as <a href="/wiki/Production_artist" title="Production artist">production artists</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> In an <a href="/wiki/Advertising_agencies#In-house_advertising_agencies" class="mw-redirect" title="Advertising agencies">in-house art department</a>, layout artists are sometimes known as <a href="/wiki/DTP_artist" title="DTP artist">DTP artists</a> or DTP associates. </p> <div class="mw-heading mw-heading4"><h4 id="Interface_designer">Interface designer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=16" title="Edit section: Interface designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Interface_design" class="mw-redirect" title="Interface design">Interface designers</a> are <a href="/wiki/Graphical_user_interface" title="Graphical user interface">graphical user interface</a> (GUI) layout artists. They are employed by multimedia, software, and web development companies. Because <a href="/wiki/Graphical_control_element_(software)" class="mw-redirect" title="Graphical control element (software)">graphical control elements</a> are interactive, interface design often overlaps <a href="/wiki/Interaction_design" title="Interaction design">interaction design</a>. Because interfaces are not usually composed as single <a href="/wiki/Computer_file" title="Computer file">computer files</a>, interface design may require technical understanding, including graphical integration with code. Because interfaces may require hundreds of assets, knowledge of how to automate graphic production may be required. An interface designer may hold the <a href="/wiki/Job_title" class="mw-redirect" title="Job title">job title</a> of web designer in a <a href="/wiki/Web_development" title="Web development">web development</a> company. </p> <div class="mw-heading mw-heading4"><h4 id="Web_designer">Web designer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=17" title="Edit section: Web designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Web_design" title="Web design">web designer</a>'s work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website's pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p><p>Depending on the scope of the project, web design may involve collaboration between <a href="/wiki/Software_engineering" title="Software engineering">software engineers</a> and graphic designers. The graphic design of a website may be as simple as a page layout <a href="/wiki/Sketch_(drawing)" title="Sketch (drawing)">sketch</a> or handling just the graphics in an <a href="/wiki/HTML_editor" title="HTML editor">HTML editor</a>, while the advance coding is done separately by <a href="/wiki/Programmers" class="mw-redirect" title="Programmers">programmers</a>. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as <a href="/wiki/Web_master" class="mw-redirect" title="Web master">web masters</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Package_designer">Package designer</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=18" title="Edit section: Package designer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Package_design" class="mw-redirect" title="Package design">package designer</a> or packaging technician may utilize technical skills aside from graphic design. Knowledge of cuts, crease, folding, nature and behavior of the packaging material such as paper, corrugated sheet, synthetic or other type of materials may also be required. A customer may see the top/outside of a package at first, but may also be drawn to other package design features. A packaging design may require <a href="/wiki/Three-dimensional_space" title="Three-dimensional space">three-dimensional space</a> layout skills in addition to visual communication to consider how well a design works at multiple angles. <a href="/wiki/Computer-aided_design" title="Computer-aided design">CAD</a> software applications specifically for packaging design may be utilized </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=19" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Advertising_agency" title="Advertising agency">Advertising agency</a></li> <li><a href="/wiki/Graphic_design" title="Graphic design">Graphic design</a></li> <li><a href="/wiki/Graphic_arts" title="Graphic arts">Graphic arts</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=20" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><br /> </p> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Graphic_design_occupations&action=edit&section=21" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://video.pbs.org/video/2311391293">The Universal Arts of Graphic Design</a> – Documentary produced by <a href="/wiki/Off_Book_(web_series)" class="mw-redirect" title="Off Book (web series)">Off Book</a></li> <li><a rel="nofollow" class="external text" href="http://www.bls.gov/ooh/Arts-and-Design/Graphic-designers.htm">Graphic Designers</a>, entry in the <i><a href="/wiki/Occupational_Outlook_Handbook" title="Occupational Outlook Handbook">Occupational Outlook Handbook</a></i> of the <a href="/wiki/Bureau_of_Labor_Statistics" title="Bureau of Labor Statistics">Bureau of Labor Statistics</a> of the <a href="/wiki/United_States_Department_of_Labor" title="United States Department of Labor">United States Department of Labor</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1&useformat=desktop" alt="" width="1" height="1" style="border: none; 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