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srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/free_courses.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/free_courses.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Free SEO for beginners training</span><span class="submenu-item__subtitle">Start developing your SEO skills today</span></span></a></li> <li id="menu-item-3251903" class="menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3251903"><a class="submenu-item" href="https://yoast.com/tag/seo-basics/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/seo_basics.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/seo_basics.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/seo_basics.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">SEO basics</span><span class="submenu-item__subtitle">Read up on the basic concepts of SEO</span></span></a></li> <li id="menu-item-3251905" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3251905"><a class="submenu-item" href="https://yoast.com/must-reads-for-website-seo/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/ultimate_guides.png" srcset="https://yoast.com/cdn-cgi/image/width=80%2Cheight=80%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/ultimate_guides.png 2x, https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/ultimate_guides.png 1x" alt="" loading="lazy" fetchpriority="low" decoding="async" width="40" height="40"></span><span class="submenu-item__content"><span class="submenu-item__title">Ultimate SEO guides</span><span class="submenu-item__subtitle">In-depth articles on core SEO themes</span></span></a></li> <li id="menu-item-3251936" class="menu-item menu-item-type-post_type_archive menu-item-object-yoast_webinar menu-item-3251936"><a class="submenu-item" href="https://yoast.com/webinar/"><span class="submenu-item__image image"><img src="https://yoast.com/cdn-cgi/image/width=40%2Cheight=40%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2022/09/highlight_webinars.png" 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https://yoast.com/cdn-cgi/image/width=494,height=300,dpr=2,fit=cover,f=auto,onerror=redirect/app/uploads/2025/02/transparent_image.png 988w" alt="" /> </figure> </div> </div> </div> <div class="row academy-cards page-header-overlay grid grid__col-2 cards "> <div class="card"> <h2>Free</h2> <div class="card__content"> Learn the <strong>basics of SEO</strong>, WordPress, and our Yoast SEO plugin for free. </div> <div class="upsell"> <div class="package__price"> <span class="woocommerce-Price-amount">Free</span> </div> <div class="plugin-buy-button link_button"><a href="https://academy.yoast.com/courses/" target="_blank" class="button ">Go to Yoast SEO Academy ▸</a><span class="microcopy">Start your FREE training NOW</span></div> </div> <a class="included" href="https://yoast.com/academy/#compare">See what’s included in Free »</a> </div> <div class="card"> <h2>Premium</h2> <div class="card__content"> Get access to <strong>all Yoast SEO Academy courses</strong> as well as the Yoast SEO Premium plugin. </div> <div class="upsell"> <div class="package__price"> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>99</bdi></span> <span class="product-price--period">/ year</span> </div> <div class="plugin-buy-button"><a href="https://yoast.com/cart/?add-to-cart=2811749" class="buy-button button default " rel="nofollow" data-product-id="2811749" data-product-name="Yoast SEO Premium" data-price="99.00" data-currency="USD">Get Yoast SEO Premium <span aria-hidden="true">»</span></a><span class="microcopy">Including 1 year free updates and support</span></div> </div> <a class="included" href="https://yoast.com/academy/#compare">See what’s included in Premium »</a> <span class="package__label package__label--purple"> <span>Our choice!</span> </span> </div> </div> <div class="row"> <hr/> <h2>Why Yoast SEO Academy?</h2> <div class="archive-usps"> <ul class="list--usp"> <li>Covers all SEO topics, from beginner to advanced.</li><li>Developed by world-class SEO experts and university-trained teachers.</li><li>Find real-life best practices to add to your toolkit.</li><li>Comprehensive, engaging and easy to follow.</li><li>Get ready-to-use templates for your SEO strategy.</li> </ul> </div> <hr/> <div class="row mb-0 grid grid__col-2 usps_more"> <div class="grid--flex pr-40"> <div> <h3 class="h4">Get practical!</h3> <ul> <li>Theory only goes so far: train actual skills in the Yoast SEO Academy;</li> <li>Templates and step-by-step plans guide you from theory to the real world;</li> <li>Optional assignments & challenging quizzes foster long-term knowledge retention.</li> </ul> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4">And the cherries on top…</h3> <ul> <li>Automatic access to all new courses;</li> <li>Webinars, conference talks and deep dives from the best in the business;</li> <li>Includes badges and certificates to display your expertise on your website.</li> </ul> </div> </div> </div> <hr/> </div> <div class="testimonials row"> <div class="row mb-0"> <h3>What our students say...</h3> <p class="rating"><span><img width="276" height="52" src="https://yoast.com/app/uploads/2020/11/stars.png" class="attachment-large size-large" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2020/11/stars.png 276w, https://yoast.com/app/uploads/2020/11/stars-250x47.png 250w" sizes="(max-width: 276px) 100vw, 276px" /></span>Rated <strong>4,6 out of 5 stars</strong> by our 350,000+ Academy students!</p> </div> <div class="grid grid__col-2"> <article class="card card__testimonial card__testimonial--default "> <blockquote> <img width="80" height="80" src="https://yoast.com/app/uploads/2019/09/testimonial-149x150.png" class="float-left mr-16 mb-16 wp-post-image" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2019/09/testimonial-149x150.png 149w, https://yoast.com/app/uploads/2019/09/testimonial.png 194w" sizes="(max-width: 80px) 100vw, 80px" /> <div> Yoast SEO </div> <p> Yoast has helped me by making it incredibly easy to optimize all my on-page elements on my WordPress site, to get me from 0 to a consistent 3,000 monthly page views. I couldn't have done it without you guys. On top of the effortless on-page optimization, Yoast has an incredibly thorough and in-depth content catalog on their website that has allowed me to learn so much about SEO. </p> </blockquote> <cite> <span>Peter Conley</span>  - Producer & Web Designer </cite> </article> <article class="card card__testimonial card__testimonial--default "> <blockquote> <img width="80" height="80" src="https://yoast.com/app/uploads/2019/01/1516505686251-96x96.jpeg" class="float-left mr-16 mb-16 wp-post-image" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2019/01/1516505686251-96x96.jpeg 96w, https://yoast.com/app/uploads/2019/01/1516505686251-250x250.jpeg 250w, https://yoast.com/app/uploads/2019/01/1516505686251-150x150.jpeg 150w, https://yoast.com/app/uploads/2019/01/1516505686251-300x300.jpeg 300w, https://yoast.com/app/uploads/2019/01/1516505686251-100x100.jpeg 100w, https://yoast.com/app/uploads/2019/01/1516505686251.jpeg 339w" sizes="(max-width: 80px) 100vw, 80px" /> <div> Yoast SEO Premium </div> <p> We needed help with our SEO, so we selected Yoast for our WP website almost 8 years ago for the task and we haven't looked back! Our organic traffic is four times that of our paid ads which tells me my annual subscription is money VERY well spent.! </p> </blockquote> <cite> <span>Peter Poulos</span>  - <a target="_blank" href="https://disappearink.com.au/"> Laser Clinician and Co-Owner at Disappear Ink </a> </cite> </article> </div> </div> <div class="row"> <hr/> </div> <div class="subscriptions"> <div class="row mb-0"> <div class="content"> <h2 id="compare">Compare Free and Premium and see what’s included</h2> <p>Let us take you by the hand and give you SEO nuggets to help you outrank your peers. Choose the plan that suits you.</p> </div> </div> <div class="row subscriptions--standalone grid grid__col-2 grid--no-col-gap"> <div class="subscription "> <h2 class="h4 mb-0 pb-16 pt-16 align-center mt-32 ">Yoast SEO Academy <strong>Free</strong></h2> <div class="subscription__content"> <p class="mb-16">Yoast SEO Academy Free contains:</p> <ul> <li> <span>SEO for beginners training</span> </li> <li> <span>WordPress for beginners training</span> </li> <li> <span>Yoast SEO for WordPress plugin training</span> </li> <li> <span>WordPress block editor training</span> </li> <li> <span>Structured data for beginners training</span> </li> <li> <span>Replays of the monthly The SEO Update by Yoast</span> </li> </ul> </div> <div class="buy-buttons border--bottom align-center"> <div class="package__price"> <span class="woocommerce-Price-amount">Free</span> </div> <div class="plugin-buy-button link_button"><a href="https://academy.yoast.com/courses/" target="_blank" class="button ">Go to Yoast SEO Academy ▸</a><span class="microcopy">Start your FREE training NOW</span></div> </div> </div> <div class="subscription "> <div class="subscription__recommended"> Recommended </div> <h2 class="h4 mb-0 pb-16 pt-16 align-center ">Yoast SEO <strong>Premium + Academy</strong></h2> <div class="subscription__content"> <p class="mb-16">Yoast SEO Premium + Academy contains:</p> <ul> <li> <span>All-around SEO training</span> </li> <li> <span>AI for SEO training</span> </li> <li> <span>International SEO training</span> </li> <li> <span>Keyword research training</span> </li> <li> <span>Local SEO training</span> </li> <li> <span>Ecommerce SEO training</span> </li> <li> <span>SEO copywriting training</span> </li> <li> <span>SEO for beginners training</span> </li> <li> <span>Site structure training</span> </li> <li> <span>Structured data for beginners training</span> </li> <li> <span>Technical SEO: Hosting and server configuration training</span> </li> <li> <span>Technical SEO: Crawlability and indexability training</span> </li> <li> <span>WordPress block editor training</span> </li> <li> <span>WordPress for beginners training</span> </li> <li> <span>Yoast SEO for WordPress plugin training</span> </li> <li> <span>Understanding structured data training</span> </li> <li> <span>Replays of the monthly The SEO Update by Yoast</span> </li> <li> <span>The Yoast SEO Premium plugin</span> </li> </ul> </div> <div class="buy-buttons border--bottom align-center"> <div class="period period__monthly sub-hide"> <div class="package__price"> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>8<span class="cents">.25</span></bdi></span> <span class="product-price--period">/ month</span> </div> <div class="plugin-buy-button"><a href="https://yoast.com/cart/?add-to-cart=2811749" class="buy-button button default " rel="nofollow" data-product-id="2811749" data-product-name="Yoast SEO Premium" data-price="99.00" data-currency="USD">Get Yoast SEO Premium <span aria-hidden="true">»</span></a><span class="microcopy">Including 1 year free updates and support</span></div> </div> <div class="period period__annually"> <div class="package__price"> <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>99</bdi></span> <span class="product-price--period">/ year</span> </div> <div class="plugin-buy-button"><a href="https://yoast.com/cart/?add-to-cart=2811749" class="buy-button button default " rel="nofollow" data-product-id="2811749" data-product-name="Yoast SEO Premium" data-price="99.00" data-currency="USD">Get Yoast SEO Premium <span aria-hidden="true">»</span></a><span class="microcopy">Including 1 year free updates and support</span></div> </div> </div> </div> </div> </div> <div class="row"> <hr/> </div> <div class="included_courses"> <div class="row"> <h2 class="mb-32">Read more about the included courses</h2> </div> <div class="row mb-0 grid grid__col-2"> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/all-around-seo-training/">All-around SEO training <span aria-hidden="true">»</span></a></h3><p>In this course, you’ll learn practical SEO skills on every key aspect of SEO, to make your site stand out.</p> <p><a href="https://yoast.com/academy/all-around-seo-training/" aria-label="Learn more about "All-around SEO training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2019/02/All_round_SEO_500x500-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" fetchpriority="high" srcset="https://yoast.com/app/uploads/2019/02/All_round_SEO_500x500-250x250.png 250w, https://yoast.com/app/uploads/2019/02/All_round_SEO_500x500-150x150.png 150w, https://yoast.com/app/uploads/2019/02/All_round_SEO_500x500.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/ai-for-seo-training/">AI for SEO training <span aria-hidden="true">»</span></a></h3><p>Join the Yoast team to learn how to harness the power of AI to revolutionize your SEO approach. Gain a competitive edge, future-proof your keyword strategies, and soar to the top of search rankings – all designed to empower busy small business owners.</p> <p><a href="https://yoast.com/academy/ai-for-seo-training/" aria-label="Learn more about "AI for SEO training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2024/03/ai_for_seo_icon-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2024/03/ai_for_seo_icon-250x250.png 250w, https://yoast.com/app/uploads/2024/03/ai_for_seo_icon-150x150.png 150w, https://yoast.com/app/uploads/2024/03/ai_for_seo_icon-300x300.png 300w, https://yoast.com/app/uploads/2024/03/ai_for_seo_icon-100x100.png 100w, https://yoast.com/app/uploads/2024/03/ai_for_seo_icon.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/international-seo/">International SEO training <span aria-hidden="true">»</span></a></h3><p>Want to reach visitors in different countries? Tell Google to rank different language variations of a page for different regions. How? Find out in our International SEO training course!</p> <p><a href="https://yoast.com/academy/international-seo/" aria-label="Learn more about "International SEO training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500-250x250.png 250w, https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500-150x150.png 150w, https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500-300x300.png 300w, https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500-100x100.png 100w, https://yoast.com/app/uploads/2020/12/Multlingual_SEO_500x500.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/keyword-research-training/">Keyword research training <span aria-hidden="true">»</span></a></h3><p>Do you know the essential first step of good SEO? It’s keyword research. In this training, you’ll learn how to research and select the keywords that will guide searchers to your pages.</p> <p><a href="https://yoast.com/academy/keyword-research-training/" aria-label="Learn more about "Keyword research training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2016/06/Keyword_research_500x500-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2016/06/Keyword_research_500x500-250x250.png 250w, https://yoast.com/app/uploads/2016/06/Keyword_research_500x500-150x150.png 150w, https://yoast.com/app/uploads/2016/06/Keyword_research_500x500.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/local-seo-training/">Local SEO training <span aria-hidden="true">»</span></a></h3><p>Learn how to rank in the local search results. Find out how you can improve your online presence to attract more customers to your shop.</p> <p><a href="https://yoast.com/academy/local-seo-training/" aria-label="Learn more about "Local SEO training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2020/08/local_seo_course_icon_500x500-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2020/08/local_seo_course_icon_500x500-250x250.png 250w, https://yoast.com/app/uploads/2020/08/local_seo_course_icon_500x500-150x150.png 150w, https://yoast.com/app/uploads/2020/08/local_seo_course_icon_500x500.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/ecommerce-seo-training/">Ecommerce SEO training <span aria-hidden="true">»</span></a></h3><p>Learn how to set up a top-notch ecommerce SEO strategy. 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Put a spotlight on the most important pages on your site with a proper linking strategy. Find out how in this training!</p> <p><a href="https://yoast.com/academy/site-structure-training/" aria-label="Learn more about "Site structure training"">Learn more <span aria-hidden="true">»</span></a></p> </div> <div class="icon-image--small hide-on-tablet"> <img width="250" height="250" src="https://yoast.com/app/uploads/2022/01/site_structure-250x250.png" class="attachment-medium size-medium" alt="" decoding="async" srcset="https://yoast.com/app/uploads/2022/01/site_structure-250x250.png 250w, https://yoast.com/app/uploads/2022/01/site_structure-150x150.png 150w, https://yoast.com/app/uploads/2022/01/site_structure-96x96.png 96w, https://yoast.com/app/uploads/2022/01/site_structure-300x300.png 300w, https://yoast.com/app/uploads/2022/01/site_structure-100x100.png 100w, https://yoast.com/app/uploads/2022/01/site_structure.png 500w" sizes="(max-width: 250px) 100vw, 250px" /> </div> </div> <div class="grid--flex pr-40"> <div> <h3 class="h4"><a href="https://yoast.com/academy/free-seo-training-structured-data-for-beginners/">Structured data for beginners training [Free] <span aria-hidden="true">»</span></a></h3><p>Learn how to get attention-grabbing rich results that stand out in the search results! 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