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class="progress-navbar-js"></div> </div> </header> <div class="siteheader-spacer"></div> <div class="site"> <nav class="row breadcrumb" aria-label="You are here:"> <ol><li><a href="https://yoast.com/" aria-label="Home"><i class="fa fa-homeicon" aria-hidden="true"></i></a></li> <li class="breadcrumb_last" aria-current="page">SEO basics</li></ol> </nav> <main id="content"> <section class="row"> <div class="content-wrap"> <h1>SEO basics</h1><p><a href="https://yoast.com/what-is-seo/">Search Engine Optimization</a> can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like <a href="https://yoast.com/cat/analytics/">analytics</a>, <a href="https://yoast.com/cat/seo/">technical SEO</a>聽and <a href="https://yoast.com/cat/wordpress/">WordPress</a>.</p> <p>We’d like to make SEO understandable for everyone! That’s why we’ve created聽this SEO basics category. If you read the posts in this category you’ll find out <a href="https://yoast.com/seo-basics-what-does-google-do/">how Google works</a>, what <a href="https://yoast.com/seo-basics-crawlability/">crawlability</a> is and we’ll introduce you to some SEO and WordPress terminology, like <a href="https://yoast.com/slug/">slugs</a>. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, <a href="https://yoast.com/improve-mobile-site/">your mobile site</a>.</p> </div> <hr /> </section> <section class="row grid grid__col-2"> <div class="grid--flex"> <div> <div class="level"> An introduction </div> <h3 class="h4 mb-8"><a href="https://yoast.com/what-is-seo/">What is SEO (Search Engine Optimization)? »</a></h3> <p>Do you own a website? Then you need to know more about SEO (search engine optimization). 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more extensive guide </div> <h3 class="h4 mb-8"><a href="https://yoast.com/complete-beginner-guide-to-seo/">Complete beginner's guide to SEO »</a></h3> <p>To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. 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/><g><path d="M6.38,149.27C6,152.1,3.3,159.53,2.45,162.49c-.3.22-.77,3.4-.91,3.46,6.24-9.57,15.56-.59,21.37-2.3,2.49-2.72-.07-5.65,1.62-9.15-5.86,1.3-13.24-2.16-19.1-4.29C5.41,149.54,5.14,149.31,6.38,149.27Z" fill="#f96" /></g><path d="M48.35,23.6c10.41,12.45,11.59-4.93,12.58-7.9,4.94-15.32,18.41-2.41,17.52.1l-.14,0c.23-1.61-11.5-12.87-16.34.3,0,0-3.12,21.77-13.73,7.62Z" fill="#f15a24" /><path d="M47.82,51.94s-7.21-3.77-9.62-.68,1,9.27,1,9.27c2.88,3.12,7.56,5.83,10.3,5.83a7.59,7.59,0,0,0,4.81-2.06Z" fill="#fc9" /></svg> </div> </div> </section> <hr class="row"/> <div class="row"> <h3 class="h2 mb-32">Must read articles about SEO basics</h3> <ul class="grid grid__col-4"> <li class="card"> <div class="card__header"> <h3 class="card__title h4"> <a href="https://yoast.com/what-does-google-do/">What does Google do? »</a> </h3> </div> <div class="card__content"> <p>How does SEO work? 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We'll explain what it is, and help you get started!</p></div><div class="card__footer"><div class="card__image"><img width="600" height="401" src="https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-600x401.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-600x401.jpg 600w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-250x167.jpg 250w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-768x513.jpg 768w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-1536x1026.jpg 1536w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-2048x1368.jpg 2048w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-225x150.jpg 225w, https://yoast.com/app/uploads/2023/10/hands-laptop-featured-image-60x40.jpg 60w" sizes="(max-width: 600px) 100vw, 600px" /></div></div></div><div class="card"><div class="card__header"><h3 class="card__title h4"><a href="https://yoast.com/elements-of-the-google-search-result-page/">Features of the Google Search Engine Results Page (SERP) <span aria-hidden="true">»</span></a></h3></div><div class="card__content"><p>Get a comprehensive understanding of Google's Search Engine Results Page (SERP) features. Learn about various elements that enhance our search experience.</p></div><div class="card__footer"><div class="card__image"><img width="600" height="314" src="https://yoast.com/app/uploads/2018/02/elements_FI-600x314.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2018/02/elements_FI-600x314.jpg 600w, https://yoast.com/app/uploads/2018/02/elements_FI-250x131.jpg 250w, https://yoast.com/app/uploads/2018/02/elements_FI-768x402.jpg 768w, https://yoast.com/app/uploads/2018/02/elements_FI-96x50.jpg 96w, https://yoast.com/app/uploads/2018/02/elements_FI.jpg 1200w" sizes="(max-width: 600px) 100vw, 600px" /></div></div></div><div class="card"><div class="card__header"><h3 class="card__title h4"><a href="https://yoast.com/beginners-guide-to-google-search-console/">How to use Google Search Console: a beginner’s guide <span aria-hidden="true">»</span></a></h3></div><div class="card__content"><p>Want to know how to use Google Search Console? 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