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srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/yoast_seo.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/yoast_seo.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Company culture</span><span class="submenu-item__subtitle">Equality, inclusiveness, and empowerment</span></span></a></li> <li id="menu-item-3929607" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3929607"><a class="submenu-item" href="https://yoast.com/jobs/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/content_seo.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/content_seo.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/content_seo.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Careers</span><span class="submenu-item__subtitle">Join Yoast, make an impact</span></span></a></li> <li id="menu-item-3252060" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3252060"><a class="submenu-item" href="https://yoast.com/about-us/community/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/giving_back.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/giving_back.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/giving_back.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Community</span><span class="submenu-item__subtitle">Giving back to our community</span></span></a></li> <li id="menu-item-3252069" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3252069"><a class="submenu-item" href="https://yoast.com/wordpress/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/wp_community.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/wp_community.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/wp_community.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Yoast and WordPress</span><span class="submenu-item__subtitle">Yoast in the WordPress ecosystem</span></span></a></li> <li id="menu-item-3929622" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3929622"><a class="submenu-item" href="https://yoast.com/about-us/events/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/product_news.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/product_news.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/product_news.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Events</span><span class="submenu-item__subtitle">Network, learn, grow</span></span></a></li> </ul> </li> <li class="menu-search"><button class="button--clean desktop-button" aria-label="Open search box"><i class="search-icon"></i></button><div class="menu-search-bar"><div class="row"> <div class="search search-bar search--medium yoast"> <button class="button--naked hide-on-desktop" id="close-mobile-search-menu" aria-label="Close search"> <i class="fa fa-close" aria-hidden="true"></i> </button> <form class="row" action="https://yoast.com"> <label> <span class="visuallyhidden">Search</span> <input type="text" name="s" required pattern=".{2,}" class="yoast-field-group__inputfield mb-0" id="searchfield-big-siteheader480" title="2 or more characters" aria-label="2-letter text" placeholder="What are you looking for?" /> </label> <button class="button button--secondary button--medium mb-0 mr-0 ml-16"> <i class="fa fa-search " aria-hidden="true"></i><span class="ml-8">Search</span> </button> </form> </div> </div></div></li><li class="hide-on-desktop"><div class="mobile-menu-currecy-switcher"> <div class="curreny_switcher_container"> <label> CURRENCY <select name="currency" id="currency" class="currency-switcher-select"> selected='selected'<option value="USD" selected='selected'>USD ($)</option><option value="EUR">EUR (€)</option><option value="GBP">GBP (£)</option> </select> </label> <script> jQuery( function( $ ) { changeCurrency = function( event ) { event.preventDefault(); event.currentTarget.disabled = true; let post_data = { action: "yith_wcmcs_change_currency", nonce: "d5a80705eb", currency_id: event.currentTarget.value, context: "frontend", }; $.ajax( { type: "POST", dataType: "json", data: post_data, url: "https://yoast.com/wp/wp-admin/admin-ajax.php", cache: false, success: function( response ) { if (response.success) { window.location.href = window.location.href; } }, complete: function() { event.currentTarget.disabled = false; }, } ); }; $( ".currency-switcher-select" ).on( "change", changeCurrency ); } ); </script> </div> </div></li></ul> </div> </nav> <ul class="utility-menu"> <li class="login"> <a class="menu-account" href="https://my.yoast.com/" aria-label=""> <i class="fa account-icon fa-user"></i> <span>Login</span> </a> </li> <li class="checkout"> <a class="cart" href="https://yoast.com/checkout/" aria-label="Cart"> <i class="fa fa-shop"></i> <span class="hide-on-tablet">Cart</span> <div class="num-items-container"> <span class="cart_count num-items"></span> </div> </a> </li> <li class="search hide-on-desktop"> <button type="button" data-toggle="data-show-mobile-search" data-hide-on-active="data-show-mobile-nav" class="button--naked hide-on-desktop" aria-expanded="false"> <span class="visuallyhidden focusable">Search</span> <span class="text-icon" aria-hidden="true"> <i class="fa fa-search"></i> </span> </button> </li> <li class="burger hide-on-desktop"> <button type="button" data-toggle="data-show-mobile-nav" data-hide-on-active="data-show-mobile-search" class="button--naked" id="mobile-show-nav" aria-expanded="false"> <span class="visuallyhidden focusable">Navigation menu</span> <span class="hamburger" aria-hidden="true"> <span class="bar1"></span> <span class="bar2"></span> <span class="bar3"></span> </span> </button> </li> </ul> </div> <div class="progress-bar-class"> <div class="progress-navbar-css"></div> <div class="progress-navbar-js"></div> </div> </header> <div class="siteheader-spacer"></div> <div class="site"> <main id="content" class="page-wide"> <nav class="row breadcrumb" aria-label="You are here:"> <ol><li><a href="https://yoast.com/" aria-label="Home"><i class="fa fa-homeicon" aria-hidden="true"></i></a></li> <li><a href="https://yoast.com/about-us/">About us</a></li> <li class="breadcrumb_last" aria-current="page">Yoast’s core values</li></ol> </nav> <div class="wp-block-group page-header-meta-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns grid grid__col-2 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h1 class="wp-block-heading has-text-align-left text-6xl" id="h-our-core-values">Our core values</h1> <p class="has-text-align-left text-xl">At Yoast, we have one mission: SEO for everyone. We want to empower people to get the best out of their websites. To stay true to our mission, we have a few core values that represent our team and guide us in everything we do. Read all about them here!</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="588" height="392" src="https://yoast.com/app/uploads/2024/07/core_values_588x628.png" alt="" class="content-visible wp-image-3812895" style="object-fit:contain;width:384px;height:256px" srcset="https://yoast.com/app/uploads/2024/07/core_values_588x628.png 588w, https://yoast.com/app/uploads/2024/07/core_values_588x628-250x167.png 250w, https://yoast.com/app/uploads/2024/07/core_values_588x628-225x150.png 225w" sizes="(max-width: 588px) 100vw, 588px" /></figure> </div> </div> </div></div> <div class="wp-block-group split-view-toc-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns grid grid__col-1-3 is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-yoast-seo-table-of-contents yoast-table-of-contents is-style-sidebar-toc p-20"><ul><div class="scrolldot"></div><li><a data-link="h-our-core-values" data-level="1" href="#h-our-core-values" data-level="1">Our core values</a><ul><div class="scrolldot"></div><li><a data-link="h-people-at-yoast-adapt-always" data-level="2" href="#h-people-at-yoast-adapt-always" data-level="2">People at Yoast adapt, always.</a></li><li><a data-link="h-we-advance-and-always-want-to-do-better" data-level="2" href="#h-we-advance-and-always-want-to-do-better" data-level="2">We advance and always want to do better</a></li><li><a data-link="h-we-are-different-and-see-value-in-that" data-level="2" href="#h-we-are-different-and-see-value-in-that" data-level="2">We are different and see value in that</a></li><li><a data-link="h-we-are-accessible-on-the-web-and-in-real-life" data-level="2" href="#h-we-are-accessible-on-the-web-and-in-real-life" data-level="2">We are accessible, on the web and in real life</a></li><li><a data-link="h-we-empower-people-businesses-and-websites" data-level="2" href="#h-we-empower-people-businesses-and-websites" data-level="2">We empower people, businesses, and websites</a></li><li><a data-link="h-and-we-re-doing-it-together" data-level="2" href="#h-and-we-re-doing-it-together" data-level="2">And we’re doing it together!</a></li></ul></li></ul></div> </div> <div class="wp-block-column content-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group yoast_text_heading_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left mr-0 ml-0 mb-40" id="h-people-at-yoast-adapt-always">People at Yoast adapt, always.</h2> </div></div> <p>Our core values can be summarized in the acronym ADAPT. We advance and always want to do better. We are different and see value in that. We are accessible, on the web and in real life. We empower people, businesses and websites. And we’re doing it together.</p> <div class="wp-block-group highlight-block-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center text-3xl">Our core values in one word: Adapt</p> <p class="has-text-align-center text-lg">Advance, Different, Accessible, (em)Power, Together. </p> </div></div> <div class="wp-block-group yoast_text_heading_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left mr-0 ml-0 mb-40" id="h-we-advance-and-always-want-to-do-better">We advance and always want to do better</h2> </div></div> <p>As a software company we embrace the challenge to grow and change with the steady march of technological progress. We’re all about making websites better from our customers’ perspective. Our commitment to always improving for our customers and keeping them ahead of the curve is unwavering. This results in helping our customers enjoy optimal website performance.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center">New Google update?</p> <div class="wp-block-image"> <figure class="aligncenter size-medium is-resized"><img decoding="async" width="250" height="200" src="https://yoast.com/app/uploads/2023/10/readability_bubble_lg-250x200.png" alt="" class="content-visible wp-image-3591604" style="width:200px" srcset="https://yoast.com/app/uploads/2023/10/readability_bubble_lg-250x200.png 250w, https://yoast.com/app/uploads/2023/10/readability_bubble_lg-188x150.png 188w, https://yoast.com/app/uploads/2023/10/readability_bubble_lg.png 600w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div> <p class="has-text-align-center"><strong>We advance</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center">Part of a global company?</p> <div class="wp-block-image"> <figure class="aligncenter size-medium is-resized"><img decoding="async" width="250" height="201" src="https://yoast.com/app/uploads/2021/07/work_at_yoast_bubble-250x201.png" alt="" class="content-visible wp-image-2973672" style="width:200px" srcset="https://yoast.com/app/uploads/2021/07/work_at_yoast_bubble-250x201.png 250w, https://yoast.com/app/uploads/2021/07/work_at_yoast_bubble-187x150.png 187w, https://yoast.com/app/uploads/2021/07/work_at_yoast_bubble-150x121.png 150w, https://yoast.com/app/uploads/2021/07/work_at_yoast_bubble.png 448w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div> <p class="has-text-align-center"><strong>We advance</strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center">Changes in the world?</p> <div class="wp-block-image"> <figure class="aligncenter size-medium is-resized"><img loading="lazy" decoding="async" width="250" height="205" src="https://yoast.com/app/uploads/2020/03/gezond_lichaam_bubble-250x205.png" alt="" class="content-visible wp-image-2403875" style="width:200px" srcset="https://yoast.com/app/uploads/2020/03/gezond_lichaam_bubble-250x205.png 250w, https://yoast.com/app/uploads/2020/03/gezond_lichaam_bubble-183x150.png 183w, https://yoast.com/app/uploads/2020/03/gezond_lichaam_bubble.png 366w" sizes="auto, (max-width: 250px) 100vw, 250px" /></figure></div> <p class="has-text-align-center"><strong>We advance</strong></p> </div> </div> <h3 class="wp-block-heading text-4xl">How?</h3> <p>We stay on top of what’s happening in the market and continuously work on improving our products to meet customer needs. By advancing our products where we can, we strive to help you advance your business as well. </p> <p>Within Yoast, we always challenge the way we work and adjust our way of working when needed. By doing so we keep each other sharp and improve our effectiveness. Joining Newfold Digital, a global company, presented the opportunity to advance in unexpected ways by partnering up with other Newfold brands. By staying flexible and focusing on opportunities, we will keep advancing when needed and possible.</p> <div class="wp-block-group small-testimonial-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <hr class="wp-block-separator has-alpha-channel-opacity yoastcon-separator" /> </div></div> <div class="wp-block-group yoast_text_heading_pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-left mr-0 ml-0 mb-40" id="h-we-are-different-and-see-value-in-that">We are different and see value in that</h2> </div></div> <p>Yoast values equality, inclusiveness, and respect. We believe in the power of being different and embracing differences in everyone we meet. And this is not <em>just</em> about diversity. It’s not just about representing different groups of people, it’s about celebrating them and embracing differences. It’s also about daring to do things differently. We challenge the status quo because we embrace diversity and want everyone to feel included.</p> <h3 class="wp-block-heading text-4xl">How?</h3> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group image-overview-pattern mb-80"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns grid grid__col-2 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/yoast-diversity-fund/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-600x338.jpeg" alt="" class="content-visible wp-image-3915581" srcset="https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-600x338.jpeg 600w, https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-250x141.jpeg 250w, https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-768x432.jpeg 768w, https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-1536x864.jpeg 1536w, https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-2048x1152.jpeg 2048w, https://yoast.com/app/uploads/2024/10/yoast_diversity_fund_2400x1350-60x34.jpeg 60w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm">Our Diversity fund</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/features/inclusive-language-check/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-600x338.png" alt="" class="content-visible wp-image-3335856" srcset="https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-600x338.png 600w, https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-250x141.png 250w, https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-768x432.png 768w, https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-1536x864.png 1536w, https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-2048x1152.png 2048w, https://yoast.com/app/uploads/2022/12/yoast_seo_inclusive_language_announcement_2400x1350-150x84.png 150w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm">The inclusive language analysis</p> </div> </div> <div class="wp-block-columns grid grid__col-2 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/about-us/pride-at-yoast/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-600x338.png" alt="" class="content-visible wp-image-3915579" srcset="https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-600x338.png 600w, https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-250x141.png 250w, https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-768x432.png 768w, https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-1536x864.png 1536w, https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-2048x1152.png 2048w, https://yoast.com/app/uploads/2024/10/seo_for_everyone_2400x1350-60x34.png 60w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm"> Pride at Yoast</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/jobs/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-600x338.png" alt="" class="content-visible wp-image-3571442" srcset="https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-600x338.png 600w, https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-250x141.png 250w, https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-768x432.png 768w, https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-1536x864.png 1536w, https://yoast.com/app/uploads/2023/09/inclusive_language2400x1350-2048x1152.png 2048w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm"> Our vacancies</p> </div> </div> </div></div> <p class="mt-0">Since 2018, our Diversity fund has proudly supported over 120 people, enabling them to share their expertise at events or work on projects in tech. This fund provides financial sponsorship to people from underrepresented groups in tech. Team Yoast is also an active part of several affinity groups at Newfold. Specifically, the ones aimed at empowering women and LGBTQ+ people. We also encourage people from underrepresented groups to apply for job openings at Yoast.</p> <p>We understand the ongoing importance of pride and want to show our unwavering support to the LGBTQ+ community. That’s why we have a strong partnership with COC Netherlands, who helps us become more diverse and inclusive. We also attend the Amsterdam Pride parade every year and enjoy (co)organizing pride parties at WordCamps.</p> <p>To help website owners make their websites more accessible, we added an inclusive language feature to our flagship Yoast SEO. This analysis helps users create content that everyone enjoys reading and prevents them from excluding people by using language that’s not inclusive! </p> <div class="wp-block-group small-testimonial-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <hr class="wp-block-separator has-alpha-channel-opacity yoastcon-separator" /> </div></div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group yoast_text_header_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left text-5xl mb-40" id="h-we-are-accessible-on-the-web-and-in-real-life">We are accessible, on the web and in real life</h2> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="text-lg width-640">Accessibility should never be an afterthought. We strongly believe that making the world more accessible starts with looking at what you can do. That’s why we’re looking at accessibility in the broad sense of the word. Yoast looks at making its content accessible to screen readers. But we also take great care to make our booth accessible, and the people in it approachable, when we’re at an event. </p> <h3 class="wp-block-heading text-4xl">How?</h3> <p class="text-lg width-640">Make sure to practice what you preach. We can’t talk about the importance of accessibility without being critical of our accessibility. When it comes to our website we continue to work on making it more accessible for everyone. </p> </div></div> </div></div> </div></div> <div class="wp-block-group info-card-block-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <p class="text-sm">What we believe</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large mb-0"><img loading="lazy" decoding="async" width="600" height="480" src="https://yoast.com/app/uploads/2023/09/did_you_know_media_page-600x480.png" alt="" class="content-visible wp-image-3571440" title="" srcset="https://yoast.com/app/uploads/2023/09/did_you_know_media_page-600x480.png 600w, https://yoast.com/app/uploads/2023/09/did_you_know_media_page-250x200.png 250w, https://yoast.com/app/uploads/2023/09/did_you_know_media_page-768x614.png 768w, https://yoast.com/app/uploads/2023/09/did_you_know_media_page-188x150.png 188w, https://yoast.com/app/uploads/2023/09/did_you_know_media_page.png 800w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure> </div> <div class="wp-block-column row is-layout-flow wp-block-column-is-layout-flow"> <p class="text-xl">Accessibility shouldn’t be an afterthought</p> <p class="text-lg mb-0">We provide our videos with subtitles, transcripts and voice-overs. We provide images of descriptive alt text where needed. We consider color contrast in our design and make sure our font is big enough so that everyone can read what’s on our pages. We also optimize our pages for screenreaders (f.e. by using aria-labels and a proper heading hierarchy) and work to make them accessible to anyone.</p> </div> </div> <p></p> </div></div> <p>We also strive to be as accessible as possible offline. At events, where you can approach us with any questions you have. Or at our Yoast contributor days, where people from inside and outside of Yoast come together, connect and contribute to WordPress. We also host free live webinars for those who want to start learning SEO, a free webinar series for those who want to know the latest developments, and an extensive help center for everyone who works with any of our products. We also have a support team with people from all over the world, that can help with any product-related question. </p> <div class="wp-block-group small-testimonial-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <hr class="wp-block-separator has-alpha-channel-opacity yoastcon-separator" /> </div></div> <div class="wp-block-group yoast_text_header_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left text-5xl mb-40" id="h-we-empower-people-businesses-and-websites">We empower people, businesses, and websites</h2> <p>We want people and businesses to take their (business) success into their own hands. We’re here to guide you and help you grow. That’s what we do for our customers, by making our software as easy as possible and providing you with in-depth insights through our Academy. We help build careers and businesses.<br>This principle is also something we do internally, for our colleagues. Our company culture is open and people can take their development into their own hands.</p> </div></div> <h3 class="wp-block-heading text-4xl mb-32">How?</h3> <p class="mb-56 text-lg">We empower our customers with our products that make SEO accessible to everyone. With over 13 million users, Yoast SEO empowers website owners from all over the world. But we don’t stop there. To keep our users well-informed, we share our SEO knowledge wherever we can. Whether that’s through blog posts, extensive academy courses, talks, workshops or our free webinars. We offer all of this to empower you and guide you in whatever way that’s needed.</p> <div class="wp-block-group image-overview-pattern mb-80"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns grid grid__col-2 is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/seo-blog/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-600x338.png" alt="" class="content-visible wp-image-3591558" srcset="https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-600x338.png 600w, https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-250x141.png 250w, https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-768x432.png 768w, https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-1536x864.png 1536w, https://yoast.com/app/uploads/2020/01/how_to_start_a_blog_2400x1350-2048x1152.png 2048w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm">Our SEO blog</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/academy/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2023/01/agency_academy-600x338.png" alt="" class="content-visible wp-image-3369150" srcset="https://yoast.com/app/uploads/2023/01/agency_academy-600x338.png 600w, https://yoast.com/app/uploads/2023/01/agency_academy-250x141.png 250w, https://yoast.com/app/uploads/2023/01/agency_academy-768x432.png 768w, https://yoast.com/app/uploads/2023/01/agency_academy-1536x864.png 1536w, https://yoast.com/app/uploads/2023/01/agency_academy-2048x1152.png 2048w, https://yoast.com/app/uploads/2023/01/agency_academy-150x84.png 150w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm">Yoast SEO Academy</p> </div> </div> <div class="wp-block-columns grid grid__col-2 is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/webinar/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-600x338.png" alt="" class="content-visible wp-image-3915584" srcset="https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-600x338.png 600w, https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-250x141.png 250w, https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-768x432.png 768w, https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-1536x864.png 1536w, https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-2048x1152.png 2048w, https://yoast.com/app/uploads/2024/10/podcast_single_page_no_headphones_2400x1350-1-60x34.png 60w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm"> Free webinars</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://yoast.com/about-us/community/care-fund/"><img loading="lazy" decoding="async" width="600" height="338" src="https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-600x338.png" alt="" class="content-visible wp-image-2989622" srcset="https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-600x338.png 600w, https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-250x141.png 250w, https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-768x432.png 768w, https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-1536x864.png 1536w, https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-2048x1152.png 2048w, https://yoast.com/app/uploads/2021/08/open_source_ants_wp_2400x1350-150x84.png 150w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> <p class="text-sm"> Yoast Care fund</p> </div> </div> </div></div> <p>But we don’t just focus on our products. At Yoast, we deeply appreciate everyone who contributes to WordPress, especially the unsung heroes behind the scenes. The Yoast Care Fund is our way of recognizing those who do exceptional work organizing events, offering support, writing patches for core, and engaging in other non-commercial WordPress activities. Since launching the Yoast Care Fund in 2019, we have rewarded 122 WordPress community members for their contributions. </p> <div class="wp-block-group small-testimonial-pattern"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <hr class="wp-block-separator has-alpha-channel-opacity yoastcon-separator" /> </div></div> <div class="wp-block-group yoast_text_header_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 class="wp-block-heading has-text-align-left text-5xl mb-40" id="h-and-we-re-doing-it-together">And we’re doing it together!</h2> <p class="text-lg">Success is defined by how we’re doing as a team. We believe that you can succeed on your own, but you do better when you work as a team. Plus, it’s more fun. We can incrementally improve by doing things together and learning from each other. We’re clear and open in our communication so people can contribute easily. Our people are our greatest resource, and they achieve extraordinary results when they work together as one global force. With a shared one-team mindset, we get things done for our customers and have a good time doing it.</p> <div class="wp-block-group inline-testimonial-pattern mb-32"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-full inline-testimonial-pattern__image"><img loading="lazy" decoding="async" width="600" height="480" src="https://yoast.com/app/uploads/2023/05/core_values_bubble_lg.png" alt="" class="content-visible wp-image-3461949" srcset="https://yoast.com/app/uploads/2023/05/core_values_bubble_lg.png 600w, https://yoast.com/app/uploads/2023/05/core_values_bubble_lg-250x200.png 250w, https://yoast.com/app/uploads/2023/05/core_values_bubble_lg-188x150.png 188w" sizes="auto, (max-width: 600px) 100vw, 600px" /></figure> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>We focus on creating a winning culture as a team. This means we’re opinionated, and strive to be clear and open in our communication. We help each other to excel. </p> </blockquote> </div></div> <h3 class="wp-block-heading text-4xl">How?</h3> <p>We are doing all of this together. These core values can thrive and stay at the heart of everything we do by staying connected as a team. Within our teams, we help each other out, ask questions, and make time to learn from each other. But we also have short lines of communication between the teams to stay aware of each other’s work and help each other move forward. </p> <p>The same goes for our collaboration with other brands within the Newfold family. We work closely together to continue growing and learning from each other. Because together, you’ll be able to go further.</p> </div></div> <div class="wp-block-group yoast_text_header_pattern"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> </div> </div> </div></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column card is-layout-flow wp-block-column-is-layout-flow"><div class="card__header"> <picture class="card__image aspect-ratio"> <img src="https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2018/03/SEO_for_everyone_FI.png" srcset="https://yoast.com/cdn-cgi/image/width=638%2Cheight=334%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2018/03/SEO_for_everyone_FI.png 638w, https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2018/03/SEO_for_everyone_FI.png 319w" sizes="auto, (min-width: 480px) 500px, (min-width: 1012px) 33vw" alt="" loading="lazy" fetchpriority="low" decoding="async" width="319" height="167" /> </picture> </div> <p class="mb-0"><a href="https://yoast.com/about-us/mission/">Our mission »</a></p> </div> <div class="wp-block-column card is-layout-flow wp-block-column-is-layout-flow"><div class="card__header"> <picture class="card__image aspect-ratio"> <img src="https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/06/yoast_wordpress_community_640x360.png" srcset="https://yoast.com/cdn-cgi/image/width=638%2Cheight=334%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/06/yoast_wordpress_community_640x360.png 638w, https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/06/yoast_wordpress_community_640x360.png 319w" sizes="auto, (min-width: 480px) 500px, (min-width: 1012px) 33vw" alt="" loading="lazy" fetchpriority="low" decoding="async" width="319" height="167" /> </picture> </div> <p class="mb-0"><a href="https://yoast.com/about-us/community/">Community involvement »</a></p> </div> <div class="wp-block-column card is-layout-flow wp-block-column-is-layout-flow"><div class="card__header"> <picture class="card__image aspect-ratio"> <img src="https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2019/02/YoastCon_2019_FI_FB.jpg" srcset="https://yoast.com/cdn-cgi/image/width=638%2Cheight=334%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2019/02/YoastCon_2019_FI_FB.jpg 638w, https://yoast.com/cdn-cgi/image/width=319%2Cheight=167%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2019/02/YoastCon_2019_FI_FB.jpg 319w" sizes="auto, (min-width: 480px) 500px, (min-width: 1012px) 33vw" alt="" loading="lazy" fetchpriority="low" decoding="async" width="319" height="167" /> </picture> </div> <p class="mb-0"><a href="https://yoast.com/about-us/history/">The history of Yoast »</a></p> </div> </div> <div style="height:63px" aria-hidden="true" class="wp-block-spacer"></div> </main> <div class="full-footer"> <div class="row mb-0"> <hr> </div> <nav id="footer__nav" class="row footer__nav" aria-label="Sitemap"> <ul id="menu-footer-menu" class="footer__menu grid grid__col-4 accordion small-only"><li id="menu-item-1712602" class="is-expanded menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-has-children menu-item-1712602"><a href="https://yoast.com">Yoast SEO</a> <ul class="sub-menu"> <li id="menu-item-1712755" class="menu-item 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