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id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_6c01a881cb4fbcc5ad8ef9c4d9190c97" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2022/10/busy-DSP-office-3200x1800-1-5.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/jp/solutions/" class="page-title-link ie-color-grey-e" title="ソリューション">ソリューション</a><div class="title"><h1>DSP向けプログラマティック・ソリューション</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_ae99393553fa6900c58d855f9d502d27" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/10/global-map-across-screens-3200x1800-1-5.png" alt="Global map" /> </div> </div> <div class="col-md-6 order-1 order-md-2"> <div class="title"> <h2>最高品質のサプライを提供するグローバル・マーケットプレイスで、あらゆるチャネルでオーディエンスにリーチします</h2> </div> <div class="content"> <p><span style="font-weight: 400">Index Exchangeは世界最大級のメディアオーナーと協働し、貴社にプレミアムインベントリへの直接アクセスを提供します。当社エクスチェンジはさまざまな規模に柔軟に対応でき、サプライチェーン全体において、効率性と透明性を確保できるようオークションを合理化します。</span></p> </div> </div> </div> </div> </div> <div id="block_4531c8b9201c38a31de8ab8ff7899aaa" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Index Exchangeのプラットフォーム</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/OMNI-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title"> 大規模オムニチャネル・インベントリ</h3> <div class="d-block content"><p><span style="font-weight: 400">Index Exchangeが提供する単一プラットフォームを通して、信頼性の高いメディアパートナーからのディスプレイ、動画、CTV、モバイル、およびネイティブのプレミアム広告インベントリに、直接アクセスして頂けます。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/channels-formats/" class="read-more"> 詳細はこちらをご覧ください。 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEFF_RBG_120x120-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">エクスチェンジの効率性</h3> <div class="d-block content"><p><span style="font-weight: 400">当社の予測インテリジェンスエンジンでオークションを最適化し、貴社には最も関連性の高いトラフィックのみを、迅速かつ、最も効率良く送信することが可能です。十分な情報を得た上で入札の意思決定が下せるよう、当社では入札ストリーム全体における透明性の提供に取り組んでいます。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-efficiency/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-7.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">エクスチェンジの品質</h3> <div class="d-block content"><p><span style="font-weight: 400">当社はサプライチェーンに説明責任と透明性を導入します。サプライ品質チームが当社エクスチェンジ上の、すべてのインベントリをレビューすることでブランドセーフティを確保するとともに、業界を牽引するインベントリ品質プロバイダーとパートナーを組むことで、ボットや詐欺行為、および無効トラフィックからの保護を提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-quality/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">アドレッサビリティー</h3> <div class="d-block content"><p><span style="font-weight: 400">最適なオーディエンスに、最適なタイミングで、確実にリーチできます。当社のアドレッサビリティー・ポートフォリオは幅広いソリューションをサポートし、大規模にオーディエンス・ベースの購買を実施できる柔軟性と、管理機能を提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/addressability-portfolio/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/FLEXTRANS-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">柔軟なトランザクション</h3> <div class="d-block content"><p><span style="font-weight: 400">あらゆるキャンペーンのニーズに対応できるカスタム購買オプションにより、貴社の条件でお取引していただけます。直接ディールやキュレーションしたマーケットプレイスから、オープンマーケットまで、Index Exchangeは合理化されたインベントリへのアクセスと柔軟な購買のためのツールを提供します。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">データと分析</h3> <div class="d-block content"><p><span style="font-weight: 400">キャンペーンのパフォーマンスの最適化のための、詳細分析とカスタムレポートを基に、インサイトを実際のアクションに変換できます。当社のClient Audit Logsはトランザクションごとにレシートを発行し、また、透明性の高いインプレッションレベルのレポートでは、広告出稿量を明確化できます。</span></p> </div> <a href="https://www.indexexchange.com/jp/product/data-analytics/" class="read-more"> 詳細はこちらをご覧ください <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/SERVICEANDSUPPORT-2-1-6.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">サービスとサポート</h3> <div class="d-block content"><p><span style="font-weight: 400">当社の専門サービスチームにとって、貴社の成功が最重要事項です。貴社のパートナーとして、戦略的ガイダンスから日常的なサポートまで、効果的なパフォーマンスの拡大と最適化、またROIの実現をお手伝いします。</span></p> </div> </div> </div> </div> </div> </div> <div id="block_ff96332104efefb50ca4292867327931" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-6.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: ストリーミングTV </h2> <p> 多くの情報を伝えられる動画広告ですが、複雑である必要はありません。この新しいシリーズでは、複雑なストリーミングTVを分かりやすく解説します。 </p> <a href="https://www.indexexchange.com/jp/series/streaming-tv/" class="read-more" target="_self" > 視聴開始 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_212a513487cbbb50a9d71b2ead126fbf" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">関連製品</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div class="container-fluid wrapper ie-ptb-none ie-product-carousel-container"> <div class="ie-product-carousel"> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/">広告チャネルとフォーマット <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> すべてのデバイス、チャネル、広告フォーマットに渡りオーディエンスを繋げる、シームレスなデジタル体験を構築できます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/11/ctv-product-header-1600x900-1-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/channels-formats/streaming-tv/">ストリーミングTV <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 正確な広告配信と利益の最大化を実現する、当社のダイナミックなマーケットプレイスでストリーミングTVの価値を見出す。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-quality/">エクスチェンジの品質 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 当社はエクスチェンジ品質にコミットしており、あらゆるチャンネルで貴社のブランドを守ります。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EFFICIENCY_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-efficiency/">エクスチェンジの効率性 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 高い効率性を視野に構築されたプログラマティック広告エクスチェンジでのお取引を通して、すべてのインプレッションを最大限に活用しましょう。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ACCESS_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/exchange-access-transactions/">エクスチェンジへのアクセスとトランザクション <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Index Exchangeのマーケットプレイスに簡単に接続し、貴社の条件でお取引いただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESABILITYPORTFOLIO_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/addressability-portfolio/">アドレッサビリティのポートフォリオ <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> 貴社のビジネスに最適なアドレッサビリティ・ソリューションを柔軟にお選びいただけます。 </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/DATA_RBG-6.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/jp/product/data-analytics/">データと分析 <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> パフォーマンスを評価し、貴社ビジネスの意思決定に必要なデータと分析に、簡単にアクセスして頂けます。 </div> </div> </div> </div> </div> </div> <div id="block_bc538d0fa758564a261f2182be64f68a" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">DSP向け最新インサイト</h2><a href="https://www.indexexchange.com/jp/blog/" class="all-articles-link">すべての記事 <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/09/Header-image-for-An-Open-Letter-Strengthening-Our-Partnership-and-Commitment-to-DSPs-1024x576.png')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2023年Sep月20日">2023年Sep月20日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2023/09/20/open-letter-dsps-strengthening-partnership-commitment/">公開書簡：DSPとのパートナーシップおよびコミットメントの強化に向けて</a></h2> </div> </div> <div class="entry-content"> <p> 昨今における業界動向を鑑み、皆様の成功に向けた弊社の揺るぎない献身を重ねて強調させていただくとともに、協業と信頼関係への相互のコミットメントをさらに強化させていただきたいと思い至り筆をとった次第です。Magniteがバイサイドに進出し、実質的にDSPとの競合が可能になった今、私は強力で信頼できるパートナーシップの重要性を強く認識しています。 </p> <a href="https://www.indexexchange.com/jp/2023/09/20/open-letter-dsps-strengthening-partnership-commitment/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/12/MC-5362-1222-blog-2023-trends-D3-6-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2022年Dec月16日">2022年Dec月16日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2022/12/16/2023-trend/">最も変化の速い年：2023年に注目すべきプログラマティック広告トレンド</a></h2> </div> </div> <div class="entry-content"> <p> 年末を迎え、広告業界がさらされている逆風を実感しています。個人消費の落ち込み、物価上昇、そして、景気後退が近づいています。この状況を乗り越えるには、マーケターは迅速に対応する必要があります。 eMarketerの調査（英語）によると、景気見通しに基づき、アメリカのマーケティングリーダーの50％が、今後6か月以内にマーケティング費の投資先を変更する予定を立てています。 </p> <a href="https://www.indexexchange.com/jp/2022/12/16/2023-trend/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/07/MC-4222_Blog_Open_Measurement_3200x1800_v1-6-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2022年Jul月07日">2022年Jul月07日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2022/07/07/open-measurement-impression-counting-more-transparency-in-mobile/">Open Measurement Impression Countingがモバイル広告の透明性と精度を実現</a></h2> </div> </div> <div class="entry-content"> <p> 今月より、IAB Tech LabのOpen Measurement SDK（OM SDK）を通して、モバイルアプリのインビュー広告から成る、より正確で信頼性の高いインプレッションカウントを導入しています。これにより、マーケターはビューアビリティ測定を強化し、モバイルキャンペーンのコストを、希望するオーディエンスに実際に見てもらえる広告に費やすことができるようになります。 </p> <a href="https://www.indexexchange.com/jp/2022/07/07/open-measurement-impression-counting-more-transparency-in-mobile/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> </div> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container-fluid"> <div class="row"> <div class="col-12 col-lg order-last order-lg-first" id="footer-menus"> <div class="f-sidebar--left grid grid-cols"> 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