OKRs

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59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> OKRs </h1> <h2 class="site-description"> Read through all our content covering the topic of OKRs in customer marketing. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/important-factors-that-impact-customer-marketing-metrics-and-how-to-choose-your-own/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/william-warby-WahfNoqbYnM-unsplash--1-.jpg" alt="Customer marketing metrics and how to choose your own" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/important-factors-that-impact-customer-marketing-metrics-and-how-to-choose-your-own/"> <header class="post-card-header"> <span class="post-card-tags">Article</span> <h2 class="post-card-title">Customer marketing metrics and how to choose your own</h2> </header> <section class="post-card-excerpt"> <p>Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there鈥檙e a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/cmas-conclusive-guide-to-okrs-and-kpis/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/CMA_Framework_Tiles_metrics_and_analysis.jpg" alt="CMA鈥檚 conclusive guide to OKRs and KPIs" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/cmas-conclusive-guide-to-okrs-and-kpis/"> <header class="post-card-header"> <span class="post-card-tags">OKRs</span> <h2 class="post-card-title">CMA鈥檚 conclusive guide to OKRs and KPIs</h2> </header> <section class="post-card-excerpt"> <p>Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This page serves as Customer Marketing Alliance鈥檚 ultimate guide to these metrics. It houses all the articles we鈥檝e written on the topic, all in one place....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-reduce-customer-churn/"> <img class="post-card-image" src="/content/images/size/w800/2022/07/siora-photography-CkaAkgK5mc4-unsplash--1-.jpg" alt="How to reduce customer churn" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-reduce-customer-churn/"> <header class="post-card-header"> <span class="post-card-tags">Customer and market research</span> <h2 class="post-card-title">How to reduce customer churn</h2> </header> <section class="post-card-excerpt"> <p>Whether you鈥檙e working at a small startup or accomplished organization, customers are the lifeblood of your business. So, when customer churn rears its head, this can throw a spanner in the works and impact a company鈥檚 short and long-term goals....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/Lawrence-Chapman.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-make-and-structure-your-marketing-goals-why-its-important-for-them-to-be-flexible/"> <img class="post-card-image" src="/content/images/size/w800/2022/06/gabriel-sanchez-_YQ199RNF48-unsplash--1-.jpg" alt="How to make and structure your marketing goals: Why it's important for them to be flexible" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-make-and-structure-your-marketing-goals-why-its-important-for-them-to-be-flexible/"> <header class="post-card-header"> <span class="post-card-tags">Customer marketing</span> <h2 class="post-card-title">How to make and structure your marketing goals: Why it's important for them to be flexible</h2> </header> <section class="post-card-excerpt"> <p>Goal setting鈥檚 an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/indicators-for-success-why-the-difference-between-okrs-and-kpis-are-important/"> <img class="post-card-image" src="/content/images/size/w800/2022/04/james-sutton-QqE158hev1I-unsplash--1-.jpg" alt="Indicators for success: Why the difference between OKRs and KPIs are important" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/indicators-for-success-why-the-difference-between-okrs-and-kpis-are-important/"> <header class="post-card-header"> <span class="post-card-tags">OKRs</span> <h2 class="post-card-title">Indicators for success: Why the difference between OKRs and KPIs are important</h2> </header> <section class="post-card-excerpt"> <p>Both Key Performance Indicators (KPIs) and Objective and Key Results (OKRs) are thrown around during conversation a lot, and knowing the difference between the two can be a little mystifying. In this article, we鈥檒l help you understand the differences between the two and why they鈥檙e important....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Eve Chatfield </div> <a href="/author/eve/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/okrs-the-key-when-setting/"> <img class="post-card-image" src="/content/images/size/w800/2022/04/OKRs-the-key--1--1.jpg" alt="OKRs: the key when setting and achieving marketing goals" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/okrs-the-key-when-setting/"> <header class="post-card-header"> <span class="post-card-tags">OKRs</span> <h2 class="post-card-title">OKRs: the key when setting and achieving marketing goals</h2> </header> <section class="post-card-excerpt"> <p>Every company aspires to hit the loftiest heights and establish itself as a market leader. However, to survive your hike to the figurative summit, you鈥檒l need to have a few essentials in place, including Objectives and Key Results (OKRs)....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/Lawrence-Chapman.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/an-introduction-to-okrs/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/CMA_Framework_Tiles_okrs.jpg" alt="An introduction to OKRs" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/an-introduction-to-okrs/"> <header class="post-card-header"> <span class="post-card-tags">OKRs</span> <h2 class="post-card-title">An introduction to OKRs</h2> </header> <section class="post-card-excerpt"> <p>OKRs are like flossing your teeth - not the most enjoyable part of your day by any means but still a vital and fundamental part of the bigger picture. We鈥檙e all here with the same ambition - to be the best at what we do (and to avoid too many long stints in the dentist鈥檚 chair!)...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stephanie Whalley </div> <a href="/author/stephanie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/Stephanie-Whalley.jpeg" alt="Stephanie Whalley" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script>  </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=945d8828d2" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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